市場調査レポート

クローズドループ型ギフトカードの新たな市場機会

New Market Opportunities for Closed-Loop Gift Cards

発行 Mercator Advisory Group, Inc. 商品コード 137115
出版日 ページ情報 英文 27 pages
納期: 即日から翌営業日
価格
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クローズドループ型ギフトカードの新たな市場機会 New Market Opportunities for Closed-Loop Gift Cards
出版日: 2010年11月15日 ページ情報: 英文 27 pages

当商品の販売は、2016年07月01日を持ちまして終了しました。

概要

当レポートでは、クローズドループ型ギフトカード市場について調査分析し、主な市場動向、チャージ金額、クローズドループ型カードに対する消費者の態度、規制の動向、バーチャルカードの情報などをまとめ同分野における市場機会を検証、概略下記の構成でお届けいたします。

目次

  • イントロダクション
  • ギフトカードとは?
  • ギフトカード市場の概要
  • ギフトカードに対する消費者の態度
  • ギフトカードに対する小売業者の態度
  • 小売業者は交換を奨励すべき
  • 規制の変更によるギフトカード販売の推進
  • クローズドループ型ギフトカード促進の動向
    • 繰り返しチャージ可能なカードが一般的に
    • バーチャルカードの人気が高まる
    • マルチマーチャントカードが別の販売および販促機会を提供

結論

図表

目次

Boston MA -- While closed-loop gift cards in general seem to be a sleepy part of the prepaid market, changes in consumer attitudes, regulation, and technology are presenting interesting opportunities for this side of the business.

Today, gift cards are at a crossroads. Although the closed-loop gift card market was a $68 billion business in 2009, the gift market seems to be plagued by slow growth rates, increased adoption of open-loop cards by businesses and consumers, and changes in regulations. Viewed from a different angle, however, these trends are indicative of a strong market and may even hold keys for the future of closed-loop gift cards.

In its New Market Opportunities for Closed-Loop Gift Cards Report, Mercator Advisory Group explores these trends and offers some suggestions on how retailers can take advantage of them to make their gift card programs a stronger part of their business. The report focuses on the opportunities presented by closed-loop cards sold to consumers and provides examples of some creative thinking in action.

The report is designed to be an idea generator for retailers looking for ways to bring more value to their gift cards both for customers and their own business. It is part of an on-going research effort into issues that closed-loop gift card providers face.

Highlights of the Report Include:

  • The recent slow growth of the closed-loop gift cards market disguises a dynamic business that is full of opportunity.
  • Gift cards are more than just plastic replacements for paper gift certificates; they are the seeds for new business, loyal customers and marketing programs.
  • Closed-loop gift cards are one of the largest parts of the prepaid industry and the type of card that consumers purchase most often.
  • Recent regulatory changes should benefit the closed-loop gift card market by helping to allay consumer fears about buying gift cards.
  • Closed-loop gift cards are at a cross-roads, and they could see faster growth through tapping into consumer, regulatory, and industry trends.

One of the 14 figures from the report:

This report contains 27 pages and 14 figures.

Companies Mentioned in the Report: Sears Holding Corp., Toys R Us Inc., Starbucks Coffee Co., iCardMall, Store Financial Inc., First Data Corp., Sharper Image, Brookstone Inc.

Table of Contents

  • Table of Contents
    • List of Figures
    • Introduction
    • What Is a Gift Card?
    • An Overview of the Gift Card Market
    • Consumer Attitudes Towards Gift Cards
    • Retailer Attitudes Towards Gift Cards
    • Retailers Should Encourage Redemption
    • Regulatory Changes Will Help the Sale of Gift Cards
    • Favorable Trends for Closed-Loop Gift Cards
      • Reloadable cards becoming more common
      • Virtual cards are growing in popularity
      • Multi-Merchant cards offer additional sales and promotional possibilities
  • Conclusions

List of Figures

  • Figure Five: Consumer attitudes towards closed loop cards
  • Figure Six: The concerns about bankruptcy
  • Figure Seven: Rethinking Ideas about gift cards
  • Figure Eight: Breakage is not as valuable as redemption
  • Figure Nine: Methods of encouraging gift card redemption
  • Figure Ten: CARD Act restrictions
  • Figure Eleven: CARD Act exclusions
  • Figure Twelve: Reloadable card trends
  • Figure Thirteen: The benefits of virtual cards
  • Figure Fourteen: Multi-merchant card possibilities

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