According to a recent report on CNN, ' total revenue from U.S. music sales and
licensing plunged' between the years 1999 and 2009. They said that ' at the end
of last year, the music business was worth half of what it was ten years ago
and the decline doesn' t look like it will be slowing anytime soon' .
Many believe that the main reason for this decline is the increased popularity
of digital music. The report quotes the former Head of Yahoo Music as saying
' The CD is still disappearing, and nothing is replacing it in entirety as a
revenue generator. Digital downloads are not even going to replace what the CD
business did for the industry." However, digital licensing revenue has reached
toward $100 billion in 2009, and we expect it to grow even further in the next
couple of years.
Digital distribution and music on the mobile platform have extended past the
confines of the ringtone and has developed on the mobile handset and the
mobile web. Mobile music has become a business in its own right, with players
both on and off the mobile platform. The growing reach of digital distribution
via iTunes onto iPhones/mobile handsets and the mobile web has driven the
reach of mobile music, and given the size of the mobile audience - this
remains a valuable market to invest in content.
As music content is moved from the physical to the digital platform, the
mobile phone and mobile web are ideally placed to digitally distribute and
develop mobile content, and tailor content directly to consumer demand. Our
new report provides you with the essential business information you need at
your disposal and poses a number of significant questions, such as:
- Will the traditionally big players of music be the major players of
digital distribution and mobile music?
- Can large record companies maintain their position in a digitally mobile
- Will the mobile handset continue to compete against stand alone digital
music devices, or will they develop as combined technologies?
Creating revenue from mobile music has also evolved, as the content and the
method of access has become more sophisticated. Early subscription methods of
high payments posed a low user experience which threatened to push all but the
most dedicated niche markets away from the content. Digital distribution and
mobile music has responded to the requirements of consumers in both the music
providers and the mobile web. Charges on the mobile web have decreased and
this has opened up the space for mobile music and increased the incentive for
mobile subscribers to explore this content.
The continuing success of convergence on the mobile handset has driven digital
distribution and music players onto the mobile handset, and the link between
the mobile handset and the mobile web is an important factor in mobile music.
An increasing number of mobile handset vendors develop mobile music market
products with their own mobile music services, further driving handsets that
possess mobile music playing capabilities. As the market becomes increasingly
crowded, competitors will need to establish strong competitive
differentiation, and music services will have to offer the consumer innovative
and unique selling points in order to gain market traction and retain
Players across the industry will need to monitor and analyse mobile music and
competitors in the digital distribution and mobile markets - and this report
will help you.
The digital distribution market is continuously evolving, but mobile music
remains a constant factor. Mobile music is not without its problems and
pitfalls, but the channel remains a valuable asset for competitors in the
mobile market. Recent entries into the market place demonstrate that the
mobile music market remains open and competitive - and you have an opportunity
to succeed within it. This is a market in which hardware and software will
compete and the link between the handset and the mobile web will further drive
the use of mobile music, and be mutually beneficial in the market.
Reading this exclusive management report will tell you the following:
- Who are your main competitors in the digital distribution market and what
are they doing now?
- What strategies in the market can be best utilised to promote the content?
- What is the impact of mobile music in the market and will this continue?
- What impact will mobile subscriber behaviour and demand have on digital
By reading this report you will understand all of the exciting opportunities
that will be available to increase your revenues and brand awareness.
With the iPad/ iPhone, virtually all mobile handsets now featuring MP3
functionality, and the evolution of wireless headphones, the mobile phone is
set to overtake the dedicated MP3 player as the user' s choice for mobile
music, but when?
How is your company going to make the most of this opportunity? Can prices be
kept comparable? Will the added functionality of the mobile handset give it an
advantage or will users maintain 2 separate devices. Can the mobile handset
compete with dedicated P3 players memory capabilities?
Find out the answers to these and many other questions by buying this vital
Why you need to order this report today:
- Brands/Marketers - Learn how to best utilise the market for your
music brand, or how to drive your brand into the mobile music market.
- Mobile Operators - Discover how to drive music content towards the
mobile subscriber and how best to display this content. Learn how mobile music
can benefit mobile operators.
- Mobile handset vendors - Learn how mobile music can influence the subscriber reach of handset vendors and the mutual influence between the handset and mobile music. Learn what strategies are best used in this market.
- Mobile music providers - Discover what opportunities exist in the mobile music market, in the development of the mobile web and mobile handsets available in the market. Learn about market issues specifically related to mobile music and competitors in this market.
Who needs to read this report?
Directors, VP and Senior managers in:
- Digital distribution
- Digital content
- Mobile/Cellular carriers and operators
- Mobile handset manufacturers
- Mobile music providers
- Mobile music brands/marketers
- Mobile web content players
This report shows you how the digital distribution market will develop
worldwide - both technologically and commercially - from 2010 onwards.
You can obtain this report today
Nobody with an interest in the digital distribution and mobile music market
should overlook this new market study. We predict that total revenues will
increase and with expanding markets, technological advances and significant
un-met needs, this sector offers high commercial potential.
Table of Contents
- E.1 Apple and itunes in mobile
- E.2 Download drive: OTA vs. Sideloading
- E.3 The rival in competition: Omnifone' s MusicStation
- 1.1 Digital distribution in context
- Chart 1.1: Percentage of Music Phone Ownership by Country
- 1.2 Data boosts revenues for operators
- Figure 1.1: Mobile entertainment value chain
- Table 1.1: Selected digital distribution download deals and strategies
of Big Four record labels
- 1.3 The next step in digital distribution
- Chart 1.2: Percentage of Mobile Subscribers Sideloading Music
- Chart 1.3: Percentage of Mobile Subscribers Downloading Music OTA
- 1.3.1 Digital options: OTA vs. sideloading
- 1.3.2 Apple and itunes - the digital marketplace
- 1.3.3 Rivalling itunes? Verizon' s V-Cast service
- 1.3.4 Digital Music Downloading (DMD) and TTP
- Table 1.2: Comparison of Online Music Download Services
- 1.3.5 OTA - the industry standard?
- 1.4 Industry issues to consider
- 1.5 Aims and objectives
- 1.6 Research methodology
- 2.1 The iPod - Apple' s success story
- 2.1.1 Apple' s (UI) - user interface
- 2.2 iTunes is key to iPod' s success
- Chart 2.1 Apple iTunes sales
- Table 2.1 Average download speeds of 3Mb file
- 2.2.1 iTunes antitrust probe
- 2.2.2 Apple and DRM
- 2.3 Motorola - ROKR venture
- 2.3.1 ROKR fails to please
- 2.3.2 The ROKR - a lesson for the future?
- 2.4 The iPhone
- 2.4.1 The ‘i-buzz' : next generation
- Table 2.2 iPod and iPhone price comparisons
- 2.4.2 Will the iPhone succeed long-term?
- 2.4.3 The iPad: ‘the new tablet'
- Chart 2.2 Mobile and Music Phone sales
- 2.4.4 Will more international operators carry the iPhone?
- 126.96.36.199 Will the operators be willing to cede control?
- 2.5 Accessing iTunes remotely
- 3.1 Microsoft in wireless
- 3.1.1 Can Microsoft dominate the wireless market?
- 3.2 Microsoft in mobile handsets
- Chart 3.1: Microsoft Mobile and Embedded Devices Growth -2012
- Chart 3.2: Microsoft Mobile and Embedded Devices Revenue
- Chart 3.3: Microsoft Mobile and Embedded Device Revenue
- Chart 3.4: Mobile Operating Systems Market Share
- 3.2.1 DRM and PlayReady
- 3.2.2 Alcatel-Lucent' s and Microsoft' s MP3 patent
- 3.3 The Zune
- Figure 3.1: The Zune and the iPod
- 3.3.2 Can Zune compete with the iPod?
- Chart 3.5: Choice of MP3 player likely to purchase
- Chart 3.6: MP3 purchase: First buy or upgrade?
- Chart 3.7: Percentage of Zune potential buyers upgrading
- Chart 3.8: Percentage of potential iPod buyers upgrading
- 3.3.1 Microsoft/Universal content agreement
- 3.3.2 Zune - the future
- 3.3.3 A Zune phone?
- 3.4 Marketplace - Microsoft' s answer to iTunes
- 3.4.1 Microsoft and DRM
- 3.4.2 Can Microsoft dominate the mobile market?
- 4.1 Nokia - the global handset market leader
- 4.1.1 Nokia' s management structure
- Figure 4.1: Nokia' s Organisational Structure
- 4.1.2 Nokia' s Multimedia Division
- 4.1.3 Nokia Siemens
- 4.2 Nokia in mobile music
- Chart 4.1: Nokia Mobile Phone Sales Forecast -2012
- 4.2.1 Nokia puts its weight into mobile music
- 4.2.2 Loudeye - Nokia' s route into mobile music downloads
- 4.2.3 Nokia acquires Loudeye
- 4.2.4 Nokia' s online music store
- Figure 4.2: David Bowie launches Nokia Music
- 4.2.5 Can Nokia Music compete with iTunes?
- 4.3 Nokia' s music strategy
- Chart 4.2: Nokia Music Phone Sales as Proportion of Total Phone Sales
5. Omnifone and MusicStation
- 5.1 Omnifone and Musiwave launch MusicStation
- Table 5.1: Musiwave' s key existing operator customers
- 5.2 Can a mobile-first, ‘operator-centric' solution be successful?
- Table 5.2: Will handset vendors carry MusicStation?
- 5.2.1 UK 3G mobile music download patterns
- Chart 5.2: Percentage of UK 3G Mobile Owners Using Full Track Music
- Chart 5.3: Percentage of UK non-3G Mobile Owners Using Full Track
- Table 5.3: Method for Downloading Full Track Music to Mobile Phones
- 5.3 If handset firms want to control the market, will operators allow this?
- Chart 5.4: Predicted MusicStation Revenue Share
6. Other distribution strategies
- 6.1 Sony Ericsson
- Chart 6.1: Percentage of Key UK Handsets Used for Sideloaded Music
- Chart 6.2: Total UK Owners of Key Music Phones
- 6.1.1 Sony Ericsson becomes a market leader
- 6.2 DoCoMo and Japan
- 6.3 Helio
- 6.4 Motorola
- 6.4.1 Motorola: US mobile music market
- 6.5 Orange
- 6.5.1 Can Orange peel the Apple?
- 6.6 Samsung
- 6.6.1 Will Samsung offer its music store to mobile users?
- 6.7 Vodafone
- 6.7.1 Vodafone OTA downloads
- 6.7.2 Vodafone Radio DJ
- 6.8 3
- 6.9 Napster
- 6.10 AT&T
- 6.11 Virgin
- 6.11.1 DMD and radio broadcasting
- 188.8.131.52 UBC' s DMD trials
- 184.108.40.206 Is DMD the future of downloading?
- 6.11.2 Spotify
- 6.11.3 YouTube: Music
7. Music download trends
- 7.1 How desirable is the music phone?
- Chart 7.1: Does your mobile phone have an MP3 player?
- Chart 7.2: Do you download tracks to your music phone?
- Chart 7.3: Would an MP3 player on your next phone persuade you to select
this model over one without?
- 7.2 Can OTA downloading be profitable?
- Chart 7.4: Would you be prepared to pay more for an OTA download because
of the convenience?
8. Forecasts and conclusions
- 8.1 The future of mobile music downloads
- Chart 8.1: Global Mobile Music Revenue Growth - 2012
- Chart 8.2: Global Mobile Music Download Revenue Share 2011
- Chart 8.3: Percentage of Mobile Download Revenue Share - 2012
- 8.2 Changes in the mobile music business model
- 8.3 Can Apple continue its download dominance?
- 8.4 Changes in the mobile music landscape
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- Amp' d
- AT&T Wireless (formerly Cingular)
- Bell Labs
- Bouygues Telecom
- Carphone Warehouse
- France Telecom
- Hutchison 3G
- LG Electronics
- New World
- Nokia Siemens
- NTT DoCoMo
- Pure Groove
- SK Telecom
- Sony BMG
- Sony Ericsson
- Sony NetServices
- Taiwan Cellular
- Telecom Italia
- Time Warner
- Tower Records
- True Tones
- UBC Media Group
- Universal Music Group
- V Cast
- Virgin Digital
- Virgin Mobile
- Warner Music