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市場調査レポート
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ヨガマットの世界市場規模・シェア・産業動向分析レポート素材別、流通チャネル別（専門店、百貨店・ハイパーマーケット、オンラインチャネル）、エンドユーザー別、地域別展望・予測、2022年～2028年版

Global Yoga Mat Market Size, Share & Industry Trends Analysis Report By Material, By Distribution Channel (Specialty Store, Departmental Store & Hypermarket, and Online Channel), By End User, By Regional Outlook and Forecast, 2022 - 2028
出版日: | 発行: KBV Research | ページ情報: 英文 198 Pages | 納期: 即納可能 即納可能とは

価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=156.53円
ヨガマットの世界市場規模・シェア・産業動向分析レポート素材別、流通チャネル別（専門店、百貨店・ハイパーマーケット、オンラインチャネル）、エンドユーザー別、地域別展望・予測、2022年～2028年版
出版日: 2022年07月29日
発行: KBV Research
ページ情報: 英文 198 Pages
納期: 即納可能 即納可能とは
  • 全表示
  • 概要
  • 図表
  • 目次
概要

ヨガマットの世界市場規模は、2028年には134億米ドルに達し、予測期間中にCAGR5.8%の市場成長率で上昇すると予測されています。

ヨガマットには、厚さ、素材、表面の質感、「粘着性」またはグリップ力、重量、価格など、さまざまな種類があります。一般的には、長さ6フィート（180cm）、幅2フィート（61cm）です。ヨガマットは、軽量の「旅行」スタイルでは116インチ（2mm）と薄く、通常のマットでは18インチ（3mm）、または14インチ（6mm）と厚く、高パフォーマンスの実行マットやヨガ療法用のソフトマットレスのいずれかにすることができます。マットの色やスタイルも豊富です。アライメントマット」は、正しいアライメントのためのガイドラインが印刷されたもので、練習生が正確に足の間隔をあけて整列できるようにするためのものです。また、グラフィックがプリントされたものもあります。また、コンパクトに折り畳めるトラベルマットもあります。

元々、商業的に使われていた「粘着性のある」ヨガマットは、表面が滑らかで、一般的に安価なもので、PVCでできていました。最近では、ゴムやオーガニックコットン、天然のジュートなどを使った「グリーン」なマットも登場しています。PVC製のマットは最も柔軟性があり、踏んだときの「たわみ」が大きく、コットンやジュート繊維のマットは最も固いです。最も粗いマットはジュート製で、「粘着性」のあるPVCマットは強いトラクションを発揮しますが、様々な素材で作られた現代的なテクスチャーのマットも高いトラクションを提供します。

COVID-19インパクト分析

あらゆる地域のほぼすべての国、その経済効率、あらゆる産業の流通システムは、すべてCOVID-19によって直接的、間接的な影響を受けています。しかし、このパンデミックは、健康産業とその関連ビジネスに好影響を与えています。運動器具や医療用品のマーケットプレースには、ヨガマットのビジネスも含まれています。ヨガマットの世界市場は、パンデミックの悪影響は受けていません。最近、人々はより工夫を凝らし、ワークアウトのルーチンにヨガを取り入れるようになってきています。多くの消費者心理学者は、消費者は3つのニーズ、保護、エンターテイメント、および接続に基づいて購入を行っていると主張しています。

市場成長要因

ヨガの人気上昇

ヨガがもたらす数々の健康効果は、ここ数年、その人気を高めています。世界で最も親しまれているエクササイズのひとつがヨガとされています。ヨガの実践は人気を博しており、6月21日は「国際ヨガの日」として認識されています。英国では、「ヨガ」は最もよく使われる言葉のトップ15にランクインしています。その人気上昇に伴い、ヨガマットなどの関連商品の需要も高まっています。ヨガマットは、身体と地面の間のバリアとして機能します。これは、体から地面への熱、電荷、エネルギーの損失を防止することにより、熱絶縁を作成します。

持続可能で生分解性のある素材の活用

世界中の政府機関は、ヨガマットを製造する際に、環境に優しい素材を使用するよう生産者に促しています。ヨガマットメーカーは、政府の厳しい規則に従うため、PVC素材の使用から、コットンやジュートなど、さまざまな環境に優しい素材に切り替えています。Manduka、Yoloha、Prana、Jade Yoga、Tomunoなどの企業は、生産時に二酸化炭素の排出が少ない素材を採用することに注力しています。これらの企業は、その特徴や使用する素材に違いはあっても、従来のPVC製ヨガマットに代わる環境に優しい製品であるという点では共通しています。

市場阻害要因

原材料の価格変動

ヨガマットの原材料は、天然ゴム、ポリ塩化ビニル（PVC）、熱可塑性エラストマー（TPE）、ポリウレタン（PU）など様々なものがあります。原油を原料とするポリマーには、ポリ塩化ビニル（PVC）、熱可塑性エラストマー（TPE）、ポリウレタン（PU）などがあります。そのため、原油の価格はヨガマット市場に直接影響を与えます。原油価格は常に変動しているため、ヨガマットのサプライチェーン全体に打撃を与えているのです。ヨガマットのOEMやサプライヤーは、利益を上げるために価格を上げることに注力していますが、一方で損失を出し、顧客を失うことにもなっています。したがって、原材料の価格変動は、ヨガマット業界の拡大を妨げています。

素材の展望

ヨガマット市場は、素材別にPVC、TPE、ゴム、熱可塑性エラストマー、ポリウレタン、コットン／ジュートに分けられます。ゴムセグメントは、2021年のヨガマット市場で大きな収益シェアを示しました。市場で入手可能な最も環境に優しいヨガマットは、おそらくゴム製です。これらは、持続可能な方法でゴムの木から再生可能な天然ゴムで作られています。さらに、ゴム製のヨガマットには、EVAや他の形態の合成ゴムのような追加のコンポーネントがありません。

流通経路の展望

ヨガマット市場は、流通経路別に、専門店、百貨店・ハイパーマーケット、オンラインチャネルに区分されます。オンラインチャネルセグメントは、2021年のヨガマット市場において、かなりの収益シェアを記録しています。スマートフォンとインターネットの普及により、急速に拡大しています。オンラインショッピングは、24時間利用可能であること、幅広い選択肢があること、価格を比較する機会があることなど、いくつかの理由で人気が高まっています。ルルレモンやマンドゥカなど、ほとんどの小売業者はウェブサイトを開設しており、お客さまのニーズに応じて商品を注文することができます。

エンドユーザー向け展望

ヨガマット市場は、エンドユーザーごとに、ヨガ・フィットネスクラブ、家庭用、その他に分類されます。2021年のヨガマット市場では、家庭用セグメントが大きな収益シェアを示しています。これは、腹筋、グルートブリッジ、腕立て伏せ、その他のエクササイズを家庭で行うためです。床を使った運動を日課にする場合、マットは家庭用ジムへの大きな付加価値となります。ロシアンツイストやレッグリフトなど、腰に負担がかかり、床との接触が多いダイナミックな腹筋運動には、マットが効果的に作用します。

地域別の展望

地域別では、ヨガマット市場は、北米、欧州、アジア太平洋、LAMEAで分析されています。北米地域は、2021年にヨガマット市場でかなりの収益シェアを獲得しました。米国やカナダなどの国では、ヨガやフィットネス関連製品への消費者の支出が大きいため、北米地域は市場のかなりの部分を占めると予想されます。さらに、この地域ではヨガやフィットネス施設の利用可能性が高まっており、ヨガマットの使用量の増加に寄与しています。

目次

第1章 市場の範囲と調査手法

  • 市場の定義.
  • 目的.
  • 市場規模.
  • セグメンテーション.
    • ヨガマットの世界市場、素材別
    • ヨガマットの世界市場、流通経路別
    • ヨガマットの世界市場、エンドユーザー別
    • ヨガマットの世界市場、地域別
  • 調査手法

第2章 市場概要

  • イントロダクション.
    • 概要
      • 市場の構成とシナリオ.
  • 市場に影響を与える主要因.
    • 市場促進要因.
    • 市場の抑制要因.

第3章 ヨガマットの世界市場：素材別

  • PVCの世界市場：地域別
  • ゴムの世界市場：地域別
  • 熱可塑性エラストマーの世界市場：地域別
  • ポリウレタンの世界市場：地域別
  • コットン/ジュートの世界市場：地域別

第4章 ヨガマットの世界市場：流通チャネル別

  • 世界の専門店市場：地域別
  • 世界の百貨店・ハイパーマーケット市場：地域別
  • 世界のオンラインチャンネル市場：地域別

第5章 ヨガマットの世界市場：エンドユーザー別

  • ヨガ＆フィットネスクラブの世界市場：地域別
  • 家庭用品の世界市場：地域別
  • その他の世界市場：地域別

第6章 ヨガマットの世界市場：地域別

  • 北米
    • 北米のヨガマットの国別市場
      • 米国
      • カナダ
      • メキシコ
      • 北米以外の地域
  • 欧州
    • 欧州のヨガマット市場：国別
      • ドイツ
      • 英国
      • フランス
      • ロシア
      • スペイン
      • イタリア
      • その他欧州
  • アジア太平洋地域
    • アジア太平洋地域のヨガマット市場：国別
      • 中国
      • 日本
      • インド
      • 韓国
      • シンガポール
      • マレーシア
      • その他アジア太平洋地域
  • LAMEA
    • LAMEAのヨガマット市場：国別
      • ブラジル
      • アルゼンチン
      • UAE
      • サウジアラビア
      • 南アフリカ
      • ナイジェリア
      • その他のLAMEA

第7章 企業プロファイル

  • Adidas AG
  • Lululemon Athletica, Inc.
  • Hugger Mugger Company, Inc.
  • Manduka, LLC
  • Prana（Columbia Sportswear Company）
  • Aurorae, LLC
  • Ecoyoga Ltd.
  • EuProMed s.r.o.
  • Jade Yoga
  • Yaazhtex
図表

LIST OF TABLES

  • TABLE 1 Global Yoga Mat Market, 2018 - 2021, USD Million
  • TABLE 2 Global Yoga Mat Market, 2022 - 2028, USD Million
  • TABLE 3 Global Yoga Mat Market by Material, 2018 - 2021, USD Million
  • TABLE 4 Global Yoga Mat Market by Material, 2022 - 2028, USD Million
  • TABLE 5 Global PVC Market by Region, 2018 - 2021, USD Million
  • TABLE 6 Global PVC Market by Region, 2022 - 2028, USD Million
  • TABLE 7 Global Rubber Market by Region, 2018 - 2021, USD Million
  • TABLE 8 Global Rubber Market by Region, 2022 - 2028, USD Million
  • TABLE 9 Global Thermoplastic Elastomer Market by Region, 2018 - 2021, USD Million
  • TABLE 10 Global Thermoplastic Elastomer Market by Region, 2022 - 2028, USD Million
  • TABLE 11 Global Polyurethane Market by Region, 2018 - 2021, USD Million
  • TABLE 12 Global Polyurethane Market by Region, 2022 - 2028, USD Million
  • TABLE 13 Global Cotton/Jute Market by Region, 2018 - 2021, USD Million
  • TABLE 14 Global Cotton/Jute Market by Region, 2022 - 2028, USD Million
  • TABLE 15 Global Yoga Mat Market by Distribution Channel, 2018 - 2021, USD Million
  • TABLE 16 Global Yoga Mat Market by Distribution Channel, 2022 - 2028, USD Million
  • TABLE 17 Global Specialty Store Market by Region, 2018 - 2021, USD Million
  • TABLE 18 Global Specialty Store Market by Region, 2022 - 2028, USD Million
  • TABLE 19 Global Departmental Store & Hypermarket Market by Region, 2018 - 2021, USD Million
  • TABLE 20 Global Departmental Store & Hypermarket Market by Region, 2022 - 2028, USD Million
  • TABLE 21 Global Online Channel Market by Region, 2018 - 2021, USD Million
  • TABLE 22 Global Online Channel Market by Region, 2022 - 2028, USD Million
  • TABLE 23 Global Yoga Mat Market by End User, 2018 - 2021, USD Million
  • TABLE 24 Global Yoga Mat Market by End User, 2022 - 2028, USD Million
  • TABLE 25 Global Yoga & Fitness Clubs Market by Region, 2018 - 2021, USD Million
  • TABLE 26 Global Yoga & Fitness Clubs Market by Region, 2022 - 2028, USD Million
  • TABLE 27 Global Household Market by Region, 2018 - 2021, USD Million
  • TABLE 28 Global Household Market by Region, 2022 - 2028, USD Million
  • TABLE 29 Global Others Market by Region, 2018 - 2021, USD Million
  • TABLE 30 Global Others Market by Region, 2022 - 2028, USD Million
  • TABLE 31 Global Yoga Mat Market by Region, 2018 - 2021, USD Million
  • TABLE 32 Global Yoga Mat Market by Region, 2022 - 2028, USD Million
  • TABLE 33 North America Yoga Mat Market, 2018 - 2021, USD Million
  • TABLE 34 North America Yoga Mat Market, 2022 - 2028, USD Million
  • TABLE 35 North America Yoga Mat Market by Material, 2018 - 2021, USD Million
  • TABLE 36 North America Yoga Mat Market by Material, 2022 - 2028, USD Million
  • TABLE 37 North America PVC Market by Country, 2018 - 2021, USD Million
  • TABLE 38 North America PVC Market by Country, 2022 - 2028, USD Million
  • TABLE 39 North America Rubber Market by Country, 2018 - 2021, USD Million
  • TABLE 40 North America Rubber Market by Country, 2022 - 2028, USD Million
  • TABLE 41 North America Thermoplastic Elastomer Market by Country, 2018 - 2021, USD Million
  • TABLE 42 North America Thermoplastic Elastomer Market by Country, 2022 - 2028, USD Million
  • TABLE 43 North America Polyurethane Market by Country, 2018 - 2021, USD Million
  • TABLE 44 North America Polyurethane Market by Country, 2022 - 2028, USD Million
  • TABLE 45 North America Cotton/Jute Market by Country, 2018 - 2021, USD Million
  • TABLE 46 North America Cotton/Jute Market by Country, 2022 - 2028, USD Million
  • TABLE 47 North America Yoga Mat Market by Distribution Channel, 2018 - 2021, USD Million
  • TABLE 48 North America Yoga Mat Market by Distribution Channel, 2022 - 2028, USD Million
  • TABLE 49 North America Specialty Store Market by Country, 2018 - 2021, USD Million
  • TABLE 50 North America Specialty Store Market by Country, 2022 - 2028, USD Million
  • TABLE 51 North America Departmental Store & Hypermarket Market by Country, 2018 - 2021, USD Million
  • TABLE 52 North America Departmental Store & Hypermarket Market by Country, 2022 - 2028, USD Million
  • TABLE 53 North America Online Channel Market by Country, 2018 - 2021, USD Million
  • TABLE 54 North America Online Channel Market by Country, 2022 - 2028, USD Million
  • TABLE 55 North America Yoga Mat Market by End User, 2018 - 2021, USD Million
  • TABLE 56 North America Yoga Mat Market by End User, 2022 - 2028, USD Million
  • TABLE 57 North America Yoga & Fitness Clubs Market by Country, 2018 - 2021, USD Million
  • TABLE 58 North America Yoga & Fitness Clubs Market by Country, 2022 - 2028, USD Million
  • TABLE 59 North America Household Market by Country, 2018 - 2021, USD Million
  • TABLE 60 North America Household Market by Country, 2022 - 2028, USD Million
  • TABLE 61 North America Others Market by Country, 2018 - 2021, USD Million
  • TABLE 62 North America Others Market by Country, 2022 - 2028, USD Million
  • TABLE 63 North America Yoga Mat Market by Country, 2018 - 2021, USD Million
  • TABLE 64 North America Yoga Mat Market by Country, 2022 - 2028, USD Million
  • TABLE 65 US Yoga Mat Market, 2018 - 2021, USD Million
  • TABLE 66 US Yoga Mat Market, 2022 - 2028, USD Million
  • TABLE 67 US Yoga Mat Market by Material, 2018 - 2021, USD Million
  • TABLE 68 US Yoga Mat Market by Material, 2022 - 2028, USD Million
  • TABLE 69 US Yoga Mat Market by Distribution Channel, 2018 - 2021, USD Million
  • TABLE 70 US Yoga Mat Market by Distribution Channel, 2022 - 2028, USD Million
  • TABLE 71 US Yoga Mat Market by End User, 2018 - 2021, USD Million
  • TABLE 72 US Yoga Mat Market by End User, 2022 - 2028, USD Million
  • TABLE 73 Canada Yoga Mat Market, 2018 - 2021, USD Million
  • TABLE 74 Canada Yoga Mat Market, 2022 - 2028, USD Million
  • TABLE 75 Canada Yoga Mat Market by Material, 2018 - 2021, USD Million
  • TABLE 76 Canada Yoga Mat Market by Material, 2022 - 2028, USD Million
  • TABLE 77 Canada Yoga Mat Market by Distribution Channel, 2018 - 2021, USD Million
  • TABLE 78 Canada Yoga Mat Market by Distribution Channel, 2022 - 2028, USD Million
  • TABLE 79 Canada Yoga Mat Market by End User, 2018 - 2021, USD Million
  • TABLE 80 Canada Yoga Mat Market by End User, 2022 - 2028, USD Million
  • TABLE 81 Mexico Yoga Mat Market, 2018 - 2021, USD Million
  • TABLE 82 Mexico Yoga Mat Market, 2022 - 2028, USD Million
  • TABLE 83 Mexico Yoga Mat Market by Material, 2018 - 2021, USD Million
  • TABLE 84 Mexico Yoga Mat Market by Material, 2022 - 2028, USD Million
  • TABLE 85 Mexico Yoga Mat Market by Distribution Channel, 2018 - 2021, USD Million
  • TABLE 86 Mexico Yoga Mat Market by Distribution Channel, 2022 - 2028, USD Million
  • TABLE 87 Mexico Yoga Mat Market by End User, 2018 - 2021, USD Million
  • TABLE 88 Mexico Yoga Mat Market by End User, 2022 - 2028, USD Million
  • TABLE 89 Rest of North America Yoga Mat Market, 2018 - 2021, USD Million
  • TABLE 90 Rest of North America Yoga Mat Market, 2022 - 2028, USD Million
  • TABLE 91 Rest of North America Yoga Mat Market by Material, 2018 - 2021, USD Million
  • TABLE 92 Rest of North America Yoga Mat Market by Material, 2022 - 2028, USD Million
  • TABLE 93 Rest of North America Yoga Mat Market by Distribution Channel, 2018 - 2021, USD Million
  • TABLE 94 Rest of North America Yoga Mat Market by Distribution Channel, 2022 - 2028, USD Million
  • TABLE 95 Rest of North America Yoga Mat Market by End User, 2018 - 2021, USD Million
  • TABLE 96 Rest of North America Yoga Mat Market by End User, 2022 - 2028, USD Million
  • TABLE 97 Europe Yoga Mat Market, 2018 - 2021, USD Million
  • TABLE 98 Europe Yoga Mat Market, 2022 - 2028, USD Million
  • TABLE 99 Europe Yoga Mat Market by Material, 2018 - 2021, USD Million
  • TABLE 100 Europe Yoga Mat Market by Material, 2022 - 2028, USD Million
  • TABLE 101 Europe PVC Market by Country, 2018 - 2021, USD Million
  • TABLE 102 Europe PVC Market by Country, 2022 - 2028, USD Million
  • TABLE 103 Europe Rubber Market by Country, 2018 - 2021, USD Million
  • TABLE 104 Europe Rubber Market by Country, 2022 - 2028, USD Million
  • TABLE 105 Europe Thermoplastic Elastomer Market by Country, 2018 - 2021, USD Million
  • TABLE 106 Europe Thermoplastic Elastomer Market by Country, 2022 - 2028, USD Million
  • TABLE 107 Europe Polyurethane Market by Country, 2018 - 2021, USD Million
  • TABLE 108 Europe Polyurethane Market by Country, 2022 - 2028, USD Million
  • TABLE 109 Europe Cotton/Jute Market by Country, 2018 - 2021, USD Million
  • TABLE 110 Europe Cotton/Jute Market by Country, 2022 - 2028, USD Million
  • TABLE 111 Europe Yoga Mat Market by Distribution Channel, 2018 - 2021, USD Million
  • TABLE 112 Europe Yoga Mat Market by Distribution Channel, 2022 - 2028, USD Million
  • TABLE 113 Europe Specialty Store Market by Country, 2018 - 2021, USD Million
  • TABLE 114 Europe Specialty Store Market by Country, 2022 - 2028, USD Million
  • TABLE 115 Europe Departmental Store & Hypermarket Market by Country, 2018 - 2021, USD Million
  • TABLE 116 Europe Departmental Store & Hypermarket Market by Country, 2022 - 2028, USD Million
  • TABLE 117 Europe Online Channel Market by Country, 2018 - 2021, USD Million
  • TABLE 118 Europe Online Channel Market by Country, 2022 - 2028, USD Million
  • TABLE 119 Europe Yoga Mat Market by End User, 2018 - 2021, USD Million
  • TABLE 120 Europe Yoga Mat Market by End User, 2022 - 2028, USD Million
  • TABLE 121 Europe Yoga & Fitness Clubs Market by Country, 2018 - 2021, USD Million
  • TABLE 122 Europe Yoga & Fitness Clubs Market by Country, 2022 - 2028, USD Million
  • TABLE 123 Europe Household Market by Country, 2018 - 2021, USD Million
  • TABLE 124 Europe Household Market by Country, 2022 - 2028, USD Million
  • TABLE 125 Europe Others Market by Country, 2018 - 2021, USD Million
  • TABLE 126 Europe Others Market by Country, 2022 - 2028, USD Million
  • TABLE 127 Europe Yoga Mat Market by Country, 2018 - 2021, USD Million
  • TABLE 128 Europe Yoga Mat Market by Country, 2022 - 2028, USD Million
  • TABLE 129 Germany Yoga Mat Market, 2018 - 2021, USD Million
  • TABLE 130 Germany Yoga Mat Market, 2022 - 2028, USD Million
  • TABLE 131 Germany Yoga Mat Market by Material, 2018 - 2021, USD Million
  • TABLE 132 Germany Yoga Mat Market by Material, 2022 - 2028, USD Million
  • TABLE 133 Germany Yoga Mat Market by Distribution Channel, 2018 - 2021, USD Million
  • TABLE 134 Germany Yoga Mat Market by Distribution Channel, 2022 - 2028, USD Million
  • TABLE 135 Germany Yoga Mat Market by End User, 2018 - 2021, USD Million
  • TABLE 136 Germany Yoga Mat Market by End User, 2022 - 2028, USD Million
  • TABLE 137 UK Yoga Mat Market, 2018 - 2021, USD Million
  • TABLE 138 UK Yoga Mat Market, 2022 - 2028, USD Million
  • TABLE 139 UK Yoga Mat Market by Material, 2018 - 2021, USD Million
  • TABLE 140 UK Yoga Mat Market by Material, 2022 - 2028, USD Million
  • TABLE 141 UK Yoga Mat Market by Distribution Channel, 2018 - 2021, USD Million
  • TABLE 142 UK Yoga Mat Market by Distribution Channel, 2022 - 2028, USD Million
  • TABLE 143 UK Yoga Mat Market by End User, 2018 - 2021, USD Million
  • TABLE 144 UK Yoga Mat Market by End User, 2022 - 2028, USD Million
  • TABLE 145 France Yoga Mat Market, 2018 - 2021, USD Million
  • TABLE 146 France Yoga Mat Market, 2022 - 2028, USD Million
  • TABLE 147 France Yoga Mat Market by Material, 2018 - 2021, USD Million
  • TABLE 148 France Yoga Mat Market by Material, 2022 - 2028, USD Million
  • TABLE 149 France Yoga Mat Market by Distribution Channel, 2018 - 2021, USD Million
  • TABLE 150 France Yoga Mat Market by Distribution Channel, 2022 - 2028, USD Million
  • TABLE 151 France Yoga Mat Market by End User, 2018 - 2021, USD Million
  • TABLE 152 France Yoga Mat Market by End User, 2022 - 2028, USD Million
  • TABLE 153 Russia Yoga Mat Market, 2018 - 2021, USD Million
  • TABLE 154 Russia Yoga Mat Market, 2022 - 2028, USD Million
  • TABLE 155 Russia Yoga Mat Market by Material, 2018 - 2021, USD Million
  • TABLE 156 Russia Yoga Mat Market by Material, 2022 - 2028, USD Million
  • TABLE 157 Russia Yoga Mat Market by Distribution Channel, 2018 - 2021, USD Million
  • TABLE 158 Russia Yoga Mat Market by Distribution Channel, 2022 - 2028, USD Million
  • TABLE 159 Russia Yoga Mat Market by End User, 2018 - 2021, USD Million
  • TABLE 160 Russia Yoga Mat Market by End User, 2022 - 2028, USD Million
  • TABLE 161 Spain Yoga Mat Market, 2018 - 2021, USD Million
  • TABLE 162 Spain Yoga Mat Market, 2022 - 2028, USD Million
  • TABLE 163 Spain Yoga Mat Market by Material, 2018 - 2021, USD Million
  • TABLE 164 Spain Yoga Mat Market by Material, 2022 - 2028, USD Million
  • TABLE 165 Spain Yoga Mat Market by Distribution Channel, 2018 - 2021, USD Million
  • TABLE 166 Spain Yoga Mat Market by Distribution Channel, 2022 - 2028, USD Million
  • TABLE 167 Spain Yoga Mat Market by End User, 2018 - 2021, USD Million
  • TABLE 168 Spain Yoga Mat Market by End User, 2022 - 2028, USD Million
  • TABLE 169 Italy Yoga Mat Market, 2018 - 2021, USD Million
  • TABLE 170 Italy Yoga Mat Market, 2022 - 2028, USD Million
  • TABLE 171 Italy Yoga Mat Market by Material, 2018 - 2021, USD Million
  • TABLE 172 Italy Yoga Mat Market by Material, 2022 - 2028, USD Million
  • TABLE 173 Italy Yoga Mat Market by Distribution Channel, 2018 - 2021, USD Million
  • TABLE 174 Italy Yoga Mat Market by Distribution Channel, 2022 - 2028, USD Million
  • TABLE 175 Italy Yoga Mat Market by End User, 2018 - 2021, USD Million
  • TABLE 176 Italy Yoga Mat Market by End User, 2022 - 2028, USD Million
  • TABLE 177 Rest of Europe Yoga Mat Market, 2018 - 2021, USD Million
  • TABLE 178 Rest of Europe Yoga Mat Market, 2022 - 2028, USD Million
  • TABLE 179 Rest of Europe Yoga Mat Market by Material, 2018 - 2021, USD Million
  • TABLE 180 Rest of Europe Yoga Mat Market by Material, 2022 - 2028, USD Million
  • TABLE 181 Rest of Europe Yoga Mat Market by Distribution Channel, 2018 - 2021, USD Million
  • TABLE 182 Rest of Europe Yoga Mat Market by Distribution Channel, 2022 - 2028, USD Million
  • TABLE 183 Rest of Europe Yoga Mat Market by End User, 2018 - 2021, USD Million
  • TABLE 184 Rest of Europe Yoga Mat Market by End User, 2022 - 2028, USD Million
  • TABLE 185 Asia Pacific Yoga Mat Market, 2018 - 2021, USD Million
  • TABLE 186 Asia Pacific Yoga Mat Market, 2022 - 2028, USD Million
  • TABLE 187 Asia Pacific Yoga Mat Market by Material, 2018 - 2021, USD Million
  • TABLE 188 Asia Pacific Yoga Mat Market by Material, 2022 - 2028, USD Million
  • TABLE 189 Asia Pacific PVC Market by Country, 2018 - 2021, USD Million
  • TABLE 190 Asia Pacific PVC Market by Country, 2022 - 2028, USD Million
  • TABLE 191 Asia Pacific Rubber Market by Country, 2018 - 2021, USD Million
  • TABLE 192 Asia Pacific Rubber Market by Country, 2022 - 2028, USD Million
  • TABLE 193 Asia Pacific Thermoplastic Elastomer Market by Country, 2018 - 2021, USD Million
  • TABLE 194 Asia Pacific Thermoplastic Elastomer Market by Country, 2022 - 2028, USD Million
  • TABLE 195 Asia Pacific Polyurethane Market by Country, 2018 - 2021, USD Million
  • TABLE 196 Asia Pacific Polyurethane Market by Country, 2022 - 2028, USD Million
  • TABLE 197 Asia Pacific Cotton/Jute Market by Country, 2018 - 2021, USD Million
  • TABLE 198 Asia Pacific Cotton/Jute Market by Country, 2022 - 2028, USD Million
  • TABLE 199 Asia Pacific Yoga Mat Market by Distribution Channel, 2018 - 2021, USD Million
  • TABLE 200 Asia Pacific Yoga Mat Market by Distribution Channel, 2022 - 2028, USD Million
  • TABLE 201 Asia Pacific Specialty Store Market by Country, 2018 - 2021, USD Million
  • TABLE 202 Asia Pacific Specialty Store Market by Country, 2022 - 2028, USD Million
  • TABLE 203 Asia Pacific Departmental Store & Hypermarket Market by Country, 2018 - 2021, USD Million
  • TABLE 204 Asia Pacific Departmental Store & Hypermarket Market by Country, 2022 - 2028, USD Million
  • TABLE 205 Asia Pacific Online Channel Market by Country, 2018 - 2021, USD Million
  • TABLE 206 Asia Pacific Online Channel Market by Country, 2022 - 2028, USD Million
  • TABLE 207 Asia Pacific Yoga Mat Market by End User, 2018 - 2021, USD Million
  • TABLE 208 Asia Pacific Yoga Mat Market by End User, 2022 - 2028, USD Million
  • TABLE 209 Asia Pacific Yoga & Fitness Clubs Market by Country, 2018 - 2021, USD Million
  • TABLE 210 Asia Pacific Yoga & Fitness Clubs Market by Country, 2022 - 2028, USD Million
  • TABLE 211 Asia Pacific Household Market by Country, 2018 - 2021, USD Million
  • TABLE 212 Asia Pacific Household Market by Country, 2022 - 2028, USD Million
  • TABLE 213 Asia Pacific Others Market by Country, 2018 - 2021, USD Million
  • TABLE 214 Asia Pacific Others Market by Country, 2022 - 2028, USD Million
  • TABLE 215 Asia Pacific Yoga Mat Market by Country, 2018 - 2021, USD Million
  • TABLE 216 Asia Pacific Yoga Mat Market by Country, 2022 - 2028, USD Million
  • TABLE 217 China Yoga Mat Market, 2018 - 2021, USD Million
  • TABLE 218 China Yoga Mat Market, 2022 - 2028, USD Million
  • TABLE 219 China Yoga Mat Market by Material, 2018 - 2021, USD Million
  • TABLE 220 China Yoga Mat Market by Material, 2022 - 2028, USD Million
  • TABLE 221 China Yoga Mat Market by Distribution Channel, 2018 - 2021, USD Million
  • TABLE 222 China Yoga Mat Market by Distribution Channel, 2022 - 2028, USD Million
  • TABLE 223 China Yoga Mat Market by End User, 2018 - 2021, USD Million
  • TABLE 224 China Yoga Mat Market by End User, 2022 - 2028, USD Million
  • TABLE 225 Japan Yoga Mat Market, 2018 - 2021, USD Million
  • TABLE 226 Japan Yoga Mat Market, 2022 - 2028, USD Million
  • TABLE 227 Japan Yoga Mat Market by Material, 2018 - 2021, USD Million
  • TABLE 228 Japan Yoga Mat Market by Material, 2022 - 2028, USD Million
  • TABLE 229 Japan Yoga Mat Market by Distribution Channel, 2018 - 2021, USD Million
  • TABLE 230 Japan Yoga Mat Market by Distribution Channel, 2022 - 2028, USD Million
  • TABLE 231 Japan Yoga Mat Market by End User, 2018 - 2021, USD Million
  • TABLE 232 Japan Yoga Mat Market by End User, 2022 - 2028, USD Million
  • TABLE 233 India Yoga Mat Market, 2018 - 2021, USD Million
  • TABLE 234 India Yoga Mat Market, 2022 - 2028, USD Million
  • TABLE 235 India Yoga Mat Market by Material, 2018 - 2021, USD Million
  • TABLE 236 India Yoga Mat Market by Material, 2022 - 2028, USD Million
  • TABLE 237 India Yoga Mat Market by Distribution Channel, 2018 - 2021, USD Million
  • TABLE 238 India Yoga Mat Market by Distribution Channel, 2022 - 2028, USD Million
  • TABLE 239 India Yoga Mat Market by End User, 2018 - 2021, USD Million
  • TABLE 240 India Yoga Mat Market by End User, 2022 - 2028, USD Million
  • TABLE 241 South Korea Yoga Mat Market, 2018 - 2021, USD Million
  • TABLE 242 South Korea Yoga Mat Market, 2022 - 2028, USD Million
  • TABLE 243 South Korea Yoga Mat Market by Material, 2018 - 2021, USD Million
  • TABLE 244 South Korea Yoga Mat Market by Material, 2022 - 2028, USD Million
  • TABLE 245 South Korea Yoga Mat Market by Distribution Channel, 2018 - 2021, USD Million
  • TABLE 246 South Korea Yoga Mat Market by Distribution Channel, 2022 - 2028, USD Million
  • TABLE 247 South Korea Yoga Mat Market by End User, 2018 - 2021, USD Million
  • TABLE 248 South Korea Yoga Mat Market by End User, 2022 - 2028, USD Million
  • TABLE 249 Singapore Yoga Mat Market, 2018 - 2021, USD Million
  • TABLE 250 Singapore Yoga Mat Market, 2022 - 2028, USD Million
  • TABLE 251 Singapore Yoga Mat Market by Material, 2018 - 2021, USD Million
  • TABLE 252 Singapore Yoga Mat Market by Material, 2022 - 2028, USD Million
  • TABLE 253 Singapore Yoga Mat Market by Distribution Channel, 2018 - 2021, USD Million
  • TABLE 254 Singapore Yoga Mat Market by Distribution Channel, 2022 - 2028, USD Million
  • TABLE 255 Singapore Yoga Mat Market by End User, 2018 - 2021, USD Million
  • TABLE 256 Singapore Yoga Mat Market by End User, 2022 - 2028, USD Million
  • TABLE 257 Malaysia Yoga Mat Market, 2018 - 2021, USD Million
  • TABLE 258 Malaysia Yoga Mat Market, 2022 - 2028, USD Million
  • TABLE 259 Malaysia Yoga Mat Market by Material, 2018 - 2021, USD Million
  • TABLE 260 Malaysia Yoga Mat Market by Material, 2022 - 2028, USD Million
  • TABLE 261 Malaysia Yoga Mat Market by Distribution Channel, 2018 - 2021, USD Million
  • TABLE 262 Malaysia Yoga Mat Market by Distribution Channel, 2022 - 2028, USD Million
  • TABLE 263 Malaysia Yoga Mat Market by End User, 2018 - 2021, USD Million
  • TABLE 264 Malaysia Yoga Mat Market by End User, 2022 - 2028, USD Million
  • TABLE 265 Rest of Asia Pacific Yoga Mat Market, 2018 - 2021, USD Million
  • TABLE 266 Rest of Asia Pacific Yoga Mat Market, 2022 - 2028, USD Million
  • TABLE 267 Rest of Asia Pacific Yoga Mat Market by Material, 2018 - 2021, USD Million
  • TABLE 268 Rest of Asia Pacific Yoga Mat Market by Material, 2022 - 2028, USD Million
  • TABLE 269 Rest of Asia Pacific Yoga Mat Market by Distribution Channel, 2018 - 2021, USD Million
  • TABLE 270 Rest of Asia Pacific Yoga Mat Market by Distribution Channel, 2022 - 2028, USD Million
  • TABLE 271 Rest of Asia Pacific Yoga Mat Market by End User, 2018 - 2021, USD Million
  • TABLE 272 Rest of Asia Pacific Yoga Mat Market by End User, 2022 - 2028, USD Million
  • TABLE 273 LAMEA Yoga Mat Market, 2018 - 2021, USD Million
  • TABLE 274 LAMEA Yoga Mat Market, 2022 - 2028, USD Million
  • TABLE 275 LAMEA Yoga Mat Market by Material, 2018 - 2021, USD Million
  • TABLE 276 LAMEA Yoga Mat Market by Material, 2022 - 2028, USD Million
  • TABLE 277 LAMEA PVC Market by Country, 2018 - 2021, USD Million
  • TABLE 278 LAMEA PVC Market by Country, 2022 - 2028, USD Million
  • TABLE 279 LAMEA Rubber Market by Country, 2018 - 2021, USD Million
  • TABLE 280 LAMEA Rubber Market by Country, 2022 - 2028, USD Million
  • TABLE 281 LAMEA Thermoplastic Elastomer Market by Country, 2018 - 2021, USD Million
  • TABLE 282 LAMEA Thermoplastic Elastomer Market by Country, 2022 - 2028, USD Million
  • TABLE 283 LAMEA Polyurethane Market by Country, 2018 - 2021, USD Million
  • TABLE 284 LAMEA Polyurethane Market by Country, 2022 - 2028, USD Million
  • TABLE 285 LAMEA Cotton/Jute Market by Country, 2018 - 2021, USD Million
  • TABLE 286 LAMEA Cotton/Jute Market by Country, 2022 - 2028, USD Million
  • TABLE 287 LAMEA Yoga Mat Market by Distribution Channel, 2018 - 2021, USD Million
  • TABLE 288 LAMEA Yoga Mat Market by Distribution Channel, 2022 - 2028, USD Million
  • TABLE 289 LAMEA Specialty Store Market by Country, 2018 - 2021, USD Million
  • TABLE 290 LAMEA Specialty Store Market by Country, 2022 - 2028, USD Million
  • TABLE 291 LAMEA Departmental Store & Hypermarket Market by Country, 2018 - 2021, USD Million
  • TABLE 292 LAMEA Departmental Store & Hypermarket Market by Country, 2022 - 2028, USD Million
  • TABLE 293 LAMEA Online Channel Market by Country, 2018 - 2021, USD Million
  • TABLE 294 LAMEA Online Channel Market by Country, 2022 - 2028, USD Million
  • TABLE 295 LAMEA Yoga Mat Market by End User, 2018 - 2021, USD Million
  • TABLE 296 LAMEA Yoga Mat Market by End User, 2022 - 2028, USD Million
  • TABLE 297 LAMEA Yoga & Fitness Clubs Market by Country, 2018 - 2021, USD Million
  • TABLE 298 LAMEA Yoga & Fitness Clubs Market by Country, 2022 - 2028, USD Million
  • TABLE 299 LAMEA Household Market by Country, 2018 - 2021, USD Million
  • TABLE 300 LAMEA Household Market by Country, 2022 - 2028, USD Million
  • TABLE 301 LAMEA Others Market by Country, 2018 - 2021, USD Million
  • TABLE 302 LAMEA Others Market by Country, 2022 - 2028, USD Million
  • TABLE 303 LAMEA Yoga Mat Market by Country, 2018 - 2021, USD Million
  • TABLE 304 LAMEA Yoga Mat Market by Country, 2022 - 2028, USD Million
  • TABLE 305 Brazil Yoga Mat Market, 2018 - 2021, USD Million
  • TABLE 306 Brazil Yoga Mat Market, 2022 - 2028, USD Million
  • TABLE 307 Brazil Yoga Mat Market by Material, 2018 - 2021, USD Million
  • TABLE 308 Brazil Yoga Mat Market by Material, 2022 - 2028, USD Million
  • TABLE 309 Brazil Yoga Mat Market by Distribution Channel, 2018 - 2021, USD Million
  • TABLE 310 Brazil Yoga Mat Market by Distribution Channel, 2022 - 2028, USD Million
  • TABLE 311 Brazil Yoga Mat Market by End User, 2018 - 2021, USD Million
  • TABLE 312 Brazil Yoga Mat Market by End User, 2022 - 2028, USD Million
  • TABLE 313 Argentina Yoga Mat Market, 2018 - 2021, USD Million
  • TABLE 314 Argentina Yoga Mat Market, 2022 - 2028, USD Million
  • TABLE 315 Argentina Yoga Mat Market by Material, 2018 - 2021, USD Million
  • TABLE 316 Argentina Yoga Mat Market by Material, 2022 - 2028, USD Million
  • TABLE 317 Argentina Yoga Mat Market by Distribution Channel, 2018 - 2021, USD Million
  • TABLE 318 Argentina Yoga Mat Market by Distribution Channel, 2022 - 2028, USD Million
  • TABLE 319 Argentina Yoga Mat Market by End User, 2018 - 2021, USD Million
  • TABLE 320 Argentina Yoga Mat Market by End User, 2022 - 2028, USD Million
  • TABLE 321 UAE Yoga Mat Market, 2018 - 2021, USD Million
  • TABLE 322 UAE Yoga Mat Market, 2022 - 2028, USD Million
  • TABLE 323 UAE Yoga Mat Market by Material, 2018 - 2021, USD Million
  • TABLE 324 UAE Yoga Mat Market by Material, 2022 - 2028, USD Million
  • TABLE 325 UAE Yoga Mat Market by Distribution Channel, 2018 - 2021, USD Million
  • TABLE 326 UAE Yoga Mat Market by Distribution Channel, 2022 - 2028, USD Million
  • TABLE 327 UAE Yoga Mat Market by End User, 2018 - 2021, USD Million
  • TABLE 328 UAE Yoga Mat Market by End User, 2022 - 2028, USD Million
  • TABLE 329 Saudi Arabia Yoga Mat Market, 2018 - 2021, USD Million
  • TABLE 330 Saudi Arabia Yoga Mat Market, 2022 - 2028, USD Million
  • TABLE 331 Saudi Arabia Yoga Mat Market by Material, 2018 - 2021, USD Million
  • TABLE 332 Saudi Arabia Yoga Mat Market by Material, 2022 - 2028, USD Million
  • TABLE 333 Saudi Arabia Yoga Mat Market by Distribution Channel, 2018 - 2021, USD Million
  • TABLE 334 Saudi Arabia Yoga Mat Market by Distribution Channel, 2022 - 2028, USD Million
  • TABLE 335 Saudi Arabia Yoga Mat Market by End User, 2018 - 2021, USD Million
  • TABLE 336 Saudi Arabia Yoga Mat Market by End User, 2022 - 2028, USD Million
  • TABLE 337 South Africa Yoga Mat Market, 2018 - 2021, USD Million
  • TABLE 338 South Africa Yoga Mat Market, 2022 - 2028, USD Million
  • TABLE 339 South Africa Yoga Mat Market by Material, 2018 - 2021, USD Million
  • TABLE 340 South Africa Yoga Mat Market by Material, 2022 - 2028, USD Million
  • TABLE 341 South Africa Yoga Mat Market by Distribution Channel, 2018 - 2021, USD Million
  • TABLE 342 South Africa Yoga Mat Market by Distribution Channel, 2022 - 2028, USD Million
  • TABLE 343 South Africa Yoga Mat Market by End User, 2018 - 2021, USD Million
  • TABLE 344 South Africa Yoga Mat Market by End User, 2022 - 2028, USD Million
  • TABLE 345 Nigeria Yoga Mat Market, 2018 - 2021, USD Million
  • TABLE 346 Nigeria Yoga Mat Market, 2022 - 2028, USD Million
  • TABLE 347 Nigeria Yoga Mat Market by Material, 2018 - 2021, USD Million
  • TABLE 348 Nigeria Yoga Mat Market by Material, 2022 - 2028, USD Million
  • TABLE 349 Nigeria Yoga Mat Market by Distribution Channel, 2018 - 2021, USD Million
  • TABLE 350 Nigeria Yoga Mat Market by Distribution Channel, 2022 - 2028, USD Million
  • TABLE 351 Nigeria Yoga Mat Market by End User, 2018 - 2021, USD Million
  • TABLE 352 Nigeria Yoga Mat Market by End User, 2022 - 2028, USD Million
  • TABLE 353 Rest of LAMEA Yoga Mat Market, 2018 - 2021, USD Million
  • TABLE 354 Rest of LAMEA Yoga Mat Market, 2022 - 2028, USD Million
  • TABLE 355 Rest of LAMEA Yoga Mat Market by Material, 2018 - 2021, USD Million
  • TABLE 356 Rest of LAMEA Yoga Mat Market by Material, 2022 - 2028, USD Million
  • TABLE 357 Rest of LAMEA Yoga Mat Market by Distribution Channel, 2018 - 2021, USD Million
  • TABLE 358 Rest of LAMEA Yoga Mat Market by Distribution Channel, 2022 - 2028, USD Million
  • TABLE 359 Rest of LAMEA Yoga Mat Market by End User, 2018 - 2021, USD Million
  • TABLE 360 Rest of LAMEA Yoga Mat Market by End User, 2022 - 2028, USD Million
  • TABLE 361 key information - Adidas AG
  • TABLE 362 Key Information - lululemon athletica inc.
  • TABLE 363 Key Information - Hugger Mugger Company, Inc.
  • TABLE 364 Key Information - Manduka, LLC
  • TABLE 365 Key Information - Prana
  • TABLE 366 Key Information - Aurorae, LLC
  • TABLE 367 Key Information - Ecoyoga Ltd.
  • TABLE 368 Key Information - EuProMed s.r.o.
  • TABLE 369 Key Information - Jade Yoga
  • TABLE 370 Key Information - Yaazhtex

List of Figures

  • FIG 1 Methodology for the research
  • FIG 2 Global Yoga Mat Market share by Material, 2021
  • FIG 3 Global Yoga Mat Market share by Material, 2028
  • FIG 4 Global Yoga Mat Market by Material, 2018 - 2028, USD Million
  • FIG 5 Global Yoga Mat Market share by Distribution Channel, 2021
  • FIG 6 Global Yoga Mat Market share by Distribution Channel, 2028
  • FIG 7 Global Yoga Mat Market by Distribution Channel, 2018 - 2028, USD Million
  • FIG 8 Global Yoga Mat Market share by End User, 2021
  • FIG 9 Global Yoga Mat Market share by End User, 2028
  • FIG 10 Global Yoga Mat Market by End User, 2018 - 2028, USD Million
  • FIG 11 Global Yoga Mat Market share by Region, 2021
  • FIG 12 Global Yoga Mat Market share by Region, 2028
  • FIG 13 Global Yoga Mat Market by Region, 2018 - 2028, USD Million
目次

The Global Yoga Mat Market size is expected to reach $13.4 billion by 2028, rising at a market growth of 5.8% CAGR during the forecast period.

Modern yoga as exercise uses specially crafted mats called "yoga mats" to prevent hands and feet from slipping during asana practice. A sticky mat was an early version composed of rubber carpet underlay that was invented by yoga instructor Angela Farmer in 1982. Hatha and meditation yoga were traditionally practiced on bare ground, occasionally with a rug made of deer or tiger leather. Modern yoga mats are constructed of plastic, rubber, and occasionally other materials like hessian and cork, balancing price, grip, comfort, and weight. The phrase "one of the most pervasive emblems of yoga's commercialization" has been used to describe the yoga mat.

Although there are wider varieties, most yoga mats are 24 inches (60 centimeters) wide and 72 inches (182 centimeters) long. They range in thickness from 2 millimeters to 7 millimeters, with 4 to 5 millimeters being the most typical. These days, yoga mats come in a huge variety. They are available in a wide variety of hues, designs, and patterns. Some are made with the environment in mind, while others are made to be portable and usable anywhere.

Yoga mats come in a range of thicknesses, materials, surface textures, "stickiness" or grip, weight, and prices. They typically measure 6 feet (180 cm) long and 2 feet wide (61 cm). Yoga mats can be as thin as 116 inches (2 mm) for lightweight "travel" styles, as thick as 18 inches (3 mm) for normal mats, or as thick as 14 inches (6 mm) for either high-performing- performing mats or soft mattresses for yoga therapy. There are numerous colors and styles of mats available. The purpose of "alignment mats," which are printed with guidelines for proper alignment, is to assist practitioners in accurately spacing out and aligning their feet. Others have graphics printed on them. Some travel mats can be compactly squared up.

The original "sticky" yoga mats used in commercial production had a smooth surface and were typically less expensive; they were composed of PVC. More recently, some allegedly "green" mats have been created using rubber, organic cotton, and natural jute. PVC mats are the most pliable and have the most "give" when stepped on; cotton and jute fiber mats are the firmest. The roughest mats are made of jute; "sticky" PVC mats provide strong traction, but some contemporary textured mats made of various materials also offer high traction.

COVID-19 Impact Analysis

Nearly every country across all areas, their economic efficiency, and the distribution systems of every industry have all been impacted by COVID-19 in direct and indirect ways. The pandemic has, however, had a favorable effect on the health industry and its related business. The marketplaces for exercise equipment and medical supplies include the yoga mat business. The world market for yoga mats has not been adversely affected by the pandemic. People are getting more inventive these days and incorporating yoga into their workout routines. Numerous consumer psychologists assert that consumers have been making purchases based on three needs: protection, entertainment, and connection.

 

Market Growth Factors

Increase In Yoga's Popularity

The numerous health advantages of yoga have increased its popularity over the past few years. One of the most well-liked forms of exercise in the world has been considered to be yoga. The practice of yoga is gaining popularity, and June 21 is recognized as International Yoga Day. In the UK, "yoga" ranks among the top 15 most used words. The demand for yoga mats and other related items has increased as a result of its rising popularity. The yoga mat serves as a barrier between the body and the ground. This creates a thermo-insulation by preventing any loss of heat, charge, or energy from the body to the ground.

Utilization Of Sustainable And Biodegradable Materials

Government agencies from all over the world are urging producers to use eco-friendly materials while creating yoga mats. Yoga mat makers are switching from using PVC materials to a variety of eco-friendly materials such as cotton, jute, and many others to comply with strict government rules. Businesses like Manduka, Yoloha, Prana, Jade Yoga, and Tomuno, among others, are concentrating on employing materials that emit little carbon dioxide during production. Even though they may differ in terms of their features and the materials used to make them, they all share the ability to serve as an environmentally friendly replacement for conventional PVC yoga mats.

Market Restraining Factors

Price Volatility For Raw Materials

Yoga mats are made from a variety of basic materials, including natural rubber, polyvinyl chloride (PVC), thermoplastic elastomer (TPE), and polyurethane (PU). The polymers made from crude oil include polyvinyl chloride (PVC), thermoplastic elastomer (TPE), and polyurethane (PU). As a result, the price of crude oil directly affects the yoga mat market. Crude oil prices are always fluctuating, which hurts the entire supply chain for yoga mats. While OEMs and suppliers of yoga mats are focusing on boosting prices to increase profits, they are also suffering losses and losing customers. Therefore, the price volatility of raw materials hinders the expansion of the yoga mat industry.

Material Outlook

Based on the Material, the Yoga Mat Market is divided into PVC, TPE, Rubber, Thermoplastic Elastomer, Polyurethane, and Cotton/Jute. The rubber segment witnessed a significant revenue share in the yoga mat market in 2021. The most environmentally friendly yoga mats available on the market are probably made of rubber. They are made with renewable natural rubber from rubber trees in a sustainable manner. Additionally, rubber yoga mats don't have additional components like EVA or other forms of synthetic rubber.

Distribution Channel Outlook

On the basis of the Distribution Channel, the Yoga Mat Market is segmented into Specialty Store, Departmental Store & Hypermarket, and Online Channel. The online channel segment registered a substantial revenue share in the yoga mat market in 2021. Due to the widespread use of smartphones and the internet, it is expanding quickly. Online shopping has been increasingly popular for several reasons, including its availability 24 hours a day, a wide range of choices, and the opportunity to compare prices. Most retailers, like Lululemon and Manduka, also have websites where customers may order products based on their needs.

End-User Outlook

By end-user, the Yoga Mat Market is bifurcated into Yoga & fitness clubs, Household, and others. The household segment witnessed a significant revenue share in the yoga mat market in 2021. It is due to the sit-ups, glute bridges, push-ups, and other exercises done at home. A mat will be a terrific addition to the home gym if include floor-based activities in routines. They work well for dynamic ab exercises like Russian twists and leg lifts, which exert strain on the lower back and involve contact with the floor.

Regional Outlook

Region-wise, the Yoga Mat Market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America region acquired a substantial revenue share in the yoga mat market in 2021. Due to the significant consumer expenditure on yoga and fitness-related products in nations like the United States and Canada, the North American region is anticipated to account for a significant portion of the market. Additionally, the region's growing availability of yoga and fitness facilities contributes to an increase in yoga mat usage.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adidas AG, Lululemon Athletica, Inc., Hugger Mugger Company, Inc., Manduka, LLC, Prana (Columbia Sportswear Company), Aurorae, LLC, Ecoyoga Ltd., EuProMed s.r.o., Jade Yoga, and Yaazhtex.

Scope of the Study

Market Segments covered in the Report:

By Material

  • PVC
  • Rubber
  • Thermoplastic Elastomer
  • Polyurethane
  • Cotton/Jute

By Distribution Channel

  • Specialty Store
  • Departmental Store & Hypermarket
  • Online Channel

By End User

  • Yoga & Fitness Clubs
  • Household
  • Others

By Geography

  • North America
    • US
    • Canada
    • Mexico
    • Rest of North America
  • Europe
    • Germany
    • UK
    • France
    • Russia
    • Spain
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Singapore
    • Malaysia
    • Rest of Asia Pacific
  • LAMEA
    • Brazil
    • Argentina
    • UAE
    • Saudi Arabia
    • South Africa
    • Nigeria
    • Rest of LAMEA

Companies Profiled

  • Adidas AG
  • Lululemon Athletica, Inc.
  • Hugger Mugger Company, Inc.
  • Manduka, LLC
  • Prana (Columbia Sportswear Company)
  • Aurorae, LLC
  • Ecoyoga Ltd.
  • EuProMed s.r.o.
  • Jade Yoga
  • Yaazhtex

Unique Offerings from KBV Research

  • Exhaustive coverage
  • Highest number of market tables and figures
  • Subscription based model available
  • Guaranteed best price
  • Assured post sales research support with 10% customization free

Table of Contents

Chapter 1. Market Scope & Methodology

  • 1.1 Market Definition
  • 1.2 Objectives
  • 1.3 Market Scope
  • 1.4 Segmentation
    • 1.4.1 Global Yoga Mat Market, by Material
    • 1.4.2 Global Yoga Mat Market, by Distribution Channel
    • 1.4.3 Global Yoga Mat Market, by End User
    • 1.4.4 Global Yoga Mat Market, by Geography
  • 1.5 Methodology for the research

Chapter 2. Market Overview

  • 2.1 Introduction
    • 2.1.1 Overview
      • 2.1.1.1 Market composition & scenario
  • 2.2 Key Factors Impacting the Market
    • 2.2.1 Market Drivers
    • 2.2.2 Market Restraints

Chapter 3. Global Yoga Mat Market by Material

  • 3.1 Global PVC Market by Region
  • 3.2 Global Rubber Market by Region
  • 3.3 Global Thermoplastic Elastomer Market by Region
  • 3.4 Global Polyurethane Market by Region
  • 3.5 Global Cotton/Jute Market by Region

Chapter 4. Global Yoga Mat Market by Distribution Channel

  • 4.1 Global Specialty Store Market by Region
  • 4.2 Global Departmental Store & Hypermarket Market by Region
  • 4.3 Global Online Channel Market by Region

Chapter 5. Global Yoga Mat Market by End User

  • 5.1 Global Yoga & Fitness Clubs Market by Region
  • 5.2 Global Household Market by Region
  • 5.3 Global Others Market by Region

Chapter 6. Global Yoga Mat Market by Region

  • 6.1 North America Yoga Mat Market
    • 6.1.1 North America Yoga Mat Market by Material
      • 6.1.1.1 North America PVC Market by Country
      • 6.1.1.2 North America Rubber Market by Country
      • 6.1.1.3 North America Thermoplastic Elastomer Market by Country
      • 6.1.1.4 North America Polyurethane Market by Country
      • 6.1.1.5 North America Cotton/Jute Market by Country
    • 6.1.2 North America Yoga Mat Market by Distribution Channel
      • 6.1.2.1 North America Specialty Store Market by Country
      • 6.1.2.2 North America Departmental Store & Hypermarket Market by Country
      • 6.1.2.3 North America Online Channel Market by Country
    • 6.1.3 North America Yoga Mat Market by End User
      • 6.1.3.1 North America Yoga & Fitness Clubs Market by Country
      • 6.1.3.2 North America Household Market by Country
      • 6.1.3.3 North America Others Market by Country
    • 6.1.4 North America Yoga Mat Market by Country
      • 6.1.4.1 US Yoga Mat Market
        • 6.1.4.1.1 US Yoga Mat Market by Material
        • 6.1.4.1.2 US Yoga Mat Market by Distribution Channel
        • 6.1.4.1.3 US Yoga Mat Market by End User
      • 6.1.4.2 Canada Yoga Mat Market
        • 6.1.4.2.1 Canada Yoga Mat Market by Material
        • 6.1.4.2.2 Canada Yoga Mat Market by Distribution Channel
        • 6.1.4.2.3 Canada Yoga Mat Market by End User
      • 6.1.4.3 Mexico Yoga Mat Market
        • 6.1.4.3.1 Mexico Yoga Mat Market by Material
        • 6.1.4.3.2 Mexico Yoga Mat Market by Distribution Channel
        • 6.1.4.3.3 Mexico Yoga Mat Market by End User
      • 6.1.4.4 Rest of North America Yoga Mat Market
        • 6.1.4.4.1 Rest of North America Yoga Mat Market by Material
        • 6.1.4.4.2 Rest of North America Yoga Mat Market by Distribution Channel
        • 6.1.4.4.3 Rest of North America Yoga Mat Market by End User
  • 6.2 Europe Yoga Mat Market
    • 6.2.1 Europe Yoga Mat Market by Material
      • 6.2.1.1 Europe PVC Market by Country
      • 6.2.1.2 Europe Rubber Market by Country
      • 6.2.1.3 Europe Thermoplastic Elastomer Market by Country
      • 6.2.1.4 Europe Polyurethane Market by Country
      • 6.2.1.5 Europe Cotton/Jute Market by Country
    • 6.2.2 Europe Yoga Mat Market by Distribution Channel
      • 6.2.2.1 Europe Specialty Store Market by Country
      • 6.2.2.2 Europe Departmental Store & Hypermarket Market by Country
      • 6.2.2.3 Europe Online Channel Market by Country
    • 6.2.3 Europe Yoga Mat Market by End User
      • 6.2.3.1 Europe Yoga & Fitness Clubs Market by Country
      • 6.2.3.2 Europe Household Market by Country
      • 6.2.3.3 Europe Others Market by Country
    • 6.2.4 Europe Yoga Mat Market by Country
      • 6.2.4.1 Germany Yoga Mat Market
        • 6.2.4.1.1 Germany Yoga Mat Market by Material
        • 6.2.4.1.2 Germany Yoga Mat Market by Distribution Channel
        • 6.2.4.1.3 Germany Yoga Mat Market by End User
      • 6.2.4.2 UK Yoga Mat Market
        • 6.2.4.2.1 UK Yoga Mat Market by Material
        • 6.2.4.2.2 UK Yoga Mat Market by Distribution Channel
        • 6.2.4.2.3 UK Yoga Mat Market by End User
      • 6.2.4.3 France Yoga Mat Market
        • 6.2.4.3.1 France Yoga Mat Market by Material
        • 6.2.4.3.2 France Yoga Mat Market by Distribution Channel
        • 6.2.4.3.3 France Yoga Mat Market by End User
      • 6.2.4.4 Russia Yoga Mat Market
        • 6.2.4.4.1 Russia Yoga Mat Market by Material
        • 6.2.4.4.2 Russia Yoga Mat Market by Distribution Channel
        • 6.2.4.4.3 Russia Yoga Mat Market by End User
      • 6.2.4.5 Spain Yoga Mat Market
        • 6.2.4.5.1 Spain Yoga Mat Market by Material
        • 6.2.4.5.2 Spain Yoga Mat Market by Distribution Channel
        • 6.2.4.5.3 Spain Yoga Mat Market by End User
      • 6.2.4.6 Italy Yoga Mat Market
        • 6.2.4.6.1 Italy Yoga Mat Market by Material
        • 6.2.4.6.2 Italy Yoga Mat Market by Distribution Channel
        • 6.2.4.6.3 Italy Yoga Mat Market by End User
      • 6.2.4.7 Rest of Europe Yoga Mat Market
        • 6.2.4.7.1 Rest of Europe Yoga Mat Market by Material
        • 6.2.4.7.2 Rest of Europe Yoga Mat Market by Distribution Channel
        • 6.2.4.7.3 Rest of Europe Yoga Mat Market by End User
  • 6.3 Asia Pacific Yoga Mat Market
    • 6.3.1 Asia Pacific Yoga Mat Market by Material
      • 6.3.1.1 Asia Pacific PVC Market by Country
      • 6.3.1.2 Asia Pacific Rubber Market by Country
      • 6.3.1.3 Asia Pacific Thermoplastic Elastomer Market by Country
      • 6.3.1.4 Asia Pacific Polyurethane Market by Country
      • 6.3.1.5 Asia Pacific Cotton/Jute Market by Country
    • 6.3.2 Asia Pacific Yoga Mat Market by Distribution Channel
      • 6.3.2.1 Asia Pacific Specialty Store Market by Country
      • 6.3.2.2 Asia Pacific Departmental Store & Hypermarket Market by Country
      • 6.3.2.3 Asia Pacific Online Channel Market by Country
    • 6.3.3 Asia Pacific Yoga Mat Market by End User
      • 6.3.3.1 Asia Pacific Yoga & Fitness Clubs Market by Country
      • 6.3.3.2 Asia Pacific Household Market by Country
      • 6.3.3.3 Asia Pacific Others Market by Country
    • 6.3.4 Asia Pacific Yoga Mat Market by Country
      • 6.3.4.1 China Yoga Mat Market
        • 6.3.4.1.1 China Yoga Mat Market by Material
        • 6.3.4.1.2 China Yoga Mat Market by Distribution Channel
        • 6.3.4.1.3 China Yoga Mat Market by End User
      • 6.3.4.2 Japan Yoga Mat Market
        • 6.3.4.2.1 Japan Yoga Mat Market by Material
        • 6.3.4.2.2 Japan Yoga Mat Market by Distribution Channel
        • 6.3.4.2.3 Japan Yoga Mat Market by End User
      • 6.3.4.3 India Yoga Mat Market
        • 6.3.4.3.1 India Yoga Mat Market by Material
        • 6.3.4.3.2 India Yoga Mat Market by Distribution Channel
        • 6.3.4.3.3 India Yoga Mat Market by End User
      • 6.3.4.4 South Korea Yoga Mat Market
        • 6.3.4.4.1 South Korea Yoga Mat Market by Material
        • 6.3.4.4.2 South Korea Yoga Mat Market by Distribution Channel
        • 6.3.4.4.3 South Korea Yoga Mat Market by End User
      • 6.3.4.5 Singapore Yoga Mat Market
        • 6.3.4.5.1 Singapore Yoga Mat Market by Material
        • 6.3.4.5.2 Singapore Yoga Mat Market by Distribution Channel
        • 6.3.4.5.3 Singapore Yoga Mat Market by End User
      • 6.3.4.6 Malaysia Yoga Mat Market
        • 6.3.4.6.1 Malaysia Yoga Mat Market by Material
        • 6.3.4.6.2 Malaysia Yoga Mat Market by Distribution Channel
        • 6.3.4.6.3 Malaysia Yoga Mat Market by End User
      • 6.3.4.7 Rest of Asia Pacific Yoga Mat Market
        • 6.3.4.7.1 Rest of Asia Pacific Yoga Mat Market by Material
        • 6.3.4.7.2 Rest of Asia Pacific Yoga Mat Market by Distribution Channel
        • 6.3.4.7.3 Rest of Asia Pacific Yoga Mat Market by End User
  • 6.4 LAMEA Yoga Mat Market
    • 6.4.1 LAMEA Yoga Mat Market by Material
      • 6.4.1.1 LAMEA PVC Market by Country
      • 6.4.1.2 LAMEA Rubber Market by Country
      • 6.4.1.3 LAMEA Thermoplastic Elastomer Market by Country
      • 6.4.1.4 LAMEA Polyurethane Market by Country
      • 6.4.1.5 LAMEA Cotton/Jute Market by Country
    • 6.4.2 LAMEA Yoga Mat Market by Distribution Channel
      • 6.4.2.1 LAMEA Specialty Store Market by Country
      • 6.4.2.2 LAMEA Departmental Store & Hypermarket Market by Country
      • 6.4.2.3 LAMEA Online Channel Market by Country
    • 6.4.3 LAMEA Yoga Mat Market by End User
      • 6.4.3.1 LAMEA Yoga & Fitness Clubs Market by Country
      • 6.4.3.2 LAMEA Household Market by Country
      • 6.4.3.3 LAMEA Others Market by Country
    • 6.4.4 LAMEA Yoga Mat Market by Country
      • 6.4.4.1 Brazil Yoga Mat Market
        • 6.4.4.1.1 Brazil Yoga Mat Market by Material
        • 6.4.4.1.2 Brazil Yoga Mat Market by Distribution Channel
        • 6.4.4.1.3 Brazil Yoga Mat Market by End User
      • 6.4.4.2 Argentina Yoga Mat Market
        • 6.4.4.2.1 Argentina Yoga Mat Market by Material
        • 6.4.4.2.2 Argentina Yoga Mat Market by Distribution Channel
        • 6.4.4.2.3 Argentina Yoga Mat Market by End User
      • 6.4.4.3 UAE Yoga Mat Market
        • 6.4.4.3.1 UAE Yoga Mat Market by Material
        • 6.4.4.3.2 UAE Yoga Mat Market by Distribution Channel
        • 6.4.4.3.3 UAE Yoga Mat Market by End User
      • 6.4.4.4 Saudi Arabia Yoga Mat Market
        • 6.4.4.4.1 Saudi Arabia Yoga Mat Market by Material
        • 6.4.4.4.2 Saudi Arabia Yoga Mat Market by Distribution Channel
        • 6.4.4.4.3 Saudi Arabia Yoga Mat Market by End User
      • 6.4.4.5 South Africa Yoga Mat Market
        • 6.4.4.5.1 South Africa Yoga Mat Market by Material
        • 6.4.4.5.2 South Africa Yoga Mat Market by Distribution Channel
        • 6.4.4.5.3 South Africa Yoga Mat Market by End User
      • 6.4.4.6 Nigeria Yoga Mat Market
        • 6.4.4.6.1 Nigeria Yoga Mat Market by Material
        • 6.4.4.6.2 Nigeria Yoga Mat Market by Distribution Channel
        • 6.4.4.6.3 Nigeria Yoga Mat Market by End User
      • 6.4.4.7 Rest of LAMEA Yoga Mat Market
        • 6.4.4.7.1 Rest of LAMEA Yoga Mat Market by Material
        • 6.4.4.7.2 Rest of LAMEA Yoga Mat Market by Distribution Channel
        • 6.4.4.7.3 Rest of LAMEA Yoga Mat Market by End User

Chapter 7. Company Profiles

  • 7.1 Adidas AG
    • 7.1.1 Company Overview
    • 7.1.2 Financial Analysis
    • 7.1.3 Regional Analysis
    • 7.1.4 Research & Development Expense
  • 7.2 Lululemon Athletica, Inc.
    • 7.2.1 Company Overview
    • 7.2.2 Financial Analysis
    • 7.2.3 Segmental and Regional Analysis
    • 7.2.4 Recent strategies and developments:
      • 7.2.4.1 Product Launches and Product Expansions:
  • 7.3 Hugger Mugger Company, Inc.
    • 7.3.1 Company Overview
  • 7.4 Manduka, LLC
    • 7.4.1 Company Overview
  • 7.5 Prana (Columbia Sportswear Company)
    • 7.5.1 Company Overview
  • 7.6 Aurorae, LLC
    • 7.6.1 Company Overview
  • 7.7 Ecoyoga Ltd.
    • 7.7.1 Company Overview
  • 7.8 EuProMed s.r.o.
    • 7.8.1 Company Overview
  • 7.9 Jade Yoga
    • 7.9.1 Company Overview
  • 7.1 Yaazhtex
    • 7.10.1 Company Overview