市場調査レポート
商品コード
1033431

顧客データプラットフォームの世界市場:コンポーネント(プラットフォームとサービス)別、用途別、展開タイプ別、企業規模別、エンドユーザー別、地域別展望、産業分析レポート・予測(2021年~2027年)

Global Customer Data Platform Market By Component (Platform and Services), By Application, By Deployment Type, By Enterprise Size, By End User, By Regional Outlook, Industry Analysis Report and Forecast, 2021 - 2027

出版日: | 発行: KBV Research | ページ情報: 英文 364 Pages | 納期: 即納可能 即納可能とは

価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=136.22円
顧客データプラットフォームの世界市場:コンポーネント(プラットフォームとサービス)別、用途別、展開タイプ別、企業規模別、エンドユーザー別、地域別展望、産業分析レポート・予測(2021年~2027年)
出版日: 2021年09月30日
発行: KBV Research
ページ情報: 英文 364 Pages
納期: 即納可能 即納可能とは
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界の顧客データプラットフォーム市場規模は、予測期間中に34%のCAGRで上昇し、2027年には205億米ドルに達すると予測されています。

顧客データプラットフォーム(CDP)は、数多くのタッチポイントにおける顧客データの収集とシステム化を支援するソフトウェアプラットフォームであり、他のソフトウェア、マーケティング活動、システムへの応用が可能です。このソフトウェアは、リアルタイムのデータを集約し、一元化された独自の顧客プロファイルに整理します。CDPは、第一、第二、第三のような様々なソースからのデータを取り込んで顧客プロファイルを作成します。取引システム、ウェブフォーム、顧客関係管理およびデータ管理プラットフォーム、ウェブサイトおよび電子商取引の行動データ、電子メールおよびソーシャルメディアの活動などを構成します。

様々な分野で消費者の購買行動を調査するニーズが高まっていることから、顧客データプラットフォーム市場は大幅に成長しています。また、いくつかの業界では、オンラインおよびオフラインの顧客に関するデータを管理し、これらのカテゴリーに適したマーケティング戦略を決定し、顧客データの重複を減らすための総合メディアを求めています。また、企業におけるアカウントベースのマーケティングの導入が進んでいることも、顧客データプラットフォームの市場成長を促進すると予想されます。

顧客によるeコマースチャネル、ウェブ、ブログ、ソーシャルメディアプラットフォームの利用が増加していることから、企業は顧客の購買行動からインサイトを収集することができます。企業はこれらの情報をもとに、顧客の嗜好の変化を分析・理解し、市場での競争の激化に対応することができます。

当レポートでは、世界の顧客データプラットフォーム市場について調査分析し、競合分析、コンポーネント別、用途別、展開タイプ別、企業規模別、エンドユーザー別、地域別市場情報、企業プロファイルを提供しています。

目次

第1章 市場の範囲と調査手法

第2章 市場概要

  • イントロダクション
  • 市場に影響を与える主な要因

第3章 競合分析-世界

  • KBVカーディナルマトリックス
  • 最近の業界全体の戦略的開発
  • トップウィニング戦略

第4章 世界の顧客データプラットフォーム市場:コンポーネント別

  • サービスなし:地域別
  • サービス:地域別

第5章 世界の顧客データプラットフォーム市場:用途別

  • パーソナライズドレコメンデーション:地域別
  • 予測分析:地域別
  • マーケティングデータセグメンテーション:地域別
  • 顧客維持およびエンゲージメント:地域別
  • セキュリティ管理:地域別
  • その他:地域別

第6章 世界の顧客データプラットフォーム市場:展開タイプ別

  • オンプレミス:地域別
  • クラウド:地域別

第7章 世界の顧客データプラットフォーム市場:企業規模別

  • 大企業:地域別
  • 中小企業:地域別

第8章 世界の顧客データプラットフォーム市場:エンドユーザー別

  • BFSI:地域別
  • 小売およびeコマース:地域別
  • メディア&エンターテインメント:地域別
  • ヘルスケア:地域別
  • 旅行およびホスピタリティ:地域別
  • テレコムおよびIT:地域別
  • その他:地域別

第9章 世界のカスタマーデータプラットフォーム市場:地域別

  • 北米
  • 欧州
  • アジア太平洋
  • 中南米・中東・アフリカ

第10章 企業プロファイル

  • SAP SE
  • Oracle Corporation
  • Microsoft Corporation
  • Adobe, Inc.
  • Salesforce.com, Inc.
  • Teradata Corporation
  • Totango, Ltd.
  • Upland Software, Inc.
  • Acquia, Inc.
  • SAS Institute, Inc.
図表

LIST OF TABLES

  • TABLE 1 Global Customer Data Platform Market, 2017 - 2020, USD Million
  • TABLE 2 Global Customer Data Platform Market, 2021 - 2027, USD Million
  • TABLE 3 Partnerships, Collaborations and Agreements- Customer Data Platform Market
  • TABLE 4 Product Launches And Product Expansions- Customer Data Platform Market
  • TABLE 5 Acquisition and Mergers- Customer Data Platform Market
  • TABLE 6 Global Customer Data Platform Market by Component, 2017 - 2020, USD Million
  • TABLE 7 Global Customer Data Platform Market by Component, 2021 - 2027, USD Million
  • TABLE 8 Global Customer Data Platform (Without Services) Market by Region, 2017 - 2020, USD Million
  • TABLE 9 Global Customer Data Platform (Without Services) Market by Region, 2021 - 2027, USD Million
  • TABLE 10 Global Customer Data Platform Services Market by Region, 2017 - 2020, USD Million
  • TABLE 11 Global Customer Data Platform Services Market by Region, 2021 - 2027, USD Million
  • TABLE 12 Global Customer Data Platform Market by Application, 2017 - 2020, USD Million
  • TABLE 13 Global Customer Data Platform Market by Application, 2021 - 2027, USD Million
  • TABLE 14 Global Customer Data Platform Personalized Recommendations Market by Region, 2017 - 2020, USD Million
  • TABLE 15 Global Customer Data Platform Personalized Recommendations Market by Region, 2021 - 2027, USD Million
  • TABLE 16 Global Customer Data Platform Predictive Analytics Market by Region, 2017 - 2020, USD Million
  • TABLE 17 Global Customer Data Platform Predictive Analytics Market by Region, 2021 - 2027, USD Million
  • TABLE 18 Global Customer Data Platform Marketing Data Segmentation Market by Region, 2017 - 2020, USD Million
  • TABLE 19 Global Customer Data Platform Marketing Data Segmentation Market by Region, 2021 - 2027, USD Million
  • TABLE 20 Global Customer Data Platform Customer Retention & Engagement Market by Region, 2017 - 2020, USD Million
  • TABLE 21 Global Customer Data Platform Customer Retention & Engagement Market by Region, 2021 - 2027, USD Million
  • TABLE 22 Global Customer Data Platform Security Management Market by Region, 2017 - 2020, USD Million
  • TABLE 23 Global Customer Data Platform Security Management Market by Region, 2021 - 2027, USD Million
  • TABLE 24 Global Other Application Customer Data Platform Market by Region, 2017 - 2020, USD Million
  • TABLE 25 Global Other Application Customer Data Platform Market by Region, 2021 - 2027, USD Million
  • TABLE 26 Global Customer Data Platform Market by Deployment Type, 2017 - 2020, USD Million
  • TABLE 27 Global Customer Data Platform Market by Deployment Type, 2021 - 2027, USD Million
  • TABLE 28 Global On-premise Customer Data Platform Market by Region, 2017 - 2020, USD Million
  • TABLE 29 Global On-premise Customer Data Platform Market by Region, 2021 - 2027, USD Million
  • TABLE 30 Global Cloud Customer Data Platform Market by Region, 2017 - 2020, USD Million
  • TABLE 31 Global Cloud Customer Data Platform Market by Region, 2021 - 2027, USD Million
  • TABLE 32 Global Customer Data Platform Market by Enterprise Size, 2017 - 2020, USD Million
  • TABLE 33 Global Customer Data Platform Market by Enterprise Size, 2021 - 2027, USD Million
  • TABLE 34 Global Large Enterprises Customer Data Platform Market by Region, 2017 - 2020, USD Million
  • TABLE 35 Global Large Enterprises Customer Data Platform Market by Region, 2021 - 2027, USD Million
  • TABLE 36 Global Small & Medium Enterprises Customer Data Platform Market by Region, 2017 - 2020, USD Million
  • TABLE 37 Global Small & Medium Enterprises Customer Data Platform Market by Region, 2021 - 2027, USD Million
  • TABLE 38 Global Customer Data Platform Market by End User, 2017 - 2020, USD Million
  • TABLE 39 Global Customer Data Platform Market by End User, 2021 - 2027, USD Million
  • TABLE 40 Global BFSI Customer Data Platform Market by Region, 2017 - 2020, USD Million
  • TABLE 41 Global BFSI Customer Data Platform Market by Region, 2021 - 2027, USD Million
  • TABLE 42 Global Retail & eCommerce Customer Data Platform Market by Region, 2017 - 2020, USD Million
  • TABLE 43 Global Retail & eCommerce Customer Data Platform Market by Region, 2021 - 2027, USD Million
  • TABLE 44 Global Media & Entertainment Customer Data Platform Market by Region, 2017 - 2020, USD Million
  • TABLE 45 Global Media & Entertainment Customer Data Platform Market by Region, 2021 - 2027, USD Million
  • TABLE 46 Global Healthcare Customer Data Platform Market by Region, 2017 - 2020, USD Million
  • TABLE 47 Global Healthcare Customer Data Platform Market by Region, 2021 - 2027, USD Million
  • TABLE 48 Global Travel & Hospitality Customer Data Platform Market by Region, 2017 - 2020, USD Million
  • TABLE 49 Global Travel & Hospitality Customer Data Platform Market by Region, 2021 - 2027, USD Million
  • TABLE 50 Global Telecom & IT Customer Data Platform Market by Region, 2017 - 2020, USD Million
  • TABLE 51 Global Telecom & IT Customer Data Platform Market by Region, 2021 - 2027, USD Million
  • TABLE 52 Global Others Customer Data Platform Market by Region, 2017 - 2020, USD Million
  • TABLE 53 Global Others Customer Data Platform Market by Region, 2021 - 2027, USD Million
  • TABLE 54 Global Customer Data Platform Market by Region, 2017 - 2020, USD Million
  • TABLE 55 Global Customer Data Platform Market by Region, 2021 - 2027, USD Million
  • TABLE 56 North America Customer Data Platform Market, 2017 - 2020, USD Million
  • TABLE 57 North America Customer Data Platform Market, 2021 - 2027, USD Million
  • TABLE 58 North America Customer Data Platform Market by Component, 2017 - 2020, USD Million
  • TABLE 59 North America Customer Data Platform Market by Component, 2021 - 2027, USD Million
  • TABLE 60 North America Customer Data Platform (Without Services) Market by Country, 2017 - 2020, USD Million
  • TABLE 61 North America Customer Data Platform (Without Services) Market by Country, 2021 - 2027, USD Million
  • TABLE 62 North America Customer Data Platform Services Market by Country, 2017 - 2020, USD Million
  • TABLE 63 North America Customer Data Platform Services Market by Country, 2021 - 2027, USD Million
  • TABLE 64 North America Customer Data Platform Market by Application, 2017 - 2020, USD Million
  • TABLE 65 North America Customer Data Platform Market by Application, 2021 - 2027, USD Million
  • TABLE 66 North America Customer Data Platform Personalized Recommendations Market by Country, 2017 - 2020, USD Million
  • TABLE 67 North America Customer Data Platform Personalized Recommendations Market by Country, 2021 - 2027, USD Million
  • TABLE 68 North America Customer Data Platform Predictive Analytics Market by Country, 2017 - 2020, USD Million
  • TABLE 69 North America Customer Data Platform Predictive Analytics Market by Country, 2021 - 2027, USD Million
  • TABLE 70 North America Customer Data Platform Marketing Data Segmentation Market by Country, 2017 - 2020, USD Million
  • TABLE 71 North America Customer Data Platform Marketing Data Segmentation Market by Country, 2021 - 2027, USD Million
  • TABLE 72 North America Customer Data Platform Customer Retention & Engagement Market by Country, 2017 - 2020, USD Million
  • TABLE 73 North America Customer Data Platform Customer Retention & Engagement Market by Country, 2021 - 2027, USD Million
  • TABLE 74 North America Customer Data Platform Security Management Market by Country, 2017 - 2020, USD Million
  • TABLE 75 North America Customer Data Platform Security Management Market by Country, 2021 - 2027, USD Million
  • TABLE 76 North America Other Application Customer Data Platform Market by Country, 2017 - 2020, USD Million
  • TABLE 77 North America Other Application Customer Data Platform Market by Country, 2021 - 2027, USD Million
  • TABLE 78 North America Customer Data Platform Market by Deployment Type, 2017 - 2020, USD Million
  • TABLE 79 North America Customer Data Platform Market by Deployment Type, 2021 - 2027, USD Million
  • TABLE 80 North America On-premise Customer Data Platform Market by Country, 2017 - 2020, USD Million
  • TABLE 81 North America On-premise Customer Data Platform Market by Country, 2021 - 2027, USD Million
  • TABLE 82 North America Cloud Customer Data Platform Market by Country, 2017 - 2020, USD Million
  • TABLE 83 North America Cloud Customer Data Platform Market by Country, 2021 - 2027, USD Million
  • TABLE 84 North America Customer Data Platform Market by Enterprise Size, 2017 - 2020, USD Million
  • TABLE 85 North America Customer Data Platform Market by Enterprise Size, 2021 - 2027, USD Million
  • TABLE 86 North America Large Enterprises Customer Data Platform Market by Country, 2017 - 2020, USD Million
  • TABLE 87 North America Large Enterprises Customer Data Platform Market by Country, 2021 - 2027, USD Million
  • TABLE 88 North America Small & Medium Enterprises Customer Data Platform Market by Country, 2017 - 2020, USD Million
  • TABLE 89 North America Small & Medium Enterprises Customer Data Platform Market by Country, 2021 - 2027, USD Million
  • TABLE 90 North America Customer Data Platform Market by End User, 2017 - 2020, USD Million
  • TABLE 91 North America Customer Data Platform Market by End User, 2021 - 2027, USD Million
  • TABLE 92 North America BFSI Customer Data Platform Market by Country, 2017 - 2020, USD Million
  • TABLE 93 North America BFSI Customer Data Platform Market by Country, 2021 - 2027, USD Million
  • TABLE 94 North America Retail & eCommerce Customer Data Platform Market by Country, 2017 - 2020, USD Million
  • TABLE 95 North America Retail & eCommerce Customer Data Platform Market by Country, 2021 - 2027, USD Million
  • TABLE 96 North America Media & Entertainment Customer Data Platform Market by Country, 2017 - 2020, USD Million
  • TABLE 97 North America Media & Entertainment Customer Data Platform Market by Country, 2021 - 2027, USD Million
  • TABLE 98 North America Healthcare Customer Data Platform Market by Country, 2017 - 2020, USD Million
  • TABLE 99 North America Healthcare Customer Data Platform Market by Country, 2021 - 2027, USD Million
  • TABLE 100 North America Travel & Hospitality Customer Data Platform Market by Country, 2017 - 2020, USD Million
  • TABLE 101 North America Travel & Hospitality Customer Data Platform Market by Country, 2021 - 2027, USD Million
  • TABLE 102 North America Telecom & IT Customer Data Platform Market by Country, 2017 - 2020, USD Million
  • TABLE 103 North America Telecom & IT Customer Data Platform Market by Country, 2021 - 2027, USD Million
  • TABLE 104 North America Others Customer Data Platform Market by Country, 2017 - 2020, USD Million
  • TABLE 105 North America Others Customer Data Platform Market by Country, 2021 - 2027, USD Million
  • TABLE 106 North America Customer Data Platform Market by Country, 2017 - 2020, USD Million
  • TABLE 107 North America Customer Data Platform Market by Country, 2021 - 2027, USD Million
  • TABLE 108 US Customer Data Platform Market, 2017 - 2020, USD Million
  • TABLE 109 US Customer Data Platform Market, 2021 - 2027, USD Million
  • TABLE 110 US Customer Data Platform Market by Component, 2017 - 2020, USD Million
  • TABLE 111 US Customer Data Platform Market by Component, 2021 - 2027, USD Million
  • TABLE 112 US Customer Data Platform Market by Application, 2017 - 2020, USD Million
  • TABLE 113 US Customer Data Platform Market by Application, 2021 - 2027, USD Million
  • TABLE 114 US Customer Data Platform Market by Deployment Type, 2017 - 2020, USD Million
  • TABLE 115 US Customer Data Platform Market by Deployment Type, 2021 - 2027, USD Million
  • TABLE 116 US Customer Data Platform Market by Enterprise Size, 2017 - 2020, USD Million
  • TABLE 117 US Customer Data Platform Market by Enterprise Size, 2021 - 2027, USD Million
  • TABLE 118 US Customer Data Platform Market by End User, 2017 - 2020, USD Million
  • TABLE 119 US Customer Data Platform Market by End User, 2021 - 2027, USD Million
  • TABLE 120 Canada Customer Data Platform Market, 2017 - 2020, USD Million
  • TABLE 121 Canada Customer Data Platform Market, 2021 - 2027, USD Million
  • TABLE 122 Canada Customer Data Platform Market by Component, 2017 - 2020, USD Million
  • TABLE 123 Canada Customer Data Platform Market by Component, 2021 - 2027, USD Million
  • TABLE 124 Canada Customer Data Platform Market by Application, 2017 - 2020, USD Million
  • TABLE 125 Canada Customer Data Platform Market by Application, 2021 - 2027, USD Million
  • TABLE 126 Canada Customer Data Platform Market by Deployment Type, 2017 - 2020, USD Million
  • TABLE 127 Canada Customer Data Platform Market by Deployment Type, 2021 - 2027, USD Million
  • TABLE 128 Canada Customer Data Platform Market by Enterprise Size, 2017 - 2020, USD Million
  • TABLE 129 Canada Customer Data Platform Market by Enterprise Size, 2021 - 2027, USD Million
  • TABLE 130 Canada Customer Data Platform Market by End User, 2017 - 2020, USD Million
  • TABLE 131 Canada Customer Data Platform Market by End User, 2021 - 2027, USD Million
  • TABLE 132 Mexico Customer Data Platform Market, 2017 - 2020, USD Million
  • TABLE 133 Mexico Customer Data Platform Market, 2021 - 2027, USD Million
  • TABLE 134 Mexico Customer Data Platform Market by Component, 2017 - 2020, USD Million
  • TABLE 135 Mexico Customer Data Platform Market by Component, 2021 - 2027, USD Million
  • TABLE 136 Mexico Customer Data Platform Market by Application, 2017 - 2020, USD Million
  • TABLE 137 Mexico Customer Data Platform Market by Application, 2021 - 2027, USD Million
  • TABLE 138 Mexico Customer Data Platform Market by Deployment Type, 2017 - 2020, USD Million
  • TABLE 139 Mexico Customer Data Platform Market by Deployment Type, 2021 - 2027, USD Million
  • TABLE 140 Mexico Customer Data Platform Market by Enterprise Size, 2017 - 2020, USD Million
  • TABLE 141 Mexico Customer Data Platform Market by Enterprise Size, 2021 - 2027, USD Million
  • TABLE 142 Mexico Customer Data Platform Market by End User, 2017 - 2020, USD Million
  • TABLE 143 Mexico Customer Data Platform Market by End User, 2021 - 2027, USD Million
  • TABLE 144 Rest of North America Customer Data Platform Market, 2017 - 2020, USD Million
  • TABLE 145 Rest of North America Customer Data Platform Market, 2021 - 2027, USD Million
  • TABLE 146 Rest of North America Customer Data Platform Market by Component, 2017 - 2020, USD Million
  • TABLE 147 Rest of North America Customer Data Platform Market by Component, 2021 - 2027, USD Million
  • TABLE 148 Rest of North America Customer Data Platform Market by Application, 2017 - 2020, USD Million
  • TABLE 149 Rest of North America Customer Data Platform Market by Application, 2021 - 2027, USD Million
  • TABLE 150 Rest of North America Customer Data Platform Market by Deployment Type, 2017 - 2020, USD Million
  • TABLE 151 Rest of North America Customer Data Platform Market by Deployment Type, 2021 - 2027, USD Million
  • TABLE 152 Rest of North America Customer Data Platform Market by Enterprise Size, 2017 - 2020, USD Million
  • TABLE 153 Rest of North America Customer Data Platform Market by Enterprise Size, 2021 - 2027, USD Million
  • TABLE 154 Rest of North America Customer Data Platform Market by End User, 2017 - 2020, USD Million
  • TABLE 155 Rest of North America Customer Data Platform Market by End User, 2021 - 2027, USD Million
  • TABLE 156 Europe Customer Data Platform Market, 2017 - 2020, USD Million
  • TABLE 157 Europe Customer Data Platform Market, 2021 - 2027, USD Million
  • TABLE 158 Europe Customer Data Platform Market by Component, 2017 - 2020, USD Million
  • TABLE 159 Europe Customer Data Platform Market by Component, 2021 - 2027, USD Million
  • TABLE 160 Europe Customer Data Platform (Without Services) Market by Country, 2017 - 2020, USD Million
  • TABLE 161 Europe Customer Data Platform (Without Services) Market by Country, 2021 - 2027, USD Million
  • TABLE 162 Europe Customer Data Platform Services Market by Country, 2017 - 2020, USD Million
  • TABLE 163 Europe Customer Data Platform Services Market by Country, 2021 - 2027, USD Million
  • TABLE 164 Europe Customer Data Platform Market by Application, 2017 - 2020, USD Million
  • TABLE 165 Europe Customer Data Platform Market by Application, 2021 - 2027, USD Million
  • TABLE 166 Europe Customer Data Platform Personalized Recommendations Market by Country, 2017 - 2020, USD Million
  • TABLE 167 Europe Customer Data Platform Personalized Recommendations Market by Country, 2021 - 2027, USD Million
  • TABLE 168 Europe Customer Data Platform Predictive Analytics Market by Country, 2017 - 2020, USD Million
  • TABLE 169 Europe Customer Data Platform Predictive Analytics Market by Country, 2021 - 2027, USD Million
  • TABLE 170 Europe Customer Data Platform Marketing Data Segmentation Market by Country, 2017 - 2020, USD Million
  • TABLE 171 Europe Customer Data Platform Marketing Data Segmentation Market by Country, 2021 - 2027, USD Million
  • TABLE 172 Europe Customer Data Platform Customer Retention & Engagement Market by Country, 2017 - 2020, USD Million
  • TABLE 173 Europe Customer Data Platform Customer Retention & Engagement Market by Country, 2021 - 2027, USD Million
  • TABLE 174 Europe Customer Data Platform Security Management Market by Country, 2017 - 2020, USD Million
  • TABLE 175 Europe Customer Data Platform Security Management Market by Country, 2021 - 2027, USD Million
  • TABLE 176 Europe Other Application Customer Data Platform Market by Country, 2017 - 2020, USD Million
  • TABLE 177 Europe Other Application Customer Data Platform Market by Country, 2021 - 2027, USD Million
  • TABLE 178 Europe Customer Data Platform Market by Deployment Type, 2017 - 2020, USD Million
  • TABLE 179 Europe Customer Data Platform Market by Deployment Type, 2021 - 2027, USD Million
  • TABLE 180 Europe On-premise Customer Data Platform Market by Country, 2017 - 2020, USD Million
  • TABLE 181 Europe On-premise Customer Data Platform Market by Country, 2021 - 2027, USD Million
  • TABLE 182 Europe Cloud Customer Data Platform Market by Country, 2017 - 2020, USD Million
  • TABLE 183 Europe Cloud Customer Data Platform Market by Country, 2021 - 2027, USD Million
  • TABLE 184 Europe Customer Data Platform Market by Enterprise Size, 2017 - 2020, USD Million
  • TABLE 185 Europe Customer Data Platform Market by Enterprise Size, 2021 - 2027, USD Million
  • TABLE 186 Europe Large Enterprises Customer Data Platform Market by Country, 2017 - 2020, USD Million
  • TABLE 187 Europe Large Enterprises Customer Data Platform Market by Country, 2021 - 2027, USD Million
  • TABLE 188 Europe Small & Medium Enterprises Customer Data Platform Market by Country, 2017 - 2020, USD Million
  • TABLE 189 Europe Small & Medium Enterprises Customer Data Platform Market by Country, 2021 - 2027, USD Million
  • TABLE 190 Europe Customer Data Platform Market by End User, 2017 - 2020, USD Million
  • TABLE 191 Europe Customer Data Platform Market by End User, 2021 - 2027, USD Million
  • TABLE 192 Europe BFSI Customer Data Platform Market by Country, 2017 - 2020, USD Million
  • TABLE 193 Europe BFSI Customer Data Platform Market by Country, 2021 - 2027, USD Million
  • TABLE 194 Europe Retail & eCommerce Customer Data Platform Market by Country, 2017 - 2020, USD Million
  • TABLE 195 Europe Retail & eCommerce Customer Data Platform Market by Country, 2021 - 2027, USD Million
  • TABLE 196 Europe Media & Entertainment Customer Data Platform Market by Country, 2017 - 2020, USD Million
  • TABLE 197 Europe Media & Entertainment Customer Data Platform Market by Country, 2021 - 2027, USD Million
  • TABLE 198 Europe Healthcare Customer Data Platform Market by Country, 2017 - 2020, USD Million
  • TABLE 199 Europe Healthcare Customer Data Platform Market by Country, 2021 - 2027, USD Million
  • TABLE 200 Europe Travel & Hospitality Customer Data Platform Market by Country, 2017 - 2020, USD Million
  • TABLE 201 Europe Travel & Hospitality Customer Data Platform Market by Country, 2021 - 2027, USD Million
  • TABLE 202 Europe Telecom & IT Customer Data Platform Market by Country, 2017 - 2020, USD Million
  • TABLE 203 Europe Telecom & IT Customer Data Platform Market by Country, 2021 - 2027, USD Million
  • TABLE 204 Europe Others Customer Data Platform Market by Country, 2017 - 2020, USD Million
  • TABLE 205 Europe Others Customer Data Platform Market by Country, 2021 - 2027, USD Million
  • TABLE 206 Europe Customer Data Platform Market by Country, 2017 - 2020, USD Million
  • TABLE 207 Europe Customer Data Platform Market by Country, 2021 - 2027, USD Million
  • TABLE 208 Germany Customer Data Platform Market, 2017 - 2020, USD Million
  • TABLE 209 Germany Customer Data Platform Market, 2021 - 2027, USD Million
  • TABLE 210 Germany Customer Data Platform Market by Component, 2017 - 2020, USD Million
  • TABLE 211 Germany Customer Data Platform Market by Component, 2021 - 2027, USD Million
  • TABLE 212 Germany Customer Data Platform Market by Application, 2017 - 2020, USD Million
  • TABLE 213 Germany Customer Data Platform Market by Application, 2021 - 2027, USD Million
  • TABLE 214 Germany Customer Data Platform Market by Deployment Type, 2017 - 2020, USD Million
  • TABLE 215 Germany Customer Data Platform Market by Deployment Type, 2021 - 2027, USD Million
  • TABLE 216 Germany Customer Data Platform Market by Enterprise Size, 2017 - 2020, USD Million
  • TABLE 217 Germany Customer Data Platform Market by Enterprise Size, 2021 - 2027, USD Million
  • TABLE 218 Germany Customer Data Platform Market by End User, 2017 - 2020, USD Million
  • TABLE 219 Germany Customer Data Platform Market by End User, 2021 - 2027, USD Million
  • TABLE 220 UK Customer Data Platform Market, 2017 - 2020, USD Million
  • TABLE 221 UK Customer Data Platform Market, 2021 - 2027, USD Million
  • TABLE 222 UK Customer Data Platform Market by Component, 2017 - 2020, USD Million
  • TABLE 223 UK Customer Data Platform Market by Component, 2021 - 2027, USD Million
  • TABLE 224 UK Customer Data Platform Market by Application, 2017 - 2020, USD Million
  • TABLE 225 UK Customer Data Platform Market by Application, 2021 - 2027, USD Million
  • TABLE 226 UK Customer Data Platform Market by Deployment Type, 2017 - 2020, USD Million
  • TABLE 227 UK Customer Data Platform Market by Deployment Type, 2021 - 2027, USD Million
  • TABLE 228 UK Customer Data Platform Market by Enterprise Size, 2017 - 2020, USD Million
  • TABLE 229 UK Customer Data Platform Market by Enterprise Size, 2021 - 2027, USD Million
  • TABLE 230 UK Customer Data Platform Market by End User, 2017 - 2020, USD Million
  • TABLE 231 UK Customer Data Platform Market by End User, 2021 - 2027, USD Million
  • TABLE 232 France Customer Data Platform Market, 2017 - 2020, USD Million
  • TABLE 233 France Customer Data Platform Market, 2021 - 2027, USD Million
  • TABLE 234 France Customer Data Platform Market by Component, 2017 - 2020, USD Million
  • TABLE 235 France Customer Data Platform Market by Component, 2021 - 2027, USD Million
  • TABLE 236 France Customer Data Platform Market by Application, 2017 - 2020, USD Million
  • TABLE 237 France Customer Data Platform Market by Application, 2021 - 2027, USD Million
  • TABLE 238 France Customer Data Platform Market by Deployment Type, 2017 - 2020, USD Million
  • TABLE 239 France Customer Data Platform Market by Deployment Type, 2021 - 2027, USD Million
  • TABLE 240 France Customer Data Platform Market by Enterprise Size, 2017 - 2020, USD Million
  • TABLE 241 France Customer Data Platform Market by Enterprise Size, 2021 - 2027, USD Million
  • TABLE 242 France Customer Data Platform Market by End User, 2017 - 2020, USD Million
  • TABLE 243 France Customer Data Platform Market by End User, 2021 - 2027, USD Million
  • TABLE 244 Russia Customer Data Platform Market, 2017 - 2020, USD Million
  • TABLE 245 Russia Customer Data Platform Market, 2021 - 2027, USD Million
  • TABLE 246 Russia Customer Data Platform Market by Component, 2017 - 2020, USD Million
  • TABLE 247 Russia Customer Data Platform Market by Component, 2021 - 2027, USD Million
  • TABLE 248 Russia Customer Data Platform Market by Application, 2017 - 2020, USD Million
  • TABLE 249 Russia Customer Data Platform Market by Application, 2021 - 2027, USD Million
  • TABLE 250 Russia Customer Data Platform Market by Deployment Type, 2017 - 2020, USD Million
  • TABLE 251 Russia Customer Data Platform Market by Deployment Type, 2021 - 2027, USD Million
  • TABLE 252 Russia Customer Data Platform Market by Enterprise Size, 2017 - 2020, USD Million
  • TABLE 253 Russia Customer Data Platform Market by Enterprise Size, 2021 - 2027, USD Million
  • TABLE 254 Russia Customer Data Platform Market by End User, 2017 - 2020, USD Million
  • TABLE 255 Russia Customer Data Platform Market by End User, 2021 - 2027, USD Million
  • TABLE 256 Spain Customer Data Platform Market, 2017 - 2020, USD Million
  • TABLE 257 Spain Customer Data Platform Market, 2021 - 2027, USD Million
  • TABLE 258 Spain Customer Data Platform Market by Component, 2017 - 2020, USD Million
  • TABLE 259 Spain Customer Data Platform Market by Component, 2021 - 2027, USD Million
  • TABLE 260 Spain Customer Data Platform Market by Application, 2017 - 2020, USD Million
  • TABLE 261 Spain Customer Data Platform Market by Application, 2021 - 2027, USD Million
  • TABLE 262 Spain Customer Data Platform Market by Deployment Type, 2017 - 2020, USD Million
  • TABLE 263 Spain Customer Data Platform Market by Deployment Type, 2021 - 2027, USD Million
  • TABLE 264 Spain Customer Data Platform Market by Enterprise Size, 2017 - 2020, USD Million
  • TABLE 265 Spain Customer Data Platform Market by Enterprise Size, 2021 - 2027, USD Million
  • TABLE 266 Spain Customer Data Platform Market by End User, 2017 - 2020, USD Million
  • TABLE 267 Spain Customer Data Platform Market by End User, 2021 - 2027, USD Million
  • TABLE 268 Italy Customer Data Platform Market, 2017 - 2020, USD Million
  • TABLE 269 Italy Customer Data Platform Market, 2021 - 2027, USD Million
  • TABLE 270 Italy Customer Data Platform Market by Component, 2017 - 2020, USD Million
  • TABLE 271 Italy Customer Data Platform Market by Component, 2021 - 2027, USD Million
  • TABLE 272 Italy Customer Data Platform Market by Application, 2017 - 2020, USD Million
  • TABLE 273 Italy Customer Data Platform Market by Application, 2021 - 2027, USD Million
  • TABLE 274 Italy Customer Data Platform Market by Deployment Type, 2017 - 2020, USD Million
  • TABLE 275 Italy Customer Data Platform Market by Deployment Type, 2021 - 2027, USD Million
  • TABLE 276 Italy Customer Data Platform Market by Enterprise Size, 2017 - 2020, USD Million
  • TABLE 277 Italy Customer Data Platform Market by Enterprise Size, 2021 - 2027, USD Million
  • TABLE 278 Italy Customer Data Platform Market by End User, 2017 - 2020, USD Million
  • TABLE 279 Italy Customer Data Platform Market by End User, 2021 - 2027, USD Million
  • TABLE 280 Rest of Europe Customer Data Platform Market, 2017 - 2020, USD Million
  • TABLE 281 Rest of Europe Customer Data Platform Market, 2021 - 2027, USD Million
  • TABLE 282 Rest of Europe Customer Data Platform Market by Component, 2017 - 2020, USD Million
  • TABLE 283 Rest of Europe Customer Data Platform Market by Component, 2021 - 2027, USD Million
  • TABLE 284 Rest of Europe Customer Data Platform Market by Application, 2017 - 2020, USD Million
  • TABLE 285 Rest of Europe Customer Data Platform Market by Application, 2021 - 2027, USD Million
  • TABLE 286 Rest of Europe Customer Data Platform Market by Deployment Type, 2017 - 2020, USD Million
  • TABLE 287 Rest of Europe Customer Data Platform Market by Deployment Type, 2021 - 2027, USD Million
  • TABLE 288 Rest of Europe Customer Data Platform Market by Enterprise Size, 2017 - 2020, USD Million
  • TABLE 289 Rest of Europe Customer Data Platform Market by Enterprise Size, 2021 - 2027, USD Million
  • TABLE 290 Rest of Europe Customer Data Platform Market by End User, 2017 - 2020, USD Million
  • TABLE 291 Rest of Europe Customer Data Platform Market by End User, 2021 - 2027, USD Million
  • TABLE 292 Asia Pacific Customer Data Platform Market, 2017 - 2020, USD Million
  • TABLE 293 Asia Pacific Customer Data Platform Market, 2021 - 2027, USD Million
  • TABLE 294 Asia Pacific Customer Data Platform Market by Component, 2017 - 2020, USD Million
  • TABLE 295 Asia Pacific Customer Data Platform Market by Component, 2021 - 2027, USD Million
  • TABLE 296 Asia Pacific Customer Data Platform (Without Services) Market by Country, 2017 - 2020, USD Million
  • TABLE 297 Asia Pacific Customer Data Platform (Without Services) Market by Country, 2021 - 2027, USD Million
  • TABLE 298 Asia Pacific Customer Data Platform Services Market by Country, 2017 - 2020, USD Million
  • TABLE 299 Asia Pacific Customer Data Platform Services Market by Country, 2021 - 2027, USD Million
  • TABLE 300 Asia Pacific Customer Data Platform Market by Application, 2017 - 2020, USD Million
  • TABLE 301 Asia Pacific Customer Data Platform Market by Application, 2021 - 2027, USD Million
  • TABLE 302 Asia Pacific Customer Data Platform Personalized Recommendations Market by Country, 2017 - 2020, USD Million
  • TABLE 303 Asia Pacific Customer Data Platform Personalized Recommendations Market by Country, 2021 - 2027, USD Million
  • TABLE 304 Asia Pacific Customer Data Platform Predictive Analytics Market by Country, 2017 - 2020, USD Million
  • TABLE 305 Asia Pacific Customer Data Platform Predictive Analytics Market by Country, 2021 - 2027, USD Million
  • TABLE 306 Asia Pacific Customer Data Platform Marketing Data Segmentation Market by Country, 2017 - 2020, USD Million
  • TABLE 307 Asia Pacific Customer Data Platform Marketing Data Segmentation Market by Country, 2021 - 2027, USD Million
  • TABLE 308 Asia Pacific Customer Data Platform Customer Retention & Engagement Market by Country, 2017 - 2020, USD Million
  • TABLE 309 Asia Pacific Customer Data Platform Customer Retention & Engagement Market by Country, 2021 - 2027, USD Million
  • TABLE 310 Asia Pacific Customer Data Platform Security Management Market by Country, 2017 - 2020, USD Million
  • TABLE 311 Asia Pacific Customer Data Platform Security Management Market by Country, 2021 - 2027, USD Million
  • TABLE 312 Asia Pacific Other Application Customer Data Platform Market by Country, 2017 - 2020, USD Million
  • TABLE 313 Asia Pacific Other Application Customer Data Platform Market by Country, 2021 - 2027, USD Million
  • TABLE 314 Asia Pacific Customer Data Platform Market by Deployment Type, 2017 - 2020, USD Million
  • TABLE 315 Asia Pacific Customer Data Platform Market by Deployment Type, 2021 - 2027, USD Million
  • TABLE 316 Asia Pacific On-premise Customer Data Platform Market by Country, 2017 - 2020, USD Million
  • TABLE 317 Asia Pacific On-premise Customer Data Platform Market by Country, 2021 - 2027, USD Million
  • TABLE 318 Asia Pacific Cloud Customer Data Platform Market by Country, 2017 - 2020, USD Million
  • TABLE 319 Asia Pacific Cloud Customer Data Platform Market by Country, 2021 - 2027, USD Million
  • TABLE 320 Asia Pacific Customer Data Platform Market by Enterprise Size, 2017 - 2020, USD Million
  • TABLE 321 Asia Pacific Customer Data Platform Market by Enterprise Size, 2021 - 2027, USD Million
  • TABLE 322 Asia Pacific Large Enterprises Customer Data Platform Market by Country, 2017 - 2020, USD Million
  • TABLE 323 Asia Pacific Large Enterprises Customer Data Platform Market by Country, 2021 - 2027, USD Million
  • TABLE 324 Asia Pacific Small & Medium Enterprises Customer Data Platform Market by Country, 2017 - 2020, USD Million
  • TABLE 325 Asia Pacific Small & Medium Enterprises Customer Data Platform Market by Country, 2021 - 2027, USD Million
  • TABLE 326 Asia Pacific Customer Data Platform Market by End User, 2017 - 2020, USD Million
  • TABLE 327 Asia Pacific Customer Data Platform Market by End User, 2021 - 2027, USD Million
  • TABLE 328 Asia Pacific BFSI Customer Data Platform Market by Country, 2017 - 2020, USD Million
  • TABLE 329 Asia Pacific BFSI Customer Data Platform Market by Country, 2021 - 2027, USD Million
  • TABLE 330 Asia Pacific Retail & eCommerce Customer Data Platform Market by Country, 2017 - 2020, USD Million
  • TABLE 331 Asia Pacific Retail & eCommerce Customer Data Platform Market by Country, 2021 - 2027, USD Million
  • TABLE 332 Asia Pacific Media & Entertainment Customer Data Platform Market by Country, 2017 - 2020, USD Million
  • TABLE 333 Asia Pacific Media & Entertainment Customer Data Platform Market by Country, 2021 - 2027, USD Million
  • TABLE 334 Asia Pacific Healthcare Customer Data Platform Market by Country, 2017 - 2020, USD Million
  • TABLE 335 Asia Pacific Healthcare Customer Data Platform Market by Country, 2021 - 2027, USD Million
  • TABLE 336 Asia Pacific Travel & Hospitality Customer Data Platform Market by Country, 2017 - 2020, USD Million
  • TABLE 337 Asia Pacific Travel & Hospitality Customer Data Platform Market by Country, 2021 - 2027, USD Million
  • TABLE 338 Asia Pacific Telecom & IT Customer Data Platform Market by Country, 2017 - 2020, USD Million
  • TABLE 339 Asia Pacific Telecom & IT Customer Data Platform Market by Country, 2021 - 2027, USD Million
  • TABLE 340 Asia Pacific Others Customer Data Platform Market by Country, 2017 - 2020, USD Million
  • TABLE 341 Asia Pacific Others Customer Data Platform Market by Country, 2021 - 2027, USD Million
  • TABLE 342 Asia Pacific Customer Data Platform Market by Country, 2017 - 2020, USD Million
  • TABLE 343 Asia Pacific Customer Data Platform Market by Country, 2021 - 2027, USD Million
  • TABLE 344 China Customer Data Platform Market, 2017 - 2020, USD Million
  • TABLE 345 China Customer Data Platform Market, 2021 - 2027, USD Million
  • TABLE 346 China Customer Data Platform Market by Component, 2017 - 2020, USD Million
  • TABLE 347 China Customer Data Platform Market by Component, 2021 - 2027, USD Million
  • TABLE 348 China Customer Data Platform Market by Application, 2017 - 2020, USD Million
  • TABLE 349 China Customer Data Platform Market by Application, 2021 - 2027, USD Million
  • TABLE 350 China Customer Data Platform Market by Deployment Type, 2017 - 2020, USD Million
  • TABLE 351 China Customer Data Platform Market by Deployment Type, 2021 - 2027, USD Million
  • TABLE 352 China Customer Data Platform Market by Enterprise Size, 2017 - 2020, USD Million
  • TABLE 353 China Customer Data Platform Market by Enterprise Size, 2021 - 2027, USD Million
  • TABLE 354 China Customer Data Platform Market by End User, 2017 - 2020, USD Million
  • TABLE 355 China Customer Data Platform Market by End User, 2021 - 2027, USD Million
  • TABLE 356 Japan Customer Data Platform Market, 2017 - 2020, USD Million
  • TABLE 357 Japan Customer Data Platform Market, 2021 - 2027, USD Million
  • TABLE 358 Japan Customer Data Platform Market by Component, 2017 - 2020, USD Million
  • TABLE 359 Japan Customer Data Platform Market by Component, 2021 - 2027, USD Million
  • TABLE 360 Japan Customer Data Platform Market by Application, 2017 - 2020, USD Million
  • TABLE 361 Japan Customer Data Platform Market by Application, 2021 - 2027, USD Million
  • TABLE 362 Japan Customer Data Platform Market by Deployment Type, 2017 - 2020, USD Million
  • TABLE 363 Japan Customer Data Platform Market by Deployment Type, 2021 - 2027, USD Million
  • TABLE 364 Japan Customer Data Platform Market by Enterprise Size, 2017 - 2020, USD Million
  • TABLE 365 Japan Customer Data Platform Market by Enterprise Size, 2021 - 2027, USD Million
  • TABLE 366 Japan Customer Data Platform Market by End User, 2017 - 2020, USD Million
  • TABLE 367 Japan Customer Data Platform Market by End User, 2021 - 2027, USD Million
  • TABLE 368 India Customer Data Platform Market, 2017 - 2020, USD Million
  • TABLE 369 India Customer Data Platform Market, 2021 - 2027, USD Million
  • TABLE 370 India Customer Data Platform Market by Component, 2017 - 2020, USD Million
  • TABLE 371 India Customer Data Platform Market by Component, 2021 - 2027, USD Million
  • TABLE 372 India Customer Data Platform Market by Application, 2017 - 2020, USD Million
  • TABLE 373 India Customer Data Platform Market by Application, 2021 - 2027, USD Million
  • TABLE 374 India Customer Data Platform Market by Deployment Type, 2017 - 2020, USD Million
  • TABLE 375 India Customer Data Platform Market by Deployment Type, 2021 - 2027, USD Million
  • TABLE 376 India Customer Data Platform Market by Enterprise Size, 2017 - 2020, USD Million
  • TABLE 377 India Customer Data Platform Market by Enterprise Size, 2021 - 2027, USD Million
  • TABLE 378 India Customer Data Platform Market by End User, 2017 - 2020, USD Million
  • TABLE 379 India Customer Data Platform Market by End User, 2021 - 2027, USD Million
  • TABLE 380 South Korea Customer Data Platform Market, 2017 - 2020, USD Million
  • TABLE 381 South Korea Customer Data Platform Market, 2021 - 2027, USD Million
  • TABLE 382 South Korea Customer Data Platform Market by Component, 2017 - 2020, USD Million
  • TABLE 383 South Korea Customer Data Platform Market by Component, 2021 - 2027, USD Million
  • TABLE 384 South Korea Customer Data Platform Market by Application, 2017 - 2020, USD Million
  • TABLE 385 South Korea Customer Data Platform Market by Application, 2021 - 2027, USD Million
  • TABLE 386 South Korea Customer Data Platform Market by Deployment Type, 2017 - 2020, USD Million
  • TABLE 387 South Korea Customer Data Platform Market by Deployment Type, 2021 - 2027, USD Million
  • TABLE 388 South Korea Customer Data Platform Market by Enterprise Size, 2017 - 2020, USD Million
  • TABLE 389 South Korea Customer Data Platform Market by Enterprise Size, 2021 - 2027, USD Million
  • TABLE 390 South Korea Customer Data Platform Market by End User, 2017 - 2020, USD Million
  • TABLE 391 South Korea Customer Data Platform Market by End User, 2021 - 2027, USD Million
  • TABLE 392 Singapore Customer Data Platform Market, 2017 - 2020, USD Million
  • TABLE 393 Singapore Customer Data Platform Market, 2021 - 2027, USD Million
  • TABLE 394 Singapore Customer Data Platform Market by Component, 2017 - 2020, USD Million
  • TABLE 395 Singapore Customer Data Platform Market by Component, 2021 - 2027, USD Million
  • TABLE 396 Singapore Customer Data Platform Market by Application, 2017 - 2020, USD Million
  • TABLE 397 Singapore Customer Data Platform Market by Application, 2021 - 2027, USD Million
  • TABLE 398 Singapore Customer Data Platform Market by Deployment Type, 2017 - 2020, USD Million
  • TABLE 399 Singapore Customer Data Platform Market by Deployment Type, 2021 - 2027, USD Million
  • TABLE 400 Singapore Customer Data Platform Market by Enterprise Size, 2017 - 2020, USD Million
  • TABLE 401 Singapore Customer Data Platform Market by Enterprise Size, 2021 - 2027, USD Million
  • TABLE 402 Singapore Customer Data Platform Market by End User, 2017 - 2020, USD Million
  • TABLE 403 Singapore Customer Data Platform Market by End User, 2021 - 2027, USD Million
  • TABLE 404 Malaysia Customer Data Platform Market, 2017 - 2020, USD Million
  • TABLE 405 Malaysia Customer Data Platform Market, 2021 - 2027, USD Million
  • TABLE 406 Malaysia Customer Data Platform Market by Component, 2017 - 2020, USD Million
  • TABLE 407 Malaysia Customer Data Platform Market by Component, 2021 - 2027, USD Million
  • TABLE 408 Malaysia Customer Data Platform Market by Application, 2017 - 2020, USD Million
  • TABLE 409 Malaysia Customer Data Platform Market by Application, 2021 - 2027, USD Million
  • TABLE 410 Malaysia Customer Data Platform Market by Deployment Type, 2017 - 2020, USD Million
  • TABLE 411 Malaysia Customer Data Platform Market by Deployment Type, 2021 - 2027, USD Million
  • TABLE 412 Malaysia Customer Data Platform Market by Enterprise Size, 2017 - 2020, USD Million
  • TABLE 413 Malaysia Customer Data Platform Market by Enterprise Size, 2021 - 2027, USD Million
  • TABLE 414 Malaysia Customer Data Platform Market by End User, 2017 - 2020, USD Million
  • TABLE 415 Malaysia Customer Data Platform Market by End User, 2021 - 2027, USD Million
  • TABLE 416 Rest of Asia Pacific Customer Data Platform Market, 2017 - 2020, USD Million
  • TABLE 417 Rest of Asia Pacific Customer Data Platform Market, 2021 - 2027, USD Million
  • TABLE 418 Rest of Asia Pacific Customer Data Platform Market by Component, 2017 - 2020, USD Million
  • TABLE 419 Rest of Asia Pacific Customer Data Platform Market by Component, 2021 - 2027, USD Million
  • TABLE 420 Rest of Asia Pacific Customer Data Platform Market by Application, 2017 - 2020, USD Million
  • TABLE 421 Rest of Asia Pacific Customer Data Platform Market by Application, 2021 - 2027, USD Million
  • TABLE 422 Rest of Asia Pacific Customer Data Platform Market by Deployment Type, 2017 - 2020, USD Million
  • TABLE 423 Rest of Asia Pacific Customer Data Platform Market by Deployment Type, 2021 - 2027, USD Million
  • TABLE 424 Rest of Asia Pacific Customer Data Platform Market by Enterprise Size, 2017 - 2020, USD Million
  • TABLE 425 Rest of Asia Pacific Customer Data Platform Market by Enterprise Size, 2021 - 2027, USD Million
  • TABLE 426 Rest of Asia Pacific Customer Data Platform Market by End User, 2017 - 2020, USD Million
  • TABLE 427 Rest of Asia Pacific Customer Data Platform Market by End User, 2021 - 2027, USD Million
  • TABLE 428 LAMEA Customer Data Platform Market, 2017 - 2020, USD Million
  • TABLE 429 LAMEA Customer Data Platform Market, 2021 - 2027, USD Million
  • TABLE 430 LAMEA Customer Data Platform Market by Component, 2017 - 2020, USD Million
  • TABLE 431 LAMEA Customer Data Platform Market by Component, 2021 - 2027, USD Million
  • TABLE 432 LAMEA Customer Data Platform (Without Services) Market by Country, 2017 - 2020, USD Million
  • TABLE 433 LAMEA Customer Data Platform (Without Services) Market by Country, 2021 - 2027, USD Million
  • TABLE 434 LAMEA Customer Data Platform Services Market by Country, 2017 - 2020, USD Million
  • TABLE 435 LAMEA Customer Data Platform Services Market by Country, 2021 - 2027, USD Million
  • TABLE 436 LAMEA Customer Data Platform Market by Application, 2017 - 2020, USD Million
  • TABLE 437 LAMEA Customer Data Platform Market by Application, 2021 - 2027, USD Million
  • TABLE 438 LAMEA Customer Data Platform Personalized Recommendations Market by Country, 2017 - 2020, USD Million
  • TABLE 439 LAMEA Customer Data Platform Personalized Recommendations Market by Country, 2021 - 2027, USD Million
  • TABLE 440 LAMEA Customer Data Platform Predictive Analytics Market by Country, 2017 - 2020, USD Million
  • TABLE 441 LAMEA Customer Data Platform Predictive Analytics Market by Country, 2021 - 2027, USD Million
  • TABLE 442 LAMEA Customer Data Platform Marketing Data Segmentation Market by Country, 2017 - 2020, USD Million
  • TABLE 443 LAMEA Customer Data Platform Marketing Data Segmentation Market by Country, 2021 - 2027, USD Million
  • TABLE 444 LAMEA Customer Data Platform Customer Retention & Engagement Market by Country, 2017 - 2020, USD Million
  • TABLE 445 LAMEA Customer Data Platform Customer Retention & Engagement Market by Country, 2021 - 2027, USD Million
  • TABLE 446 LAMEA Customer Data Platform Security Management Market by Country, 2017 - 2020, USD Million
  • TABLE 447 LAMEA Customer Data Platform Security Management Market by Country, 2021 - 2027, USD Million
  • TABLE 448 LAMEA Other Application Customer Data Platform Market by Country, 2017 - 2020, USD Million
  • TABLE 449 LAMEA Other Application Customer Data Platform Market by Country, 2021 - 2027, USD Million
  • TABLE 450 LAMEA Customer Data Platform Market by Deployment Type, 2017 - 2020, USD Million
  • TABLE 451 LAMEA Customer Data Platform Market by Deployment Type, 2021 - 2027, USD Million
  • TABLE 452 LAMEA On-premise Customer Data Platform Market by Country, 2017 - 2020, USD Million
  • TABLE 453 LAMEA On-premise Customer Data Platform Market by Country, 2021 - 2027, USD Million
  • TABLE 454 LAMEA Cloud Customer Data Platform Market by Country, 2017 - 2020, USD Million
  • TABLE 455 LAMEA Cloud Customer Data Platform Market by Country, 2021 - 2027, USD Million
  • TABLE 456 LAMEA Customer Data Platform Market by Enterprise Size, 2017 - 2020, USD Million
  • TABLE 457 LAMEA Customer Data Platform Market by Enterprise Size, 2021 - 2027, USD Million
  • TABLE 458 LAMEA Large Enterprises Customer Data Platform Market by Country, 2017 - 2020, USD Million
  • TABLE 459 LAMEA Large Enterprises Customer Data Platform Market by Country, 2021 - 2027, USD Million
  • TABLE 460 LAMEA Small & Medium Enterprises Customer Data Platform Market by Country, 2017 - 2020, USD Million
  • TABLE 461 LAMEA Small & Medium Enterprises Customer Data Platform Market by Country, 2021 - 2027, USD Million
  • TABLE 462 LAMEA Customer Data Platform Market by End User, 2017 - 2020, USD Million
  • TABLE 463 LAMEA Customer Data Platform Market by End User, 2021 - 2027, USD Million
  • TABLE 464 LAMEA BFSI Customer Data Platform Market by Country, 2017 - 2020, USD Million
  • TABLE 465 LAMEA BFSI Customer Data Platform Market by Country, 2021 - 2027, USD Million
  • TABLE 466 LAMEA Retail & eCommerce Customer Data Platform Market by Country, 2017 - 2020, USD Million
  • TABLE 467 LAMEA Retail & eCommerce Customer Data Platform Market by Country, 2021 - 2027, USD Million
  • TABLE 468 LAMEA Media & Entertainment Customer Data Platform Market by Country, 2017 - 2020, USD Million
  • TABLE 469 LAMEA Media & Entertainment Customer Data Platform Market by Country, 2021 - 2027, USD Million
  • TABLE 470 LAMEA Healthcare Customer Data Platform Market by Country, 2017 - 2020, USD Million
  • TABLE 471 LAMEA Healthcare Customer Data Platform Market by Country, 2021 - 2027, USD Million
  • TABLE 472 LAMEA Travel & Hospitality Customer Data Platform Market by Country, 2017 - 2020, USD Million
  • TABLE 473 LAMEA Travel & Hospitality Customer Data Platform Market by Country, 2021 - 2027, USD Million
  • TABLE 474 LAMEA Telecom & IT Customer Data Platform Market by Country, 2017 - 2020, USD Million
  • TABLE 475 LAMEA Telecom & IT Customer Data Platform Market by Country, 2021 - 2027, USD Million
  • TABLE 476 LAMEA Others Customer Data Platform Market by Country, 2017 - 2020, USD Million
  • TABLE 477 LAMEA Others Customer Data Platform Market by Country, 2021 - 2027, USD Million
  • TABLE 478 LAMEA Customer Data Platform Market by Country, 2017 - 2020, USD Million
  • TABLE 479 LAMEA Customer Data Platform Market by Country, 2021 - 2027, USD Million
  • TABLE 480 Brazil Customer Data Platform Market, 2017 - 2020, USD Million
  • TABLE 481 Brazil Customer Data Platform Market, 2021 - 2027, USD Million
  • TABLE 482 Brazil Customer Data Platform Market by Component, 2017 - 2020, USD Million
  • TABLE 483 Brazil Customer Data Platform Market by Component, 2021 - 2027, USD Million
  • TABLE 484 Brazil Customer Data Platform Market by Application, 2017 - 2020, USD Million
  • TABLE 485 Brazil Customer Data Platform Market by Application, 2021 - 2027, USD Million
  • TABLE 486 Brazil Customer Data Platform Market by Deployment Type, 2017 - 2020, USD Million
  • TABLE 487 Brazil Customer Data Platform Market by Deployment Type, 2021 - 2027, USD Million
  • TABLE 488 Brazil Customer Data Platform Market by Enterprise Size, 2017 - 2020, USD Million
  • TABLE 489 Brazil Customer Data Platform Market by Enterprise Size, 2021 - 2027, USD Million
  • TABLE 490 Brazil Customer Data Platform Market by End User, 2017 - 2020, USD Million
  • TABLE 491 Brazil Customer Data Platform Market by End User, 2021 - 2027, USD Million
  • TABLE 492 Argentina Customer Data Platform Market, 2017 - 2020, USD Million
  • TABLE 493 Argentina Customer Data Platform Market, 2021 - 2027, USD Million
  • TABLE 494 Argentina Customer Data Platform Market by Component, 2017 - 2020, USD Million
  • TABLE 495 Argentina Customer Data Platform Market by Component, 2021 - 2027, USD Million
  • TABLE 496 Argentina Customer Data Platform Market by Application, 2017 - 2020, USD Million
  • TABLE 497 Argentina Customer Data Platform Market by Application, 2021 - 2027, USD Million
  • TABLE 498 Argentina Customer Data Platform Market by Deployment Type, 2017 - 2020, USD Million
  • TABLE 499 Argentina Customer Data Platform Market by Deployment Type, 2021 - 2027, USD Million
  • TABLE 500 Argentina Customer Data Platform Market by Enterprise Size, 2017 - 2020, USD Million
  • TABLE 501 Argentina Customer Data Platform Market by Enterprise Size, 2021 - 2027, USD Million
  • TABLE 502 Argentina Customer Data Platform Market by End User, 2017 - 2020, USD Million
  • TABLE 503 Argentina Customer Data Platform Market by End User, 2021 - 2027, USD Million
  • TABLE 504 UAE Customer Data Platform Market, 2017 - 2020, USD Million
  • TABLE 505 UAE Customer Data Platform Market, 2021 - 2027, USD Million
  • TABLE 506 UAE Customer Data Platform Market by Component, 2017 - 2020, USD Million
  • TABLE 507 UAE Customer Data Platform Market by Component, 2021 - 2027, USD Million
  • TABLE 508 UAE Customer Data Platform Market by Application, 2017 - 2020, USD Million
  • TABLE 509 UAE Customer Data Platform Market by Application, 2021 - 2027, USD Million
  • TABLE 510 UAE Customer Data Platform Market by Deployment Type, 2017 - 2020, USD Million
  • TABLE 511 UAE Customer Data Platform Market by Deployment Type, 2021 - 2027, USD Million
  • TABLE 512 UAE Customer Data Platform Market by Enterprise Size, 2017 - 2020, USD Million
  • TABLE 513 UAE Customer Data Platform Market by Enterprise Size, 2021 - 2027, USD Million
  • TABLE 514 UAE Customer Data Platform Market by End User, 2017 - 2020, USD Million
  • TABLE 515 UAE Customer Data Platform Market by End User, 2021 - 2027, USD Million
  • TABLE 516 Saudi Arabia Customer Data Platform Market, 2017 - 2020, USD Million
  • TABLE 517 Saudi Arabia Customer Data Platform Market, 2021 - 2027, USD Million
  • TABLE 518 Saudi Arabia Customer Data Platform Market by Component, 2017 - 2020, USD Million
  • TABLE 519 Saudi Arabia Customer Data Platform Market by Component, 2021 - 2027, USD Million
  • TABLE 520 Saudi Arabia Customer Data Platform Market by Application, 2017 - 2020, USD Million
  • TABLE 521 Saudi Arabia Customer Data Platform Market by Application, 2021 - 2027, USD Million
  • TABLE 522 Saudi Arabia Customer Data Platform Market by Deployment Type, 2017 - 2020, USD Million
  • TABLE 523 Saudi Arabia Customer Data Platform Market by Deployment Type, 2021 - 2027, USD Million
  • TABLE 524 Saudi Arabia Customer Data Platform Market by Enterprise Size, 2017 - 2020, USD Million
  • TABLE 525 Saudi Arabia Customer Data Platform Market by Enterprise Size, 2021 - 2027, USD Million
  • TABLE 526 Saudi Arabia Customer Data Platform Market by End User, 2017 - 2020, USD Million
  • TABLE 527 Saudi Arabia Customer Data Platform Market by End User, 2021 - 2027, USD Million
  • TABLE 528 South Africa Customer Data Platform Market, 2017 - 2020, USD Million
  • TABLE 529 South Africa Customer Data Platform Market, 2021 - 2027, USD Million
  • TABLE 530 South Africa Customer Data Platform Market by Component, 2017 - 2020, USD Million
  • TABLE 531 South Africa Customer Data Platform Market by Component, 2021 - 2027, USD Million
  • TABLE 532 South Africa Customer Data Platform Market by Application, 2017 - 2020, USD Million
  • TABLE 533 South Africa Customer Data Platform Market by Application, 2021 - 2027, USD Million
  • TABLE 534 South Africa Customer Data Platform Market by Deployment Type, 2017 - 2020, USD Million
  • TABLE 535 South Africa Customer Data Platform Market by Deployment Type, 2021 - 2027, USD Million
  • TABLE 536 South Africa Customer Data Platform Market by Enterprise Size, 2017 - 2020, USD Million
  • TABLE 537 South Africa Customer Data Platform Market by Enterprise Size, 2021 - 2027, USD Million
  • TABLE 538 South Africa Customer Data Platform Market by End User, 2017 - 2020, USD Million
  • TABLE 539 South Africa Customer Data Platform Market by End User, 2021 - 2027, USD Million
  • TABLE 540 Nigeria Customer Data Platform Market, 2017 - 2020, USD Million
  • TABLE 541 Nigeria Customer Data Platform Market, 2021 - 2027, USD Million
  • TABLE 542 Nigeria Customer Data Platform Market by Component, 2017 - 2020, USD Million
  • TABLE 543 Nigeria Customer Data Platform Market by Component, 2021 - 2027, USD Million
  • TABLE 544 Nigeria Customer Data Platform Market by Application, 2017 - 2020, USD Million
  • TABLE 545 Nigeria Customer Data Platform Market by Application, 2021 - 2027, USD Million
  • TABLE 546 Nigeria Customer Data Platform Market by Deployment Type, 2017 - 2020, USD Million
  • TABLE 547 Nigeria Customer Data Platform Market by Deployment Type, 2021 - 2027, USD Million
  • TABLE 548 Nigeria Customer Data Platform Market by Enterprise Size, 2017 - 2020, USD Million
  • TABLE 549 Nigeria Customer Data Platform Market by Enterprise Size, 2021 - 2027, USD Million
  • TABLE 550 Nigeria Customer Data Platform Market by End User, 2017 - 2020, USD Million
  • TABLE 551 Nigeria Customer Data Platform Market by End User, 2021 - 2027, USD Million
  • TABLE 552 Rest of LAMEA Customer Data Platform Market, 2017 - 2020, USD Million
  • TABLE 553 Rest of LAMEA Customer Data Platform Market, 2021 - 2027, USD Million
  • TABLE 554 Rest of LAMEA Customer Data Platform Market by Component, 2017 - 2020, USD Million
  • TABLE 555 Rest of LAMEA Customer Data Platform Market by Component, 2021 - 2027, USD Million
  • TABLE 556 Rest of LAMEA Customer Data Platform Market by Application, 2017 - 2020, USD Million
  • TABLE 557 Rest of LAMEA Customer Data Platform Market by Application, 2021 - 2027, USD Million
  • TABLE 558 Rest of LAMEA Customer Data Platform Market by Deployment Type, 2017 - 2020, USD Million
  • TABLE 559 Rest of LAMEA Customer Data Platform Market by Deployment Type, 2021 - 2027, USD Million
  • TABLE 560 Rest of LAMEA Customer Data Platform Market by Enterprise Size, 2017 - 2020, USD Million
  • TABLE 561 Rest of LAMEA Customer Data Platform Market by Enterprise Size, 2021 - 2027, USD Million
  • TABLE 562 Rest of LAMEA Customer Data Platform Market by End User, 2017 - 2020, USD Million
  • TABLE 563 Rest of LAMEA Customer Data Platform Market by End User, 2021 - 2027, USD Million
  • TABLE 564 Key Information - SAP SE
  • TABLE 565 Key Information - Oracle Corporation
  • TABLE 566 key information - Microsoft Corporation
  • TABLE 567 Key Information - Adobe, Inc.
  • TABLE 568 Key Information -Salesforce.com, Inc.
  • TABLE 569 Key Information - Teradata Corporation
  • TABLE 570 key information - Totango, Ltd.
  • TABLE 571 key information - Upland Software, Inc.
  • TABLE 572 Key Information - Acquia, Inc.
  • TABLE 573 Key information - SAS Institute, Inc.

List of Figures

  • FIG 1 Methodology for the research
  • FIG 2 KBV Cardinal Matrix
  • FIG 3 Key Leading Strategies: Percentage Distribution (2017-2021)
  • FIG 4 Key Strategic Move: (Product Launches and Product Expansions : 2019, Jun - 2021, Aug) Leading Players
  • FIG 5 Recent strategies and developments: SAP SE
  • FIG 6 SWOT Analysis: SAP SE
  • FIG 7 Recent strategies and developments: Oracle Corporation
  • FIG 8 SWOT analysis: Oracle Corporation
  • FIG 9 Recent strategies and developments: Microsoft Corporation
  • FIG 10 SWOT Analysis: Microsoft Corporation
  • FIG 11 Recent strategies and developments: Adobe, Inc.
  • FIG 12 SWOT Analysis: Adobe, inc.
  • FIG 13 Recent strategies and developments: Salesforce.com, Inc.
  • FIG 14 SWOT Analysis: Salesforce.com Inc.
  • FIG 15 SWOT Analysis: Teradata Corporation
  • FIG 16 Recent strategies and developments: Acquia, Inc.
目次

The Global Customer Data Platform Market size is expected to reach $20.5 billion by 2027, rising at a market growth of 34% CAGR during the forecast period. A customer data platform (CDP) is a software platform that assists in collecting and systemizing customer data across numerous touchpoints and thus, finds its application in other software, marketing efforts, and systems. This software aggregates and arranges real-time data into unique and centralized customer profiles. CDPs create customer profiles by incorporating data from various sources like first-, second-, and third-party. It also comprises transactional systems, web forms, Customer Relationship Management & Data Management Platform, website & e-commerce behavioral data, email & social media activity, and others.

There is a rise in the demand for studying consumer purchasing behavior across varied sectors due to which, the customer data platform market is witnessing a significant surge in its growth. In addition, several industries are pursuing a unified medium for managing data pertaining to their online and offline customers and determining apt marketing strategies for these categories, along with reducing redundancies in customer data. The growing adoption of account-based marketing among organizations is also anticipated to drive the market growth for the customer data platform.

Through the increasing usage of e-commerce channels, webs, blogs, and social media platforms by customers, the companies are able to collect insights from customer purchasing behavior. Using these insights, companies are able to analyze and understand the shifting preferences of customers to tackle and respond to the growing competition in the market. Companies take these efforts to stay in touch with their customers and to offer them personalized products. The process of gathering information about customers and then categorizing them manually is a long and time-consuming process, which also requires huge investment. To reduce such costs, the companies are focusing on adopting a data platform that automatically keeps customers engaged and provides them customized products.

COVID-19 Impact Analysis

The outbreak of COVID-19 has changed the working patterns of all industries. Also, it has highlighted the vulnerabilities existing in business models in several verticals. During the pandemic, there is a surge in the integration & adoption of technologies like artificial intelligence, machine learning, IoT, analytics, blockchain, and cloud. Due to the adoption and integration of such technologies, businesses across various regions have shifted to a digital platform. This shift towards digitalization has increased the volume of customer data generated from online platforms, which is anticipated to augment the growth of the customer data platform market.

Additionally, the pandemic and stringent government regulations forced people to stay inside their houses. This has compelled customers to spend their maximum time on the internet and led to an increase in sales through online platforms. A large number of customers have shifted their focus from conventional shopping to online shopping, which resulted in generating a huge volume of data across the world. This has compelled companies to adopt customer data platform solutions to smoothly perform tasks. This has also accelerated the demand for an omnichannel experience. Therefore, CDP solutions witnessed an upsurge in its demand during the pandemic, leading to a boost in the growth of the customer data platform market.

Market Growth Factors:

Omni-channel experience witnessing high demand

Omni-channel is a comprehensive and widespread approach for customer communications across varied channels exclusive of maintaining and saving customer data. This approach offers unified and easy customer communication over several channels and stores the overall customer data within the platform with the purpose that a third party or agent will be able to tackle their problems in an appropriate manner.

The growing investment by companies in advertising & marketing activities

Digital marketing is spreading its footprints and is gradually growing. As a result, the organizations are putting heavy investment in this relatively new concept. Customer data platforms assist in defeating tactic fatigue and take the program to another level, recognizing the capability of paid media, email marketing, and addressable channels.

Market Restraining Factor:

Adoption of CDP needs huge investment

As the technologies are getting advanced with the pace of time, consumers' expectations become high due to which, enterprises time-to-time update their customer engagement solutions to fulfill the expectations of their customers. Enterprises need to invest a huge amount for upgrading their solutions and that too for a short period because technology gets upgraded version frequently.

Component Outlook

Based on Component, the market is segmented into Platform (Without Services) and Services. The services segment is anticipated to acquire the prominent growth rate over the forecasting years. These services are an important part of customer data platforms, as they help in functioning & facilitating swift and smooth implementation of CDPs, which is helping in accelerating the value of the company investments. The rise in the deployment rate of CDP is anticipated to fuel the deployment rate of managed and professional services.

Application Outlook

Based on Application, the market is segmented into Personalized Recommendations, Predictive Analytics, Marketing Data Segmentation, Customer Retention & Engagement, Security Management and Others. Predictive customer analytics assist market players in choosing appropriate value, marketing spending, and energy that is needed to be invested into each customer segment. Examining the customer journey through decision trees would assist players to think about the process. This offers deep and valuable insights about those customers who are purchasing again & again and who do not want to purchase anything again, hence enabling enhanced workflows.

Deployment Type Outlook

Based on Deployment Type, the market is segmented into On-premise and Cloud. Cloud segment would showcase fastest growth during the forecast period, owing to the large deployment of cloud-based solutions and services that assist companies to enhance their business performance and increase their productivity. Moreover, companies are highly adopting the latest technologies, due to the benefits offered by them and their cost-efficiency.

Enterprise Size Outlook

Based on Enterprise Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. The Large Enterprises market dominated the Global Customer Data Platform Market by Enterprise Size 2020. The Small & Medium Enterprises market is expected to witness a CAGR of 35.8% during (2021 - 2027).

End User Outlook

Based on End User, the market is segmented into BFSI, Retail & eCommerce, Media & Entertainment, Healthcare, Travel & Hospitality, Telecom & IT and Others. BFSI segment is estimated to procure the highest market share over the forecasting period. This increase is due to the enhanced customer satisfaction, offer benefits like tailored solutions and risk management, and growing regulatory scrutiny.

Regional Outlook

Based on Regions, the market is segmented into North America, Europe, Asia Pacific, and Latin America, Middle East & Africa. Asia-Pacific would witness a prominent growth over the forecast period. There are lucrative opportunities for small customer data platform vendors to launch CDP solutions across various industries in this region. This factor is accountable to boost the growth of the regional customer data platform market. Moreover, enterprises are constantly focusing on enhancing consumer services to get more profit and to give tough competition to the regional competitors.

The major strategies followed by the market participants are Product Launches. Based on the Analysis presented in the Cardinal matrix; Microsoft Corporation is the major forerunners in the Customer Data Platform Market. Companies such as Upland Software, Inc., Acquia, Inc., SAS Institute, Inc. are some of the key innovators in the market.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include SAP SE, Oracle Corporation, Microsoft Corporation, Adobe, Inc., Salesforce.com, Inc., Teradata Corporation, Totango, Ltd., Upland Software, Inc., Acquia, Inc. and SAS Institute, Inc.

Recent Strategies Deployed in Customer Data Platform Market

Partnerships, Collaborations, and Agreements:

Jul-2021: Salesforce collaborated with Proof Analytics, a powerful marketing analytics platform. Together, the companies launched Proof BusinessGPS for RevOps, a full-scale revenue optimization analytics platform that allows revenue operations teams to continuously expand, assess, and adjust several varied analytical models to analyse the interaction of their campaigns & revenue consequences, all in the regularly changing marketplace conditions, their changing brand & reputational power, and competitor actions.

Jun-2021: Salesforce came into partnership with Dentsu and Merkle, Dentsu international's customer experience management (CXM) service line. Under this partnership, Dentsu and Merkle's identity resolution and data platform named Merkury integrated with Salesforce Customer Data Platform (CDP). This integration enabled Salesforce CDP to unify, capture, and activate their customer data over all channels without reliance on third-party cookies.

Jun-2021: Teradata teamed up with Deloitte, a multinational professional services network. Under this collaboration, the companies aimed to assist their mutual customers to shift from their on-premise data management & analytics environments to the Teradata Vantage multi-cloud data platform. In addition, this collaboration would help to make data migration easy & provide enterprises with the modern potential of the future on the cloud.

May-2021: Teradata partnered with Google Cloud, a suite of cloud computing services. Together, the companies introduced a group of improvements for Teradata Vantage to facilitate Teradata consumers to utilize the Google Cloud services they prefer in a Consumption pricing model. In addition, the platform improvements display Teradata's objective to its Google Cloud offering and its commitment to offer Vantage customers the consistency, integration, and choice they want to leverage their latest data platform in the cloud.

Apr-2021: Adobe came into partnership with Epsilon's CORE ID, the industry's most accurate, stable, and scalable identity solution. Under the partnership, the companies intended to allow Adobe's users to improve their first-party data with Epsilon's CORE ID to build the strongest customer profiles.

Apr-2021: Adobe formed a partnership with Capgemini, a French multinational information technology services and consulting company. Through this partnership, the companies aimed to introduce more solutions, which allow customers to become more data-centric & build value by having a good understanding of customer journeys.

Mar-2021: Oracle came into partnership with Red Bull Racing, the four-time Formula 1 World Champion team. Under this partnership, Red Bull would leverage the machine learning & data analytics potentialities of Oracle Cloud Infrastructure (OCI) to improve the way data is utilized across its business; from on-track activities to give more information to the Team's global fan base.

Nov-2020: Microsoft came into partnership with IBM, along with Tech Data. Together, the entities focused on enabling customers to more quickly build a strong information architecture by allowing faster and easier access to IBM Cloud Pak for Data, a combined data & AI platform, which offers cost-efficient and containerized services for augmenting the journey to AI.

Aug-2020: Teradata joined hands with ThoughtSpot, a leader in search and AI-driven analytics. Under this collaboration, the companies aimed to launch ThoughtSpot Embrace for Teradata Vantage to allow joint customers to manage search-driven analytics queries directly in Teradata's data & analytics platform, escalating access to data-driven insights without transferring data between sources.

Acquisitions and Mergers:

Mar-2021: Upland Software acquired BlueVenn, a leading cloud-based customer data platform (CDP). Through this acquisition, Upland customers would securely combine their consumer data, along with unlocking insights that are required to build Omni channel digital engagement strategies to expand their business, all from a single vendor.

Jan-2021: SAS completed the acquisition with Boemska, a privately held technology company specializing in low-code/no-code application deployment and analytic workload management. Through this acquisition, SAS would improve its SAS Viya, which is a cloud-native, advanced analytics platform through a rich set of potentialities, which fuel SAS' objective of supporting the overall analytics life cycle & ensuring customer migration to the cloud.

Nov-2020: SAP SE took over Emarsys, a leading Omni channel customer engagement platform provider. Through this acquisition, SAP would be able to adopt valuable customer customization technology that would enable SAP to offer improved online experiences through linking different data and touch points to have a good understanding of the consumer.

Product Launches and Product Expansions:

Aug-2021: SAS introduced SAS Customer Intelligence 360 Marketing Cloud Instance in Mumbai. Through this launch, the company aimed to provide its Indian customers with the best service, which provides data sovereignty, low latency, local support, and data privacy. This would allow SAS customers to support their marketing initiatives to make satisfying, relevant, and valued customer experiences customized to each unique customer's journey.

Jun-2021: Adobe launched an AI-powered live search for Adobe Commerce. Through this launch, the company focused on offering their shoppers suitable and customized search outcomes according to their needs.

May-2021: Salesforce launched the latest series of innovations for its customer data platform (CDP). These update to the platform assists organizations to prioritize their first-party data and utilize it to enhance the customization of each customer interaction.

Apr-2021: Adobe unveiled the next generation of its Real-time Customer Data Platform (CDP). Through this launch, the company aimed to assist brands to activate known & unknown customer data to control the overall customer profile & journey smoothly in one system, without the requirement for third-party cookies.

Mar-2021: Oracle launched its new service. This service provides a single point of contact for all technical delivery & eliminates crucial skill barriers for services. In addition, customers can get access to Oracle cloud engineers and premier technical services.

Jan-2021: Acquia launched Acquia Digital Commerce. This solution facilitates marketers to combine content, digital merchandising, commerce, and data into a single data layer to offer a seamless Omni channel experience across the customer lifecycle. Through this launch, the company is focusing on providing real-time, customized, shoppable experiences at each customer touch point.

Dec-2020: Microsoft unveiled Azure Purview, a new data governance solution. Through this launch, the company aimed to automate the generation of data & cataloging along with reducing compliance risk and helping customers in mapping all their data, no matter where it is present, to offer an end-to-end view of their data estate.

Nov-2020: Adobe released CDP for B2B (business to business) customers. This launch would help organizations in building, controlling, and activating combined customer & account profiles and would assist teams to manage consistent account-based experiences across several channels and teams at scale, as per the overall understandings of customers.

Oct-2020: SAP SE introduced SAP Customer Data Platform, a next-generation customer data platform (CDP). Through this launch, the company focused on enabling enterprises to redefine the customer experience over each engagement, from commerce & marketing to sales & service.

Scope of the Study

Market Segments covered in the Report:

By Component

  • Platform (Without Services)
  • Services

By Application

  • Personalized Recommendations
  • Predictive Analytics
  • Marketing Data Segmentation
  • Customer Retention & Engagement
  • Security Management
  • Others

By Deployment Type

  • On-premise
  • Cloud

By Enterprise Size

  • Large Enterprises
  • Small & Medium Enterprises

By End User

  • BFSI
  • Retail & eCommerce
  • Media & Entertainment
  • Healthcare
  • Travel & Hospitality
  • Telecom & IT
  • Others

By Geography

  • North America
    • US
    • Canada
    • Mexico
    • Rest of North America
  • Europe
    • Germany
    • UK
    • France
    • Russia
    • Spain
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Singapore
    • Malaysia
    • Rest of Asia Pacific
  • LAMEA
    • Brazil
    • Argentina
    • UAE
    • Saudi Arabia
    • South Africa
    • Nigeria
    • Rest of LAMEA

Companies Profiled

  • SAP SE
  • Oracle Corporation
  • Microsoft Corporation
  • Adobe, Inc.
  • Salesforce.com, Inc.
  • Teradata Corporation
  • Totango, Ltd.
  • Upland Software, Inc.
  • Acquia, Inc.
  • SAS Institute, Inc.

Unique Offerings from KBV Research

  • Exhaustive coverage
  • Highest number of market tables and figures
  • Subscription based model available
  • Guaranteed best price
  • Assured post sales research support with 10% customization free

Table of Contents

Chapter 1. Market Scope & Methodology

  • 1.1 Market Definition
  • 1.2 Objectives
  • 1.3 Market Scope
  • 1.4 Segmentation
    • 1.4.1 Global Customer Data Platform Market, by Component
    • 1.4.2 Global Customer Data Platform Market, by Application
    • 1.4.3 Global Customer Data Platform Market, by Deployment Type
    • 1.4.4 Global Customer Data Platform Market, by Enterprise Size
    • 1.4.5 Global Customer Data Platform Market, by End User
    • 1.4.6 Global Customer Data Platform Market, by Geography
  • 1.5 Methodology for the research

Chapter 2. Market Overview

  • 2.1 Introduction
    • 2.1.1 Overview
      • 2.1.1.1 COVID-19 impact
      • 2.1.1.2 Market Composition and Scenario
  • 2.2 Key Factors Impacting the Market
    • 2.2.1 Market Drivers
    • 2.2.2 Market Restraints

Chapter 3. Competition Analysis - Global

  • 3.1 KBV Cardinal Matrix
  • 3.2 Recent Industry Wide Strategic Developments
    • 3.2.1 Partnerships, Collaborations and Agreements
    • 3.2.2 Product Launches and Product Expansions
    • 3.2.3 Acquisition and Mergers
  • 3.3 Top Winning Strategies
    • 3.3.1 Key Leading Strategies: Percentage Distribution (2017-2021)
    • 3.3.2 Key Strategic Move: (Product Launches and Product Expansions : 2019, Jun - 2021, Aug) Leading Players

Chapter 4. Global Customer Data Platform Market by Component

  • 4.1 Global Customer Data Platform (Without Services) Market by Region
  • 4.2 Global Customer Data Platform Services Market by Region

Chapter 5. Global Customer Data Platform Market by Application

  • 5.1 Global Customer Data Platform Personalized Recommendations Market by Region
  • 5.2 Global Customer Data Platform Predictive Analytics Market by Region
  • 5.3 Global Customer Data Platform Marketing Data Segmentation Market by Region
  • 5.4 Global Customer Data Platform Customer Retention & Engagement Market by Region
  • 5.5 Global Customer Data Platform Security Management Market by Region
  • 5.6 Global Other Application Customer Data Platform Market by Region

Chapter 6. Global Customer Data Platform Market by Deployment Type

  • 6.1 Global On-premise Customer Data Platform Market by Region
  • 6.2 Global Cloud Customer Data Platform Market by Region

Chapter 7. Global Customer Data Platform Market by Enterprise Size

  • 7.1 Global Large Enterprises Customer Data Platform Market by Region
  • 7.2 Global Small & Medium Enterprises Customer Data Platform Market by Region

Chapter 8. Global Customer Data Platform Market by End User

  • 8.1 Global BFSI Customer Data Platform Market by Region
  • 8.2 Global Retail & eCommerce Customer Data Platform Market by Region
  • 8.3 Global Media & Entertainment Customer Data Platform Market by Region
  • 8.4 Global Healthcare Customer Data Platform Market by Region
  • 8.5 Global Travel & Hospitality Customer Data Platform Market by Region
  • 8.6 Global Telecom & IT Customer Data Platform Market by Region
  • 8.7 Global Others Customer Data Platform Market by Region

Chapter 9. Global Customer Data Platform Market by Region

  • 9.1 North America Customer Data Platform Market
    • 9.1.1 North America Customer Data Platform Market by Component
      • 9.1.1.1 North America Customer Data Platform (Without Services) Market by Country
      • 9.1.1.2 North America Customer Data Platform Services Market by Country
    • 9.1.2 North America Customer Data Platform Market by Application
      • 9.1.2.1 North America Customer Data Platform Personalized Recommendations Market by Country
      • 9.1.2.2 North America Customer Data Platform Predictive Analytics Market by Country
      • 9.1.2.3 North America Customer Data Platform Marketing Data Segmentation Market by Country
      • 9.1.2.4 North America Customer Data Platform Customer Retention & Engagement Market by Country
      • 9.1.2.5 North America Customer Data Platform Security Management Market by Country
      • 9.1.2.6 North America Other Application Customer Data Platform Market by Country
    • 9.1.3 North America Customer Data Platform Market by Deployment Type
      • 9.1.3.1 North America On-premise Customer Data Platform Market by Country
      • 9.1.3.2 North America Cloud Customer Data Platform Market by Country
    • 9.1.4 North America Customer Data Platform Market by Enterprise Size
      • 9.1.4.1 North America Large Enterprises Customer Data Platform Market by Country
      • 9.1.4.2 North America Small & Medium Enterprises Customer Data Platform Market by Country
    • 9.1.5 North America Customer Data Platform Market by End User
      • 9.1.5.1 North America BFSI Customer Data Platform Market by Country
      • 9.1.5.2 North America Retail & eCommerce Customer Data Platform Market by Country
      • 9.1.5.3 North America Media & Entertainment Customer Data Platform Market by Country
      • 9.1.5.4 North America Healthcare Customer Data Platform Market by Country
      • 9.1.5.5 North America Travel & Hospitality Customer Data Platform Market by Country
      • 9.1.5.6 North America Telecom & IT Customer Data Platform Market by Country
      • 9.1.5.7 North America Others Customer Data Platform Market by Country
    • 9.1.6 North America Customer Data Platform Market by Country
      • 9.1.6.1 US Customer Data Platform Market
        • 9.1.6.1.1 US Customer Data Platform Market by Component
        • 9.1.6.1.2 US Customer Data Platform Market by Application
        • 9.1.6.1.3 US Customer Data Platform Market by Deployment Type
        • 9.1.6.1.4 US Customer Data Platform Market by Enterprise Size
        • 9.1.6.1.5 US Customer Data Platform Market by End User
      • 9.1.6.2 Canada Customer Data Platform Market
        • 9.1.6.2.1 Canada Customer Data Platform Market by Component
        • 9.1.6.2.2 Canada Customer Data Platform Market by Application
        • 9.1.6.2.3 Canada Customer Data Platform Market by Deployment Type
        • 9.1.6.2.4 Canada Customer Data Platform Market by Enterprise Size
        • 9.1.6.2.5 Canada Customer Data Platform Market by End User
      • 9.1.6.3 Mexico Customer Data Platform Market
        • 9.1.6.3.1 Mexico Customer Data Platform Market by Component
        • 9.1.6.3.2 Mexico Customer Data Platform Market by Application
        • 9.1.6.3.3 Mexico Customer Data Platform Market by Deployment Type
        • 9.1.6.3.4 Mexico Customer Data Platform Market by Enterprise Size
        • 9.1.6.3.5 Mexico Customer Data Platform Market by End User
      • 9.1.6.4 Rest of North America Customer Data Platform Market
        • 9.1.6.4.1 Rest of North America Customer Data Platform Market by Component
        • 9.1.6.4.2 Rest of North America Customer Data Platform Market by Application
        • 9.1.6.4.3 Rest of North America Customer Data Platform Market by Deployment Type
        • 9.1.6.4.4 Rest of North America Customer Data Platform Market by Enterprise Size
        • 9.1.6.4.5 Rest of North America Customer Data Platform Market by End User
  • 9.2 Europe Customer Data Platform Market
    • 9.2.1 Europe Customer Data Platform Market by Component
      • 9.2.1.1 Europe Customer Data Platform (Without Services) Market by Country
      • 9.2.1.2 Europe Customer Data Platform Services Market by Country
    • 9.2.2 Europe Customer Data Platform Market by Application
      • 9.2.2.1 Europe Customer Data Platform Personalized Recommendations Market by Country
      • 9.2.2.2 Europe Customer Data Platform Predictive Analytics Market by Country
      • 9.2.2.3 Europe Customer Data Platform Marketing Data Segmentation Market by Country
      • 9.2.2.4 Europe Customer Data Platform Customer Retention & Engagement Market by Country
      • 9.2.2.5 Europe Customer Data Platform Security Management Market by Country
      • 9.2.2.6 Europe Other Application Customer Data Platform Market by Country
    • 9.2.3 Europe Customer Data Platform Market by Deployment Type
      • 9.2.3.1 Europe On-premise Customer Data Platform Market by Country
      • 9.2.3.2 Europe Cloud Customer Data Platform Market by Country
    • 9.2.4 Europe Customer Data Platform Market by Enterprise Size
      • 9.2.4.1 Europe Large Enterprises Customer Data Platform Market by Country
      • 9.2.4.2 Europe Small & Medium Enterprises Customer Data Platform Market by Country
    • 9.2.5 Europe Customer Data Platform Market by End User
      • 9.2.5.1 Europe BFSI Customer Data Platform Market by Country
      • 9.2.5.2 Europe Retail & eCommerce Customer Data Platform Market by Country
      • 9.2.5.3 Europe Media & Entertainment Customer Data Platform Market by Country
      • 9.2.5.4 Europe Healthcare Customer Data Platform Market by Country
      • 9.2.5.5 Europe Travel & Hospitality Customer Data Platform Market by Country
      • 9.2.5.6 Europe Telecom & IT Customer Data Platform Market by Country
      • 9.2.5.7 Europe Others Customer Data Platform Market by Country
    • 9.2.6 Europe Customer Data Platform Market by Country
      • 9.2.6.1 Germany Customer Data Platform Market
        • 9.2.6.1.1 Germany Customer Data Platform Market by Component
        • 9.2.6.1.2 Germany Customer Data Platform Market by Application
        • 9.2.6.1.3 Germany Customer Data Platform Market by Deployment Type
        • 9.2.6.1.4 Germany Customer Data Platform Market by Enterprise Size
        • 9.2.6.1.5 Germany Customer Data Platform Market by End User
      • 9.2.6.2 UK Customer Data Platform Market
        • 9.2.6.2.1 UK Customer Data Platform Market by Component
        • 9.2.6.2.2 UK Customer Data Platform Market by Application
        • 9.2.6.2.3 UK Customer Data Platform Market by Deployment Type
        • 9.2.6.2.4 UK Customer Data Platform Market by Enterprise Size
        • 9.2.6.2.5 UK Customer Data Platform Market by End User
      • 9.2.6.3 France Customer Data Platform Market
        • 9.2.6.3.1 France Customer Data Platform Market by Component
        • 9.2.6.3.2 France Customer Data Platform Market by Application
        • 9.2.6.3.3 France Customer Data Platform Market by Deployment Type
        • 9.2.6.3.4 France Customer Data Platform Market by Enterprise Size
        • 9.2.6.3.5 France Customer Data Platform Market by End User
      • 9.2.6.4 Russia Customer Data Platform Market
        • 9.2.6.4.1 Russia Customer Data Platform Market by Component
        • 9.2.6.4.2 Russia Customer Data Platform Market by Application
        • 9.2.6.4.3 Russia Customer Data Platform Market by Deployment Type
        • 9.2.6.4.4 Russia Customer Data Platform Market by Enterprise Size
        • 9.2.6.4.5 Russia Customer Data Platform Market by End User
      • 9.2.6.5 Spain Customer Data Platform Market
        • 9.2.6.5.1 Spain Customer Data Platform Market by Component
        • 9.2.6.5.2 Spain Customer Data Platform Market by Application
        • 9.2.6.5.3 Spain Customer Data Platform Market by Deployment Type
        • 9.2.6.5.4 Spain Customer Data Platform Market by Enterprise Size
        • 9.2.6.5.5 Spain Customer Data Platform Market by End User
      • 9.2.6.6 Italy Customer Data Platform Market
        • 9.2.6.6.1 Italy Customer Data Platform Market by Component
        • 9.2.6.6.2 Italy Customer Data Platform Market by Application
        • 9.2.6.6.3 Italy Customer Data Platform Market by Deployment Type
        • 9.2.6.6.4 Italy Customer Data Platform Market by Enterprise Size
        • 9.2.6.6.5 Italy Customer Data Platform Market by End User
      • 9.2.6.7 Rest of Europe Customer Data Platform Market
        • 9.2.6.7.1 Rest of Europe Customer Data Platform Market by Component
        • 9.2.6.7.2 Rest of Europe Customer Data Platform Market by Application
        • 9.2.6.7.3 Rest of Europe Customer Data Platform Market by Deployment Type
        • 9.2.6.7.4 Rest of Europe Customer Data Platform Market by Enterprise Size
        • 9.2.6.7.5 Rest of Europe Customer Data Platform Market by End User
  • 9.3 Asia Pacific Customer Data Platform Market
    • 9.3.1 Asia Pacific Customer Data Platform Market by Component
      • 9.3.1.1 Asia Pacific Customer Data Platform (Without Services) Market by Country
      • 9.3.1.2 Asia Pacific Customer Data Platform Services Market by Country
    • 9.3.2 Asia Pacific Customer Data Platform Market by Application
      • 9.3.2.1 Asia Pacific Customer Data Platform Personalized Recommendations Market by Country
      • 9.3.2.2 Asia Pacific Customer Data Platform Predictive Analytics Market by Country
      • 9.3.2.3 Asia Pacific Customer Data Platform Marketing Data Segmentation Market by Country
      • 9.3.2.4 Asia Pacific Customer Data Platform Customer Retention & Engagement Market by Country
      • 9.3.2.5 Asia Pacific Customer Data Platform Security Management Market by Country
      • 9.3.2.6 Asia Pacific Other Application Customer Data Platform Market by Country
    • 9.3.3 Asia Pacific Customer Data Platform Market by Deployment Type
      • 9.3.3.1 Asia Pacific On-premise Customer Data Platform Market by Country
      • 9.3.3.2 Asia Pacific Cloud Customer Data Platform Market by Country
    • 9.3.4 Asia Pacific Customer Data Platform Market by Enterprise Size
      • 9.3.4.1 Asia Pacific Large Enterprises Customer Data Platform Market by Country
      • 9.3.4.2 Asia Pacific Small & Medium Enterprises Customer Data Platform Market by Country
    • 9.3.5 Asia Pacific Customer Data Platform Market by End User
      • 9.3.5.1 Asia Pacific BFSI Customer Data Platform Market by Country
      • 9.3.5.2 Asia Pacific Retail & eCommerce Customer Data Platform Market by Country
      • 9.3.5.3 Asia Pacific Media & Entertainment Customer Data Platform Market by Country
      • 9.3.5.4 Asia Pacific Healthcare Customer Data Platform Market by Country
      • 9.3.5.5 Asia Pacific Travel & Hospitality Customer Data Platform Market by Country
      • 9.3.5.6 Asia Pacific Telecom & IT Customer Data Platform Market by Country
      • 9.3.5.7 Asia Pacific Others Customer Data Platform Market by Country
    • 9.3.6 Asia Pacific Customer Data Platform Market by Country
      • 9.3.6.1 China Customer Data Platform Market
        • 9.3.6.1.1 China Customer Data Platform Market by Component
        • 9.3.6.1.2 China Customer Data Platform Market by Application
        • 9.3.6.1.3 China Customer Data Platform Market by Deployment Type
        • 9.3.6.1.4 China Customer Data Platform Market by Enterprise Size
        • 9.3.6.1.5 China Customer Data Platform Market by End User
      • 9.3.6.2 Japan Customer Data Platform Market
        • 9.3.6.2.1 Japan Customer Data Platform Market by Component
        • 9.3.6.2.2 Japan Customer Data Platform Market by Application
        • 9.3.6.2.3 Japan Customer Data Platform Market by Deployment Type
        • 9.3.6.2.4 Japan Customer Data Platform Market by Enterprise Size
        • 9.3.6.2.5 Japan Customer Data Platform Market by End User
      • 9.3.6.3 India Customer Data Platform Market
        • 9.3.6.3.1 India Customer Data Platform Market by Component
        • 9.3.6.3.2 India Customer Data Platform Market by Application
        • 9.3.6.3.3 India Customer Data Platform Market by Deployment Type
        • 9.3.6.3.4 India Customer Data Platform Market by Enterprise Size
        • 9.3.6.3.5 India Customer Data Platform Market by End User
      • 9.3.6.4 South Korea Customer Data Platform Market
        • 9.3.6.4.1 South Korea Customer Data Platform Market by Component
        • 9.3.6.4.2 South Korea Customer Data Platform Market by Application
        • 9.3.6.4.3 South Korea Customer Data Platform Market by Deployment Type
        • 9.3.6.4.4 South Korea Customer Data Platform Market by Enterprise Size
        • 9.3.6.4.5 South Korea Customer Data Platform Market by End User
      • 9.3.6.5 Singapore Customer Data Platform Market
        • 9.3.6.5.1 Singapore Customer Data Platform Market by Component
        • 9.3.6.5.2 Singapore Customer Data Platform Market by Application
        • 9.3.6.5.3 Singapore Customer Data Platform Market by Deployment Type
        • 9.3.6.5.4 Singapore Customer Data Platform Market by Enterprise Size
        • 9.3.6.5.5 Singapore Customer Data Platform Market by End User
      • 9.3.6.6 Malaysia Customer Data Platform Market
        • 9.3.6.6.1 Malaysia Customer Data Platform Market by Component
        • 9.3.6.6.2 Malaysia Customer Data Platform Market by Application
        • 9.3.6.6.3 Malaysia Customer Data Platform Market by Deployment Type
        • 9.3.6.6.4 Malaysia Customer Data Platform Market by Enterprise Size
        • 9.3.6.6.5 Malaysia Customer Data Platform Market by End User
      • 9.3.6.7 Rest of Asia Pacific Customer Data Platform Market
        • 9.3.6.7.1 Rest of Asia Pacific Customer Data Platform Market by Component
        • 9.3.6.7.2 Rest of Asia Pacific Customer Data Platform Market by Application
        • 9.3.6.7.3 Rest of Asia Pacific Customer Data Platform Market by Deployment Type
        • 9.3.6.7.4 Rest of Asia Pacific Customer Data Platform Market by Enterprise Size
        • 9.3.6.7.5 Rest of Asia Pacific Customer Data Platform Market by End User
  • 9.4 LAMEA Customer Data Platform Market
    • 9.4.1 LAMEA Customer Data Platform Market by Component
      • 9.4.1.1 LAMEA Customer Data Platform (Without Services) Market by Country
      • 9.4.1.2 LAMEA Customer Data Platform Services Market by Country
    • 9.4.2 LAMEA Customer Data Platform Market by Application
      • 9.4.2.1 LAMEA Customer Data Platform Personalized Recommendations Market by Country
      • 9.4.2.2 LAMEA Customer Data Platform Predictive Analytics Market by Country
      • 9.4.2.3 LAMEA Customer Data Platform Marketing Data Segmentation Market by Country
      • 9.4.2.4 LAMEA Customer Data Platform Customer Retention & Engagement Market by Country
      • 9.4.2.5 LAMEA Customer Data Platform Security Management Market by Country
      • 9.4.2.6 LAMEA Other Application Customer Data Platform Market by Country
    • 9.4.3 LAMEA Customer Data Platform Market by Deployment Type
      • 9.4.3.1 LAMEA On-premise Customer Data Platform Market by Country
      • 9.4.3.2 LAMEA Cloud Customer Data Platform Market by Country
    • 9.4.4 LAMEA Customer Data Platform Market by Enterprise Size
      • 9.4.4.1 LAMEA Large Enterprises Customer Data Platform Market by Country
      • 9.4.4.2 LAMEA Small & Medium Enterprises Customer Data Platform Market by Country
    • 9.4.5 LAMEA Customer Data Platform Market by End User
      • 9.4.5.1 LAMEA BFSI Customer Data Platform Market by Country
      • 9.4.5.2 LAMEA Retail & eCommerce Customer Data Platform Market by Country
      • 9.4.5.3 LAMEA Media & Entertainment Customer Data Platform Market by Country
      • 9.4.5.4 LAMEA Healthcare Customer Data Platform Market by Country
      • 9.4.5.5 LAMEA Travel & Hospitality Customer Data Platform Market by Country
      • 9.4.5.6 LAMEA Telecom & IT Customer Data Platform Market by Country
      • 9.4.5.7 LAMEA Others Customer Data Platform Market by Country
    • 9.4.6 LAMEA Customer Data Platform Market by Country
      • 9.4.6.1 Brazil Customer Data Platform Market
        • 9.4.6.1.1 Brazil Customer Data Platform Market by Component
        • 9.4.6.1.2 Brazil Customer Data Platform Market by Application
        • 9.4.6.1.3 Brazil Customer Data Platform Market by Deployment Type
        • 9.4.6.1.4 Brazil Customer Data Platform Market by Enterprise Size
        • 9.4.6.1.5 Brazil Customer Data Platform Market by End User
      • 9.4.6.2 Argentina Customer Data Platform Market
        • 9.4.6.2.1 Argentina Customer Data Platform Market by Component
        • 9.4.6.2.2 Argentina Customer Data Platform Market by Application
        • 9.4.6.2.3 Argentina Customer Data Platform Market by Deployment Type
        • 9.4.6.2.4 Argentina Customer Data Platform Market by Enterprise Size
        • 9.4.6.2.5 Argentina Customer Data Platform Market by End User
      • 9.4.6.3 UAE Customer Data Platform Market
        • 9.4.6.3.1 UAE Customer Data Platform Market by Component
        • 9.4.6.3.2 UAE Customer Data Platform Market by Application
        • 9.4.6.3.3 UAE Customer Data Platform Market by Deployment Type
        • 9.4.6.3.4 UAE Customer Data Platform Market by Enterprise Size
        • 9.4.6.3.5 UAE Customer Data Platform Market by End User
      • 9.4.6.4 Saudi Arabia Customer Data Platform Market
        • 9.4.6.4.1 Saudi Arabia Customer Data Platform Market by Component
        • 9.4.6.4.2 Saudi Arabia Customer Data Platform Market by Application
        • 9.4.6.4.3 Saudi Arabia Customer Data Platform Market by Deployment Type
        • 9.4.6.4.4 Saudi Arabia Customer Data Platform Market by Enterprise Size
        • 9.4.6.4.5 Saudi Arabia Customer Data Platform Market by End User
      • 9.4.6.5 South Africa Customer Data Platform Market
        • 9.4.6.5.1 South Africa Customer Data Platform Market by Component
        • 9.4.6.5.2 South Africa Customer Data Platform Market by Application
        • 9.4.6.5.3 South Africa Customer Data Platform Market by Deployment Type
        • 9.4.6.5.4 South Africa Customer Data Platform Market by Enterprise Size
        • 9.4.6.5.5 South Africa Customer Data Platform Market by End User
      • 9.4.6.6 Nigeria Customer Data Platform Market
        • 9.4.6.6.1 Nigeria Customer Data Platform Market by Component
        • 9.4.6.6.2 Nigeria Customer Data Platform Market by Application
        • 9.4.6.6.3 Nigeria Customer Data Platform Market by Deployment Type
        • 9.4.6.6.4 Nigeria Customer Data Platform Market by Enterprise Size
        • 9.4.6.6.5 Nigeria Customer Data Platform Market by End User
      • 9.4.6.7 Rest of LAMEA Customer Data Platform Market
        • 9.4.6.7.1 Rest of LAMEA Customer Data Platform Market by Component
        • 9.4.6.7.2 Rest of LAMEA Customer Data Platform Market by Application
        • 9.4.6.7.3 Rest of LAMEA Customer Data Platform Market by Deployment Type
        • 9.4.6.7.4 Rest of LAMEA Customer Data Platform Market by Enterprise Size
        • 9.4.6.7.5 Rest of LAMEA Customer Data Platform Market by End User

Chapter 10. Company Profiles

  • 10.1 SAP SE
    • 10.1.1 Company Overview
    • 10.1.2 Financial Analysis
    • 10.1.3 Segmental and Regional Analysis
    • 10.1.4 Research & Development Expense
    • 10.1.1 Recent strategies and developments:
      • 10.1.1.1 Acquisitions and Mergers:
      • 10.1.1.2 Product Launches and Product Expansions:
    • 10.1.2 SWOT Analysis
  • 10.2 Oracle Corporation
    • 10.2.1 Company Overview
    • 10.2.2 Financial Analysis
    • 10.2.3 Segmental and Regional Analysis
    • 10.2.4 Research & Development Expense
    • 10.2.5 Recent strategies and developments:
      • 10.2.5.1 Partnerships, Collaborations, and Agreements:
      • 10.2.5.2 Product Launches and Product Expansions:
    • 10.2.6 SWOT Analysis
  • 10.3 Microsoft Corporation
    • 10.3.1 Company Overview
    • 10.3.2 Financial Analysis
    • 10.3.3 Segmental and Regional Analysis
    • 10.3.4 Research & Development Expenses
    • 10.3.5 Recent strategies and developments:
      • 10.3.5.1 Partnerships, Collaborations, and Agreements:
      • 10.3.5.2 Product launches and Product Expansions:
    • 10.3.6 SWOT Analysis
  • 10.4 Adobe, Inc.
    • 10.4.1 Company Overview
    • 10.4.2 Financial Analysis
    • 10.4.3 Segmental and Regional Analysis
    • 10.4.4 Research & Development Expense
    • 10.4.5 Recent strategies and developments:
      • 10.4.5.1 Partnerships, Collaborations, and Agreements:
      • 10.4.5.2 Product Launches and Product Expansions:
    • 10.4.6 SWOT Analysis
  • 10.5 Salesforce.com, Inc.
    • 10.5.1 Company Overview
    • 10.5.2 Financial Analysis
    • 10.5.3 Regional Analysis
    • 10.5.4 Research & Development Expense
    • 10.5.5 Recent strategies and developments:
      • 10.5.5.1 Partnerships, Collaborations, and Agreements:
      • 10.5.5.2 Product Launches and Product Expansions:
      • 10.5.5.3 Acquisition and Mergers:
    • 10.5.6 SWOT Analysis
  • 10.6 Teradata Corporation
    • 10.6.1 Company Overview
    • 10.6.2 Financial Analysis
    • 10.6.3 Regional Analysis
    • 10.6.4 Research & Development Expense
    • 10.6.5 Recent strategies and developments:
      • 10.6.5.1 Partnerships, Collaborations, and Agreements:
    • 10.6.6 SWOT Analysis
  • 10.7 Totango, Ltd.
    • 10.7.1 Company Overview
  • 10.8 Upland Software, Inc.
    • 10.8.1 Company Overview
    • 10.8.2 Recent strategies and developments:
      • 10.8.2.1 Acquisitions and Mergers:
  • 10.9 Acquia, Inc.
    • 10.9.1 Company Overview
    • 10.9.2 Recent strategies and developments:
      • 10.9.2.1 Acquisitions and Mergers:
      • 10.9.2.2 Product Launches and Product Expansions:
  • 10.10. SAS Institute, Inc.
    • 10.10.1 Company Overview
    • 10.10.2 Recent Strategies and Developments:
      • 10.10.2.1 Acquisitions and Mergers:
      • 10.10.2.2 Product Launches and Product Launches: