市場調査レポート

新しいファッション小売チャネル:2016年までの予測

New Fashion Retail Channels: How Consumers Will Be Buying Clothes - Forecasts to 2016

発行 just-style 商品コード 134098
出版日 ページ情報 英文 51 Pages
納期: 即日から翌営業日
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新しいファッション小売チャネル:2016年までの予測 New Fashion Retail Channels: How Consumers Will Be Buying Clothes - Forecasts to 2016
出版日: 2010年09月01日 ページ情報: 英文 51 Pages

当商品の販売は、2016年07月01日を持ちまして終了しました。

概要

当レポートでは、小売業者による消費者へのファッション製品の販売方法の変化について調査し、従来のファッション小売流通チャネルとオンライン・ソーシャルネットワーキングの影響を含めた将来の成長チャネルの比較、2016年までのチャネルシェア予測、新興チャネルが従来の小売販売へ与える脅威の程度の分析などを提供しており、概略下記の構成でお届けいたします。

第1章 エグゼクティブサマリー

第2章 イントロダクション

第3章 従来の小売チャネルと歴史的発展

第4章 チャネルの発展:2000年以来のインターネット

第5章 新しい小売アプローチ・市場への新しいチャネル

第6章 チャネル発展の評価:2000-2010年

第7章 USPおよび新興チャネルの特徴

第8章 小売企業の現在のマルチチャネルに対するこだわり

第9章 クロスチャネル

第10章 ソーシャルネットワーキングサイトを通した販売

第11章 将来のチャネルの評価

第12章 新興チャネルが従来の小売販売を脅かす理由

図表

目次
Product Code: 93991

The theme of this report is that the manner in which retailers sell fashion products to consumers is changing. It is changing at a faster pace than ever in its history. There has been as much change, as a result of the internet since 2000, as took place in organised retail distribution in the century that preceded it. Within the next ten years, the entire balance of the conventional structure of retail shops could be changed significantly. At just-style, we believe that this could be a seismic shift in the retailing of fashion products, not just a short-term blip.

If the clothing retail industry affects your business, this report is essential reading to understand how clothing retail has evolved, where things stand right now, and what the short-term future holds.

This report compares traditional channels of fashion retail distribution with future growth channels, including online and the impact social networking (or web 2.0) is having on the industry.

Insight includes estimates of channel share out to 2016 and estimates as to how much emerging channels will threaten the existing retail order.

The report provides:

  • A roundup of traditional retail channels and their historic evolution
  • A review of online, as a channel since 2000
  • Analysis of web 2.0, social networking, young-adult fashion sites, retail' s approach to web 2.0
  • An evaulation of how channels have evolved from 2000 to 2010
  • The USPs of emerging channels
  • Thoughts on retailers' obsessions with multi-channel
  • A comparison between multi- and cross-channel
  • Thought on selling through social networking sites
  • An evaluation of future channels, with forecasts out to 2016
  • An argument for why emerging channels will threaten the existing retail order

Data includes clothing retail values and % share split between traditional retail, markets, catalogue mail order, catalogue online, and web 2.0. Values are provided for 2007, 2010 and 2016.

Retail prices are split amongst these channels by major world region.

The report includes two interviews with leading online clothes exchange sites, exploring the connection between social and environmental concerns, and the manipulation of a social networking site to manage a commercial business.

Discover what potential emerging channels such as these hold:

  • ‘pureplay' online retail
  • multi-channel retail
  • cross-channel retail
  • retail sold on social networking sites
  • fashion exchange, swapping and ‘swishing'

Table of Contents

Chapter 1 - Executive summary

  • Report theme and contention
  • Traditional channels of fashion retail distribution
  • Online retailing
  • Social networking (sometimes referred to as Web 2.0)
  • Estimates of channel share, 2010
  • Why emerging channels threaten the existing retail order

Chapter 2 - Introduction

Chapter 3 - Traditional retail channels and their historical evolution

  • Retail channels of distribution: a definition
  • Pre-industrial revolution person to person trade
  • Early clothing markets
  • Fashion retail shops, pre-organised distribution
  • Fashion retail shops, post-organised distribution
  • Mail order catalogues
  • General traders (Woolworths to Walmart)
  • More detail on traditional bricks-and-mortar channels

Chapter 4 - Channel evolution: The internet since 2000

  • How it started
  • The dotcom bubble
  • The second phase
  • Social networking (Web 2.0)
  • The success of business on the internet

Chapter 5 - New retail approaches and new channels to market

  • Social networking as a medium for attracting traffic
  • Young-adult fashion and apparel sites
  • New social networking retail approaches

Chapter 6 - Evaluation of channel evolution, 2000-2010

  • Retail channels in 2000
  • Retail channels in 2007
  • Retail channels in the current downturn, 2010 over 2007
  • Estimating channel shares by region
  • Channels of distribution: Likely future scenarios

Chapter 7 - The USPs and characteristics of emerging channels

  • The USPs of traditional fashion retailing channels
  • Emerging channels and the internet
  • The USPs of emerging fashion retailing channels using the internet
  • Personalisation
  • Swapping and swishing
  • Q&A with Rani Ghosh-Curling of London Frock Exchange
  • Q&A with Karin Sjosten of iSwish

Chapter 8 - Retailers' current obsession with multi-channel

  • Multi-channel has grown up
  • Multi-channel: Four key questions for retailers
  • Multi-channel: Nirvana for brands and retailers?
  • An evaluation of multi-channel in 2010 (Martec)

Chapter 9 - Cross-channel

  • Multi-channel and cross-channel, what' s the difference?
  • How do shoppers find product in the age of cross-channel?

Chapter 10 - Selling through social networking sites

  • The latest multi-channel format is social networking
  • What makes a social company?

Chapter 11 - Evaluation of future channels

  • Retail channels in 2007
  • Retail channels in the current downturn, 2010 over 2007
  • Retail channels in the future 2016 over 2010

Chapter 12 - Why emerging channels threaten the existing retail order

List of figures

  • Figure 1: Nasdaq share index, 1995-2010
  • Figure 2: Most popular websites in all categories, ranked by visits, 2010 (% of total hits)
  • Figure 3: Sources of traffic to Retail 500 (the top 500 US retail sites)

List of tables

  • Table 1: Channel evolution trends at retail prices, 2010 over 2007 and 2000
  • Table 2: Market value by region at retail prices, 2010 (US$bn and %)
  • Table 3: USPs (unique selling propositions) of traditional fashion retail channels
  • Table 4: Channel evolution trends at retail prices, 2016 over 2010 and 2007
  • Table 5: Market value by region at retail prices 2016 (US$bn and %)
  • Note: data in tables may not sum due to rounding.
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