市場調査レポート

just-styleのグリーン(環境)レポート

The Just-style Green Report

発行 just-style 商品コード 165980
出版日 ページ情報 英文 48 Pages
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=101.50円で換算しております。
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just-styleのグリーン(環境)レポート The Just-style Green Report
出版日: 2011年01月01日 ページ情報: 英文 48 Pages
概要

当レポートは、ファッション小売および服飾業界における倫理、持続可能性、公正取引、および企業の社会的責任(CSR)について、just-styleの読者を対象に実施した現代アパレル業界に関するオンライン調査の結果をまとめ、サプライチェーンにおける倫理的な課題を検討し、倫理、持続可能性、公正取引、およびCSRのそれぞれについて、行動の実例およびjust-styleの見解を提示するなど、概略下記の構成でお届けいたします。

第1章 イントロダクション

  • なぜグリーン(環境)なのか

第2章 議論

  • 誰の仕事がグリーンなのか
  • グリーンな要素で重なり合う部分
  • 反対する立場の意見
  • 支持する立場の意見

第3章 just-styleのグリーン調査

  • グリーンは単なる見せかけではなく実際の問題になった
  • 調査の質問事項
  • 調査結果、質問1-4
  • 調査結果、質問5-7:グリーン問題に関するファッション業界の責任、効果、および倫理
  • just-style調査の総括

第4章 倫理:ファッション小売および服飾サプライヤーは倫理的に行動しているか

  • 最近の倫理的行動の実例
  • Ethical Trading Initiative(倫理的商取引イニシアチブ)
  • 政府、圧力団体、それとも業界の自主規制?
  • 倫理に関するjust-styleの見解

第5章 持続可能性:商品は持続可能か?

  • 最近の持続可能な行動の実例
  • 環境の洗い替え
  • 羊からシックまで
  • EUリサイクリング法制
  • Estethica:英国ファッション協会の持続可能性活動
  • Sustainable Clothing Action Plan(SCAP:持続可能服飾行動計画)
  • Centre for Sustainable Fashion(CSF:持続可能ファッションセンター)
  • Environmental Justice Foundation(EJF:環境司法財団)
  • 持続可能に関するjust-styleの見解、およびMarks & Spencerの姿勢

第6章 公正取引:服飾の商取引は公平な条件で、公正に行われているか?

  • 公正取引ラベリングの国際的な歴史
  • 公正取引の実例
  • 公正取引における政府の役割
  • フェアトレード財団
  • 環境司法財団
  • 公正取引に関するjust-styleの見解

第7章 CSR:ファッション小売および服飾サプライヤーは企業の社会的責任に則って行動しているか?

  • 企業の社会的責任に対する政府規制および圧力団体の活動
  • 企業の社会的責任に関する大手小売企業の実例
  • 企業の社会的責任に関する服飾業界における実例
  • Lee AhrendorffによるCSR、およびJohn Zarocostas氏からの批判
  • 企業の社会的責任に関するjust-styleの見解
  • Brandix、スリランカ:グリーンアパレル製造工場

第8章 グリーンに関するjust-styleの結論

  • 2010年のファッション業界のグリーン度は?
  • 調査における結論
  • 課題に関する結論
  • 倫理観、企業方針、およびマーケティングに関する結論

図表

目次
Product Code: 93991

The just-style green report is an innovative research report that looks at ethics, sustainability, Fairtrade and corporate social responsibility in the fashion retail and clothing industries. Included in the report' s findings are the results of an exclusive online survey to just-style readers, asking vital questions about these important issues for the modern apparel industry. The report considers moral issues in the supply chain that starts with fibre, moves through fabric then garment manufacturing and ultimately becomes apparel sold to consumers at retail.

The research addresses four main areas of interest in ‘greenness’:

  • 1. Are the companies, both retailers and clothing brands, acting ethically?
  • 2. Are the products that they sell produced sustainably?
  • 3. Is trade conducted on a level playing field, in a fair manner?
  • 4. Do the companies, both retailers and clothing, behave with corporate social responsibility?

This latest just style report investigates green compliance from three different points of view:

  • How governments and other authorities attempt to impose compliance upon the fashion retail and clothing supply and manufacturing industries;
  • How individuals and pressure groups strive to force compliance on the fashion retail and clothing supply and manufacturing industries;
  • How the companies in these industries independently manage compliance.

Issues considered include, amongst others:

  • Is compliance a moral issue?
  • Is it good business practice?
  • Is it a marketing tool?

Leading people active in the field have been interviewed and their opinions canvassed, including interviews with The Ethical Trading Initiative (ETI), The All Party Political Group for ethical fashion (APPG), The Centre for Sustainable Fashion (CSF), Marks & Spencer, The Fairtrade Foundation, The Environmental Justice Foundation (EJF), and Hennes & Mauritz (H&M).

The report then questions the argument that behaving responsibly will also deliver the optimal commercial outcomes by retaining customers, increasing sales and maximising profit.

Findings from the 600 respondees of the just-style green survey are analysed, and the following key areas are discussed chapter by chapter:

  • Ethics: Are fashion retailers and clothing suppliers acting ethically?
  • Sustainability: Is the merchandise sustainable?
  • Fairtrade: Is the clothing trade conducted on a level playing field, in a fair manner?
  • CSR: Do fashion retailers and clothing suppliers behave with corporate social responsibility?

Finally, just-style' s conclusions on the industry' s relationship with green issues are presented.

Table of Contents

Chapter 1 - Introduction

  • Why be green?

Chapter 2 - The argument

  • Whose job is green anyway?
  • The overlap between the elements of green
  • The argument against
  • The argument for

Chapter 3 - The just-style green survey

  • Green has become a real issue, not just posturing
  • The survey questionnaire
  • The survey results, questions 1-4.
  • The survey results, questions 5-7: responsibility, effectiveness and morals in the fashion business on green issues
  • just-style' s survey summarised

Chapter 4 - Ethics: Are fashion retailers and clothing suppliers acting ethically?

  • Some examples of recent ethical practices
  • The Ethical Trading Initiative
  • Government, pressure groups or industry self-regulation?
  • just-style' s commentary on ethics

Chapter 5 - Sustainability: Is the merchandise sustainable?

  • Some examples of recent sustainable practices
  • Environmental laundering
  • From sheep to chic
  • EU recycling legislation
  • Estethica, the sustainable activity of the British Fashion Council
  • The Sustainable Clothing Action Plan (SCAP)
  • The Centre for Sustainable Fashion (CSF)
  • The Environmental Justice Foundation (EJF)
  • just-style' s commentary on sustainability, and the stance of Marks & Spencer

Chapter 6 - Fairtrade: Is the clothing trade conducted on a level playing field, in a fair manner?

  • Fairtrade labelling' s international history
  • An example of Fairtrade practices
  • The role of government in Fairtrade
  • The Fairtrade Foundation
  • The Environmental Justice Foundation
  • just-style' s commentary on Fairtrade

Chapter 7 - CSR: Do fashion retailers and clothing suppliers behave with corporate social responsibility?

  • Government legislation and pressure group activities on corporate social responsibility
  • A big retailer company example of corporate social responsibility
  • A clothing industry example of corporate social responsibility
  • CSR according to Lee Ahrendorff, and a criticism from John Zarocostas
  • just-style' s commentary on corporate social responsibility
  • Brandix, Sri Lanka: A green apparel manufacturing plant

Chapter 8 - just-style' s conclusion on green

  • How green is the fashion industry in 2010?
  • Conclusions on the survey
  • Conclusions on the issues
  • Conclusions on morality, business policy and marketing

List of figures

  • Figure 1: The three spheres of sustainability
  • Figure 2: The three spheres of corporate social responsibility
  • Figure 3: The just-style CSR chart

List of tables

  • Table 1: Question 1: Classify yourself into one or more of the following ‘green compliance’ categories
  • Table 2: Question 2: How interested are you in green issues?
  • Table 3: Question 3: How involved are you in green issues?
  • Table 4: Question 4: Which elements of green capture your attention?
  • Table 5: Question 5: Who do you think is responsible for green in clothing?
  • Table 6: Question 6: Rate the following in terms of their effectiveness within green compliance
  • Table 7: Question 7: Do you agree or disagree that green compliance is:
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