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屋外広告の世界市場:分析・動向・予測 (2020~2024年)

Global Outdoor Advertising Market: Insights, Trends and Forecast (2020-2024)

出版日: | 発行: Koncept Analytics | ページ情報: 英文 89 Pages | 納期: 即納可能 即納可能とは

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屋外広告の世界市場:分析・動向・予測 (2020~2024年)
出版日: 2020年03月23日
発行: Koncept Analytics
ページ情報: 英文 89 Pages
納期: 即納可能 即納可能とは
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界の屋外広告の市場規模は今後、5.1%のCAGRで成長し続け、2024年には541億3000万米ドルに達する、と予測されています。市場成長の主な要因として、人口増加や経済成長立の上昇、消費者の信頼度の向上などが挙げられています。昨今の市場で特に注目すべき事項には、DOOH (Digital Out-of-Home) 広告市場の急成長や、ストリート・ファーニチャー (ベンチ・電柱など) 活用型の屋外広告市場の拡大、市場の再編、革新的な屋外広告ツールの登場、ビーコンテクノロジーへの関心増大などが挙げられます。地域別では、米国市場が著しい成長の動きを見せています。

当レポートでは、世界の屋外広告の市場について分析し、全体的な市場規模の動向見通し (過去・今後5年間分) や、分野別および地域別・国別の詳細動向、主な市場促進・抑制要因、企業間の競争状態・業績比較、主要企業のプロファイルなどを調査しております。

第1章 市場の概要

  • 広告
  • 屋外広告

第2章 世界の広告市場の分析

  • 世界の広告市場の規模 (金額ベース)
  • 世界の広告市場の規模、予測値 (金額ベース)
  • 世界の広告市場の規模:分野別 (金額ベース)
  • 世界の広告市場の規模:分野別、対前年度比 (金額ベース)
  • 世界の広告支出額:国別

第3章 世界の屋外広告市場の分析

  • 世界の屋外広告市場の規模 (金額ベース)
  • 世界の屋外広告市場の規模、予測値 (金額ベース)
  • 世界の屋外広告市場の規模:分野別 (金額ベース)
  • 世界の屋外広告支出額:国別

第4章 屋外広告市場の分析:地域別

  • 米国
    • 屋外広告市場の規模 (金額ベース)
    • 屋外広告市場の規模、予測値 (金額ベース)
    • 屋外広告市場の規模:分野別 (金額ベース)
  • 英国
  • オーストラリア
  • カナダ

第5章 市場のダイナミクス

  • 市場促進要因
    • 急成長する観光産業
    • プログラム式デジタルディスプレイ広告向け支出の増加
    • 都市人口の増加
    • 経済成長の加速
    • 消費者の信頼の向上
  • 主な傾向と動静
    • 屋外デジタル広告 (DOOH) 市場の競争激化
    • ストリート・ファーニチャー型屋外広告市場の拡大
    • 市場の一体化
    • 革新的な屋外広告ツールの発売
    • ビーコンテクノロジー技術の人気の拡大
  • 課題
    • 発展途上経済における発信型 (アウトバンド) テレマーケティング市場の成長
    • 激しい市場競争
    • 厳格な規制

第6章 競争環境

  • 世界の屋外広告市場
    • 市場シェアの比較:主要企業間
    • 市場収益額の比較:主要企業間
    • 株式時価総額の比較:主要企業間
  • 米国の屋外広告市場
    • 市場シェアの比較:主要企業間
  • 英国の屋外広告市場
    • 市場シェアの比較:主要企業間

第7章 企業プロファイル

  • JCDecaux SA
    • 事業概要
    • 主な財務指標
    • 事業戦略
  • Clear Channel Outdoor Holdings, Inc.
  • Lamar Advertising Company
  • Outfront Media Inc.
  • APG|SGA Group
  • Stroer SE & Co. KGaA
図表

List of Figures

  • Types of Advertising
  • Types of Outdoor Advertising
  • Global Advertising Market Value (2015-2019)
  • Global Advertising Market Value Forecast (2020-2024)
  • Global Advertising Market Value by Segments (2019)
  • Global Advertising Expenditures YoY Change by Segments (2019)
  • Global Advertising Expenditures by Country (2019)
  • Global Outdoor Advertising Market Value (2015-2019)
  • Global Outdoor Advertising Market Value Forecast (2020-2024)
  • Global Outdoor Advertising Market Value by Segments (2019)
  • Global Outdoor Advertising Market Value by Country (2019)
  • The U.S. Outdoor Advertising Market Value (2015-2019)
  • The U.S. Outdoor Advertising Market Value Forecast (2020-2024)
  • The U.S. Outdoor Advertising Market Value by Segments (2019)
  • The U.K. Outdoor Advertising Market Value (2015-2019)
  • The U.K. Outdoor Advertising Market Value Forecast (2020-2024)
  • The U.K. Outdoor Advertising Market Value by Segments (2019)
  • Australia Outdoor Advertising Market Value (2015-2019)
  • Australia Outdoor Advertising Market Value Forecast (2020-2024)
  • Australia Outdoor Advertising Market Value by Segments (2019)
  • Canada Outdoor Advertising Market Value (2015-2019)
  • Canada Outdoor Advertising Market Value Forecast (2020-2024)
  • Global Tourism Industry Value & Volume (2015-2019)
  • The U.S. Programmatic Digital Display Ad Spending (2015-2019)
  • Global Urban Population (2015-2019)
  • Global Gross Domestic Product (GDP) per Capita (2015-2019)
  • Consumer Confidence Index in the U.S. and Europe (2015-2019)
  • Global DOOH Advertising Market Value Share (2019-2024)
  • The U.S. Street Furniture Outdoor Advertising Market Value Forecast (2019-2024)
  • Asia-Pacific Outbound Telemarketing Market Value Forecast (2019-2024)
  • Key Players - Market Share Comparison (2019)
  • Key Players - Market Cap Comparison (2020)
  • Key Players - US Outdoor Advertising Market Share Comparison (2019)
  • Key Players - UK Outdoor Advertising Market Share Comparison (2019)
  • JCDecaux Revenues and Net Income (2015-2019)
  • JCDecaux Revenues by Segments (2019)
  • JCDecaux Revenues by Region (2019)
  • CCO Revenues and Net Income (Loss) (2015-2019)
  • CCO Revenues by Segments (2019)
  • Lamar Advertising Net Revenues and Net Income (2015-2019)
  • Lamar Advertising Net Revenues by Segments (2019)
  • Outfront Media Revenues and Net Income (Loss) (2015-2019)
  • Outfront Media Revenues by Segments (2019)
  • Outfront Media Revenues by Region (2019)
  • APG|SGA Group Revenues and Net Income (2015-2019)
  • APG|SGA Group Revenues by Region (2019)
  • Stroer Revenues and Profit (Loss) (2014-2018)
  • Stroer Revenues by Segments (2018)

List of Tables

  • Global Outdoor Advertising Market Consolidations (2018)
  • Key Players - Revenue Comparison (2019)
  • JCDecaux Segment Description
目次

The global outdoor advertising market value is forecasted to reach US$54.13 billion in 2024, growing at a CAGR of 5.1%, for the period spanning from 2020 to 2024. The factors such as booming tourism industry, growing programmatic digital display Ad spending, increasing urban populace, accelerating economic growth and improving consumer confidence are expected to drive the market. However, growth of the industry would be challenged by outbound telemarketing market growth in developing economies, intensive competition and stringent regulations. A few notable trends include intensifying DOOH advertising market, rising street furniture outdoor advertising market, market consolidation, launch of innovative out-of-home advertisement tools and developing beacon technology fondness.

Outdoor advertising helps the advertiser to reach that audience who do not have access to traditional advertisements such as young generation, corporate guys and middle-class population thus allowing the advertiser to target particular demographics, ages, income, and ethnic groups. The popular outdoor advertising categories are billboards, street furniture, transit and alternative advertising. Presently, billboards are the most demand medium owing to high demand for digital billboards in malls and other tourist infrastructures in various countries.

The fastest growing regional market is the U.S. due to rising digital OOH promotion tools such as a jukebox, spectacular and signage adoption by the corporates, restaurant owners and telecom sector to endorse their products and target the moving populous in different areas.

Scope of the report:

The report provides a comprehensive analysis of the global outdoor advertisement market, segmented on the basis of types i.e. billboards, street furniture and transit.

The major regional markets (US, UK, Australia and Canada) have been analysed.

The market dynamics such as growth drivers, market trends and challenges are analysed in-depth.

The competitive landscape of the market, along with the company profiles of leading players i.e. JCDecaux SA, Clear Channel Outdoor Holdings, Inc., Lamar Advertising Company, Outfront Media Inc., APG|SGA Group and Stroer SE & Co. KGaA. are also presented in detail.

Key Target Audience:

  • Outdoor Advertisement Medium Manufacturers
  • Raw Material Suppliers
  • End Users (Hospitality, E-Commerce, Real Estate, Retail)
  • Consulting Firms
  • Investment Banks
  • Government Bodies & Regulating Authorities

Table of Contents

1. Market Overview

  • 1.1 Advertising
  • 1.2 Outdoor Advertising

2. Global Advertising Market Analysis

  • 2.1 Global Advertising Market Value
  • 2.2 Global Advertising Market Value Forecast
  • 2.3 Global Advertising Market Value by Segments
  • 2.4 Global Advertising Expenditures YoY Change by Segments
  • 2.5 Global Advertising Expenditures by Country

3. Global Outdoor Advertising Market Analysis

  • 3.1 Global Outdoor Advertising Market Value
  • 3.2 Global Outdoor Advertising Market Value Forecast
  • 3.3 Global Outdoor Advertising Market Value by Segments
  • 3.4 Global Outdoor Advertising Market Value by Country

4. Regional Outdoor Advertising Market Analysis

  • 4.1 The U.S.
    • 4.1.1 The U.S. Outdoor Advertising Market Value
    • 4.1.2 The U.S. Outdoor Advertising Market Value Forecast
    • 4.1.3 The U.S. Outdoor Advertising Market Value by Segments
  • 4.2 The U.K.
    • 4.2.1 The U.K. Outdoor Advertising Market Value
    • 4.2.2 The U.K. Outdoor Advertising Market Value Forecast
    • 4.2.3 The U.K. Outdoor Advertising Market Value by Segments
  • 4.3 Australia
    • 4.3.1 Australia Outdoor Advertising Market Value
    • 4.3.2 Australia Outdoor Advertising Market Value Forecast
    • 4.3.3 Australia Outdoor Advertising Market Value by Segments
  • 4.4 Canada
    • 4.4.1 Canada Outdoor Advertising Market Value
    • 4.4.2 Canada Outdoor Advertising Market Value Forecast

5. Market Dynamics

  • 5.1 Growth Drivers
    • 5.1.1 Booming Tourism Industry
    • 5.1.2 Growing Programmatic Digital Display Ad Spending
    • 5.1.3 Increasing Urban Populace
    • 5.1.4 Accelerating Economic Growth
    • 5.1.5 Improving Consumer Confidence
  • 5.2 Key Trends and Developments
    • 5.2.1 Intensifying DOOH Advertising Market
    • 5.2.2 Rising Street Furniture Outdoor Advertising Market
    • 5.2.3 Market Consolidation
    • 5.2.4 Launch of Innovative Out-of-Home Advertisement Tools
    • 5.2.5 Developing Beacon Technology Fondness
  • 5.3 Challenges
    • 5.3.1 Growing Outbound Telemarketing Market in Developing Economies
    • 5.3.2 Intense Competition
    • 5.3.3 Stringent Regulations

6. Competitive Landscape

  • 6.1 Global Outdoor Advertising Market
    • 6.1.1 Key Players - Market Share Comparison
    • 6.1.2 Key Players - Revenue Comparison
    • 6.1.3 Key Players - Market Cap Comparison
  • 6.2 The U.S. Outdoor Advertising Market
    • 6.2.1 Key Players - Market Share Comparison
  • 6.3 The U.K. Outdoor Advertising Market
    • 6.3.1 Key Players - Market Share Comparison

7. Company Profiles

  • 7.1 JCDecaux SA
    • 7.1.1 Business Overview
    • 7.1.2 Financial Overview
    • 7.1.3 Business Strategies
  • 7.2 Clear Channel Outdoor Holdings, Inc.
    • 7.2.1 Business Overview
    • 7.2.2 Financial Overview
    • 7.2.3 Business Strategies
  • 7.3 Lamar Advertising Company
    • 7.3.1 Business Overview
    • 7.3.2 Financial Overview
  • 7.4 Outfront Media Inc.
    • 7.4.1 Business Overview
    • 7.4.2 Financial Overview
    • 7.4.3 Business Strategies
  • 7.5 APG|SGA Group
    • 7.5.1 Business Overview
    • 7.5.2 Financial Overview
    • 7.5.3 Business Strategies
  • 7.6 Stroer SE & Co. KGaA
    • 7.6.1 Business Overview
    • 7.6.2 Financial Overview
    • 7.6.3 Business Strategies
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