ソーシャルメディアリスニングの世界市場規模、シェア、動向分析：アプリケーション別、ソリューション別、業種別、地域別、展望と予測、2024年～2031年

世界のソーシャルメディアリスニング市場規模は、予測期間中に13.7%のCAGRで市場成長し、2031年までに213億米ドルに達すると予想されています。

さらに、データ分析を活用する方向へのシフトにより、組織は直感的な意思決定から離れ、代わりに証拠に基づく洞察に頼って行動を形作るようになりました。これらのツールは、Facebook、Instagram、Twitter、TikTokなどのさまざまなプラットフォームから豊富なデータを提供し、企業はそれを分析して消費者の行動、好み、動向をより深く理解できます。その結果、市場の拡大は、データ主導の意思決定の普及の増加に大きく影響されます。

しかし、個人データの悪用に対する認識が高まるにつれ、個人や政府は、データの収集、処理、使用方法を精査し始めました。注目を集めるデータ侵害の増加と、明示的な同意のないデータの使用に関する懸念が、この精査を後押ししています。その結果、ソーシャルメディアのユーザーは、プライバシー権に対する意識が高まり、サードパーティ企業が個人情報をどのように活用するかについて警戒するようになりました。したがって、データのプライバシーとセキュリティに関する懸念は、この市場の成長に対する最も重大な障壁の1つとなっています。

アプリケーションの見通し

アプリケーションに基づいて、この市場は、カスタマーエクスペリエンス管理、競合ベンチマーキング、ブランド管理、マーケティングキャンペーン管理、販売・リード生成、製品開発・イノベーションなどに分類されます。顧客体験管理セグメントは、2023年にこの市場で21％の収益シェアを記録しました。パーソナライズされたタイムリーなやり取りに対する消費者の期待が高まるにつれて、企業は顧客のフィードバックと好みに関する洞察を収集するためにそれらに依存しました。このデータは、企業が問題に積極的に対処し、サービスを改良し、プラットフォーム間でシームレスな顧客体験を確保することで、顧客満足度を高めるのに役立ちました。

ソリューションの見通し

ソリューションに基づいて、この市場はソフトウェアとサービスに分かれています。サービスセグメントは、2023年にこの市場で37％の収益シェアを獲得しました。多くの組織は、これらのソリューションを適切に実装、カスタマイズ、統合するためにコンサルティングサービスを必要としています。さらに、トレーニングやトラブルシューティングなどの継続的なサポートサービスにより、企業はこれらのツールによって生成されたデータの価値を最大限に高めることができます。

業種の見通し

この市場は、業種別と、 BFSI、ヘルスケア・ライフサイエンス、小売・eコマース、政府・防衛、旅行・ホスピタリティ、IT・通信、メディア・エンターテインメント、その他に分類されます。メディア・エンターテインメント部門は、2023年にソーシャルメディアリスニング市場で17%の収益シェアを獲得しました。ソーシャルメディアリスニングにより、メディア企業はコンテンツに対する視聴者の反応を追跡し、プロモーションキャンペーンの成功を測定し、トレンドのトピックを特定して関連コンテンツを制作できるようになりました。企業がソーシャルリスニングを活用して視聴者を維持し、コンテンツを視聴者の興味に合わせて調整し、エンターテインメントのリリースに関するソーシャルメディアの話題を促進したため、この部門はデジタルチャネルを通じたコンテンツ消費の増加の恩恵を受けました。

地域見通し

地域別に見ると、この市場は北米、欧州、アジア太平洋、ラテンアメリカ・中東・アフリカにおいて分析されています。欧州セグメントは、2023年にソーシャルメディアリスニング市場で29％の収益シェアを獲得しました。欧州の企業は、データのプライバシーとコンプライアンスが重要な環境において、消費者の感情を理解し、ブランド認識を監視することの重要性をますます認識しています。GDPRなどの欧州の顧客体験と規制状況への注目が高まるにつれて、データ保護とコンプライアンスを確保しながら実用的な洞察を提供できるソーシャルメディアリスニングツールの需要が高まっています。

市場の主要企業は、市場で競争力を維持するために、多様な革新的な製品で競争しています。市場の主要企業は、さまざまな業界からの需要に応えるために、さまざまな戦略を採用しています。市場における主要な開発戦略は、買収、パートナーシップとコラボレーションです。

目次

第1章 市場範囲と調査手法

• 市場の定義
• 目的
• 市場範囲
• セグメンテーション
• 調査手法

第2章 市場要覧

• 主なハイライト

第3章 市場概要

• イントロダクション
  • 概要
    • 市場構成とシナリオ
• 市場に影響を与える主な要因
  • 市場促進要因
  • 市場抑制要因
  • 市場機会
  • 市場の課題

第4章 競合分析：世界

• 市場シェア分析、2023年
• ポーターのファイブフォース分析

第5章 世界のソーシャルメディアリスニング市場：アプリケーション別

• 世界のブランド管理市場：地域別
• 世界のカスタマーエクスペリエンス管理市場：地域別
• 世界のマーケティングキャンペーン管理市場：地域別
• 世界の販売・リード生成市場：地域別
• 世界の競合ベンチマーキング市場：地域別
• 世界の製品開発・イノベーション市場：地域別
• 世界のその他のアプリケーション市場：地域別

第6章 世界のソーシャルメディアリスニング市場：ソリューション別

• 世界のソフトウェア市場：地域別
• 世界のサービス市場：地域別

第7章 世界のソーシャルメディアリスニング市場：業種別

• 世界の小売・eコマース市場：地域別
• 世界のメディア・エンターテインメント市場：地域別
• 世界のBFSI市場：地域別
• 世界のヘルスケア・ライフサイエンス市場：地域別
• 世界のIT・通信市場：地域別
• 世界の旅行・ホスピタリティ市場：地域別
• 世界の政府・防衛市場：地域別
• 世界その他の業種市場：地域別

第8章 世界のソーシャルメディアリスニング市場：地域別

• 北米
  • 北米のソーシャルメディアリスニング市場：国別
    • 米国
    • カナダ
    • メキシコ
    • その他北米地域
• 欧州
  • 欧州のソーシャルメディアリスニング市場：国別
    • ドイツ
    • 英国
    • フランス
    • ロシア
    • スペイン
    • イタリア
    • その他欧州地域
• アジア太平洋地域
  • アジア太平洋のソーシャルメディアリスニング市場：国別
    • 中国
    • 日本
    • インド
    • 韓国
    • シンガポール
    • マレーシア
    • その他アジア太平洋地域
• ラテンアメリカ・中東・アフリカ
  • ラテンアメリカ・中東・アフリカのソーシャルメディアリスニング市場：国別
    • ブラジル
    • アルゼンチン
    • アラブ首長国連邦
    • サウジアラビア
    • 南アフリカ
    • ナイジェリア
    • その他ラテンアメリカ・中東・アフリカ地域

第9章 企業プロファイル

• Hootsuite, Inc
• IBM Corporation
• Runtime Collective Limited（Brandwatch）
• Sprout Social, Inc
• Buffer, Inc
• Mention
• Synthesio（Ipsos Synthesio, Inc）
• Brand24 Global Inc
• Meltwater
• Quid
• Google LLC

第10章 ソーシャルメディアリスニング市場の成功必須条件

LIST OF TABLES

• TABLE 1 Global Social Media Listening Market, 2020 - 2023, USD Million
• TABLE 2 Global Social Media Listening Market, 2024 - 2031, USD Million
• TABLE 3 Global Social Media Listening Market by Application, 2020 - 2023, USD Million
• TABLE 4 Global Social Media Listening Market by Application, 2024 - 2031, USD Million
• TABLE 5 Global Brand Management Market by Region, 2020 - 2023, USD Million
• TABLE 6 Global Brand Management Market by Region, 2024 - 2031, USD Million
• TABLE 7 Global Customer Experience Management Market by Region, 2020 - 2023, USD Million
• TABLE 8 Global Customer Experience Management Market by Region, 2024 - 2031, USD Million
• TABLE 9 Global Marketing Campaign Management Market by Region, 2020 - 2023, USD Million
• TABLE 10 Global Marketing Campaign Management Market by Region, 2024 - 2031, USD Million
• TABLE 11 Global Sales & Lead Generation Market by Region, 2020 - 2023, USD Million
• TABLE 12 Global Sales & Lead Generation Market by Region, 2024 - 2031, USD Million
• TABLE 13 Global Competitive Benchmarking Market by Region, 2020 - 2023, USD Million
• TABLE 14 Global Competitive Benchmarking Market by Region, 2024 - 2031, USD Million
• TABLE 15 Global Product Development & Innovation Market by Region, 2020 - 2023, USD Million
• TABLE 16 Global Product Development & Innovation Market by Region, 2024 - 2031, USD Million
• TABLE 17 Global Other Application Market by Region, 2020 - 2023, USD Million
• TABLE 18 Global Other Application Market by Region, 2024 - 2031, USD Million
• TABLE 19 Global Social Media Listening Market by Solutions, 2020 - 2023, USD Million
• TABLE 20 Global Social Media Listening Market by Solutions, 2024 - 2031, USD Million
• TABLE 21 Global Software Market by Region, 2020 - 2023, USD Million
• TABLE 22 Global Software Market by Region, 2024 - 2031, USD Million
• TABLE 23 Global Services Market by Region, 2020 - 2023, USD Million
• TABLE 24 Global Services Market by Region, 2024 - 2031, USD Million
• TABLE 25 Global Social Media Listening Market by Vertical, 2020 - 2023, USD Million
• TABLE 26 Global Social Media Listening Market by Vertical, 2024 - 2031, USD Million
• TABLE 27 Global Retail & E-commerce Market by Region, 2020 - 2023, USD Million
• TABLE 28 Global Retail & E-commerce Market by Region, 2024 - 2031, USD Million
• TABLE 29 Global Media & Entertainment Market by Region, 2020 - 2023, USD Million
• TABLE 30 Global Media & Entertainment Market by Region, 2024 - 2031, USD Million
• TABLE 31 Global BFSI Market by Region, 2020 - 2023, USD Million
• TABLE 32 Global BFSI Market by Region, 2024 - 2031, USD Million
• TABLE 33 Global Healthcare & Life Sciences Market by Region, 2020 - 2023, USD Million
• TABLE 34 Global Healthcare & Life Sciences Market by Region, 2024 - 2031, USD Million
• TABLE 35 Global IT & Telecommunications Market by Region, 2020 - 2023, USD Million
• TABLE 36 Global IT & Telecommunications Market by Region, 2024 - 2031, USD Million
• TABLE 37 Global Travel & Hospitality Market by Region, 2020 - 2023, USD Million
• TABLE 38 Global Travel & Hospitality Market by Region, 2024 - 2031, USD Million
• TABLE 39 Global Government & Defence Market by Region, 2020 - 2023, USD Million
• TABLE 40 Global Government & Defence Market by Region, 2024 - 2031, USD Million
• TABLE 41 Global Other Vertical Market by Region, 2020 - 2023, USD Million
• TABLE 42 Global Other Vertical Market by Region, 2024 - 2031, USD Million
• TABLE 43 Global Social Media Listening Market by Region, 2020 - 2023, USD Million
• TABLE 44 Global Social Media Listening Market by Region, 2024 - 2031, USD Million
• TABLE 45 North America Social Media Listening Market, 2020 - 2023, USD Million
• TABLE 46 North America Social Media Listening Market, 2024 - 2031, USD Million
• TABLE 47 North America Social Media Listening Market by Application, 2020 - 2023, USD Million
• TABLE 48 North America Social Media Listening Market by Application, 2024 - 2031, USD Million
• TABLE 49 North America Brand Management Market by Country, 2020 - 2023, USD Million
• TABLE 50 North America Brand Management Market by Country, 2024 - 2031, USD Million
• TABLE 51 North America Customer Experience Management Market by Country, 2020 - 2023, USD Million
• TABLE 52 North America Customer Experience Management Market by Country, 2024 - 2031, USD Million
• TABLE 53 North America Marketing Campaign Management Market by Country, 2020 - 2023, USD Million
• TABLE 54 North America Marketing Campaign Management Market by Country, 2024 - 2031, USD Million
• TABLE 55 North America Sales & Lead Generation Market by Country, 2020 - 2023, USD Million
• TABLE 56 North America Sales & Lead Generation Market by Country, 2024 - 2031, USD Million
• TABLE 57 North America Competitive Benchmarking Market by Country, 2020 - 2023, USD Million
• TABLE 58 North America Competitive Benchmarking Market by Country, 2024 - 2031, USD Million
• TABLE 59 North America Product Development & Innovation Market by Country, 2020 - 2023, USD Million
• TABLE 60 North America Product Development & Innovation Market by Country, 2024 - 2031, USD Million
• TABLE 61 North America Other Application Market by Country, 2020 - 2023, USD Million
• TABLE 62 North America Other Application Market by Country, 2024 - 2031, USD Million
• TABLE 63 North America Social Media Listening Market by Solutions, 2020 - 2023, USD Million
• TABLE 64 North America Social Media Listening Market by Solutions, 2024 - 2031, USD Million
• TABLE 65 North America Software Market by Country, 2020 - 2023, USD Million
• TABLE 66 North America Software Market by Country, 2024 - 2031, USD Million
• TABLE 67 North America Services Market by Country, 2020 - 2023, USD Million
• TABLE 68 North America Services Market by Country, 2024 - 2031, USD Million
• TABLE 69 North America Social Media Listening Market by Vertical, 2020 - 2023, USD Million
• TABLE 70 North America Social Media Listening Market by Vertical, 2024 - 2031, USD Million
• TABLE 71 North America Retail & E-commerce Market by Country, 2020 - 2023, USD Million
• TABLE 72 North America Retail & E-commerce Market by Country, 2024 - 2031, USD Million
• TABLE 73 North America Media & Entertainment Market by Country, 2020 - 2023, USD Million
• TABLE 74 North America Media & Entertainment Market by Country, 2024 - 2031, USD Million
• TABLE 75 North America BFSI Market by Country, 2020 - 2023, USD Million
• TABLE 76 North America BFSI Market by Country, 2024 - 2031, USD Million
• TABLE 77 North America Healthcare & Life Sciences Market by Country, 2020 - 2023, USD Million
• TABLE 78 North America Healthcare & Life Sciences Market by Country, 2024 - 2031, USD Million
• TABLE 79 North America IT & Telecommunications Market by Country, 2020 - 2023, USD Million
• TABLE 80 North America IT & Telecommunications Market by Country, 2024 - 2031, USD Million
• TABLE 81 North America Travel & Hospitality Market by Country, 2020 - 2023, USD Million
• TABLE 82 North America Travel & Hospitality Market by Country, 2024 - 2031, USD Million
• TABLE 83 North America Government & Defence Market by Country, 2020 - 2023, USD Million
• TABLE 84 North America Government & Defence Market by Country, 2024 - 2031, USD Million
• TABLE 85 North America Other Vertical Market by Country, 2020 - 2023, USD Million
• TABLE 86 North America Other Vertical Market by Country, 2024 - 2031, USD Million
• TABLE 87 North America Social Media Listening Market by Country, 2020 - 2023, USD Million
• TABLE 88 North America Social Media Listening Market by Country, 2024 - 2031, USD Million
• TABLE 89 US Social Media Listening Market, 2020 - 2023, USD Million
• TABLE 90 US Social Media Listening Market, 2024 - 2031, USD Million
• TABLE 91 US Social Media Listening Market by Application, 2020 - 2023, USD Million
• TABLE 92 US Social Media Listening Market by Application, 2024 - 2031, USD Million
• TABLE 93 US Social Media Listening Market by Solutions, 2020 - 2023, USD Million
• TABLE 94 US Social Media Listening Market by Solutions, 2024 - 2031, USD Million
• TABLE 95 US Social Media Listening Market by Vertical, 2020 - 2023, USD Million
• TABLE 96 US Social Media Listening Market by Vertical, 2024 - 2031, USD Million
• TABLE 97 Canada Social Media Listening Market, 2020 - 2023, USD Million
• TABLE 98 Canada Social Media Listening Market, 2024 - 2031, USD Million
• TABLE 99 Canada Social Media Listening Market by Application, 2020 - 2023, USD Million
• TABLE 100 Canada Social Media Listening Market by Application, 2024 - 2031, USD Million
• TABLE 101 Canada Social Media Listening Market by Solutions, 2020 - 2023, USD Million
• TABLE 102 Canada Social Media Listening Market by Solutions, 2024 - 2031, USD Million
• TABLE 103 Canada Social Media Listening Market by Vertical, 2020 - 2023, USD Million
• TABLE 104 Canada Social Media Listening Market by Vertical, 2024 - 2031, USD Million
• TABLE 105 Mexico Social Media Listening Market, 2020 - 2023, USD Million
• TABLE 106 Mexico Social Media Listening Market, 2024 - 2031, USD Million
• TABLE 107 Mexico Social Media Listening Market by Application, 2020 - 2023, USD Million
• TABLE 108 Mexico Social Media Listening Market by Application, 2024 - 2031, USD Million
• TABLE 109 Mexico Social Media Listening Market by Solutions, 2020 - 2023, USD Million
• TABLE 110 Mexico Social Media Listening Market by Solutions, 2024 - 2031, USD Million
• TABLE 111 Mexico Social Media Listening Market by Vertical, 2020 - 2023, USD Million
• TABLE 112 Mexico Social Media Listening Market by Vertical, 2024 - 2031, USD Million
• TABLE 113 Rest of North America Social Media Listening Market, 2020 - 2023, USD Million
• TABLE 114 Rest of North America Social Media Listening Market, 2024 - 2031, USD Million
• TABLE 115 Rest of North America Social Media Listening Market by Application, 2020 - 2023, USD Million
• TABLE 116 Rest of North America Social Media Listening Market by Application, 2024 - 2031, USD Million
• TABLE 117 Rest of North America Social Media Listening Market by Solutions, 2020 - 2023, USD Million
• TABLE 118 Rest of North America Social Media Listening Market by Solutions, 2024 - 2031, USD Million
• TABLE 119 Rest of North America Social Media Listening Market by Vertical, 2020 - 2023, USD Million
• TABLE 120 Rest of North America Social Media Listening Market by Vertical, 2024 - 2031, USD Million
• TABLE 121 Europe Social Media Listening Market, 2020 - 2023, USD Million
• TABLE 122 Europe Social Media Listening Market, 2024 - 2031, USD Million
• TABLE 123 Europe Social Media Listening Market by Application, 2020 - 2023, USD Million
• TABLE 124 Europe Social Media Listening Market by Application, 2024 - 2031, USD Million
• TABLE 125 Europe Brand Management Market by Country, 2020 - 2023, USD Million
• TABLE 126 Europe Brand Management Market by Country, 2024 - 2031, USD Million
• TABLE 127 Europe Customer Experience Management Market by Country, 2020 - 2023, USD Million
• TABLE 128 Europe Customer Experience Management Market by Country, 2024 - 2031, USD Million
• TABLE 129 Europe Marketing Campaign Management Market by Country, 2020 - 2023, USD Million
• TABLE 130 Europe Marketing Campaign Management Market by Country, 2024 - 2031, USD Million
• TABLE 131 Europe Sales & Lead Generation Market by Country, 2020 - 2023, USD Million
• TABLE 132 Europe Sales & Lead Generation Market by Country, 2024 - 2031, USD Million
• TABLE 133 Europe Competitive Benchmarking Market by Country, 2020 - 2023, USD Million
• TABLE 134 Europe Competitive Benchmarking Market by Country, 2024 - 2031, USD Million
• TABLE 135 Europe Product Development & Innovation Market by Country, 2020 - 2023, USD Million
• TABLE 136 Europe Product Development & Innovation Market by Country, 2024 - 2031, USD Million
• TABLE 137 Europe Other Application Market by Country, 2020 - 2023, USD Million
• TABLE 138 Europe Other Application Market by Country, 2024 - 2031, USD Million
• TABLE 139 Europe Social Media Listening Market by Solutions, 2020 - 2023, USD Million
• TABLE 140 Europe Social Media Listening Market by Solutions, 2024 - 2031, USD Million
• TABLE 141 Europe Software Market by Country, 2020 - 2023, USD Million
• TABLE 142 Europe Software Market by Country, 2024 - 2031, USD Million
• TABLE 143 Europe Services Market by Country, 2020 - 2023, USD Million
• TABLE 144 Europe Services Market by Country, 2024 - 2031, USD Million
• TABLE 145 Europe Social Media Listening Market by Vertical, 2020 - 2023, USD Million
• TABLE 146 Europe Social Media Listening Market by Vertical, 2024 - 2031, USD Million
• TABLE 147 Europe Retail & E-commerce Market by Country, 2020 - 2023, USD Million
• TABLE 148 Europe Retail & E-commerce Market by Country, 2024 - 2031, USD Million
• TABLE 149 Europe Media & Entertainment Market by Country, 2020 - 2023, USD Million
• TABLE 150 Europe Media & Entertainment Market by Country, 2024 - 2031, USD Million
• TABLE 151 Europe BFSI Market by Country, 2020 - 2023, USD Million
• TABLE 152 Europe BFSI Market by Country, 2024 - 2031, USD Million
• TABLE 153 Europe Healthcare & Life Sciences Market by Country, 2020 - 2023, USD Million
• TABLE 154 Europe Healthcare & Life Sciences Market by Country, 2024 - 2031, USD Million
• TABLE 155 Europe IT & Telecommunications Market by Country, 2020 - 2023, USD Million
• TABLE 156 Europe IT & Telecommunications Market by Country, 2024 - 2031, USD Million
• TABLE 157 Europe Travel & Hospitality Market by Country, 2020 - 2023, USD Million
• TABLE 158 Europe Travel & Hospitality Market by Country, 2024 - 2031, USD Million
• TABLE 159 Europe Government & Defence Market by Country, 2020 - 2023, USD Million
• TABLE 160 Europe Government & Defence Market by Country, 2024 - 2031, USD Million
• TABLE 161 Europe Other Vertical Market by Country, 2020 - 2023, USD Million
• TABLE 162 Europe Other Vertical Market by Country, 2024 - 2031, USD Million
• TABLE 163 Europe Social Media Listening Market by Country, 2020 - 2023, USD Million
• TABLE 164 Europe Social Media Listening Market by Country, 2024 - 2031, USD Million
• TABLE 165 Germany Social Media Listening Market, 2020 - 2023, USD Million
• TABLE 166 Germany Social Media Listening Market, 2024 - 2031, USD Million
• TABLE 167 Germany Social Media Listening Market by Application, 2020 - 2023, USD Million
• TABLE 168 Germany Social Media Listening Market by Application, 2024 - 2031, USD Million
• TABLE 169 Germany Social Media Listening Market by Solutions, 2020 - 2023, USD Million
• TABLE 170 Germany Social Media Listening Market by Solutions, 2024 - 2031, USD Million
• TABLE 171 Germany Social Media Listening Market by Vertical, 2020 - 2023, USD Million
• TABLE 172 Germany Social Media Listening Market by Vertical, 2024 - 2031, USD Million
• TABLE 173 UK Social Media Listening Market, 2020 - 2023, USD Million
• TABLE 174 UK Social Media Listening Market, 2024 - 2031, USD Million
• TABLE 175 UK Social Media Listening Market by Application, 2020 - 2023, USD Million
• TABLE 176 UK Social Media Listening Market by Application, 2024 - 2031, USD Million
• TABLE 177 UK Social Media Listening Market by Solutions, 2020 - 2023, USD Million
• TABLE 178 UK Social Media Listening Market by Solutions, 2024 - 2031, USD Million
• TABLE 179 UK Social Media Listening Market by Vertical, 2020 - 2023, USD Million
• TABLE 180 UK Social Media Listening Market by Vertical, 2024 - 2031, USD Million
• TABLE 181 France Social Media Listening Market, 2020 - 2023, USD Million
• TABLE 182 France Social Media Listening Market, 2024 - 2031, USD Million
• TABLE 183 France Social Media Listening Market by Application, 2020 - 2023, USD Million
• TABLE 184 France Social Media Listening Market by Application, 2024 - 2031, USD Million
• TABLE 185 France Social Media Listening Market by Solutions, 2020 - 2023, USD Million
• TABLE 186 France Social Media Listening Market by Solutions, 2024 - 2031, USD Million
• TABLE 187 France Social Media Listening Market by Vertical, 2020 - 2023, USD Million
• TABLE 188 France Social Media Listening Market by Vertical, 2024 - 2031, USD Million
• TABLE 189 Russia Social Media Listening Market, 2020 - 2023, USD Million
• TABLE 190 Russia Social Media Listening Market, 2024 - 2031, USD Million
• TABLE 191 Russia Social Media Listening Market by Application, 2020 - 2023, USD Million
• TABLE 192 Russia Social Media Listening Market by Application, 2024 - 2031, USD Million
• TABLE 193 Russia Social Media Listening Market by Solutions, 2020 - 2023, USD Million
• TABLE 194 Russia Social Media Listening Market by Solutions, 2024 - 2031, USD Million
• TABLE 195 Russia Social Media Listening Market by Vertical, 2020 - 2023, USD Million
• TABLE 196 Russia Social Media Listening Market by Vertical, 2024 - 2031, USD Million
• TABLE 197 Spain Social Media Listening Market, 2020 - 2023, USD Million
• TABLE 198 Spain Social Media Listening Market, 2024 - 2031, USD Million
• TABLE 199 Spain Social Media Listening Market by Application, 2020 - 2023, USD Million
• TABLE 200 Spain Social Media Listening Market by Application, 2024 - 2031, USD Million
• TABLE 201 Spain Social Media Listening Market by Solutions, 2020 - 2023, USD Million
• TABLE 202 Spain Social Media Listening Market by Solutions, 2024 - 2031, USD Million
• TABLE 203 Spain Social Media Listening Market by Vertical, 2020 - 2023, USD Million
• TABLE 204 Spain Social Media Listening Market by Vertical, 2024 - 2031, USD Million
• TABLE 205 Italy Social Media Listening Market, 2020 - 2023, USD Million
• TABLE 206 Italy Social Media Listening Market, 2024 - 2031, USD Million
• TABLE 207 Italy Social Media Listening Market by Application, 2020 - 2023, USD Million
• TABLE 208 Italy Social Media Listening Market by Application, 2024 - 2031, USD Million
• TABLE 209 Italy Social Media Listening Market by Solutions, 2020 - 2023, USD Million
• TABLE 210 Italy Social Media Listening Market by Solutions, 2024 - 2031, USD Million
• TABLE 211 Italy Social Media Listening Market by Vertical, 2020 - 2023, USD Million
• TABLE 212 Italy Social Media Listening Market by Vertical, 2024 - 2031, USD Million
• TABLE 213 Rest of Europe Social Media Listening Market, 2020 - 2023, USD Million
• TABLE 214 Rest of Europe Social Media Listening Market, 2024 - 2031, USD Million
• TABLE 215 Rest of Europe Social Media Listening Market by Application, 2020 - 2023, USD Million
• TABLE 216 Rest of Europe Social Media Listening Market by Application, 2024 - 2031, USD Million
• TABLE 217 Rest of Europe Social Media Listening Market by Solutions, 2020 - 2023, USD Million
• TABLE 218 Rest of Europe Social Media Listening Market by Solutions, 2024 - 2031, USD Million
• TABLE 219 Rest of Europe Social Media Listening Market by Vertical, 2020 - 2023, USD Million
• TABLE 220 Rest of Europe Social Media Listening Market by Vertical, 2024 - 2031, USD Million
• TABLE 221 Asia Pacific Social Media Listening Market, 2020 - 2023, USD Million
• TABLE 222 Asia Pacific Social Media Listening Market, 2024 - 2031, USD Million
• TABLE 223 Asia Pacific Social Media Listening Market by Application, 2020 - 2023, USD Million
• TABLE 224 Asia Pacific Social Media Listening Market by Application, 2024 - 2031, USD Million
• TABLE 225 Asia Pacific Brand Management Market by Country, 2020 - 2023, USD Million
• TABLE 226 Asia Pacific Brand Management Market by Country, 2024 - 2031, USD Million
• TABLE 227 Asia Pacific Customer Experience Management Market by Country, 2020 - 2023, USD Million
• TABLE 228 Asia Pacific Customer Experience Management Market by Country, 2024 - 2031, USD Million
• TABLE 229 Asia Pacific Marketing Campaign Management Market by Country, 2020 - 2023, USD Million
• TABLE 230 Asia Pacific Marketing Campaign Management Market by Country, 2024 - 2031, USD Million
• TABLE 231 Asia Pacific Sales & Lead Generation Market by Country, 2020 - 2023, USD Million
• TABLE 232 Asia Pacific Sales & Lead Generation Market by Country, 2024 - 2031, USD Million
• TABLE 233 Asia Pacific Competitive Benchmarking Market by Country, 2020 - 2023, USD Million
• TABLE 234 Asia Pacific Competitive Benchmarking Market by Country, 2024 - 2031, USD Million
• TABLE 235 Asia Pacific Product Development & Innovation Market by Country, 2020 - 2023, USD Million
• TABLE 236 Asia Pacific Product Development & Innovation Market by Country, 2024 - 2031, USD Million
• TABLE 237 Asia Pacific Other Application Market by Country, 2020 - 2023, USD Million
• TABLE 238 Asia Pacific Other Application Market by Country, 2024 - 2031, USD Million
• TABLE 239 Asia Pacific Social Media Listening Market by Solutions, 2020 - 2023, USD Million
• TABLE 240 Asia Pacific Social Media Listening Market by Solutions, 2024 - 2031, USD Million
• TABLE 241 Asia Pacific Software Market by Country, 2020 - 2023, USD Million
• TABLE 242 Asia Pacific Software Market by Country, 2024 - 2031, USD Million
• TABLE 243 Asia Pacific Services Market by Country, 2020 - 2023, USD Million
• TABLE 244 Asia Pacific Services Market by Country, 2024 - 2031, USD Million
• TABLE 245 Asia Pacific Social Media Listening Market by Vertical, 2020 - 2023, USD Million
• TABLE 246 Asia Pacific Social Media Listening Market by Vertical, 2024 - 2031, USD Million
• TABLE 247 Asia Pacific Retail & E-commerce Market by Country, 2020 - 2023, USD Million
• TABLE 248 Asia Pacific Retail & E-commerce Market by Country, 2024 - 2031, USD Million
• TABLE 249 Asia Pacific Media & Entertainment Market by Country, 2020 - 2023, USD Million
• TABLE 250 Asia Pacific Media & Entertainment Market by Country, 2024 - 2031, USD Million
• TABLE 251 Asia Pacific BFSI Market by Country, 2020 - 2023, USD Million
• TABLE 252 Asia Pacific BFSI Market by Country, 2024 - 2031, USD Million
• TABLE 253 Asia Pacific Healthcare & Life Sciences Market by Country, 2020 - 2023, USD Million
• TABLE 254 Asia Pacific Healthcare & Life Sciences Market by Country, 2024 - 2031, USD Million
• TABLE 255 Asia Pacific IT & Telecommunications Market by Country, 2020 - 2023, USD Million
• TABLE 256 Asia Pacific IT & Telecommunications Market by Country, 2024 - 2031, USD Million
• TABLE 257 Asia Pacific Travel & Hospitality Market by Country, 2020 - 2023, USD Million
• TABLE 258 Asia Pacific Travel & Hospitality Market by Country, 2024 - 2031, USD Million
• TABLE 259 Asia Pacific Government & Defence Market by Country, 2020 - 2023, USD Million
• TABLE 260 Asia Pacific Government & Defence Market by Country, 2024 - 2031, USD Million
• TABLE 261 Asia Pacific Other Vertical Market by Country, 2020 - 2023, USD Million
• TABLE 262 Asia Pacific Other Vertical Market by Country, 2024 - 2031, USD Million
• TABLE 263 Asia Pacific Social Media Listening Market by Country, 2020 - 2023, USD Million
• TABLE 264 Asia Pacific Social Media Listening Market by Country, 2024 - 2031, USD Million
• TABLE 265 China Social Media Listening Market, 2020 - 2023, USD Million
• TABLE 266 China Social Media Listening Market, 2024 - 2031, USD Million
• TABLE 267 China Social Media Listening Market by Application, 2020 - 2023, USD Million
• TABLE 268 China Social Media Listening Market by Application, 2024 - 2031, USD Million
• TABLE 269 China Social Media Listening Market by Solutions, 2020 - 2023, USD Million
• TABLE 270 China Social Media Listening Market by Solutions, 2024 - 2031, USD Million
• TABLE 271 China Social Media Listening Market by Vertical, 2020 - 2023, USD Million
• TABLE 272 China Social Media Listening Market by Vertical, 2024 - 2031, USD Million
• TABLE 273 Japan Social Media Listening Market, 2020 - 2023, USD Million
• TABLE 274 Japan Social Media Listening Market, 2024 - 2031, USD Million
• TABLE 275 Japan Social Media Listening Market by Application, 2020 - 2023, USD Million
• TABLE 276 Japan Social Media Listening Market by Application, 2024 - 2031, USD Million
• TABLE 277 Japan Social Media Listening Market by Solutions, 2020 - 2023, USD Million
• TABLE 278 Japan Social Media Listening Market by Solutions, 2024 - 2031, USD Million
• TABLE 279 Japan Social Media Listening Market by Vertical, 2020 - 2023, USD Million
• TABLE 280 Japan Social Media Listening Market by Vertical, 2024 - 2031, USD Million
• TABLE 281 India Social Media Listening Market, 2020 - 2023, USD Million
• TABLE 282 India Social Media Listening Market, 2024 - 2031, USD Million
• TABLE 283 India Social Media Listening Market by Application, 2020 - 2023, USD Million
• TABLE 284 India Social Media Listening Market by Application, 2024 - 2031, USD Million
• TABLE 285 India Social Media Listening Market by Solutions, 2020 - 2023, USD Million
• TABLE 286 India Social Media Listening Market by Solutions, 2024 - 2031, USD Million
• TABLE 287 India Social Media Listening Market by Vertical, 2020 - 2023, USD Million
• TABLE 288 India Social Media Listening Market by Vertical, 2024 - 2031, USD Million
• TABLE 289 South Korea Social Media Listening Market, 2020 - 2023, USD Million
• TABLE 290 South Korea Social Media Listening Market, 2024 - 2031, USD Million
• TABLE 291 South Korea Social Media Listening Market by Application, 2020 - 2023, USD Million
• TABLE 292 South Korea Social Media Listening Market by Application, 2024 - 2031, USD Million
• TABLE 293 South Korea Social Media Listening Market by Solutions, 2020 - 2023, USD Million
• TABLE 294 South Korea Social Media Listening Market by Solutions, 2024 - 2031, USD Million
• TABLE 295 South Korea Social Media Listening Market by Vertical, 2020 - 2023, USD Million
• TABLE 296 South Korea Social Media Listening Market by Vertical, 2024 - 2031, USD Million
• TABLE 297 Singapore Social Media Listening Market, 2020 - 2023, USD Million
• TABLE 298 Singapore Social Media Listening Market, 2024 - 2031, USD Million
• TABLE 299 Singapore Social Media Listening Market by Application, 2020 - 2023, USD Million
• TABLE 300 Singapore Social Media Listening Market by Application, 2024 - 2031, USD Million
• TABLE 301 Singapore Social Media Listening Market by Solutions, 2020 - 2023, USD Million
• TABLE 302 Singapore Social Media Listening Market by Solutions, 2024 - 2031, USD Million
• TABLE 303 Singapore Social Media Listening Market by Vertical, 2020 - 2023, USD Million
• TABLE 304 Singapore Social Media Listening Market by Vertical, 2024 - 2031, USD Million
• TABLE 305 Malaysia Social Media Listening Market, 2020 - 2023, USD Million
• TABLE 306 Malaysia Social Media Listening Market, 2024 - 2031, USD Million
• TABLE 307 Malaysia Social Media Listening Market by Application, 2020 - 2023, USD Million
• TABLE 308 Malaysia Social Media Listening Market by Application, 2024 - 2031, USD Million
• TABLE 309 Malaysia Social Media Listening Market by Solutions, 2020 - 2023, USD Million
• TABLE 310 Malaysia Social Media Listening Market by Solutions, 2024 - 2031, USD Million
• TABLE 311 Malaysia Social Media Listening Market by Vertical, 2020 - 2023, USD Million
• TABLE 312 Malaysia Social Media Listening Market by Vertical, 2024 - 2031, USD Million

• TABLE 313 Rest of Asia Pacific Social Media Listening Market, 2020 - 2023, USD Million
• TABLE 314 Rest of Asia Pacific Social Media Listening Market, 2024 - 2031, USD Million
• TABLE 315 Rest of Asia Pacific Social Media Listening Market by Application, 2020 - 2023, USD Million
• TABLE 316 Rest of Asia Pacific Social Media Listening Market by Application, 2024 - 2031, USD Million
• TABLE 317 Rest of Asia Pacific Social Media Listening Market by Solutions, 2020 - 2023, USD Million
• TABLE 318 Rest of Asia Pacific Social Media Listening Market by Solutions, 2024 - 2031, USD Million
• TABLE 319 Rest of Asia Pacific Social Media Listening Market by Vertical, 2020 - 2023, USD Million
• TABLE 320 Rest of Asia Pacific Social Media Listening Market by Vertical, 2024 - 2031, USD Million
• TABLE 321 LAMEA Social Media Listening Market, 2020 - 2023, USD Million
• TABLE 322 LAMEA Social Media Listening Market, 2024 - 2031, USD Million
• TABLE 323 LAMEA Social Media Listening Market by Application, 2020 - 2023, USD Million
• TABLE 324 LAMEA Social Media Listening Market by Application, 2024 - 2031, USD Million
• TABLE 325 LAMEA Brand Management Market by Country, 2020 - 2023, USD Million
• TABLE 326 LAMEA Brand Management Market by Country, 2024 - 2031, USD Million
• TABLE 327 LAMEA Customer Experience Management Market by Country, 2020 - 2023, USD Million
• TABLE 328 LAMEA Customer Experience Management Market by Country, 2024 - 2031, USD Million
• TABLE 329 LAMEA Marketing Campaign Management Market by Country, 2020 - 2023, USD Million
• TABLE 330 LAMEA Marketing Campaign Management Market by Country, 2024 - 2031, USD Million
• TABLE 331 LAMEA Sales & Lead Generation Market by Country, 2020 - 2023, USD Million
• TABLE 332 LAMEA Sales & Lead Generation Market by Country, 2024 - 2031, USD Million
• TABLE 333 LAMEA Competitive Benchmarking Market by Country, 2020 - 2023, USD Million
• TABLE 334 LAMEA Competitive Benchmarking Market by Country, 2024 - 2031, USD Million
• TABLE 335 LAMEA Product Development & Innovation Market by Country, 2020 - 2023, USD Million
• TABLE 336 LAMEA Product Development & Innovation Market by Country, 2024 - 2031, USD Million
• TABLE 337 LAMEA Other Application Market by Country, 2020 - 2023, USD Million
• TABLE 338 LAMEA Other Application Market by Country, 2024 - 2031, USD Million
• TABLE 339 LAMEA Social Media Listening Market by Solutions, 2020 - 2023, USD Million
• TABLE 340 LAMEA Social Media Listening Market by Solutions, 2024 - 2031, USD Million
• TABLE 341 LAMEA Software Market by Country, 2020 - 2023, USD Million
• TABLE 342 LAMEA Software Market by Country, 2024 - 2031, USD Million
• TABLE 343 LAMEA Services Market by Country, 2020 - 2023, USD Million
• TABLE 344 LAMEA Services Market by Country, 2024 - 2031, USD Million
• TABLE 345 LAMEA Social Media Listening Market by Vertical, 2020 - 2023, USD Million
• TABLE 346 LAMEA Social Media Listening Market by Vertical, 2024 - 2031, USD Million
• TABLE 347 LAMEA Retail & E-commerce Market by Country, 2020 - 2023, USD Million
• TABLE 348 LAMEA Retail & E-commerce Market by Country, 2024 - 2031, USD Million
• TABLE 349 LAMEA Media & Entertainment Market by Country, 2020 - 2023, USD Million
• TABLE 350 LAMEA Media & Entertainment Market by Country, 2024 - 2031, USD Million
• TABLE 351 LAMEA BFSI Market by Country, 2020 - 2023, USD Million
• TABLE 352 LAMEA BFSI Market by Country, 2024 - 2031, USD Million
• TABLE 353 LAMEA Healthcare & Life Sciences Market by Country, 2020 - 2023, USD Million
• TABLE 354 LAMEA Healthcare & Life Sciences Market by Country, 2024 - 2031, USD Million
• TABLE 355 LAMEA IT & Telecommunications Market by Country, 2020 - 2023, USD Million
• TABLE 356 LAMEA IT & Telecommunications Market by Country, 2024 - 2031, USD Million
• TABLE 357 LAMEA Travel & Hospitality Market by Country, 2020 - 2023, USD Million
• TABLE 358 LAMEA Travel & Hospitality Market by Country, 2024 - 2031, USD Million
• TABLE 359 LAMEA Government & Defence Market by Country, 2020 - 2023, USD Million
• TABLE 360 LAMEA Government & Defence Market by Country, 2024 - 2031, USD Million
• TABLE 361 LAMEA Other Vertical Market by Country, 2020 - 2023, USD Million
• TABLE 362 LAMEA Other Vertical Market by Country, 2024 - 2031, USD Million
• TABLE 363 LAMEA Social Media Listening Market by Country, 2020 - 2023, USD Million
• TABLE 364 LAMEA Social Media Listening Market by Country, 2024 - 2031, USD Million
• TABLE 365 Brazil Social Media Listening Market, 2020 - 2023, USD Million
• TABLE 366 Brazil Social Media Listening Market, 2024 - 2031, USD Million
• TABLE 367 Brazil Social Media Listening Market by Application, 2020 - 2023, USD Million
• TABLE 368 Brazil Social Media Listening Market by Application, 2024 - 2031, USD Million
• TABLE 369 Brazil Social Media Listening Market by Solutions, 2020 - 2023, USD Million
• TABLE 370 Brazil Social Media Listening Market by Solutions, 2024 - 2031, USD Million
• TABLE 371 Brazil Social Media Listening Market by Vertical, 2020 - 2023, USD Million
• TABLE 372 Brazil Social Media Listening Market by Vertical, 2024 - 2031, USD Million
• TABLE 373 Argentina Social Media Listening Market, 2020 - 2023, USD Million
• TABLE 374 Argentina Social Media Listening Market, 2024 - 2031, USD Million
• TABLE 375 Argentina Social Media Listening Market by Application, 2020 - 2023, USD Million
• TABLE 376 Argentina Social Media Listening Market by Application, 2024 - 2031, USD Million
• TABLE 377 Argentina Social Media Listening Market by Solutions, 2020 - 2023, USD Million
• TABLE 378 Argentina Social Media Listening Market by Solutions, 2024 - 2031, USD Million
• TABLE 379 Argentina Social Media Listening Market by Vertical, 2020 - 2023, USD Million
• TABLE 380 Argentina Social Media Listening Market by Vertical, 2024 - 2031, USD Million
• TABLE 381 UAE Social Media Listening Market, 2020 - 2023, USD Million
• TABLE 382 UAE Social Media Listening Market, 2024 - 2031, USD Million
• TABLE 383 UAE Social Media Listening Market by Application, 2020 - 2023, USD Million
• TABLE 384 UAE Social Media Listening Market by Application, 2024 - 2031, USD Million
• TABLE 385 UAE Social Media Listening Market by Solutions, 2020 - 2023, USD Million
• TABLE 386 UAE Social Media Listening Market by Solutions, 2024 - 2031, USD Million
• TABLE 387 UAE Social Media Listening Market by Vertical, 2020 - 2023, USD Million
• TABLE 388 UAE Social Media Listening Market by Vertical, 2024 - 2031, USD Million
• TABLE 389 Saudi Arabia Social Media Listening Market, 2020 - 2023, USD Million
• TABLE 390 Saudi Arabia Social Media Listening Market, 2024 - 2031, USD Million
• TABLE 391 Saudi Arabia Social Media Listening Market by Application, 2020 - 2023, USD Million
• TABLE 392 Saudi Arabia Social Media Listening Market by Application, 2024 - 2031, USD Million
• TABLE 393 Saudi Arabia Social Media Listening Market by Solutions, 2020 - 2023, USD Million
• TABLE 394 Saudi Arabia Social Media Listening Market by Solutions, 2024 - 2031, USD Million
• TABLE 395 Saudi Arabia Social Media Listening Market by Vertical, 2020 - 2023, USD Million
• TABLE 396 Saudi Arabia Social Media Listening Market by Vertical, 2024 - 2031, USD Million
• TABLE 397 South Africa Social Media Listening Market, 2020 - 2023, USD Million
• TABLE 398 South Africa Social Media Listening Market, 2024 - 2031, USD Million
• TABLE 399 South Africa Social Media Listening Market by Application, 2020 - 2023, USD Million
• TABLE 400 South Africa Social Media Listening Market by Application, 2024 - 2031, USD Million
• TABLE 401 South Africa Social Media Listening Market by Solutions, 2020 - 2023, USD Million
• TABLE 402 South Africa Social Media Listening Market by Solutions, 2024 - 2031, USD Million
• TABLE 403 South Africa Social Media Listening Market by Vertical, 2020 - 2023, USD Million
• TABLE 404 South Africa Social Media Listening Market by Vertical, 2024 - 2031, USD Million
• TABLE 405 Nigeria Social Media Listening Market, 2020 - 2023, USD Million
• TABLE 406 Nigeria Social Media Listening Market, 2024 - 2031, USD Million
• TABLE 407 Nigeria Social Media Listening Market by Application, 2020 - 2023, USD Million
• TABLE 408 Nigeria Social Media Listening Market by Application, 2024 - 2031, USD Million
• TABLE 409 Nigeria Social Media Listening Market by Solutions, 2020 - 2023, USD Million
• TABLE 410 Nigeria Social Media Listening Market by Solutions, 2024 - 2031, USD Million
• TABLE 411 Nigeria Social Media Listening Market by Vertical, 2020 - 2023, USD Million
• TABLE 412 Nigeria Social Media Listening Market by Vertical, 2024 - 2031, USD Million
• TABLE 413 Rest of LAMEA Social Media Listening Market, 2020 - 2023, USD Million
• TABLE 414 Rest of LAMEA Social Media Listening Market, 2024 - 2031, USD Million
• TABLE 415 Rest of LAMEA Social Media Listening Market by Application, 2020 - 2023, USD Million
• TABLE 416 Rest of LAMEA Social Media Listening Market by Application, 2024 - 2031, USD Million
• TABLE 417 Rest of LAMEA Social Media Listening Market by Solutions, 2020 - 2023, USD Million
• TABLE 418 Rest of LAMEA Social Media Listening Market by Solutions, 2024 - 2031, USD Million
• TABLE 419 Rest of LAMEA Social Media Listening Market by Vertical, 2020 - 2023, USD Million
• TABLE 420 Rest of LAMEA Social Media Listening Market by Vertical, 2024 - 2031, USD Million
• TABLE 421 Key Information - Hootsuite, Inc.
• TABLE 422 Key Information - IBM Corporation
• TABLE 423 Key Information - Runtime Collective Limited
• TABLE 424 Key Information - Sprout Social, Inc.
• TABLE 425 Key Information - Buffer, Inc.
• TABLE 426 Key Information - Mention
• TABLE 427 Key Information - Synthesio
• TABLE 428 Key Information - Brand24 Global Inc.
• TABLE 429 Key Information - Meltwater
• TABLE 430 Key Information - Quid
• TABLE 431 Key Information - Google LLC

The Global Social Media Listening Market size is expected to reach $21.3 billion by 2031, rising at a market growth of 13.7% CAGR during the forecast period.

The North America segment garnered 39% revenue share in this market in 2023. The region's dominance is a result of the pervasive adoption of advanced technologies, the high level of investment in digital marketing by businesses, and the presence of major social media platforms. This has become an essential element of the marketing and customer experience strategies of numerous North American companies. By utilizing insights from social media, these companies have been able to improve customer engagement and promote business growth.

The growing popularity of influencer marketing has transformed how businesses connect with their audiences, and this plays a crucial role in identifying the right influencers for brand collaborations. Companies increasingly use social listening tools to track conversations around relevant topics and find influencers whose values align with their brand image. Hence, the rising use of these tactics is driving the expansion of the market.

Additionally, The shift towards leveraging data analytics has encouraged organizations to move away from instinctual decision-making and instead rely on evidence-based insights to shape their actions. These tools provide a wealth of data from various platforms, such as Facebook, Instagram, Twitter, and TikTok, that companies can analyze to better understand consumer behavior, preferences, and trends. Consequently, the market's expansion is significantly influenced by the increasing prevalence of data-driven decision-making.

However, With rising awareness of personal data misuse, individuals and governments have started scrutinizing how data is collected, processed, and used. A growing number of high-profile data breaches and concerns about the use of data without explicit consent drive this scrutiny. As a result, social media users are increasingly conscious of their privacy rights and are wary of how third-party companies leverage their personal information. Hence, data privacy and security concerns have become one of the most significant barriers to the growth of this market.

Application Outlook

On the basis of application, this market is classified into customer experience management, competitive benchmarking, brand management, marketing campaign management, sales & lead generation, product development & innovation, and others. The customer experience management segment recorded 21% revenue share in this market in 2023. As consumer expectations for personalized and timely interactions continued to rise, businesses relied on them to gather insights into customer feedback and preferences. This data helped companies enhance customer satisfaction by addressing issues proactively, refining services, and ensuring seamless customer journeys across platforms.

Solutions Outlook

Based on solutions, this market is bifurcated into software and services. The services segment procured 37% revenue share in this market in 2023. Many organizations require consulting services to implement, customize, and integrate these solutions properly. Furthermore, ongoing support services, including training and troubleshooting, ensured that businesses could maximize the value of the data generated by these tools.

Vertical Outlook

By vertical, this market is divided into BFSI, healthcare & life sciences, retail & e-commerce, government & defense, travel & hospitality, IT & telecommunications, media & entertainment, and others. The media & entertainment segment procured 17% revenue share in the social media listening market in 2023. Social media listening allowed media companies to track audience reactions to content, measure the success of promotional campaigns, and identify trending topics to produce relevant content. The segment benefitted from the rise in content consumption through digital channels, as companies leveraged social listening to maintain viewership, tailor content to audience interests, and drive social media buzz around entertainment releases.

Regional Outlook

Region-wise, this market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Europe segment procured 29% revenue share in the social media listening market in 2023. European businesses have increasingly recognized the importance of understanding consumer sentiment and monitoring brand perception in an environment where data privacy and compliance are critical. The growing focus on customer experience and the regulatory landscape in Europe, such as GDPR, has increased demand for social media listening tools that can provide actionable insights while ensuring data protection and compliance.

The leading players in the market are competing with diverse innovative offerings to remain competitive in the market. The above illustration shows the percentage of revenue shared by some of the leading companies in the market. The leading players of the market are adopting various strategies in order to cater demand coming from the different industries. The key developmental strategies in the market are Acquisitions, and Partnerships & Collaborations.

List of Key Companies Profiled

• Hootsuite, Inc.
• IBM Corporation
• Runtime Collective Limited (Brandwatch)
• Sprout Social, Inc.
• Buffer, Inc
• Mention
• Synthesio (Ipsos Synthesio, Inc.)
• Brand24 Global Inc.
• Meltwater
• Quid
• Google LLC

Global Social Media Listening Market Report Segmentation

By Application

• Brand Management
• Customer Experience Management
• Marketing Campaign Management
• Sales & Lead Generation
• Competitive Benchmarking
• Product Development & Innovation
• Other Application

By Solutions

• Software
• Services

By Vertical

• Retail & E-commerce
• Media & Entertainment
• BFSI
• Healthcare & Life Sciences
• IT & Telecommunications
• Travel & Hospitality
• Government & Defence
• Other Vertical

By Geography

• North America
  • US
  • Canada
  • Mexico
  • Rest of North America
• Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
• LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA

Table of Contents

Chapter 1. Market Scope & Methodology

• 1.1 Market Definition
• 1.2 Objectives
• 1.3 Market Scope
• 1.4 Segmentation
  • 1.4.1 Global Social Media Listening Market, by Application
  • 1.4.2 Global Social Media Listening Market, by Solutions
  • 1.4.3 Global Social Media Listening Market, by Vertical
  • 1.4.4 Global Social Media Listening Market, by Geography
• 1.5 Methodology for the research

Chapter 2. Market at a Glance

• 2.1 Key Highlights

Chapter 3. Market Overview

• 3.1 Introduction
  • 3.1.1 Overview
    • 3.1.1.1 Market Composition and Scenario
• 3.2 Key Factors Impacting the Market
  • 3.2.1 Market Drivers
  • 3.2.2 Market Restraints
  • 3.2.3 Market Opportunities
  • 3.2.4 Market Challenges

Chapter 4. Competition Analysis - Global

• 4.1 Market Share Analysis, 2023
• 4.2 Porter Five Forces Analysis

Chapter 5. Global Social Media Listening Market by Application

• 5.1 Global Brand Management Market by Region
• 5.2 Global Customer Experience Management Market by Region
• 5.3 Global Marketing Campaign Management Market by Region
• 5.4 Global Sales & Lead Generation Market by Region
• 5.5 Global Competitive Benchmarking Market by Region
• 5.6 Global Product Development & Innovation Market by Region
• 5.7 Global Other Application Market by Region

Chapter 6. Global Social Media Listening Market by Solutions

• 6.1 Global Software Market by Region
• 6.2 Global Services Market by Region

Chapter 7. Global Social Media Listening Market by Vertical

• 7.1 Global Retail & E-commerce Market by Region
• 7.2 Global Media & Entertainment Market by Region
• 7.3 Global BFSI Market by Region
• 7.4 Global Healthcare & Life Sciences Market by Region
• 7.5 Global IT & Telecommunications Market by Region
• 7.6 Global Travel & Hospitality Market by Region
• 7.7 Global Government & Defence Market by Region
• 7.8 Global Other Vertical Market by Region

Chapter 8. Global Social Media Listening Market by Region

• 8.1 North America Social Media Listening Market
  • 8.1.1 North America Social Media Listening Market by Application
    • 8.1.1.1 North America Brand Management Market by Country
    • 8.1.1.2 North America Customer Experience Management Market by Country
    • 8.1.1.3 North America Marketing Campaign Management Market by Country
    • 8.1.1.4 North America Sales & Lead Generation Market by Country
    • 8.1.1.5 North America Competitive Benchmarking Market by Country
    • 8.1.1.6 North America Product Development & Innovation Market by Country
    • 8.1.1.7 North America Other Application Market by Country
  • 8.1.2 North America Social Media Listening Market by Solutions
    • 8.1.2.1 North America Software Market by Country
    • 8.1.2.2 North America Services Market by Country
  • 8.1.3 North America Social Media Listening Market by Vertical
    • 8.1.3.1 North America Retail & E-commerce Market by Country
    • 8.1.3.2 North America Media & Entertainment Market by Country
    • 8.1.3.3 North America BFSI Market by Country
    • 8.1.3.4 North America Healthcare & Life Sciences Market by Country
    • 8.1.3.5 North America IT & Telecommunications Market by Country
    • 8.1.3.6 North America Travel & Hospitality Market by Country
    • 8.1.3.7 North America Government & Defence Market by Country
    • 8.1.3.8 North America Other Vertical Market by Country
  • 8.1.4 North America Social Media Listening Market by Country
    • 8.1.4.1 US Social Media Listening Market
      • 8.1.4.1.1 US Social Media Listening Market by Application
      • 8.1.4.1.2 US Social Media Listening Market by Solutions
      • 8.1.4.1.3 US Social Media Listening Market by Vertical
    • 8.1.4.2 Canada Social Media Listening Market
      • 8.1.4.2.1 Canada Social Media Listening Market by Application
      • 8.1.4.2.2 Canada Social Media Listening Market by Solutions
      • 8.1.4.2.3 Canada Social Media Listening Market by Vertical
    • 8.1.4.3 Mexico Social Media Listening Market
      • 8.1.4.3.1 Mexico Social Media Listening Market by Application
      • 8.1.4.3.2 Mexico Social Media Listening Market by Solutions
      • 8.1.4.3.3 Mexico Social Media Listening Market by Vertical
    • 8.1.4.4 Rest of North America Social Media Listening Market
      • 8.1.4.4.1 Rest of North America Social Media Listening Market by Application
      • 8.1.4.4.2 Rest of North America Social Media Listening Market by Solutions
      • 8.1.4.4.3 Rest of North America Social Media Listening Market by Vertical
• 8.2 Europe Social Media Listening Market
  • 8.2.1 Europe Social Media Listening Market by Application
    • 8.2.1.1 Europe Brand Management Market by Country
    • 8.2.1.2 Europe Customer Experience Management Market by Country
    • 8.2.1.3 Europe Marketing Campaign Management Market by Country
    • 8.2.1.4 Europe Sales & Lead Generation Market by Country
    • 8.2.1.5 Europe Competitive Benchmarking Market by Country
    • 8.2.1.6 Europe Product Development & Innovation Market by Country
    • 8.2.1.7 Europe Other Application Market by Country
  • 8.2.2 Europe Social Media Listening Market by Solutions
    • 8.2.2.1 Europe Software Market by Country
    • 8.2.2.2 Europe Services Market by Country
  • 8.2.3 Europe Social Media Listening Market by Vertical
    • 8.2.3.1 Europe Retail & E-commerce Market by Country
    • 8.2.3.2 Europe Media & Entertainment Market by Country
    • 8.2.3.3 Europe BFSI Market by Country
    • 8.2.3.4 Europe Healthcare & Life Sciences Market by Country
    • 8.2.3.5 Europe IT & Telecommunications Market by Country
    • 8.2.3.6 Europe Travel & Hospitality Market by Country
    • 8.2.3.7 Europe Government & Defence Market by Country
    • 8.2.3.8 Europe Other Vertical Market by Country
  • 8.2.4 Europe Social Media Listening Market by Country
    • 8.2.4.1 Germany Social Media Listening Market
      • 8.2.4.1.1 Germany Social Media Listening Market by Application
      • 8.2.4.1.2 Germany Social Media Listening Market by Solutions
      • 8.2.4.1.3 Germany Social Media Listening Market by Vertical
    • 8.2.4.2 UK Social Media Listening Market
      • 8.2.4.2.1 UK Social Media Listening Market by Application
      • 8.2.4.2.2 UK Social Media Listening Market by Solutions
      • 8.2.4.2.3 UK Social Media Listening Market by Vertical
    • 8.2.4.3 France Social Media Listening Market
      • 8.2.4.3.1 France Social Media Listening Market by Application
      • 8.2.4.3.2 France Social Media Listening Market by Solutions
      • 8.2.4.3.3 France Social Media Listening Market by Vertical
    • 8.2.4.4 Russia Social Media Listening Market
      • 8.2.4.4.1 Russia Social Media Listening Market by Application
      • 8.2.4.4.2 Russia Social Media Listening Market by Solutions
      • 8.2.4.4.3 Russia Social Media Listening Market by Vertical
    • 8.2.4.5 Spain Social Media Listening Market
      • 8.2.4.5.1 Spain Social Media Listening Market by Application
      • 8.2.4.5.2 Spain Social Media Listening Market by Solutions
      • 8.2.4.5.3 Spain Social Media Listening Market by Vertical
    • 8.2.4.6 Italy Social Media Listening Market
      • 8.2.4.6.1 Italy Social Media Listening Market by Application
      • 8.2.4.6.2 Italy Social Media Listening Market by Solutions
      • 8.2.4.6.3 Italy Social Media Listening Market by Vertical
    • 8.2.4.7 Rest of Europe Social Media Listening Market
      • 8.2.4.7.1 Rest of Europe Social Media Listening Market by Application
      • 8.2.4.7.2 Rest of Europe Social Media Listening Market by Solutions
      • 8.2.4.7.3 Rest of Europe Social Media Listening Market by Vertical
• 8.3 Asia Pacific Social Media Listening Market
  • 8.3.1 Asia Pacific Social Media Listening Market by Application
    • 8.3.1.1 Asia Pacific Brand Management Market by Country
    • 8.3.1.2 Asia Pacific Customer Experience Management Market by Country
    • 8.3.1.3 Asia Pacific Marketing Campaign Management Market by Country
    • 8.3.1.4 Asia Pacific Sales & Lead Generation Market by Country
    • 8.3.1.5 Asia Pacific Competitive Benchmarking Market by Country
    • 8.3.1.6 Asia Pacific Product Development & Innovation Market by Country
    • 8.3.1.7 Asia Pacific Other Application Market by Country
  • 8.3.2 Asia Pacific Social Media Listening Market by Solutions
    • 8.3.2.1 Asia Pacific Software Market by Country
    • 8.3.2.2 Asia Pacific Services Market by Country
  • 8.3.3 Asia Pacific Social Media Listening Market by Vertical
    • 8.3.3.1 Asia Pacific Retail & E-commerce Market by Country
    • 8.3.3.2 Asia Pacific Media & Entertainment Market by Country
    • 8.3.3.3 Asia Pacific BFSI Market by Country
    • 8.3.3.4 Asia Pacific Healthcare & Life Sciences Market by Country
    • 8.3.3.5 Asia Pacific IT & Telecommunications Market by Country
    • 8.3.3.6 Asia Pacific Travel & Hospitality Market by Country
    • 8.3.3.7 Asia Pacific Government & Defence Market by Country
    • 8.3.3.8 Asia Pacific Other Vertical Market by Country
  • 8.3.4 Asia Pacific Social Media Listening Market by Country
    • 8.3.4.1 China Social Media Listening Market
      • 8.3.4.1.1 China Social Media Listening Market by Application
      • 8.3.4.1.2 China Social Media Listening Market by Solutions
      • 8.3.4.1.3 China Social Media Listening Market by Vertical
    • 8.3.4.2 Japan Social Media Listening Market
      • 8.3.4.2.1 Japan Social Media Listening Market by Application
      • 8.3.4.2.2 Japan Social Media Listening Market by Solutions
      • 8.3.4.2.3 Japan Social Media Listening Market by Vertical
    • 8.3.4.3 India Social Media Listening Market
      • 8.3.4.3.1 India Social Media Listening Market by Application
      • 8.3.4.3.2 India Social Media Listening Market by Solutions
      • 8.3.4.3.3 India Social Media Listening Market by Vertical
    • 8.3.4.4 South Korea Social Media Listening Market
      • 8.3.4.4.1 South Korea Social Media Listening Market by Application
      • 8.3.4.4.2 South Korea Social Media Listening Market by Solutions
      • 8.3.4.4.3 South Korea Social Media Listening Market by Vertical
    • 8.3.4.5 Singapore Social Media Listening Market
      • 8.3.4.5.1 Singapore Social Media Listening Market by Application
      • 8.3.4.5.2 Singapore Social Media Listening Market by Solutions
      • 8.3.4.5.3 Singapore Social Media Listening Market by Vertical
    • 8.3.4.6 Malaysia Social Media Listening Market
      • 8.3.4.6.1 Malaysia Social Media Listening Market by Application
      • 8.3.4.6.2 Malaysia Social Media Listening Market by Solutions
      • 8.3.4.6.3 Malaysia Social Media Listening Market by Vertical
    • 8.3.4.7 Rest of Asia Pacific Social Media Listening Market
      • 8.3.4.7.1 Rest of Asia Pacific Social Media Listening Market by Application
      • 8.3.4.7.2 Rest of Asia Pacific Social Media Listening Market by Solutions
      • 8.3.4.7.3 Rest of Asia Pacific Social Media Listening Market by Vertical
• 8.4 LAMEA Social Media Listening Market
  • 8.4.1 LAMEA Social Media Listening Market by Application
    • 8.4.1.1 LAMEA Brand Management Market by Country
    • 8.4.1.2 LAMEA Customer Experience Management Market by Country
    • 8.4.1.3 LAMEA Marketing Campaign Management Market by Country
    • 8.4.1.4 LAMEA Sales & Lead Generation Market by Country
    • 8.4.1.5 LAMEA Competitive Benchmarking Market by Country
    • 8.4.1.6 LAMEA Product Development & Innovation Market by Country
    • 8.4.1.7 LAMEA Other Application Market by Country
  • 8.4.2 LAMEA Social Media Listening Market by Solutions
    • 8.4.2.1 LAMEA Software Market by Country
    • 8.4.2.2 LAMEA Services Market by Country
  • 8.4.3 LAMEA Social Media Listening Market by Vertical
    • 8.4.3.1 LAMEA Retail & E-commerce Market by Country
    • 8.4.3.2 LAMEA Media & Entertainment Market by Country
    • 8.4.3.3 LAMEA BFSI Market by Country
    • 8.4.3.4 LAMEA Healthcare & Life Sciences Market by Country
    • 8.4.3.5 LAMEA IT & Telecommunications Market by Country
    • 8.4.3.6 LAMEA Travel & Hospitality Market by Country
    • 8.4.3.7 LAMEA Government & Defence Market by Country
    • 8.4.3.8 LAMEA Other Vertical Market by Country
  • 8.4.4 LAMEA Social Media Listening Market by Country
    • 8.4.4.1 Brazil Social Media Listening Market
      • 8.4.4.1.1 Brazil Social Media Listening Market by Application
      • 8.4.4.1.2 Brazil Social Media Listening Market by Solutions
      • 8.4.4.1.3 Brazil Social Media Listening Market by Vertical
    • 8.4.4.2 Argentina Social Media Listening Market
      • 8.4.4.2.1 Argentina Social Media Listening Market by Application
      • 8.4.4.2.2 Argentina Social Media Listening Market by Solutions
      • 8.4.4.2.3 Argentina Social Media Listening Market by Vertical
    • 8.4.4.3 UAE Social Media Listening Market
      • 8.4.4.3.1 UAE Social Media Listening Market by Application
      • 8.4.4.3.2 UAE Social Media Listening Market by Solutions
      • 8.4.4.3.3 UAE Social Media Listening Market by Vertical
    • 8.4.4.4 Saudi Arabia Social Media Listening Market
      • 8.4.4.4.1 Saudi Arabia Social Media Listening Market by Application
      • 8.4.4.4.2 Saudi Arabia Social Media Listening Market by Solutions
      • 8.4.4.4.3 Saudi Arabia Social Media Listening Market by Vertical
    • 8.4.4.5 South Africa Social Media Listening Market
      • 8.4.4.5.1 South Africa Social Media Listening Market by Application
      • 8.4.4.5.2 South Africa Social Media Listening Market by Solutions
      • 8.4.4.5.3 South Africa Social Media Listening Market by Vertical
    • 8.4.4.6 Nigeria Social Media Listening Market
      • 8.4.4.6.1 Nigeria Social Media Listening Market by Application
      • 8.4.4.6.2 Nigeria Social Media Listening Market by Solutions
      • 8.4.4.6.3 Nigeria Social Media Listening Market by Vertical
    • 8.4.4.7 Rest of LAMEA Social Media Listening Market
      • 8.4.4.7.1 Rest of LAMEA Social Media Listening Market by Application
      • 8.4.4.7.2 Rest of LAMEA Social Media Listening Market by Solutions
      • 8.4.4.7.3 Rest of LAMEA Social Media Listening Market by Vertical

Chapter 9. Company Profiles

• 9.1 Hootsuite, Inc.
  • 9.1.1 Company Overview
  • 9.1.2 Recent strategies and developments:
    • 9.1.2.1 Acquisition and Mergers:
  • 9.1.3 SWOT Analysis
• 9.2 IBM Corporation
  • 9.2.1 Company Overview
  • 9.2.2 Financial Analysis
  • 9.2.3 Regional & Segmental Analysis
  • 9.2.4 Research & Development Expenses
  • 9.2.5 SWOT Analysis
• 9.3 Runtime Collective Limited (Brandwatch)
  • 9.3.1 Company Overview
  • 9.3.2 Recent strategies and developments:
    • 9.3.2.1 Product Launches and Product Expansions:
• 9.4 Sprout Social, Inc.
  • 9.4.1 Company Overview
• 9.5 Buffer, Inc.
  • 9.5.1 Company Overview
• 9.6 Mention
  • 9.6.1 Company Overview
• 9.7 Synthesio (Ipsos Synthesio, Inc.)
  • 9.7.1 Company Overview
• 9.8 Brand24 Global Inc.
  • 9.8.1 Company Overview
• 9.9 Meltwater
  • 9.9.1 Company Overview
  • 9.9.2 Recent strategies and developments:
    • 9.9.2.1 Partnerships, Collaborations, and Agreements:
• 9.10. Quid
  • 9.10.1 Company Overview
• 9.11 Google LLC
  • 9.11.1 Company Overview
  • 9.11.2 Financial Analysis
  • 9.11.3 Segmental and Regional Analysis
  • 9.11.4 Research & Development Expense
  • 9.11.5 SWOT Analysis

Chapter 10. Winning Imperatives of Social Media Listening Market