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デビットカード発行業者トップ50社のロイヤルティ/リワードプログラム:2010年

Top 50 Debit Card Issuers Loyalty and Rewards Programs 2010 - Year in Review

発行 Mercator Advisory Group, Inc. 商品コード 143133
出版日 ページ情報 英文 25 Pages
納期: 即日から翌営業日
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デビットカード発行業者トップ50社のロイヤルティ/リワードプログラム:2010年 Top 50 Debit Card Issuers Loyalty and Rewards Programs 2010 - Year in Review
出版日: 2010年12月28日 ページ情報: 英文 25 Pages

当商品の販売は、2016年07月01日を持ちまして終了しました。

概要

当レポートでは、デビットカード発行業者のロイヤルティ・リワードプログラムについて詳細に分析し、2009年から2010年にかけての変化、デビット理ワードプログラム動向、近年の法令制定の結果実施される改定の概要などをまとめ、概略下記の構成でお届けいたします。

イントロダクション

デビットカードの機会

  • デビット処理量は増加しつづけている
  • デビットカード利ワードプログラム:ミステリーメッセージ
  • マーケティング:ミッシングリンク

法規制が収益に及ぼす影響

  • ダービン免税
  • 利点:信用組合
  • 撤退はすでに始まっている

2010年のリワード戦略

  • 複合カード発行会社プログラム
  • デビットカード発行会社50社のリワードプログラム
    • 昨年からの大きな変化

2011年に関する考察

付録A:リワード用語

付録B:デビットカード発行会社50社のリワードプログラム

図表

目次

Abstract

Boston, MA -- As interchange fee regulations become clear, one of the main areas of consumer debit card benefits ' the rewards program' is almost certainly heading towards a mid-term correction. The industry has already seen one major issuers, Chase, signal their intention to sunset certain debit card rewards programs and we anticipate there will be more to follow.

From this market perspective, Mercator Advisory Group is issuing their annual Top 50 Debit Card Issuer Rewards Program, 2010 Year in Review report. In it, the programs of the largest debit issuers in the country are defined and analyzed. Additional, Mercator presents some near term opinions on the kinds of changes these rewards programs are most likely to undergo in the year to come.

"Looking at this 2010 version of our annual top 50 debit issuers rewards programs review, one might not think that the debit issuing industry is going through a major business transition. It is truly a testament to the importance of rewards programs, at least in the mind of many consumers that issuers continue to enhance and invest in these strategies even in the face of material economic changes." Patricia Hewitt, Director of Mercator Advisory Group' s Debit Advisory Service comments. "The American consumer has been long accustomed to being rewarded for doing business with a company and that includes financial institutions. In 2011, some consumers will continue to be rewarded and for others, those benefits may disappear, or perhaps shift to other forms."

Highlights of this report include:

  • A detailed matrix of the top 50 debit card issuers' rewards and loyalty programs including characteristics and qualifications for participation.
  • Commentary on the notable changes in programs from 2009 to 2010.
  • A discussion of debit reward program trends.
  • A list of changes that may take place within the debit rewards industry as a result of recent legislation and decreases interchange fee income.
  • A glossary of reward terms.

This report is 25 pages long and has 5 exhibits.

Companies mentioned in this report include: Visa, MasterCard, Bank of America, Citibank, Wells Fargo, JPMorgan Chase, SunTrust, Fifth Third, M&T Bank, Comerica, Zions Bank, Harris Bank.

Table of Contents

Introduction

The Debit Card Opportunity - There Still is One

  • Debit Volume Continues to Rise
  • Debit Card Rewards Program - Mystery Messaging?
  • Marketing: The Missing Link...

Regulatory Impact on Revenues

  • Durbin Exempt? Not this Group...
  • Advantage: Credit Unions?
  • Pull Back Has Already Started

Reward Strategies, 2010

  • The Multi-Issuer Program
  • Commentary: Top 50 Debit Issuer' s Reward Programs
  • Notable Program Changes From Last Year

Thoughts for 2011

Appendix A: Glossary of Reward Terms

Appendix B: Top 50 Debit Card Issuers Rewards Programs

TABLE OF FIGURES

  • Figure 1: Debit Cards vs. Credit Cards Transaction Volumes, 2005-2010
  • Figure 2: Cards in Wallet, 2010
  • Figure 3: Market Share of Debit Card Issuers by Transaction Volume ($)
  • Figure 4: Program Types and Characteristics, 2010
  • Figure 5: Debit Issuer Rewards Survey: Mixed Results
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