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市場調査レポート
商品コード
1150316
緑茶の世界市場規模・シェア・産業動向分析レポート:形態別、タイプ別、流通チャネル別(スーパーマーケット/ハイパーマーケット、コンビニエンスストア/専門店、オンライン)、地域別展望・予測、2022年~2028年版Global Green Tea Market Size, Share & Industry Trends Analysis Report By Form, By Type, By Distribution Channel (Supermarket/Hypermarket, Convenience Stores/Specialty Stores, and Online), By Regional Outlook and Forecast, 2022 - 2028 |
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緑茶の世界市場規模・シェア・産業動向分析レポート:形態別、タイプ別、流通チャネル別(スーパーマーケット/ハイパーマーケット、コンビニエンスストア/専門店、オンライン)、地域別展望・予測、2022年~2028年版 |
出版日: 2022年09月30日
発行: KBV Research
ページ情報: 英文 183 Pages
納期: 即納可能
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緑茶の世界市場規模は、2028年には228億米ドルに達し、予測期間中にCAGR8.1%の市場成長率で上昇すると予測されています。
様々な国での緑茶の需要は、最終的には機能的な利点を持つ飲料に対する顧客の嗜好が原動力となっています。このため、人々は砂糖入り飲料に代わるものとして、緑茶製品を求めるようになります。緑茶は、ティーバッグ、アイスティー、インスタント緑茶など、さまざまな形態で提供されています。
アロエベラ、バニラ、レモン、シナモン、ワイルドベリー、またはジャスミンなど、さまざまなフレーバーで提供されています。薬効と抗酸化作用があるため、がん、虫歯、糖尿病、心臓病、健康なコレステロールと血液レベルの維持など、多くの病気の治療と予防に使用されています。
COVID-19影響度分析
COVID-19のパンデミックの結果、さまざまな種類のお茶のサプライチェーンは突然の混乱に直面しました。多くの国で全国的な封鎖による貿易活動の混乱が起こり、緑茶分野の拡大が妨げられました。しかし、免疫力や健康への関心が高まっていることから、小売チャネルを通じて栄養飲料の市場が再確立されました。パンデミックの期間中および終了後は、感染傾向を最小限に抑えるために抗酸化作用のある食品や飲料を摂取することへの関心が高まり、お茶の市場が高まると予想されます。
市場成長要因
代謝の改善と体重の減少に役立つ
飲食品をエネルギーに変える代謝の仕組みは、新陳代謝と総称されます。緑茶は、体内の代謝を効率化することで体重減少を助けると考えられています。緑茶には、カフェインと抗酸化フラボノイドであるカテキンが含まれています。これらの物質の両方は、代謝を促進することができます。カテキンは余分な体脂肪の分解を助け、カテキンとカフェインは体のエネルギー消費を高めることができます。
がんやCVDSのリスク低減をサポート
世界中の緑茶の消費を駆動している主要な要因の1つは、がんのリスクを減らすに有益なことができますという事実です。緑茶の健康上の利点から、それも人間の体のがんを防ぐために有益です。緑茶の消費は頻繁にがんのリスクを下げるための自然な方法として推進されています。実際、緑茶は抗酸化物質が非常に豊富であり、DNAを損傷することで知られる化学製品別であるフリーラジカルを中和することにより、理論的にはがんを予防することができるかもしれません。
市場の抑制要因
緑茶の消費による副作用
緑茶は、世界中で大きな人気を博している健康的なスーパーフードです。当初は薬草として使用されていました。最もクリーンで健康的な飲料の1つとみなされています。ただし、緑茶を飲むときに考慮するいくつかの要因です。多数の副作用がある、しかし、多くは珍しいです。アレルギーやタンニン、カフェインに敏感な人々は、これらの副作用のほとんどを経験します。お茶の消費者の大半は、ほとんど、もしあれば、否定的な副作用を経験します。
形態の展望
緑茶市場は、形態によって、緑茶バッグ、インスタントティーミックス、緑茶ルースなどに分類されます。2021年、緑茶市場では、緑茶バッグのセグメントが最も高い収益シェアを獲得しました。緑茶ティーバッグは軽量で携帯性に優れているため、旅行にも最適です。緑茶のティーバッグは、便利で必要な器具が少ないため、お茶を簡単に準備することができます。
タイプ別展望
タイプ別では、緑茶市場はフレーバーとアンフレーバーに二分されます。2021年の緑茶市場では、アンフレーバーセグメントが大きな収益シェアを記録しました。このセグメントの成長の急速な急増は、主に消費者の間で生の緑茶の需要に起因しています。生茶は、砂糖や脂肪の添加物がないため、フレーバー茶とは対照的に健康的であると考えられています。
流通経路の展望
緑茶市場は、流通チャネル別に、スーパーマーケット/ハイパーマーケット、コンビニエンスストア/専門店、オンラインに分類されます。2021年の緑茶市場では、スーパーマーケット/ハイパーマーケット分野が最大の収益シェアを示しました。このセグメントの成長は、世界における小売店の数が多いため、非常に速いペースで急増しています。スーパーマーケットやハイパーマーケットでは、物理的に商品を検査し、購入する楽しみを提供しています。
地域別の展望
地域別に見ると、緑茶市場は北米、欧州、アジア太平洋、LAMEAで分析されています。2021年の緑茶市場では、アジア太平洋地域が最も高い収益シェアを占めています。この地域市場の成長は、中国、インド、スリランカなどの主要な緑茶生産国の存在に起因しています。この地域の温度、湿度、土壌の質感などの自然特性が茶栽培に適しているため、多くの国、特に中国とインドでは、広い地域に茶樹を設置することに注力しています。
List of Figures
The Global Green Tea Market size is expected to reach $22.8 billion by 2028, rising at a market growth of 8.1% CAGR during the forecast period.
Green tea is a very popular beverage that is produced through the Camellia sinensis plant. These plants' dried leaves and leaf buds are utilized in the production of green tea. These leaves are made by pan-frying as well as steaming them, then drying them. Among other health difficulties, green tea is known to be useful against depression and a variety of cancers, including lung cancer, colon cancer, liver cancer, and gastric cancer. Several scientific researches have also demonstrated that green tea consumption improves cognitive function and reduces cholesterol and triglyceride levels in the body.
In recent years, green tea has gained popularity among consumers all over the world due to its health benefits. Regularly drinking green tea strengthens the immune system, aids in weight maintenance, decreases physical stress, and controls skin inflammation. There are numerous types of green tea that vary significantly according to the variety of C. Sinensis utilized, the growing environment, the horticulture practices, the production processes, and the harvesting time.
The demand for green tea in various nations is ultimately driven by the preference of customers for beverages with functional advantages. This motivates people to seek out green tea products as an alternative to sugary drinks. Green tea is available in a variety of forms, including green tea bags, iced green tea, and instant green tea mixes.
It is available in a variety of flavors, including aloe Vera, vanilla, lemon, cinnamon, wild berry, or jasmine. Due to its medicinal and antioxidant characteristics, it is used in the treatment and prevention of numerous ailments, including cancer, tooth decay, diabetes, heart disease, and the maintenance of healthy cholesterol and blood levels.
COVID-19 Impact Analysis
As a result of the COVID-19 pandemic, the supply chain for different types of tea has faced a sudden disruption. The disruption of trade activity caused by nationwide lockdowns in many countries has hindered the expansion of the green tea sector. However, rising worries regarding immunity and general health have re-established the market for nutritional beverages throughout retail channels, During and after the pandemic, the increased interest in consuming antioxidant-rich foods and beverages in order to minimize the tendencies of infection is anticipated to raise the market for tea.
Market Growth Factor
Helps in Improving Metabolism and Reducing Body Weight
The metabolic mechanisms that turn food and beverages into usable energy are known collectively as metabolism. Green tea may aid in weight loss by increasing the efficiency of the body's metabolism. Caffeine and catechin, which is an antioxidant flavonoid, are present in green tea. Both of these substances can accelerate metabolism. Catechin can aid in the breakdown of extra body fat, and both catechin and caffeine can enhance the body's energy expenditure.
Aids in Reducing the Risk of Cancer as Well As CVDS
One of the major factors that are driving the consumption of green tea all over the world is the fact that it can be beneficial in reducing the risk of cancer. Apart from the health benefits of green tea, it is also beneficial in preventing cancer in the human body. Green tea consumption is frequently promoted as a natural method for lowering cancer risk. In fact, green tea is extraordinarily rich in antioxidants, which might theoretically prevent cancer by neutralizing free radicals, which are chemical by-products known to damage DNA.
Market Restraining Factor
Side Effects Due to The Consumption of Green Tea
Green tea is a healthful superfood that has gained significant popularity all over the world. It was initially used as a medicinal herb. It is regarded as one of the cleanest and healthiest beverages available. However, there are a few factors to consider when drinking green tea. There are numerous adverse effects, however many are uncommon. People who are allergic or sensitive to tannins or caffeine experience most of these adverse effects. The vast majority of tea consumers experience few, if any, negative side effects.
Form Outlook
Based on Form, the Green Tea Market is segregated into Green Tea Bags, Instant Tea Mixes, and Loose Green Tea Leaves. In 2021, the green tea bags segment procured the highest revenue share of the green tea market. The lightweight and portability of green tea bags make them excellent for travel. Green tea bags make it easy to prepare tea because they are convenient and require little equipment.
Type Outlook
On the basis of Type, the Green Tea Market is bifurcated into Flavored and Unflavored. In 2021, the unflavored segment recorded a significant revenue share of the green tea market. The rapid surge in the growth of the segment is majorly attributed to the demand for raw green tea among consumers. Raw green tea is considered to be healthier in contrast to flavored green tea as they are no additive sugar and fats in this type of green tea.
Distribution Channel Outlook
By Distribution Channel, the Green Tea Market is segregated into Supermarket/Hypermarket, Convenience Stores/Specialty Stores, and Online. In 2021, the supermarket/hypermarket segment witnessed the biggest revenue share of the green tea market. The growth of the segment is surging at a very rapid pace due to a large number of retail stores in the world. Supermarkets and hypermarkets offer the pleasure of physically inspecting and purchasing items.
Regional Outlook
Region-Wise, the Green Tea Market is analyzed across North America, Europe, Asia-Pacific, and LAMEA. In 2021, Asia-Pacific accounted for the highest revenue share of the green tea market. The growth of the regional market can be attributed to the presence of major green tea-producing nations such as China, India, and Sri Lanka. Because of the region's natural characteristics, such as temperature, humidity, and soil texture, are suitable for tea cultivation, many countries, especially China and India, have focused on establishing tea plants in wide areas.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Unilever PLC (Tazo Tea), Associated British Foods PLC (Wittington Investments Limited), Tata Consumer Products Limited (Tata Group), East West Tea Company LLC (Yogi Tea), Typhoo Tea Limited (Zetland Capital), Bigelow Tea, Numi Organic Tea and Northern Tea Merchants Ltd.
Strategies Deployed in Green Tea Market
Aug-2021: Bigelow expanded its business with the launch of a new 334,000-square-foot facility in Jeffersontown. With this business expansion, the company aimed to expand its production capabilities.
Jun-2021: Bigelow unveiled the Bigelow plus Vitamin C offering, two new teas featuring 100% daily recommended dose of vitamin C. Through this launch, the company aimed to offer a delicious as well as a simple way to customers in order to help the body's immunity.
Jun-2021: East West Tea Company teamed up with Practical Action, a development charity. Under this collaboration, the companies aimed to develop a two-year pilot project for over 100 tea farmers throughout Rwanda.
Jan-2021: Tata Consumer Products introduced TATA Tea Tulsi Green and TATA Tea Gold Care, two new products into its wellness offerings. Through this launch, the company aimed to strengthen its wellness portfolio within the packaged beverages segment in order to fulfill the demands of customers. Moreover, the company also aimed to reformulate its prevailing Tetley Green Tea with the addition of Vitamin C.
Nov-2020: The Republic of Tea rolled out the Mandalorian Tea Collection, a range of Premium Teas. Following this launch, the company aimed to offer three new limited-edition specialty tea mixtures to customers.
Jul-2020: Tazo introduced new blends to its Tazo range. With this product expansion, the company aimed to offer alcohol-free tea concentrates along with energy management tea bags to its customers. In addition, the new variants would be available in Berry Hibiscus Margarita, Ginger Lime Moscow Mule, and hibiscus and lime flavors.
Oct-2019: Yogi Tea took over Choice Organic Teas, a tea brand. Through this acquisition, the company aimed to integrate Choice Organics' range of organic traditional tea, flavorful organic tea blends, and organic herbal tea in order to strengthen its position within the market.
Sep-2019: Typhoo rolled out a new organic green tea offering. Following this product launch, the company aimed to meet the increasing demands of customers while also developing a sustainable global environment.
Market Segments covered in the Report:
By Form
By Type
By Distribution Channel
By Geography
Companies Profiled
Unique Offerings from KBV Research