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消費者向け自動車部門におけるOEM純正オイルブランド&プログラム:市場および市場機会の分析

OEM Genuine Oil Brands and Programs in the Consumer Automotive Segment: Market Analysis and Opportunities

発行 Kline & Company, Inc. 商品コード 639204
出版日 ページ情報 英文 513 Pages
納期: 即日から翌営業日
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消費者向け自動車部門におけるOEM純正オイルブランド&プログラム:市場および市場機会の分析 OEM Genuine Oil Brands and Programs in the Consumer Automotive Segment: Market Analysis and Opportunities
出版日: 2018年05月17日 ページ情報: 英文 513 Pages
概要

当レポートでは、消費者向け自動車部門におけるOEM純正オイルブランド&プログラムの市場を調査し、主要OEMのプロファイル、製品ポートフォリオ、提供プログラムと普及率の推計・予測、拡張計画、提供アプローチ&プログラムの国・地域による違い、PCMOの推定販売量、成長推進因子・将来の展望、市場機会の分析などをまとめています。

イントロダクション

エグゼクティブサマリー

主要OEMのプロファイル

  • BMW (TwinPower Turbo)
  • FCA (Mopar)
  • Ford (Motorcraft)
  • General Motors (AC Delco)
  • 本田技研工業 (本田技研工業)
  • スバル (スバル)
  • トヨタ自動車 (トヨタ)
  • その他
    • 製品ポートフォリオ
      • PCMO
      • SAE粘度グレード
      • 補助製品:ドライブライン用液・グリース
    • サマリー:フランチャイズ工場で利用可能な純正オイルプログラム
    • フランチャイズ工場での純正オイルプログラムの普及率推計・予測:OEM別
    • OEMのフランチャイズ工場以外への拡張計画などの評価
    • 提供アプローチ&プログラムにおける類似点と差異:国・地域別
    • 乗用車モーターオイルの推定販売量:OEM別
    • OEM・フランチャイズ工場・契約潤滑剤サプライヤーによる純正オイル&純正オイルプログラムの有効性に関する展望、など

評価・展望

  • 純正オイルブランド&プログラムの成長推進因子
  • 他のサービスプロバイダー (ファストフィット・独立系工場) などへの拡張の潜在性
  • 小売業 (パーツストア・量販店・ウェアハウスクラブなど) への拡張の潜在性
  • 純正オイルブランドのブランドアフターマーケット潤滑剤サプライヤーへの脅威の分析
  • 純正オイルブランド&プログラムとの競合におけるブランドアフターマーケット潤滑剤サプライヤーの市場機会の分析
目次
Product Code: Y810

The growth and market penetration of OEM genuine oil brands in the global market for passenger car motor oil (PCMO) continues to intensify in the franchised workshops channel. OEMs, especially mass-market vehicle OEMs, maintain their own genuine oil brands, with some aggressively working through their franchised dealer network to position the genuine oil as the default product offering available to vehicle owners for routine vehicle maintenance. These genuine oil products and programs are being used for both factory-paid and customer- paid services, both under and outside of the OEM warranty.

This Report Will Help Subscribers to:

  • Assess which consumer vehicle OEMs offer a genuine oil branded product
  • Identify which OEMs offer a genuine oil program available to their new vehicle dealership network by country and region
  • Better understand the structure and limitations of these programs to suppliers of aftermarket-branded PCMO seeking to expand their presence in the franchised workshop channel
  • Determine which OEMs have the highest penetration of genuine oil programs in their new vehicles dealership network
  • Gain the perspective on OEM genuine oil products and programs from the OEMs, franchised workshops, and lubricant suppliers that formulate these products now and in the near future
  • Assess growth opportunities beyond the franchised workshops into sectors, such as fast lubes, independent workshops, fast fits, and retail for OEM genuine oil brands

Scope

This report will provide a detailed and independent appraisal of penetration levels by OEMs and the competitive threat posed to branded aftermarket lubricant suppliers.

  • Activity by leading OEMs by country markets and regions
  • Detailed assessment of the depth of product portfolios including passenger car motor oil, viscosity grade, and formulation type
  • Explore the drivers behind why a franchised workshop would feature a genuine oil brand and participate in an OEM program
  • Provide insight into how vehicle owners perceive a genuine oil brand compared to an aftermarket brand
  • Summarize schemes offered by OEMs through their franchised workshops designed to create awareness and loyalty to the workshop rather than other installed service providers
  • Estimate the potential impact on a volume basis to suppliers of aftermarket brands in the franchised workshop segment
  • Identify and develop strategies to target franchised workshops operating under a genuine oil program to market and promote specialty products, such as synthetics, and remain competitive despite not being in the primary brand position

Key Benefits

This report will assist material suppliers in identifying opportunities within the consumer automotive industry. It will also serve as an invaluable tool in the strategic planning process.

  • Develop business strategies by understanding the trends and developments that are driving the penetration of OEM genuine oil brands and programs
  • Understand the motivation of OEMs and their franchised workshop partners to support genuine oil brands and programs as opposed to featuring and partnering with traditional aftermarket brands offered to vehicle owners under and outside of warranty coverage
  • Understand the competitive threats and opportunities to participating in a co-branding supply agreement with an OEM for consumer lubricants
  • Gain the perspective of decision-makers in franchised workshops, including owners, general managers, and service managers, about the effectiveness of genuine oil programs and, conversely, the downside of not featuring known aftermarket brands
  • Monitor the expansion strategies and effectiveness by OEMs to move their genuine oil brands beyond the franchised workshop and into quick lubes, fast fits, independent workshops, and retail outlets

Table of Contents

Introduction

Executive Summary

  • An overview of key study findings
  • Assessment of the penetration of OEM genuine oil brands and programs in the franchised workshop segment by major country market and region
  • Assessment of the penetration of co-branding of lubricants between an OEM and an aftermarket supplier

Profiles

Summary overview profiles of the leading global OEMs offering genuine oil brands and programs for the following:

  • BMW (TwinPower Turbo)
  • FCA (Mopar)
  • Ford (Motorcraft)
  • General Motors (AC Delco)
  • Honda (Honda)
  • Subaru (Subaru)
  • Toyota (Toyota)
  • Others

Profiles will be structured to include the following information:

  • Product portfolio including PCMO, SAE viscosity grades, and ancillary products, such as driveline fluids and greases
  • Summary of the genuine oil programs available to franchised workshops
  • Estimated penetration of genuine oil programs in franchised workshops by OEMs and expectations for the near future
  • Assessment of the OEM's expansion plans and aspirations beyond the franchised workshops to other installed service providers and retailers
  • Similarities and differences in approach and program offerings by country and region
  • Estimated volume of passenger car motor oil sold in 2016 by OEM
  • Perspective about the effectiveness of genuine oil and genuine oil programs from OEMs, franchised workshops, and lubricant suppliers with OEM supply agreements
  • Determining if the OEM offers a co-branded product offering in markets where a genuine oil brand and program is not feasible or effective or is still being developed

Appraisal and Outlook

  • Growth drivers for genuine oil brands and programs beyond the leading OEMs active in the space
  • Potential for expansion into other installed service providers, such as quick/fast lubes, fast fits, and independent workshops
  • Potential for expansion into retailers, such as auto parts stores, mass merchandisers, and warehouse clubs
  • Assessment of the threat to branded aftermarket lubricant suppliers from genuine oil brands
  • Assessment of opportunities to branded aftermarket lubricant suppliers to successfully compete with genuine oil brands and programs

*Subject to charter subscriber input.

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