ICT investment trends in medium-sized enterprises ;Enterprise ICT spending patterns through to the end of 2016
|出版日||ページ情報||英文 28 Pages
|中企業におけるICT投資の動向：企業のICT支出パターンの見通し ICT investment trends in medium-sized enterprises ;Enterprise ICT spending patterns through to the end of 2016|
|出版日: 2015年12月10日||ページ情報: 英文 28 Pages||
Evolving customer dynamics and changing business requirements are placing greater emphasis on improving profit margins. This, in turn, has driven medium-sized enterprises to deploy various IT solutions to achieve differentiation and competence in their respective operating sector. Additionally, medium-sized enterprises are looking to use leading ICT solutions to support their plans for growth and modernization in 2015.
Kable's survey shows that ICT investment by medium-sized enterprises is expected to show an upward trajectory owing to the lower TCO (total cost of ownership) and higher ROI (return on investment).
SaaS (software as a service), owing to its lower cost, high scalability, and seamless integration is the most popular cloud computing solution, while private cloud is the most widely adopted in terms of mode of deployment.
Meanwhile, leading-edge technology is considered as the most important criterion in choosing an ICT service provider.
ICT investment trends in medium-sized enterprises presents the findings from a survey of 1,021 medium-sized enterprises regarding their Information and Communications Technology (ICT) investment trends. The survey investigates how medium-sized enterprises currently allocate their ICT budgets across the core areas of enterprise ICT expenditure: hardware, software, IT services, communications, and consulting.
The report illustrates the core technologies these enterprises are investing in, including enterprise applications, business intelligence, and mobility. Understand the approach adopted by medium-sized enterprises to purchase technology and get a better insight into ICT vendors and services providers when pitching their solutions to medium-sized enterprises.
In particular, it provides an in-depth analysis of the following:
Understand how the medium-sized enterprises ICT landscape is set to change in 2015 to prioritize your target market
Comprehend how ICT money are being allocated by medium-sized enterprises in specific geographies and size bands to improve your market penetration
Make effective business decisions by recognizing the opportunities within each of the core areas of ICT spend (hardware, software, IT services, telecommunications, and consulting)
Realign your sales initiatives by understanding the current strategic objectives of medium-sized enterprises
Enhance your market segmentation with the included, detailed breakdown of opportunities within selected technology categories (enterprise applications, business intelligence and mobility)
Prioritize your focus areas by understanding which factors are influencing medium-sized enterprises' decisions when selecting an ICT provider
Understand the changes in customers' priorities and identify the business and IT objectives that medium-sized enterprises are looking to achieve through their ICT investment strategies