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中国のスピリッツ (特に白酒) 市場:産業分析と将来展望

China Spirits Market with Focus on Baijiu: Industry Analysis & Outlook (2019-2023)

発行 Koncept Analytics 商品コード 781948
出版日 ページ情報 英文 71 Pages
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中国のスピリッツ (特に白酒) 市場:産業分析と将来展望 China Spirits Market with Focus on Baijiu: Industry Analysis & Outlook (2019-2023)
出版日: 2019年02月04日 ページ情報: 英文 71 Pages
概要

当レポートでは、中国のスピリッツ、特に白酒 (パイチュウ) の市場について分析し、製品の概要や主な傾向、市場規模の動向見通し (今後5年間分)、セグメント別および地域別の詳細動向、主な市場促進・抑制要因、市場競争環境、主要企業のプロファイルなどについて調査しております。

第1章 市場概要

第2章 中国のスピリッツ市場

  • 市場規模 (金額ベース)
  • 市場規模の予測値 (金額ベース)
  • 市場規模:セグメント別 (金額ベース)
  • 市場規模:流通チャネル別 (金額ベース)
  • スピリッツ消費量
  • スピリッツ消費量の予測値
  • スピリッツ消費量:セグメント別
  • 高級スピリッツ消費量の予測値
  • 高級スピリッツ消費量:セグメント別

第3章 中国の白酒市場

  • 市場規模 (金額ベース)
  • 市場規模の予測値 (金額ベース)
  • 市場規模:セグメント別 (金額ベース)
    • 濃香型 (Strong Flavour Baijiu)
    • 醤香型 (Sauce Flavour Baijiu)
  • 白酒の消費量の予測
  • 高級白酒の消費量の予測
  • 高級白酒の消費量の予測:セグメント別
    • 極上級 (ウルトラプレミアム)
    • 最高級 (スーパープレミアム)

第4章 市場のダイナミクス

  • 成長促進要因
  • 主な傾向と動静
  • 課題

第5章 競争環境

  • スピリッツ市場
    • 主要企業:市場シェアの比較
  • 白酒市場
    • 主要企業:市場シェアの比較
    • 主要企業:市場収益額の比較
    • 主要企業:製品の比較
    • 主要企業:株式時価総額の比較

第6章 企業プロファイル

  • Kweichow Moutai Co. Ltd.
    • 事業概要
    • 主な財務指標
    • 事業戦略
  • Wuliangye Yibin Co. Ltd
  • Jiangsu Yanghe Brewery Joint-Stock Co Ltd
  • Luzhou Laojiao Co. Ltd
目次

Baijiu is a traditional drink of China that closely resembles Vodka in its fragrance. It is made by a distillation process that uses ingredients like sorghum, wheat or rice depending upon the desired taste. The volume of alcohol is mostly greater than 30% and goes up to 60% in some varieties. It is among the top seven spirits in the world among Whiskey, Vodka, Brandy, Tequila, Rum and Gin.

Baijiu is distinct due to its large variety of taste, its unique production process and the historical value it holds. It has 12 types of aromas and around 10,000 varieties of final tastes. In modern days, this liquor consumption has been influenced by various social and cultural changes that have taken place over the years in China.

The Chinese spirits industry growth is expected to be driven by the increasing urban populace, growing influence of western culture, peer influence on youngsters and accelerating disposable income. The market is trending with the growing E-commerce retail sales and rising private baijiu consumption. However, there are some growth hindering factors in the industry such as the growing fruit juice demand and stringent regulations.

Presently, baijiu is the most consumed spirits product type in China attributable to the extraordinary flavour product profile offered by the key players and the rising preference for rice aroma (light taste) drinks by the Chinese female working class population.

"China Spirits Market with Focus on Baijiu: Industry Analysis & Outlook (2019-2023)" by Koncept Analytics provides an extensive research and detailed analysis of the present market along with future outlook. Key players i.e. Kweichow Moutai Co. Ltd., Wuliangye Yibin Co. Ltd, Jiangsu Yanghe Brewery Joint-Stock Co Ltd and Luzhou Laojiao Co. Ltd are being profiled along with their respective financials and growth strategies.

Table of Contents

1. Market Overview

  • 1.1 Introduction
  • 1.2 Classification
  • 1.3 Supply Chain

2. China Spirits Market

  • 2.1 China Spirits Market Value
  • 2.2 China Spirits Market Value Forecast
  • 2.3 China Spirits Market Value by Segments
  • 2.4 China Spirits Market Value by Distribution Channels
  • 2.5 China Spirits Consumption Volume
  • 2.6 China Spirits Consumption Volume Forecast
  • 2.7 China Spirits Consumption Volume by Segments
  • 2.8 China Premium Spirits Consumption Volume Forecast
  • 2.9 China Premium Spirits Consumption Volume by Segments

3. China Baijiu Market

  • 3.1 China Baijiu Market Value
  • 3.2 China Baijiu Market Value Forecast
  • 3.3 China Baijiu Market Value by Segments
    • 3.3.1 China Strong Flavour Baijiu Market Value Forecast
    • 3.3.2 China Sauce Flavour Baijiu Market Value Forecast
  • 3.4 China Baijiu Consumption Volume Forecast
  • 3.5 China Premium Baijiu Consumption Volume Forecast
  • 3.6 China Premium Baijiu Consumption Volume by Segments
    • 3.6.1 China Ultra-Premium Baijiu Consumption Volume Forecast
    • 3.6.2 China Super-Premium Baijiu Consumption Volume Forecast

4. Market Dynamics

  • 4.1 Growth Drivers
    • 4.1.1 Increasing Urban Populace
    • 4.1.2 Growing Influence of Western Culture
    • 4.1.3 Peer Influence on Youngsters
    • 4.1.4 Accelerating Disposable Income
  • 4.2 Key Trends and Developments
    • 4.2.1 Growing E-Commerce Retail Sales
    • 4.2.2 Rising Private Baijiu Consumption
  • 4.3 Challenges
    • 4.3.1 Growing Fruit Juice Demand
    • 4.3.2 Stringent Regulations

5. Competitive Landscape

  • 5.1 China Spirits Market
    • 5.1.1 Key Players - Market Share Comparison
  • 5.2 China Baijiu Market
    • 5.2.1 Key Players - Market Share Comparison
    • 5.2.2 Key Players - Revenue Comparison
    • 5.2.3 Key Players - Product Comparison
    • 5.2.4 Key Players - Market Cap Comparison

6. Company Profiles

  • 6.1 Kweichow Moutai Co. Ltd.
    • 6.1.1 Business Overview
    • 6.1.2 Financial Overview
    • 6.1.3 Business Strategies
  • 6.2 Wuliangye Yibin Co. Ltd
    • 6.2.1 Business Overview
    • 6.2.2 Financial Overview
    • 6.2.3 Business Strategies
  • 6.3 Jiangsu Yanghe Brewery Joint-Stock Co Ltd
    • 6.3.1 Business Overview
    • 6.3.2 Financial Overview
    • 6.3.3 Business Strategies
  • 6.4 Luzhou Laojiao Co. Ltd
    • 6.4.1 Business Overview
    • 6.4.2 Financial Overview
    • 6.4.3 Business Strategies

List of Figures

  • Classification of Chinese Spirits
  • Types of Baijiu Manufacturing Techniques
  • Chinese Spirits Supply Chain
  • China Spirits Market Value (2014-2018)
  • China Spirits Market Value Forecast (2019-2023)
  • China Spirits Market Value by Segments (2018)
  • China Spirits Market Value by Distribution Channels (2018)
  • China Spirits Consumption Volume (2014-2018)
  • China Spirits Consumption Volume Forecast (2019-2023)
  • China Spirits Consumption Volume by Segments (2018)
  • China Premium Spirits Consumption Volume Forecast (2018-2023)
  • China Premium Spirits Consumption Volume by Segments (2018)
  • China Baijiu Market Value (2014-2018)
  • China Baijiu Market Value Forecast (2019-2023)
  • China Baijiu Market Value by Segments (2018)
  • China Strong Flavour Baijiu Market Value Forecast (2018-2023)
  • China Sauce Flavour Baijiu Market Value Forecast (2018-2023)
  • China Baijiu Consumption Volume Forecast (2018-2023)
  • China Premium Baijiu Consumption Volume Forecast (2018-2023)
  • China Premium Baijiu Consumption Volume by Segments (2018)
  • China Ultra-Premium Baijiu Consumption Volume Forecast (2018-2023)
  • China Super-Premium Baijiu Consumption Volume Forecast (2018-2023)
  • China Urban Populace (2014-2018)
  • China GNI per Capita (2014-2018)
  • Chinese E-Commerce Retail Sales (2014-2018)
  • China Baijiu Consumption Share by Purpose (2014-2018)
  • Chinese Fruit Juice Market Value Forecast (2018-2023)
  • Key Players - Market Share Comparison (2018)
  • Key Players - Market Share Comparison (2018)
  • Key Players - Market Cap Comparison (2019)
  • Moutai Revenues by Business Segments (2017)
  • Moutai Revenues and Net Income (2013-2017)
  • Moutai R&D Expenditures (2015-2017)
  • Wuliangye Revenues by Business Segments (2017)
  • Wuliangye Revenues and Net Income (2013-2017)
  • Wuliangye A&P Expenditures (2015-2017)
  • Yanghe Revenues by Business Segments (2017)
  • Yanghe Revenues and Net Income (2013-2017)
  • Yanghe A&P Expenditures (2015-2017)
  • Luzhou Laojiao Revenues by Business Segments (2017)
  • Luzhou Laojiao Revenues and Net Income (2013-2017)
  • Luzhou Laojiao R&D Expenditures (2015-2017)

List of Tables

  • Key Players - Revenue Comparison (2017)
  • Key Players - Product Comparison (2019)
  • Luzhou Laojiao Project Plans
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