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メディア産業のICT投資の動向:企業のICT支出パターンの見通し

ICT Investment Trends in the Media Industry: Digital transformation priorities and on-demand services influencing enterprises' IT investments strategy

発行 GlobalData 商品コード 314912
出版日 ページ情報 英文 40 Pages
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メディア産業のICT投資の動向:企業のICT支出パターンの見通し ICT Investment Trends in the Media Industry: Digital transformation priorities and on-demand services influencing enterprises' IT investments strategy
出版日: 2017年08月11日 ページ情報: 英文 40 Pages
概要

当レポートでは、メディア企業112社を対象に実施した、情報通信技術(ICT)の投資動向に関する調査結果に基づき、企業のICT支出の中核分野(ハードウェア、ソフトウェア、ITサービス、通信、コンサルティング)にICT予算をどのように配分するか、その現状について検証して、体系的な情報を提供しています。

第1章 ICT予算の動向

  • イントロダクション
  • 調査人口統計
  • ICT予算の変化
  • ICT予算の配分:中核技術分野別
    • ハードウェア予算の内訳
    • ソフトウェア予算の内訳
    • サードパーティITサービス支出
    • 通信予算
  • ICT予算の配分:機能別
  • IT機能のアウトソース

第2章 ICT投資の優先順位とベンダーのマインドシェア

  • イントロダクション
    • ビジネスインテリジェンス(BI)
    • モビリティ
    • クラウドコンピューティング

第3章 ICT調達の動向

  • イントロダクション
  • IT投資戦略に影響を与える業務目標
  • IT投資戦略に影響を与えるIT目標
  • ICTプロバイダーの選定

第4章 産業別の動向

  • イントロダクション
  • 固有の事業分野に対するIT支出計画
  • 最大の投資の事業分野
  • さまざまなシステムコンポーネントの主要目的

第5章 サマリー

  • 事業の拡大と競争上の優位性を獲得するため、ICT支出を増加中

第6章 付録

  • 定義
  • 関連調査
  • 連絡先

図表

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目次
Product Code: GD0264CI

"ICT Investment Trends in the Media Industry", report presents the findings from a survey of 143 media companies regarding their Information & Communications Technology (ICT) investment trends. The survey investigates how media companies currently allocate their ICT budgets across the core areas of enterprise ICT expenditure: hardware, software, IT services, communications, and consulting.

The report illustrates the core technologies that enterprises are investing in, including IoT, cloud computing, security products, and mobility management. The survey also highlights the approach to purchasing technology adopted by media companies. Through GlobalData's survey, the report aims to provide a better insight to ICT vendors and service providers when pitching their solutions to media companies. The report focuses on media companies' ICT expenditure trends for specific business areas and technologies, identifying the top three IT projects, and understanding the primary objectives of various systems components.

2017 is seeing growing demand for streaming content, with video-on-demand (VoD) viewership increasing among millennials who now prefer to watch shows on streaming sites and on their mobile devices rather than on television. This is compelling media companies to bundle and disseminate content in various innovative ways, thereby creating new revenue streams and opportunities for better content creation and delivery.

In particular, it provides an in-depth analysis of the following -

  • How ICT budgets are set to change in 2017 in terms of their overall size
  • Allocation across the core elements of IT spend, including hardware, software, services, communications, and consulting
  • Distribution of ICT money in areas such as the networks, applications, service desk, and data centers
  • Which ICT functions media enterprises are interested in outsourcing
  • Media enterprises' investment priorities based on their budget allocations across core technology categories such as IoT, cloud computing, security products, and mobility management
  • Factors that are influencing media enterprises' investments in each technology category
  • How media enterprises' IT budgets are currently allocated across various segments within a technology category
  • Media enterprises' distribution of their ICT budget across various segments within a technology category
  • Vendor satisfaction ratings for various core and advanced technology categories
  • Insight into media enterprises' preferred buying approaches
  • Business objectives that media enterprises are looking to achieve through their IT investment strategies
  • Factors that are influencing media enterprises' decisions to select an ICT provider

Scope

  • Media companies allocated a major proportion of their average software budget to software licenses to bolster the performance of applications and delivery models.
  • Moreover, a major proportion of media companies are currently investing in IoT solutions, especially around transmission, cloud, and range enhancement in order to help advertisers deliver better content and enhance customer experiences.
  • In addition, media companies are placing the highest importance on the criteria of leading-edge technology, financial stability, and problem identification/consultation for selecting an ICT provider.

Reasons to buy

  • Understand how the media enterprises ICT landscape is set to change in 2017 to prioritize your target market
  • Comprehend how ICT money are being allocated by media enterprises in specific geographies and size bands to improve your market penetration
  • Make effective business decisions by recognizing the opportunities within each of the core areas of ICT spend (hardware, software, IT services, telecommunications, and consulting)
  • Realign your sales initiatives by understanding the current strategic objectives of media enterprises
  • Enhance your market segmentation with the included, detailed breakdown of opportunities within selected technology categories (IoT, cloud computing, security products, and mobility management)
  • Prioritize your focus areas by understanding which factors are influencing media enterprises' decisions when selecting an ICT provider
  • Understand the changes in customers' priorities and identify the business objectives that media enterprises are looking to achieve through their ICT investment strategies

Table of Contents

Table of Contents

  • Key findings
  • Key implications for ICT vendors
  • Executive summary
  • Survey demographics
  • ICT budget changes
  • ICT budget allocation by core technology area
  • Hardware budget breakdown
  • Software budget breakdown
  • Third party IT services expenditure
  • Communications expenditure
  • Cloud computing budget
  • ICT budget allocation by function
  • Outsourced IT functions
  • ICT investment priorities and vendor satisfaction
  • Internet of Things (IoT)
  • Cloud computing
  • Security products
  • Mobility management
  • Business objectives influencing IT investment strategy
  • ICT provider selection
  • Key decision makers for purchasing technology
  • Sector specific trends
  • IT expenditure plans for various technology areas
  • Technology areas receiving the largest investments
  • Primary objectives of various systems components

Appendix

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