市場調査レポート

モバイル・ウォレット市場の位置づけをめぐる競争

Fighting for Position: The Mobile Wallet Wars

発行 Mercator Advisory Group, Inc. 商品コード 208621
出版日 ページ情報 英文 29 Pages
納期: 即日から翌営業日
価格
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モバイル・ウォレット市場の位置づけをめぐる競争 Fighting for Position: The Mobile Wallet Wars
出版日: 2011年08月17日 ページ情報: 英文 29 Pages
概要

モバイル・ウォレットの世界市場はすでに厳しい競争状態に置かれており、様々な業種の企業(端末メーカー、携帯電話オペレーター、金融サービス大手企業、IT大手企業など)が参入しています。小売業者はこの中から1社を選んで提携を組まなければなりません。競争を勝ち抜く技術的要因としては、NFC(近距離無線通信)の開発のペース、パイロット版システム導入時に得られた教訓の活用度、そして消費者が新たな端末にどれだけ早く馴染むことができるか、といった要素が挙げられます。

当レポートでは、世界のモバイル・ウォレット市場の今後の動向について分析し、市場参入機会、競争環境、市場での成功要因、技術の開発・普及状況などに関する情報と、関係者への提言とを盛り込んで、概略以下の構成でお届けします。

エグゼクティブ・サマリー

モバイル・ウォレットとは何か

消費者側の準備

結局、「ウォレット」はどこにあるのか

取引・支払の起点

モバイル・ウォレットのモデル

NFC(近距離無線通信)とスマート・ウォレット

問題点と関心

ベンダープロファイル

結論

図表一覧

目次

Abstract

Payments and Silicon Valley Clash Over the Mobile Wallet

Boston, MA -- Despite words to the contrary, the mobile wallet will soon be a war zone, fought over by mobile operators, handset manufacturers, payment industry heavyweights, and Silicon Valley giants. Merchants will be challenged to choose sides and form alliances. Tactical pressures include the pace of NFC rollout, lessons learned from in-depth pilot testing, and how quickly merchants will adopt new contact and contactless EMV terminals.

Mercator Advisory Group' s new report Fighting for Position: The Mobile Wallet Wars examines who is in on the fight and their approaches to market. The report also dives into to the evolution of the mobile wallet and the direction it needs to take for success with consumers, merchants, and providers.

Highlights of this report include:

  • Market dynamics that will create opportunity for entrants of all stripes as well as widespread confusion amongst consumers.
  • Factors that will influence the overall success of mobile wallets, and an exploration of two mobile wallet models.
  • The one element that will be critical to a mobile wallet' s function and eventual success.
  • Methods retailers can use to leverage mobile apps and take advantage of consumer willingness for engagement.

"As the interface where consumers meet payments, the mobile wallet will have strong influence over how consumers pay and interact with merchants. That' s why so many competitors are battling for position on smartphones," states George Peabody, director of Mercator Advisory Group' s Emerging Technologies Advisory Service. "This will be a protracted contest with mobile operators controlling one key technology, payments incumbents leveraging consumer trust, Silicon Valley giants going after payments and incentives, and merchants searching for a safe path through the field."

One of seven exhibits in this report:

image1

This report is 29 pages long, with 7 exhibits and 3 tables.

Companies mentioned in this report include: Visa, MasterCard, Google, Apple, Isis, Zenius, Jumio, ROAM Data, Apriva, NuWallet, Payfone, Incomm, SparkBase, PayPal, AMEX, IBM, NCR, Retalix, MICROS, Radiant, Starbucks, Discover, Square, MobilePayUSA, Chase, Narrate, MoBeam, and Amazon.

Table of Contents

  • Executive Summary
  • What is the Mobile Wallet?
  • Consumer Readiness
  • Where Is the Wallet, Anyway?
  • Transaction and Payment Origination
  • Mobile Wallet Models
  • NFC and the Smart Wallet
  • Issues and Concerns
  • Vendor Profiles
  • Conclusions

Table of Figures

  • Exhibit 1: The Mobile Commerce Transaction Cycle
  • Exhibit 2: Locating Payment Credentials
  • Table 1: Wallet Locations and Authentication
  • Exhibit 3: Mobile Handset Transaction and Payment Origination Techniques
  • Exhibit 4: The Wallet as Marketplace
  • Exhibit 5: Mobile Wallet Models
  • Exhibit 6: The PFM Wallet
  • Table 2: Mobile Wallet Models
  • Table 3: Comparison of Competing Mobile Wallets
  • Exhibit 7: Timescale for Mobile Wallet Evolution
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