オープンループ型・クローズドループ型プリペイドカードのRAN（Restricted Authorization Network）ソリューション
Understanding Restricted Authorization Networks:Cards Between Closed and Open Loop
|発行||Mercator Advisory Group, Inc.||商品コード||119811|
|出版日||ページ情報||英文 41 pages
|オープンループ型・クローズドループ型プリペイドカードのRAN（Restricted Authorization Network）ソリューション Understanding Restricted Authorization Networks:Cards Between Closed and Open Loop|
|出版日: 2010年05月27日||ページ情報: 英文 41 pages||
当レポートでは、オープンループ型およびクローズドループ型プリペイドカードのRAN（Restricted Authorization Network）ソリューションについて調査分析し、オペレーション概要、実装の事例、将来の展望などをまとめ、概略下記の構成にてお届けいたします。
New research looks at game changing technology blurring the lines between open- and closed-loop prepaid cards and turning the industry upside down
Prepaid cards have long been divided into two types: open-loop cards accepted wherever their network brand (e.g. Visa, MasterCard, American Express, Discover) is honored and closed-loop cards accepted only by the issuing merchant. Not anymore. Restricted Authorization Networks are quickly changing the traditional prepaid landscape and bridging the gap between open and closed loop cards.
RAN technology creates a sub-network on the open network rails (operated by Visa MasterCard, American Express, Discover and EFT operators), and as a fundamental function directs spending of open-loop (network branded) prepaid cards to only a select merchant or group of merchants. In many instances, RAN solutions are used to drive specific cardholder/consumer behaviors, such as an incentive program.
RAN technology can also be leveraged by a closed-loop issuer to transact, and if elected, settle funds on the open rails. For example, a national franchise operator running a gift card program may use this technology to avoid the costs of building their own closed loop network. A range of merchants have used RAN to create closed loop gift cards, including ACE Hardware, Dell Computer, and Marriott Hotels. RAN solutions also can be used to establish prepaid cards that tie loosely affiliated merchants into a national presence, such as auto repair centers, medical services, or even golf courses.
Mercator Advisory Group's Understanding Restricted Authorization Networks report explains the operation and use, of these networks, along with descriptions of a wide variety of existing implementations that already deliver increased value in this rapidly evolving and growing market. This report defines and explores current and future implementations for Restricted Authorization Network.
“Restricted Authorization Networks offer new opportunities for prepaid card issuers, program managers, and sponsors to create new kinds of programs that deliver huge benefits to everyone in the value chain, including sponsors, merchants, processors, banks, and most importantly, the card holders,” Ben Jackson, senior analyst in Mercator Advisory Group's Prepaid Advisory Service comments. “A well designed program can bring together the benefits of consumer choice, brand awareness, and directed spending onto a single card.”
One of the 11 Exhibits included in this report.
The report is 41 pages long and contains 11 exhibits.