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市場調査レポート
商品コード
1172698
商業印刷の世界市場規模、シェア、産業動向分析レポート:アプリケーション別、技術別、地域別展望と予測、2022年~2028年Global Commercial Printing Market Size, Share & Industry Trends Analysis Report By Application, By Technology, By Regional Outlook and Forecast, 2022 - 2028 |
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商業印刷の世界市場規模、シェア、産業動向分析レポート:アプリケーション別、技術別、地域別展望と予測、2022年~2028年 |
出版日: 2022年11月30日
発行: KBV Research
ページ情報: 英文 217 Pages
納期: 即納可能
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商業印刷の世界市場規模は、予測期間中にCAGR 2.9%で成長し、2028年には5720億米ドルに達すると予測されています。
オフセット印刷は、湿式インクと刷版を用いて印刷物を作成する方法です。印刷版には、消費者が印刷を希望するコンテンツや物品が含まれています。その後、印刷機は、画像を印刷し、印刷面の最終段階の前にゴムブランケットに切り替えます。商業印刷で働く間、技術者は技術と色の制御を強化しています。オフセット石版印刷は、高解像度とより良い画像品質のプリントで高品質の印刷を保証します。
オフセット石版印刷は、少数のオリジナルから様々なコピーを印刷するための素晴らしい選択です。さらに、それは他の商業印刷技術よりも多くの時間がかかりますが、より贅沢に詳細に検討しなければならないです。紙、木、厚紙、革、プラスチックなど、事実上あらゆる表面にアートワークを印刷することが、オフセット印刷の最も優れた要素です。柔軟なラブルブランケットを使えば、消費者は表面が粗い、あるいは厚い媒体に細かい印刷をすることができます。
COVID-19影響度分析
コロナウイルスは、あらゆる産業の成長を制限しています。コビド19の大流行により、商業印刷サービスのニーズは若干減少しました。さらに、工場やサポート業務の閉鎖により、印刷手順は国際的に被害を受けました。この閉鎖により、ほとんどの企業がワークホームを採用し始め、ペーパーレスの手順移行となる傾向がありました。さらに、脅威とサイバー攻撃の問題から、ほとんどの消費者がデジタルメディアに切り替えました。多くのイベントがキャンセルされた結果、印刷された販促物の需要が減少しました。パンデミック時には、広告戦略がデジタルに移行し、印刷された広告商品のニーズが減少しました。
市場の成長要因
デジタル印刷の普及
デジタル印刷技術の需要は着実に伸びています。これは、商業分野でのデジタルプリンターの迅速な導入、AIやIoTベースの技術への幅広い露出、F&D産業におけるインクジェットプリンターの使用拡大などの結果です。デジタル印刷技術の利用は、繊維、ヘルスケア、自動車産業などに様々なメリットをもたらすと予測されます。インクジェット技術の活用により、最新のデザインや製品を継続的に導入することが可能になります。
印刷技術の販促活動への活用が進む
社会的な認知度向上やメッセージの発信、ファッション業界の動向など、カスタムプリントされた衣服の利用が拡大しています。病院、物流、ヘルスケアなど、さまざまな業界の消費者が、組織名をプリントしたスタッフ用のカスタムTシャツを広く求めています。また、カスタマイズTシャツは、多くの企業、特に新興企業において、営業時間外の広告戦略として広く利用されています。
市場縮小要因
カラーマッチング能力の低下とスクリーンプリントの台頭
デジタル印刷技術は進化し続けていますが、パントンカラーを忠実に再現するためには時間がかかります。これは、インクやラスタライズ方式、トナーなどの印刷物を追加で操作するため、印刷時に微妙な色差が生じるためです。そのため、デジタル印刷は高品質な印刷が可能ですが、デザインに使われている光沢のある色や蛍光色を再現することはできません。そのため、消費者がより目を引くものを求めるのであれば、これよりも良い選択肢があります。
アプリケーションの展望
商業印刷市場は、用途別にパッケージ、広告、出版に分類されます。広告分野は、2021年の商業印刷市場で顕著な収益シェアを登録しました。それは、広告には綿密な分析、コンバージョン率の向上、物理的なプロモーションやニュースの配布による信頼の確立が含まれるからです。さらに、新聞、ポスター、ニュースレター、チラシ、パンフレットは、グラビア印刷とデジタル印刷プロセスを利用するいくつかの短編雑誌です。
出版の展望
商業印刷市場は、出版物別に書籍、新聞、雑誌、その他に分類されます。2021年の商業印刷市場では、新聞分野が最も高い売上高シェアを獲得しました。新聞紙リールの装填と巻き戻しは、新聞印刷機の前工程の一つです。パスタは、最高の生産ペースで手動で紙リールを巻き戻し、それらを交換します。印刷タワーの下に絶えず配置されているのが、パスターです。印刷棟には、シアン、マゼンタ、イエロー、ブラックの4色のインクを新聞紙に印刷するための印刷ユニットが設置されていることが多いです。
技術展望
商業印刷市場は、技術別にデジタル印刷、リソグラフィー印刷、フレキソ印刷、スクリーン印刷、グラビア印刷、その他に分類されます。2021年の商業印刷市場では、リソグラフィ印刷分野が最も高い収益シェアを獲得しました。これは、パッケージング用途からの印刷需要が増加しているためです。リソグラフィーは、一貫した高い画像品質を含む複数の利点を提供し、技術の採用を推進します。リトグラフ印刷は、ガイドや製品プロモーションのような大量の静的出版物に優れています。最も普及している技術のひとつがフレキソ印刷技術です。
地域別の展望
商業印刷市場は地域別に、北米、欧州、アジア太平洋、LAMEAで分析されています。アジア太平洋地域は、2021年の商業印刷市場において最大の収益シェアを獲得しました。これは、特にインドと中国において、すべてがデジタルにシフトしているため、印刷業界の技術的なアップグレードが原因です。このような強化に伴い、旧式の機械は、その高速能力のために、技術開発された商業印刷機に置き換えられています。また、eコマースの発展により、パッケージの利用が大幅に拡大し、商業印刷のターゲット市場を支えています。
List of Figures
The Global Commercial Printing Market size is expected to reach $572 billion by 2028, rising at a market growth of 2.9% CAGR during the forecast period.
Commercial printing is a cluster of connected services that includes press productions, binding, composition, and bulk printing. Commercial printers publish and print magazines, catalogs, business forms, training manuals, phone books, and other printing materials. Printers include a paper input, ink changer, analog or digital control panel, fold-out tray, and a paper output tray. It has a broad range of applications in publishing and printing houses and a massive organization that utilizes services to manage operations smoothly.
Commercial printing is also called commercial as the procedure mainly consists of massive volumes of items. However, organizations use these printed items for commercial usages such as marketing, publishing, advertising, and retail which help them to develop a brand image and an excellent vague idea of their audience. In addition, commercial printing helps in saving time which allows companies to concentrate on other essential tasks.
The offset printing procedure leverages wet ink and printing plates to create materials. The printing plate contains the content or article consumers wish to print on. After that, the printing machine prints the image and switch to a rubber blanket before the final stage of the printing surface. While working in commercial printing, the technician has enhanced control over the technique and the colors. Offset lithography ensures high-quality printing with high resolution and better image quality prints.
Offset lithography is a fantastic choice for printing various copies of a few originals. Additionally, it takes more time than the other commercial printing techniques shall examine in more lavish detail. Printing artwork on virtually any surface, such as paper, wood, cardboard, leather, or plastic, is the best element of offset printing. With the flexible rubble blankets, the consumer can create fine prints on medium with a rough or thick surface.
COVID - 19 Impact Analysis
The coronavirus has restricted the growth of every industry. Due to the COVID-19 pandemic, the need for commercial printing services declined slightly. Moreover, the printing procedure was harmed internationally due to the shutdown of the factories and support operations. Due to the lockdown, most companies started adopting the work-home, which tends to be a paperless procedure transition. Moreover, most consumers switched to digital media because of the threat and cyberattack issues. As a result of the cancellation of numerous events, the demand for printed promotional materials decreased. During the pandemic, the advertising strategy shifted to digital, and the need for printed advertising products decreased.
Market Growth Factors
Growing acceptance of digital printing
The demand for digital printing technology is witnessing a steady rise. This is the result of the speedy adoption of digital printers in the commercial sector, wide exposure to AI and IoT-based technologies, and the growing use of inkjet printers in the F&D industry. It is predicted that the use of digital printing technology will offer various benefits to the textile, healthcare, and automotive industries. The use of inkjet technology makes businesses capable of continuously introducing the latest designs and products.
Rising use of printing technology for promotional activities
Nowadays, the use of custom-printed clothes is growing, with prints to be used for raising social awareness, spreading any message, or following trends in the fashion industry. Consumers from several industries, including hospitality, logistics, and healthcare industry are widely demanding custom t-shirts for their staff with the name of their organizations printed on them. In addition, customized t-shirts are widely being used as an off-the-clock advertising strategy by many companies, especially start-ups.
Market Restraining Factors
Reduced ability to match colors and the rising popularity of screen printing
Even though digital printing technology is continuously developing, it can take time to produce Pantone colors precisely employing this method. This is because extra inks, rasterization methods, and toners are operated by additional printing supplies, which generate slight color differences when printed. As a result, Digital printing can create excellent quality prints, but it cannot reproduce shiny or fluorescent colors utilized in the design. Therefore, there are better choices than this if the consumer desires something more eye-catching.
Application Outlook
On the basis of Application, the Commercial Printing Market is divided into Packaging, Advertising, and Publishing. The advertising segment registered a remarkable revenue share in the commercial printing market in 2021. It is because the advertisement includes in-depth analysis, boosting conversion rates and establishing trust through the distribution of physical promotions and news. Additionally, Newspapers, posters, newsletters, flyers, and brochures are some short-run magazines that utilize the gravure and digital print processes.
Publishing Outlook
By Publishing, the Commercial Printing Market is classified into Books, Newspaper, Magazines, and Others. The newspaper segment garnered the highest revenue share in the commercial printing market in 2021. The loading and unwinding of newsprint reels are one of a newspaper presses before jobs. Pasters manually unwind paper reels at the highest production pace and switch them out. Pasters are continually positioned beneath the printing towers. The buildings often contain four printing units to print Cyan, Magenta, Yellow, and Black ink onto the newsprint.
Technology Outlook
Based on the Technology, the Commercial Printing Market is segmented into Digital Printing, Lithography Printing, Flexographic, Screen Printing, Gravure Printing, and Others. The lithography printing segment acquired the highest revenue share in the commercial printing market in 2021. It is due to the increasing demand for printing from packaging applications. Lithography provides multiple benefits, including consistent and high image quality, which propel the adoption of the technologies. Lithographic printing is excellent for high-volume static publications like guides and product promotion. One of the most popular technologies is flexographic technology.
Regional Outlook
Region-wise, the Commercial Printing Market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Asia Pacific segment acquired the largest revenue share in the commercial printing market in 2021. It is due to the technological upgradation in the print industry as everything is shifting towards the digital, especially in India and China. With the such enhancement, old-school machines are substituted by tech-developed commercial printers because of their quick speed abilities. Additionally, the growth of e-commerce provides massive growth for Packaging usage, supporting the target market of commercial printing.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Quad/Graphics, Inc., Dai Nippon Printing Co., Ltd., RR Donnelley & Sons Company, TC Transcontinental, Inc., LSC Communications US, LLC (Atlas Holdings), Gorham Printing, Inc., The Enfield Printing Company (Stephens and George Print Group), Acme Printing Company and Cenveo Worldwide Limited.
Strategies Deployed in Commercial Printing Market
Jun-2022: TC Transcontinental complete the acquisition of Banaplast, a flexible packaging company. Through this acquisition, TC Transcontinental broadens its portfolio of packaging and network across the Latin American agro-industrial market.
Aug-2021: Cimpress came into an agreement with Canon, a provider of inkjet printers, digital cameras, and professional printers for business. This agreement aimed to supply its businesses in various locations. Additionally, Cimpress desires to strengthen its position in the Growing Online Printing Industry.
May-2021: Cimpress signed an agreement with HP, Inc., a global hardware and Information technology company. Under this Agreement, companies would aim for an investment of a higher extent in next-generation HP Indigo digital presses to expand the online personalized print product market.
Jun-2020: Transcontinental Advanced Coatings announced the launch of reflex™ CE Gloss high-performance films, a new addition in the company's reflex™ line of hard-coated films. The launch of reflex™ CE Gloss high-performance films enhance proprietary hard coat formulation on a single side of the film, a print-receptive coating on the other, and scratch-resistant. Moreover, the product allows printing with both UV screen print inks and solvents.
Jan-2020: TC Transcontinental acquired Artisan Complete Limited, an in-store marketing company. Under this acquisition, TC Transcontinental broadens its in-store marketing product printing services across Canada as part its strategy.
Apr-2018: Transcontinental Inc. took over Coveris Americas, a manufacturer of paper products and flexible plastic. This acquisition strengthens Transcontinental's existing platform by adding scale and depth. Moreover, Coveris Americas aligns and expands Transcontinental's existing product suite in various flexible packaging end markets.
Feb-2018: Quad/Graphics, Inc. completed the acquisition of Ivie & Associates, a provider of marketing and advertising services. Through this acquisition, Quad strengthens and advances its in-process transformation to support its secured print foundation as part of a better and sound integrated marketing platform that is focused on broadening client value.
Market Segments covered in the Report:
By Application
By Technology
By Geography
Companies Profiled
Unique Offerings from KBV Research