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市場調査レポート

メディア産業のICT投資の動向:企業のICT支出パターンの見通し

ICT investment trends in the media industry : Enterprise ICT spending patterns through to the end of 2016

発行 Kable 商品コード 314912
出版日 ページ情報 英文 34 Pages
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メディア産業のICT投資の動向:企業のICT支出パターンの見通し ICT investment trends in the media industry : Enterprise ICT spending patterns through to the end of 2016
出版日: 2015年10月31日 ページ情報: 英文 34 Pages
概要

当レポートでは、メディア企業112社を対象に実施した、情報通信技術(ICT)の投資動向に関する調査結果に基づき、企業のICT支出の中核分野(ハードウェア、ソフトウェア、ITサービス、通信、コンサルティング)にICT予算をどのように配分するか、その現状について検証して、体系的な情報を提供しています。

第1章 ICT予算の動向

  • イントロダクション
  • 調査人口統計
  • ICT予算の変化
  • ICT予算の配分:中核技術分野別
    • ハードウェア予算の内訳
    • ソフトウェア予算の内訳
    • サードパーティITサービス支出
    • 通信予算
  • ICT予算の配分:機能別
  • IT機能のアウトソース

第2章 ICT投資の優先順位とベンダーのマインドシェア

  • イントロダクション
    • ビジネスインテリジェンス(BI)
    • モビリティ
    • クラウドコンピューティング

第3章 ICT調達の動向

  • イントロダクション
  • IT投資戦略に影響を与える業務目標
  • IT投資戦略に影響を与えるIT目標
  • ICTプロバイダーの選定

第4章 産業別の動向

  • イントロダクション
  • 固有の事業分野に対するIT支出計画
  • 最大の投資の事業分野
  • さまざまなシステムコンポーネントの主要目的

第5章 サマリー

  • 事業の拡大と競争上の優位性を獲得するため、ICT支出を増加中

第6章 付録

  • 定義
  • 関連調査
  • 連絡先

図表

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目次
Product Code: KG0184CI

Summary

The competitive media, publishing, and entertainment industry is transforming as new players constantly enter the landscape, and as multiple developments take place in the field of multi-channel content production and distribution. As a result, in order to gain a competitive edge and boost their revenues, media companies are increasing their investments in disruptive technologies to produce innovative content as well as deliver it. With leading ICT solutions, companies are able to create, edit, and transmit content efficiently and speedily from the source or event site.

Key Findings

Kable's survey of 110 respondents shows that media companies are optimistic about investing in various ICT domains in 2015. The survey further reveals that media enterprises are increasing their investments in clients, software licenses, and application development and integration services.

Rising consumer demand and the need to enhance end-user experience are driving media companies to focus on product differentiation and invest in customer data management, and marketing and e-commerce solutions.

The survey further illustrates that the majority of respondents are currently outsourcing their applications function, to reduce their application development and management costs.

Synopsis

This report presents the findings from a survey of 110 media companies regarding their Information and Communications Technology (ICT) investment trends. The survey investigates how media companies currently allocate their ICT budgets across the core areas of enterprise ICT expenditure: hardware, software, IT services, communications, and consulting.

The report illustrates the core technologies that media companies are investing in, including mobility, business intelligence, and cloud computing. The survey also highlights the approach to purchasing technology adopted by media companies. Through Kable's survey, the report aims to provide a better insight to ICT vendors and service providers when pitching their solutions to media companies. The report focuses on media companies' ICT expenditure trends for specific technology areas, identifying the top three IT projects, and understanding the primary objectives of various systems components.

In particular, it provides an in-depth analysis of the following:

  • How ICT budgets are set to change in 2015 in terms of their overall size
  • Allocation across the core elements of IT spend, including hardware, software, services, communications, and consulting
  • Distribution of ICT money in areas such as the networks, applications, service desk, and data centers
  • Which ICT functions media companies are interested in outsourcing
  • Media companies' investment priorities based on their budget allocations across core technology categories such as mobility, business intelligence, and cloud computing
  • Factors that are influencing media companies' investments in each technology category
  • How media companies' IT budgets are currently allocated across various segments within a technology category
  • Media companies' distribution of their ICT budget across various segments within a technology category
  • Vendor satisfaction ratings for various core and advanced technology categories
  • Insight into media companies' preferred buying approaches
  • Business and IT objectives that media companies are looking to achieve through their IT investment strategies
  • Factors that are influencing media companies' decisions to select an ICT provider

Reasons To Buy

Understand how the media companies ICT landscape is set to change in 2015 to prioritize your target market

Comprehend how money are being allocated by media companies in specific geographies and size bands to improve your market penetration

Make effective business decisions by recognizing the opportunities within each of the core areas of ICT spend (hardware, software, IT services, telecommunications, and consulting)

Realign your sales initiatives by understanding the current strategic objectives of media companies

Enhance your market segmentation with the included, detailed breakdown of opportunities within selected technology categories (mobility, business intelligence, and cloud computing)

Prioritize your focus areas by understanding which factors are influencing media companies' decisions when selecting an ICT provider

Understand the changes in customers' priorities and identify the business and IT objectives that media companies are looking to achieve through their ICT investment strategies

Table of Contents

1. Trends in ICT budgets

  • 1.1. Introduction
  • 1.2. Survey demographics
  • 1.3. ICT budget changes
  • 1.4. ICT budget allocation by core technology area
    • 1.4.1. Hardware budget breakdown
    • 1.4.2. Software budget breakdowns
    • 1.4.3. Third party IT services expenditure
    • 1.4.4. Cloud computing budget
  • 1.5. ICT budget allocation by function
  • 1.6. Outsourced IT functions

2. ICT investment priorities and vendor satisfaction

  • 2.1. Introduction
    • 2.1.1. Mobility
    • 2.1.2. Business intelligence
    • 2.1.3. Cloud computing

3. ICT procurement trends

  • 3.1. Introduction
  • 3.2. Business objectives and IT objectives influencing IT investment strategy
  • 3.3. ICT provider selection

4. Sector-specific trends

  • 4.1. Introduction
  • 4.2. IT expenditure plans for various technology areas
  • 4.3. Technology areas receiving the largest investments
  • 4.4. Primary objectives of various systems components

5. Summary

  • 5.1. Media companies are aggressively investing in various ICT domains to achieve a competitive edge

6. Appendix

  • 6.1. Definitions
  • 6.2. Further reading
  • 6.3. Contact the authors

List of Figures

  • Figure 1: Media companies ICT survey geographic breakdown
  • Figure 2: Media companies ICT survey breakdown by size band (number of employees)
  • Figure 3: Recent and expected ICT budget changes among media companies
  • Figure 4: Media companies' (external) ICT budget allocation, 2014 and 2015
  • Figure 5: Media companies' average hardware budget allocation
  • Figure 6: Average allocation of software budgets among media companies
  • Figure 7: Media companies' average IT services budget allocation
  • Figure 8: Media companies' average cloud computing budget allocation by technology
  • Figure 9: Media companies' average cloud computing budget allocation by implementation type
  • Figure 10: Media companies' ICT budget allocation by function, 2014 and 2015
  • Figure 11: Outsourced IT functions - Media companies' current and future outsourcing priorities
  • Figure 12: Mobility - Media companies' current and future investment priorities
  • Figure 13: Mobility - selected primary provider and vendor satisfaction among media companies
  • Figure 14: Business intelligence - Media companies' current and future investment priorities
  • Figure 15: Business intelligence - selected primary provider and vendor satisfaction among media companies
  • Figure 16: Cloud computing - Media companies' current and future investment priorities
  • Figure 17: Cloud computing - selected primary provider and vendor satisfaction among media companies
  • Figure 18: Business objectives and IT objectives which influence media companies' IT investment strategy
  • Figure 19: Factors influencing media companies' decision to choose an ICT provider
  • Figure 20: IT expenditure plans in 2015 compared to 2014, for specific technology areas among media companies
  • Figure 21: Top three IT projects in 2015 for media companies
  • Figure 22: Importance of the following primary objectives among various systems components within media companies
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