デジタルギフトカードの世界市場規模、シェア、産業動向分析レポート機能属性別（クローズドループカード、オープンループカード）、エンドユーザー別（小売、法人）、アプリケーション別、地域別展望・予測、2022年～2028年

デジタルギフトカードの世界市場規模は、2028年までに7243億米ドルに達し、予測期間中にCAGR14.2%の市場成長率で上昇すると予測されています。

受け取った人は、物理的なカードではなく、特別なデジタルコード番号を渡され、それを使って取引や予約をすることができます。この番号は電子メールで送信されます。また、テキストメッセージやスマートフォンのアプリケーションで送信されることもあります。

eGiftカードは、オンラインでもオフラインでも使えます。オンラインで使用する場合は、チェックアウト時にコードを入力する必要があります。店舗で利用する場合は、デジタル・デバイスでeGiftカードを提示する必要があります。

eGiftカードを自社で販売する最大のメリットは、新規顧客を獲得できることです。彼らはしばしば、彼らの友人や親戚にあなたに可能な限り最高の推薦を与えるリピーター顧客によって取得されます。これは、様々な新規購入者を市場に迎え入れていることを表しています。

COVID-19インパクト分析

業界の企業は、顧客がスキャン可能なバーコード付きの非接触型ギフトカードに移行するにつれ、近距離無線通信（NFC）ベースのギフトカードをより大規模に開発・使用する可能性があります。このため、ギフトカード・ソリューション・プロバイダーは市場での競争を有利に進めることができると思われます。また、パンデミック時には、ギフト券を提供するウェブサイトを利用して買い物をする個人も増えています。その結果、デジタルギフトカードの普及が進んでいます。これらの要因により、デジタルギフトカードの市場は拡大していくと思われます。

市場成長要因

高度な決済ソリューションの採用が進む

ギフトカードは、プリペイドデビットカードと比較されます。ギフトカードは、その手軽さ、適応性、信頼性、安全性から、顧客による決済に広く利用されるようになってきています。これらのカードは、オンライン決済の重要な構成要素となっています。ワールドペイの2018年版レポートによると、ギフトカードは世界のeコマースの2％、POS（ポイント・オブ・セールス）支出の1％を生み出しています。このデジタルコマース、特にモバイルデバイスでの爆発的な成長は、加盟店や発行者にとって、顧客に最先端のシームレスな支払いオプションを与える、増え続ける新技術を受け入れるチャンスとなります。

最先端アイテムへの関心の高まり

現在、企業が収益を上げるための最も優れた方法のひとつがギフトカードです。ギフトカードは、技術的な進歩により、より多くの収入を得ることができるようになっています。このようなギフトカードの開発により、企業は、より特徴的で魅力的な製品を得ることができます。近年は、高級品への需要が高まり、決済ソリューションに関する技術開発が進んでいます。デジタルギフトカード業界の拡大は、顧客体験を中心としたこうした広範で創造的なソリューションによってもたらされます。

市場縮小の要因

特定の店舗での利用に限定されたカードが少ない

しかし、多くのカードは店舗限定型であるため、特定の加盟店でしか利用できないです。これは、受け取った人がその店で買い物をするのであれば問題ないが、そうでない場合はあまり意味がないです。例えば、ギフトカードを購入する人が、受取人が特定の小売店が好きかどうかわからない場合、安全策をとってMastercardやVisaのギフトカードを手に入れたとしよう。彼らは様々な企業を訪問することができるので、クローズドループカードは、受信者が買い物をする能力を制限します。これらのカードは、通常、発行元を通じて買い物をする必要があります。購入後、カードに残っているわずかな残高も失われる可能性があります。

機能属性の概要

デジタルギフトカード市場は、機能属性に基づき、オープンループギフトカードとクローズループギフトカードに分類されます。2021年の売上シェアが最も大きいクローズドループギフトカードカテゴリは、デジタルギフトカード市場を牽引しています。クローズドループのギフトカードは、単一の小売店または単一の企業のブランドでのみ機能します。クローズドループのギフトカードであり、例えば、「サンプルレストラン」では、自社の名前とエンブレムが入ったギフトカードを販売しており、その飲食店でのみ使用できます。

エンドユーザーの展望

デジタルギフトカード市場は、エンドユーザーによって小売と法人に分類されます。2021年のデジタルギフトカード業界では、法人向けカテゴリーが売上シェアを大きく伸ばしました。これは、腐敗した個人を代表者に暴露する必要性に対する企業オーナーの意識が高まったためです。法人向けギフトカードには、クライアントのロイヤリティを促進するという利点があります。クライアントに長期にわたってビジネスを継続してもらうためには、クライアントのロイヤリティを獲得することが重要です。そして、彼らの忠誠心を得ることができてこそ、彼らの満足と幸福を維持することができるのです。

アプリケーションの展望

市場は用途によって、消費財、健康・ウェルネス、レストラン・バー、旅行・観光、メディア・エンターテインメント、その他に分類されます。2021年の世界では、消費財が最も高い収益シェアを占めています。ギフトカードは、多くの顧客が通常購入しないような高価なものを販売する電気店など、大多数の消費者が望む、あるいは必要とする商品やサービスにクレジットカードを利用できる事業所で使用すると有益であることが多いようです。ギフトカードは、他の方法では購入しないようなお客さまに、お店を訪れてもらうきっかけとなります。

地域別の展望

デジタルギフトカード市場は、地域別に北米、欧州、アジア太平洋、LAMEAで分析されています。2021年の売上高シェアが最も高かった北米地域は、デジタルギフトカード市場を独占しています。米国では、クリスマスプレゼントの中で最も一般的な種類がギフトカードであり、これが同国のギフトカード産業の拡大を後押ししています。さらに近年では、クリスマスや誕生日などの特別な機会にギフトカードの需要が急増しており、市場の拡大を後押ししています。

目次

第1章 市場の範囲と調査手法

• 市場の定義
• 目的
• 市場規模
• セグメンテーション
  • デジタルギフトカードの世界市場、機能属性別
  • デジタルギフトカードの世界市場、エンドユーザー別
  • デジタルギフトカードの世界市場、用途別
  • デジタルギフトカードの世界市場、地域別
• 調査手法

第2章 市場概要

• イントロダクション
  • 概要説明
    • 市場の構成とシナリオ
• 市場に影響を与える主な要因
  • 市場促進要因
  • 市場抑制要因

第3章 デジタルギフトカード市場で展開されている戦略

第4章 デジタルギフトカードの世界市場：機能属性別

• クローズドループカードの世界市場：地域別
• オープンループカードの世界市場：地域別

第5章 デジタルギフトカードの世界市場：エンドユーザー別

• 小売業の世界市場：地域別
• 法人向けカードの世界市場：地域別

第6章 デジタルギフトカードの世界市場：用途別

• 消費財の世界市場：地域別
• 健康・ウェルネスの世界市場：地域別
• レストラン＆バーの世界市場：地域別
• 旅行・観光の世界市場：地域別
• メディア＆エンターテインメントの世界市場：地域別
• その他の地域別世界市場

第7章 デジタルギフトカードの世界市場：地域別

• 北米
  • 北米のデジタルギフトカード市場：国別
    • 米国
    • カナダ
    • メキシコ
    • その他北米地域
• 欧州
  • 欧州のデジタルギフトカード市場：国別
    • ドイツ
    • 英国
    • フランス
    • ロシア
    • スペイン
    • イタリア
    • その他欧州
• アジア太平洋地域
  • アジア太平洋地域のデジタルギフトカード市場：国別
    • 中国
    • 日本
    • インド
    • 韓国
    • シンガポール
    • マレーシア
    • その他アジア太平洋地域
• LAMEA
  • LAMEAのデジタルギフトカード市場：国別
    • ブラジル
    • アルゼンチン
    • UAE
    • サウジアラビア
    • 南アフリカ
    • ナイジェリア
    • LAMEAの他の地域

第8章 企業プロファイル

• Apple, Inc.
• Fiserv, Inc.
• PayPal Holdings, Inc.
• Amazon.com, Inc.
• Target Corporation（Target Brands, Inc.）
• Loop Commerce, Inc（Synchrony Financial）
• InComm Payments
• Blackhawk Network Holdings, Inc.

LIST OF TABLES

• TABLE 1 Global Digital Gift Card Market, 2018 - 2021, USD Million
• TABLE 2 Global Digital Gift Card Market, 2022 - 2028, USD Million
• TABLE 3 Global Digital Gift Card Market by Functional Attribute, 2018 - 2021, USD Million
• TABLE 4 Global Digital Gift Card Market by Functional Attribute, 2022 - 2028, USD Million
• TABLE 5 Global Closed-loop Card Market by Region, 2018 - 2021, USD Million
• TABLE 6 Global Closed-loop Card Market by Region, 2022 - 2028, USD Million
• TABLE 7 Global Open-loop Card Market by Region, 2018 - 2021, USD Million
• TABLE 8 Global Open-loop Card Market by Region, 2022 - 2028, USD Million
• TABLE 9 Global Digital Gift Card Market by End-User, 2018 - 2021, USD Million
• TABLE 10 Global Digital Gift Card Market by End-User, 2022 - 2028, USD Million
• TABLE 11 Global Retail Market by Region, 2018 - 2021, USD Million
• TABLE 12 Global Retail Market by Region, 2022 - 2028, USD Million
• TABLE 13 Global Corporate Market by Region, 2018 - 2021, USD Million
• TABLE 14 Global Corporate Market by Region, 2022 - 2028, USD Million
• TABLE 15 Global Digital Gift Card Market by Application, 2018 - 2021, USD Million
• TABLE 16 Global Digital Gift Card Market by Application, 2022 - 2028, USD Million
• TABLE 17 Global Consumer Goods Market by Region, 2018 - 2021, USD Million
• TABLE 18 Global Consumer Goods Market by Region, 2022 - 2028, USD Million
• TABLE 19 Global Health & Wellness Market by Region, 2018 - 2021, USD Million
• TABLE 20 Global Health & Wellness Market by Region, 2022 - 2028, USD Million
• TABLE 21 Global Restaurants & Bars Market by Region, 2018 - 2021, USD Million
• TABLE 22 Global Restaurants & Bars Market by Region, 2022 - 2028, USD Million
• TABLE 23 Global Travel & Tourism Market by Region, 2018 - 2021, USD Million
• TABLE 24 Global Travel & Tourism Market by Region, 2022 - 2028, USD Million
• TABLE 25 Global Media & Entertainment Market by Region, 2018 - 2021, USD Million
• TABLE 26 Global Media & Entertainment Market by Region, 2022 - 2028, USD Million
• TABLE 27 Global Others Market by Region, 2018 - 2021, USD Million
• TABLE 28 Global Others Market by Region, 2022 - 2028, USD Million
• TABLE 29 Global Digital Gift Card Market by Region, 2018 - 2021, USD Million
• TABLE 30 Global Digital Gift Card Market by Region, 2022 - 2028, USD Million
• TABLE 31 North America Digital Gift Card Market, 2018 - 2021, USD Million
• TABLE 32 North America Digital Gift Card Market, 2022 - 2028, USD Million
• TABLE 33 North America Digital Gift Card Market by Functional Attribute, 2018 - 2021, USD Million
• TABLE 34 North America Digital Gift Card Market by Functional Attribute, 2022 - 2028, USD Million
• TABLE 35 North America Closed-loop Card Market by Country, 2018 - 2021, USD Million
• TABLE 36 North America Closed-loop Card Market by Country, 2022 - 2028, USD Million
• TABLE 37 North America Open-loop Card Market by Country, 2018 - 2021, USD Million
• TABLE 38 North America Open-loop Card Market by Country, 2022 - 2028, USD Million
• TABLE 39 North America Digital Gift Card Market by End-User, 2018 - 2021, USD Million
• TABLE 40 North America Digital Gift Card Market by End-User, 2022 - 2028, USD Million
• TABLE 41 North America Retail Market by Country, 2018 - 2021, USD Million
• TABLE 42 North America Retail Market by Country, 2022 - 2028, USD Million
• TABLE 43 North America Corporate Market by Country, 2018 - 2021, USD Million
• TABLE 44 North America Corporate Market by Country, 2022 - 2028, USD Million
• TABLE 45 North America Digital Gift Card Market by Application, 2018 - 2021, USD Million
• TABLE 46 North America Digital Gift Card Market by Application, 2022 - 2028, USD Million
• TABLE 47 North America Consumer Goods Market by Country, 2018 - 2021, USD Million
• TABLE 48 North America Consumer Goods Market by Country, 2022 - 2028, USD Million
• TABLE 49 North America Health & Wellness Market by Country, 2018 - 2021, USD Million
• TABLE 50 North America Health & Wellness Market by Country, 2022 - 2028, USD Million
• TABLE 51 North America Restaurants & Bars Market by Country, 2018 - 2021, USD Million
• TABLE 52 North America Restaurants & Bars Market by Country, 2022 - 2028, USD Million
• TABLE 53 North America Travel & Tourism Market by Country, 2018 - 2021, USD Million
• TABLE 54 North America Travel & Tourism Market by Country, 2022 - 2028, USD Million
• TABLE 55 North America Media & Entertainment Market by Country, 2018 - 2021, USD Million
• TABLE 56 North America Media & Entertainment Market by Country, 2022 - 2028, USD Million
• TABLE 57 North America Others Market by Country, 2018 - 2021, USD Million
• TABLE 58 North America Others Market by Country, 2022 - 2028, USD Million
• TABLE 59 North America Digital Gift Card Market by Country, 2018 - 2021, USD Million
• TABLE 60 North America Digital Gift Card Market by Country, 2022 - 2028, USD Million
• TABLE 61 US Digital Gift Card Market, 2018 - 2021, USD Million
• TABLE 62 US Digital Gift Card Market, 2022 - 2028, USD Million
• TABLE 63 US Digital Gift Card Market by Functional Attribute, 2018 - 2021, USD Million
• TABLE 64 US Digital Gift Card Market by Functional Attribute, 2022 - 2028, USD Million
• TABLE 65 US Digital Gift Card Market by End-User, 2018 - 2021, USD Million
• TABLE 66 US Digital Gift Card Market by End-User, 2022 - 2028, USD Million
• TABLE 67 US Digital Gift Card Market by Application, 2018 - 2021, USD Million
• TABLE 68 US Digital Gift Card Market by Application, 2022 - 2028, USD Million
• TABLE 69 Canada Digital Gift Card Market, 2018 - 2021, USD Million
• TABLE 70 Canada Digital Gift Card Market, 2022 - 2028, USD Million
• TABLE 71 Canada Digital Gift Card Market by Functional Attribute, 2018 - 2021, USD Million
• TABLE 72 Canada Digital Gift Card Market by Functional Attribute, 2022 - 2028, USD Million
• TABLE 73 Canada Digital Gift Card Market by End-User, 2018 - 2021, USD Million
• TABLE 74 Canada Digital Gift Card Market by End-User, 2022 - 2028, USD Million
• TABLE 75 Canada Digital Gift Card Market by Application, 2018 - 2021, USD Million
• TABLE 76 Canada Digital Gift Card Market by Application, 2022 - 2028, USD Million
• TABLE 77 Mexico Digital Gift Card Market, 2018 - 2021, USD Million
• TABLE 78 Mexico Digital Gift Card Market, 2022 - 2028, USD Million
• TABLE 79 Mexico Digital Gift Card Market by Functional Attribute, 2018 - 2021, USD Million
• TABLE 80 Mexico Digital Gift Card Market by Functional Attribute, 2022 - 2028, USD Million
• TABLE 81 Mexico Digital Gift Card Market by End-User, 2018 - 2021, USD Million
• TABLE 82 Mexico Digital Gift Card Market by End-User, 2022 - 2028, USD Million
• TABLE 83 Mexico Digital Gift Card Market by Application, 2018 - 2021, USD Million
• TABLE 84 Mexico Digital Gift Card Market by Application, 2022 - 2028, USD Million
• TABLE 85 Rest of North America Digital Gift Card Market, 2018 - 2021, USD Million
• TABLE 86 Rest of North America Digital Gift Card Market, 2022 - 2028, USD Million
• TABLE 87 Rest of North America Digital Gift Card Market by Functional Attribute, 2018 - 2021, USD Million
• TABLE 88 Rest of North America Digital Gift Card Market by Functional Attribute, 2022 - 2028, USD Million
• TABLE 89 Rest of North America Digital Gift Card Market by End-User, 2018 - 2021, USD Million
• TABLE 90 Rest of North America Digital Gift Card Market by End-User, 2022 - 2028, USD Million
• TABLE 91 Rest of North America Digital Gift Card Market by Application, 2018 - 2021, USD Million
• TABLE 92 Rest of North America Digital Gift Card Market by Application, 2022 - 2028, USD Million
• TABLE 93 Europe Digital Gift Card Market, 2018 - 2021, USD Million
• TABLE 94 Europe Digital Gift Card Market, 2022 - 2028, USD Million
• TABLE 95 Europe Digital Gift Card Market by Functional Attribute, 2018 - 2021, USD Million
• TABLE 96 Europe Digital Gift Card Market by Functional Attribute, 2022 - 2028, USD Million
• TABLE 97 Europe Closed-loop Card Market by Country, 2018 - 2021, USD Million
• TABLE 98 Europe Closed-loop Card Market by Country, 2022 - 2028, USD Million
• TABLE 99 Europe Open-loop Card Market by Country, 2018 - 2021, USD Million
• TABLE 100 Europe Open-loop Card Market by Country, 2022 - 2028, USD Million
• TABLE 101 Europe Digital Gift Card Market by End-User, 2018 - 2021, USD Million
• TABLE 102 Europe Digital Gift Card Market by End-User, 2022 - 2028, USD Million
• TABLE 103 Europe Retail Market by Country, 2018 - 2021, USD Million
• TABLE 104 Europe Retail Market by Country, 2022 - 2028, USD Million
• TABLE 105 Europe Corporate Market by Country, 2018 - 2021, USD Million
• TABLE 106 Europe Corporate Market by Country, 2022 - 2028, USD Million
• TABLE 107 Europe Digital Gift Card Market by Application, 2018 - 2021, USD Million
• TABLE 108 Europe Digital Gift Card Market by Application, 2022 - 2028, USD Million
• TABLE 109 Europe Consumer Goods Market by Country, 2018 - 2021, USD Million
• TABLE 110 Europe Consumer Goods Market by Country, 2022 - 2028, USD Million
• TABLE 111 Europe Health & Wellness Market by Country, 2018 - 2021, USD Million
• TABLE 112 Europe Health & Wellness Market by Country, 2022 - 2028, USD Million
• TABLE 113 Europe Restaurants & Bars Market by Country, 2018 - 2021, USD Million
• TABLE 114 Europe Restaurants & Bars Market by Country, 2022 - 2028, USD Million
• TABLE 115 Europe Travel & Tourism Market by Country, 2018 - 2021, USD Million
• TABLE 116 Europe Travel & Tourism Market by Country, 2022 - 2028, USD Million
• TABLE 117 Europe Media & Entertainment Market by Country, 2018 - 2021, USD Million
• TABLE 118 Europe Media & Entertainment Market by Country, 2022 - 2028, USD Million
• TABLE 119 Europe Others Market by Country, 2018 - 2021, USD Million
• TABLE 120 Europe Others Market by Country, 2022 - 2028, USD Million
• TABLE 121 Europe Digital Gift Card Market by Country, 2018 - 2021, USD Million
• TABLE 122 Europe Digital Gift Card Market by Country, 2022 - 2028, USD Million
• TABLE 123 Germany Digital Gift Card Market, 2018 - 2021, USD Million
• TABLE 124 Germany Digital Gift Card Market, 2022 - 2028, USD Million
• TABLE 125 Germany Digital Gift Card Market by Functional Attribute, 2018 - 2021, USD Million
• TABLE 126 Germany Digital Gift Card Market by Functional Attribute, 2022 - 2028, USD Million
• TABLE 127 Germany Digital Gift Card Market by End-User, 2018 - 2021, USD Million
• TABLE 128 Germany Digital Gift Card Market by End-User, 2022 - 2028, USD Million
• TABLE 129 Germany Digital Gift Card Market by Application, 2018 - 2021, USD Million
• TABLE 130 Germany Digital Gift Card Market by Application, 2022 - 2028, USD Million
• TABLE 131 UK Digital Gift Card Market, 2018 - 2021, USD Million
• TABLE 132 UK Digital Gift Card Market, 2022 - 2028, USD Million
• TABLE 133 UK Digital Gift Card Market by Functional Attribute, 2018 - 2021, USD Million
• TABLE 134 UK Digital Gift Card Market by Functional Attribute, 2022 - 2028, USD Million
• TABLE 135 UK Digital Gift Card Market by End-User, 2018 - 2021, USD Million
• TABLE 136 UK Digital Gift Card Market by End-User, 2022 - 2028, USD Million
• TABLE 137 UK Digital Gift Card Market by Application, 2018 - 2021, USD Million
• TABLE 138 UK Digital Gift Card Market by Application, 2022 - 2028, USD Million
• TABLE 139 France Digital Gift Card Market, 2018 - 2021, USD Million
• TABLE 140 France Digital Gift Card Market, 2022 - 2028, USD Million
• TABLE 141 France Digital Gift Card Market by Functional Attribute, 2018 - 2021, USD Million
• TABLE 142 France Digital Gift Card Market by Functional Attribute, 2022 - 2028, USD Million
• TABLE 143 France Digital Gift Card Market by End-User, 2018 - 2021, USD Million
• TABLE 144 France Digital Gift Card Market by End-User, 2022 - 2028, USD Million
• TABLE 145 France Digital Gift Card Market by Application, 2018 - 2021, USD Million
• TABLE 146 France Digital Gift Card Market by Application, 2022 - 2028, USD Million
• TABLE 147 Russia Digital Gift Card Market, 2018 - 2021, USD Million
• TABLE 148 Russia Digital Gift Card Market, 2022 - 2028, USD Million
• TABLE 149 Russia Digital Gift Card Market by Functional Attribute, 2018 - 2021, USD Million
• TABLE 150 Russia Digital Gift Card Market by Functional Attribute, 2022 - 2028, USD Million
• TABLE 151 Russia Digital Gift Card Market by End-User, 2018 - 2021, USD Million
• TABLE 152 Russia Digital Gift Card Market by End-User, 2022 - 2028, USD Million
• TABLE 153 Russia Digital Gift Card Market by Application, 2018 - 2021, USD Million
• TABLE 154 Russia Digital Gift Card Market by Application, 2022 - 2028, USD Million
• TABLE 155 Spain Digital Gift Card Market, 2018 - 2021, USD Million
• TABLE 156 Spain Digital Gift Card Market, 2022 - 2028, USD Million
• TABLE 157 Spain Digital Gift Card Market by Functional Attribute, 2018 - 2021, USD Million
• TABLE 158 Spain Digital Gift Card Market by Functional Attribute, 2022 - 2028, USD Million
• TABLE 159 Spain Digital Gift Card Market by End-User, 2018 - 2021, USD Million
• TABLE 160 Spain Digital Gift Card Market by End-User, 2022 - 2028, USD Million
• TABLE 161 Spain Digital Gift Card Market by Application, 2018 - 2021, USD Million
• TABLE 162 Spain Digital Gift Card Market by Application, 2022 - 2028, USD Million
• TABLE 163 Italy Digital Gift Card Market, 2018 - 2021, USD Million
• TABLE 164 Italy Digital Gift Card Market, 2022 - 2028, USD Million
• TABLE 165 Italy Digital Gift Card Market by Functional Attribute, 2018 - 2021, USD Million
• TABLE 166 Italy Digital Gift Card Market by Functional Attribute, 2022 - 2028, USD Million
• TABLE 167 Italy Digital Gift Card Market by End-User, 2018 - 2021, USD Million
• TABLE 168 Italy Digital Gift Card Market by End-User, 2022 - 2028, USD Million
• TABLE 169 Italy Digital Gift Card Market by Application, 2018 - 2021, USD Million
• TABLE 170 Italy Digital Gift Card Market by Application, 2022 - 2028, USD Million
• TABLE 171 Rest of Europe Digital Gift Card Market, 2018 - 2021, USD Million
• TABLE 172 Rest of Europe Digital Gift Card Market, 2022 - 2028, USD Million
• TABLE 173 Rest of Europe Digital Gift Card Market by Functional Attribute, 2018 - 2021, USD Million
• TABLE 174 Rest of Europe Digital Gift Card Market by Functional Attribute, 2022 - 2028, USD Million
• TABLE 175 Rest of Europe Digital Gift Card Market by End-User, 2018 - 2021, USD Million
• TABLE 176 Rest of Europe Digital Gift Card Market by End-User, 2022 - 2028, USD Million
• TABLE 177 Rest of Europe Digital Gift Card Market by Application, 2018 - 2021, USD Million
• TABLE 178 Rest of Europe Digital Gift Card Market by Application, 2022 - 2028, USD Million
• TABLE 179 Asia Pacific Digital Gift Card Market, 2018 - 2021, USD Million
• TABLE 180 Asia Pacific Digital Gift Card Market, 2022 - 2028, USD Million
• TABLE 181 Asia Pacific Digital Gift Card Market by Functional Attribute, 2018 - 2021, USD Million
• TABLE 182 Asia Pacific Digital Gift Card Market by Functional Attribute, 2022 - 2028, USD Million
• TABLE 183 Asia Pacific Closed-loop Card Market by Country, 2018 - 2021, USD Million
• TABLE 184 Asia Pacific Closed-loop Card Market by Country, 2022 - 2028, USD Million
• TABLE 185 Asia Pacific Open-loop Card Market by Country, 2018 - 2021, USD Million
• TABLE 186 Asia Pacific Open-loop Card Market by Country, 2022 - 2028, USD Million
• TABLE 187 Asia Pacific Digital Gift Card Market by End-User, 2018 - 2021, USD Million
• TABLE 188 Asia Pacific Digital Gift Card Market by End-User, 2022 - 2028, USD Million
• TABLE 189 Asia Pacific Retail Market by Country, 2018 - 2021, USD Million
• TABLE 190 Asia Pacific Retail Market by Country, 2022 - 2028, USD Million
• TABLE 191 Asia Pacific Corporate Market by Country, 2018 - 2021, USD Million
• TABLE 192 Asia Pacific Corporate Market by Country, 2022 - 2028, USD Million
• TABLE 193 Asia Pacific Digital Gift Card Market by Application, 2018 - 2021, USD Million
• TABLE 194 Asia Pacific Digital Gift Card Market by Application, 2022 - 2028, USD Million
• TABLE 195 Asia Pacific Consumer Goods Market by Country, 2018 - 2021, USD Million
• TABLE 196 Asia Pacific Consumer Goods Market by Country, 2022 - 2028, USD Million
• TABLE 197 Asia Pacific Health & Wellness Market by Country, 2018 - 2021, USD Million
• TABLE 198 Asia Pacific Health & Wellness Market by Country, 2022 - 2028, USD Million
• TABLE 199 Asia Pacific Restaurants & Bars Market by Country, 2018 - 2021, USD Million
• TABLE 200 Asia Pacific Restaurants & Bars Market by Country, 2022 - 2028, USD Million
• TABLE 201 Asia Pacific Travel & Tourism Market by Country, 2018 - 2021, USD Million
• TABLE 202 Asia Pacific Travel & Tourism Market by Country, 2022 - 2028, USD Million
• TABLE 203 Asia Pacific Media & Entertainment Market by Country, 2018 - 2021, USD Million
• TABLE 204 Asia Pacific Media & Entertainment Market by Country, 2022 - 2028, USD Million
• TABLE 205 Asia Pacific Others Market by Country, 2018 - 2021, USD Million
• TABLE 206 Asia Pacific Others Market by Country, 2022 - 2028, USD Million
• TABLE 207 Asia Pacific Digital Gift Card Market by Country, 2018 - 2021, USD Million
• TABLE 208 Asia Pacific Digital Gift Card Market by Country, 2022 - 2028, USD Million
• TABLE 209 China Digital Gift Card Market, 2018 - 2021, USD Million
• TABLE 210 China Digital Gift Card Market, 2022 - 2028, USD Million
• TABLE 211 China Digital Gift Card Market by Functional Attribute, 2018 - 2021, USD Million
• TABLE 212 China Digital Gift Card Market by Functional Attribute, 2022 - 2028, USD Million
• TABLE 213 China Digital Gift Card Market by End-User, 2018 - 2021, USD Million
• TABLE 214 China Digital Gift Card Market by End-User, 2022 - 2028, USD Million
• TABLE 215 China Digital Gift Card Market by Application, 2018 - 2021, USD Million
• TABLE 216 China Digital Gift Card Market by Application, 2022 - 2028, USD Million
• TABLE 217 Japan Digital Gift Card Market, 2018 - 2021, USD Million
• TABLE 218 Japan Digital Gift Card Market, 2022 - 2028, USD Million
• TABLE 219 Japan Digital Gift Card Market by Functional Attribute, 2018 - 2021, USD Million
• TABLE 220 Japan Digital Gift Card Market by Functional Attribute, 2022 - 2028, USD Million
• TABLE 221 Japan Digital Gift Card Market by End-User, 2018 - 2021, USD Million
• TABLE 222 Japan Digital Gift Card Market by End-User, 2022 - 2028, USD Million
• TABLE 223 Japan Digital Gift Card Market by Application, 2018 - 2021, USD Million
• TABLE 224 Japan Digital Gift Card Market by Application, 2022 - 2028, USD Million
• TABLE 225 India Digital Gift Card Market, 2018 - 2021, USD Million
• TABLE 226 India Digital Gift Card Market, 2022 - 2028, USD Million
• TABLE 227 India Digital Gift Card Market by Functional Attribute, 2018 - 2021, USD Million
• TABLE 228 India Digital Gift Card Market by Functional Attribute, 2022 - 2028, USD Million
• TABLE 229 India Digital Gift Card Market by End-User, 2018 - 2021, USD Million
• TABLE 230 India Digital Gift Card Market by End-User, 2022 - 2028, USD Million
• TABLE 231 India Digital Gift Card Market by Application, 2018 - 2021, USD Million
• TABLE 232 India Digital Gift Card Market by Application, 2022 - 2028, USD Million
• TABLE 233 South Korea Digital Gift Card Market, 2018 - 2021, USD Million
• TABLE 234 South Korea Digital Gift Card Market, 2022 - 2028, USD Million
• TABLE 235 South Korea Digital Gift Card Market by Functional Attribute, 2018 - 2021, USD Million
• TABLE 236 South Korea Digital Gift Card Market by Functional Attribute, 2022 - 2028, USD Million
• TABLE 237 South Korea Digital Gift Card Market by End-User, 2018 - 2021, USD Million
• TABLE 238 South Korea Digital Gift Card Market by End-User, 2022 - 2028, USD Million
• TABLE 239 South Korea Digital Gift Card Market by Application, 2018 - 2021, USD Million
• TABLE 240 South Korea Digital Gift Card Market by Application, 2022 - 2028, USD Million
• TABLE 241 Singapore Digital Gift Card Market, 2018 - 2021, USD Million
• TABLE 242 Singapore Digital Gift Card Market, 2022 - 2028, USD Million
• TABLE 243 Singapore Digital Gift Card Market by Functional Attribute, 2018 - 2021, USD Million
• TABLE 244 Singapore Digital Gift Card Market by Functional Attribute, 2022 - 2028, USD Million
• TABLE 245 Singapore Digital Gift Card Market by End-User, 2018 - 2021, USD Million
• TABLE 246 Singapore Digital Gift Card Market by End-User, 2022 - 2028, USD Million
• TABLE 247 Singapore Digital Gift Card Market by Application, 2018 - 2021, USD Million
• TABLE 248 Singapore Digital Gift Card Market by Application, 2022 - 2028, USD Million
• TABLE 249 Malaysia Digital Gift Card Market, 2018 - 2021, USD Million
• TABLE 250 Malaysia Digital Gift Card Market, 2022 - 2028, USD Million
• TABLE 251 Malaysia Digital Gift Card Market by Functional Attribute, 2018 - 2021, USD Million
• TABLE 252 Malaysia Digital Gift Card Market by Functional Attribute, 2022 - 2028, USD Million
• TABLE 253 Malaysia Digital Gift Card Market by End-User, 2018 - 2021, USD Million
• TABLE 254 Malaysia Digital Gift Card Market by End-User, 2022 - 2028, USD Million
• TABLE 255 Malaysia Digital Gift Card Market by Application, 2018 - 2021, USD Million
• TABLE 256 Malaysia Digital Gift Card Market by Application, 2022 - 2028, USD Million
• TABLE 257 Rest of Asia Pacific Digital Gift Card Market, 2018 - 2021, USD Million
• TABLE 258 Rest of Asia Pacific Digital Gift Card Market, 2022 - 2028, USD Million
• TABLE 259 Rest of Asia Pacific Digital Gift Card Market by Functional Attribute, 2018 - 2021, USD Million
• TABLE 260 Rest of Asia Pacific Digital Gift Card Market by Functional Attribute, 2022 - 2028, USD Million
• TABLE 261 Rest of Asia Pacific Digital Gift Card Market by End-User, 2018 - 2021, USD Million
• TABLE 262 Rest of Asia Pacific Digital Gift Card Market by End-User, 2022 - 2028, USD Million
• TABLE 263 Rest of Asia Pacific Digital Gift Card Market by Application, 2018 - 2021, USD Million
• TABLE 264 Rest of Asia Pacific Digital Gift Card Market by Application, 2022 - 2028, USD Million
• TABLE 265 LAMEA Digital Gift Card Market, 2018 - 2021, USD Million
• TABLE 266 LAMEA Digital Gift Card Market, 2022 - 2028, USD Million
• TABLE 267 LAMEA Digital Gift Card Market by Functional Attribute, 2018 - 2021, USD Million
• TABLE 268 LAMEA Digital Gift Card Market by Functional Attribute, 2022 - 2028, USD Million
• TABLE 269 LAMEA Closed-loop Card Market by Country, 2018 - 2021, USD Million
• TABLE 270 LAMEA Closed-loop Card Market by Country, 2022 - 2028, USD Million
• TABLE 271 LAMEA Open-loop Card Market by Country, 2018 - 2021, USD Million
• TABLE 272 LAMEA Open-loop Card Market by Country, 2022 - 2028, USD Million
• TABLE 273 LAMEA Digital Gift Card Market by End-User, 2018 - 2021, USD Million
• TABLE 274 LAMEA Digital Gift Card Market by End-User, 2022 - 2028, USD Million
• TABLE 275 LAMEA Retail Market by Country, 2018 - 2021, USD Million
• TABLE 276 LAMEA Retail Market by Country, 2022 - 2028, USD Million
• TABLE 277 LAMEA Corporate Market by Country, 2018 - 2021, USD Million
• TABLE 278 LAMEA Corporate Market by Country, 2022 - 2028, USD Million
• TABLE 279 LAMEA Digital Gift Card Market by Application, 2018 - 2021, USD Million
• TABLE 280 LAMEA Digital Gift Card Market by Application, 2022 - 2028, USD Million
• TABLE 281 LAMEA Consumer Goods Market by Country, 2018 - 2021, USD Million
• TABLE 282 LAMEA Consumer Goods Market by Country, 2022 - 2028, USD Million
• TABLE 283 LAMEA Health & Wellness Market by Country, 2018 - 2021, USD Million
• TABLE 284 LAMEA Health & Wellness Market by Country, 2022 - 2028, USD Million
• TABLE 285 LAMEA Restaurants & Bars Market by Country, 2018 - 2021, USD Million
• TABLE 286 LAMEA Restaurants & Bars Market by Country, 2022 - 2028, USD Million
• TABLE 287 LAMEA Travel & Tourism Market by Country, 2018 - 2021, USD Million
• TABLE 288 LAMEA Travel & Tourism Market by Country, 2022 - 2028, USD Million
• TABLE 289 LAMEA Media & Entertainment Market by Country, 2018 - 2021, USD Million
• TABLE 290 LAMEA Media & Entertainment Market by Country, 2022 - 2028, USD Million
• TABLE 291 LAMEA Others Market by Country, 2018 - 2021, USD Million
• TABLE 292 LAMEA Others Market by Country, 2022 - 2028, USD Million
• TABLE 293 LAMEA Digital Gift Card Market by Country, 2018 - 2021, USD Million
• TABLE 294 LAMEA Digital Gift Card Market by Country, 2022 - 2028, USD Million
• TABLE 295 Brazil Digital Gift Card Market, 2018 - 2021, USD Million
• TABLE 296 Brazil Digital Gift Card Market, 2022 - 2028, USD Million
• TABLE 297 Brazil Digital Gift Card Market by Functional Attribute, 2018 - 2021, USD Million
• TABLE 298 Brazil Digital Gift Card Market by Functional Attribute, 2022 - 2028, USD Million
• TABLE 299 Brazil Digital Gift Card Market by End-User, 2018 - 2021, USD Million
• TABLE 300 Brazil Digital Gift Card Market by End-User, 2022 - 2028, USD Million
• TABLE 301 Brazil Digital Gift Card Market by Application, 2018 - 2021, USD Million
• TABLE 302 Brazil Digital Gift Card Market by Application, 2022 - 2028, USD Million
• TABLE 303 Argentina Digital Gift Card Market, 2018 - 2021, USD Million
• TABLE 304 Argentina Digital Gift Card Market, 2022 - 2028, USD Million
• TABLE 305 Argentina Digital Gift Card Market by Functional Attribute, 2018 - 2021, USD Million
• TABLE 306 Argentina Digital Gift Card Market by Functional Attribute, 2022 - 2028, USD Million
• TABLE 307 Argentina Digital Gift Card Market by End-User, 2018 - 2021, USD Million
• TABLE 308 Argentina Digital Gift Card Market by End-User, 2022 - 2028, USD Million
• TABLE 309 Argentina Digital Gift Card Market by Application, 2018 - 2021, USD Million
• TABLE 310 Argentina Digital Gift Card Market by Application, 2022 - 2028, USD Million
• TABLE 311 UAE Digital Gift Card Market, 2018 - 2021, USD Million
• TABLE 312 UAE Digital Gift Card Market, 2022 - 2028, USD Million
• TABLE 313 UAE Digital Gift Card Market by Functional Attribute, 2018 - 2021, USD Million
• TABLE 314 UAE Digital Gift Card Market by Functional Attribute, 2022 - 2028, USD Million
• TABLE 315 UAE Digital Gift Card Market by End-User, 2018 - 2021, USD Million
• TABLE 316 UAE Digital Gift Card Market by End-User, 2022 - 2028, USD Million
• TABLE 317 UAE Digital Gift Card Market by Application, 2018 - 2021, USD Million
• TABLE 318 UAE Digital Gift Card Market by Application, 2022 - 2028, USD Million
• TABLE 319 Saudi Arabia Digital Gift Card Market, 2018 - 2021, USD Million
• TABLE 320 Saudi Arabia Digital Gift Card Market, 2022 - 2028, USD Million
• TABLE 321 Saudi Arabia Digital Gift Card Market by Functional Attribute, 2018 - 2021, USD Million
• TABLE 322 Saudi Arabia Digital Gift Card Market by Functional Attribute, 2022 - 2028, USD Million
• TABLE 323 Saudi Arabia Digital Gift Card Market by End-User, 2018 - 2021, USD Million
• TABLE 324 Saudi Arabia Digital Gift Card Market by End-User, 2022 - 2028, USD Million
• TABLE 325 Saudi Arabia Digital Gift Card Market by Application, 2018 - 2021, USD Million
• TABLE 326 Saudi Arabia Digital Gift Card Market by Application, 2022 - 2028, USD Million
• TABLE 327 South Africa Digital Gift Card Market, 2018 - 2021, USD Million
• TABLE 328 South Africa Digital Gift Card Market, 2022 - 2028, USD Million
• TABLE 329 South Africa Digital Gift Card Market by Functional Attribute, 2018 - 2021, USD Million
• TABLE 330 South Africa Digital Gift Card Market by Functional Attribute, 2022 - 2028, USD Million
• TABLE 331 South Africa Digital Gift Card Market by End-User, 2018 - 2021, USD Million
• TABLE 332 South Africa Digital Gift Card Market by End-User, 2022 - 2028, USD Million
• TABLE 333 South Africa Digital Gift Card Market by Application, 2018 - 2021, USD Million
• TABLE 334 South Africa Digital Gift Card Market by Application, 2022 - 2028, USD Million
• TABLE 335 Nigeria Digital Gift Card Market, 2018 - 2021, USD Million
• TABLE 336 Nigeria Digital Gift Card Market, 2022 - 2028, USD Million
• TABLE 337 Nigeria Digital Gift Card Market by Functional Attribute, 2018 - 2021, USD Million
• TABLE 338 Nigeria Digital Gift Card Market by Functional Attribute, 2022 - 2028, USD Million
• TABLE 339 Nigeria Digital Gift Card Market by End-User, 2018 - 2021, USD Million
• TABLE 340 Nigeria Digital Gift Card Market by End-User, 2022 - 2028, USD Million
• TABLE 341 Nigeria Digital Gift Card Market by Application, 2018 - 2021, USD Million
• TABLE 342 Nigeria Digital Gift Card Market by Application, 2022 - 2028, USD Million
• TABLE 343 Rest of LAMEA Digital Gift Card Market, 2018 - 2021, USD Million
• TABLE 344 Rest of LAMEA Digital Gift Card Market, 2022 - 2028, USD Million
• TABLE 345 Rest of LAMEA Digital Gift Card Market by Functional Attribute, 2018 - 2021, USD Million
• TABLE 346 Rest of LAMEA Digital Gift Card Market by Functional Attribute, 2022 - 2028, USD Million
• TABLE 347 Rest of LAMEA Digital Gift Card Market by End-User, 2018 - 2021, USD Million
• TABLE 348 Rest of LAMEA Digital Gift Card Market by End-User, 2022 - 2028, USD Million
• TABLE 349 Rest of LAMEA Digital Gift Card Market by Application, 2018 - 2021, USD Million
• TABLE 350 Rest of LAMEA Digital Gift Card Market by Application, 2022 - 2028, USD Million
• TABLE 351 Key Information - Apple, Inc.
• TABLE 352 Key Information -Fiserv, Inc.
• TABLE 353 Key Information - PayPal Holdings, Inc.
• TABLE 355 Key Information - Amazon.com, Inc.
• TABLE 356 key information - Target Corporation
• TABLE 357 Key Information - Loop Commerce, Inc
• TABLE 358 Key Information - InComm Payments
• TABLE 359 Key Information - Blackhawk Network Holdings, Inc.

List of Figures

• FIG 1 Methodology for the research
• FIG 2 Global Digital Gift Card Market Share by Functional Attribute, 2021
• FIG 3 Global Digital Gift Card Market Share by Functional Attribute, 2028
• FIG 4 Global Digital Gift Card Market by Functional Attribute, 2018 - 2028, USD Million
• FIG 5 Global Digital Gift Card Market Share by End-User, 2021
• FIG 6 Global Digital Gift Card Market Share by End-User, 2028
• FIG 7 Global Digital Gift Card Market by End-User, 2018 - 2028, USD Million
• FIG 8 Global Digital Gift Card Market Share by Application, 2021
• FIG 9 Global Digital Gift Card Market Share by Application, 2028
• FIG 10 Global Digital Gift Card Market by Application, 2018 - 2028, USD Million
• FIG 11 Global Digital Gift Card Market Share by Region, 2021
• FIG 12 Global Digital Gift Card Market Share by Region, 2028
• FIG 13 Global Digital Gift Card Market by Region, 2018 - 2028, USD Million
• FIG 14 SWOT Analysis: apple, Inc.
• FIG 15 SWOT Analysis: Fiserv, Inc.
• FIG 16 Recent strategies and developments: PayPal Holdings, Inc.
• FIG 17 SWOT analysis: Amazon.com, Inc.
• FIG 18 Recent strategies and developments: Blackhawk Network Holdings, Inc.

The Global Digital Gift Card Market size is expected to reach $724.3 billion by 2028, rising at a market growth of 14.2% CAGR during the forecast period.

Gift cards may be used as payment at retail establishments, dining establishments, movie theatres, day spas, gas stations, and pretty much everywhere else you can buy goods or services. They are often bought by another person and presented as a gift for occasions like Christmas, birthdays, or even simply "a job well done."

Electronic gift cards, often known as digital gift cards, are available. Instead of being built from hard cardboard or plastic, they are created online. There are two types: closed loop cards, which can only be used at a certain retailer, like Woolworths, BWS, Big W, or standalone retail shops, and open loop cards, which may be used everywhere the brand of card is accepted. For example, a Visa gift card be utilized anywhere Visa is accepted.

The receiver is given a special digital code number rather than a physical card, which they may use to make transactions or make reservations. This is sent to their email. It may also be transmitted by text message or via apps on peoples' smartphones.

eGift cards may be used both online and offline, according to the retailer. You will often need to enter the code at Checkout if using it online. When making an in-store transaction, one must present eGift card on a digital device.

The main advantage of selling eGift cards for one's own company is that they are made to bring in new clients. eGift cards are often bought as gifts, as the name implies. They are often acquired by a returning customer who gives you the highest possible recommendation to their friends and relatives. This indicates that you are welcoming a variety of new buyers into your market.

COVID-19 Impact Analysis

Companies in the industry might develop and use near-field communication (NFC)-based gift cards on a greater scale as customers move toward contactless gift cards with scannable barcodes. Because of this, gift card solution providers would be better able to compete in the market. Additionally, during the pandemic, more individuals are making purchases using websites that provide these certificates. Digital gift cards have become more popular as a consequence of this. These factors will cause the market for digital gift cards to grow.

Market Growth Factors

Increase In Adoption Of Advanced Payment Solutions

Gift cards are compared to prepaid debit cards in this regard. These cards are becoming increasingly widely used for payments by customers because of their ease, adaptability, dependability, and security. These cards are a crucial component of online payments. Gift cards generate 2% of worldwide e-commerce and 1% of the point of sale (POS) spending, according to Worldpay's 2018 report. This explosive growth in digital commerce, particularly on mobile devices, presents a chance for merchants and issuers to accept a rising number of new technologies which give their customers cutting-edge and seamless payment options.

More Interest In Cutting-Edge Items

One of the finest methods for businesses to generate money nowadays is via gift cards. Gift card firms may now generate more income thanks to ongoing technological advancements. Companies gain from these gift card developments because they make them more distinctive and appealing. Recent years have seen a rise in the demand for high-end items and technology developments related to payment solutions. The expansion of the digital gift card industry is driven by such extensive creative solutions that are centered on the customer experience.

Market Restraining Factors

Few Cards Are Restricted To Usage In Particular Shops

However, many cards are store-specific, which means they are only accepted at certain merchants. This is OK if the receiver makes purchases there, but less so if she doesn't. Suppose a person buys a gift card and is unsure if the recipient, like a certain retailer, plays it safe and gets a Mastercard or Visa gift card. Since they can visit various businesses, closed-loop cards restrict the recipient's ability to make purchases. With all these cards, one must normally make purchases through the issuer. Any minor balance remaining on the card after purchases might be lost.

Functional Attribute Outlook

Based on the functional attribute, the digital gift card market is classified into open-loop gift cards and close-loop gift cards. With the largest revenue share in 2021, the close-loop gift card category led the digital gift card market. Gift cards with a closed loop only function at a single retailer or with the brands of a single company. It is a closed-loop gift card; for instance, "Sample Restaurant" sells gift cards with their name and emblem on them that can only be used at their eatery.

End Users Outlook

Based on end users, the digital gift card market is classified into retail and corporate. The corporate category significantly increased its sales shared in the digital gift card industry in 2021. This is due to an increase in business owners' awareness of the need to expose corrupt individuals to their representatives. Corporate gift cards have the advantage of promoting client loyalty. Earning clients' loyalty is crucial if you want them to continue with your business over time. And you can only keep them content and happy if you can gain their allegiance.

Application Outlook

Based on application, the market is classified into Consumer goods, health & wellness, restaurants & bars, travel & tourism, media & entertainment, and others. Consumer goods held the highest revenue share in 2021 globally. Gift cards are often beneficial when used at a place of business that accepts credit cards for goods or services that the majority of consumers desire or need, such as an electronics shop that sells more expensive things that many customers wouldn't typically purchase. Gift cards entice customers to explore your establishment who would not have otherwise done so.

Regional Outlook

Based on geography, the digital gift card market is analyzed across North America, Europe, Asia Pacific, and LAMEA. With the highest revenue share in 2021, the North American region dominated the digital gift card market. The most common kind of Christmas gift in the United States is a gift card, which is helping to fuel the nation's expanding gift card industry. Additionally, in recent years, the demand for gift cards has skyrocketed for special occasions like Christmas and birthdays, which has boosted market expansion.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Apple, Inc., Fiserv, Inc., PayPal Holdings, Inc., Walmart, Inc., Amazon.com, Inc., Target Corporation (Target Brands, Inc.), Loop Commerce, Inc (Synchrony Financial), InComm Payments, and Blackhawk Network Holdings, Inc.

Strategies deployed in Digital Gift Card Market

2022-Dec: Blackhawk Network partnered with IKEA, a provider of home furnishings solutions. With the partnership, the gift card portfolio of IKEA would be combined with the portfolio of Blackhawk, with an aim to connect around 300 million consumers a day across all channels. Furthermore, this partnership would empower the purchase of gift cards in the US market.

2022-Nov: Blackhawk Network acquired National Gift Card, a North American prepaid tech and card company. With this addition, Blackhawk would now able to deliver a complete issuance program management, global retail, fulfillment as well as business-to-business allocation. Furthermore, the addition of NGC capabilities to the Blackhawk portfolio would strengthen its position in the gift card and prepaid card market.

2022-Oct: Walmart come into partnership with Netflix, a provider of subscription-based streaming entertainment services. As a part of the partnership, Netflix would launch around 2,400 Hubs with new streaming gift cards in Walmart stores. The company would be able to expand its offering with more apparel, music, seasonal items, collectibles, and games and especially in streaming gift cards.

2022-Oct: InComm Payments announced the acquisition of The Card Network (TCN), a Leading Gift Card Provider in Australia. The addition of multi-brand gift card products of TCN to the portfolio of InComm would strengthen the company's offerings to Australian consumers and businesses. Furthermore, the capability to make customize gift card products would also be boosted.

2022-Sep: Blackhawk Network announced the partnership with H&M, a lifestyle brand. Under this partnership, a B2B gift card program would be launched via Blackhawk's B2B gift card platform and H&M would unite other popular brands within Blackhawk's broad network of B2B channels with an aim to make it easy for the institutions to buy H&M digital and physical gift cards.

2022-May: PayPal partnered with CashStar, an omnichannel digital gifting solution platform. Under the partnership, PayPal would integrate CashStar-powered eGift cards that can be bought with a mobile device and delivered to the receiver's home address or email. Additionally, this would also expand the digital gift card portfolio of PayPal.

2021-Oct: Fiserv took over BentoBox, a marketing and commerce platform. The aim would be to expand Digital Storefront Capabilities. With this acquisition, the website capabilities of BentoBox would be added to the business management solutions of Fiserv, which would strengthen the omnichannel platform.

2021-Sep: PayPal launched the New PayPal App, which offers customers an All-in-one, single-destination app to get paid earlier up to two days' time via the Direct Deposit feature delivered by one bank partner, manage bill payments, receive and send money to businesses, family, and friends, and earn rewards and manage gift cards. The app would be easy to use as well as securely managed.

2020-Apr: Blackhawk Network acquired SVM Cards, a provider of digital and physical closed- and open-loop prepaid cards. This acquisition would strengthen the prepaid and gift card portfolio of Blackhawk, with the addition of closed-loop cards that includes multiple leading fuels and other brands to its U.S. portfolio. Additionally, would also broaden the B2B gift card services.

2018-Sep: Amazon announced the launch of the Amazon Pay Gift Card for Businesses. The product provides a hassle-free gifting experience via its online presence and vast delivery web of 21k+ serviceable pin codes. Additionally, Amazon Pay Gift Cards could also be delivered through SMS/Emails or by physical cards.

Scope of the Study

Market Segments covered in the Report:

By Functional Attribute

• Closed-loop Card
• Open-loop Card

By End User

• Retail
• Corporate

By Application

• Consumer Goods
• Health & Wellness
• Restaurants & Bars
• Travel & Tourism
• Media & Entertainment
• Others

By Geography

• North America
  • US
  • Canada
  • Mexico
  • Rest of North America
• Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
• LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA

Companies Profiled

• Apple, Inc.
• Fiserv, Inc.
• PayPal Holdings, Inc.
• Walmart, Inc.
• Amazon.com, Inc.
• Target Corporation (Target Brands, Inc.)
• Loop Commerce, Inc (Synchrony Financial)
• InComm Payments
• Blackhawk Network Holdings, Inc.

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• Exhaustive coverage
• Highest number of market tables and figures
• Subscription based model available
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Table of Contents

Chapter 1. Market Scope & Methodology

• 1.1 Market Definition
• 1.2 Objectives
• 1.3 Market Scope
• 1.4 Segmentation
  • 1.4.1 Global Digital Gift Card Market, by Functional Attribute
  • 1.4.2 Global Digital Gift Card Market, by End User
  • 1.4.3 Global Digital Gift Card Market, by Application
  • 1.4.4 Global Digital Gift Card Market, by Geography
• 1.5 Methodology for the research

Chapter 2. Market Overview

• 2.1 Introduction
  • 2.1.1 Overview
    • 2.1.1.1 Market Composition & Scenario
• 2.2 Key Factors Impacting the Market
  • 2.2.1 Market Drivers
  • 2.2.2 Market Restraints

Chapter 3. Strategies deployed in Digital Gift Card Market

Chapter 4. Global Digital Gift Card Market by Functional Attribute

• 4.1 Global Closed-loop Card Market by Region
• 4.2 Global Open-loop Card Market by Region

Chapter 5. Global Digital Gift Card Market by End-User

• 5.1 Global Retail Market by Region
• 5.2 Global Corporate Market by Region

Chapter 6. Global Digital Gift Card Market by Application

• 6.1 Global Consumer Goods Market by Region
• 6.2 Global Health & Wellness Market by Region
• 6.3 Global Restaurants & Bars Market by Region
• 6.4 Global Travel & Tourism Market by Region
• 6.5 Global Media & Entertainment Market by Region
• 6.6 Global Others Market by Region

Chapter 7. Global Digital Gift Card Market by Region

• 7.1 North America Digital Gift Card Market
  • 7.1.1 North America Digital Gift Card Market by Functional Attribute
    • 7.1.1.1 North America Closed-loop Card Market by Country
    • 7.1.1.2 North America Open-loop Card Market by Country
  • 7.1.2 North America Digital Gift Card Market by End-User
    • 7.1.2.1 North America Retail Market by Country
    • 7.1.2.2 North America Corporate Market by Country
  • 7.1.3 North America Digital Gift Card Market by Application
    • 7.1.3.1 North America Consumer Goods Market by Country
    • 7.1.3.2 North America Health & Wellness Market by Country
    • 7.1.3.3 North America Restaurants & Bars Market by Country
    • 7.1.3.4 North America Travel & Tourism Market by Country
    • 7.1.3.5 North America Media & Entertainment Market by Country
    • 7.1.3.6 North America Others Market by Country
  • 7.1.4 North America Digital Gift Card Market by Country
    • 7.1.4.1 US Digital Gift Card Market
      • 7.1.4.1.1 US Digital Gift Card Market by Functional Attribute
      • 7.1.4.1.2 US Digital Gift Card Market by End-User
      • 7.1.4.1.3 US Digital Gift Card Market by Application
    • 7.1.4.2 Canada Digital Gift Card Market
      • 7.1.4.2.1 Canada Digital Gift Card Market by Functional Attribute
      • 7.1.4.2.2 Canada Digital Gift Card Market by End-User
      • 7.1.4.2.3 Canada Digital Gift Card Market by Application
    • 7.1.4.3 Mexico Digital Gift Card Market
      • 7.1.4.3.1 Mexico Digital Gift Card Market by Functional Attribute
      • 7.1.4.3.2 Mexico Digital Gift Card Market by End-User
      • 7.1.4.3.3 Mexico Digital Gift Card Market by Application
    • 7.1.4.4 Rest of North America Digital Gift Card Market
      • 7.1.4.4.1 Rest of North America Digital Gift Card Market by Functional Attribute
      • 7.1.4.4.2 Rest of North America Digital Gift Card Market by End-User
      • 7.1.4.4.3 Rest of North America Digital Gift Card Market by Application
• 7.2 Europe Digital Gift Card Market
  • 7.2.1 Europe Digital Gift Card Market by Functional Attribute
    • 7.2.1.1 Europe Closed-loop Card Market by Country
    • 7.2.1.2 Europe Open-loop Card Market by Country
  • 7.2.2 Europe Digital Gift Card Market by End-User
    • 7.2.2.1 Europe Retail Market by Country
    • 7.2.2.2 Europe Corporate Market by Country
  • 7.2.3 Europe Digital Gift Card Market by Application
    • 7.2.3.1 Europe Consumer Goods Market by Country
    • 7.2.3.2 Europe Health & Wellness Market by Country
    • 7.2.3.3 Europe Restaurants & Bars Market by Country
    • 7.2.3.4 Europe Travel & Tourism Market by Country
    • 7.2.3.5 Europe Media & Entertainment Market by Country
    • 7.2.3.6 Europe Others Market by Country
  • 7.2.4 Europe Digital Gift Card Market by Country
    • 7.2.4.1 Germany Digital Gift Card Market
      • 7.2.4.1.1 Germany Digital Gift Card Market by Functional Attribute
      • 7.2.4.1.2 Germany Digital Gift Card Market by End-User
      • 7.2.4.1.3 Germany Digital Gift Card Market by Application
    • 7.2.4.2 UK Digital Gift Card Market
      • 7.2.4.2.1 UK Digital Gift Card Market by Functional Attribute
      • 7.2.4.2.2 UK Digital Gift Card Market by End-User
      • 7.2.4.2.3 UK Digital Gift Card Market by Application
    • 7.2.4.3 France Digital Gift Card Market
      • 7.2.4.3.1 France Digital Gift Card Market by Functional Attribute
      • 7.2.4.3.2 France Digital Gift Card Market by End-User
      • 7.2.4.3.3 France Digital Gift Card Market by Application
    • 7.2.4.4 Russia Digital Gift Card Market
      • 7.2.4.4.1 Russia Digital Gift Card Market by Functional Attribute
      • 7.2.4.4.2 Russia Digital Gift Card Market by End-User
      • 7.2.4.4.3 Russia Digital Gift Card Market by Application
    • 7.2.4.5 Spain Digital Gift Card Market
      • 7.2.4.5.1 Spain Digital Gift Card Market by Functional Attribute
      • 7.2.4.5.2 Spain Digital Gift Card Market by End-User
      • 7.2.4.5.3 Spain Digital Gift Card Market by Application
    • 7.2.4.6 Italy Digital Gift Card Market
      • 7.2.4.6.1 Italy Digital Gift Card Market by Functional Attribute
      • 7.2.4.6.2 Italy Digital Gift Card Market by End-User
      • 7.2.4.6.3 Italy Digital Gift Card Market by Application
    • 7.2.4.7 Rest of Europe Digital Gift Card Market
      • 7.2.4.7.1 Rest of Europe Digital Gift Card Market by Functional Attribute
      • 7.2.4.7.2 Rest of Europe Digital Gift Card Market by End-User
      • 7.2.4.7.3 Rest of Europe Digital Gift Card Market by Application
• 7.3 Asia Pacific Digital Gift Card Market
  • 7.3.1 Asia Pacific Digital Gift Card Market by Functional Attribute
    • 7.3.1.1 Asia Pacific Closed-loop Card Market by Country
    • 7.3.1.2 Asia Pacific Open-loop Card Market by Country
  • 7.3.2 Asia Pacific Digital Gift Card Market by End-User
    • 7.3.2.1 Asia Pacific Retail Market by Country
    • 7.3.2.2 Asia Pacific Corporate Market by Country
  • 7.3.3 Asia Pacific Digital Gift Card Market by Application
    • 7.3.3.1 Asia Pacific Consumer Goods Market by Country
    • 7.3.3.2 Asia Pacific Health & Wellness Market by Country
    • 7.3.3.3 Asia Pacific Restaurants & Bars Market by Country
    • 7.3.3.4 Asia Pacific Travel & Tourism Market by Country
    • 7.3.3.5 Asia Pacific Media & Entertainment Market by Country
    • 7.3.3.6 Asia Pacific Others Market by Country
  • 7.3.4 Asia Pacific Digital Gift Card Market by Country
    • 7.3.4.1 China Digital Gift Card Market
      • 7.3.4.1.1 China Digital Gift Card Market by Functional Attribute
      • 7.3.4.1.2 China Digital Gift Card Market by End-User
      • 7.3.4.1.3 China Digital Gift Card Market by Application
    • 7.3.4.2 Japan Digital Gift Card Market
      • 7.3.4.2.1 Japan Digital Gift Card Market by Functional Attribute
      • 7.3.4.2.2 Japan Digital Gift Card Market by End-User
      • 7.3.4.2.3 Japan Digital Gift Card Market by Application
    • 7.3.4.3 India Digital Gift Card Market
      • 7.3.4.3.1 India Digital Gift Card Market by Functional Attribute
      • 7.3.4.3.2 India Digital Gift Card Market by End-User
      • 7.3.4.3.3 India Digital Gift Card Market by Application
    • 7.3.4.4 South Korea Digital Gift Card Market
      • 7.3.4.4.1 South Korea Digital Gift Card Market by Functional Attribute
      • 7.3.4.4.2 South Korea Digital Gift Card Market by End-User
      • 7.3.4.4.3 South Korea Digital Gift Card Market by Application
    • 7.3.4.5 Singapore Digital Gift Card Market
      • 7.3.4.5.1 Singapore Digital Gift Card Market by Functional Attribute
      • 7.3.4.5.2 Singapore Digital Gift Card Market by End-User
      • 7.3.4.5.3 Singapore Digital Gift Card Market by Application
    • 7.3.4.6 Malaysia Digital Gift Card Market
      • 7.3.4.6.1 Malaysia Digital Gift Card Market by Functional Attribute
      • 7.3.4.6.2 Malaysia Digital Gift Card Market by End-User
      • 7.3.4.6.3 Malaysia Digital Gift Card Market by Application
    • 7.3.4.7 Rest of Asia Pacific Digital Gift Card Market
      • 7.3.4.7.1 Rest of Asia Pacific Digital Gift Card Market by Functional Attribute
      • 7.3.4.7.2 Rest of Asia Pacific Digital Gift Card Market by End-User
      • 7.3.4.7.3 Rest of Asia Pacific Digital Gift Card Market by Application
• 7.4 LAMEA Digital Gift Card Market
  • 7.4.1 LAMEA Digital Gift Card Market by Functional Attribute
    • 7.4.1.1 LAMEA Closed-loop Card Market by Country
    • 7.4.1.2 LAMEA Open-loop Card Market by Country
  • 7.4.2 LAMEA Digital Gift Card Market by End-User
    • 7.4.2.1 LAMEA Retail Market by Country
    • 7.4.2.2 LAMEA Corporate Market by Country
  • 7.4.3 LAMEA Digital Gift Card Market by Application
    • 7.4.3.1 LAMEA Consumer Goods Market by Country
    • 7.4.3.2 LAMEA Health & Wellness Market by Country
    • 7.4.3.3 LAMEA Restaurants & Bars Market by Country
    • 7.4.3.4 LAMEA Travel & Tourism Market by Country
    • 7.4.3.5 LAMEA Media & Entertainment Market by Country
    • 7.4.3.6 LAMEA Others Market by Country
  • 7.4.4 LAMEA Digital Gift Card Market by Country
    • 7.4.4.1 Brazil Digital Gift Card Market
      • 7.4.4.1.1 Brazil Digital Gift Card Market by Functional Attribute
      • 7.4.4.1.2 Brazil Digital Gift Card Market by End-User
      • 7.4.4.1.3 Brazil Digital Gift Card Market by Application
    • 7.4.4.2 Argentina Digital Gift Card Market
      • 7.4.4.2.1 Argentina Digital Gift Card Market by Functional Attribute
      • 7.4.4.2.2 Argentina Digital Gift Card Market by End-User
      • 7.4.4.2.3 Argentina Digital Gift Card Market by Application
    • 7.4.4.3 UAE Digital Gift Card Market
      • 7.4.4.3.1 UAE Digital Gift Card Market by Functional Attribute
      • 7.4.4.3.2 UAE Digital Gift Card Market by End-User
      • 7.4.4.3.3 UAE Digital Gift Card Market by Application
    • 7.4.4.4 Saudi Arabia Digital Gift Card Market
      • 7.4.4.4.1 Saudi Arabia Digital Gift Card Market by Functional Attribute
      • 7.4.4.4.2 Saudi Arabia Digital Gift Card Market by End-User
      • 7.4.4.4.3 Saudi Arabia Digital Gift Card Market by Application
    • 7.4.4.5 South Africa Digital Gift Card Market
      • 7.4.4.5.1 South Africa Digital Gift Card Market by Functional Attribute
      • 7.4.4.5.2 South Africa Digital Gift Card Market by End-User
      • 7.4.4.5.3 South Africa Digital Gift Card Market by Application
    • 7.4.4.6 Nigeria Digital Gift Card Market
      • 7.4.4.6.1 Nigeria Digital Gift Card Market by Functional Attribute
      • 7.4.4.6.2 Nigeria Digital Gift Card Market by End-User
      • 7.4.4.6.3 Nigeria Digital Gift Card Market by Application
    • 7.4.4.7 Rest of LAMEA Digital Gift Card Market
      • 7.4.4.7.1 Rest of LAMEA Digital Gift Card Market by Functional Attribute
      • 7.4.4.7.2 Rest of LAMEA Digital Gift Card Market by End-User
      • 7.4.4.7.3 Rest of LAMEA Digital Gift Card Market by Application

Chapter 8. Company Profiles

• 8.1 Apple, Inc.
  • 8.1.1 Company Overview
  • 8.1.2 Financial Analysis
  • 8.1.3 Regional Analysis
  • 8.1.4 Research & Development Expense
  • 8.1.5 SWOT Analysis
• 8.2 Fiserv, Inc.
  • 8.2.1 Company Overview
  • 8.2.2 Financial Analysis
  • 8.2.3 Segmental and Regional Analysis
  • 8.2.4 Recent strategies and developments:
    • 8.2.4.1 Acquisition and Mergers:
  • 8.2.5 SWOT Analysis
• 8.3 PayPal Holdings, Inc.
  • 8.3.1 Company Overview
  • 8.3.2 Financial Analysis
  • 8.3.3 Regional Analysis
  • 8.3.4 Research & Development Expense
  • 8.3.5 Recent strategies and developments:
    • 8.3.5.1 Partnerships, Collaborations, and Agreements:
    • 8.3.5.2 Product Launches and Product Expansions:
  • 8.4.2 Financial Analysis
  • 8.4.3 Segmental and Regional Analysis
  • 8.4.4 Recent strategies and developments:
    • 8.4.4.1 Partnerships, Collaborations, and Agreements:
• 8.5 Amazon.com, Inc.
  • 8.5.1 Company Overview
  • 8.5.2 Financial Analysis
  • 8.5.3 Segmental Analysis
  • 8.5.4 Recent strategies and developments:
    • 8.5.4.1 Product Launches and Product Expansions:
  • 8.5.5 SWOT Analysis
• 8.6 Target Corporation (Target Brands, Inc.)
  • 8.6.1 Company Overview
  • 8.6.2 Financial Analysis
• 8.7 Loop Commerce, Inc (Synchrony Financial)
  • 8.7.1 Company Overview
  • 8.7.2 Financial Analysis
• 8.8 InComm Payments
  • 8.8.1 Company Overview
  • 8.8.2 Recent strategies and developments:
    • 8.8.2.1 Acquisition and Mergers:
• 8.9 Blackhawk Network Holdings, Inc.
  • 8.9.1 Company Overview
  • 8.9.2 Recent strategies and developments:
    • 8.9.2.1 Partnerships, Collaborations, and Agreements:
    • 8.9.2.2 Acquisition and Mergers: