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高機能アウトドアアパレル

Outdoor Performance Apparel 2016: A Broader Perspective

発行 just-style 商品コード 322905
出版日 ページ情報 英文 56 Pages
納期: 即日から翌営業日
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本日の銀行送金レート: 1USD=115.18円で換算しております。
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高機能アウトドアアパレル Outdoor Performance Apparel 2016: A Broader Perspective
出版日: 2016年12月01日 ページ情報: 英文 56 Pages
概要

2013年、世界のアウトドアアパレルは、売上高が250億米ドルを超え、新興市場で二桁成長を遂げました。2014年、アウトドア産業は岐路に立ち、人口統計の変化、調達の問題、活発なスポーツウェア産業との競合など、課題に直面しています。

当レポートでは、アウトドア産業の現状と見通しについて調査分析し、主要ブランドと小売業者、将来有望な成長市場などについて、体系的な情報を提供しています。

第1章 外に出る

  • アウトドア産業の定義
  • アウトドア顧客とは
  • 世界市場は参加企業によって異なる
  • アウトドア売上高成長:国別

第2章 アウトドア小売業者はコンパスの調整を必要とする

  • オムニチャネルもアウトドア売上高を促進
  • 専門小売業者は数が強み

第3章 アウトドアブランドは小売のシェアを盗む

  • 先頭集団
  • 成長カテゴリー・地域

第4章 高機能テキスタイル・技術がジャンルを定義する

  • 構成ブランドがアウトドア消費者をターゲット
  • 高機能な難問
  • ナノシルバー
  • ダウン
  • 快適さ、高機能、健康的
  • 着用可能
  • 自然に振る舞う

第5章 次世代のアウトドア消費者の発見

  • 都市に住むミレニアル世代とアウトドア
  • 過ぎたるは及ばざるがごとし
  • ポストミレニアル世代を推進
  • より開放的に
  • 女性向けアウトドアは未開の可能性

第6章 将来の見通し

図表

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目次
Product Code: 263255

As recently as 2013, sales of outdoor performance apparel were growing at a rate of 6% in the US; by 2.5% in Europe; and by double digits in emerging economies. Outdoor industry sales were outpacing fashion sales, driving an explosion of new brands and "performance" spin-offs, along with a vast expansion of outdoor retail sites and sales channels.

Those were the good old days. In 2016, the call of the wild sounds a lot different. While interest and participation in the outdoors is growing, the outdoor consumer is changing, becoming younger, more diverse, and more social.

The lines between outdoor activities are blurring, while sales of traditional outdoor apparel, engineered for specific activities, are stagnating. Today's outdoorists are searching for hybrid outdoor apparel with versatile functionality, rather than purchasing activity-specific kit.

"The industry has been obsessed with the core adventurer, but that's not the way most people now experience the outdoors," explains Michael Cattanach, global product director for performance fabric innovator Polartec.

This report gathers retail market data (for outdoor industry totals and outdoor apparel) for US, Europe, China, South Korea, Australia, Japan and India.

Online sales in China soared by 61.7% last year, comprising 28.4% of the country's core outdoor market, but the report suggests international brands who are trying now to penetrate the Chinese market will no longer find an easy source of quick money, but will have to do their homework skilfully to be successful.

The report explains the current retail landscape worldwide, with coverage of major retail brands' latest activity in key markets. 2015 sales results are provided for over 50 core outdoor retailers and over 80 worldwide brands.

A round-up of the latest technology covers many important recent innovations and announcements by manufacturer, across sustainability, odour control tech, thermal regulation, lightweight innovations, stretch fibres, speed manufacturing and wearables.

New outdoor activities are discussed, including the growing popularity of trail running, cycling, camping, adventure travel, indoor climbing and "hipster hunting".

Finally, the report concludes with analysis of current manufacturing business models for sourcing and selling outdoor apparel. We suggest what may lie ahead in the short-term future and how key players may need to change their businesses to fit the new norms.

Quotes are provided throughout from many of the industry's leading suppliers, brands and retailers.

Table of Contents

Introduction: The call of the new wild

  • The outdoors as a social experience

Chapter 1: The only constant is change

  • Seasons are becoming less relevant
  • Outdoor performance apparel by another name
  • Putting a number on it
  • Value of the outdoor business in global markets
  • So, what's selling?

Chapter 2: Retail rationalisation

  • The big get bigger: mergers and acquisitions
  • When your supplier is your competition

Chapter 3: A mid-life crisis?

  • Consolidations resulting in stronger brands, but less diversity
  • Indies offer alternatives with authenticity

Chapter 4: Making technology relevant

  • Sustainability as the driver of innovation
  • Stopping the stink
  • Thermal regulation
  • The age of micro-lights
  • A better way to stretch
  • The need for speed
  • The future of wearables

Chapter 5: Appealing to the new outdoorist

  • Trail running ranks high
  • Cycling's resurgence
  • Millennials and minorities gather around the campfire
  • Social climbing
  • A new generation of hunters and gatherers
  • Lifestyle essentials upgrade with performance
  • Outdoor performance growing in travel and fashion segments
  • Encouraging the new outdoorists

Chapter 6: Inconvenient truths, and encouraging words

  • The global economy has stalled
  • Supply chain disruptions continue
  • The trend toward transparency
  • Finding the sweet spots
  • A positive long-term outlook

List of tables and figures

  • Table 1: 2015 outdoor industry retail sales by region
  • Table 2: 2015 outdoor apparel retail sales by region
  • Figure 1: Growth of US outdoor/sport apparel categories in value
  • Figure 2: Outdoor categories' share of sales in Europe, 2015
  • Table 3: Key outdoor retailers' 2015 sales
  • Table 4: Key outdoor brands' 2015 sales
  • Figure 3: Fastest growing outdoor activities in the US from 2014 to 2015
  • Figure 4: Growth in sales for US outdoor categories between latest period and projections to 2020
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