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市場調査レポート

中東のICT投資動向:企業のICT支出パターンの予測

ICT investment trends in the Middle East : Enterprise ICT spending patterns through to the end of 2016

発行 Kable 商品コード 307090
出版日 ページ情報 英文 28 Pages
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中東のICT投資動向:企業のICT支出パターンの予測 ICT investment trends in the Middle East : Enterprise ICT spending patterns through to the end of 2016
出版日: 2015年08月13日 ページ情報: 英文 28 Pages
概要

当レポートでは、中東企業121社を対象に情報通信技術(ICT)への投資動向に関する調査を行った結果から、ICT予算の配分、調達の経路、投資に影響する事業・IT目標、ベンダー選定への影響因子などをまとめています。

第1章 ICT予算の動向

  • イントロダクション
  • 調査人口統計
  • ICT予算の変化
  • ICT予算の配分:中核技術分野別
    • ハードウェア予算の内訳
    • ソフトウェア予算の内訳
    • サードパーティーITサービス支出
    • 通信予測
  • ICT予算の配分:機能別
  • IT機能のアウトソース

第2章 ICT投資の優先順位とベンダーのマインドシェア

  • イントロダクション
  • 中核技術投資の優先順位
    • ビジネスインテリジェンス
    • コンテンツ管理
    • コミュニケーション・コラボレーション
    • クラウドコンピューティングソリューション

第3章 ICT調達の動向

  • イントロダクション
  • 購買チャネル
  • IT投資戦略に影響を与える事業目標
  • IT投資戦略に影響を与えるIT目標
  • ICTプロバイダーの選定

第4章 サマリー

  • 世界的な競合の激化と政府イニシアチブが中東企業におけるICTの利用を推進

第5章 付録

  • 定義
  • 関連調査
  • 連絡先

図表

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: KG0172CI

Summary

Middle Eastern enterprises are prioritizing investment in various ICT domains in 2015 to achieve sustainable economic growth and competitiveness. Additionally, foreign direct investment (FDI) in various ICT investment programs and the announcement of various e-government initiatives, creation of new job opportunities, and technology transfer and stimulation of competition and innovation are propelling growth in the region's ICT industry.

Key Findings

Kable's survey shows that conservative Middle Eastern enterprises are investing a high proportion of their ICT budgets in the core ICT domains of software and hardware in 2015, followed by IT services

In order to take precautions against thefts and security breaches, Middle Eastern enterprises are moving their data onto the private cloud

Pricing remains the most important criterion when choosing an ICT provider

Synopsis

ICT investment trends in the Middle East presents the findings from a survey of 121 Middle Eastern enterprises regarding their Information and Communications Technology (ICT) investment trends. The survey investigates how Middle Eastern enterprises currently allocate their ICT budgets across the core areas of enterprise ICT expenditure: hardware, software, IT services, communications, and consulting.

The report illustrates the core technologies enterprises are investing in, including enterprise application, business intelligence, and security products. Understand the approach adopted by enterprises in the Middle East to purchase technology and get a better insight into ICT vendors and services providers when pitching their solutions to enterprises in the Middle East.

In particular, it provides an in-depth analysis of the following:

  • How ICT budgets are set to change in 2015 in terms of their overall size
  • Allocation across the core elements of IT spend, including hardware, software, services, communications, and consulting
  • Distribution of ICT money in areas such as the networks, applications, service desk, and data centers
  • Which ICT functions Middle Eastern enterprises are interested in outsourcing
  • Middle Eastern enterprises' investment priorities based on their budget allocations across core technology categories such as enterprise applications, business intelligence, and security products
  • Factors that are influencing Middle East enterprises' investments in each technology category
  • How Middle Eastern enterprises' IT budgets are currently allocated across various segments within a technology category
  • Middle Eastern enterprises' distribution of their ICT budget across various segments within a technology category
  • Vendor satisfaction ratings for various core and advanced technology categories
  • Insight into Middle Eastern enterprises' preferred buying approaches
  • Business and IT objectives that Middle Eastern enterprises are looking to achieve through their IT investment strategies
  • Factors that are influencing Middle Eastern enterprises' decisions to select an ICT provider

Reasons To Buy

Understand how the Middle Eastern enterprise ICT landscape is set to change in 2015 to prioritize your target market

Comprehend how ICT money are being allocated by Middle Eastern enterprises in specific verticals and size bands to improve your market penetration

Make effective business decisions by recognizing the opportunities within each of the core areas of ICT spend (hardware, software, IT services, telecommunications, and consulting)

Realign your sales initiatives by understanding the current strategic objectives of Middle Eastern enterprises

Enhance your market segmentation with the included, detailed breakdown of opportunities within selected technology categories (enterprise application, business intelligence, and security products)

Prioritize your focus areas by understanding which factors are influencing Middle Eastern enterprises' decisions when selecting an ICT provider

Understand the changes in customers' priorities and identify the business and IT objectives that Middle Eastern enterprises are looking to achieve through their ICT investment strategies

Table of Contents

1. Trends in ICT budgets

  • 1.1. Introduction
  • 1.2. Survey demographics
  • 1.3. ICT budget changes
  • 1.4. ICT budget allocation by core technology area
    • 1.4.1. Hardware budget breakdown
    • 1.4.2. Software budget breakdowns
    • 1.4.3. Third party IT services expenditure
    • 1.4.4. Cloud computing budget
  • 1.5. ICT budget allocation by function
  • 1.6. Outsourced IT functions

2. ICT investment priorities and vendor satisfaction

  • 2.1. Introduction
    • 2.1.1. Enterprise applications
    • 2.1.2. Business intelligence
    • 2.1.3. Security products

3. ICT procurement trends

  • 3.1. Introduction
  • 3.2. Business objectives and IT objectives influencing IT investment strategy
  • 3.3. ICT provider selection

4. Summary

  • 4.1. Middle Eastern enterprises are prioritizing investment in various ICT domains in 2015 to achieve sustainable economic growth and competitiveness

5. Appendix

  • 5.1. Definitions
  • 5.2. Further reading
  • 5.3. Contact the authors

List of Figures

  • Figure 1: Middle Eastern enterprise ICT survey industry breakdown
  • Figure 2: Middle Eastern enterprise ICT survey breakdown by size band (number of employees)
  • Figure 3: Recent and expected ICT budget changes among Middle Eastern enterprises
  • Figure 4: Middle Eastern enterprises' (external) ICT budget allocation, 2014 and 2015
  • Figure 5: Middle Eastern enterprises' average hardware budget allocation
  • Figure 6: Average allocation of software budgets in Middle Eastern enterprise market
  • Figure 7: Middle Eastern enterprises' average IT services budget allocation
  • Figure 8: Middle Eastern enterprises' average cloud computing budget allocation by technology
  • Figure 8: Middle Eastern enterprises' average cloud computing budget allocation by implementation type
  • Figure 10: Middle Eastern enterprises' ICT budget allocation by function, 2014 and 2015
  • Figure 11: Outsourced IT functions - Middle Eastern enterprises' current and future outsourcing priorities
  • Figure 12: Enterprise applications - Middle Eastern enterprises' current and future investment priorities
  • Figure 13: Enterprise applications - selected primary provider and vendor satisfaction among Middle Eastern enterprises
  • Figure 14: Business intelligence - Middle Eastern enterprises' current and future investment priorities
  • Figure 15: Business intelligence - selected primary provider and vendor satisfaction among Middle Eastern enterprises
  • Figure 16: Security products - Middle Eastern enterprises' current and future investment priorities
  • Figure 17: Security products - selected primary provider and vendor satisfaction among Middle Eastern enterprises
  • Figure 18: Business objectives and IT objectives which influence Middle Eastern enterprises' IT investment strategy
  • Figure 19: Factors influencing Middle Eastern enterprises' decision to choose an ICT provider
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