表紙:デジタル屋外広告市場:2021年~2026年までの予測
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1013782

デジタル屋外広告市場:2021年~2026年までの予測

Digital Out of Home Advertising Market - Forecasts from 2021 to 2026

出版日: | 発行: Knowledge Sourcing Intelligence | ページ情報: 英文 104 Pages | 納期: 即日から翌営業日

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デジタル屋外広告市場:2021年~2026年までの予測
出版日: 2021年09月28日
発行: Knowledge Sourcing Intelligence
ページ情報: 英文 104 Pages
納期: 即日から翌営業日
  • 全表示
  • 概要
  • 目次
概要

デジタル屋外広告の市場規模は、予測期間に10.35%のCAGRで成長する見通しで、2019年の167億5,000万米ドルから2026年には333億7,200万米ドルに達すると予測されています。デジタル屋外メディア、またはDOOHメディアは、一般の人々がアクセスできる環境に表示されるデジタルメディアを指します。これには、デジタル看板や屋外看板のほか、モールやヘルスケア提供者などの企業で見られる画面のネットワークが含まれます。

DOOHを他のセンサーやソフトウェアと併用することにより、創造性、コンテクスト、関連性を発揮する機会は無限に広がり、静的なディスプレイでは実現できない多くのことが可能となります。これらは同市場の成長を後押しすると予測されています。しかし、地域ごとのコンテンツやサイズなどのデジタル屋外広告に対する規制や、デジタル屋外広告のコストの変動が、同市場の抑制要因となる可能性があります。

当レポートは、世界のデジタル屋外広告市場について調査しており、市場規模や予測、成長および抑制要因、製品・エンドユーザー・地域別の市場分析、競合情勢、主要企業のプロファイルなどの情報を提供しています。

目次

第1章 イントロダクション

  • 市場の定義
  • 市場セグメンテーション

第2章 調査手法

  • 調査データ
  • 前提条件

第3章 エグゼクティブサマリー

  • 調査のハイライト

第4章 市場力学

  • 市場の成長要因
  • 市場の抑制要因
  • ポーターズファイブフォース分析
  • 業界のバリューチェーン分析

第5章 製品別:デジタル屋外広告市場分析

  • デジタルアーバンパネル
  • デジタルビルボード
  • デジタルポスター
  • その他

第6章 エンドユーザー業界別:デジタル屋外広告市場分析

  • 小売り
  • ヘルスケア
  • ホスピタリティ
  • 銀行
  • その他

第7章 地域別:デジタル屋外広告市場分析

  • 北米
    • 米国
    • カナダ
    • メキシコ
  • 南米
    • ブラジル
    • アルゼンチン
    • その他
  • 欧州
    • 英国
    • フランス
    • ドイツ
    • イタリア
    • その他
  • 中東とアフリカ
    • サウジアラビア
    • アラブ首長国連邦
    • その他
  • アジア太平洋
    • 中国
    • 日本
    • 韓国
    • インド
    • タイ
    • インドネシア
    • 台湾
    • その他

第8章 競合環境と分析

  • 主要企業と戦略分析
  • 新興企業と市場の収益性
  • 合併、買収、合意、および協業
  • ベンダーの競合マトリックス

第9章 企業プロファイル

  • Lamar Advertising Company
  • OUTFRONT Media Inc.
  • Primedia Outdoor
  • Broadsign
  • JCDecaux Group
  • Fairway Outdoor Advertising
  • Hurricane Media UK Ltd
  • AllOver Media, LLC
  • Clear Channel Outdoor
  • Ocean Outdoor UK Limited
目次
Product Code: KSI061611334

The Digital Out of Home Advertising market is expected to grow at a compound annual growth rate of 10.35% over the forecast period to reach a market size of US$33.372 billion in 2026, from US$16.750 billion in 2019. The digital out of home advertising market is expected to surge in the coming years, due to the growth of digital advertising by various corporations, institutions, and others, worldwide. Digital-out-of-home advertising has been a major growing method of advertising, worldwide. It has been offering and providing several advantages, like improving and targeting traffic data. Moreover, it has also increased the creative advertising ability, which is essential to attract customers. According to several official surveys conducted in the past few years, there has been a significant surge in the popularity of DooH services in countries and regions such as the United States, Europe, China, and India.

Latest Developments

Major firms and corporations have been making significant developments in the market.

  • In September 2021, UZE Mobily, one of the major players in the market, announced the launch of a novel self-service, end to end and fully automated programmatic advertising platform for both small and large businesses. Under this platform, the advertisers will be allowed to run their mobile DooH home ad campaigns by themselves across the UZE's marketplace of around 200k stationary and mobility displays.
  • In September 2021, Multiply Group, a major subsidiary of International Holdings Company, announced that it had increased and surged its investment in its United States digital media platform with a follow-up investment in Firefly. The company had stated that the novel transaction and investment had been in line with the company's values and strategy to capture a key market share in DooH. Multiply Group, with this novel transaction, had been aiming to bring digital advertisement services to rideshares and taxis in the MENA region.
  • In September 2021, Alfi Inc. announced that it had partnered with Vistar Media, a major programmatic exchange to offer agencies and advertisers programmatic access to Alfi's impactful and imperative inventory. Under this agreement, Alfi would allow its users to purchase DooH campaigns programmatically.

Growth in the retail sector:

The market is expected to surge in the coming years, due to the rising demand for digital out-of-home advertising by retail sectors, worldwide. DooH media and advertising has proven to be a major source of enhancing and increasing awareness, drive and grow more retail store visits, develop brand equity, and enhance overall retailing advertising effectiveness. DooH offers considerable benefits to retailers. With location-based messaging, it allows a consumer to have last moment store turns and purchase decisions at the last moment. Major companies have been making significant developments in the market. For instance, in June 2021, Grocery TV announced that it would be expanding its digital advertising network to around 6,000 retail locations across key DMAs, which also include New York, Chicago, and Los Angeles. Grocery TV, which was launched in 2019, had become one of the biggest DooH advertising networks in grocery retail.

Segmentation:

By Product

  • Digital Urban Panel
  • Digital Billboards
  • Digital Posters
  • Others

By End User Industry

  • Retail
  • Healthcare
  • Hospitality
  • Banking
  • Others

By Geography

  • North America
    • USA
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • UK
    • Germany
    • France
    • Spain
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • UAE
    • Israel
    • Others
  • Asia Pacific
    • Japan
    • China
    • India
    • South Korea
    • Thailand
    • Taiwan
    • Indonesia
    • Others

Table of Contents

1. Introduction

  • 1.1. Market Definition
  • 1.2. Market Segmentation

2. Research Methodology

  • 2.1. Research Data
  • 2.2. Assumptions

3. Executive Summary

  • 3.1. Research Highlights

4. Market Dynamics

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Porters Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. The threat of New Entrants
    • 4.3.4. Threat of Substitutes
    • 4.3.5. Competitive Rivalry in the Industry
  • 4.4. Industry Value Chain Analysis

5. Digital Out of Home Advertising Market Analysis, By Product

  • 5.1. Introduction
  • 5.2. Digital Urban Panel
  • 5.3. Digital Billboards
  • 5.4. Digital Posters
  • 5.5. Others

6. Digital Out of Home Advertising Market Analysis, By End User Industry

  • 6.1. Introduction
  • 6.2. Retail
  • 6.3. Healthcare
  • 6.4. Hospitality
  • 6.5. Banking
  • 6.6. Others

7. Digital Out of Home Advertising Market Analysis, By Geography

  • 7.1. Introduction
  • 7.2. North America
    • 7.2.1. United States
    • 7.2.2. Canada
    • 7.2.3. Mexico
  • 7.3. South America
    • 7.3.1. Brazil
    • 7.3.2. Argentina
    • 7.3.3. Others
  • 7.4. Europe
    • 7.4.1. UK
    • 7.4.2. France
    • 7.4.3. Germany
    • 7.4.4. Spain
    • 7.4.5. Others
  • 7.5. Middle East and Africa
    • 7.5.1. Saudi Arabia
    • 7.5.2. UAE
    • 7.5.3. Israel
    • 7.5.4. Others
  • 7.6. Asia Pacific
    • 7.6.1. Japan
    • 7.6.2. China
    • 7.6.3. India
    • 7.6.4. Thailand
    • 7.6.5. Taiwan
    • 7.6.6. Indonesia
    • 7.6.7. Australia
    • 7.6.8. Others

8. Competitive Environment and Analysis

  • 8.1. Major Players and Strategy Analysis
  • 8.2. Emerging Players and Market Lucrativeness
  • 8.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 8.4. Vendor Competitiveness Matrix

9. Company Profiles

  • 9.1. Lamar Advertising Company
  • 9.2. OUTFRONT Media Inc.
  • 9.3. Primedia Outdoor
  • 9.4. Broadsign
  • 9.5. JCDecaux Group
  • 9.6. Fairway Outdoor Advertising
  • 9.7. Hurricane Media UK Ltd.
  • 9.8. AllOver Media LLC
  • 9.9. Clear Channel Outdoor
  • 9.10. Ocean Outdoor UK Ltd.