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高機能アウトドアアパレル:山と谷、原野

Outdoor Performance Apparel: Peaks, Valleys and Green Fields

発行 just-style 商品コード 322905
出版日 ページ情報 英文 54 Pages
納期: 即日から翌営業日
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本日の銀行送金レート: 1USD=101.50円で換算しております。
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高機能アウトドアアパレル:山と谷、原野 Outdoor Performance Apparel: Peaks, Valleys and Green Fields
出版日: 2015年01月13日 ページ情報: 英文 54 Pages
概要

2013年、世界のアウトドアアパレルは、売上高が250億米ドルを超え、新興市場で二桁成長を遂げました。2014年、アウトドア産業は岐路に立ち、人口統計の変化、調達の問題、活発なスポーツウェア産業との競合など、課題に直面しています。

当レポートでは、アウトドア産業の現状と見通しについて調査分析し、主要ブランドと小売業者、将来有望な成長市場などについて、体系的な情報を提供しています。

第1章 外に出る

  • アウトドア産業の定義
  • アウトドア顧客とは
  • 世界市場は参加企業によって異なる
  • アウトドア売上高成長:国別

第2章 アウトドア小売業者はコンパスの調整を必要とする

  • オムニチャネルもアウトドア売上高を促進
  • 専門小売業者は数が強み

第3章 アウトドアブランドは小売のシェアを盗む

  • 先頭集団
  • 成長カテゴリー・地域

第4章 高機能テキスタイル・技術がジャンルを定義する

  • 構成ブランドがアウトドア消費者をターゲット
  • 高機能な難問
  • ナノシルバー
  • ダウン
  • 快適さ、高機能、健康的
  • 着用可能
  • 自然に振る舞う

第5章 次世代のアウトドア消費者の発見

  • 都市に住むミレニアル世代とアウトドア
  • 過ぎたるは及ばざるがごとし
  • ポストミレニアル世代を推進
  • より開放的に
  • 女性向けアウトドアは未開の可能性

第6章 将来の見通し

図表

目次

"Outdoor is a metaphor for freedom, adventure, adrenalin, extraversion, creativity, dynamism, and personal power." Mike Lipkin, president of Lipkin/Environics.

Report extract:

Outdoor brands have benefitted from the overall casualisation of apparel, while maintaining a "cool" factor based on an implied lifestyle of adventure, leisure, and sport. The pricing of high-end technical apparel makes these brands aspirational, while the mid-level and mass market brands benefit from outdoor apparel's cachet."

Worldwide sales of outdoor apparel in 2013 were over US$25bn, driven by double-digit growth rates in emerging markets.

In 2014, the outdoor industry is at a crossroads, challenged by changing demographics, sourcing issues, and competition from the active sportswear industry. The small specialty retailers who represent the heart and soul of the industry are threatened by big box chains, the digital revolution, and the apparel brands who are now marketing directly to the consumer.

This report examines the current status and future prospects of the outdoor industry, identifying leading brands and retailers, and the most promising markets for future growth. It looks into innovative marketing concepts and efforts to diversify on the part of industry brands and retailers, and features the opinions of several industry stakeholders. It also illustrates how the outdoor apparel market will increasingly overlap the active and lifestyle apparel segments, as it continues to grow in relevance and value.

This report provides essential information, including:

  • Clear explanation of the varying categories of outdoor apparel
  • Overview of market performances worldwide, highlighting growth trends
  • Financial summary of the top 40 leading outdoor retailers worldwide
  • Financial summary of the top 70 leading outdoor brands worldwide
  • Latest materials, technologies and ingredients trends
  • Wearable technology in the outdoor garment sector
  • An assessment of future growth consumer segments
  • Predictions for the future of the outdoor apparel category
  • Interviews with PrimaLoft, Triple 2, OIA, Nau, Terramar Sports, Adidas Outdoor USA, Mammut, Columbia/Prana, Schoeller Textil, Heapsylon, Zensah, Chia Heir Group, Concept III, Sitip

"Brands constantly need to enhance the way they position themselves online so they are user friendly, engaging and resonating with target consumers. The entire mobile experience from start to finish must be efficient enough to keep consumer's attention, but appealing enough to establish brand loyalty." Greg Thomsen, managing director of Adidas Outdoor USA.

Table of Contents

Introduction

Chapter 1 - Taking it outside

  • Defining the outdoor industry
  • Who is the outdoor customer?
  • Global markets differ in participation
  • Outdoor sales growth by country

Chapter 2 - Outdoor retailers may need to adjust the compass

  • Omni-channel is also driving outdoor sales
  • Specialty retailers find strength in numbers

Chapter 3 - Outdoor brands are stealing retail share

  • The leaders of the pack
  • Growing categories and regions

Chapter 4 - Performance textiles and technologies define the genre

  • Ingredient brands target outdoor consumers
  • The performance conundrum
  • No, no, nano-silver
  • Getting down with down
  • Enhancing comfort, performance, and wellness
  • Wearables and the outdoors
  • Act naturally

Chapter 5 - Finding the next generation of outdoor consumers

  • Urban millennials and the outdoors
  • Less is more
  • Encouraging the post-millennials
  • Becoming more inclusive
  • The untapped potential of women in the outdoors

Chapter 6 - The future outlook

  • Sourcing's shifting sands
  • Trade legislation favouring the outdoor industry
  • The outdoors knows no boundaries
  • The growing cycling sector
  • Yoga stretches ahead
  • Adventure knows no boundaries
  • More of us want to fish and hunt
  • Climbing to work out
  • The future of outdoor performance apparel

List of figures

  • Figure 1: 2013 market share for outdoor categories in Europe
  • Figure 2: Fastest growing outdoor activities in the US, 2010-2013
  • Figure 3: Key regional figures for outdoor apparel retail sales, 2013
  • Figure 4: Full-year 2013 sales results from core outdoor retailers
  • Figure 5: Key outdoor brands, sales, and distribution, 2012-2013
  • Figure 6: Women as percentage of total participants in recreation activities, 2011-2013
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