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市場調査レポート

世界のハンドバッグ市場

Global Handbags Market Report: 2015 Edition

発行 Koncept Analytics 商品コード 246750
出版日 ページ情報 英文 50 Pages
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世界のハンドバッグ市場 Global Handbags Market Report: 2015 Edition
出版日: 2015年06月25日 ページ情報: 英文 50 Pages
概要

高級品業界において、ハンドバッグとアクセサリーは、急成長を遂げている部門です。ハンドバッグには男性用と女性用がありますが、この部門は圧倒的に女性指向の市場を言えるでしょう。ハンドバッグを含むアクセサリーの世界市場は、今後数年間にわたって大きな成長を続けるでしょう。この成長は、世界的な可処分所得の増加、中流階級の増加、ブランド品に対する嗜好の拡大、裕福な消費者の増加などによってもたらされます。

当レポートでは、女性用アクセサリーおよびハンドバッグ業界に焦点を絞って分析を行っており、同業界の動向、成長因子、業界が直面する課題を調査しています。また、4つの主要ブランド(Coach、Louis Vuitton、Burberry、Michael Kors)の財務状況や成長戦略などの情報を提供しています。

第1章 ハンドバッグ

  • イントロダクション
  • 市場の分類
  • ハンドバッグのバリューチェーン

第2章 ハンドバッグ市場の分析

  • 世界のハンドバッグ市場
    • 市場売上
    • 地域別の内訳
  • 貿易統計
    • 輸入
    • 輸出

第3章 米国のハンドバッグ市場

  • 女性用アクセサリー市場
    • 市場売上
    • 製品分類
  • 女性用ハンドバッグ市場
    • 小売販売量と販売額
    • 流通形態
    • 顧客の年齢層
    • 平均小売価格

第4章 市場力学

  • 成長因子
    • 富裕層の増加
    • 働く女性の増加
    • オンライン販売の増加
    • 世界経済の回復
    • 新興市場の潜在力の拡大
  • 市場動向
    • ソーシャルメディアやファッションショーでの積極的なプレゼンス
    • 中型・小型ハンドバッグおよびクロスボディの需要
    • 各企業のブランド戦略
    • ハンドバッグ保険
  • 課題
    • 偽造品
    • 高級ハンドバッグの規制問題

第5章 競争環境

  • 競合の概要
  • 主要ブランドの比較

第6章 企業プロファイル

  • Coach Inc.
  • LVMH (Moet Hennessy Louis Vuitton)
  • Burberry Group Plc.
  • Michael Kors

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目次

Handbags and accessories are among the fastest growing segments of the overall luxury goods industry. Despite the fact that the handbags market caters to both male as well as female customers, it is predominantly seen as a women-oriented market. However, history reveals the facts that use of handbags or pouches started in very early ages where man used it to carry coins. But because of the large options of functions, patterns, sizes and colors it offers to women, it has made a very important place in the life of woman. Today, fashion industry provides products designed especially for men, to cater the varying needs of this gender too.

The global handbags market is incessantly growing since recession and is further expected to be a highly profitable market for the next couple of years. Moreover, the handbag market encompasses dynamic players and an expanding consumer base, which is expected to flourish due to increasing demand from emerging markets and strong performances by the international luxury brands.

Inclination towards the handbags market worldwide can be observed as a result of aggressive presence on social media and fashion shows, various ways of marketing the product. Other principal trends of the respective market include enhancing demand for small and medium silhouette handbags and cross bodies, brand strengthening efforts by majority of leading companies and insurance of handbags.

The key factors driving growth of the global handbags industry include rising number of high net worth individuals, growing number of youth, increasing working women population, rising internet penetration and improvement in global economic growth. However, the growth of handbag industry is hindered by factors such as the radically shifting customer base and presence of counterfeit products.

The market for handbags is highly competitive with several players operating both at global and regional level. The leading players include Channel, Gucci, Louis Vuitton, Hèrmes, Prada, Burberry and Michael Kors, among others.

The report “Global Handbags Market” analyzes the development of this market, both at global and regional level. The major trends, growth drivers as well as issues being faced by the industry are discussed in detail in this report. The four major players in the industry, Coach, Louis Vuitton, Burberry and Michael Kors, are being profiled along with their key financials and strategies for growth.

Table of Contents

1. Handbags: An Introduction

  • 1.1. Market Segmentation
  • 1.2. Handbags-Value Chain

2. Market Analysis

  • 2.1. Global Handbag Market
  • Market Value
  • Regional Breakdown
  • 2.2. Regional Markets
    • 2.2.1. The US
      • Market Value
      • Market Volume
    • 2.2.2. Europe
      • Market Value
    • 2.2.3. Asia
      • China
      • Hong Kong
      • Japan
      • South-East Asiaa

3. Market Dynamics

  • 3.1. Growth Drivers
    • 3.1.1. Growing Youth Population
    • 3.1.2. Rising Income and Increasing Purchasing Power
    • 3.1.3. Brand Awareness and Income Levels
    • 3.1.4. Rising Internet Penetration
    • 3.1.5. Increasing Working Women Population
    • 3.1.6. Improvement in Global Economic Growth
  • 3.2. Key Trends
    • 3.2.1. Shift from Logo Based to Leather Based
    • 3.2.2. Aggressive Presence on Social Media and Fashion Shows
    • 3.2.3. Demand for Small and Medium Silhouette Handbags
    • 3.2.4. Brand Strengthening Efforts by Companies
    • 3.2.5. Insurance of Handbags
  • 3.3. Challenges
    • 3.3.1. Growing Online Sales and Negative Commentary
    • 3.3.2. Rising Restrictions on Animal Skins
    • 3.3.3. Impact of Economic Environment
    • 3.3.4. Counterfeit Products
    • 3.3.5. Regulatory Issues on Premium Handbags

4. Competitive Landscape

  • Global Market Share
  • North American Market Share
  • Retail Productivity Comparison
  • Wholesale Productivity Comparison

5. Company Profiles

  • 5.1. Coach Inc
    • 5.1.1. Business Overview
    • 5.1.2. Financial Overview
    • 5.1.3. Business Strategies
  • 5.2. LVMH
    • 5.2.1. Business Overview
    • 5.2.2. Financial Overview
    • 5.2.3. Business Strategies
  • 5.3. Burberry Group
    • 5.3.1. Business Overview
    • 5.3.2. Financial Overview
    • 5.3.3. Business Strategies
  • 5.4. Michael Kors
    • 5.4.1. Business Overview
    • 5.4.2. Financial Overview
    • 5.4.3. Business Strategies

List of Charts

  • Handbags Market Segments
  • Value-Chain of Handbags Market
  • Global Premium Handbags and Accessories Market (2011-2017F)
  • Global Premium Handbags and Accessories Market Value by Region (FY2013/FY2018E)
  • Global Premium Handbags and Accessories Market Value by Gender (FY2008-FY2018E)
  • Global Premium Handbags and Accessories Market Share by Region (FY2013/FY2018E)
  • The US Handbag Market by Revenue (2007-2014)
  • The US Handbag Market by Volume (2007-2014)
  • European Handbags Market Value (2013-2018E)
  • Chinese Handbags Market Value (2010-2018E)
  • Hong Kong's Exports of Travel Goods and Handbags (2012-2014)
  • Honk Kong's Handbags Exports by Country (2012-2014)
  • European Market Share in Honk Kong's Handbags Exports (2012- 2014)
  • Japanese Handbag Market Value (2013-2018E)
  • South-East Asian Handbags Market Value (2013-2018E)
  • Global Youth Population Segment (1985-2025)
  • HNWI Wealth Levels and CAGR (2009-2013)
  • HNWI Population Levels and CAGR (2009-2013)
  • Weighted Average Brand Awareness by Income (2014)
  • Rising Global Internet Penetration (2007-2017E)
  • Y/Y Growth Of Handbag Conversations Online (2013-2015)
  • Global Working Women Population (2006-2017E)
  • Global GDP (2005-2013)
  • Comparative Online Sales Growth and Negative Online Commentary (2015)
  • Global Market Share by Brand (2010/2014E)
  • North American Handbag Market Share by Brand (2013/2015)
  • North American Women's Handbag Market Share by Brand (2010-2014E)
  • Number of Retails Doors /Stores in North America (2010-2015E)
  • Brand wise Retail Productivity in North America (2010-2015E)
  • Number of Wholesale Doors/Stores in North America (2010-2015E)
  • Brand wise Wholesale Productivity in North America (2010-2015E)
  • Coach's Net Sales Breakdown by Segment (2014)
  • Coach's Net Sales and Net Income (2010-2014)
  • LVMH's Revenue Breakdown by Segment (2014)
  • LVMH's Net Sales and Net Profit (2011-2014)
  • Burberry's Revenue Breakdown by Segment (2015)
  • Burberry's Revenue Breakdown by Product (2015)
  • Burberry's Net Sales and Net Cash (2012-2015)
  • Kors' Revenue Breakdown by Segment (2015)
  • Kors' Revenue Breakdown by Product (2015)
  • Kors' Net Sales and Net Income (2011-2015)

List of Tables

  • Stock Performance of Leather over Logo (2010-2013)
  • Top 10 Most Expensive Luxury Handbag Brands Globally (2015)
  • Handbags Import Duty in Various Countries (2015)
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