アスレジャーの世界市場－市場規模、セグメント、展望、収益予測：タイプ別、流通チャネル別、エンドユーザー別、地域別（2022年～2028年）

世界のアスレジャーの市場規模は、2028年には4,500億米ドルに達する見込みで、予測期間中に8%のCAGRで成長すると予測されています。消費者のフィットネスおよび健康意識の高まり、スポーツ活動に対する若い世代の情熱の高まりは、アスレジャー市場を牽引しています。

当レポートでは、世界のアスレジャー市場について調査分析し、主要な動向、競合情勢、市場分析など、体系的な情報を提供しています。

目次

第1章 エグゼクティブサマリー

• 世界のアスレジャー市場の成長実績と予測のハイライト
• 市場動向、課題、競合のハイライト
• 市場収益シェアのハイライト：セグメント別

第2章 市場概要と成長に影響を与える主要な動向

• 世界のアスレジャー市場の分類法
• 業界のバリューチェーン
• 世界のアスレジャー市場における主要企業のエコシステム
• 政府の規制と開発
• 市場に影響を与える主要な促進要因と課題
• COVID-19が世界のアスレジャー市場に与える影響
• 世界のアスレジャー市場の成長実績（2017年～2021年）：セグメントタイプ別
• 世界のアスレジャー市場の成長実績と予測（2017年～2028年）
• 重要ポイント

第3章 世界－市場セグメンテーション、成長実績、展望、予測：タイプ別

• 市場の定義－セグメンテーション：タイプ別
• 市場収益シェア、成長実績、展望、予測（2017年～2028年）：タイプ別
• 市場セグメンテーションからの重要ポイント：タイプ別

第4章 世界－市場セグメンテーション、成長実績、展望、予測：エンドユーザー別

• 市場の定義－セグメンテーション：エンドユーザー別
• 市場収益シェア、成長実績、展望、予測（2017年～2028年）：エンドユーザー別
• 市場セグメンテーションからの重要ポイント：エンドユーザー別

第5章 世界－市場セグメンテーション、成長実績、展望、予測：流通チャネル別

• 市場の定義－セグメンテーション：流通チャネル別
• 市場収益シェア、成長実績、展望、予測（2017年～2028年）：流通チャネル別
• 市場セグメンテーションからの重要なポイント：流通チャネル別

第6章 業界/競合分析－競合情勢

• 企業（競合企業）のタイプと競合企業のシェア
• 世界のアスレジャー競合企業のポーターのファイブフォース分析
• 市場の成長に影響を与える世界アスレジャーセクターの主な開発
• 世界のアスレジャー市場における主要な競合企業の比較（2021年）
• 世界のアスレジャー市場における主要な競合企業の比較（2021年）：タイプ範囲別
• 世界のアスレジャー市場における主要な競合企業の比較（2021年）：エンドユーザー範囲別
• 世界のアスレジャー市場における主要な競合企業の比較（2021年）：流通チャネル範囲別
• 世界のアスレジャー市場における主要な競合企業の比較（2021年）：地域範囲別
• 競合情勢環境からの重要ポイント

第7章 主要な競合企業プロファイル（企業概要、製品オファリング、SWOT分析）

• Adidas AG
• American Eagle Outfitters Inc.
• Nike, Inc.
• Puma Se
• The Gap, Inc.
• ALALA
• Esprit Retail B.V. & Co. KG
• Carbon38 Inc.
• Under Armour, Inc.
• Columbia Sportswear Company
• Lululemon Athletica Inc.

第8章 地域分析と主要地域市場の成長実績、展望、予測

• マクロ経済要因の主要地域比較
• 世界市場の収益シェア、成長実績、地域予測（2017年～2028年）：地域別
• 主要地域の市場分析、成長実績、展望と予測（2017年～2028年）
• 北米－アスレジャー市場分析
• 欧州－アスレジャー市場分析
• アジア太平洋－アスレジャー市場分析
• ラテンアメリカ、中東、アフリカ－アスレジャー市場分析

第9章 業界専門家の意見/展望

• 市場の現状と将来の展望に関する業界専門家と経営幹部の注目すべき声明/引用

第10章 アナリストの推奨

• 特定された主要な機会と機会から得られる可能性のある戦略に関するアナリストの推奨事項

第11章 付録

• 調査手法－市場規模の推定、予測、および健全性チェックのアプローチ
• サンプルディスカッションガイド

免責事項

Market Overview:

Athleisure also categorized as hybrid clothing, refers to manufactured apparel that is frequently worn for athletic activities as well as in other contexts including the job, school, or other informal or social gatherings. According to Ken Research Analysis, the Global Athleisure Market is expected to record a positive CAGR of ~8% during the forecast period (2022-2028) and is expected to reach approximately US$ 450 billion by 2028.

An important factor influencing the market demand is an increase in consumer fitness and health consciousness, which is fueling the desire for stylish and comfortable clothing and is expected to drive the growth of the Athleisure Market. Athletic wear clothes are highly used by men, women, and children related to sports and games.

Increased interest in health and fitness as well as the rising passion of the young generation towards sports activities are driving the athleisure market.

People all across the globe participate in fitness activities including different sports and outdoor exercises. The International Health, Racquet & Sportsclub Association (IHRSA) reported in its 2020 Health Club Consumer Report that between 2010 and 2019, Americans visited 6.7 billion health clubs, up to 45% from 4.6 billion. Yoga is also becoming increasingly popular as a means of improving both physical and mental health. As a result, active engagement in fitness activities increases demand for athleisure products as they meet consumers' needs for comfort and style.

Threats from counterfeit goods and the high cost of athleisure products limit the market growth.

The athleisure market is experiencing hurdles due to the presence of counterfeit products in the market that is sold at a similar or even lower price and also resemble similar in appearance, texture, and even brand logo. It becomes difficult for consumers to differentiate between original and counterfeit products and thus hampers the sales of the original product sellers. However, the resemblance in appearance does not suffice for the quality equivalent of the original athleisure products in turn giving the wrong impression and limiting the growth potential. In some situations, the use of counterfeit products has caused several skin-related infections.

The COVID-19 pandemic forced the closure of manufacturing facilities and halted the distribution and production sides of the Athleisure Market. Due to the imposed lockdown, the logistics and transportation sector also stalled market growth. Access to athleisure products has been restricted by the closure of supermarkets, hypermarkets, specialty shops, and other distribution facilities.

The relaxation of lockdown limitations caused the transportation and trade industry to rebound in the second half of 2020, which fueled the growth of the athleisure market. Additionally, the COVID-19 pandemic's rise in e-popularity commerce had a favorable effect on the market.

Scope of the Report

The Athleisure Market is segmented by type, end-user, and distribution channel. In addition, the report also covers market size and forecasts for the four major regions' Athleisure Market. The revenue used to size and forecast the market for each segment is US$ billion.

By Type

Clothing

Footwear

Others

By End User

Men

Women

Children

By Distribution Channel

Hypermarket/Supermarket

Specialty Stores

Online Sales Channel

Others

By Geography

North America (USA, Canada, Mexico)

Europe (Germany, UK, France, Spain, Italy)

Asia-Pacific (China, Japan, South Korea, India, Indonesia, Australia)

LAMEA (Latin America, Middle East, Africa)

Key Players

Adidas AG

American Eagle Outfitters Inc.

Nike, Inc.

Puma SE

The Gap, Inc.

ALALA

Esprit Retail B.V. & Co. KG

Carbon38 Inc.

Under Armour, Inc.

Columbia Sportswear Company

Lululemon Athletica Inc.

Key Trends by Market Segment

By Type: The clothing type segment held the largest market share in the Global Athleisure Market in 2021.

Athletic-casual attire is increasingly accepted in a variety of social contexts. Many of the clothes that are now deemed appropriate for the workplace are made from sports-inspired materials like spandex, lycra, and other synthetic fibers.

Additionally, athleisure is now more widely recognized in the workplace. Many workers believe that wearing casual t-shirts and athletic sneakers to work is acceptable. One of the main elements boosting the demand for the clothing segment in the worldwide market is the comfort of athleisure wear.

By End User: The women end user segment held the largest share of the Global Athleisure Market in 2021.

Sports and fitness participation among women is anticipated to propel market growth. It is also anticipated that a rising number of women joining sports groups to stimulate the Athleisure Market expansion. Apart from that, customers are significantly influenced by celebrity endorsements, marketing, and events put on by well-known people which is in turn positively impacting the market growth.

The Sasakawa Sports Foundation (SSF) estimates that 72.4% of all Japanese people participate in sports at least once a year. Furthermore, nearly 70% of all women in the nation participate in sports at least once a year. This element is increasing the nation's demand for athleisure and sportswear.

By Distribution Channel: The online sales distribution channel segment held the largest share of the Global Athleisure Market in 2021.

With a dominant market share, the online distribution channel is likely to grow rapidly throughout the forecast period. The market's growth can be attributed to consumers buying more apparel through online distribution channels. Furthermore, the demand for athleisure is being fueled by the expansion of online e-commerce platforms. Additionally, the use of internet distribution platforms has expanded as a result of the COVID-19 pandemic.

By Geography: Asia Pacific accounted for the largest market share in 2021 within the total Global Athleisure Market.

During the projection period, it is predicted that the rising middle class is expected to increase health consciousness and the burgeoning sporting cultures of nations like China, India, Australia, and Japan will drive athleisure product demand. For instance, the Tokyo Olympics 2020 and Paralympic Games, which had a significant impact on the growth of the athleisure market by ensuring the wide availability of products to suit varying requirements and levels of professional use, contributed significantly to the increase in Japanese enthusiasm for sports between 2019 and 2020.

Competitive Landscape

The Global Athleisure Market is highly competitive with ~400 players which include globally diversified players, regional players as well as a large number of country-niche players.

Country niche players and regional players constitute ~60% and ~30% respectively, in terms of the number of players. Some of the major players in the market include Adidas AG, American Eagle Outfitters Inc., Nike, Inc., Puma Se, The Gap, Inc., ALALA, Esprit Retail B.V. & Co. KG, Carbon38 Inc., Under Armour, Inc., Columbia Sportswear Company, Lululemon Athletica Inc., and others.

Recent Developments Related to Major and Emerging Companies

In March 2022, Puma invented Nitro Foam, a lighter-weight, responsive foam created by using nitrogen. It also created a brand-new rubber outsole technology. The company launched five new models which include eternity, deviate, deviate elite, liberate, and velocity.

In October 2022, footwear retail chain, Metro Brands saw its share price rise by 20% after signing a share purchase agreement to buy Cravatex Brands. The purchase was carried out to increase its footprint in the sports and athleisure market in India. Metro Brands will obtain Proline's exclusive rights through this acquisition, as well as FILA's sales and distribution rights in India across all formats, including Airport Stores, Distribution, Online Marketplaces, Exclusive Brand Stores, Multi Brand Stores, and Webstores.

In March 2021, Kohl's introduced FLX, a private label athleisure range to increase sales of athletic and casual clothing from 20% to 30% of its overall company. FLX is size-inclusive and environmentally conscious, and it can be found in more than 300 Kohl's stores and online at Kohls.com.

Conclusion

The Global Athleisure Market is forecasted to continue a gradual growth that is witnessed during the forecast period. Key trends driving market expansion include an increase in consumer fitness and health consciousness, which is fueling the desire for stylish yet comfortable clothing. The market is highly competitive with ~400 participants concentrating on expansion strategies through product innovations as well as acquisitions and mergers.

Note: This is an upcoming/planned report, so the figures quoted here for a market size estimate, forecast, growth, segment share, and competitive landscape are based on initial findings and might vary slightly in the actual report. Also, any required customizations can be covered to the best feasible extent for pre-booking clients, and the report delivered within a maximum of two working weeks.

Key Topics Covered in the Report

Snapshot of the Global Athleisure Market

Industry Value Chain and Ecosystem Analysis

Market size and Segmentation of the Global Athleisure Market

Historic Growth of the Overall Global Athleisure Market and Segments

Competition Scenario of the Market and Key Developments of Competitors

Porter's 5 Forces Analysis of the Global Athleisure Market

Overview, Product Offerings, and SWOT Analysis of Key Competitors

COVID-19 Impact on the Overall Global Athleisure Market

Future Market Forecast and Growth Rates of the Total Global Athleisure Market and by Segments

Market Size of Type / End User Segments with Historical CAGR and Future Forecasts

Analysis of the Athleisure Market in Major Regions

Major Production / Consumption Hubs in the Major Regions

Major Country-wise Historic and Future Market Growth Rates of the Total Market and Segments

Overview of Notable Emerging Competitor Companies within Each Major Country

Major Players Mentioned in the report

Adidas AG

American Eagle Outfitters Inc.

Nike, Inc.

Puma SE

The Gap, Inc.

ALALA

Esprit Retail B.V. & Co. KG

Carbon38 Inc.

Under Armour, Inc.

Columbia Sportswear Company

Lululemon Athletica Inc.

Notable Emerging Companies Mentioned in the Report

Arcus Apparel Group

Bali Swim

Cainie Corporation

Jin Jiang Well Rise Garment

Ro & Ritzy

Key Target Audience - Organizations and Entities Who Can Benefit by Subscribing This Report

Apparel Manufacturers

Rubber Suppliers

Footwear Manufacturer

Athletic Accessories Manufacturers

Nylon Suppliers

Vegan Goods Manufacturers

Sportswear Manufacturers

Fabric Manufacturers

Clothing Designer Agencies

Company Research and Development Institutes

Market Research & Consulting Firms

Banking and Financial Service Providers

Government & Environment Regulatory Authorities

Material Suppliers

Start-ups in Apparel Sector

Quality Test & Inspection Companies

Marketing Agencies

Supermarkets & Hypermarkets

Online Retail Platforms

Time Period Captured in the Report

Historical Period: 2017-2021

Forecast Period: 2022E-2028F

Frequently Asked Questions

What is the Study Period of this Market Report?

The Global Athleisure Market is covered from 2017-2028 in this report, which includes a forecast for the period 2022E-2028F.

What is the Future Growth Rate of the Global Athleisure Market?

The Global Athleisure Market is expected to witness a CAGR of about ~8% over the next six years.

What are the Key Factors Driving the Global Athleisure Market?

An increase in consumer fitness and health consciousness is fueling the desire for stylish yet comfortable clothing which is expected to be a key driver of this market.

Which is the Largest Type Segment within the Global Athleisure Market?

The clothing type segment held the largest share of the Global Athleisure Market in 2021.

Who are the Key Players in Global Athleisure Market?

Adidas AG, American Eagle Outfitters Inc., Nike, Inc., Puma SE, Gap Inc., ALALA, American Eagle Outfitters Inc., Carbon38 Inc., Under Armour, Inc., Columbia Sportswear Company, Lululemon Athletica Inc., among others are the major companies operating in Global Athleisure Market.

Table Of Contents

Scope:

1. Executive Summary

• 1.1 Highlights of Global Athleisure Market Historic Growth & Forecast
• 1.2 Highlights of Market Trends, Challenges, and Competition
• 1.3 Highlights of Market Revenue Share by Segments

2. Market Overview and Key Trends Impacting Growth

• 2.1 Global Athleisure Market Taxonomy
• 2.2 Industry Value Chain
• 2.3 The Ecosystem of Major Entities in the Global Athleisure Market
• 2.4 Government Regulations & Developments
• 2.5 Key Growth Drivers & Challenges Impacting the Market
• 2.6 COVID-19 Impact on Global Athleisure Market
• 2.7 Total Global Athleisure Market Historic Growth by Segment Type, 2017-2021

2.7.1 By Type

2.7.2 By End User

2.7.3 By Distribution Channel

2.7.4 By Regions

• 2.8 Total Global Athleisure Market Historic Growth and Forecast, 2017-2028
• 2.9 Key Takeaways

3. Global - Market Segmentation by Type, Historic Growth, Outlook & Forecasts

• 3.1 Market Definition - Segmentation by Type
• 3.2 Market Revenue Share, Historic Growth, Outlook, and Forecasts by Type, 2017-2028

3.2.1 Clothing

3.2.2 Footwear

3.2.3 Others

• 3.3 Key Takeaways from Market Segmentation by Type

4. Global - Market Segmentation by End-User, Historic Growth, Outlook & Forecasts

• 4.1 Market Definition - Segmentation by End-User
• 4.2 Market Revenue Share, Historic Growth, Outlook, and Forecasts by End-User, 2017-2028

4.2.1 Men

4.2.2 Women

4.2.3 Children

• 4.3 Key Takeaways from Market Segmentation by End-User

5. Global - Market Segmentation by Distribution Channel, Historic Growth, Outlook & Forecasts

• 5.1 Market Definition - Segmentation by Distribution Channel
• 5.2 Market Revenue Share, Historic Growth, Outlook, and Forecasts by Distribution Channel, 2017-2028

5.2.1 Hypermarket/Supermarket

5.2.2 Specialty Stores

5.2.3 Online Sales Channel

5.2.4 Others

• 5.3 Key Takeaways from Market Segmentation by Distribution Channel

6. Industry / Competition Analysis - Competitive Landscape

• 6.1 Types of Players (Competitors) & Share of Competitors
• 6.2 Porter's 5 Forces Analysis of Global Athleisure Competitors
• 6.3 Key Developments in the Global Athleisure Sector Impacting Market Growth
• 6.4 Comparison of Leading Competitors within the Global Athleisure Market, 2021
• 6.5 Comparison of Leading Competitors within the Global Athleisure Market by Coverage of Type, 2021
• 6.6 Comparison of Leading Competitors within the Global Athleisure Market by Coverage of End User, 2021
• 6.7 Comparison of Leading Competitors within the Global Athleisure Market by Coverage of Distribution Channel, 2021
• 6.8 Comparison of Leading Competitors within the Global Athleisure Market by Coverage of Regions, 2021
• 6.9 Key Takeaways from Competitive Landscape

7. Key Competitor Profiles (Company Overview, Product Offerings, SWOT Analysis)

• 7.1 Adidas AG
• 7.2 American Eagle Outfitters Inc.
• 7.3 Nike, Inc.
• 7.4 Puma Se
• 7.5 The Gap, Inc.
• 7.6 ALALA
• 7.7 Esprit Retail B.V. & Co. KG
• 7.8 Carbon38 Inc.
• 7.9 Under Armour, Inc.
• 7.10 Columbia Sportswear Company
• 7.11 Lululemon Athletica Inc.

8. Geographic Analysis & Major Regions Market Historic Growth, Outlook, and Forecasts

• 8.1 Major Region Comparison of Macroeconomic Factors
• 8.2 Total Global- Market Revenue Share, Historic Growth, Outlook and Forecasts by Geography, 2017-2028
• 8.3 Major Region Market Analysis, Historic Growth, Outlook & Forecasts, 2017-2028
• 8.4 North America - Athleisure Market Analysis

8.4.1 Major Production and Consumption Hubs in North America

8.4.2 Notable Emerging Athleisure Companies in North America

8.4.3 Market Revenue Share, Historic Growth, Outlook, and Forecasts by Type, 2017-2028

8.4.4 Market Revenue Share, Historic Growth, Outlook, and Forecasts by End User, 2017-2028

8.4.5 Market Revenue Share, Historic Growth, Outlook, and Forecasts by Distribution Channel, 2017-2028

8.4.6 Market Revenue Share, Historic Growth, Outlook, and Forecasts by Major Countries, 2017-2028

8.4.6.1 USA

8.4.6.2 Canada

8.4.6.3 Mexico

• 8.5 Europe- Athleisure Market Analysis

8.5.1 Major Production and Consumption Hubs in Europe

8.5.2 Notable Emerging Athleisure Companies in Europe

8.5.3 Market Revenue Share, Historic Growth, Outlook, and Forecasts by Type, 2017-2028

8.5.4 Market Revenue Share, Historic Growth, Outlook, and Forecasts by End User, 2017-2028

8.5.5 Market Revenue Share, Historic Growth, Outlook, and Forecasts by Distribution Channel, 2017-2028

8.5.6 Market Revenue Share, Historic Growth, Outlook, and Forecasts by Country, 2017-2028

8.5.6.1 Germany

8.5.6.2 UK

8.5.6.3 France

8.5.6.4 Spain

8.5.6.5 Italy

8.5.6.6 Rest of Europe

• 8.6 Asia-Pacific- Athleisure Market Analysis

8.6.1 Major Production and Consumption Hubs in Italy

8.6.2 Notable Emerging Athleisure Companies in Asia-Pacific

8.6.3 Market Revenue Share, Historic Growth, Outlook, and Forecasts by Type, 2017-2028

8.6.4 Market Revenue Share, Historic Growth, Outlook, and Forecasts by End User, 2017-2028

8.6.5 Market Revenue Share, Historic Growth, Outlook, and Forecasts by Distribution Channel, 2017-2028

8.6.6 Market Revenue Share, Historic Growth, Outlook, and Forecasts by Major Countries, 2017-2028

8.6.6.1 China

8.6.6.2 Japan

8.6.6.3 South Korea

8.6.6.4 India

8.6.6.5 Indonesia

8.6.6.6 Australia

8.6.6.7 Rest of Asia Pacific

• 8.7 LAMEA - Athleisure Market Analysis

8.7.1 Major Production and Consumption Hubs in LAMEA

8.7.2 Notable Emerging Athleisure Companies in LAMEA

8.7.3 Market Revenue Share, Historic Growth, Outlook, and Forecasts by Type, 2017-2028

8.7.4 Market Revenue Share, Historic Growth, Outlook, and Forecasts by End User, 2017-2028

8.7.5 Market Revenue Share, Historic Growth, Outlook, and Forecasts by Distribution Channel, 2017-2028

8.7.6 Market Revenue Share, Historic Growth, Outlook, and Forecasts by Major Sub-Regions, 2017-2028

8.7.6.1 Latin America

8.7.6.2 Middle East

8.7.6.3 Africa

9. Industry Expert's Opinions/Perspectives

• 9.1 Notable Statements/Quotes from Industry Experts and C-Level Executives on Current Status and Future Outlook of the Market

10. Analyst Recommendation

• 10.1 Analyst Recommendations on Identified Major Opportunities and Potential Strategies to Gain from Opportunities

11. Appendix

• 11.1 Research Methodology - Market Size Estimation, Forecast, and Sanity Check Approach
• 11.2 Sample Discussion Guide

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