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市場調査レポート

世界のオートバイ企業上位5社:業績・戦略・競争力の分析

Top Five Global Motorcycle Companies: Performance, Strategies, and Competitive Analysis, August 2013

発行 Lucintel 商品コード 296177
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世界のオートバイ企業上位5社:業績・戦略・競争力の分析 Top Five Global Motorcycle Companies: Performance, Strategies, and Competitive Analysis, August 2013
出版日: 2013年08月08日 ページ情報: 英文
概要

世界のオートバイ市場は近年(2006〜2011年)急速な成長を遂げましたが、今後は成長率は低下していくものと思われます。2017年の市場規模は936億7000万米ドルと予想されています。今後も現在と同様に、アジア・ラテンアメリカなどの新興国がオートバイの主要市場となるものと考えられます。

当レポートでは、世界のオートバイ市場の構造や、世界全体および地域別の市場動向、促進要因などを調査すると共に、主要企業5社の財務・市場業績や競争力・企業戦略の比較分析を実施して、その結果を概略以下の構成でお届けします。

第1章 エグゼクティブ・サマリー

第2章 市場の定義と範囲

第3章 市場機会

第4章 企業の競争力の比較分析(財務状況・市場動向)

  • 各企業のプロファイル:下記項目に関する指標
    • 企業概要
    • 比較分析(財務状況・市場動向)
    • SWOT分析
    • 製品の位置づけ
    • マーケティング戦略・戦術
    • 企業戦略

第5章 企業プロファイル:Bajaj Auto Ltd.

第6章 企業プロファイル:Harley Davidson Inc.

第7章 企業プロファイル:Hero MotoCorp Ltd.

第8章 企業プロファイル:本田技研工業

第9章 企業プロファイル:ヤマハ発動機

図表一覧

目次

Lucintel observes the evolving of the global motorcycle industry, competitive landscape, and corporate and marketing strategies adopted by the motorcycle companies as some of the factors to have remarkably impacted the global motorcycle industry dynamics. The market witnessed splendid growth during 2006-2011 but is likely to grow with reduced pace to reach an estimated $93.67 billion by 2017.

Lucintel, a leading global management consulting and market research firm, has analyzed the top five global motorcycle companies and offers its findings in a comprehensive research report in "Top Five Global Motorcycle Companies: Performance, Strategies, and Competitive Analysis ".

The competitive landscape of the global motorcycle industry has had fluctuations over the last five years which affected the top five companies. The motorcycle industry consists of all classes of on-and-off road motorcycles including scooters and mopeds. Developing regions, such as Asia and Latin America, which perceive two-wheelers as a basic mode of transportation, are expected to remain the most promising markets for scooters, light motorcycles, and mopeds. A combination of factors such as demographic condition, economic condition, and environmental regulations is seen to have important impact on market dynamics.

Lucintel found that the market size or revenue, average operating profit, average net profit, and annual growth rate are some of the driving forces of these companies. Buyers power, degree of competition, and threats of new entrants and substitutes also affect this market. Following are the top five companies of the global motorcycle industry:

  • Honda Motor Company Limited
  • Yamaha Motor Company Limited
  • Hero MotoCorp Limited
  • Bajaj Auto Limited
  • Harley-Davidson Incorporation

This discussion is limited to a comparative analysis of the subject companies along with their respective company overviews, their geographic footprints, financial metrics, market definition and scope, market performance, market strategies and corporate cultures, business structure, and SWOT analysis.

The data and analysis found in this report can be utilized for a variety of functional business reasons, including: Business Development, Strategic Planning, Determination of Market Size and Trends, Competitive Analysis, Investment Decisions, and Joint Product Development.

This report will save hundreds of hours of your own personal research time and will significantly benefit you in expanding your business opportunities in top five global motorcycle manufacturers. In today's chaotic economy, you need every advantage that you can find to keep ahead in your Business

Features of this Report:

In Lucintel's newest competitive research study on the world's top five global motorcycle manufacturer, we have thoroughly profiled following five companies with detailed competitive assessments:

  • Honda Motor Company Limited
  • Yamaha Motor Company Limited
  • Hero MotoCorp Limited
  • Bajaj Auto Limited
  • Harley-Davidson Incorporation

The detailed analysis of each company offers a critical view into key strategic areas, including:

  • Company overview
  • Benchmarking (financial & market)
  • SWOT analysis
  • Product positioning
  • Marketing strategy and tactics
  • Corporate strategy

To make any investment, business or strategic decisions, you need adequate and timely information. This market report fulfills this core need. This is an indispensable reference guide for industry executives who are dealing global motorcycle industry. Some of the features of this multiclient market intelligence report are:

  • Market size estimates in terms of (US $) value by segments of the global motorcycle industry.
  • Regional analysis: global motorcycle industry breakdown by key regions (e.g., North America, Europe, APAC and ROW)
  • Market trends, drivers and forecasts
  • Competitive benchmarking of each players against their financial & market strength
  • Global and regional market share estimates for the top players
  • Product line overview and positioning of top players
  • SWOT analysis of the leaders
  • Marketing strategy and tactics
  • Corporate strategy

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Table of Contents

1. Executive Summary

2. Market Definition and Scope

3. Market Opportunity

4. Competitive Benchmarking (Financial and Market)

  • Company Profile on Following Parameters
  • Company Overview
  • Benchmarking (Financial & Market)
  • SWOT Analysis
  • Product Positioning
  • Marketing Strategy and Tactics
  • Corporate Strategy

5. Company Profile on Bajaj Auto Ltd.

6. Company Profile on Harley Davidson Inc.

7. Company Profile on Hero MotoCorp Ltd.

8. Company Profile on Honda Motor Co. Ltd.

9. Company Profile on Yamaha Motor Co. Ltd.

List of Figures and Charts

CHAPTER 3. Market Opportunity

  • Figure 3.1: Supply motorcycle industry
  • Figure 3.2: Global motorcycle industry annual trend 2006-2011 (US $B)
  • Figure 3.3: Global motorcycle industry regional trend 2006-2011 (US $B)
  • Figure 3.4: Global motorcycle industry regional trend 2006-2011 (%)
  • Figure 3.5: Global motorcycle industry segment trend 2006-2011 (US $B)
  • Figure 3.6: Global motorcycle Industry segment trend 2006-2011 (%)
  • Figure 3.7: Global motorcycle industry opportunity by region
  • Figure 3.8: Global motorcycle industry opportunity by segment

CHAPTER 4.Competitive Benchmarking (Financial and Market)

  • Figure 4.1: Top five global motorcycle manufacturers - financial benchmarking
  • Figure 4.2: Global motorcycle manufacturers gross profit and net profit analysis - 2011
  • Figure 4.3: Financial analysis - growth leadership quadrant (2011)
  • Figure 4.4: Market share of top players 2006
  • Figure 4.5: Market share of top players 2011
  • Figure 4.6: 2006 Market share analysis
  • Figure 4.7: 2011 Market share analysis
  • Figure 4.8: Global market share analysis 2011
  • Figure 4.9: Global market fragmentation 2011
  • Figure 4.10: Market value North America (US $B)
  • Figure 4.11: Market value Europe (US $B)
  • Figure 4.12: Market value Asia Pacific (US $B)
  • Figure 4.13: Market value ROW (US $B)
  • Figure 4.14: Regional revenue evaluation 2011 (US $M)
  • Figure 4.15: Regional revenue evaluation 2011 (%)
  • Figure 4.16: North American revenue trend for top players 2007-2011 (US $B)
  • Figure 4.17: Europe revenue trend for top players 2007-2011 (US $B)
  • Figure 4.18: Asia Pacific revenue trend for top players 2007-2011 (US $B)
  • Figure 4.19: Row revenue trend for top players 2007-2011 (US $B)
  • Figure 4.20: Lucintel triad - top five major players

CHAPTER 5. Company Profile of Bajaj Auto Ltd.

  • Figure 5.1: Bajaj Auto Ltd.'s revenue by business structure 2011
  • Figure 5.2: Lucintel Triad - Bajaj Auto Ltd.
  • Figure 5.3: Financial benchmarking Bajaj Auto Ltd. against top three and top five industry players' average
  • Figure 5.4: Financial benchmarking of Bajaj Auto Ltd. against Top Five best
  • Figure 5.5: Global industry revenue trend Vs Bajaj Auto Ltd. (2007-2011) in US $B
  • Figure 5.6: Global market share trend for Bajaj Auto Ltd. (2007-2011) in (%)
  • Figure 5.7: North American industry revenue trend Vs Bajaj Auto Ltd. 2007-2011 in (US $B)
  • Figure 5.8: European industry revenue trend Vs Bajaj Auto Ltd. 2007-2011 in (US $B)
  • Figure 5.9: APAC industry revenue trend Vs Bajaj Auto Ltd. 2007-2011 in (US $B)
  • Figure 5.10: ROW industry revenue trend Vs Bajaj Auto Ltd. 2007-2011 in (US $B)
  • Figure 5.11: North American market share trend Vs. Bajaj Auto Ltd. 2007-2011 in (%)
  • Figure 5.12: European market share trend Vs Bajaj Auto Ltd. 2007-2011 in (%)
  • Figure 5.13: APAC market share trend Vs Nexans SA Inc. 2007-2011 in (%)
  • Figure 5.14: ROW market share trend Vs Nexans SA Inc. 2007-2011 in (%)
  • Figure 5.15: Bajaj Auto Ltd. trend in R&D expenses 2007-2011 US $B
  • Figure 5.16: Bajaj Auto Ltd. trend R&D expenses percentage of total sales in (US $B)
  • Figure 5.17: Comparison of Bajaj Auto Ltd. R&D expenditure vs top three & top five players average 2011 (%)
  • Figure 5.18: Bajaj Auto Ltd. productivity 2007-2011 (US $M)
  • Figure 5.19: Bajaj Auto Ltd. fixed asset value 2007-2011 (US $M)
  • Figure 5.20: Strategic execution

CHAPTER 6. Company Profile of Harley Davidson Inc.

  • Figure 6.1: Harley Davidson Inc. revenue by business structure 2011
  • Figure 6.2: Lucintel triad - L'Oreal S.A.
  • Figure 6.3: Financial benchmarking of Harley Davidson Inc. against top three and top five industry players' average
  • Figure 6.4: Financial benchmarking of Harley Davidson Inc. against Top five best
  • Figure 6.5: Global industry revenue trend Vs Harley Davidson Inc. (2007-2011) in (US $B)
  • Figure 6.6: Global market share trend for Harley Davidson Inc.(2007-2011) in (%)
  • Figure 6.7: North American industry revenue trend Vs. Harley Davidson Inc. 2007-2011 in (US $B)
  • Figure 6.8: European industry revenue trend Vs Harley Davidson Inc. 2007-2011 in (US $B)
  • Figure 6.9: APAC industry revenue trend Vs Harley Davidson Inc. 2007-2011 in (US $B)
  • Figure 6.10: ROW industry revenue trend Vs Harley Davidson Inc. 2007-2011 in (US $B)
  • Figure 6.11: North American market share trend Vs Harley Davidson Inc. 2007-2011 in (%)
  • Figure 6.12: European market share trend Vs Harley Davidson Inc. 2007-2011 in (%)
  • Figure 6.13: APAC market share trend Vs Harley Davidson Inc. 2007-2011 in (%)
  • Figure 6.14: ROW market share trend Vs Harley Davidson Inc. 2007-2011 in (%)
  • Figure 6.15: Harley Davidson Inc. trend in R&D expenses 2007-2011 in (%)
  • Figure 6.16: Harley Davidson Inc. trend in R&D expenses percentage of total sales (US $B)
  • Figure 6.17: Comparison of Harley Davidson Inc. R&D expenditure vs top three & top five players average 2011 (%)
  • Figure 6.18: Harley Davidson Inc. productivity 2007-2011 in (US $M)
  • Figure 6.19: Harley Davidson Inc. fixed asset value 2007-2011 in (US $M)
  • Figure 6.20: Strategic execution

CHAPTER 7. Company Profile of Hero MotoCorp Ltd.

  • Figure 7.1: Hero MotoCorp Ltd. revenue by business structure 2011
  • Figure 7.2: Lucintel triad -Hero MotoCorp Ltd.
  • Figure 7.3: Financial benchmarking of Hero MotoCorp Ltd. against top three and top five industry players' average
  • Figure 7.4: Financial benchmarking of Hero MotoCorp Ltd. against Top five best
  • Figure 7.5: Global industry revenue trend Vs Hero MotoCorp Ltd. (2007-2011) in (US $B)
  • Figure 7.6: Global market share trend for Hero MotoCorp Ltd. (2007-2011) in (%)
  • Figure 7.7: North American industry revenue trend Vs Hero MotoCorp Ltd. (2007-2011) in (US $B)
  • Figure 7.8: European industry revenue trend Vs Hero MotoCorp Ltd. (2007-2011) in (US $B)
  • Figure 7.9: APAC industry revenue trend Vs Hero MotoCorp Ltd. (2007-2011) in (US $B)
  • Figure 7.10: ROW industry revenue trend Vs Hero MotoCorp Ltd. (2007-2011) in (US $B)
  • Figure 7.11: North American market share trend Vs Hero MotoCorp Ltd. (2007-2011) in (%)
  • Figure 7.12: European market share trend Vs Hero MotoCorp Ltd. (2007-2011) in (%)
  • Figure 7.13: APAC market share trend Vs Hero MotoCorp Ltd. (2007-2011) in (%)
  • Figure 7.14: ROW market share trend Vs Hero MotoCorp Ltd. (2007-2011) in (%)
  • Figure 7.15: Hero MotoCorp Ltd. trend in R&D expenses 2007-2011 in US $B
  • Figure 7.16: Hero MotoCorp Ltd. trend in R&D expenses percentage of total sales (%)
  • Figure 7.17: Comparison of Hero MotoCorp Ltd. R&D expenditure vs top three & top five players average 2011
  • Figure 7.18: Hero MotoCorp Ltd. productivity 2007-2011 in (US $M)
  • Figure 7.19: Prysmian SPA fixed asset value 2007-2011 in (US $M)
  • Figure 7.20: Strategic execution

CHAPTER 8. Company Profile of Honda Motor Co. Ltd.

  • Figure 8.1: Honda Motor Co. Ltd. revenue by business structure 2011
  • Figure 8.2: Lucintel triad -Honda Motor Co. Ltd.
  • Figure 8.3: Financial benchmarking of Honda Motor Co. Ltd. against top three and top five industry players' average
  • Figure 8.4: Financial benchmarking of Honda Motor Co. Ltd. against Top five best
  • Figure 8.5: Global industry revenue trend Vs Honda Motor Co. Ltd. (2007-2011) in (US $B)
  • Figure 8.6: Global market share trend for Honda Motor Co. Ltd. (2007-2011) in (%)
  • Figure 8.7: North American industry revenue trend Vs Honda Motor Co. Ltd. (2007-2011) in (US $B)
  • Figure 8.8: European industry revenue trend Vs Honda Motor Co. Ltd. (2007-2011) in (US $B)
  • Figure 8.9: APAC industry revenue trend Vs Honda Motor Co. Ltd. (2007-2011) in (US $B)
  • Figure 8.10: ROW industry revenue trend Vs Honda Motor Co. Ltd. (2007-2011) in (US $B)
  • Figure 8.11: North American market share trend Vs Honda Motor Co. Ltd. (2007-2011) in (%)
  • Figure 8.12: European market share trend Vs Honda Motor Co. Ltd. (2007-2011) in (%)
  • Figure 8.13: APAC market share trend Vs Honda Motor Co. Ltd. (2007-2011) in (%)
  • Figure 8.14: ROW market share trend Vs Honda Motor Co. Ltd. (2007-2011) in (%)
  • Figure 8.15: Honda Motor Co. Ltd. trend in R&D expenses 2007-2011 in US $B
  • Figure 8.16: Honda Motor Co. Ltd. trend in R&D expenses percentage of total sales (%)
  • Figure 8.17: Comparison of Honda Motor Co. Ltd R&D expenditure vs top three & top five players average 2011 (%)
  • Figure 8.18: Honda Motor Co. Ltd. productivity 2007-2011 in (US $M)
  • Figure 8.19: Honda Motor Co. Ltd. fixed asset value 2007-2011 in (US $M)
  • Figure 8.20: Strategic execution

CHAPTER 9. Company Profile of Yamaha Motor Co. Ltd.

  • Figure 9.1: Yamaha Motor Co. Ltd. revenue by business structure 2011
  • Figure 9.2: Lucintel triad -Yamaha Motor Co. Ltd.
  • Figure 9.3: Financial benchmarking of Yamaha Motor Co. Ltd. against top three and top five industry players' average
  • Figure 9.4: Financial benchmarking of Yamaha Motor Co. Ltd. against Top five best
  • Figure 9.5: Global industry revenue trend Vs Yamaha Motor Co. Ltd. (2007-2011) in (US $B)
  • Figure 9.6: Global market share trend for Yamaha Motor Co. Ltd. (2007-2011) in (%)
  • Figure 9.7: North American industry revenue trend Vs Yamaha Motor Co. Ltd. (2007-2011) in (US $B)
  • Figure 9.8: European industry revenue trend Vs Yamaha Motor Co. Ltd. (2007-2011) in (US $B)
  • Figure 9.9: APAC industry revenue trend Vs Yamaha Motor Co. Ltd. (2007-2011) in (US $B)
  • Figure 9.10: ROW industry revenue trend Vs Yamaha Motor Co. Ltd. (2007-2011) in (US $B)
  • Figure 9.11: North American market share trend Vs Yamaha Motor Co. Ltd. (2007-2011) in (%)
  • Figure 9.12: European market share trend Vs (Yamaha Motor Co. Ltd. 2007-2011) in (%)
  • Figure 9.13: APAC market share trend Vs Yamaha Motor Co. Ltd. (2007-2011) in (%)
  • Figure 9.14: ROW market share trend Vs Yamaha Motor Co. Ltd. (2007-2011) in (%)
  • Figure 9.15: Yamaha Motor Co. Ltd. trend in R&D expenses 2007-2011 in US $B
  • Figure 9.16: Yamaha Motor Co. Ltd. trend in R&D expenses percentage of total sales (%)
  • Figure 9.17: Comparison of Yamaha Motor Co. Ltd. R&D expenditure vs top three & top five players average 2011(%)
  • Figure 9.18: Yamaha Motor Co. Ltd. productivity 2007-2011 in (US $M)
  • Figure 9.19: Yamaha Motor Co. Ltd. fixed asset value 2007-2011 in (US $M)
  • Figure 9.20: Strategic execution

List of Tables

16

CHAPTER 3. Market Opportunity

  • Table 3.1: Industry parameters of global motorcycle industry
  • Table 3.2: Relative market attractiveness by region
  • Table 3.3: Regional revenue growth rate
  • Table 3.4: Segment revenue growth rate

CHAPTER 4. Competitive Benchmarking (Financial and Market)

  • Table 4.1: Financial benchmarking of top five global motorcycle manufacturers
  • Table 4.2: Key financial parameters for top five global motorcycle manufacturers
  • Table 4.3: Regional revenue (US $M)
  • Table 4.4: Regional revenue (%)
  • Table 4.5: Competitors based on markets served
  • Table 4.6: Lucintel triad - Top five major players

CHAPTER 5. Company Profile of Bajaj Auto Ltd.

  • Table 5.1: Market served -Avon Products Inc.
  • Table 5.2: Lucintel triad -.Bajaj Auto Ltd.
  • Table 5.3: Financial Benchmarking of Bajaj Auto Ltd. against best and against Top three and Top five industry players' average
  • Table 5.4: Strategic execution - product positioning by segment
  • Table 5.5: Strategic execution - perceived customer value / quality
  • Table 5.6: Strategic execution - promotion / communications
  • Table 5.7: Strategic execution - product distribution by region

CHAPTER 6. Company Profile of Harley Davidson Inc.

  • Table 6.1: Market served -Harley Davidson Inc.
  • Table 6.2: Lucintel triad -Harley Davidson Inc.
  • Table 6.3: Financial benchmarking of Harley Davidson Inc.
  • against best and against Top three and Top five industry players average
  • Table 6.4: Strategic execution - product positioning by segment
  • Table 6.5: Strategic execution - perceived customer value / quality
  • Table 6.6: Strategic execution - promotion / communications
  • Table 6.7: Strategic execution - product distribution by region

CHAPTER 7. Company Profile of Hero MotoCorp Ltd.

  • Table 7.1: Market served - Hero MotoCorp Ltd.
  • Table 7.2: Lucintel triad -Hero MotoCorp Ltd.
  • Table 7.3: Financial benchmarking of Hero MotoCorp Ltd. against best and against Top three and Top five industry players'average
  • Table 7.4: Strategic execution - product positioning by segment
  • Table 7.5: Strategic execution - perceived customer value / quality
  • Table 7.6: Strategic execution - promotion / communications
  • Table 7.7: Strategic execution - product distribution by region

CHAPTER 8. Company Profile of Honda Motor Co. Ltd.

  • Table 8.1: Market served -Honda Motor Co. Ltd.
  • Table 8.2: Lucintel triad - Honda Motor Co. Ltd.
  • Table 8.3: Financial Benchmarking of Honda Motor Co. Ltd. against best and against Top three and top five industry players' average
  • Table 8.4: Strategic execution - product positioning by segment
  • Table 8.5: Strategic execution - perceived customer value / quality
  • Table 8.6: Strategic execution - promotion / communications
  • Table 8.7: Strategic execution - product distribution by region

CHAPTER 9. Company Profile of Yamaha Motor Co. Ltd.

  • Table 9.1: Markets served -Yamaha Motor Co. Ltd.
  • Table 9.2: Lucintel triad -Yamaha Motor Co. Ltd.
  • Table 9.3: Financial Benchmarking of Yamaha Motor Co. Ltd. against best and against Top three and top five industry players' average
  • Table 9.4: Strategic execution - product positioning by segment
  • Table 9.5: Strategic execution - perceived customer value / quality
  • Table 9.6: Strategic execution - promotion / communications
  • Table 9.7: Strategic execution - product distribution by region
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