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市場調査レポート
商品コード
954736

位置連動型広告(LBA)の世界市場:タイプ(プッシュ型、プル型)、用途、コンテンツタイプ(マルチメディア、テキスト)地域別の業界分析と予測(2020年~2026年)

Global Location Based Advertising Market By Type (Push and Pull), By Application (Public Spaces, Retail Outlets and Airports & Others), By Content Type (Multimedia and Text), By Region, Industry Analysis and Forecast, 2020 - 2026

出版日: | 発行: KBV Research | ページ情報: 英文 194 Pages | 納期: 即納可能 即納可能とは

価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=106.59円
位置連動型広告(LBA)の世界市場:タイプ(プッシュ型、プル型)、用途、コンテンツタイプ(マルチメディア、テキスト)地域別の業界分析と予測(2020年~2026年)
出版日: 2020年07月31日
発行: KBV Research
ページ情報: 英文 194 Pages
納期: 即納可能 即納可能とは
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界の位置連動型広告(LBA)市場規模は、予測期間中に18.5%のCAGRで成長する見通しで、2026年までに1,635億米ドルに達すると予測されています。急速に成長しているビジネスのデジタル化、インターネットおよびGPS対応のモバイルデバイス採用の増加、広告主による顧客データの使用の加速は、位置連動型広告(LBA)の需要成長を推進する主な要因です。さらに、ユーザーによるソーシャルメディアの利用拡大や、従来のバナー広告から新しいチャネルへの広告主のシフトは、業界全体でLBAの使用を推進してきました。また、消費者の健康を確保するための規制の取り組み、新しいデータソースの拡散、変化するマーケティングアプローチなどは、予測期間中の需要を促すことが期待されています。

当レポートは、世界の位置連動型広告(LBA)市場について調査しており、市場に影響を与える主な要因、成功戦略、タイプ・用途・コンテンツタイプ・地域別の市場分析、競合情勢、主要企業のプロファイル等の情報を提供しています。

目次

第1章 市場の範囲と調査手法

第2章 市場概要

  • イントロダクション
  • 市場に影響を与える主な要因

第3章 競合分析

  • 最近の業界全体における戦略的発展
  • 主な成功戦略

第4章 市場分析:タイプ別

  • プッシュ型
  • プル型

第5章 市場分析:用途別

  • 公共スペース
  • 小売店
  • 空港およびその他

第6章 市場分析:コンテンツタイプ別

  • マルチメディア
  • テキスト

第7章 市場分析:地域別

  • 北米
  • 欧州
  • アジア太平洋
  • ラテンアメリカ・中東・アフリカ

第8章 企業プロファイル

  • Ericsson AB (Placecast)
  • Google, Inc.
  • IBM Corporation
  • Near Pte. Ltd.
  • Telenity, Inc.
  • Scanbuy, Inc.
  • Foursquare Labs, Inc.
  • Shopkick, Inc. (Trax)
  • GroundTruth, Inc.
  • AdMoove SAS (ANTLIA Investments B.V.)
図表

LIST OF TABLES

  • TABLE 1 GLOBAL LOCATION BASED ADVERTISING MARKET, 2016 - 2019, USD MILLION
  • TABLE 2 GLOBAL LOCATION BASED ADVERTISING MARKET, 2020 - 2026, USD MILLION
  • TABLE 3 PARTNERSHIPS, COLLABORATIONS AND AGREEMENTS- LOCATION BASED ADVERTISING MARKET
  • TABLE 4 PRODUCT LAUNCHES AND PRODUCT EXPANSIONS- LOCATION BASED ADVERTISING MARKET
  • TABLE 5 MERGERS & ACQUISITIONS - LOCATION BASED ADVERTISING MARKET
  • TABLE 6 GLOBAL LOCATION BASED ADVERTISING MARKET BY TYPE, 2016 - 2019, USD MILLION
  • TABLE 7 GLOBAL LOCATION BASED ADVERTISING MARKET BY TYPE, 2020 - 2026, USD MILLION
  • TABLE 8 GLOBAL LOCATION BASED ADVERTISING PUSH MARKET BY REGION, 2016 - 2019, USD MILLION
  • TABLE 9 GLOBAL LOCATION BASED ADVERTISING PUSH MARKET BY REGION, 2020 - 2026, USD MILLION
  • TABLE 10 GLOBAL LOCATION BASED ADVERTISING PULL MARKET BY REGION, 2016 - 2019, USD MILLION
  • TABLE 11 GLOBAL LOCATION BASED ADVERTISING PULL MARKET BY REGION, 2020 - 2026, USD MILLION
  • TABLE 12 GLOBAL LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2016 - 2019, USD MILLION
  • TABLE 13 GLOBAL LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2020 - 2026, USD MILLION
  • TABLE 14 GLOBAL LOCATION BASED ADVERTISING PUBLIC SPACES MARKET BY REGION, 2016 - 2019, USD MILLION
  • TABLE 15 GLOBAL LOCATION BASED ADVERTISING PUBLIC SPACES MARKET BY REGION, 2020 - 2026, USD MILLION
  • TABLE 16 GLOBAL LOCATION BASED ADVERTISING RETAIL OUTLETS MARKET BY REGION, 2016 - 2019, USD MILLION
  • TABLE 17 GLOBAL LOCATION BASED ADVERTISING RETAIL OUTLETS MARKET BY REGION, 2020 - 2026, USD MILLION
  • TABLE 18 GLOBAL LOCATION BASED ADVERTISING AIRPORTS & OTHERS MARKET BY REGION, 2016 - 2019, USD MILLION
  • TABLE 19 GLOBAL LOCATION BASED ADVERTISING AIRPORTS & OTHERS MARKET BY REGION, 2020 - 2026, USD MILLION
  • TABLE 20 GLOBAL LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2016 - 2019, USD MILLION
  • TABLE 21 GLOBAL LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2020 - 2026, USD MILLION
  • TABLE 22 GLOBAL MULTIMEDIA LOCATION BASED ADVERTISING MARKET BY REGION, 2016 - 2019, USD MILLION
  • TABLE 23 GLOBAL MULTIMEDIA LOCATION BASED ADVERTISING MARKET BY REGION, 2020 - 2026, USD MILLION
  • TABLE 24 GLOBAL TEXT LOCATION BASED ADVERTISING MARKET BY REGION, 2016 - 2019, USD MILLION
  • TABLE 25 GLOBAL TEXT LOCATION BASED ADVERTISING MARKET BY REGION, 2020 - 2026, USD MILLION
  • TABLE 26 GLOBAL LOCATION BASED ADVERTISING MARKET BY REGION, 2016 - 2019, USD MILLION
  • TABLE 27 GLOBAL LOCATION BASED ADVERTISING MARKET BY REGION, 2020 - 2026, USD MILLION
  • TABLE 28 NORTH AMERICA LOCATION BASED ADVERTISING MARKET, 2016 - 2019, USD MILLION
  • TABLE 29 NORTH AMERICA LOCATION BASED ADVERTISING MARKET, 2020 - 2026, USD MILLION
  • TABLE 30 NORTH AMERICA LOCATION BASED ADVERTISING MARKET BY TYPE, 2016 - 2019, USD MILLION
  • TABLE 31 NORTH AMERICA LOCATION BASED ADVERTISING MARKET BY TYPE, 2020 - 2026, USD MILLION
  • TABLE 32 NORTH AMERICA LOCATION BASED ADVERTISING PUSH MARKET BY COUNTRY, 2016 - 2019, USD MILLION
  • TABLE 33 NORTH AMERICA LOCATION BASED ADVERTISING PUSH MARKET BY COUNTRY, 2020 - 2026, USD MILLION
  • TABLE 34 NORTH AMERICA LOCATION BASED ADVERTISING PULL MARKET BY COUNTRY, 2016 - 2019, USD MILLION
  • TABLE 35 NORTH AMERICA LOCATION BASED ADVERTISING PULL MARKET BY COUNTRY, 2020 - 2026, USD MILLION
  • TABLE 36 NORTH AMERICA LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2016 - 2019, USD MILLION
  • TABLE 37 NORTH AMERICA LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2020 - 2026, USD MILLION
  • TABLE 38 NORTH AMERICA LOCATION BASED ADVERTISING PUBLIC SPACES MARKET BY COUNTRY, 2016 - 2019, USD MILLION
  • TABLE 39 NORTH AMERICA LOCATION BASED ADVERTISING PUBLIC SPACES MARKET BY COUNTRY, 2020 - 2026, USD MILLION
  • TABLE 40 NORTH AMERICA LOCATION BASED ADVERTISING RETAIL OUTLETS MARKET BY COUNTRY, 2016 - 2019, USD MILLION
  • TABLE 41 NORTH AMERICA LOCATION BASED ADVERTISING RETAIL OUTLETS MARKET BY COUNTRY, 2020 - 2026, USD MILLION
  • TABLE 42 NORTH AMERICA LOCATION BASED ADVERTISING AIRPORTS & OTHERS MARKET BY COUNTRY, 2016 - 2019, USD MILLION
  • TABLE 43 NORTH AMERICA LOCATION BASED ADVERTISING AIRPORTS & OTHERS MARKET BY COUNTRY, 2020 - 2026, USD MILLION
  • TABLE 44 NORTH AMERICA LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2016 - 2019, USD MILLION
  • TABLE 45 NORTH AMERICA LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2020 - 2026, USD MILLION
  • TABLE 46 NORTH AMERICA MULTIMEDIA LOCATION BASED ADVERTISING MARKET BY COUNTRY, 2016 - 2019, USD MILLION
  • TABLE 47 NORTH AMERICA MULTIMEDIA LOCATION BASED ADVERTISING MARKET BY COUNTRY, 2020 - 2026, USD MILLION
  • TABLE 48 NORTH AMERICA TEXT LOCATION BASED ADVERTISING MARKET BY COUNTRY, 2016 - 2019, USD MILLION
  • TABLE 49 NORTH AMERICA TEXT LOCATION BASED ADVERTISING MARKET BY COUNTRY, 2020 - 2026, USD MILLION
  • TABLE 50 NORTH AMERICA LOCATION BASED ADVERTISING MARKET BY COUNTRY, 2016 - 2019, USD MILLION
  • TABLE 51 NORTH AMERICA LOCATION BASED ADVERTISING MARKET BY COUNTRY, 2020 - 2026, USD MILLION
  • TABLE 52 US LOCATION BASED ADVERTISING MARKET, 2016 - 2019, USD MILLION
  • TABLE 53 US LOCATION BASED ADVERTISING MARKET, 2020 - 2026, USD MILLION
  • TABLE 54 US LOCATION BASED ADVERTISING MARKET BY TYPE, 2016 - 2019, USD MILLION
  • TABLE 55 US LOCATION BASED ADVERTISING MARKET BY TYPE, 2020 - 2026, USD MILLION
  • TABLE 56 US LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2016 - 2019, USD MILLION
  • TABLE 57 US LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2020 - 2026, USD MILLION
  • TABLE 58 US LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2016 - 2019, USD MILLION
  • TABLE 59 US LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2020 - 2026, USD MILLION
  • TABLE 60 CANADA LOCATION BASED ADVERTISING MARKET, 2016 - 2019, USD MILLION
  • TABLE 61 CANADA LOCATION BASED ADVERTISING MARKET, 2020 - 2026, USD MILLION
  • TABLE 62 CANADA LOCATION BASED ADVERTISING MARKET BY TYPE, 2016 - 2019, USD MILLION
  • TABLE 63 CANADA LOCATION BASED ADVERTISING MARKET BY TYPE, 2020 - 2026, USD MILLION
  • TABLE 64 CANADA LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2016 - 2019, USD MILLION
  • TABLE 65 CANADA LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2020 - 2026, USD MILLION
  • TABLE 66 CANADA LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2016 - 2019, USD MILLION
  • TABLE 67 CANADA LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2020 - 2026, USD MILLION
  • TABLE 68 MEXICO LOCATION BASED ADVERTISING MARKET, 2016 - 2019, USD MILLION
  • TABLE 69 MEXICO LOCATION BASED ADVERTISING MARKET, 2020 - 2026, USD MILLION
  • TABLE 70 MEXICO LOCATION BASED ADVERTISING MARKET BY TYPE, 2016 - 2019, USD MILLION
  • TABLE 71 MEXICO LOCATION BASED ADVERTISING MARKET BY TYPE, 2020 - 2026, USD MILLION
  • TABLE 72 MEXICO LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2016 - 2019, USD MILLION
  • TABLE 73 MEXICO LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2020 - 2026, USD MILLION
  • TABLE 74 MEXICO LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2016 - 2019, USD MILLION
  • TABLE 75 MEXICO LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2020 - 2026, USD MILLION
  • TABLE 76 REST OF NORTH AMERICA LOCATION BASED ADVERTISING MARKET, 2016 - 2019, USD MILLION
  • TABLE 77 REST OF NORTH AMERICA LOCATION BASED ADVERTISING MARKET, 2020 - 2026, USD MILLION
  • TABLE 78 REST OF NORTH AMERICA LOCATION BASED ADVERTISING MARKET BY TYPE, 2016 - 2019, USD MILLION
  • TABLE 79 REST OF NORTH AMERICA LOCATION BASED ADVERTISING MARKET BY TYPE, 2020 - 2026, USD MILLION
  • TABLE 80 REST OF NORTH AMERICA LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2016 - 2019, USD MILLION
  • TABLE 81 REST OF NORTH AMERICA LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2020 - 2026, USD MILLION
  • TABLE 82 REST OF NORTH AMERICA LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2016 - 2019, USD MILLION
  • TABLE 83 REST OF NORTH AMERICA LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2020 - 2026, USD MILLION
  • TABLE 84 EUROPE LOCATION BASED ADVERTISING MARKET, 2016 - 2019, USD MILLION
  • TABLE 85 EUROPE LOCATION BASED ADVERTISING MARKET, 2020 - 2026, USD MILLION
  • TABLE 86 EUROPE LOCATION BASED ADVERTISING MARKET BY TYPE, 2016 - 2019, USD MILLION
  • TABLE 87 EUROPE LOCATION BASED ADVERTISING MARKET BY TYPE, 2020 - 2026, USD MILLION
  • TABLE 88 EUROPE LOCATION BASED ADVERTISING PUSH MARKET BY COUNTRY, 2016 - 2019, USD MILLION
  • TABLE 89 EUROPE LOCATION BASED ADVERTISING PUSH MARKET BY COUNTRY, 2020 - 2026, USD MILLION
  • TABLE 90 EUROPE LOCATION BASED ADVERTISING PULL MARKET BY COUNTRY, 2016 - 2019, USD MILLION
  • TABLE 91 EUROPE LOCATION BASED ADVERTISING PULL MARKET BY COUNTRY, 2020 - 2026, USD MILLION
  • TABLE 92 EUROPE LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2016 - 2019, USD MILLION
  • TABLE 93 EUROPE LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2020 - 2026, USD MILLION
  • TABLE 94 EUROPE LOCATION BASED ADVERTISING PUBLIC SPACES MARKET BY COUNTRY, 2016 - 2019, USD MILLION
  • TABLE 95 EUROPE LOCATION BASED ADVERTISING PUBLIC SPACES MARKET BY COUNTRY, 2020 - 2026, USD MILLION
  • TABLE 96 EUROPE LOCATION BASED ADVERTISING RETAIL OUTLETS MARKET BY COUNTRY, 2016 - 2019, USD MILLION
  • TABLE 97 EUROPE LOCATION BASED ADVERTISING RETAIL OUTLETS MARKET BY COUNTRY, 2020 - 2026, USD MILLION
  • TABLE 98 EUROPE LOCATION BASED ADVERTISING AIRPORTS & OTHERS MARKET BY COUNTRY, 2016 - 2019, USD MILLION
  • TABLE 99 EUROPE LOCATION BASED ADVERTISING AIRPORTS & OTHERS MARKET BY COUNTRY, 2020 - 2026, USD MILLION
  • TABLE 100 EUROPE LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2016 - 2019, USD MILLION
  • TABLE 101 EUROPE LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2020 - 2026, USD MILLION
  • TABLE 102 EUROPE MULTIMEDIA LOCATION BASED ADVERTISING MARKET BY COUNTRY, 2016 - 2019, USD MILLION
  • TABLE 103 EUROPE MULTIMEDIA LOCATION BASED ADVERTISING MARKET BY COUNTRY, 2020 - 2026, USD MILLION
  • TABLE 104 EUROPE TEXT LOCATION BASED ADVERTISING MARKET BY COUNTRY, 2016 - 2019, USD MILLION
  • TABLE 105 EUROPE TEXT LOCATION BASED ADVERTISING MARKET BY COUNTRY, 2020 - 2026, USD MILLION
  • TABLE 106 EUROPE LOCATION BASED ADVERTISING MARKET BY COUNTRY, 2016 - 2019, USD MILLION
  • TABLE 107 EUROPE LOCATION BASED ADVERTISING MARKET BY COUNTRY, 2020 - 2026, USD MILLION
  • TABLE 108 GERMANY LOCATION BASED ADVERTISING MARKET, 2016 - 2019, USD MILLION
  • TABLE 109 GERMANY LOCATION BASED ADVERTISING MARKET, 2020 - 2026, USD MILLION
  • TABLE 110 GERMANY LOCATION BASED ADVERTISING MARKET BY TYPE, 2016 - 2019, USD MILLION
  • TABLE 111 GERMANY LOCATION BASED ADVERTISING MARKET BY TYPE, 2020 - 2026, USD MILLION
  • TABLE 112 GERMANY LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2016 - 2019, USD MILLION
  • TABLE 113 GERMANY LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2020 - 2026, USD MILLION
  • TABLE 114 GERMANY LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2016 - 2019, USD MILLION
  • TABLE 115 GERMANY LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2020 - 2026, USD MILLION
  • TABLE 116 UK LOCATION BASED ADVERTISING MARKET, 2016 - 2019, USD MILLION
  • TABLE 117 UK LOCATION BASED ADVERTISING MARKET, 2020 - 2026, USD MILLION
  • TABLE 118 UK LOCATION BASED ADVERTISING MARKET BY TYPE, 2016 - 2019, USD MILLION
  • TABLE 119 UK LOCATION BASED ADVERTISING MARKET BY TYPE, 2020 - 2026, USD MILLION
  • TABLE 120 UK LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2016 - 2019, USD MILLION
  • TABLE 121 UK LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2020 - 2026, USD MILLION
  • TABLE 122 UK LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2016 - 2019, USD MILLION
  • TABLE 123 UK LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2020 - 2026, USD MILLION
  • TABLE 124 FRANCE LOCATION BASED ADVERTISING MARKET, 2016 - 2019, USD MILLION
  • TABLE 125 FRANCE LOCATION BASED ADVERTISING MARKET, 2020 - 2026, USD MILLION
  • TABLE 126 FRANCE LOCATION BASED ADVERTISING MARKET BY TYPE, 2016 - 2019, USD MILLION
  • TABLE 127 FRANCE LOCATION BASED ADVERTISING MARKET BY TYPE, 2020 - 2026, USD MILLION
  • TABLE 128 FRANCE LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2016 - 2019, USD MILLION
  • TABLE 129 FRANCE LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2020 - 2026, USD MILLION
  • TABLE 130 FRANCE LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2016 - 2019, USD MILLION
  • TABLE 131 FRANCE LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2020 - 2026, USD MILLION
  • TABLE 132 RUSSIA LOCATION BASED ADVERTISING MARKET, 2016 - 2019, USD MILLION
  • TABLE 133 RUSSIA LOCATION BASED ADVERTISING MARKET, 2020 - 2026, USD MILLION
  • TABLE 134 RUSSIA LOCATION BASED ADVERTISING MARKET BY TYPE, 2016 - 2019, USD MILLION
  • TABLE 135 RUSSIA LOCATION BASED ADVERTISING MARKET BY TYPE, 2020 - 2026, USD MILLION
  • TABLE 136 RUSSIA LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2016 - 2019, USD MILLION
  • TABLE 137 RUSSIA LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2020 - 2026, USD MILLION
  • TABLE 138 RUSSIA LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2016 - 2019, USD MILLION
  • TABLE 139 RUSSIA LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2020 - 2026, USD MILLION
  • TABLE 140 SPAIN LOCATION BASED ADVERTISING MARKET, 2016 - 2019, USD MILLION
  • TABLE 141 SPAIN LOCATION BASED ADVERTISING MARKET, 2020 - 2026, USD MILLION
  • TABLE 142 SPAIN LOCATION BASED ADVERTISING MARKET BY TYPE, 2016 - 2019, USD MILLION
  • TABLE 143 SPAIN LOCATION BASED ADVERTISING MARKET BY TYPE, 2020 - 2026, USD MILLION
  • TABLE 144 SPAIN LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2016 - 2019, USD MILLION
  • TABLE 145 SPAIN LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2020 - 2026, USD MILLION
  • TABLE 146 SPAIN LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2016 - 2019, USD MILLION
  • TABLE 147 SPAIN LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2020 - 2026, USD MILLION
  • TABLE 148 ITALY LOCATION BASED ADVERTISING MARKET, 2016 - 2019, USD MILLION
  • TABLE 149 ITALY LOCATION BASED ADVERTISING MARKET, 2020 - 2026, USD MILLION
  • TABLE 150 ITALY LOCATION BASED ADVERTISING MARKET BY TYPE, 2016 - 2019, USD MILLION
  • TABLE 151 ITALY LOCATION BASED ADVERTISING MARKET BY TYPE, 2020 - 2026, USD MILLION
  • TABLE 152 ITALY LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2016 - 2019, USD MILLION
  • TABLE 153 ITALY LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2020 - 2026, USD MILLION
  • TABLE 154 ITALY LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2016 - 2019, USD MILLION
  • TABLE 155 ITALY LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2020 - 2026, USD MILLION
  • TABLE 156 REST OF EUROPE LOCATION BASED ADVERTISING MARKET, 2016 - 2019, USD MILLION
  • TABLE 157 REST OF EUROPE LOCATION BASED ADVERTISING MARKET, 2020 - 2026, USD MILLION
  • TABLE 158 REST OF EUROPE LOCATION BASED ADVERTISING MARKET BY TYPE, 2016 - 2019, USD MILLION
  • TABLE 159 REST OF EUROPE LOCATION BASED ADVERTISING MARKET BY TYPE, 2020 - 2026, USD MILLION
  • TABLE 160 REST OF EUROPE LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2016 - 2019, USD MILLION
  • TABLE 161 REST OF EUROPE LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2020 - 2026, USD MILLION
  • TABLE 162 REST OF EUROPE LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2016 - 2019, USD MILLION
  • TABLE 163 REST OF EUROPE LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2020 - 2026, USD MILLION
  • TABLE 164 ASIA PACIFIC LOCATION BASED ADVERTISING MARKET, 2016 - 2019, USD MILLION
  • TABLE 165 ASIA PACIFIC LOCATION BASED ADVERTISING MARKET, 2020 - 2026, USD MILLION
  • TABLE 166 ASIA PACIFIC LOCATION BASED ADVERTISING MARKET BY TYPE, 2016 - 2019, USD MILLION
  • TABLE 167 ASIA PACIFIC LOCATION BASED ADVERTISING MARKET BY TYPE, 2020 - 2026, USD MILLION
  • TABLE 168 ASIA PACIFIC LOCATION BASED ADVERTISING PUSH MARKET BY COUNTRY, 2016 - 2019, USD MILLION
  • TABLE 169 ASIA PACIFIC LOCATION BASED ADVERTISING PUSH MARKET BY COUNTRY, 2020 - 2026, USD MILLION
  • TABLE 170 ASIA PACIFIC LOCATION BASED ADVERTISING PULL MARKET BY COUNTRY, 2016 - 2019, USD MILLION
  • TABLE 171 ASIA PACIFIC LOCATION BASED ADVERTISING PULL MARKET BY COUNTRY, 2020 - 2026, USD MILLION
  • TABLE 172 ASIA PACIFIC LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2016 - 2019, USD MILLION
  • TABLE 173 ASIA PACIFIC LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2020 - 2026, USD MILLION
  • TABLE 174 ASIA PACIFIC LOCATION BASED ADVERTISING PUBLIC SPACES MARKET BY COUNTRY, 2016 - 2019, USD MILLION
  • TABLE 175 ASIA PACIFIC LOCATION BASED ADVERTISING PUBLIC SPACES MARKET BY COUNTRY, 2020 - 2026, USD MILLION
  • TABLE 176 ASIA PACIFIC LOCATION BASED ADVERTISING RETAIL OUTLETS MARKET BY COUNTRY, 2016 - 2019, USD MILLION
  • TABLE 177 ASIA PACIFIC LOCATION BASED ADVERTISING RETAIL OUTLETS MARKET BY COUNTRY, 2020 - 2026, USD MILLION
  • TABLE 178 ASIA PACIFIC LOCATION BASED ADVERTISING AIRPORTS & OTHERS MARKET BY COUNTRY, 2016 - 2019, USD MILLION
  • TABLE 179 ASIA PACIFIC LOCATION BASED ADVERTISING AIRPORTS & OTHERS MARKET BY COUNTRY, 2020 - 2026, USD MILLION
  • TABLE 180 ASIA PACIFIC LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2016 - 2019, USD MILLION
  • TABLE 181 ASIA PACIFIC LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2020 - 2026, USD MILLION
  • TABLE 182 ASIA PACIFIC MULTIMEDIA LOCATION BASED ADVERTISING MARKET BY COUNTRY, 2016 - 2019, USD MILLION
  • TABLE 183 ASIA PACIFIC MULTIMEDIA LOCATION BASED ADVERTISING MARKET BY COUNTRY, 2020 - 2026, USD MILLION
  • TABLE 184 ASIA PACIFIC TEXT LOCATION BASED ADVERTISING MARKET BY COUNTRY, 2016 - 2019, USD MILLION
  • TABLE 185 ASIA PACIFIC TEXT LOCATION BASED ADVERTISING MARKET BY COUNTRY, 2020 - 2026, USD MILLION
  • TABLE 186 ASIA PACIFIC LOCATION BASED ADVERTISING MARKET BY COUNTRY, 2016 - 2019, USD MILLION
  • TABLE 187 ASIA PACIFIC LOCATION BASED ADVERTISING MARKET BY COUNTRY, 2020 - 2026, USD MILLION
  • TABLE 188 CHINA LOCATION BASED ADVERTISING MARKET, 2016 - 2019, USD MILLION
  • TABLE 189 CHINA LOCATION BASED ADVERTISING MARKET, 2020 - 2026, USD MILLION
  • TABLE 190 CHINA LOCATION BASED ADVERTISING MARKET BY TYPE, 2016 - 2019, USD MILLION
  • TABLE 191 CHINA LOCATION BASED ADVERTISING MARKET BY TYPE, 2020 - 2026, USD MILLION
  • TABLE 192 CHINA LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2016 - 2019, USD MILLION
  • TABLE 193 CHINA LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2020 - 2026, USD MILLION
  • TABLE 194 CHINA LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2016 - 2019, USD MILLION
  • TABLE 195 CHINA LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2020 - 2026, USD MILLION
  • TABLE 196 JAPAN LOCATION BASED ADVERTISING MARKET, 2016 - 2019, USD MILLION
  • TABLE 197 JAPAN LOCATION BASED ADVERTISING MARKET, 2020 - 2026, USD MILLION
  • TABLE 198 JAPAN LOCATION BASED ADVERTISING MARKET BY TYPE, 2016 - 2019, USD MILLION
  • TABLE 199 JAPAN LOCATION BASED ADVERTISING MARKET BY TYPE, 2020 - 2026, USD MILLION
  • TABLE 200 JAPAN LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2016 - 2019, USD MILLION
  • TABLE 201 JAPAN LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2020 - 2026, USD MILLION
  • TABLE 202 JAPAN LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2016 - 2019, USD MILLION
  • TABLE 203 JAPAN LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2020 - 2026, USD MILLION
  • TABLE 204 INDIA LOCATION BASED ADVERTISING MARKET, 2016 - 2019, USD MILLION
  • TABLE 205 INDIA LOCATION BASED ADVERTISING MARKET, 2020 - 2026, USD MILLION
  • TABLE 206 INDIA LOCATION BASED ADVERTISING MARKET BY TYPE, 2016 - 2019, USD MILLION
  • TABLE 207 INDIA LOCATION BASED ADVERTISING MARKET BY TYPE, 2020 - 2026, USD MILLION
  • TABLE 208 INDIA LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2016 - 2019, USD MILLION
  • TABLE 209 INDIA LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2020 - 2026, USD MILLION
  • TABLE 210 INDIA LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2016 - 2019, USD MILLION
  • TABLE 211 INDIA LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2020 - 2026, USD MILLION
  • TABLE 212 SOUTH KOREA LOCATION BASED ADVERTISING MARKET, 2016 - 2019, USD MILLION
  • TABLE 213 SOUTH KOREA LOCATION BASED ADVERTISING MARKET, 2020 - 2026, USD MILLION
  • TABLE 214 SOUTH KOREA LOCATION BASED ADVERTISING MARKET BY TYPE, 2016 - 2019, USD MILLION
  • TABLE 215 SOUTH KOREA LOCATION BASED ADVERTISING MARKET BY TYPE, 2020 - 2026, USD MILLION
  • TABLE 216 SOUTH KOREA LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2016 - 2019, USD MILLION
  • TABLE 217 SOUTH KOREA LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2020 - 2026, USD MILLION
  • TABLE 218 SOUTH KOREA LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2016 - 2019, USD MILLION
  • TABLE 219 SOUTH KOREA LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2020 - 2026, USD MILLION
  • TABLE 220 SINGAPORE LOCATION BASED ADVERTISING MARKET, 2016 - 2019, USD MILLION
  • TABLE 221 SINGAPORE LOCATION BASED ADVERTISING MARKET, 2020 - 2026, USD MILLION
  • TABLE 222 SINGAPORE LOCATION BASED ADVERTISING MARKET BY TYPE, 2016 - 2019, USD MILLION
  • TABLE 223 SINGAPORE LOCATION BASED ADVERTISING MARKET BY TYPE, 2020 - 2026, USD MILLION
  • TABLE 224 SINGAPORE LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2016 - 2019, USD MILLION
  • TABLE 225 SINGAPORE LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2020 - 2026, USD MILLION
  • TABLE 226 SINGAPORE LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2016 - 2019, USD MILLION
  • TABLE 227 SINGAPORE LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2020 - 2026, USD MILLION
  • TABLE 228 MALAYSIA LOCATION BASED ADVERTISING MARKET, 2016 - 2019, USD MILLION
  • TABLE 229 MALAYSIA LOCATION BASED ADVERTISING MARKET, 2020 - 2026, USD MILLION
  • TABLE 230 MALAYSIA LOCATION BASED ADVERTISING MARKET BY TYPE, 2016 - 2019, USD MILLION
  • TABLE 231 MALAYSIA LOCATION BASED ADVERTISING MARKET BY TYPE, 2020 - 2026, USD MILLION
  • TABLE 232 MALAYSIA LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2016 - 2019, USD MILLION
  • TABLE 233 MALAYSIA LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2020 - 2026, USD MILLION
  • TABLE 234 MALAYSIA LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2016 - 2019, USD MILLION
  • TABLE 235 MALAYSIA LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2020 - 2026, USD MILLION
  • TABLE 236 REST OF ASIA PACIFIC LOCATION BASED ADVERTISING MARKET, 2016 - 2019, USD MILLION
  • TABLE 237 REST OF ASIA PACIFIC LOCATION BASED ADVERTISING MARKET, 2020 - 2026, USD MILLION
  • TABLE 238 REST OF ASIA PACIFIC LOCATION BASED ADVERTISING MARKET BY TYPE, 2016 - 2019, USD MILLION
  • TABLE 239 REST OF ASIA PACIFIC LOCATION BASED ADVERTISING MARKET BY TYPE, 2020 - 2026, USD MILLION
  • TABLE 240 REST OF ASIA PACIFIC LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2016 - 2019, USD MILLION
  • TABLE 241 REST OF ASIA PACIFIC LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2020 - 2026, USD MILLION
  • TABLE 242 REST OF ASIA PACIFIC LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2016 - 2019, USD MILLION
  • TABLE 243 REST OF ASIA PACIFIC LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2020 - 2026, USD MILLION
  • TABLE 244 LAMEA LOCATION BASED ADVERTISING MARKET, 2016 - 2019, USD MILLION
  • TABLE 245 LAMEA LOCATION BASED ADVERTISING MARKET, 2020 - 2026, USD MILLION
  • TABLE 246 LAMEA LOCATION BASED ADVERTISING MARKET BY TYPE, 2016 - 2019, USD MILLION
  • TABLE 247 LAMEA LOCATION BASED ADVERTISING MARKET BY TYPE, 2020 - 2026, USD MILLION
  • TABLE 248 LAMEA LOCATION BASED ADVERTISING PUSH MARKET BY COUNTRY, 2016 - 2019, USD MILLION
  • TABLE 249 LAMEA LOCATION BASED ADVERTISING PUSH MARKET BY COUNTRY, 2020 - 2026, USD MILLION
  • TABLE 250 LAMEA LOCATION BASED ADVERTISING PULL MARKET BY COUNTRY, 2016 - 2019, USD MILLION
  • TABLE 251 LAMEA LOCATION BASED ADVERTISING PULL MARKET BY COUNTRY, 2020 - 2026, USD MILLION
  • TABLE 252 LAMEA LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2016 - 2019, USD MILLION
  • TABLE 253 LAMEA LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2020 - 2026, USD MILLION
  • TABLE 254 LAMEA LOCATION BASED ADVERTISING PUBLIC SPACES MARKET BY COUNTRY, 2016 - 2019, USD MILLION
  • TABLE 255 LAMEA LOCATION BASED ADVERTISING PUBLIC SPACES MARKET BY COUNTRY, 2020 - 2026, USD MILLION
  • TABLE 256 LAMEA LOCATION BASED ADVERTISING RETAIL OUTLETS MARKET BY COUNTRY, 2016 - 2019, USD MILLION
  • TABLE 257 LAMEA LOCATION BASED ADVERTISING RETAIL OUTLETS MARKET BY COUNTRY, 2020 - 2026, USD MILLION
  • TABLE 258 LAMEA LOCATION BASED ADVERTISING AIRPORTS & OTHERS MARKET BY COUNTRY, 2016 - 2019, USD MILLION
  • TABLE 259 LAMEA LOCATION BASED ADVERTISING AIRPORTS & OTHERS MARKET BY COUNTRY, 2020 - 2026, USD MILLION
  • TABLE 260 LAMEA LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2016 - 2019, USD MILLION
  • TABLE 261 LAMEA LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2020 - 2026, USD MILLION
  • TABLE 262 LAMEA MULTIMEDIA LOCATION BASED ADVERTISING MARKET BY COUNTRY, 2016 - 2019, USD MILLION
  • TABLE 263 LAMEA MULTIMEDIA LOCATION BASED ADVERTISING MARKET BY COUNTRY, 2020 - 2026, USD MILLION
  • TABLE 264 LAMEA TEXT LOCATION BASED ADVERTISING MARKET BY COUNTRY, 2016 - 2019, USD MILLION
  • TABLE 265 LAMEA TEXT LOCATION BASED ADVERTISING MARKET BY COUNTRY, 2020 - 2026, USD MILLION
  • TABLE 266 LAMEA LOCATION BASED ADVERTISING MARKET BY COUNTRY, 2016 - 2019, USD MILLION
  • TABLE 267 LAMEA LOCATION BASED ADVERTISING MARKET BY COUNTRY, 2020 - 2026, USD MILLION
  • TABLE 268 BRAZIL LOCATION BASED ADVERTISING MARKET, 2016 - 2019, USD MILLION
  • TABLE 269 BRAZIL LOCATION BASED ADVERTISING MARKET, 2020 - 2026, USD MILLION
  • TABLE 270 BRAZIL LOCATION BASED ADVERTISING MARKET BY TYPE, 2016 - 2019, USD MILLION
  • TABLE 271 BRAZIL LOCATION BASED ADVERTISING MARKET BY TYPE, 2020 - 2026, USD MILLION
  • TABLE 272 BRAZIL LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2016 - 2019, USD MILLION
  • TABLE 273 BRAZIL LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2020 - 2026, USD MILLION
  • TABLE 274 BRAZIL LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2016 - 2019, USD MILLION
  • TABLE 275 BRAZIL LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2020 - 2026, USD MILLION
  • TABLE 276 ARGENTINA LOCATION BASED ADVERTISING MARKET, 2016 - 2019, USD MILLION
  • TABLE 277 ARGENTINA LOCATION BASED ADVERTISING MARKET, 2020 - 2026, USD MILLION
  • TABLE 278 ARGENTINA LOCATION BASED ADVERTISING MARKET BY TYPE, 2016 - 2019, USD MILLION
  • TABLE 279 ARGENTINA LOCATION BASED ADVERTISING MARKET BY TYPE, 2020 - 2026, USD MILLION
  • TABLE 280 ARGENTINA LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2016 - 2019, USD MILLION
  • TABLE 281 ARGENTINA LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2020 - 2026, USD MILLION
  • TABLE 282 ARGENTINA LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2016 - 2019, USD MILLION
  • TABLE 283 ARGENTINA LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2020 - 2026, USD MILLION
  • TABLE 284 UAE LOCATION BASED ADVERTISING MARKET, 2016 - 2019, USD MILLION
  • TABLE 285 UAE LOCATION BASED ADVERTISING MARKET, 2020 - 2026, USD MILLION
  • TABLE 286 UAE LOCATION BASED ADVERTISING MARKET BY TYPE, 2016 - 2019, USD MILLION
  • TABLE 287 UAE LOCATION BASED ADVERTISING MARKET BY TYPE, 2020 - 2026, USD MILLION
  • TABLE 288 UAE LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2016 - 2019, USD MILLION
  • TABLE 289 UAE LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2020 - 2026, USD MILLION
  • TABLE 290 UAE LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2016 - 2019, USD MILLION
  • TABLE 291 UAE LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2020 - 2026, USD MILLION
  • TABLE 292 SAUDI ARABIA LOCATION BASED ADVERTISING MARKET, 2016 - 2019, USD MILLION
  • TABLE 293 SAUDI ARABIA LOCATION BASED ADVERTISING MARKET, 2020 - 2026, USD MILLION
  • TABLE 294 SAUDI ARABIA LOCATION BASED ADVERTISING MARKET BY TYPE, 2016 - 2019, USD MILLION
  • TABLE 295 SAUDI ARABIA LOCATION BASED ADVERTISING MARKET BY TYPE, 2020 - 2026, USD MILLION
  • TABLE 296 SAUDI ARABIA LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2016 - 2019, USD MILLION
  • TABLE 297 SAUDI ARABIA LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2020 - 2026, USD MILLION
  • TABLE 298 SAUDI ARABIA LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2016 - 2019, USD MILLION
  • TABLE 299 SAUDI ARABIA LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2020 - 2026, USD MILLION
  • TABLE 300 SOUTH AFRICA LOCATION BASED ADVERTISING MARKET, 2016 - 2019, USD MILLION
  • TABLE 301 SOUTH AFRICA LOCATION BASED ADVERTISING MARKET, 2020 - 2026, USD MILLION
  • TABLE 302 SOUTH AFRICA LOCATION BASED ADVERTISING MARKET BY TYPE, 2016 - 2019, USD MILLION
  • TABLE 303 SOUTH AFRICA LOCATION BASED ADVERTISING MARKET BY TYPE, 2020 - 2026, USD MILLION
  • TABLE 304 SOUTH AFRICA LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2016 - 2019, USD MILLION
  • TABLE 305 SOUTH AFRICA LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2020 - 2026, USD MILLION
  • TABLE 306 SOUTH AFRICA LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2016 - 2019, USD MILLION
  • TABLE 307 SOUTH AFRICA LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2020 - 2026, USD MILLION
  • TABLE 308 NIGERIA LOCATION BASED ADVERTISING MARKET, 2016 - 2019, USD MILLION
  • TABLE 309 NIGERIA LOCATION BASED ADVERTISING MARKET, 2020 - 2026, USD MILLION
  • TABLE 310 NIGERIA LOCATION BASED ADVERTISING MARKET BY TYPE, 2016 - 2019, USD MILLION
  • TABLE 311 NIGERIA LOCATION BASED ADVERTISING MARKET BY TYPE, 2020 - 2026, USD MILLION
  • TABLE 312 NIGERIA LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2016 - 2019, USD MILLION
  • TABLE 313 NIGERIA LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2020 - 2026, USD MILLION
  • TABLE 314 NIGERIA LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2016 - 2019, USD MILLION
  • TABLE 315 NIGERIA LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2020 - 2026, USD MILLION
  • TABLE 316 REST OF LAMEA LOCATION BASED ADVERTISING MARKET, 2016 - 2019, USD MILLION
  • TABLE 317 REST OF LAMEA LOCATION BASED ADVERTISING MARKET, 2020 - 2026, USD MILLION
  • TABLE 318 REST OF LAMEA LOCATION BASED ADVERTISING MARKET BY TYPE, 2016 - 2019, USD MILLION
  • TABLE 319 REST OF LAMEA LOCATION BASED ADVERTISING MARKET BY TYPE, 2020 - 2026, USD MILLION
  • TABLE 320 REST OF LAMEA LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2016 - 2019, USD MILLION
  • TABLE 321 REST OF LAMEA LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2020 - 2026, USD MILLION
  • TABLE 322 REST OF LAMEA LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2016 - 2019, USD MILLION
  • TABLE 323 REST OF LAMEA LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2020 - 2026, USD MILLION
  • TABLE 324 KEY INFORMATION - ERICSSON AB
  • TABLE 325 KEY INFORMATION - GOOGLE, INC.
  • TABLE 326 KEY INFORMATION - IBM CORPORATION
  • TABLE 327 KEY INFORMATION - NEAR PTE. LTD.
  • TABLE 328 KEY INFORMATION - TELENITY, INC.
  • TABLE 329 KEY INFORMATION - SCANBUY, INC.
  • TABLE 330 KEY INFORMATION - FOURSQUARE LABS, INC.
  • TABLE 331 KEY INFORMATION - SHOPKICK, INC.
  • TABLE 332 KEY INFORMATION - GROUNDTRUTH, INC.
  • TABLE 333 KEY INFORMATION - ADMOOVE SAS

LIST OF FIGURES

  • FIG 1 METHODOLOGY FOR THE RESEARCH
  • FIG 2 KEY LEADING STRATEGIES: PERCENTAGE DISTRIBUTION (2016-2020)
  • FIG 3 KEY STRATEGIC MOVE: (PRODUCT LAUNCHES AND PRODUCT EXPANSIONS : 2016, JUN - 2020, JUN) LEADING PLAYERS
  • FIG 4 RECENT STRATEGIES AND DEVELOPMENTS: ERICSSON AB
  • FIG 5 SWOT ANALYSIS: ERICSSON AB
  • FIG 6 SWOT ANALYSIS: ALPHABET INC. (GOOGLE INC.)
  • FIG 7 RECENT STRATEGIES AND DEVELOPMENTS: IBM CORPORATION
  • FIG 8 SWOT ANALYSIS: IBM CORPORATION
  • FIG 9 RECENT STRATEGIES AND DEVELOPMENTS: FOURSQUARE LABS, INC.
  • FIG 10 RECENT STRATEGIES AND DEVELOPMENTS: GROUNDTRUTH, INC.
目次

The Global Location Based Advertising Market size is expected to reach $163.5 billion by 2026, rising at a market growth of 18.5% CAGR during the forecast period. Location-based advertising includes online and offline strategies created to help businesses plan and execute marketing activities based on the geographical location of customers. The usage of consumer data to display relevant brand messages to a highly targeted audience is at the heart of location-based marketing. Localized marketing, also known as geo-marketing, is not a new idea. Businesses have always recognized the importance of marketing to people on the basis of their location. Owing to this, a number of brick-and-mortar businesses also send direct mailers, and that's why during the tax season, a lot of people can be seen wearing Statue of Liberty costumes on the roadside.

Consumers have to opt-in to allow this kind of data to be available, and location-based marketing is therefore driven through the consumer's granted permissions. Relevance is also at the root of the approach. If a consumer dines in a restaurant, they might see an ad on their phone for an ice-cream shop only a block away. When a shopper is always in the Little League area on springtime Saturdays, and the data reveals that he hits the grocery store on Thursdays, so the location data has helped to come onto a conclusion that says Tuesday or Wednesday can be the perfect time to deliver a game-friendly snacks package.

Rapidly growing digitalization across business verticals, increasing adoption of internet & GPS enabled mobile devices, and accelerated usage of customer data by advertisers are the key factors that drive demand growth for Location Based Advertising (LBA). Furthermore, the growing usage of social media by users and the move of advertisers from conventional banner ads to new channels have driven the use of LBA across industries. In addition, regulatory initiatives to ensure consumer health, the proliferation of new data sources and the changing marketing approach are expected to encourage demand development over the forecast period.

Based on Type, the market is segmented into Push and Pull. Based on Application, the market is segmented into Public Spaces, Retail Outlets and Airports & Others. Based on Content Type, the market is segmented into Multimedia and Text. Based on Regions, the market is segmented into North America, Europe, Asia Pacific, and Latin America, Middle East & Africa.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Ericsson AB (Placecast), Google, Inc., IBM Corporation, Near Pte. Ltd., Telenity, Inc., Scanbuy, Inc., Foursquare Labs, Inc., Shopkick, Inc. (Trax), GroundTruth, Inc., and AdMoove SAS.

Strategies deployed in Location Based Advertising Market

Jun-2020: GroundTruth introduced the Connected TV (CTV) solution and Desktop offering, coupled with its existing mobile capabilities. With these capabilities, GroundTruth aimed to provide marketers broader access to cross-device channels to drive consumers to physical points of interest or convert them online.

May-2020: Google collaborated with Singapore Press Holdings (SPH). The collaboration was aimed to grow digital advertising revenue and develop their digital video content business.

May-2020: GroundTruth partnered with Yext, Inc., the Search Experience Cloud company. Following the partnership, the companies aim to create customized location-based mobile advertising campaigns for marketers who utilize the Yext platform. The customers can manage their listings within the Yext platform and utilize GroundTruth's proprietary Blueprints mapping technology to identify and target customers with tailored ads and offerings.

Jun-2019: IBM introduced Watson Ads Builder, a self-service advertising solution. The solution uses artificial intelligence (AI) designed to empower creative agencies and developers. This solution helps creative agencies and developers build engaging, one-on-one conversations between brands and consumers across any digital property.

May-2019: Foursquare acquired Placed from Snap Inc. Foursquare has added the Placed product-#1 in-store visit attribution across digital, OOH and TV to Foursquare's bundle of location-based offerings. The acquisition helped the company to build the world's most trusted, independent location technology platform.

Sep-2018: Ericsson Emodo partnered with Axonix following which Emodo unveiled Emodo Supply, the first and only carrier data-powered product. The product enables demand-side platforms (DSPs) to filter media supply for accuracy, thus bringing clean and reliable inventory into the programmatic environment. By filtering media supply before the bidding process, Emodo Supply ensures that only carrier-verified, high-quality inventory is purchased for campaigns, reducing wasted ad spend, and improving ROI.

Sep-2018: Foursquare announced its partnership with the Hotel group, Hilton. The partnership was aimed to launch a new feature in the Hilton Honors mobile app called Explore. It helps guests discover local places to visit, which have been selected by Hilton team members who live in the area. The Hilton Honors app uses Foursquare's Places API as the source of its information, which includes ratings, real-time information, photos, and basic information like opening times.

Aug-2018: Google Mobile Advertising business, AdMob signed partnership agreement with Unity Technologies, creator of the world's leading real-time 3D development platform. Under the partnership, the companies have been working on the way advertisers reach gamers on-the-go and help mobile game developers monetize their apps.

Jun-2018: Ericsson Emodo, Ericsson's mobile advertising and monetization platform launched Emodo Audiences. The product uses highly accurate data at scale to pre-verify mobile audiences and inventory, then make it available through any major demand-side platform (DSP).

May-2018: Ericsson Emodo, Ericsson's mobile advertising, and monetization platform introduced Emodo Verification. This product help advertisers minimize wasted mobile ad dollars and more effectively reach target audiences. The product is an independent verification tool that uses carrier data to validate the accuracy of mobile audiences and ad campaigns.

Apr-2018: Foursquare announced that it launched Sixteen by Foursquare. This solution has been dedicated to exploring the intersection of creativity and location technology.

Apr-2018: Foursquare introduced the Places API for Start-Ups, a product that provides access to Foursquare location intelligence capabilities. This enabled startups and SMBs to integrate applications with Foursquare platform data and capabilities such as global venue database, descriptive place attributes, and Snap-to-Place.

Feb-2018: GroundTruth unveiled the GroundTruth Ads Manager, the industry's first end-to-end self-serve platform for mobile location-based advertising. Marketers can now simply access GroundTruth's platform, which sees 2 out of 3 smartphone users, to sign-up, input a credit card, and create their first campaign in a matter of minutes, no minimum spend required.

Jan-2018: IBM teamed up with Jivox, the personalized digital marketing technology leader. Following the collaboration, the latter company has integrated WEATHERfx data from IBM Watson Advertising (formerly The Weather Company's ad sales business) into its Jivox IQ platform that powers dynamic content optimization (DCO). Through this integration, the WEATHERfx triggers inform the Jivox DecisionGraph technology, its AI-powered recommendations, and dynamic audience scoring, to enable brand marketers to optimize marketing campaigns in real-time, and adjust messaging and creative based on local weather conditions.

Scope of the Study

Market Segmentation:

By Type

  • Push
  • Pull

By Application

  • Public Spaces
  • Retail Outlets
  • Airports & Others

By Content Type

  • Multimedia
  • Text

By Geography

  • North America

US

Canada

Mexico

Rest of North America

  • Europe

Germany

UK

France

Russia

Spain

Italy

Rest of Europe

  • Asia Pacific

China

Japan

India

South Korea

Singapore

Malaysia

Rest of Asia Pacific

  • LAMEA

Brazil

Argentina

UAE

Saudi Arabia

South Africa

Nigeria

Rest of LAMEA

Companies Profiled

  • Ericsson AB (Placecast)
  • Google, Inc.
  • IBM Corporation
  • Near Pte. Ltd.
  • Telenity, Inc.
  • Scanbuy, Inc.
  • Foursquare Labs, Inc.
  • Shopkick, Inc. (Trax)
  • GroundTruth, Inc.
  • AdMoove SAS

Unique Offerings from KBV Research

  • Exhaustive coverage
  • Highest number of market tables and figures
  • Subscription based model available
  • Guaranteed best price
  • Assured post sales research support with 10% customization free

Table of Contents

Chapter 1. Market Scope & Methodology

  • 1.1 Market Definition
  • 1.2 Objectives
  • 1.3 Market Scope
  • 1.4 Segmentation
    • 1.4.1 Global Location Based Advertising Market, by Type
    • 1.4.2 Global Location Based Advertising Market, by Application
    • 1.4.3 Global Location Based Advertising Market, by Content Type
    • 1.4.4 Global Location Based Advertising Market, by Geography
  • 1.5 Methodology for the research

Chapter 2. Market Overview

  • 2.1 Introduction
    • 2.1.1 Overview
    • 2.1.2 Executive Summary
    • 2.1.3 Market Composition and Scenario
  • 2.2 Key Factors Impacting the Market
    • 2.2.1 Market Drivers
    • 2.2.2 Market Restraints

Chapter 3. Competition Analysis - Global

  • 3.1 Recent Industry Wide Strategic Developments
    • 3.1.1 Partnerships, Collaborations and Agreements
    • 3.1.2 Product Launches and Product Expansions
    • 3.1.3 Mergers & Acquisitions
  • 3.2 Top Winning Strategies
    • 3.2.1 Key Leading Strategies: Percentage Distribution (2016-2020)
    • 3.2.2 Key Strategic Move: (Product Launches and Product Expansions : 2016, Jun - 2020, Jun) Leading Players

Chapter 4. Global Location Based Advertising Market by Type

  • 4.1 Global Location Based Advertising Push Market by Region
  • 4.2 Global Location Based Advertising Pull Market by Region

Chapter 5. Global Location Based Advertising Market by Application

  • 5.1 Global Location Based Advertising Public Spaces Market by Region
  • 5.2 Global Location Based Advertising Retail Outlets Market by Region
  • 5.3 Global Location Based Advertising Airports & Others Market by Region

Chapter 6. Global Location Based Advertising Market by Content Type

  • 6.1 Global Multimedia Location Based Advertising Market by Region
  • 6.2 Global Text Location Based Advertising Market by Region

Chapter 7. Global Location Based Advertising Market by Region

  • 7.1 North America Location Based Advertising Market
    • 7.1.1 North America Location Based Advertising Market by Type
      • 7.1.1.1 North America Location Based Advertising Push Market by Country
      • 7.1.1.2 North America Location Based Advertising Pull Market by Country
    • 7.1.2 North America Location Based Advertising Market by Application
      • 7.1.2.1 North America Location Based Advertising Public Spaces Market by Country
      • 7.1.2.2 North America Location Based Advertising Retail Outlets Market by Country
      • 7.1.2.3 North America Location Based Advertising Airports & Others Market by Country
    • 7.1.3 North America Location Based Advertising Market by Content Type
      • 7.1.3.1 North America Multimedia Location Based Advertising Market by Country
      • 7.1.3.2 North America Text Location Based Advertising Market by Country
    • 7.1.4 North America Location Based Advertising Market by Country
      • 7.1.4.1 US Location Based Advertising Market
        • 7.1.4.1.1 US Location Based Advertising Market by Type
        • 7.1.4.1.2 US Location Based Advertising Market by Application
        • 7.1.4.1.3 US Location Based Advertising Market by Content Type
      • 7.1.4.2 Canada Location Based Advertising Market
        • 7.1.4.2.1 Canada Location Based Advertising Market by Type
        • 7.1.4.2.2 Canada Location Based Advertising Market by Application
        • 7.1.4.2.3 Canada Location Based Advertising Market by Content Type
      • 7.1.4.3 Mexico Location Based Advertising Market
        • 7.1.4.3.1 Mexico Location Based Advertising Market by Type
        • 7.1.4.3.2 Mexico Location Based Advertising Market by Application
        • 7.1.4.3.3 Mexico Location Based Advertising Market by Content Type
      • 7.1.4.4 Rest of North America Location Based Advertising Market
        • 7.1.4.4.1 Rest of North America Location Based Advertising Market by Type
        • 7.1.4.4.2 Rest of North America Location Based Advertising Market by Application
        • 7.1.4.4.3 Rest of North America Location Based Advertising Market by Content Type
  • 7.2 Europe Location Based Advertising Market
    • 7.2.1 Europe Location Based Advertising Market by Type
      • 7.2.1.1 Europe Location Based Advertising Push Market by Country
      • 7.2.1.2 Europe Location Based Advertising Pull Market by Country
    • 7.2.2 Europe Location Based Advertising Market by Application
      • 7.2.2.1 Europe Location Based Advertising Public Spaces Market by Country
      • 7.2.2.2 Europe Location Based Advertising Retail Outlets Market by Country
      • 7.2.2.3 Europe Location Based Advertising Airports & Others Market by Country
    • 7.2.3 Europe Location Based Advertising Market by Content Type
      • 7.2.3.1 Europe Multimedia Location Based Advertising Market by Country
      • 7.2.3.2 Europe Text Location Based Advertising Market by Country
    • 7.2.4 Europe Location Based Advertising Market by Country
      • 7.2.4.1 Germany Location Based Advertising Market
        • 7.2.4.1.1 Germany Location Based Advertising Market by Type
        • 7.2.4.1.2 Germany Location Based Advertising Market by Application
        • 7.2.4.1.3 Germany Location Based Advertising Market by Content Type
      • 7.2.4.2 UK Location Based Advertising Market
        • 7.2.4.2.1 UK Location Based Advertising Market by Type
        • 7.2.4.2.2 UK Location Based Advertising Market by Application
        • 7.2.4.2.3 UK Location Based Advertising Market by Content Type
      • 7.2.4.3 France Location Based Advertising Market
        • 7.2.4.3.1 France Location Based Advertising Market by Type
        • 7.2.4.3.2 France Location Based Advertising Market by Application
        • 7.2.4.3.3 France Location Based Advertising Market by Content Type
      • 7.2.4.4 Russia Location Based Advertising Market
        • 7.2.4.4.1 Russia Location Based Advertising Market by Type
        • 7.2.4.4.2 Russia Location Based Advertising Market by Application
        • 7.2.4.4.3 Russia Location Based Advertising Market by Content Type
      • 7.2.4.5 Spain Location Based Advertising Market
        • 7.2.4.5.1 Spain Location Based Advertising Market by Type
        • 7.2.4.5.2 Spain Location Based Advertising Market by Application
        • 7.2.4.5.3 Spain Location Based Advertising Market by Content Type
      • 7.2.4.6 Italy Location Based Advertising Market
        • 7.2.4.6.1 Italy Location Based Advertising Market by Type
        • 7.2.4.6.2 Italy Location Based Advertising Market by Application
        • 7.2.4.6.3 Italy Location Based Advertising Market by Content Type
      • 7.2.4.7 Rest of Europe Location Based Advertising Market
        • 7.2.4.7.1 Rest of Europe Location Based Advertising Market by Type
        • 7.2.4.7.2 Rest of Europe Location Based Advertising Market by Application
        • 7.2.4.7.3 Rest of Europe Location Based Advertising Market by Content Type
  • 7.3 Asia Pacific Location Based Advertising Market
    • 7.3.1 Asia Pacific Location Based Advertising Market by Type
      • 7.3.1.1 Asia Pacific Location Based Advertising Push Market by Country
      • 7.3.1.2 Asia Pacific Location Based Advertising Pull Market by Country
    • 7.3.2 Asia Pacific Location Based Advertising Market by Application
      • 7.3.2.1 Asia Pacific Location Based Advertising Public Spaces Market by Country
      • 7.3.2.2 Asia Pacific Location Based Advertising Retail Outlets Market by Country
      • 7.3.2.3 Asia Pacific Location Based Advertising Airports & Others Market by Country
    • 7.3.3 Asia Pacific Location Based Advertising Market by Content Type
      • 7.3.3.1 Asia Pacific Multimedia Location Based Advertising Market by Country
      • 7.3.3.2 Asia Pacific Text Location Based Advertising Market by Country
    • 7.3.4 Asia Pacific Location Based Advertising Market by Country
      • 7.3.4.1 China Location Based Advertising Market
        • 7.3.4.1.1 China Location Based Advertising Market by Type
        • 7.3.4.1.2 China Location Based Advertising Market by Application
        • 7.3.4.1.3 China Location Based Advertising Market by Content Type
      • 7.3.4.2 Japan Location Based Advertising Market
        • 7.3.4.2.1 Japan Location Based Advertising Market by Type
        • 7.3.4.2.2 Japan Location Based Advertising Market by Application
        • 7.3.4.2.3 Japan Location Based Advertising Market by Content Type
      • 7.3.4.3 India Location Based Advertising Market
        • 7.3.4.3.1 India Location Based Advertising Market by Type
        • 7.3.4.3.2 India Location Based Advertising Market by Application
        • 7.3.4.3.3 India Location Based Advertising Market by Content Type
      • 7.3.4.4 South Korea Location Based Advertising Market
        • 7.3.4.4.1 South Korea Location Based Advertising Market by Type
        • 7.3.4.4.2 South Korea Location Based Advertising Market by Application
        • 7.3.4.4.3 South Korea Location Based Advertising Market by Content Type
      • 7.3.4.5 Singapore Location Based Advertising Market
        • 7.3.4.5.1 Singapore Location Based Advertising Market by Type
        • 7.3.4.5.2 Singapore Location Based Advertising Market by Application
        • 7.3.4.5.3 Singapore Location Based Advertising Market by Content Type
      • 7.3.4.6 Malaysia Location Based Advertising Market
        • 7.3.4.6.1 Malaysia Location Based Advertising Market by Type
        • 7.3.4.6.2 Malaysia Location Based Advertising Market by Application
        • 7.3.4.6.3 Malaysia Location Based Advertising Market by Content Type
      • 7.3.4.7 Rest of Asia Pacific Location Based Advertising Market
        • 7.3.4.7.1 Rest of Asia Pacific Location Based Advertising Market by Type
        • 7.3.4.7.2 Rest of Asia Pacific Location Based Advertising Market by Application
        • 7.3.4.7.3 Rest of Asia Pacific Location Based Advertising Market by Content Type
  • 7.4 LAMEA Location Based Advertising Market
    • 7.4.1 LAMEA Location Based Advertising Market by Type
      • 7.4.1.1 LAMEA Location Based Advertising Push Market by Country
      • 7.4.1.2 LAMEA Location Based Advertising Pull Market by Country
    • 7.4.2 LAMEA Location Based Advertising Market by Application
      • 7.4.2.1 LAMEA Location Based Advertising Public Spaces Market by Country
      • 7.4.2.2 LAMEA Location Based Advertising Retail Outlets Market by Country
      • 7.4.2.3 LAMEA Location Based Advertising Airports & Others Market by Country
    • 7.4.3 LAMEA Location Based Advertising Market by Content Type
      • 7.4.3.1 LAMEA Multimedia Location Based Advertising Market by Country
      • 7.4.3.2 LAMEA Text Location Based Advertising Market by Country
    • 7.4.4 LAMEA Location Based Advertising Market by Country
      • 7.4.4.1 Brazil Location Based Advertising Market
        • 7.4.4.1.1 Brazil Location Based Advertising Market by Type
        • 7.4.4.1.2 Brazil Location Based Advertising Market by Application
        • 7.4.4.1.3 Brazil Location Based Advertising Market by Content Type
      • 7.4.4.2 Argentina Location Based Advertising Market
        • 7.4.4.2.1 Argentina Location Based Advertising Market by Type
        • 7.4.4.2.2 Argentina Location Based Advertising Market by Application
        • 7.4.4.2.3 Argentina Location Based Advertising Market by Content Type
      • 7.4.4.3 UAE Location Based Advertising Market
        • 7.4.4.3.1 UAE Location Based Advertising Market by Type
        • 7.4.4.3.2 UAE Location Based Advertising Market by Application
        • 7.4.4.3.3 UAE Location Based Advertising Market by Content Type
      • 7.4.4.4 Saudi Arabia Location Based Advertising Market
        • 7.4.4.4.1 Saudi Arabia Location Based Advertising Market by Type
        • 7.4.4.4.2 Saudi Arabia Location Based Advertising Market by Application
        • 7.4.4.4.3 Saudi Arabia Location Based Advertising Market by Content Type
      • 7.4.4.5 South Africa Location Based Advertising Market
        • 7.4.4.5.1 South Africa Location Based Advertising Market by Type
        • 7.4.4.5.2 South Africa Location Based Advertising Market by Application
        • 7.4.4.5.3 South Africa Location Based Advertising Market by Content Type
      • 7.4.4.6 Nigeria Location Based Advertising Market
        • 7.4.4.6.1 Nigeria Location Based Advertising Market by Type
        • 7.4.4.6.2 Nigeria Location Based Advertising Market by Application
        • 7.4.4.6.3 Nigeria Location Based Advertising Market by Content Type
      • 7.4.4.7 Rest of LAMEA Location Based Advertising Market
        • 7.4.4.7.1 Rest of LAMEA Location Based Advertising Market by Type
        • 7.4.4.7.2 Rest of LAMEA Location Based Advertising Market by Application
        • 7.4.4.7.3 Rest of LAMEA Location Based Advertising Market by Content Type

Chapter 8. Company Profiles

  • 8.1 Ericsson AB (Placecast)
    • 8.1.1 Company Overview
    • 8.1.2 Financial Analysis
    • 8.1.3 Segmental and Regional Analysis
    • 8.1.4 Research & Development Expense
    • 8.1.5 Recent strategies and developments:
      • 8.1.5.1 Partnerships, Collaborations, and Agreements:
      • 8.1.5.2 Product Launches and Product Expansions:
    • 8.1.6 SWOT Analysis
  • 8.2 Google, Inc.
    • 8.2.1 Company Overview
    • 8.2.2 Financial Analysis
    • 8.2.3 Segmental and Regional Analysis
    • 8.2.4 Research & Development Expense
    • 8.2.5 Recent strategies and developments:
      • 8.2.5.1 Partnerships, Collaborations, and Agreements:
    • 8.2.6 SWOT Analysis
  • 8.3 IBM Corporation
    • 8.3.1 Company Overview
    • 8.3.2 Financial Analysis
    • 8.3.3 Regional & Segmental Analysis
    • 8.3.4 Research & Development Expenses
    • 8.3.5 Recent strategies and developments:
      • 8.3.5.1 Partnerships, Collaborations, and Agreements:
      • 8.3.5.2 Product Launches and Product Expansions:
    • 8.3.6 SWOT Analysis
  • 8.4 Near Pte. Ltd.
    • 8.4.1 Company Overview
    • 8.4.2 Recent strategies and developments:
      • 8.4.2.1 Product Launches and Product Expansions:
  • 8.5 Telenity, Inc.
    • 8.5.1 Company Overview
  • 8.6 Scanbuy, Inc.
    • 8.6.1 Company Overview
  • 8.7 Foursquare Labs, Inc.
    • 8.7.1 Company Overview
    • 8.7.2 Recent strategies and developments:
      • 8.7.2.1 Partnerships, Collaborations, and Agreements:
      • 8.7.2.2 Product Launches and Product Expansions:
      • 8.7.2.3 Acquisition and Mergers:
  • 8.8 Shopkick, Inc. (Trax)
    • 8.8.1 Company Overview
  • 8.9 GroundTruth, Inc.
    • 8.9.1 Company Overview
    • 8.9.2 Recent strategies and developments:
      • 8.9.2.1 Partnerships, Collaborations, and Agreements:
      • 8.9.2.2 Product Launches and Product Expansions:
  • 8.1 AdMoove SAS (ANTLIA Investments B.V.)
    • 8.10.1 Company Overview
    • 8.10.2 Recent strategies and developments:
      • 8.10.2.1 Partnerships, Collaborations, and Agreements:
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