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メディア産業のICT投資の動向:企業のICT支出パターンの見通し

ICT investment trends in the media industry

発行 GlobalData 商品コード 314912
出版日 ページ情報 英文 37 Pages
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メディア産業のICT投資の動向:企業のICT支出パターンの見通し ICT investment trends in the media industry
出版日: 2016年11月30日 ページ情報: 英文 37 Pages
概要

当レポートでは、メディア企業112社を対象に実施した、情報通信技術(ICT)の投資動向に関する調査結果に基づき、企業のICT支出の中核分野(ハードウェア、ソフトウェア、ITサービス、通信、コンサルティング)にICT予算をどのように配分するか、その現状について検証して、体系的な情報を提供しています。

第1章 ICT予算の動向

  • イントロダクション
  • 調査人口統計
  • ICT予算の変化
  • ICT予算の配分:中核技術分野別
    • ハードウェア予算の内訳
    • ソフトウェア予算の内訳
    • サードパーティITサービス支出
    • 通信予算
  • ICT予算の配分:機能別
  • IT機能のアウトソース

第2章 ICT投資の優先順位とベンダーのマインドシェア

  • イントロダクション
    • ビジネスインテリジェンス(BI)
    • モビリティ
    • クラウドコンピューティング

第3章 ICT調達の動向

  • イントロダクション
  • IT投資戦略に影響を与える業務目標
  • IT投資戦略に影響を与えるIT目標
  • ICTプロバイダーの選定

第4章 産業別の動向

  • イントロダクション
  • 固有の事業分野に対するIT支出計画
  • 最大の投資の事業分野
  • さまざまなシステムコンポーネントの主要目的

第5章 サマリー

  • 事業の拡大と競争上の優位性を獲得するため、ICT支出を増加中

第6章 付録

  • 定義
  • 関連調査
  • 連絡先

図表

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目次
Product Code: KG0232CI

Summary

In a deadline-driven industry such as media, it is critical that time-sensitive projects be completed and delivered on schedule. The industry needs highly skilled practitioners in areas such as digital convergence, content delivery, multi-platform mobile support, social media, and customer loyalty initiatives, as well as seasonal resources such as customer service agents to attract and service their customer base. Consequently, emerging technology areas such as cloud computing, IP-enabled triple/quad play, mobile commerce, business analytics, long term evolution (LTE), online security, and CRM continue to drive digital convergence and content to customers.

Key Findings

Kable's survey finds that media companies are investing in core areas of ICT expenditure, including hardware, software, and IT services.

Moreover, as a strategy for contending with extreme disruption from new market entrants and rapidly evolving customer preferences, media and broadcast companies are investing heavily in advanced technologies.

The survey also finds a sizeable increase in enterprises' investments in software solutions, driven by the need to gain insights into their sales pipelines, creative and revenue planning, production, and traffic; enterprises are also incorporating analytics to identify loose ends and take corrective actions to maximize revenues.

Synopsis

This report presents the findings from a survey of 82 media companies regarding their Information and Communications Technology (ICT) investment trends. The survey investigates how media companies currently allocate their ICT budgets across the core areas of enterprise ICT expenditure: hardware, software, IT services, communications, and consulting. The report illustrates the core technologies that banks are investing in, including IoT, cloud computing, business intelligence, and mobility management. The survey also highlights the approach to purchasing technology adopted by media companies. Through Kable's survey, the report aims to provide a better insight to ICT vendors and service providers when pitching their solutions to media companies. The report focuses on media companies' ICT expenditure trends for specific business areas and technologies, identifying the top three IT projects, and understanding the primary objectives of various systems components.

In particular, it provides an in-depth analysis of the following:

How ICT budgets are set to change in 2016 in terms of their overall size

Allocation across the core elements of IT spend, including hardware, software, services, communications, and consulting

Distribution of ICT money in areas such as the networks, applications, service desk, and data centers

Which ICT functions media enterprises are interested in outsourcing

Media enterprises' investment priorities based on their budget allocations across core technology categories such as IoT, cloud computing, business intelligence, and mobility management

Factors that are influencing media enterprises' investments in each technology category

How media enterprises' IT budgets are currently allocated across various segments within a technology category

Media enterprises' distribution of their ICT budget across various segments within a technology category

Vendor satisfaction ratings for various core and advanced technology categories

Insight into media enterprises' preferred buying approaches

Business objectives that media enterprises are looking to achieve through their IT investment strategies

Factors that are influencing media enterprises' decisions to select an ICT provider

Reasons To Buy

Understand how the media enterprises ICT landscape is set to change in 2016 to prioritize your target market

Comprehend how ICT money are being allocated by media enterprises in specific geographies and size bands to improve your market penetration

Make effective business decisions by recognizing the opportunities within each of the core areas of ICT spend (hardware, software, IT services, telecommunications, and consulting)

Realign your sales initiatives by understanding the current strategic objectives of media enterprises

Enhance your market segmentation with the included, detailed breakdown of opportunities within selected technology categories (IoT, cloud computing, business intelligence, and mobility management)

Prioritize your focus areas by understanding which factors are influencing UK enterprises' decisions when selecting an ICT provider

Understand the changes in customers' priorities and identify the business objectives that media enterprises are looking to achieve through their ICT investment strategies

Table of Contents

1 Trends in ICT budgets

  • 1.1 Introduction
  • 1.2 Survey demographics
  • 1.3 ICT budget changes
  • 1.4 ICT budget allocation by core technology area
    • 1.4.1 Hardware budget breakdown
    • 1.4.2 Software budget breakdowns
    • 1.4.3 Third party IT services expenditure
    • 1.4.4 Communications expenditure
    • 1.4.5 Cloud computing budget
  • 1.5 ICT budget allocation by function
  • 1.6 Outsourced IT functions

2 ICT investment priorities and vendor satisfaction

  • 2.1 Introduction
    • 2.1.1 Internet of things (IoT)
    • 2.1.2 Cloud computing
    • 2.1.3 Business intelligence
    • 2.1.4 Mobility management

3 ICT procurement trends

  • 3.1 Introduction
  • 3.2 Business objectives influencing IT investment strategy
  • 3.3 ICT provider selection
  • 3.4 Key decision maker for purchasing technology

4 Summary

  • 4.1 Media enterprises are undergoing a complete transformation owing to the digital revolution

5 Appendix

  • 5.1 Definitions
  • 5.2 Further reading
  • 5.3 Contact the authors

List of Figures

  • Figure 1: Media enterprise ICT survey industry breakdown
  • Figure 2: Media enterprise ICT survey breakdown by size band (number of employees)
  • Figure 3: Recent and expected ICT budget changes among Media enterprises
  • Figure 4: Media enterprises' (external) ICT budget allocation, 2015 and 2016
  • Figure 5: Media enterprises' average hardware budget allocation
  • Figure 6: Average allocation of software budgets in Media enterprise market
  • Figure 7: Media enterprises' average IT services budget allocation
  • Figure 8: Media enterprises' average communications expenditure
  • Figure 9: Media enterprises' average cloud computing budget allocation by technology
  • Figure 10: Media enterprises' average cloud computing budget allocation by implementation type
  • Figure 11: Media enterprises' ICT budget allocation by function, 2015 and 2016
  • Figure 12: Outsourced IT functions - Media enterprises' current and future outsourcing priorities
  • Figure 13: IoT - Media enterprises' current and future investment priorities
  • Figure 14: IoT - selected primary provider and vendor satisfaction among Media enterprises
  • Figure 15: Cloud computing - Media enterprises' current and future investment priorities
  • Figure 16: Cloud computing - selected primary provider and vendor satisfaction among Media enterprises
  • Figure 17: Business intelligence - Media enterprises' current and future investment priorities
  • Figure 18: Business intelligence - selected primary provider and vendor satisfaction among Media enterprises
  • Figure 19: Mobility management - Media enterprises' current and future investment priorities
  • Figure 20: Mobility management - selected primary provider and vendor satisfaction among Media enterprises
  • Figure 21: Business objectives which influence Media enterprises' IT investment strategy
  • Figure 22: Factors influencing Media enterprises' decision to choose an ICT provider
  • Figure 23: Role of key entities in making ICT purchasing decisions
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