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ヘルス・ウェルネス向けCBD (カンナビジオール) 製品の米国市場:市場分析と機会

CBD for Health and Wellness: U.S. Market Analysis and Opportunities

出版日: | 発行: Kline & Company, Inc. | ページ情報: 英文 336 Pages | 納期: 即日から翌営業日

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ヘルス・ウェルネス向けCBD (カンナビジオール) 製品の米国市場:市場分析と機会
出版日: 2020年04月01日
発行: Kline & Company, Inc.
ページ情報: 英文 336 Pages
納期: 即日から翌営業日
  • 全表示
  • 概要
  • 目次
概要

当レポートでは、消費者向けCBD (カンナビジオール) ヘルス・ウェルネス製品について調査分析し、規制・法的状況、製品要求、競合評価、マーケティングチャネル、市場の見通しについて、体系的な情報を提供しています。

目次

イントロダクション

エグゼクティブサマリー

カテゴリー分析

主要なCBDヘルス・ウェルネスカテゴリー (表1に記載) 、製品形態 (表2に記載) の詳細プロファイル:

  • 市場概要
  • 市場動向と主要企業
  • 規制の概要
  • 利用可能な製品
  • 主要ブランドの売上高
  • 製品要求
  • 価格
  • 競合情勢
  • マーケティングチャネル
  • 2024年までの売上高予測の見通し

規制分析

  • CBD製品に関する米国の法律
  • 製品要求
  • 米国で予想される規制の変更

企業プロファイル

主要なCBDヘルス・ウェルネスマーケター (表3に記載) の詳細プロファイル:

  • 企業の売上高と利益(または売上高の推定)
  • CBDブランドポートフォリオ
  • 製品要求
  • CBDブランドの売上高
  • 最近の開発 (買収/売却/ライセンシング契約を含む)
  • 小売流通
  • 消費者の認識と考え方
  • 2024年までの見通し

消費者の考え方と認識

  • CBD製品に対する認識と考え方
  • CBDユーザーと購入者の人口統計
  • 購入チャネル
  • 購入頻度
  • 購入あたりの平均価格
  • 製品の使用条件
  • 新しいCBD製品への相対的な関心
  • 調査結果の比較
目次

A comprehensive analysis of consumer use cannabidiol (CBD) health and wellness products, regulatory and legal status, product claims, competitive assessment, marketing channels, and outlook for CBD health and wellness products. This report marks the 2nd edition to our highly regarded inaugural report Consumer CBD Products: U.S. Market Analysis and Opportunities.

This Report Will Help Subscribers to:

  • Assess this dynamic market which is poised for strong growth
  • Understand the legal and regulatory barriers that exist
  • Analyze consumer attitudes and perceptions about CBD products
  • Evaluate product claims being made and product forms available
  • Gain knowledge on key competitors in the CBD market
  • Prepare for potential threats to existing brands
  • Make predictions about CBD health and wellness products in the United States

Scope & Benefits

CBD for Health and Wellness: U.S. Market Analysis and Opportunities is an appraisal of this dynamic, burgeoning market. This study will explore potential opportunities, assess the regulatory environment for CBD products, and forecast market potential by 2024. Included in the scope of this study are:

  • CBD products used by consumers to treat minor ailments such as arthritis/joint pain, back pain, muscle soreness, headache, occasional sleeplessness, anxiety or stress, or products that are used for wellness such as dietary supplements
  • Health and wellness CBD products sourced from hemp

This report will assist companies in identifying opportunities within the U.S. CBD industry and specifically provide subscribers with the information and insights to:

  • Assess this dynamic market
  • Understand legal and regulatory issues
  • Learn about consumer perceptions of CBD products and how they are evolving over time
  • Evaluate claims being made
  • Consider business opportunities and how to capitalize on them
  • Prepare for potential threats to existing brands
  • Make predictions about the CBD market in the United States

Excluded from the scope of this study are:

  • Products that are derived from marijuana or contain psychoactive components such as tetrahydrocannabinol (THC) above 0.3%
  • Cannabis or CBD products used for serious medical conditions such as Alzheimer's disease, epilepsy, cancer, Crohn's disease, glaucoma, multiple sclerosis, or other diseases typically treated with prescription drugs
  • Beauty or cosmetics products that contain CBD or hemp used for acne, skin care, makeup, or hair care
  • Products that contain only hemp and no CBD Foods, beverages, edibles (other than gummy dietary supplements), or baking ingredients that contain cannabis or its derivatives

Table of Contents

Introduction

Executive Summary

  • An overview of key findings

Category analysis

Detailed profiles of leading CBD health and wellness categories (shown in Table 1) in product forms (shown in Table 2) will be provided, including the following information:

  • Market overview
  • Market trends and key players
  • Regulatory overview
  • Products available
  • Sales of key brands for 2018 and 2019
  • Product claims
  • Pricing
  • Competitive landscape
  • Marketing channels
  • Outlook with sales forecast through 2024

Regulatory Analysis

  • U.S. laws on CBD products
    • Hemp-derived CBD laws
    • How state and federal laws vary
    • The FDA's and other regulatory agencies' position on CBD
    • Regulatory actions taken recently
    • Laws on cultivation, dispensing, shipping, and possession
  • Product claims
  • Expected regulatory changes in the United States

Company profiles

Detailed profiles of leading CBD health and wellness marketers (shown in Table 3) will be provided, including the following information:

  • Corporate sales and profits (or sales estimates if privately held)
  • CBD brand portfolio
  • Product claims
  • Sales of CBD brands in 2018 and 2019
  • Recent developments including acquisitions/ divestitures/licensing agreements
  • Retail distribution
  • Consumer perceptions and attitudes
  • Outlook through 2024

Consumer attitudes and perceptions

  • Perceptions and attitudes toward CBD products
  • Demographics of CBD users and purchasers
  • Purchase channels shopped
  • Frequency of purchase
  • Average price per purchase
  • Conditions for which the products are used
  • Relative interest in new CBD products
  • Comparison of findings from consumer A+U survey conducted in Jan. 2019

*Subject to charter subscriber input.

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