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米国のデニムジーンズ市場

US Denim Jeans Market Report: 2015 Edition

発行 Koncept Analytics 商品コード 226126
出版日 ページ情報 英文 52 Pages
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米国のデニムジーンズ市場 US Denim Jeans Market Report: 2015 Edition
出版日: 2015年05月21日 ページ情報: 英文 52 Pages
概要

米国のアパレル産業は巨大で成熟化しており、また高度に細分化されています。同業界は販売機会の拡大や国際競争力の強化のための新たな方法を見出すべく、その創造性や想像力の境界を広げてきました。世界経済の後退がアパレル産業に深刻な影響を及ぼしましたが、デニム市場は他の部門と比べて相対的に早く成長率を回復しました。米国ではジーンズは様々な年齢・性別・階層に愛用されていますが、今日では特に高級デニム市場の成長が業界の起爆剤となっています。同市場は今後、経済・社会・人口動向の影響を受けて、更に成長していくものと思われます。

当レポートでは、米国のデニムジーンズ市場について分析し、主な市場セグメント別の動向、輸出入形態、近年の業界動向と競合シナリオ、今後の市場の見通しなどをまとめ、概略以下の構成でお届けします。

第1章 市場概要

  • 概要
  • 製造プロセス
  • ジーンズの種類
  • アパレル・サプライチェーン

第2章 市場規模

  • 世界市場
    • アパレル市場の規模(金額)
    • 1人当たり支出額
    • ジーンズ市場の地域別シェア
  • 米国市場
    • 米国のアパレル市場
      • 市場規模(金額ベース)
      • 男性用/女性用アパレル
      • 相手国別の輸入額
    • 米国のジーンズ市場
      • 全体的な市場規模(金額ベース)
      • 女性用ジーンズ市場
        • 市場規模(金額ベース)
        • 市場規模(数量ベース)
        • 価格動向
        • 流通チャネル別シェア
      • 男性用ジーンズ
        • 市場規模(金額ベース)
        • 市場規模(数量ベース)
        • 価格動向

第3章 市場力学

  • 主要動向
    • 消費者のアパレルへの支出額
    • ジーンズ購入時に重要となる要素
    • デニムジーンズの所有傾向
  • 発展因子
    • 米国の経済発展
    • 米国の人口増加
    • 米国国内の家計最終消費支出額
    • eコマース市場の成長
  • 課題
    • アパレル産業の課題
    • 偽造品のリスク
    • ファッション傾向の変化
    • 米国製ジーンズに対する高い輸入関税
  • 重要な動き
    • Levi'sが新しいシェイピング・デニム・コンセプト「Levi's Revel」を発売
    • True Religionのオリジナルコレクション

第4章 競合情勢

  • 競争の概要
  • 市場シェア
  • 売上高成長率の比較

第5章 企業プロファイル

  • VF Corporation
    • 事業概要
    • 主な財務指標
    • 事業戦略
      • 商品開発での主導権の取得
      • ライフスタイル・ブランドの構築
  • Liz Claiborne, Inc.
    • 事業概要
    • 主な財務指標
    • 事業戦略
      • 戦略的な企業買収・投資
      • 多様化の推進
  • True Religion
    • 事業概要
    • 主な財務指標
    • 事業戦略
      • ブランド認知の確立
      • マーケティング・コミュニケーション戦略
  • Levi Strauss & Co.
    • 事業概要
    • 主な財務指標
    • 事業戦略
      • ブランドの影響圏の拡張
      • 中核ビジネスの収益性の拡大

第6章 市場の見通し

  • 市場予測
  • 予測方法
    • 独立・従属変数
    • 相関分析
    • 回帰分析

図表

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目次

Denim has become a ‘wardrobe staple' for the comfort it offers and above all for being one of the best clothing article to be a part of the semi-formal wear category. Fit, comfort and price are the most important factors that influence customers to purchase denim jeans. Given the longer life span of jeans, the denim industry continues to hold an advantageous position over other types of apparel. Jeans can be worn on different kinds of social and even official occasions. Therefore, when compared with other varieties of bottoms denim makes economic sense for consumers to spend money over.

The US apparel industry is large, mature, and highly fragmented. The US market sells apparel produced both in domestic as well as foreign locations. The global economic downturn has had a severe effect over the apparel industry, but the denim market has regained its pace relatively faster as compared to other apparel segments. However, in 2014, denim jeans sales has registered a drastic fall as yoga wear is fast becoming a very popular substitute for denim as new fabrics and designs in the category are focused on comfort, leading to increasing numbers of Americans wearing yoga wear to work and anywhere else they may be going. As a result, US jeans manufacturers are increasingly struggling with declining sales of their denim products. Each of these leading players is being negatively affected by the decline in sales of jeans in the US.

This report analyzes the development of the "US Denim Jeans Market", with focus on its segments including women's and men's denim jeans market. It also studies global and the US apparel market. The major trends, drivers facilitating growth of the US denim jeans market, as well as the issues being faced by the industry are being presented in this report. The denim jeans market in the US is highly consolidated as famous brands like Levi's, Lee and Wrangler holds significant share of the total market. The four major players in the US denim industry, VF Corporation, Levi's Strauss, PVH Corporation and Joe's Jeans Inc., are being profiled in the report highlighting their key financials and strategies for growth.

By combining SPSS Inc.'s data integration and analysis capabilities with our relevant findings, we have predicted the future growth of the industry. We employed various significant variables that have an impact on this industry and created regression models with SPSS Base to determine the future direction of the industry. Before deploying the regression model, the relationship between several independent or predictor variables and the dependent variable was analyzed using standard SPSS output, including charts, tables and tests.

Table of Contents

1. Market Overview

  • 1.1. Overview
  • 1.2. Manufacturing Process
  • 1.3. Types of Jeans
  • 1.4. Apparel Supply Chain

2. Market Size

  • 2.1. Global Apparel Market
    • Market Value
    • Regional Breakdown
  • 2.2. US Apparel Market
    • Market Value
    • Market Segments
    • 2.2.1. The US Jeans Market
      • Overall Market Value
  • Women's Jeans Market
    • Market Value
    • Market Volume
    • Price Trend
    • Distribution Channel Share
  • Men's Jeans Market
    • Market Value
    • Market Volume
    • Price Trend

3. Market Dynamics

  • 3.1. Key Trends
    • 3.1.1. Changing Fashion Preferences: Athleisure Trend
    • 3.1.2. Industry Consolidation
    • 3.1.3. Factors Important to Purchase of Jeans
    • 3.1.4. Improved Denim Technology and Innovation
    • 3.1.5. Creative Marketing
  • 3.2. Growth Drivers
    • 3.2.1. Economic Development in the US
    • 3.2.2. Rising US Population
    • 3.2.3. The US Household Final Consumption Expenditure 2
    • 3.2.4. Growing e-Commerce Market
  • 3.3. Challenges
    • 3.3.1. Ongoing Pricing Pressures
    • 3.3.2. Apparel Industry Challenges
    • 3.3.3. Risk of Forgery
    • 3.3.4. Changing Fashion Trends

4. Competitive Landscape

  • Competitive Overview
  • Market Share

5. Company Profiles

  • 5.1. V.F. Corporation
    • 5.1.1. Business Description
    • 5.1.2. Financial Overview
    • 5.1.3. Business Strategies
      • Direct-to-Consumer Operations
      • Continuous Product Innovation
  • 5.2. Levi Strauss & Co.
    • 5.2.1. Business Overview
    • 5.2.2. Financial Overview
    • 5.2.3. Business Strategies
      • Expand Customer Reach of Brands
      • Leverage Global Scale
  • 5.3. PVH Corporation
    • 5.3.1. Business Overview
    • 5.3.2. Financial Overview
    • 5.3.3. Business Strategies
      • Strategic Acquisitions and Investments
      • Target Distinct Consumer Demographics
  • 5.4. Joe's Jeans Inc.
    • 5.4.1. Business Overview
    • 5.4.2. Financial Overview
    • 5.4.3. Business Strategies
      • Product Development and Promotion
      • Pursue Strategic Acquisitions

6. Market Outlook

  • 6.1. Market Forecast
  • 6.2. Forecast Methodology
    • 6.2.1. Dependent and Independent Variables
    • 6.2.2. Correlation Analysis
    • 6.2.3. Regression Analysis

List of Charts

  • Denim Products Production Process Flow Chart
  • Apparel Supply Chain
  • Global Apparel Market Value (2009-2017E)
  • Global Apparel Market Value by Region (2014E)
  • Apparel Market in the US (2009-2017E)
  • US Apparel Market by Segment (2014E)
  • The US Adult Jeans Market (2008-2014)
  • The US Women's Jeans Market (2008-2014)
  • The US Women Jeans Market Share by Distribution Channel (2014 vs. 2013)
  • The US Men's Jeans Market (2008-2014)
  • Factors Important to Jeans Purchase (2014 vs. 2013)
  • Increasing US GDP Per Capita (2004-2013)
  • Rising US Population (2008-2013)
  • The US Household Final Consumption Expenditure (2008-2013)
  • Internet Users in the US (2008-2014E)
  • Global Denim Jeans Market Share (2014E)
  • US Denim Jeans Market Share (2014E)
  • Share of Total Revenues by Coalition (2014)
  • VF Corp. Revenue & Net Income (2011-2014)
  • Revenue of Jeanswear Coalition (2011-2014)
  • Share of Net Sales by Segment (2014)
  • Net Revenue & Net Income of Levi Strauss & Co. (2011-2014)
  • Share of Net Sales by Segment (2014)
  • Net Sales & Net Income of PVH Corporation (2011-2014)
  • Share of Net Sales by Segment (2014)
  • Net Sales & Net Income of Joe's Jeans Inc. (2011-2014)
  • The US Market for Adult Denim Jeans (2014-2018E)

List of Tables

  • The US Market for Adult Jeans (2013-2014)
  • The US Market for Women's Jeans (2013-2014)
  • Women's Jeans Sales by Price (2013-2014)
  • The US Market for Men's Jeans (2013-2014)
  • VF Corporation Business Segments
  • Dependent & Independent Variables (2008-2014)
  • Correlation Matrix
  • Model Summary - Coefficient of Determination
  • Regression Coefficients Output
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