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市場調査レポート
商品コード
1155457
スムージーの世界市場規模・シェア・産業動向分析レポート:製品別、流通チャネル別(スーパーマーケット・コンビニエンスストア、レストラン、スムージーバー)、地域別展望・予測、2022年~2028年版Global Smoothies Market Size, Share & Industry Trends Analysis Report By Product, By Distribution Channel (Supermarkets & Convenience Stores, Restaurants and Smoothie Bars), By Regional Outlook and Forecast, 2022 - 2028 |
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スムージーの世界市場規模・シェア・産業動向分析レポート:製品別、流通チャネル別(スーパーマーケット・コンビニエンスストア、レストラン、スムージーバー)、地域別展望・予測、2022年~2028年版 |
出版日: 2022年10月31日
発行: KBV Research
ページ情報: 英文 140 Pages
納期: 即納可能
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スムージーの世界市場規模は、2028年には109億米ドルに達し、予測期間中にCAGR8.4%の市場成長率で上昇すると予測されています。
従来、スムージーは、液体(一般的にベースと呼ばれる)、様々な果物や野菜、そして氷の3つの要素で構成されています。冷凍野菜や果物を使用すれば、氷を使用せずに冷たいスムージーを作ることも可能です。一般に、スムージーの濃さは液体と固体の比率で決まるため、スムージーのレシピを濃くするには、追加する液体の量を減らしたり、加える野菜や果物の量を増やしたりすることができます。
また、スムージーに粉末を加えて栄養と風味を足し、スムージーの粘度を上げる人もいます。そのような製品には、風味をつけたプロテインパウダーやビタミンサプリメントがあります。スムージーのレシピでは、新鮮なミントの葉と、レモンの輪切りやスライスなど、部分的に刻んだり丸ごとの果物が、飾りとしてますます使用されるようになっています。このようなドレスアップは、スムージーを広告でより魅力的に見せ、全体としてより美的に見せるためのマーケティングから生まれました。
COVID-19の影響分析
COVID-19の大流行は、世界中のさまざまな経済に大きな影響を与えました。世界中のいくつかのビジネスが急落を示しました。飲食店やスムージーバーの閉鎖は、サプライチェーンに支障をきたしました。サプライチェーンの乱れは、COVID-19のパンデミックの間に市場の成長に影響を与えました。さらに、大幅な需給ギャップが発生し、スムージーの原材料の製造だけでなく、生産にも支障をきたしました。しかし、COVID-19の影響が世界中で発生しているため、飲食品会社は深刻な製造、供給、流通の困難に直面しています。したがって、市場に大きな混乱をもたらしたにもかかわらず、COVID-19の大流行はスムージー市場に多くの成長見通しを提供することにもなりました。
市場の成長要因
健康とおいしさの融合
健康的な食生活には、野菜や果物を多く含むスムージーが欠かせません。消費者の健康に対する意識の高まり、ライフスタイルや食生活の変化などが、スムージー市場拡大の要因となっています。現在、世界の多くの人々が食事を抜き、様々な種類のスナック菓子に置き換えるという習慣を身につけています。スムージーを砂糖なしで作ると、摂取する炭水化物の数が大幅に減ります。
消費者の要求に応じて変更することができる
消費者が特定の身体やフィットネス組成の目標を念頭に置いている場合は特に、どの種類のスムージーを選択するのが良いアイデアです。スムージーは、おやつや食事の代わりとして飲むことができますが、それはから選択する品種を知ることが重要です。スムージーは本来、低カロリーのおやつであるという誤解が広まっています。しかし、大きさや入っている材料によっては、1,000キロカロリーを超えるスムージーもあります。200~300キロカロリーで10グラムのタンパク質を含むスムージーは、おやつとして最適です。
市場の阻害要因
スムージービジネスには多額の初期投資が必要です。
スムージー事業では、果物やその他の材料をミキサーにかけるため、従業員が準備する必要があります。しかし、ミキサーでは果実をそのまま加工できないことが多いです。一般的には、ナイフなどの器具を使って果物を切ることになるため、怪我をしないよう専門知識が必要です。しかし、経験豊富な従業員であっても、労働のペースによって怪我をする可能性はあります。また、従業員が怪我をした場合、代替要員を確保し、場合によっては労災を支払わなければならないです。
製品の展望
スムージー市場は、製品に基づき、フルーツベース、乳製品ベース、その他に分類されます。2021年、フルーツベースのセグメントは、スムージー市場の最大の収益シェアを獲得しました。フルーツベースのオーガニックスムージーの需要は、今後数年間、飲食品産業への投資の上昇によって促進されると予想されます。予測期間中、ビタミンに対する需要の高まりと砂糖への欲求を抑制する必要性から、フルーツベースの製品の売上が増加すると思われます。また、スムージーは果物に多く含まれる各種ビタミンや栄養素を含んでいるため、急速に人気が高まっています。
流通経路の展望
スムージー市場は、流通チャネル別に「レストラン」、「スムージーバー」、「スーパーマーケット・コンビニエンスストア」に分類されます。2021年、スムージーバーセグメントは、スムージー市場のかなりの収益シェアを示しました。市場のこのセグメントの成長は、優れた品質の果物ベースだけでなく、乳製品ベースの味の増加の結果として成長しています。また、政府が公の飲食店などでの制限や禁止をすべて解除しているため、スムージーバーによるスムージーの消費量が急速に増加しています。これらの要因により、同分野の市場成長は加速しています。
地域別の展望
地域別に見ると、スムージー市場は北米、欧州、アジア太平洋、LAMEAで分析されています。2021年、北米はスムージー市場の最大の収益シェアを調達しました。市場のこのセグメントの成長は、カナダ、米国、メキシコなど、地域全体の新興国における需要の増加により、非常に速い速度で増加しています。体の代謝を維持するためにスムージーを利用する人が増えていることが、市場拡大の原動力となっています。斬新なオーガニック飲料を獲得するための研究開発の増加が、地域別市場拡大の原動力となっています。
List of Figures
The Global Smoothies Market size is expected to reach $10.9 billion by 2028, rising at a market growth of 8.4% CAGR during the forecast period.
Smoothies consist of fruits, vegetables, or both combined with milk or yogurt. Smoothies are rich in fiber, vitamins, proteins, minerals, healthy carbohydrates, and other essential nutrients. They are the finest substitute for fast food. Smoothies are typically used to maintain fitness and aid in weight loss. A smoothie is a nutritious, complete meal with multiple health advantages. It improves digestion due to its high fiber content. It strengthens the immune system and improves the skin's texture.
Smoothies also aid in body detoxification and depression treatment. Smoothie is a creamy and thick nonalcoholic beverage made from fresh fruits or vegetables and additional ingredients. Other smoothie components include sweeteners, water, ice, chocolate, almonds, dairy products, like milk and yogurt, and nutritional supplements. A smoothie is a thick beverage created by blending a mix of fruits, vegetables, and other ingredients such as milk, ice cubes, seeds, yogurt, sweeteners, as well as nutritional and herbal supplements.
Traditionally, smoothies consist of three components viz. a liquid (commonly referred to as the base), a variety of fruits and/or vegetables, and ice. If frozen fruits and veggies are utilized, it is possible to attain a cool temperature without utilizing ice. Typically, the thickness of a smoothie is dictated by the liquid-to-solids ratio, thus to thicken any smoothie recipe, individuals can reduce the amount of additional liquid or increase the amount of added vegetables or fruits.
Some consumers add powders to smoothies for additional nutrition and flavor, which also boosts the smoothie's consistency. Such products include flavored protein powder and vitamin supplements. In smoothie recipes, fresh mint leaves along with partially chopped or whole fruit, such as lemon wedges or slices, are increasingly used as garnishes. This dressing up has resulted from the marketing of smoothies in order to make them appear more enticing in advertising and more aesthetically pleasing overall.
COVID - 19 Impact Analysis
The COVID-19 pandemic significantly impacted various economies all over the world. Several businesses all over the world witnessed a steep downfall. The shutdown of eateries and smoothie bars has hindered the supply chain. The disturbance in the supply chain had an impact on market growth during the COVID-19 pandemic. Moreover, it also caused a substantial demand-supply gap, which disrupted the production as well as manufacturing of raw ingredients of smoothies. However, as the consequences of COVID-19 are experienced all over the world, food and beverage firms have been confronted with severe manufacturing, supply, and distribution difficulties. Therefore, despite a major disruption to the market, the COVID-19 pandemic also offered a number of growth prospects to the smoothies market.
Market Growth Factors
Offers a blend of health and taste
A healthy diet should include smoothies, which often contain a substantial amount of vegetables and fruits in each serving. A growing awareness of the importance of health and wellness among consumers, as well as shifting lifestyle and dietary patterns, are all factors that are contributing to the expansion of the smoothies industry. At the moment, the majority of people in the world have developed the practice of skipping meals and replacing them with various kinds of snack food. When smoothies are produced without sugar, there is a significant reduction in the number of carbs that are consumed.
Can be altered as per the requirement of the consumer
It is a good idea to know which sorts of smoothies to choose, especially if the consumer has a certain body or fitness composition goal in mind. Smoothies can be consumed as a snack or as a meal replacement, but it is important to know which varieties to choose from. There is a widespread misunderstanding that smoothies are essentially low-calorie snacks. However, depending on their size and the ingredients they contain, several smoothies can contain more than 1,000 calories. In most cases, a smoothie with 200-300 calories and 10 grams of protein makes for an excellent snack.
Market Restraining Factors
Requirement for significant initial investment for a smoothie business
Employees are required to prepare fruit as well as other components for blending in smoothie enterprises. However, blenders cannot often process intact fruit pieces. Typically, employees must cut fruit using knives or other chopping devices, which requires expertise to prevent injuries. Although, even experienced workers might suffer injuries due to the pace of labor. If an employee is injured, the business must find temporary replacements and, if applicable, pay worker's compensation.
Product Outlook
Based on Product, the Smoothies Market is segregated into Fruit-based, Dairy-based, and Others. In 2021, the fruit-based segment acquired the largest revenue share of the smoothies market. The demand for fruit-based organic smoothies is anticipated to be fueled by rising investments in the food and beverage industry in the coming years. During the forecast period, the rising demand for vitamins and the need to curb sugar cravings would increase the sales of fruit-based products. In addition, this type of smoothie is rapidly gaining popularity as a result of the fact that they encompass various vitamins and nutrients, which are commonly found in fruits.
Distribution Channel Outlook
By Distribution Channel, the Smoothies Market is categorized into Restaurants, Smoothie Bars, and Supermarkets & Convenience Stores. In 2021, the smoothie bars segment witnessed a substantial revenue share of the smoothies market. The growth of this segment of the market is growing as a result of the increased availability of fruit-based as well as dairy-based tastes of superior quality. In addition, as the government is lifting all restrictions and bans from public eateries and other places, the consumption of smoothies from smoothie bars is rising rapidly. Owing to these factors, the growth of this segment of the market is being accelerated.
Regional Outlook
Region-Wise, the Smoothies Market is analyzed across North America, Europe, Asia-Pacific, and LAMEA. In 2021, North America procured the biggest revenue share of the smoothies market. The growth of this segment of the market is increasing at a very rapid rate due to rising demand in developing countries across the region, such as Canada, the US, and Mexico. The increasing use of smoothies to maintain body metabolism is driving market expansion. Increasing research and development to acquire novel organic drinks is driving regional market expansion.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Wm. Bolthouse Farms, Inc., Barfresh Food Group, Inc., Ella's Kitchen Limited, innocent Limited, Jamba Juice Franchisor SPV LLC, Maui Wowi (Kahala Franchising, LLC), Smoothie King Franchises, Inc., Suja Life, LLC and Tropical Smoothie Cafe, LLC.
Strategies deployed in Smoothies Market
Sep-2022: Jamba teamed up with Revive Superfoods, a Canada-based company. Following this collaboration, Jamba aimed to expand its reach among Canadian customers in order to meet the rising demands.
Sep-2022: innocent drinks launched Blueberry Whizz, an addition to the super smoothie range of the company. Through this launch, the company aimed to offer more nutrient-based beverages to children with its vitamin D-added crushed veg and fruit as well as no sugar.
Aug-2022: Bolthouse took over Evolution Fresh, a subsidiary of Starbucks. Under this acquisition, the company aimed to expand and broaden its range of beverages through plant-powered and nutrient-dense smoothies and juices from Evolution Fresh. Moreover, this acquisition would also allow the company to include a complete range of organic and cold-pressed premium juices in its portfolio.
Feb-2022: Barfresh entered into an agreement with G&J Pepsi-Cola Bottlers, a Pepsi franchise bottler. Through this agreement, Barfresh aimed to shift from a pilot program to a complete rollout via its consumers.
Mar-2021: Innocent unveiled a range of Super Smoothies. The Tropical Light and Berry Light beverages aimed to offer 30% low natural sugar in contrast to its original line.
Apr-2020: Barfresh launched Twist & Go, a ready-to-drink bottled smoothie. Following this launch, the company aimed to meet the increasing demand for better taste from its customers.
Apr-2018: Maui Wowi Hawaiian Coffees & Smoothies rolled out the Tropical Fruit Smoothie, a new recipe with island flavor. With this launch, the company aimed to offer a true vacation in a cup with its limited-time blend, which is made up of dairy-free coconut base cream and encompasses a number of tropical fruit flavors.
Feb-2018: Bolthouse Farms released the B line of products, a range of lower sugar, super-premium refrigerated beverages. Through this launch, the company aimed to offer improved texture and taste along with nutritional benefits, including lower sugar as well as higher protein.
Market Segments covered in the Report:
By Product
By Distribution Channel
By Geography
Companies Profiled
Unique Offerings from KBV Research