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市場調査レポート

世界の屋外広告市場

Global Outdoor Advertising Market Report: 2016 Edition

発行 Koncept Analytics 商品コード 216607
出版日 ページ情報 英文 58 Pages
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世界の屋外広告市場 Global Outdoor Advertising Market Report: 2016 Edition
出版日: 2016年02月05日 ページ情報: 英文 58 Pages
概要

当レポートでは、世界の屋外広告市場について調査分析し、主要国に焦点を当てて、市場規模、成長促進要因、主要動向、課題、競合情勢などを検証し、主要企業プロファイル、市場の見通しも含めてお届けいたします。

第1章 イントロダクション

第2章 市場分析

  • 世界の広告産業
    • 市場額
    • メディア別
    • 地域別
  • 世界の屋外広告市場
    • 市場額
  • 国別市場
    • 米国の屋外広告市場
      • 市場額
      • メディア別
    • 英国の屋外広告市場
      • 市場額
      • 市場セグメント
      • デジタル屋外広告
      • 主要広告企業
    • オーストラリアの屋外広告市場
      • 市場額
      • デジタル屋外広告
      • メディア別
    • ニュージーランドの屋外広告市場
      • 市場額
      • メディア別
    • 日本の屋外広告市場
      • 市場概要
      • メディア別
    • カナダの屋外広告市場
      • 市場概要
      • 市場額

第3章 市場動向

  • 成長促進要因
    • ホーム広告のデジタル化
    • 都市化の増加
    • 世界経済の発展
  • 課題
    • 規制問題
    • 事業許可証保有者としてのビルボード事業者
  • 市場動向
    • 不況の影響を受けなかったアウトドア産業
    • 低コストの広告媒体
    • 改善された視聴者測定

第4章 競合情勢

  • 世界市場
  • 米国
  • カナダ

第5章 企業プロファイル

  • JC Decaux
  • Lamar Advertising Company
  • Clear Channel Outdoor Holdings, Inc.
  • CBS Corporation

第6章 市場の見通し

  • 市場予測
  • 予測手法

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目次

Outdoor advertising also called as out-of-home advertising, includes any type of advertising that reaches the consumers when they are outside their homes. This form of advertising works all the seven days of the week and twenty-four hours a day. Outdoor advertising consist of three major segments: advertising on street furniture, advertising on and in public transportation vehicles, station and airports and advertising on billboard. Other outdoor advertising activities, such as advertising on shopping trolleys or in gas stations are grouped together. The global outdoor advertising market is growing due to rising trend of digital content replacing traditional posters and billboards worldwide.

The key factors driving the growth of the outdoor advertising market are growing digital outdoor advertising market, growing mobile audience, rising display market, growing urbanization, fragmentation of all major media and growing global economy. Some of the noteworthy trends and developments of this industry are innovation in outdoor advertising, improving new measurement and addressability opportunities in digital outdoor advertising, new alternative outdoor advertising media solutions and low cost advertising medium. However, the expansion of global outdoor advertising market is hindered by stringent regulations and billboard operators as permit holders.

The report “Global Outdoor Advertising Market” provides an in-depth analysis of the global market along with a detailed study of major regional markets. The major trends, growth drivers as well as issues being faced by the industry are being presented in this report. The four major players in the industry, JC Decaux, Clear Channel Outdoor, CBS Corporation and Lamar Advertising Company are being profiled.

By combining SPSS Inc.'s data integration and analysis capabilities with our relevant findings, we have predicted the future growth of the industry. We employed various significant variables that have an impact on this industry and created regression models with SPSS Base to determine the future direction of the industry. Before deploying the regression model, the relationship between several independent or predictor variables and the dependent variable was analyzed using standard SPSS output, including charts, tables and tests.

Table of Contents

1. Market Overview

  • 1.1. Advertising Industry
  • 1.2. Outdoor Advertising
    • 1.2.1. Advantages of Outdoor Advertising

2. Outdoor Advertising Market Analysis

  • 2.1. Global Advertising Market
    • Market Value
    • Breakdown by Medium
    • Breakdown by Region
  • 2.2. Global Outdoor Advertising Market
    • Market Value
    • Market Segmentation
    • Regional Growth
    • Major End Markets
  • 2.2. Outdoor Advertising - Regional Analysis
    • 2.2.1. The US Outdoor Advertising Market
      • Market Value
      • Breakdown by Medium
    • 2.2.2. UK Outdoor Advertising Market
      • Market Value
      • Market Segments
      • Digital Outdoor Advertising
      • Top Advertisers
    • 2.2.3. Japan Outdoor Advertising Market
      • Market Overview
      • Breakdown by Medium
    • 2.2.4. Australia Outdoor Advertising Market
      • Market Value
      • Breakdown by Medium
    • 2.2.5. New Zealand Outdoor Advertising Market
      • Market Value
      • Breakdown by Medium
    • 2.2.6. South Korea Outdoor Advertising Market
      • Market Value
      • Breakdown by Medium
    • 2.2.7. Sweden Outdoor Advertising Market
      • Market Value
    • 2.2.8. Canada Outdoor Advertising Market
      • Market Value

3. Market Dynamics

  • 3.1. Growth Drivers
    • 3.1.1. Growing Mobile Audience
    • 3.1.2. Growing Digital Outdoor Advertising Market
    • 3.1.3. Increasing Urbanization
    • 3.1.4. Rising Display Market
    • 3.1.5. Economic Growth
    • 3.1.6. Growing Fragmentation of All Major Media
  • 3.2. Trends and Development
    • 3.2.1. Increasing Innovation in Outdoor Advertising
    • 3.2.2. New Measurement and Addressability Opportunities
    • 3.2.3. New Alternative Outdoor Advertising Media Solutions
    • 3.2.4. A Low-Cost Advertising Medium
  • 3.3. Challenges
    • 3.3.1. Stringent Regulations
    • 3.3.2. Billboard Operators as Permit Holders

4. Competitive Landscape

  • 4.1. US
  • 4.2. Canada

5. Company Profiles

  • 5.1. JC Decaux
    • 5.1.1. Business Overview
    • 5.1.2. Financial Overview
    • 5.1.3. Business Strategies
  • 5.2. Clear Channel Outdoor Holdings, Inc.
    • 5.2.1. Business Overview
    • 5.2.2. Financial Overview
    • 5.2.3. Business Strategies
  • 5.3. CBS Corporation
    • 5.3.1. Business Overview
    • 5.3.2. Financial Overview
    • 5.3.3. Business Strategies
  • 5.4. Lamar Advertising Company
    • 5.4.1. Business Overview
    • 5.4.2. Financial Overview
    • 5.4.3. Business Strategies

6. Market Outlook

  • 6.1. Market Forecast
  • 6.2. Forecast Methodology
    • 6.2.1. Dependent and Independent Variables
    • 6.2.2. Correlation Analysis
    • 6.2.3. Regression Analysis

List of Charts

  • Account-Based Model
  • Outdoor Advertising Segments
  • Global Advertising Expenditure Market (2012-2016E)
  • Global Advertising Expenditure by Region (2014)
  • Global Advertising Expenditure Share by Medium (2015)
  • Top Ten Contributors to Advertising Expenditure Growth (2015-2018E)
  • Global Outdoor Advertising Market (2010-2015)
  • Global Outdoor Advertising Market by Segment (2014)
  • Global Outdoor Advertising Market CAGR by Region (2014-2019E)
  • Top Ten Outdoor Advertising Expenditure by Industry (2015E)
  • Physical vs. Digital Outdoor Advertising Growth CAGR by Region (2014-2019E)
  • The US Outdoor Advertising Market (2010-2015)
  • The US Advertising Market by Medium (2015)
  • The US Digital Outdoor Advertising Market (2011-2016E)
  • UK Outdoor Advertising Market (2010-2015)
  • UK Outdoor Advertising Market by Segment (2010-2015)
  • Top Ten UK Outdoor Advertising Market by Categories (February 2014-January 2015)
  • UK Digital Outdoor Advertising Market (2009-2014)
  • UK Advertising Expenditure Change by Media Type (2015)
  • Japanese Advertising Expenditure (2009-2014)
  • Japanese Advertising Expenditure by Medium (2014)
  • Japanese Advertising Expenditure by Industry (2014)
  • Australian Outdoor Advertising Market (2010-2015)
  • Australian Advertising Market by Medium (2012-2014)
  • New Zealand Outdoor Advertising Market (2009-2014)
  • New Zealand Advertising Expenditure (2009-2014)
  • New Zealand Advertising Market by Media Type (2012-2014)
  • South Korea Outdoor Advertising Market (2014-2016E)
  • South Korea Advertising Expenditure by Medium (2015)
  • Sweden Outdoor Advertising Market (2008-2015E)
  • Canadian Outdoor Advertising Market (2009-2014)
  • Canadian Outdoor Advertising Market by Panels (2014)
  • Global Smartphone Connections and Tablet Active Devices (2014-2019E)
  • Global Urban Population (2007-2014)
  • Global GDP Growth (2006-2014)
  • Outdoor Advertising Growth CAGR with Increasing Regulation by Region (2014-2019E)
  • The US Outdoor Advertising Market Share by Company (2014)
  • Canada Outdoor Advertising Market Share by Company (2014)
  • JC Decaux Revenue by Business Segment (2014)
  • JC Decaux Revenue by Region (2014)
  • JC Decaux Revenue and Net Income (2010-2014)
  • Clear Channel Outdoor Holding, Inc. Revenue by Business Segment (2014)
  • Clear Channel Outdoor Holding, Inc. Revenue and Net Income (2010-2014)
  • CBS Corporation Revenue by Business Segments (2014)
  • CBS Corporation Revenue and Net Income (2010-2014)
  • Lamar Advertising Business Segments (2014)
  • Lamar Advertising Revenue and Net Income (2010-2014)
  • Global Outdoor Advertising Market Forecast (2014-2019E)

List of Tables

  • Dependent & Independent Variables (2010-2015)
  • Correlation Matrix
  • Model Summary - Coefficient of Determination
  • Regression Coefficients Output
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