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市場調査レポート

インドのベビーケア市場展望

India Baby Care Market Outlook 2018

発行 KuicK Research 商品コード 310057
出版日 ページ情報 英文 62 Pages
納期: 即日から翌営業日
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インドのベビーケア市場展望 India Baby Care Market Outlook 2018
出版日: 2014年08月08日 ページ情報: 英文 62 Pages
概要

インドは世界で最も子供の数が多く、世界の0-4歳児人口の20%を抱えています。またインドの出生数は2,700万人と推計され、世界の総出生数の20%を構成しています。近年、インドではベビーケア製品市場が活発化しています。需要側面では、所得の上昇、平均家族数の縮小、働く女性の増加、および知識の豊富な親によって、この傾向が後押しされています。

当レポートでは、インドのベビーケア市場について調査しており、市場概要、製品セグメント別の市場、消費者の購入・支出態度、複数製品の購入ポイント、好ましい市場力学、将来の成長戦略、好みのビジネスモデル、および主要企業事業概要・製品ポートフォリオなどを分析し、お届けいたします。

第1章 インドにおけるベビーケア市場の概要

第2章 インドのベビーケア市場:製品分類別

  • おむつ
  • ヘア&マッサージオイル
  • シャンプー&石鹸
  • ベビーフード
  • ベビーローション
  • タルカムパウダー(ベビーパウダー)
  • 衣料品

第3章 インドにおけるベビーケア市場の力学

  • 好ましい市場パラメーター
  • 検討すべき課題

第4章 インドにおけるベビーケア製品の支出・購入パターン

  • 購入のポイント
  • 支出パターン
  • 購入頻度

第5章 将来の成長戦略

  • オーガニック・ナチュラル製品の発表
  • 大規模セグメント製品の優勢
  • プレミアム製品の受容性の向上
  • ティアII & セミアーバン市場における未開発の可能性

第6章 ベビーケア製品のEリテール

  • 市場概要
  • 主要オンライン小売り業者

第7章 ベビーケア製品のビジネスモデル

  • ベビー専用製品店舗
  • メディカルショップ
  • オンラインストア
  • スーパーマーケット/ハイパーマーケット
  • 訪問販売/直販

第8章 競合情勢:事業概要・製品ポートフォリオ

  • Dabur
  • Johnson & Johnson
  • Procter & Gamble
  • Kimberly-Clark
  • Wipro
  • Himalaya
  • Rustic Art
  • Pigeon
  • Krauter
  • Chicco

図表リスト

目次

Recent years have witnessed a spurt in the market for baby care products in India. On the demand side, rising incomes, smaller average size of families, more women coming out to work, and better informed parents, have all contributed toward this trend. On the supply side, the opening up of the economy and the interest shown by large multinationals in the Indian growth story have ensured that Indian consumers are constantly being introduced to better and advanced products. Competition among suppliers and the emergence of China as a source for cheap alternatives has resulted in competitive pricing of products and the Indian parents are using this advantage to offer the best to their children.

India is home to the largest number of children in the world, significantly larger than the number in China. The country has 20% of the 0-4 years' child population of the world. The number of live births in the country is estimated to be 27 million, which again constitutes 20% of the total number of live births in the world. Although the number of births is expected to gradually go down in the coming years, the relative load of India in the world in terms of child population is not going to lessen significantly for a long time to come. India is therefore emerging as an important world market for baby products.

The rising number of babies contributes to higher demand for baby products; however, this is strongly supported by surging income levels resulting from robust growth. In addition to these factors, rising literacy, working mothers, and aggressive marketing have also contributed to a shift in consumer behavior that allows mothers to use readymade products rather than the traditional indigenous alternatives. Retailers and manufactures are constantly involved in product innovation and development has allowed to widen the market, using new technologies and advanced marketing approaches.

“India Baby Care Market Outlook 2018” report Highlights:

  • Baby Care Market Overview
  • Market by Product Segment
  • Consumer Purchasing & Spending Behavior
  • Point of Purchase for Multiple Products
  • Favorable Market Dynamics
  • Future Growth Strategies
  • Preferred Operating Business Model
  • Key Companies Business Overview & Product Portfolio

Table of Contents

1. India Baby Care Market Overview

2. India Baby Care Market by Product Category

  • 2.1. Diaper
  • 2.2. Hair & Massage Oil
  • 2.3. Shampoo & Soap
  • 2.4. Baby Food
  • 2.5. Baby Lotion
  • 2.6. Talcum Powder
  • 2.7. Apparel

3. India Baby Care Market Dynamics

  • 3.1. Favorable Market Parameters
  • 3.2. Issues to be Considered

4. Spending & Purchasing Patterns for Baby Care Products in India

  • 4.1. Point of Purchase
  • 4.2. Spending Pattern
  • 4.3. Purchase Frequency

5. Future Growth Strategies

  • 5.1. Introducing Organic & Natural Products
  • 5.2. Dominance of Mass Segment Products
  • 5.3. Increasing Acceptability of Premium Range Products
  • 5.4. Untapped Potential in Tier II & Semi Urban Market

6. E-Retailing of Baby Care Products

  • 6.1. Market Overview
  • 6.2. Leading Online Retailers
    • 6.2.1. Nest Childcare Services Pvt. Ltd.
    • 6.2.2. Brainbees Solutions Pvt. Ltd.
    • 6.2.3. Flipkart Internet Pvt. Ltd.
    • 6.2.4. Jasper Infotech Pvt. Ltd.
    • 6.2.5. Amazon Seller Services Pvt. Ltd.

7. Business Model for Baby Care Products

  • 7.1. Exclusive Baby Products Outlets
  • 7.2. Medical Shop
  • 7.3. Online Store
  • 7.4. Supermarket/Hypermarket
  • 7.5. Door to Door Selling/ Direct Sales

8. Competitive Landscape: Business Overview & Product Portfolio

  • 8.1. Dabur
  • 8.2. Johnson & Johnson
  • 8.3. Procter & Gamble
  • 8.4. Kimberly-Clark
  • 8.5. Wipro
  • 8.6. Himalaya
  • 8.7. Rustic Art
  • 8.8. Pigeon
  • 8.9. Krauter
  • 8.10. Chicco

List of Figures

  • Figure 1-1: Baby Care Products Market (US$ Million), 2013-2018
  • Figure 1-2: Baby Care Product Market Opportunity by Region
  • Figure 1-3: Baby Care Market by Product Segment, 2013 & 2018
  • Figure 2-1: Baby Diaper Market (US$ Million), 2013-2018
  • Figure 2-2: Average Spending on Diapers in Metro & Tier-II Cities, 2013 & 2018
  • Figure 2-3: Baby Hair Oil Market (US$ Million), 2013-2018
  • Figure 2-4: Baby Massage Oil Market (US$ Million), 2013-2018
  • Figure 2-5: Baby Shampoo Market (US$ Million), 2013-2018
  • Figure 2-6: Baby Soap Market (US$ Million), 2013-2018
  • Figure 2-7: Baby Shampoo Market (US$ Million), 2013-2018
  • Figure 2-8: Baby Lotion Market (US$ Million), 2012-2018
  • Figure 2-9: Baby Lotion Market (US$ Million), 2013-2018
  • Figure 2-10: Baby Lotion Market (US$ Million), 2013-2018
  • Figure 3-1: Monthly Average Spend on Baby Care Products (US$), 2013 & 2018
  • Figure 3-2: Monthly Average Spend on Baby Care Products by Double Income Single Kid Family (US$), 2013 & 2018
  • Figure 4-1: Point of Purchase of Baby Care Products, 2014
  • Figure 4-2: Point of Purchase of Diapers, 2014
  • Figure 4-3: Point of Purchase of Soap & Talcum Powders, 2014
  • Figure 4-4: Point of Purchase of Baby Food, 2014
  • Figure 4-5: Point of Purchase of Apparels, 2014
  • Figure 4-6: Point of Purchase of Hair & Massage Oil, 2014
  • Figure 4-7: Average Monthly Spend on Baby Care Product, 2014
  • Figure 4-8: Purchase Frequency of Diapers, 2014
  • Figure 4-9: Purchase Frequency of Baby Food, 2014
  • Figure 4-10: Purchase Frequency of Soap & Talcum Powder, 2014
  • Figure 4-11: Purchase Frequency of Hair & Massage Oil, 2014
  • Figure 5-1: Premium Baby Care Products Market Opportunity (US$ Million), 2013-2018
  • Figure 5-2: Baby Care Products Market in Tier II & III Cities (US$ Million), 2013-2018
  • Figure 7-1: Online Market of Baby Care Products (US$ Million), 2013-2018
  • Figure 7-2: Share of Online Market of Baby Care Products (%), 2013-2018
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