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市場調査レポート

屋外広告の世界市場:産業分析と将来展望

Global Outdoor Advertising Market: Industry Analysis & Outlook 2018-2022

発行 Koncept Analytics 商品コード 216607
出版日 ページ情報 英文 72 Pages
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屋外広告の世界市場:産業分析と将来展望 Global Outdoor Advertising Market: Industry Analysis & Outlook 2018-2022
出版日: 2018年01月12日 ページ情報: 英文 72 Pages
概要

当レポートでは、世界の屋外広告市場について調査分析し、世界全体および主要国における市場規模の実績値・予測値や、カテゴリー別・メディア別の詳細動向、成長促進・阻害要因、市場機会・課題、競合情勢、主要企業プロファイル、今後の市場動向見通しといった情報を取りまとめてお届けいたします。

第1章 市場概要

  • 広告産業
  • 屋外広告
  • 屋外広告の利点

第2章 広告市場の分析

  • 広告市場の規模:実績値 (金額ベース)
  • 広告市場の規模:予測値 (金額ベース)
  • メディア別の市場シェア (金額ベース)
  • 最大手の広告依頼主上位10社 (金額ベース)
  • 年間市場成長率:メディア別 (金額ベース)

第3章 屋外口腔市場の分析

  • 屋外広告市場の規模:実績値 (金額ベース)
  • 屋外広告市場の規模:予測値 (金額ベース)

第4章 地域別の市場分析

  • 米国
    • 屋外広告の市場規模:実績値・予測値 (金額ベース)
    • セグメント別・メディア別市場シェア
    • デジタル屋外広告の市場規模
  • 英国
  • オーストラリア
  • カナダ

第5章 市場のダイナミクス

  • 成長促進要因
  • 市場の傾向
  • 課題

第6章 競合情勢

  • 主要企業の財務実績比較
  • 米国の屋外広告市場における、企業別の市場シェア
  • 米国以外の屋外広告市場における、企業別の市場シェア

第7章 企業プロファイル

目次

Advertising, in simple terms, is informing about various types of brands and products available in the market. Advertising industry plays an important role in the economy and has become a necessity for the producers, traders and consumers. Advertising can be classified into five key categories including print advertising, broadcast advertising, covert advertising, public service advertising and outdoor advertising.

Outdoor advertising, also known as out of home (OOH) media is a type of advertising done by companies to promote their product to people when they are outside their house. In comparison with other types of advertising, outdoor advertisements are more impactful, reaches people quickly, provides final push before point of purchase, builds company's brand image and helps to target mass audience. Outdoor advertising can be segmented into four broad categories including billboards, street furniture, transit advertising and alternative advertising.

The U.S. is a major contributor to the out of home advertisement market supported by increased installation of new digital bus shelters across New York City and conversion of traditional paper based advertisements into digital screens which resulted in increased profits for the advertisement sites.

The global outdoor advertising market is expected to grow in future with emerging middle class population, rising urban population, increased investments in infrastructure and emergence of digital displays. Key trends of this market includes domination of digital out of home advertising market, integration of mobile devices with OOH and increased preference towards beacons technology. However, there are some factors which can hinder the market growth including impact on tourism industry and stringent regulations.

The report "Global Outdoor Advertising Market: Industry Analysis & Outlook (2018-2022)" by Koncept Analytics provides an extensive research and detailed analysis of the present market along with future outlook. The report discusses the major growth drivers and challenges of the market, covering the U.S., the U.K., Australia and Canada region. The report profiles the key players of the market including JCDecaux, iHeartMedia Inc. (Clear Channel Outdoor Holdings, Inc.), Outfront Media Inc. and Lamar Advertising Company are being profiled.

Table of Contents

1. Market Overview

  • 1.1 Advertising Industry
  • 1.2 Outdoor Advertising
  • 1.3 Advantages of Outdoor Advertising

2. Advertising Market Analysis

  • 2.1 Global Advertising Market by Value
  • 2.2 Global Advertising Market Forecast by Value
  • 2.3 Global Advertising Market Value by Medium
  • 2.4 Global Advertising Expenditure by Country (Top 10)
  • 2.5 Global Advertising Expenditure Year-on-Year Change by Medium

3. Global Outdoor Advertising Market Analysis

  • 3.1 Global Outdoor Advertising Market by Value
  • 3.2 Global Outdoor Advertising Market Forecast by Value

4. Regional Market Analysis

  • 4.1 The U.S.
    • 4.1.1 The U.S. Outdoor Advertising Market by Value
    • 4.1.2 The U.S. Outdoor Advertising Market Forecast by Value
    • 4.1.3 The U.S. Outdoor Advertising Market Value by Segments
  • 4.2 The U.K.
    • 4.2.1 The U.K. Outdoor Advertising Market by Value
    • 4.2.2 The U.K. Outdoor Advertising Market Forecast by Value
    • 4.2.3 The U.K. Outdoor Advertising Market Value by Segment
    • 4.2.4 The U.K. Digital Outdoor Advertising Market by Value
    • 4.2.5 The U.K. Digital Outdoor Advertising Market Forecast by Value
  • 4.3 Australia
    • 4.3.1 Australia Outdoor Advertising Market by Value
    • 4.3.2 Australia Outdoor Advertising Market Forecast by Value
    • 4.3.3 Australia Outdoor Advertising Market by Segment
    • 4.3.4 Australia Advertising Market by Medium
  • 4.4 Canada
    • 4.4.1 Canada Outdoor Advertising Market by Value
    • 4.4.2 Canada Outdoor Advertising Market Forecast by Value

5. Market Dynamics

  • 5.1 Growth Drivers
    • 5.1.1 Emerging Middle Class Population
    • 5.1.2 Rising Urban Population
    • 5.1.3 Increased Investments in Infrastructure
    • 5.1.4 Emergence of Digital Displays
  • 5.2 Key Trends & Developments
    • 5.2.1 Domination of Digital Out of Home(DOOH) Advertising
    • 5.2.2 Increased Preference Towards Beacons Technology
    • 5.2.3 Integration of Mobile Devices with OOH
  • 5.3 Challenges
    • 5.3.1 Impact on Tourism Industry
    • 5.3.2 Stringent Regulations

6. Competitive Landscape

  • 6.1 Global Market
    • 6.1.1 Market Cap Comparison- Key Players
    • 6.1.2 Revenue Comparison - Key Players
    • 6.1.3 Global Outdoor Advertising Market Share by Company
  • 6.2 The U.S. Market
    • 6.2.1 The U.S. Outdoor Advertising Market Share by Company
  • 6.3 The U.K.
    • 6.3.1 The U.K. Outdoor Advertising Market Share by Company

7. Company Profiles

  • 7.1 JCDecaux
    • 7.1.1 Business Overview
    • 7.1.2 Financial Overview
    • 7.1.3 Business Strategies
  • 7.2 iHeartMedia Inc. (Clear Channel Outdoor Holdings, Inc.)
    • 7.2.1 Business Overview
    • 7.2.2 Financial Overview
    • 7.2.3 Business Strategies
  • 7.3 Outfront Media Inc.
    • 7.3.1 Business Overview
    • 7.3.2 Financial Overview
    • 7.3.3 Business Strategies
  • 7.4 Lamar Advertising Company
    • 7.4.1 Business Overview
    • 7.4.2 Financial Overview
    • 7.4.3 Business Strategies

List of Charts

  • Classification of Advertising
  • Outdoor Advertising Segments
  • Global Advertising Market by Value (2013-2017)
  • Global Advertising Market Forecast by Value (2018-2022)
  • Global Advertising Market Value by Medium (2017)
  • Global Advertising Expenditure by Country (2017)
  • Global Advertising Expenditure Year-on-Year Change by Medium (2017)
  • Global Outdoor Advertising Market by Value (2013-2017)
  • Global Outdoor Advertising Market Forecast by Value (2018-2022)
  • The U.S. Outdoor Advertising Market by Value (2013-2017)
  • The U.S. Outdoor Advertising Market Forecast by Value (2018-2022)
  • The U.S. Outdoor Advertising Market Value by Segments (2017)
  • The U.K. Outdoor Advertising Market by Value (2013-2017)
  • The U.K. Outdoor Advertising Market Forecast by Value (2018-2022)
  • The U.K. Outdoor Advertising Market Value by Segment (2017)
  • The U.K. Digital Outdoor Advertising Market by Value (2013-2017)
  • The U.K. Digital Outdoor Advertising Market Forecast by Value (201-2022)
  • Australia Outdoor Advertising Market by Value (2013-2017)
  • Australia Outdoor Advertising Market Forecast by Value (2018-2022)
  • Australia Outdoor Advertising Market by Segment (2016)
  • Australia Advertising Market by Medium (2016)
  • Canada Outdoor Advertising Market by Value (2013-2017)
  • Canada Outdoor Advertising Market Forecast by Value (2018-2022)
  • Global Middle Class Population (2015-2028)
  • Global Urban Population (2012-2016)
  • Market Cap Comparison- Key Players (2016)
  • Global Outdoor Advertising Market Share by Company (2016)
  • The U.S. Outdoor Advertising Market Share by Company (2016)
  • The U.K. Outdoor Advertising Market Share by Company (2016)
  • JCDecaux Revenue Share by Region (2016)
  • JCDecaux Revenue and Net Profit (2012-2016)
  • JCDecaux R&D Expenditure (2014-2016)
  • iHeartMedia, Inc. (CCO) Revenue Share by Segment (2016)
  • iHeartMedia Inc. (CCO) Revenue and Net loss (2012-2016)
  • iHeartMedia Inc. (CCO) Advertising expenses (2014-2016)
  • Outfront Media Inc. Revenue Share by Segments (2016)
  • Outfront Media Inc. Revenue and Net Profit (2012-2016)
  • Lamar Advertising Company Revenue and Net Profit (2012-2016)
  • Revenue Comparison of Key Players (2016)
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