New Market Opportunities for Closed-Loop Gift Cards
|発行||Mercator Advisory Group, Inc.||商品コード||137115|
|出版日||ページ情報||英文 27 pages
|クローズドループ型ギフトカードの新たな市場機会 New Market Opportunities for Closed-Loop Gift Cards|
|出版日: 2010年11月15日||ページ情報: 英文 27 pages||
Boston MA -- While closed-loop gift cards in general seem to be a sleepy part of the prepaid market, changes in consumer attitudes, regulation, and technology are presenting interesting opportunities for this side of the business.
Today, gift cards are at a crossroads. Although the closed-loop gift card market was a $68 billion business in 2009, the gift market seems to be plagued by slow growth rates, increased adoption of open-loop cards by businesses and consumers, and changes in regulations. Viewed from a different angle, however, these trends are indicative of a strong market and may even hold keys for the future of closed-loop gift cards.
In its New Market Opportunities for Closed-Loop Gift Cards Report, Mercator Advisory Group explores these trends and offers some suggestions on how retailers can take advantage of them to make their gift card programs a stronger part of their business. The report focuses on the opportunities presented by closed-loop cards sold to consumers and provides examples of some creative thinking in action.
The report is designed to be an idea generator for retailers looking for ways to bring more value to their gift cards both for customers and their own business. It is part of an on-going research effort into issues that closed-loop gift card providers face.
One of the 14 figures from the report:
This report contains 27 pages and 14 figures.
Companies Mentioned in the Report: Sears Holding Corp., Toys R Us Inc., Starbucks Coffee Co., iCardMall, Store Financial Inc., First Data Corp., Sharper Image, Brookstone Inc.