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ホームフレグランス:米国市場の分析・市場機会

Home Fragrances: U.S. Market Analysis and Opportunities

発行 Kline & Company, Inc. 商品コード 524957
出版日 ページ情報 英文
納期: 即日から翌営業日
価格
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ホームフレグランス:米国市場の分析・市場機会 Home Fragrances: U.S. Market Analysis and Opportunities
出版日: 2019年06月30日 ページ情報: 英文
概要

当レポートでは、米国のホームフレグランスの市場を調査し、産業全体の主な動向、産業規模と成長見通し、成長への各種影響因子および市場機会の分析、製品カテゴリー別の動向・売上予測・競合環境、主要企業のプロファイルなどをまとめています。

イントロダクション

エグゼクティブサマリー

  • 主な産業統計:概要
  • 各種動向
    • 産業規模・成長率
    • 市場成長推進因子
    • カテゴリー・経路別の売上内訳
    • 課題・市場機会
    • 将来の展望

製品プロファイル

  • キャンドル
  • ディフューザー
  • ホームフレグランスオイル・ワックス・ランプ
  • ルームスプレイ
  • その他 (ポプリ・インセンス・香りつき陶磁器・サシェなど)発展動向
    • 製造業者売上・小売売上・ユニットレベル売上実績データ
    • 製造業者売上の過去の推移
    • 新製品・新フレグランスの動向
    • 競合状況
    • プライベートラベルの動向
    • 小売店の詳細
    • 販促活動
    • 将来の展望

企業プロファイル

  • Chesapeake Bay Candle (Pacific Trade International)
  • Illume (Regent Holding Company)
  • L Brands (Bath & Body Works)
  • Nest Fragrances
  • Pier 1 Imports
  • Reckitt Benckiser
  • S.C. Johnson
  • Star Candle Company
  • Trapp Fragrances
  • Yankee Candle Company (Newell Brands)
    • 概要
    • 企業売上
    • 提供製品
    • ホームフレグランス売上実績
    • 将来の展望
目次
Product Code: Y324Z

A comprehensive analysis of the U.S. market for home fragrances, focusing on market size and growth, key trends, challenges, and business opportunities.

This Report Answers Such Questions As:

  • How are home fragrance brands embracing e-commerce and digital marketing?
  • Who are the market movers in 2018 and what is behind the success of these brands?
  • How are marketers bringing consumers new ways to experience fragrance?
  • What has the impact been for brands that have been recently acquired in this market?

Featuring Summer 2018 and Winter 2019 Recaps of NY NOW Gift Show!

Scope

‘Home Fragrances: U.S. Market Analysis and Opportunities’ provides subscribers with a comprehensive analysis of industry trends, market size and growth, and profiles on key marketers. This report covers the U.S. home fragrances market, which encompasses products that are purchased to provide the home with scent and ambiance. Sales data is provided for the overall market, at the category level, and by company and brand. Each of the five product categories covered in this report is analyzed along the following dimensions:

  • Category developments
  • Five-year historical sales
  • Category size and growth for 2018
  • New product activity and fragrance trends
  • Private-label sales
  • Leading marketers
  • Retail distribution
  • Five-year forecasts through 2023

Key Benefits

This report serves as an excellent resource for marketers, suppliers, and manufacturers involved in the home fragrance market or for those interested in assessing the market. Subscribers receive one day of consultation time with members of the research team. This time can be used for assistance with plans or to explore related industry information. This report is available through a Web-based format for easy access. Subscribers have unlimited access to the report from anywhere in the world. The report enables the subscriber to:

  • Understand their position in the overall market
  • Augment business plans with highly reliable insights and data
  • Quantify market sales by purchase channel
  • Track growth segments within key product categories
  • Identify potential strategic alliances, acquisition candidates, or customers

Regional Coverage: United States.

Table of Contents

Introduction

Executive Summary

This presentation-style chapter will provide an overview of key industry statistics and trends including:

  • Total industry size and growth
  • Market drivers
  • Category and channel sales breakdown
  • Competitive landscape including snapshots of market leaders as well as up and coming brands
  • Challenges and opportunities
  • Outlook to 2023

Products

Profiles are provided for each of the product categories listed in Table 1 and includes the following information:

  • Category developments
  • Sales data at the manufacturers' and retail levels for 2018
  • Historical manufacturers' sales for 2013 through 2018
  • New product and fragrance trends
  • Competition, including sales by company and brand for 2017 and 2018
  • Private-label activity
  • Retail outlet breakdowns for 2017 and 2018
  • Promotional activity
  • Outlook to 2023

Database Content

Subscribers have unlimited access to the report data and written contents through our new sophisticated but easy-to-use online database, with the following capabilities:

  • Search capabilities by company, brand, and product category
  • Flexible search options
  • Subtotaling abilities
  • Easy access and downloading of sales, market shares, growth rates, and forecasts
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