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市場調査レポート

世界のランジェリー市場:2020年までの予測

Global Market Review of Lingerie - Forecasts to 2020

発行 just-style 商品コード 294257
出版日 ページ情報 英文 60 Pages
納期: 即日から翌営業日
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本日の銀行送金レート: 1USD=102.12円で換算しております。
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世界のランジェリー市場:2020年までの予測 Global Market Review of Lingerie - Forecasts to 2020
出版日: 2015年07月13日 ページ情報: 英文 60 Pages
概要

ランジェリー市場全体は、2020年までに、小売価格で306億5,000万米ドルに達すると予測されています。

当レポートでは、世界のランジェリー市場について調査分析し、製品・市場・消費者・サプライチェーンの見通し、市場の売上高、ブランド戦略、流通の問題点などについて、体系的な情報を提供しています。

第1章 ランジェリー:製品の見通し

  • 製品の定義とカテゴリー
  • ブラジャーの様式
  • ブリーフの様式
  • その他

第2章 ランジェリー:市場の見通し

  • さまざまなタイプの小売業者
  • 小売市場の価格設定
  • 現在の小売市場のアプローチ

第3章 ランジェリー:消費者の見通し

  • ワードローブ・ファッション・機能におけるランジェリー
  • 多様な製品市場におけるブランドと自社ブランドのロイヤルティ

第4章 ランジェリー:サプライチェーンの見通し

  • 標準的な市場へのルート
  • 衣服の構造
  • ランジェリーにおける付加価値チェーン

第5章 世界のランジェリー市場

  • 市場へのアプローチ
  • 地理的な世界の地域
  • 世界の小売ランジェリーの売上高

第6章 世界のランジェリー市場 (数百万単位)

  • 売上高

第7章 世界のランジェリー市場 (2010年)

  • 売上高

第8章 世界のランジェリー市場 (2020年)

  • 売上高

第9章 タイムラインと成長率

  • タイムライン
  • 成長率

第10章 ブランド戦略と自社ブランドの問題点

第11章 流通の問題点 (インターネットを含む)

第12章 サプライチェーンの問題点

第13章 商業・M&Aの問題点

第14章 2020年への動向

  • 製品とマーケティング
  • ブランド戦略と自社ブランド
  • インターネット
  • サプライチェーン
  • M&A

図表

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: 240847

By 2020, just-style estimates that the lingerie market in total will be worth US$30.65bn at retail value, with potential growth of 3.8% over 2015.

Of this value, the bra market will be worth US$16.96bn, the briefs market US$10.23bn, and 'other' lingerie will be worth US$ 3.46bn.

Unit growth will be 27 million extra bras, of which 15 million will be sold in Asia, and 77 million extra briefs.

This is a welcome return to growth for an apparel sector for which performance between 2010 and 2014 was hardly dynamic. However, there are warning bells ringing, particularly for the European market.

According to this latest edition of just-style's perennial report, retailers, except the lingerie specialists, can and should keep their ranges narrow. They should concentrate on being good at something, be it comfort, up to date fashion, sport or sexy glamour, rather than be average or poor at everything.

Other key findings:

  • brand shares are static or declining in the developed world
  • brand shares are growing in the other regions
  • own label is growing everywhere
  • anonymous is declining everywhere, as organised retail grows

It is just-style's strong contention that brands as well as own label will continue to gain percentage share in the lingerie market between 2015 and 2020.

If a business is not already selling on the internet, it is in trouble. If it is, it needs to address very carefully the order taking and fulfilment processes and their efficiencies.

And in terms of sourcing lingerie, it is rapidly becoming a matter of not where you source, but how you source. Shorter lead time manufacturing, across the diverse range of lingerie garments that make up most suppliers' offers, will become more and more important.

With almost 40 tables and figures, this report provides the essential facts, insights and data for lingerie's global market and supply chain.

Table of Contents

Executive summary

  • Product
  • Market
  • Consumer
  • Global lingerie market 2015 US$ and units
  • Global lingerie market estimate for 2020, US$ and units
  • Product and marketing issues
  • Branding and own label issues
  • Distribution issues
  • Supply chain
  • Mergers and Acquisitions

Chapter 1: Lingerie, the product perspective

  • Product definitions and lingerie product categories
  • Bra styling
  • Briefs styling
  • Other lingerie

Chapter 2: Lingerie, the market perspective

  • Different types of lingerie retailer
  • Retail market pricing segmentation
  • The current retail marketing approach to lingerie collections

Chapter 3: Lingerie, the consumer perspective

  • Lingerie in the wardrobe, fashion and function
  • Brand and own label loyalty in a diverse product market

Chapter 4: Lingerie, the supply chain perspective

  • The standard routes to market
  • Garment construction
  • The value added chain in lingerie

Chapter 5: The world lingerie market, 2015

  • Approach to quantifying the lingerie market
  • Geographical world regions
  • World retail headline lingerie sales figures, 2015
  • World retail bra sales figures, 2015
  • World retail briefs sales figures, 2015
  • World retail other lingerie sales figures, 2015
  • World retail lingerie figures by product category, 2015

Chapter 6: The world lingerie market in millions of units, 2015

  • World retail headline bras and briefs sales in units, 2015
  • World retail bra market sales figures in units, 2015
  • World retail briefs market sales figures in units, 2015
  • World retail bras and briefs unit sales figures as percentages, 2015

Chapter 7: The world lingerie market, 2010

  • World retail headline lingerie sales figures, 2010
  • World retail bra sales figures, 2010
  • World retail briefs sales figures, 2010
  • World retail other lingerie sales figures, 2010
  • World retail lingerie figures by product category, 2010

Chapter 8: The world lingerie market, 2020

  • World retail headline lingerie sales figures, 2020
  • World retail bra sales figures, 2020
  • World retail briefs sales figures, 2020
  • World retail 'other lingerie' sales figures, 2020
  • World retail lingerie figures by product category, 2020
  • Volume growth in bras and briefs units

Chapter 9: Timelines and growth percentages between key dates

  • Timeline
  • Growth percentages

Chapter 10: Branding and own label issues in lingerie

  • Historical brand and own label shares for lingerie
  • Branded and own label marketing and business approaches
  • Branded and own label pricing
  • Modern marketing of lingerie

Chapter 11: Distribution issues, including the internet, in lingerie

  • Simple distribution model, brands
  • Simple distribution model, own label
  • Internet distribution model, brands and own label
  • Complex distribution model, brands and own label

Chapter 12: Supply chain issues in lingerie

  • Modern derivatives of the standard routes
  • Modern manufacturing methods
  • Supply chain timing for three process models
  • Supply chain timing for traditional luxury own label
  • Supply chain timing for fast fashion own label
  • Supply chain timing for brands

Chapter 13: Commercial and merger & acquisition issues

  • Brands in the global lingerie market
  • Mergers and acquisitions

Chapter 14: Trends to 2020

  • Product and marketing
  • Branding and own label
  • The internet
  • Supply chain
  • Mergers and acquisitions

List of tables

  • Table 1: Lingerie price segmentation for bras sold in the US, 2015
  • Table 2: Exchange rates
  • Table 3: 2015 world lingerie market value by region (US$bn)
  • Table 4: 2015 world bra market value by region (US$bn)
  • Table 5: 2015 world briefs market value by region (US$bn)
  • Table 6: 2015 world 'other lingerie' market value by region (US$bn)
  • Table 7: 2015 world lingerie percentage retail share by category/region
  • Table 8: 2015 world bra market value and volume by region (US$bn, m's units)
  • Table 9: 2015 world briefs market value and volume by region (US$bn, m's units)
  • Table 10: 2015 world lingerie percentage market volume share by category/region
  • Table 11: 2010 world lingerie market value by region (US$bn)
  • Table 12: 2010 world bra market value and volume by region (US$bn, m's units)
  • Table 13: 2010 world briefs market value and volume by region (US$bn, m's units)
  • Table 14: 2010 world 'other lingerie' market value by region (US$bn)
  • Table 15: 2010 world lingerie percentage retail share by category/region
  • Table 16: 2020 world lingerie market value by region (US$bn)
  • Table 17: 2020 world bra market value and volume by region (US$bn, m's units)
  • Table 18: 2020 world briefs market value and volume by region (US$bn, m's units)
  • Table 19: 2020 world 'other lingerie' market value by region (US$bn)
  • Table 20: 2020 world lingerie percentage retail share by category/region
  • Table 21: World bra market value by region, 2010-2020 (US$bn)
  • Table 22: World briefs market value by region, 2010-2020 (US$bn)
  • Table 23: World 'other lingerie' market value by region, 2010-2020 (US$bn)
  • Table 24: World total lingerie market value by region, 2010-2020 (US$bn)
  • Table 25: 2010-2020 growth in world bra market by region (US$, units and % change)
  • Table 26: 2010-2020 growth in world briefs market by region (US$, units and % change)
  • Table 27: Branded, own label and anonymous apparel retail value market shares by region, 2008-2015
  • Table 28: Branded, own label and anonymous lingerie retail value market shares by region, 2008-2015
  • Table 29: Branded and own label bra price architecture, for garments sold in USA and Western Europe (all priced in US$)

List of figures

  • Figure 1: Lingerie's pricing and channel matrix
  • Figure 2: Brand and own label price points
  • Figure 3: Producer to consumer supply chain
  • Figure 4: Fashion industry supply chain
  • Figure 5: Traditional branded lingerie distribution
  • Figure 6: Fashion industry supply chain
  • Figure 7: Traditional or luxury own label calendar
  • Figure 8: Fast fashion own label calendar
  • Figure 9: Branded calendar
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