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市場調査レポート

世界のテレビ局・ラジオ局上位5社:業績・戦略・競争力の分析

Top Five Global Television and Radio Broadcasting Companies: Performance, Strategies, and Competitive Analysis, June 2013

発行 Lucintel 商品コード 296198
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世界のテレビ局・ラジオ局上位5社:業績・戦略・競争力の分析 Top Five Global Television and Radio Broadcasting Companies: Performance, Strategies, and Competitive Analysis, June 2013
出版日: 2013年06月06日 ページ情報: 英文
概要

世界の放送メディア市場は安定的に成長し、2017年には5976億2000万米ドルの規模に達すると予想されています。市場は高度に細分化されており、上位3社の市場シェアは合計16.5%、上位5社でも22.8%に留まっています。今後は北米・欧州以外の地域(アジア太平洋地域など)が大幅に成長するものと思われます。収益構造は広告収入とインターネット・ケーブルテレビ・衛星放送の加入者料金から成り立っており、所得水準やライフスタイルの変化、広告収益、技術革新、政府の規制などの様々な要因が影響してきます。

当レポートでは、世界のテレビ・ラジオ放送市場の構造や、世界全体および地域別の市場動向、促進要因などを調査すると共に、主要企業5社の財務・市場業績や競争力・企業戦略の比較分析を実施して、その結果を概略以下の構成でお届けします。

第1章 エグゼクティブ・サマリー

第2章 市場の定義と範囲

第3章 市場機会

第4章 企業の競争力の比較分析(財務状況・市場動向)

  • 各企業のプロファイル:下記項目に関する指標
    • 企業概要
    • 比較分析(財務状況・市場動向)
    • SWOT分析
    • 製品の位置づけ
    • マーケティング戦略・戦術
    • 企業戦略

第5章 企業プロファイル:CBS Corporation

第6章 企業プロファイル:Comcast Corporation

第7章 企業プロファイル:News Corporation

第8章 企業プロファイル:The Walt Disney Company

第9章 企業プロファイル:Time Warner

目次

Background:

Lucintel observes fragmentation of the global broadcast media industry, competitive landscape, and corporate and marketing strategies adopted by the media broadcast companies as some of the factors to have significantly impacted the broadcast media industry dynamics. The market is expected to witness good growth and reach $597.62 billion by 2017.

Lucintel, a leading global management consulting and market research firm, has analyzed the top five global broadcast media companies and offers its findings in a comprehensive research report in “Top Five Global Television and Radio Broadcasting Companies: Performance, Strategies, and Competitive Analysis.” The competitive landscape of the broadcast media market has had fluctuations over the last couple of years to affect the top five companies. The broadcast media industry is highly fragmented with the top three and top five players accounting for approximately 16.5% and 22.8% respectively in 2011. ROW and APAC emerged as the most growth potential regions during 2006-2011, driven by growth in broadcast media.

Revenue is generated through advertising and subscription services on the Internet, cable, and satellite. A combination of factors such as income level, changing lifestyle, advertiser spending, technological changes, and government regulations impact industry dynamics significantly.

This discussion is limited to a comparative analysis of the subject companies along with their respective company overviews, their geographic footprints, financial metrics, market definition and scope, market performance, market strategies and corporate cultures, business structure, and SWOT analysis.

The data and analysis found in this report can be utilized for a variety of functional business reasons, including: Business Development, Strategic Planning, Determination of Market Size and Trends, Competitive Analysis, Investment Decisions, and Joint Product Development.

This report will save hundreds of hours of your own personal research time and will significantly benefit you in expanding your business opportunities in global television and radio broadcasting companies industry. In today's chaotic economy, you need every advantage that you can find to keep ahead in your business

Features:

In Lucintel's newest competitive research study on the world's television and radio broadcasting companies, we have thoroughly profiled following five companies with detailed competitive assessments:

  • Comcast
  • DIRECTV
  • Walt Disney
  • News Corporation
  • Time Warner

The detailed analysis of each company offers a critical view into key strategic areas, including:

  • Company overview
  • Benchmarking (financial & market)
  • SWOT analysis
  • Product positioning
  • Marketing strategy and tactics
  • Corporate strategy

To make any investment, business or strategic decisions, you need adequate and timely information. This market report fulfills this core need. This is an indispensable reference guide for industry executives who are dealing with television and radio broadcasting companies industry.

Some of the features of this multi-client market intelligence report are:

  • Market size estimates in terms of (US $) value by segments of the global television and radio broadcasting companies
  • Regional analysis: global television and radio broadcasting companies breakdown by key regions (e.g., North America, Europe, APAC and ROW)
  • Market trends, drivers and forecasts
  • Competitive benchmarking of each players against their financial & market strength
  • Global and regional market share estimates for the top players
  • Product line overview and positioning of top players
  • SWOT analysis of the leaders
  • Marketing strategy and tactics
  • Corporate strategy

Benefits:

Lucintel's core competency is in market research and management consulting. In the last 14 years, Lucintel has worked on hundreds of market research studies. Lucintel's market report offers following benefits.

  • It saves your money, as compared to doing research in-house. ($80,000+)
  • It saves your time. Lucintel delivers the report in hours vs. months of in-house data collection and report writing.
  • It is an unbiased source of industry facts, intelligence, and insights.
  • It helps you make confident business decisions quickly.

More than 108 valuable figures/charts and 45 tables are provided in this report.
Sample charts with random data are presented below.

Table of Contents

1. Executive Summary

2. Market Definition and Scope

3. Market Opportunity

4. Competitive Benchmarking (Financial and Market)

  • Company Profile on Following Parameters
    • Company Overview
    • Benchmarking (Financial & Market)
    • SWOT Analysis
    • Product Positioning
    • Marketing Strategy and Tactics
    • Corporate Strategy

5. Company Profile on CBS Corporation

6. Company Profile on Comcast Corporation

7. Company Profile on News Corporation

8. Company Profile on The Walt Disney Company

9. Company Profile on Time Warner

List of Figures and Charts

CHAPTER 3. Market Opportunity

  • Figure 3.1: Supply chain for television and radio broadcasting market
  • Figure 3.2: Global television and radio broadcasting industry annual trend 2006-2011 (US $B)
  • Figure 3.3: Global television and radio broadcasting industry regional trend 2006-2011 (US $B)
  • Figure 3.4: Global television and radio broadcasting industry regional trend 2006-2011 (%)
  • Figure 3.5: Global television and radio broadcasting industry segment trend 2006-2011 (US $B)
  • Figure 3.6: Global television and radio broadcasting industry segment trend 2006-2011 (US $B)
  • Figure 3.7: Global television and radio broadcasting industry opportunity by region
  • Figure 3.8: Global television and radio broadcasting industry opportunity by segment

CHAPTER 4.Competitive Benchmarking (Financial and Market)

  • Figure 4.1: Top five television and radio broadcasting companies - financial benchmarking
  • Figure 4.2: Global top five television and radio broadcasting companies gross profit and net profit analysis - 2011
  • Figure 4.3: Financial analysis - growth leadership quadrant (2011)
  • Figure 4.4: Market share of top players 2006
  • Figure 4.5: Market share of top players 2011
  • Figure 4.6: 2007 Market share analysis
  • Figure 4.7: 2011 Market share analysis
  • Figure 4.8: Global market share analysis 2011
  • Figure 4.9: Global market fragmentation 2011
  • Figure 4.10: Market value North America (US $B)
  • Figure 4.11: Market value Europe (US $B)
  • Figure 4.12: Market value Asia Pacific (US $B)
  • Figure 4.13: Market value ROW (US $B)
  • Figure 4.14: Regional revenue evaluation 2011 (US $M)
  • Figure 4.15: Regional revenue evaluation 2011 (%)
  • Figure 4.16: North American revenue trend for top players 2007-2011 (US $B)
  • Figure 4.17: Europe revenue trend for top players 2007-2011 (US $B)
  • Figure 4.18: Asia Pacific revenue trend for top players 2007-2011 (US $B)
  • Figure 4.19: Row revenue trend for top players 2007-2011 (US $B)
  • Figure 4.20: Lucintel triad - top five major players

CHAPTER 5. Company Profile of CBS Corporation

  • Figure 5.1: CBS Corporation's revenue by business structure 2011
  • Figure 5.2: Lucintel Triad - CBS Corporation
  • Figure 5.3: Financial benchmarking CBS Corporation against top three and top five industry players' average
  • Figure 5.4: Financial benchmarking of CBS Corporation against Top Five best
  • Figure 5.5: Global industry revenue trend Vs CBS Corporation (2007-2011) in US $B
  • Figure 5.6: Global market share trend for CBS Corporation (2007-2011) in (%)
  • Figure 5.7: North American industry revenue trend Vs CBS Corporation 2007-2011 in (US $B)
  • Figure 5.8: European industry revenue trend Vs CBS Corporation 2007-2011 in (US $B)
  • Figure 5.9: APAC industry revenue trend Vs CBS Corporation 2007-2011 in (US $B)
  • Figure 5.10: ROW industry revenue trend Vs CBS Corporation 2007-2011 in (US $B)
  • Figure 5.11: North American market share trend Vs CBS Corporation 2007-2011 in (%)
  • Figure 5.12: European market share trend Vs CBS Corporation 2007-2011 in (%)
  • Figure 5.13: APAC market share trend Vs CBS Corporation 2007-2011 in (%)
  • Figure 5.14: ROW market share trend Vs CBS Corporation 2007-2011 in (%)
  • Figure 5.15: CBS Corporation productivity 2007-2011 (US $M)
  • Figure 5.16: CBS Corporation fixed asset value 2007-2011 (US $M)
  • Figure 5.17: Strategic execution

CHAPTER 6. Company Profile of Comcast Corporation

  • Figure 6.1: Comcast Corporation revenue by business structure 2011
  • Figure 6.2: Lucintel triad - Comcast Corporation
  • Figure 6.3: Financial benchmarking of Comcast Corporation against top three and top five industry players' average
  • Figure 6.4: Financial benchmarking of Comcast Corporation against Top five best
  • Figure 6.5: Global industry revenue trend Vs Comcast Corporation (2007-2011) in (US $B)
  • Figure 6.6: Global market share trend for Comcast Corporation (2007-2011) in (%)
  • Figure 6.7: North American industry revenue trend Vs. Comcast Corporation 2007-2011 in (US $B)
  • Figure 6.8: European industry revenue trend Vs Comcast Corporation 2007-2011 in (US $B)
  • Figure 6.9: APAC industry revenue trend Vs Comcast Corporation 2007-2011 in (US $B)
  • Figure 6.10: ROW industry revenue trend Vs Comcast Corporation 2007-2011 in (US $B)
  • Figure 6.11: North American market share trend Vs Comcast Corporation 2007-2011 in (%)
  • Figure 6.12: European market share trend Vs Comcast Corporation 2007-2011 in (%)
  • Figure 6.13: APAC market share trend Vs Comcast Corporation 2007-2011 in (%)
  • Figure 6.14: ROW market share trend Vs Comcast Corporation 2007-2011 in (%)
  • Figure 6.15: Comcast Corporation productivity 2007-2011 in (US $M)
  • Figure 6.16: Comcast Corporation fixed asset value 2007-2011 in (US $M)
  • Figure 6.17: Strategic execution

CHAPTER 7. Company Profile of News Corporation

  • Figure 7.1: News Corporation revenue by business structure 2011
  • Figure 7.2: Lucintel triad - News Corporation
  • Figure 7.3: Financial benchmarking of News Corporation against top three and top five industry players' average
  • Figure 7.4: Financial benchmarking of News Corporation against Top five best
  • Figure 7.5: Global industry revenue trend Vs News Corporation (2007-2011) in (US $B)
  • Figure 7.6: Global market share trend for News Corporation (2007-2011) in (%)
  • Figure 7.7: North American industry revenue trend Vs News Corporation (2007-2011) in (US $B)
  • Figure 7.8: European industry revenue trend Vs News Corporation (2007-2011) in (US $B)
  • Figure 7.9: APAC industry revenue trend Vs News Corporation (2007-2011) in (US $B)
  • Figure 7.10: ROW industry revenue trend Vs News Corporation (2007-2011) in (US $B)
  • Figure 7.11: North American market share trend Vs News Corporation (2007-2011) in (%)
  • Figure 7.12: European market share trend Vs News Corporation l (2007-2011) in (%)
  • Figure 7.13: APAC market share trend Vs News Corporation (2007-2011) in (%)
  • Figure 7.14: ROW market share trend Vs News Corporation (2007-2011) in (%)
  • Figure 7.18: News Corporation productivity 2007-2011 in (US $M)
  • Figure 7.19: News Corporation fixed asset value 2007-2011 in (US $M)
  • Figure 7.20: Strategic execution

CHAPTER 8. Company Profile of The Walt Disney Company

  • Figure 8.1: The Walt Disney Company revenue by business structure 2011
  • Figure 8.2: Lucintel triad - The Walt Disney Company
  • Figure 8.3: Financial benchmarking of The Walt Disney Company against top three and top five industry players' average
  • Figure 8.4: Financial benchmarking of The Walt Disney Company against Top five best
  • Figure 8.5: Global industry revenue trend Vs The Walt Disney Company (2007-2011) in (US $B)
  • Figure 8.6: Global market share trend for The Walt Disney Company (2007-2011) in (%)
  • Figure 8.7: North American industry revenue trend Vs The Walt Disney Company (2007- 2011) in (US $B)
  • Figure 8.8: European industry revenue trend Vs The Walt Disney Company (2007-2011) in (US $B)
  • Figure 8.9: APAC industry revenue trend Vs The Walt Disney Company (2007-2011) in (US $B)
  • Figure 8.10: ROW industry revenue trend Vs The Walt Disney Company (2007-2011) in (US $B)
  • Figure 8.11: North American market share trend Vs The Walt Disney Company (2007- 2011) in (%)
  • Figure 8.12: European market share trend Vs The Walt Disney Company (2007-2011) in (%)
  • Figure 8.13: APAC market share trend Vs The Walt Disney Company (2007-2011) in (%)
  • Figure 8.14: ROW market share trend Vs The Walt Disney Company (2007-2011) in (%)
  • Figure 8.15: The Walt Disney Company productivity 2007-2011 in (US $M)
  • Figure 8.16: The Walt Disney Company fixed asset value 2007-2011 in (US $M)
  • Figure 8.17: Strategic execution

CHAPTER 9. Company Profile of Time Warner

  • Figure 9.1: Time Warner revenue by business structure 2011
  • Figure 9.2: Lucintel triad - Time Warner
  • Figure 9.3: Financial benchmarking of Time Warner against top three and top five industry players' average
  • Figure 9.4: Financial benchmarking of Time Warner against Top five best
  • Figure 9.5: Global industry revenue trend Vs Time Warner (2007-2011) in (US $B)
  • Figure 9.6: Global market share trend for Time Warner (2007-2011) in (%)
  • Figure 9.7: North American industry revenue trend Vs Time Warner (2007-2011) in (US $B)
  • Figure 9.8: European industry revenue trend Vs Time Warner (2007-2011) in (US $B)
  • Figure 9.9: APAC industry revenue trend Vs Time Warner (2007-2011) in (US $B)
  • Figure 9.10: ROW industry revenue trend Vs Time Warner (2007-2011) in (US $B)
  • Figure 9.11: North American market share trend Vs Time Warner (2007-2011) in (%)
  • Figure 9.12: European market share trend Vs Time Warner (2007-2011) in (%)
  • Figure 9.13: APAC market share trend Vs Time Warner (2007-2011) in (%)
  • Figure 9.14: ROW market share trend Vs Time Warner (2007-2011) in (%)
  • Figure 9.15: Time Warner productivity 2007-2011 in (US $M)
  • Figure 9.16: Time Warner fixed asset value 2007-2011 in (US $M)
  • Figure 9.17: Strategic execution

List of Tables

CHAPTER 3. Market Opportunity

  • Table 3.1: Industry parameters of global television and radio broadcasting industry
  • Table 3.2: Relative market attractiveness by region
  • Table 3.3: Regional revenue growth rate
  • Table 3.3: Segment revenue growth rate

CHAPTER 4. Competitive Benchmarking (Financial and Market)

  • Table 4.1: Financial benchmarking of top five global television and radio broadcasting companies
  • Table 4.2: Key financial parameters for top five television and radio broadcasting companies
  • Table 4.3: Regional revenue (US $B)
  • Table 4.4: Regional revenue (%)
  • Table 4.5: Competitors based on markets served
  • Table 4.6: Lucintel triad - Top five major players

CHAPTER 5. Company Profile of CBS Corporation

  • Table 5.1: Market served: CBS Corporation
  • Table 5.2: Lucintel triad - CBS Corporation
  • Table 5.3: Financial Benchmarking of CBS Corporation against best and against Top three and Top five industry players' average
  • Table 5.4: Strategic execution - product positioning by segment
  • Table 5.5: Strategic execution - perceived customer value / quality
  • Table 5.6: Strategic execution - promotion / communications
  • Table 5.7: Strategic execution - product distribution by region

CHAPTER 6. Company Profile of Comcast Corporation

  • Table 6.1: Market served - Comcast Corporation
  • Table 6.2: Lucintel triad - Comcast Corporation
  • Table 6.3: Financial benchmarking of Comcast Corporation against best and against Top three and Top five industry players' average
  • Table 6.4: Strategic execution - product positioning by segment
  • Table 6.5: Strategic execution - perceived customer value / quality
  • Table 6.6: Strategic execution - promotion / communications
  • Table 6.7: Strategic execution - product distribution by region

CHAPTER 7. Company Profile of News Corporation

  • Table 7.1: Market served - News Corporation
  • Table 7.2: Lucintel triad - News Corporation
  • Table 7.3: Financial benchmarking of News Corporation against best and against Top three and Top five industry players' average
  • Table 7.4: Strategic execution - product positioning by segment
  • Table 7.5: Strategic execution - perceived customer value / quality
  • Table 7.6: Strategic execution - promotion / communications
  • Table 7.7: Strategic execution - product distribution by region

CHAPTER 8. Company Profile of The Walt Disney Company

  • Table 8.1: Market served - The Walt Disney Company
  • Table 8.2: Lucintel triad - The Walt Disney Company
  • Table 8.3: Financial Benchmarking of The Walt Disney Company against best and against Top three and top five industry players' average
  • Table 8.4: Strategic execution - product positioning by segment
  • Table 8.5: Strategic execution - perceived customer value / quality
  • Table 8.6: Strategic execution - promotion / communications
  • Table 8.7: Strategic execution - product distribution by region

CHAPTER 9. Company Profile of Time Warner

  • Table 9.1: Markets Served - Time Warner
  • Table 9.2: Lucintel triad - Time Warner
  • Table 9.3: Financial Benchmarking of Time Warner against best and against Top three and top five industry players' average
  • Table 9.4: Strategic execution - product positioning by segment
  • Table 9.5: Strategic execution - perceived customer value / quality
  • Table 9.6: Strategic execution - promotion / communications
  • Table 9.7: Strategic execution - product distribution by region
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