雑誌広告の世界市場規模、シェア、産業動向分析レポート：バーティカル（不動産、小売、自動車、FMCG、金融サービス、メディア＆エンターテインメント、教育、その他）別、地域別展望・予測、2022年～2028年版

雑誌広告の世界市場規模は、2028年には93億米ドルに達し、予測期間中にCAGR-3.7%の市場成長率で上昇すると予測されています。

雑誌広告は、ブランドの認知度を高め、企業の他の広告活動を補完することができるため、広告の世界ではますます人気が高まっています。このことは、雑誌広告の市場拡大を後押しするものと考えられます。しかし、スマートフォンの普及やインターネットの普及に伴い、オンラインメディアのプラットフォームが急速に成長しているため、市場の拡大には限界があります。

COVID-19の影響度分析

パンデミックは、ほとんどの産業に深刻な影響を与え、世界経済に悪影響を及ぼしました。COVID-19の感染者が増加するにつれ、感染国の政府はさまざまな制限を課しました。その中には、重要業務に該当する職場を除き、ほとんどの職場で施錠や閉鎖が行われました。このため、雑誌社の多くが一時的に業務を停止せざるを得なくなっています。また、市場でも貿易や移動の規制が行われました。これらの要因はすべてサプライチェーンの混乱につながり、市場に悪影響を及ぼしました。このほか、パンデミック期間中は、ほとんどの企業が売上高の減少を目の当たりにし、政府の規制により一時的に閉鎖されたため、雑誌広告に対する需要も減少しました。

市場の成長要因

ブランドと製品の認知度向上

既存商品の競合優位性や、既存商品・サービスの改良・新機能を訴求するために、広告は有効な手段です。また、自社の認知度を高めるだけではありません。広告、特にソーシャルメディア広告のようなデジタル広告ソリューションは、広告キャンペーンの構築と実行に時間がかからないため、ターゲットとなる顧客からの迅速な返信を必要とする割引やアップセリングのオファーを具体的に達成するために使用されることがあります。

既存と新規の両方のクライアントを誘致する

広告は、あなたの会社と対話するために、既存と将来の顧客の両方を誘惑することによって、意識の段階を超えてあなたの販売ファネルを通過するターゲット顧客の動機づけにさらなる役割を果たすことができます。広告で御社の所在地情報を強調し、新しい店舗や支店の立ち上げを知らせることで、店舗や支店へのトラフィックを増加させることができるかもしれません。

市場の抑制要因

市場環境・動向の急激な変化に対応するため、柔軟なマーケティングが必要。

雑誌広告の準備に時間がかかり、時間やスペースを確保するためのリードタイムが長いため、掲載の数ヶ月前に作られたデザインにメッセージや予算が抑制要因されます。デジタル広告であれば、よりスピーディにキャンペーンを実施し、必要であれば変更することも可能です。このように、雑誌広告からデジタル広告への移行が進んでいます。その結果、今後、市場の成長は鈍化する可能性があります。

業界別の展望

雑誌広告市場は、Verticalsに基づき、自動車、金融サービス、FMCG、メディア＆エンターテインメント、小売、不動産、教育、その他に分けられます。2021年の雑誌広告市場では、自動車分野がかなりの収益シェアを占めています。市場拡大の妨げとなっているのは、自動車事業者が世界中で新発売のプロモーションや商品のハイライトを行うために、デジタル雑誌を利用するようになっていることです。一方、雑誌は、コスト増、信頼性の低下、ソーシャルメディアなどの発展により、世界的に読者数が減少しており、衰退の一途をたどっています。

地域別の概況

雑誌広告市場は、地域別に北米、欧州、アジア太平洋、LAMEAに分類されます。2021年の市場シェアはアジア太平洋地域が最も高く、市場を牽引しています。市場の成長は、さまざまなセクターがインターネット広告に費やす金額の増加によって制約されています。市場の潜在力は、都市化の進展と、複数の広告手法により特定の製品のブランドに関する消費者の知識が高まっていることが制約となっています。

目次

第1章 市場の範囲と調査手法

• 市場の定義
• 目的
• 市場規模
• セグメンテーション
  • 雑誌広告の世界市場、業界別
  • 雑誌広告の世界市場、地域別
• 調査手法

第2章 市場概要

• イントロダクション
  • 概要
    • 市場の構成とシナリオ
• 市場に影響を与える主な要因
  • 市場促進要因
  • 市場抑制要因

第3章 雑誌広告の世界市場：業界別レポート

• 世界の不動産市場：地域別
• 小売の世界市場：地域別
• 自動車広告の地域別世界市場
• FMCGの世界市場：地域別
• 金融サービスの地域別市場
• メディア＆エンターテインメントの世界市場：地域別
• 教育分野の世界市場：地域別
• その他の地域別世界市場

第4章 雑誌広告の世界市場：地域別

• 北米
  • 北米の雑誌広告の国別市場
    • 米国
    • カナダ
    • メキシコ
    • その他北米地域
• 欧州
  • 欧州の雑誌広告市場：国別
    • ドイツ
    • 英国
    • フランス
    • ロシア
    • スペイン
    • イタリア
    • その他欧州
• アジア太平洋地域
  • アジア太平洋地域の雑誌広告市場：国別
    • 中国
    • 日本
    • インド
    • 韓国
    • シンガポール
    • マレーシア
    • その他アジア太平洋地域
• LAMEA
  • LAMEAの雑誌広告市場：国別
    • ブラジル
    • アルゼンチン
    • UAE
    • サウジアラビア
    • 南アフリカ
    • ナイジェリア
    • LAMEAの他の地域

第5章 企業プロファイル

• News Corporation
• Vericast（M&F Worldwide Corp.）（MacAndrews & Forbes Incorporated）
• Global Business Leaders Mag
• Gannett Co., Inc.
• Axel Springer SE
• Nine Entertainment Co. Holdings Limited
• Conduit, Inc.

LIST OF TABLES

• TABLE 1 Global Magazine Advertising Market, 2018 - 2021, USD Million
• TABLE 2 Global Magazine Advertising Market, 2022 - 2028, USD Million
• TABLE 3 Global Magazine Advertising Market by Vertical, 2018 - 2021, USD Million
• TABLE 4 Global Magazine Advertising Market by Vertical, 2022 - 2028, USD Million
• TABLE 5 Global Real Estate Market by Region, 2018 - 2021, USD Million
• TABLE 6 Global Real Estate Market by Region, 2022 - 2028, USD Million
• TABLE 7 Global Retail Market by Region, 2018 - 2021, USD Million
• TABLE 8 Global Retail Market by Region, 2022 - 2028, USD Million
• TABLE 9 Global Automotive Market by Region, 2018 - 2021, USD Million
• TABLE 10 Global Automotive Market by Region, 2022 - 2028, USD Million
• TABLE 11 Global FMCG Market by Region, 2018 - 2021, USD Million
• TABLE 12 Global FMCG Market by Region, 2022 - 2028, USD Million
• TABLE 13 Global Financial Services Market by Region, 2018 - 2021, USD Million
• TABLE 14 Global Financial Services Market by Region, 2022 - 2028, USD Million
• TABLE 15 Global Media & Entertainment Market by Region, 2018 - 2021, USD Million
• TABLE 16 Global Media & Entertainment Market by Region, 2022 - 2028, USD Million
• TABLE 17 Global Education Market by Region, 2018 - 2021, USD Million
• TABLE 18 Global Education Market by Region, 2022 - 2028, USD Million
• TABLE 19 Global Others Market by Region, 2018 - 2021, USD Million
• TABLE 20 Global Others Market by Region, 2022 - 2028, USD Million
• TABLE 21 Global Magazine Advertising Market by Region, 2018 - 2021, USD Million
• TABLE 22 Global Magazine Advertising Market by Region, 2022 - 2028, USD Million
• TABLE 23 North America Magazine Advertising Market, 2018 - 2021, USD Million
• TABLE 24 North America Magazine Advertising Market, 2022 - 2028, USD Million
• TABLE 25 North America Magazine Advertising Market by Vertical, 2018 - 2021, USD Million
• TABLE 26 North America Magazine Advertising Market by Vertical, 2022 - 2028, USD Million
• TABLE 27 North America Real Estate Market by Country, 2018 - 2021, USD Million
• TABLE 28 North America Real Estate Market by Country, 2022 - 2028, USD Million
• TABLE 29 North America Retail Market by Country, 2018 - 2021, USD Million
• TABLE 30 North America Retail Market by Country, 2022 - 2028, USD Million
• TABLE 31 North America Automotive Market by Country, 2018 - 2021, USD Million
• TABLE 32 North America Automotive Market by Country, 2022 - 2028, USD Million
• TABLE 33 North America FMCG Market by Country, 2018 - 2021, USD Million
• TABLE 34 North America FMCG Market by Country, 2022 - 2028, USD Million
• TABLE 35 North America Financial Services Market by Country, 2018 - 2021, USD Million
• TABLE 36 North America Financial Services Market by Country, 2022 - 2028, USD Million
• TABLE 37 North America Media & Entertainment Market by Country, 2018 - 2021, USD Million
• TABLE 38 North America Media & Entertainment Market by Country, 2022 - 2028, USD Million
• TABLE 39 North America Education Market by Country, 2018 - 2021, USD Million
• TABLE 40 North America Education Market by Country, 2022 - 2028, USD Million
• TABLE 41 North America Others Market by Country, 2018 - 2021, USD Million
• TABLE 42 North America Others Market by Country, 2022 - 2028, USD Million
• TABLE 43 North America Magazine Advertising Market by Country, 2018 - 2021, USD Million
• TABLE 44 North America Magazine Advertising Market by Country, 2022 - 2028, USD Million
• TABLE 45 US Magazine Advertising Market, 2018 - 2021, USD Million
• TABLE 46 US Magazine Advertising Market, 2022 - 2028, USD Million
• TABLE 47 US Magazine Advertising Market by Vertical, 2018 - 2021, USD Million
• TABLE 48 US Magazine Advertising Market by Vertical, 2022 - 2028, USD Million
• TABLE 49 Canada Magazine Advertising Market, 2018 - 2021, USD Million
• TABLE 50 Canada Magazine Advertising Market, 2022 - 2028, USD Million
• TABLE 51 Canada Magazine Advertising Market by Vertical, 2018 - 2021, USD Million
• TABLE 52 Canada Magazine Advertising Market by Vertical, 2022 - 2028, USD Million
• TABLE 53 Mexico Magazine Advertising Market, 2018 - 2021, USD Million
• TABLE 54 Mexico Magazine Advertising Market, 2022 - 2028, USD Million
• TABLE 55 Mexico Magazine Advertising Market by Vertical, 2018 - 2021, USD Million
• TABLE 56 Mexico Magazine Advertising Market by Vertical, 2022 - 2028, USD Million
• TABLE 57 Rest of North America Magazine Advertising Market, 2018 - 2021, USD Million
• TABLE 58 Rest of North America Magazine Advertising Market, 2022 - 2028, USD Million
• TABLE 59 Rest of North America Magazine Advertising Market by Vertical, 2018 - 2021, USD Million
• TABLE 60 Rest of North America Magazine Advertising Market by Vertical, 2022 - 2028, USD Million
• TABLE 61 Europe Magazine Advertising Market, 2018 - 2021, USD Million
• TABLE 62 Europe Magazine Advertising Market, 2022 - 2028, USD Million
• TABLE 63 Europe Magazine Advertising Market by Vertical, 2018 - 2021, USD Million
• TABLE 64 Europe Magazine Advertising Market by Vertical, 2022 - 2028, USD Million
• TABLE 65 Europe Real Estate Market by Country, 2018 - 2021, USD Million
• TABLE 66 Europe Real Estate Market by Country, 2022 - 2028, USD Million
• TABLE 67 Europe Retail Market by Country, 2018 - 2021, USD Million
• TABLE 68 Europe Retail Market by Country, 2022 - 2028, USD Million
• TABLE 69 Europe Automotive Market by Country, 2018 - 2021, USD Million
• TABLE 70 Europe Automotive Market by Country, 2022 - 2028, USD Million
• TABLE 71 Europe FMCG Market by Country, 2018 - 2021, USD Million
• TABLE 72 Europe FMCG Market by Country, 2022 - 2028, USD Million
• TABLE 73 Europe Financial Services Market by Country, 2018 - 2021, USD Million
• TABLE 74 Europe Financial Services Market by Country, 2022 - 2028, USD Million
• TABLE 75 Europe Media & Entertainment Market by Country, 2018 - 2021, USD Million
• TABLE 76 Europe Media & Entertainment Market by Country, 2022 - 2028, USD Million
• TABLE 77 Europe Education Market by Country, 2018 - 2021, USD Million
• TABLE 78 Europe Education Market by Country, 2022 - 2028, USD Million
• TABLE 79 Europe Others Market by Country, 2018 - 2021, USD Million
• TABLE 80 Europe Others Market by Country, 2022 - 2028, USD Million
• TABLE 81 Europe Magazine Advertising Market by Country, 2018 - 2021, USD Million
• TABLE 82 Europe Magazine Advertising Market by Country, 2022 - 2028, USD Million
• TABLE 83 Germany Magazine Advertising Market, 2018 - 2021, USD Million
• TABLE 84 Germany Magazine Advertising Market, 2022 - 2028, USD Million
• TABLE 85 Germany Magazine Advertising Market by Vertical, 2018 - 2021, USD Million
• TABLE 86 Germany Magazine Advertising Market by Vertical, 2022 - 2028, USD Million
• TABLE 87 UK Magazine Advertising Market, 2018 - 2021, USD Million
• TABLE 88 UK Magazine Advertising Market, 2022 - 2028, USD Million
• TABLE 89 UK Magazine Advertising Market by Vertical, 2018 - 2021, USD Million
• TABLE 90 UK Magazine Advertising Market by Vertical, 2022 - 2028, USD Million
• TABLE 91 France Magazine Advertising Market, 2018 - 2021, USD Million
• TABLE 92 France Magazine Advertising Market, 2022 - 2028, USD Million
• TABLE 93 France Magazine Advertising Market by Vertical, 2018 - 2021, USD Million
• TABLE 94 France Magazine Advertising Market by Vertical, 2022 - 2028, USD Million
• TABLE 95 Russia Magazine Advertising Market, 2018 - 2021, USD Million
• TABLE 96 Russia Magazine Advertising Market, 2022 - 2028, USD Million
• TABLE 97 Russia Magazine Advertising Market by Vertical, 2018 - 2021, USD Million
• TABLE 98 Russia Magazine Advertising Market by Vertical, 2022 - 2028, USD Million
• TABLE 99 Spain Magazine Advertising Market, 2018 - 2021, USD Million
• TABLE 100 Spain Magazine Advertising Market, 2022 - 2028, USD Million
• TABLE 101 Spain Magazine Advertising Market by Vertical, 2018 - 2021, USD Million
• TABLE 102 Spain Magazine Advertising Market by Vertical, 2022 - 2028, USD Million
• TABLE 103 Italy Magazine Advertising Market, 2018 - 2021, USD Million
• TABLE 104 Italy Magazine Advertising Market, 2022 - 2028, USD Million
• TABLE 105 Italy Magazine Advertising Market by Vertical, 2018 - 2021, USD Million
• TABLE 106 Italy Magazine Advertising Market by Vertical, 2022 - 2028, USD Million
• TABLE 107 Rest of Europe Magazine Advertising Market, 2018 - 2021, USD Million
• TABLE 108 Rest of Europe Magazine Advertising Market, 2022 - 2028, USD Million
• TABLE 109 Rest of Europe Magazine Advertising Market by Vertical, 2018 - 2021, USD Million
• TABLE 110 Rest of Europe Magazine Advertising Market by Vertical, 2022 - 2028, USD Million
• TABLE 111 Asia Pacific Magazine Advertising Market, 2018 - 2021, USD Million
• TABLE 112 Asia Pacific Magazine Advertising Market, 2022 - 2028, USD Million
• TABLE 113 Asia Pacific Magazine Advertising Market by Vertical, 2018 - 2021, USD Million
• TABLE 114 Asia Pacific Magazine Advertising Market by Vertical, 2022 - 2028, USD Million
• TABLE 115 Asia Pacific Real Estate Market by Country, 2018 - 2021, USD Million
• TABLE 116 Asia Pacific Real Estate Market by Country, 2022 - 2028, USD Million
• TABLE 117 Asia Pacific Retail Market by Country, 2018 - 2021, USD Million
• TABLE 118 Asia Pacific Retail Market by Country, 2022 - 2028, USD Million
• TABLE 119 Asia Pacific Automotive Market by Country, 2018 - 2021, USD Million
• TABLE 120 Asia Pacific Automotive Market by Country, 2022 - 2028, USD Million
• TABLE 121 Asia Pacific FMCG Market by Country, 2018 - 2021, USD Million
• TABLE 122 Asia Pacific FMCG Market by Country, 2022 - 2028, USD Million
• TABLE 123 Asia Pacific Financial Services Market by Country, 2018 - 2021, USD Million
• TABLE 124 Asia Pacific Financial Services Market by Country, 2022 - 2028, USD Million
• TABLE 125 Asia Pacific Media & Entertainment Market by Country, 2018 - 2021, USD Million
• TABLE 126 Asia Pacific Media & Entertainment Market by Country, 2022 - 2028, USD Million
• TABLE 127 Asia Pacific Education Market by Country, 2018 - 2021, USD Million
• TABLE 128 Asia Pacific Education Market by Country, 2022 - 2028, USD Million
• TABLE 129 Asia Pacific Others Market by Country, 2018 - 2021, USD Million
• TABLE 130 Asia Pacific Others Market by Country, 2022 - 2028, USD Million
• TABLE 131 Asia Pacific Magazine Advertising Market by Country, 2018 - 2021, USD Million
• TABLE 132 Asia Pacific Magazine Advertising Market by Country, 2022 - 2028, USD Million
• TABLE 133 China Magazine Advertising Market, 2018 - 2021, USD Million
• TABLE 134 China Magazine Advertising Market, 2022 - 2028, USD Million
• TABLE 135 China Magazine Advertising Market by Vertical, 2018 - 2021, USD Million
• TABLE 136 China Magazine Advertising Market by Vertical, 2022 - 2028, USD Million
• TABLE 137 Japan Magazine Advertising Market, 2018 - 2021, USD Million
• TABLE 138 Japan Magazine Advertising Market, 2022 - 2028, USD Million
• TABLE 139 Japan Magazine Advertising Market by Vertical, 2018 - 2021, USD Million
• TABLE 140 Japan Magazine Advertising Market by Vertical, 2022 - 2028, USD Million
• TABLE 141 India Magazine Advertising Market, 2018 - 2021, USD Million
• TABLE 142 India Magazine Advertising Market, 2022 - 2028, USD Million
• TABLE 143 India Magazine Advertising Market by Vertical, 2018 - 2021, USD Million
• TABLE 144 India Magazine Advertising Market by Vertical, 2022 - 2028, USD Million
• TABLE 145 South Korea Magazine Advertising Market, 2018 - 2021, USD Million
• TABLE 146 South Korea Magazine Advertising Market, 2022 - 2028, USD Million
• TABLE 147 South Korea Magazine Advertising Market by Vertical, 2018 - 2021, USD Million
• TABLE 148 South Korea Magazine Advertising Market by Vertical, 2022 - 2028, USD Million
• TABLE 149 Singapore Magazine Advertising Market, 2018 - 2021, USD Million
• TABLE 150 Singapore Magazine Advertising Market, 2022 - 2028, USD Million
• TABLE 151 Singapore Magazine Advertising Market by Vertical, 2018 - 2021, USD Million
• TABLE 152 Singapore Magazine Advertising Market by Vertical, 2022 - 2028, USD Million
• TABLE 153 Malaysia Magazine Advertising Market, 2018 - 2021, USD Million
• TABLE 154 Malaysia Magazine Advertising Market, 2022 - 2028, USD Million
• TABLE 155 Malaysia Magazine Advertising Market by Vertical, 2018 - 2021, USD Million
• TABLE 156 Malaysia Magazine Advertising Market by Vertical, 2022 - 2028, USD Million
• TABLE 157 Rest of Asia Pacific Magazine Advertising Market, 2018 - 2021, USD Million
• TABLE 158 Rest of Asia Pacific Magazine Advertising Market, 2022 - 2028, USD Million
• TABLE 159 Rest of Asia Pacific Magazine Advertising Market by Vertical, 2018 - 2021, USD Million
• TABLE 160 Rest of Asia Pacific Magazine Advertising Market by Vertical, 2022 - 2028, USD Million
• TABLE 161 LAMEA Magazine Advertising Market, 2018 - 2021, USD Million
• TABLE 162 LAMEA Magazine Advertising Market, 2022 - 2028, USD Million
• TABLE 163 LAMEA Magazine Advertising Market by Vertical, 2018 - 2021, USD Million
• TABLE 164 LAMEA Magazine Advertising Market by Vertical, 2022 - 2028, USD Million
• TABLE 165 LAMEA Real Estate Market by Country, 2018 - 2021, USD Million
• TABLE 166 LAMEA Real Estate Market by Country, 2022 - 2028, USD Million
• TABLE 167 LAMEA Retail Market by Country, 2018 - 2021, USD Million
• TABLE 168 LAMEA Retail Market by Country, 2022 - 2028, USD Million
• TABLE 169 LAMEA Automotive Market by Country, 2018 - 2021, USD Million
• TABLE 170 LAMEA Automotive Market by Country, 2022 - 2028, USD Million
• TABLE 171 LAMEA FMCG Market by Country, 2018 - 2021, USD Million
• TABLE 172 LAMEA FMCG Market by Country, 2022 - 2028, USD Million
• TABLE 173 LAMEA Financial Services Market by Country, 2018 - 2021, USD Million
• TABLE 174 LAMEA Financial Services Market by Country, 2022 - 2028, USD Million
• TABLE 175 LAMEA Media & Entertainment Market by Country, 2018 - 2021, USD Million
• TABLE 176 LAMEA Media & Entertainment Market by Country, 2022 - 2028, USD Million
• TABLE 177 LAMEA Education Market by Country, 2018 - 2021, USD Million
• TABLE 178 LAMEA Education Market by Country, 2022 - 2028, USD Million
• TABLE 179 LAMEA Others Market by Country, 2018 - 2021, USD Million
• TABLE 180 LAMEA Others Market by Country, 2022 - 2028, USD Million
• TABLE 181 LAMEA Magazine Advertising Market by Country, 2018 - 2021, USD Million
• TABLE 182 LAMEA Magazine Advertising Market by Country, 2022 - 2028, USD Million
• TABLE 183 Brazil Magazine Advertising Market, 2018 - 2021, USD Million
• TABLE 184 Brazil Magazine Advertising Market, 2022 - 2028, USD Million
• TABLE 185 Brazil Magazine Advertising Market by Vertical, 2018 - 2021, USD Million
• TABLE 186 Brazil Magazine Advertising Market by Vertical, 2022 - 2028, USD Million
• TABLE 187 Argentina Magazine Advertising Market, 2018 - 2021, USD Million
• TABLE 188 Argentina Magazine Advertising Market, 2022 - 2028, USD Million
• TABLE 189 Argentina Magazine Advertising Market by Vertical, 2018 - 2021, USD Million
• TABLE 190 Argentina Magazine Advertising Market by Vertical, 2022 - 2028, USD Million
• TABLE 191 UAE Magazine Advertising Market, 2018 - 2021, USD Million
• TABLE 192 UAE Magazine Advertising Market, 2022 - 2028, USD Million
• TABLE 193 UAE Magazine Advertising Market by Vertical, 2018 - 2021, USD Million
• TABLE 194 UAE Magazine Advertising Market by Vertical, 2022 - 2028, USD Million
• TABLE 195 Saudi Arabia Magazine Advertising Market, 2018 - 2021, USD Million
• TABLE 196 Saudi Arabia Magazine Advertising Market, 2022 - 2028, USD Million
• TABLE 197 Saudi Arabia Magazine Advertising Market by Vertical, 2018 - 2021, USD Million
• TABLE 198 Saudi Arabia Magazine Advertising Market by Vertical, 2022 - 2028, USD Million
• TABLE 199 South Africa Magazine Advertising Market, 2018 - 2021, USD Million
• TABLE 200 South Africa Magazine Advertising Market, 2022 - 2028, USD Million
• TABLE 201 South Africa Magazine Advertising Market by Vertical, 2018 - 2021, USD Million
• TABLE 202 South Africa Magazine Advertising Market by Vertical, 2022 - 2028, USD Million
• TABLE 203 Nigeria Magazine Advertising Market, 2018 - 2021, USD Million
• TABLE 204 Nigeria Magazine Advertising Market, 2022 - 2028, USD Million
• TABLE 205 Nigeria Magazine Advertising Market by Vertical, 2018 - 2021, USD Million
• TABLE 206 Nigeria Magazine Advertising Market by Vertical, 2022 - 2028, USD Million
• TABLE 207 Rest of LAMEA Magazine Advertising Market, 2018 - 2021, USD Million
• TABLE 208 Rest of LAMEA Magazine Advertising Market, 2022 - 2028, USD Million
• TABLE 209 Rest of LAMEA Magazine Advertising Market by Vertical, 2018 - 2021, USD Million
• TABLE 210 Rest of LAMEA Magazine Advertising Market by Vertical, 2022 - 2028, USD Million
• TABLE 211 Key Information -News Corporation
• TABLE 212 Key Information - Vericast
• TABLE 213 Key Information - Global Business Leaders Mag
• TABLE 214 Key Information - Gannett Co., Inc.
• TABLE 215 Key Information - Axel Springer SE
• TABLE 216 Key Information - Nine Entertainment Co. Holdings Limited
• TABLE 217 Key Information - Conduit, Inc.

List of Figures

• FIG 1 Methodology for the research
• FIG 2 Global Magazine Advertising Market Share by Vertical, 2021
• FIG 3 Global Magazine Advertising Market Share by Vertical, 2028
• FIG 4 Global Magazine Advertising Market by Vertical, 2018 - 2028, USD Million
• FIG 5 Global Magazine Advertising Market Share by Region, 2021
• FIG 6 Global Magazine Advertising Market Share by Region, 2028
• FIG 7 Global Magazine Advertising Market by Region, 2018 - 2028, USD Million

The Global Magazine Advertising Market size is expected to reach $9.3 billion by 2028, rising at a market growth of -3.7% CAGR during the forecast period.

The advertisements that readers see throughout magazines are known as magazine advertising. A number of things affect the launch or continuation of a magazine, but one of the most crucial is advertising. A magazine's ad sales may make or break it, and almost all publications rely on the money its advertisers bring in to continue in business.

It's crucial to have magazine advertising set up before a new publication hits the shelves. The first ad income may cover employee salaries and contribute to start-up expenditures. In addition, the correct kind of advertising run in a magazine may increase the publication's sales. Advertisers are likewise aware of the many benefits a well-placed advertisement in the ideal magazine may have on their bottom line.

As a result of its ability to enhance brand recognition and complement a company's other advertising efforts, magazine advertising is becoming more and more popular in the world of advertising. This is expected to fuel the market for magazine advertising's expansion. But as smartphones become more widely used and internet access becomes more accessible, an online media platform is growing more quickly, which in turn is putting limits on the market's expansion.

COVID-19 Impact Analysis

The pandemic had severely impacted the most of industries resulting in an adverse impact on the world's economy. With the rising cases of COVID-19, governments of affected nations imposed various restrictions. These restrictions included lockdown and closure of most of workplaces except of those which counts under essential services. As a result of this, most of the magazine companies had to temporarily stop their work. Also, the market witnessed trade and movement restrictions. All these factors resulted in supply chain disruptions, thereby negatively affecting the market. Besides this, the demand for magazine advertising also declined during the pandemic period because most of the businesses were witnessing decline in sale or were temporarily closed due to government restrictions.

Market Growth Factors

Raising awareness of the brand and its offerings

Advertising is a viable option to emphasize competitive advantages in already-existing items, as well as improvements or new features that have been introduced to already-existing products or services. It's not only about raising awareness of your company. Advertising, particularly digital advertising solutions such as social media ads that take less time to build and run advertising campaigns, may be used to accomplish specific offers of discounts or upselling offers that demand rapid replies from the targeted clients.

Attracting both existing and new clients

Advertising may play a further role in motivating targeted clients to go through your sales funnel beyond the awareness phase by enticing both existing and future customers to interact with your company. By emphasizing your company location information in your advertisements and letting people know about the launch of a new shop or branch, you may increase traffic to your stores or branches. Increasing lead generation via marketing initiatives. The market for magazine advertising is expected to grow over the projected period since the advertising may motivate consumers to purchase items.

Market Restraining Factors

Rapid changes in market circumstances and trends need flexible marketing.

The message and budget suffer from being trapped into a design that was made months before it will be published due to the length of time it takes to prepare a magazine advertising and the lengthy lead periods needed to acquire time or space. Digital campaigns may be put into action considerably more swiftly and, if necessary, changed as they go. These and other issues are causing magazine advertising to be increasingly replaced by digital advertising methods. As a result, market growth may slow down in the years to come.

Verticals Outlook

Based on Verticals, the magazine advertising market is divided into automotive, financial services, FMCG, media & entertainment, retail, real estate, education, and others. In 2021, the automotive segment accounted for the considerable revenue share in the magazine advertising market. Market expansion is being hampered by the increasing use of digital magazines by car businesses to promote their new launches and highlight goods throughout the world. The magazine business, however, has been experiencing a steady decline as a result of declining readerships worldwide, brought on by increasing costs, dwindling credibility, and the development of social media and other channels.

Regional Outlook

Based on region, the magazine advertising market is classified into North America, Europe, Asia Pacific, and LAMEA. The Asia Pacific region led the market with the highest revenue share in the market in 2021. The market's growth is being constrained by the increasing amount of money that various sectors are spending on internet advertising. The market's potential is being constrained by increased urbanisation and growing consumer knowledge of a particular product's branding thanks to multiple advertising techniques.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include News Corporation, Vericast (M&F Worldwide Corp.) (MacAndrews & Forbes Incorporated), Global Business Leaders Mag., Gannett Co., Inc., Axel Springer SE, Nine Entertainment Co. Holdings Limited, and Conduit, Inc.

Scope of the Study

Market Segments covered in the Report:

By Vertical

• Real Estate
• Retail
• Automotive
• FMCG
• Financial Services
• Media & Entertainment
• Education
• Others

By Geography

• North America
  • US
  • Canada
  • Mexico
  • Rest of North America
• Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
• LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA

Companies Profiled

• News Corporation
• Vericast (M&F Worldwide Corp.) (MacAndrews & Forbes Incorporated)
• Global Business Leaders Mag.
• Gannett Co., Inc.
• Axel Springer SE
• Nine Entertainment Co. Holdings Limited
• Conduit, Inc.

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Table of Contents

Chapter 1. Market Scope & Methodology

• 1.1 Market Definition
• 1.2 Objectives
• 1.3 Market Scope
• 1.4 Segmentation
  • 1.4.1 Global Magazine Advertising Market, by Vertical
  • 1.4.2 Global Magazine Advertising Market, by Geography
• 1.5 Methodology for the research

Chapter 2. Market Overview

• 2.1 Introduction
  • 2.1.1 Overview
    • 2.1.1.1 Market Composition & Scenario
• 2.2 Key Factors Impacting the Market
  • 2.2.1 Market Drivers
  • 2.2.2 Market Restraints

Chapter 3. Global Magazine Advertising Market by Vertical

• 3.1 Global Real Estate Market by Region
• 3.2 Global Retail Market by Region
• 3.3 Global Automotive Market by Region
• 3.4 Global FMCG Market by Region
• 3.5 Global Financial Services Market by Region
• 3.6 Global Media & Entertainment Market by Region
• 3.7 Global Education Market by Region
• 3.8 Global Others Market by Region

Chapter 4. Global Magazine Advertising Market by Region

• 4.1 North America Magazine Advertising Market
  • 4.1.1 North America Magazine Advertising Market by Vertical
    • 4.1.1.1 North America Real Estate Market by Country
    • 4.1.1.2 North America Retail Market by Country
    • 4.1.1.3 North America Automotive Market by Country
    • 4.1.1.4 North America FMCG Market by Country
    • 4.1.1.5 North America Financial Services Market by Country
    • 4.1.1.6 North America Media & Entertainment Market by Country
    • 4.1.1.7 North America Education Market by Country
    • 4.1.1.8 North America Others Market by Country
  • 4.1.2 North America Magazine Advertising Market by Country
    • 4.1.2.1 US Magazine Advertising Market
      • 4.1.2.1.1 US Magazine Advertising Market by Vertical
    • 4.1.2.2 Canada Magazine Advertising Market
      • 4.1.2.2.1 Canada Magazine Advertising Market by Vertical
    • 4.1.2.3 Mexico Magazine Advertising Market
      • 4.1.2.3.1 Mexico Magazine Advertising Market by Vertical
    • 4.1.2.4 Rest of North America Magazine Advertising Market
      • 4.1.2.4.1 Rest of North America Magazine Advertising Market by Vertical
• 4.2 Europe Magazine Advertising Market
  • 4.2.1 Europe Magazine Advertising Market by Vertical
    • 4.2.1.1 Europe Real Estate Market by Country
    • 4.2.1.2 Europe Retail Market by Country
    • 4.2.1.3 Europe Automotive Market by Country
    • 4.2.1.4 Europe FMCG Market by Country
    • 4.2.1.5 Europe Financial Services Market by Country
    • 4.2.1.6 Europe Media & Entertainment Market by Country
    • 4.2.1.7 Europe Education Market by Country
    • 4.2.1.8 Europe Others Market by Country
  • 4.2.2 Europe Magazine Advertising Market by Country
    • 4.2.2.1 Germany Magazine Advertising Market
      • 4.2.2.1.1 Germany Magazine Advertising Market by Vertical
    • 4.2.2.2 UK Magazine Advertising Market
      • 4.2.2.2.1 UK Magazine Advertising Market by Vertical
    • 4.2.2.3 France Magazine Advertising Market
      • 4.2.2.3.1 France Magazine Advertising Market by Vertical
    • 4.2.2.4 Russia Magazine Advertising Market
      • 4.2.2.4.1 Russia Magazine Advertising Market by Vertical
    • 4.2.2.5 Spain Magazine Advertising Market
      • 4.2.2.5.1 Spain Magazine Advertising Market by Vertical
    • 4.2.2.6 Italy Magazine Advertising Market
      • 4.2.2.6.1 Italy Magazine Advertising Market by Vertical
    • 4.2.2.7 Rest of Europe Magazine Advertising Market
      • 4.2.2.7.1 Rest of Europe Magazine Advertising Market by Vertical
• 4.3 Asia Pacific Magazine Advertising Market
  • 4.3.1 Asia Pacific Magazine Advertising Market by Vertical
    • 4.3.1.1 Asia Pacific Real Estate Market by Country
    • 4.3.1.2 Asia Pacific Retail Market by Country
    • 4.3.1.3 Asia Pacific Automotive Market by Country
    • 4.3.1.4 Asia Pacific FMCG Market by Country
    • 4.3.1.5 Asia Pacific Financial Services Market by Country
    • 4.3.1.6 Asia Pacific Media & Entertainment Market by Country
    • 4.3.1.7 Asia Pacific Education Market by Country
    • 4.3.1.8 Asia Pacific Others Market by Country
  • 4.3.2 Asia Pacific Magazine Advertising Market by Country
    • 4.3.2.1 China Magazine Advertising Market
      • 4.3.2.1.1 China Magazine Advertising Market by Vertical
    • 4.3.2.2 Japan Magazine Advertising Market
      • 4.3.2.2.1 Japan Magazine Advertising Market by Vertical
    • 4.3.2.3 India Magazine Advertising Market
      • 4.3.2.3.1 India Magazine Advertising Market by Vertical
    • 4.3.2.4 South Korea Magazine Advertising Market
      • 4.3.2.4.1 South Korea Magazine Advertising Market by Vertical
    • 4.3.2.5 Singapore Magazine Advertising Market
      • 4.3.2.5.1 Singapore Magazine Advertising Market by Vertical
    • 4.3.2.6 Malaysia Magazine Advertising Market
      • 4.3.2.6.1 Malaysia Magazine Advertising Market by Vertical
    • 4.3.2.7 Rest of Asia Pacific Magazine Advertising Market
      • 4.3.2.7.1 Rest of Asia Pacific Magazine Advertising Market by Vertical
• 4.4 LAMEA Magazine Advertising Market
  • 4.4.1 LAMEA Magazine Advertising Market by Vertical
    • 4.4.1.1 LAMEA Real Estate Market by Country
    • 4.4.1.2 LAMEA Retail Market by Country
    • 4.4.1.3 LAMEA Automotive Market by Country
    • 4.4.1.4 LAMEA FMCG Market by Country
    • 4.4.1.5 LAMEA Financial Services Market by Country
    • 4.4.1.6 LAMEA Media & Entertainment Market by Country
    • 4.4.1.7 LAMEA Education Market by Country
    • 4.4.1.8 LAMEA Others Market by Country
  • 4.4.2 LAMEA Magazine Advertising Market by Country
    • 4.4.2.1 Brazil Magazine Advertising Market
      • 4.4.2.1.1 Brazil Magazine Advertising Market by Vertical
    • 4.4.2.2 Argentina Magazine Advertising Market
      • 4.4.2.2.1 Argentina Magazine Advertising Market by Vertical
    • 4.4.2.3 UAE Magazine Advertising Market
      • 4.4.2.3.1 UAE Magazine Advertising Market by Vertical
    • 4.4.2.4 Saudi Arabia Magazine Advertising Market
      • 4.4.2.4.1 Saudi Arabia Magazine Advertising Market by Vertical
    • 4.4.2.5 South Africa Magazine Advertising Market
      • 4.4.2.5.1 South Africa Magazine Advertising Market by Vertical
    • 4.4.2.6 Nigeria Magazine Advertising Market
      • 4.4.2.6.1 Nigeria Magazine Advertising Market by Vertical
    • 4.4.2.7 Rest of LAMEA Magazine Advertising Market
      • 4.4.2.7.1 Rest of LAMEA Magazine Advertising Market by Vertical

Chapter 5. Company Profiles

• 5.1 News Corporation
  • 5.1.1 Company Overview
  • 5.1.2 Financial Analysis
  • 5.1.3 Segmental and Regional Analysis
• 5.2 Vericast (M&F Worldwide Corp.) (MacAndrews & Forbes Incorporated)
  • 5.2.1 Company Overview
  • 5.2.2 Recent strategies and developments:
• 5.3 Global Business Leaders Mag
  • 5.3.1 Company Overview
• 5.4 Gannett Co., Inc.
  • 5.4.1 Company Overview
  • 5.4.2 Financial Analysis
  • 5.4.3 Segmental Analysis
• 5.5 Axel Springer SE
  • 5.5.1 Company Overview
  • 5.5.2 Recent strategies and developments:
    • 5.5.2.1 Acquisition and Mergers:
• 5.6 Nine Entertainment Co. Holdings Limited
  • 5.6.1 Company Overview
  • 5.6.2 Financial Analysis
  • 5.6.3 Segmental Analysis
  • 5.6.4 Recent strategies and developments:
    • 5.6.4.1 Product Launches and Product Expansions:
• 5.7 Conduit, Inc.
  • 5.7.1 Company Overview