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表紙:世界のアスリージャーウェア市場:一時的な流行か、浸透しているか
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599183

世界のアスリージャーウェア市場:一時的な流行か、浸透しているか

Global Market Review of Athleisurewear: A Fad or Here To Stay?

出版日: | 発行: just-style | ページ情報: 英文 62 Pages | 納期: 即日から翌営業日

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世界のアスリージャーウェア市場:一時的な流行か、浸透しているか
出版日: 2017年11月01日
発行: just-style
ページ情報: 英文 62 Pages
納期: 即日から翌営業日
  • 全表示
  • 概要
  • 目次
概要

当レポートでは、世界のアスリージャー (アスレチック + レジャー) ウェア市場について調査分析し、概要、市場規模、価格、セグメント別の市場分析、ブランドなど、体系的な情報を提供しています。

第1章 アスリージャーウェアの説明

  • 創造的なマーケティングの観点からのアスリージャーウェア
  • アスリージャー活動
  • アスリージャーウェアの販売場所/方法

第2章 世界のスポーツアパレル市場

  • 世界の衣料市場 (小売価格)
  • 主要国のアパレル市場 (小売価格)
  • 世界のスポーツアパレルから、世界のアスリージャーウェア市場へ

第3章 人口と運動への参加

  • 主要国における人口
  • 主要国における運動への参加
  • 世界の成人の運動への参加
  • 運動への参加数

第4章 アスリージャーウェアの平均衣料価格

  • 英国の価格
  • 米国の価格
  • 中国の価格

第5章 アスリージャーウェアの消費推計:製品別

  • 衣料カテゴリー、活動目的
  • カタログ利用、オンライン

第6章 アスリージャーウェアの出荷推計:活動別

  • 活動
  • 活動と衣料要件

第7章 アスリージャーウェアの出荷推計:購入方法別

第8章 アスリージャーウェア市場額の推計

  • 米国の運動分析
  • 米国、欧州、英国のフィットネス参加レベル
  • その他の地域のフィットネス参加レベル
  • アスリージャーウェア市場額の推計

第9章 ファッション誌、有名人、ブロガー要因

  • 有名人によるアスリージャー宣伝
  • デザイナーとしての有名人

第10章 ブランドと自社ブランド

  • Alexander WangとAdidas、巨大なスポーツブランド
  • ヨガ
  • 入手可能な贅沢
  • 入手しにくい贅沢
  • 中国、瞑想とアスリージャーウェア

第11章 アスリージャー:一時的な流行か、浸透しているか

目次
Product Code: 284730

The global athleisurewear market is seen by many to be at a tipping point. Is it here to stay or will it just end up as yet another fashion fad?

This report is a significant departure from just-style's normal approach to clothing market sectors. The fundamental premise of this report is that athleisurewear is worn for the purpose of the experience, not as a product only. Consequently, although there are market estimates using typical just-style methods, they are based on what the garment is to be worn for, rather than what the garment actually is.

The report concentrates on activities that the consumers of athleisurewear participate in to undertake the experience. The report suggests that organisers of "experiences" are not good at selling merchandise as an add-on, and often are not set up to do so. They are missing out on a commercial opportunity, and are allowing "organised" retail to dominate this clothing sector.

General purpose physical (bricks and mortar shops) retailers are not attracting athleisurewear purchasers. They see them as too bland and ordinary. Specialist sports physical (bricks and mortar shops) retailers are attracting athleisurewear consumers through a mix of sports brand power and reasonable pricing. Both general purpose catalogues/internet sites and athleisure specialist catalogues/internet sites appear to be gaining market share.

Estimating the global athleisure clothing market

In order to estimate market size for athleisurewear, there are three dimensions involved; garments, activities and method of purchase. Think of this as a cube of data. The cube can be sliced and diced in a variety of ways, but in order to drill down to specific athleisure garments bought to be worn for an activity, the whole clothing world has to be sub-divided, then sub-divided again, and then yet again.

In the report, we begin estimating the market size for athleisurewear by firstly estimating the market sizes for apparel. We provide data on the following regions and markets:

  • World totals
  • North America
  • Europe
  • Asia
  • South America
  • USA
  • France
  • Germany
  • Italy
  • Spain
  • UK
  • Russia
  • India
  • China
  • Japan
  • Brazil

And the following categories:

  • Indoorwear
  • Outdoorwear
  • Underwear
  • Accessories
  • Sports/casual
  • Sports/sporty casual

Given the embryonic nature of the sector, throughout the report, we only focus on latest year rather than trending or forecasting mutliple years.

The report then looks at population and exercise participation. We estimated the percentage and volume of adults in selected North American and European countries who are:

  • Taking exercise of some sort
  • In organised sports activities
  • Members of a health club, gym or fitness centre
  • Involved in athleisure activities

This information has then been combined with retail pricing data and purchases by leisure activity, for us to estimate potential consumption and therefore purchase of athleisurewear.

So this report's methodology finally arrives at estimates of consumer purchase volumes of athleisurewear by major country and regions for 2017.

Elsewhere in the report, the authors discuss celebrity endorsements and design, brand and owner profiles and we conclude on whether the category is set to be just a short-term trend, or an irreversible change to consumers' wearing habits.

Table of Contents

Report methodology

  • Abstract
  • Methods for market estimates
  • Geographical world regions
  • Exchange rates

Chapter 1: Athleisurewear explained

  • Athleisurewear from a creative marketing perspective
  • Athleisure activities
  • Where and how athleisurewear is sold

Chapter 2: The global sports apparel market

  • The global clothing market at retail prices
  • Selected country apparel markets at retail prices
  • How to get from global sports apparel to the global athleisurewear market

Chapter 3 Population and exercise participation

  • Population in selected countries
  • Exercise participation in selected countries
  • World adult exercise participation
  • Caveat on exercise participation numbers

Chapter 4: Athleisurewear average garment prices

  • UK pricing
  • US pricing
  • China pricing

Chapter 5: Athleisurewear consumption estimates by product

  • Garment categories, and activity purpose for which worn
  • Use of the offer made in catalogues and online

Chapter 6: Athleisurewear unit estimates by activity

  • Activities for which used
  • Activities and garment requirements

    Chapter 7: Athleisurewear unit estimates by method of purchase

Chapter 8: Athleisurewear market value estimates

  • Exercise analysis in the US
  • US, European and UK fitness participation levels
  • Rest of world fitness participation levels
  • just-style's athleisurewear market value estimates

Chapter 9: The fashion magazines, celebrity and blogger factor

  • Athleisure endorsements from celebrities
  • Celebrities as designers

Chapter 10: Brands and own labels

  • Alexander Wang and Adidas, the giant sports brands
  • Yoga
  • Accessible luxury
  • Not so accessible luxury
  • China, meditation and athleisurewear

Chapter 11: Athleisure: just a trend, or an irreversible change to wearing habits?

List of tables and figures

  • Table 1: Trading exchange rates at 2nd October 2017
  • Table 2: Estimated 2017 market for apparel and sports apparel (world total and regions) at retail prices (US$bn, % share and spend per person)
  • Table 3: Estimated 2017 market for apparel and sports apparel (selected country markets) at retail prices (US$bn, % share and spend per person)
  • Table 4: Selected country populations and the potential adult consumer market volume for athleisurewear
  • Table 5: Region populations and the potential adult consumer market for athleisurewear
  • Table 6: Retail price ranges in the UK for athleisure bras, tops, tanks, leggings, hoodies and joggers, by brand (US$)
  • Table 7: Retail price ranges in the US for athleisure bras, tops, tanks, leggings, hoodies and joggers, by brand/retailer (US$)
  • Table 8: Online retail price ranges in China for athleisure bras, tops, tanks, leggings, hoodies and joggers (US$)
  • Table 12: Number and % of garments featured in the SS17 catalogues of two UK athleisure/sports brands
  • Table 13: Athleisurewear unit product mix
  • Table 14: Female athleisure activities and estimated % of participants
  • Table 15: Male athleisure activities and estimated % of participants
  • Table 9: Consumer involvement in exercise and estimated athleisurewear garment purchases per year in USA and selected European countries
  • Table 10: Consumer involvement in exercise and estimated athleisurewear garment purchases per year in world total and regions
  • Table 11: Estimated 2017 athleisurewear market values for world total and regions
  • Figure: Gigi Hadid
  • Figure: Kim Kardashian
  • Figure: Bella Hadid
  • Figure: Kendall Jenner
  • Figure: Chrissy Teigen
  • Figure: Kate Hudson in Fablectics
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