市場調査レポート

北米のプレミアムビール市場:予測

Premium Beer in North America - Forecasts to 2016

発行 just-drinks 商品コード 254190
出版日 ページ情報 英文
納期: 即日から翌営業日
価格
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北米のプレミアムビール市場:予測 Premium Beer in North America - Forecasts to 2016
出版日: 2012年09月30日 ページ情報: 英文
概要

世界のプレミアムビール市場では、北米は世界第2位の市場となっています。

当レポートでは、北米のプレミアムビール市場について調査分析し、地域/国別の市場概要、主要企業などの情報を提供し、地ビールの概要、将来予測なども含めて、概略以下の構成でお届けいたします。

分類についての注記

  • プレミアムビールとは?

第1章 イントロダクション

  • 世界のビール市場
  • 米国のプレミアムビール
  • 地ビールの台頭
  • カナダのプレミアムビール

第2章 米国

  • 市場概要
  • 主要企業
  • Anheuser-Busch InBev
  • MillerCoors
  • その他

第3章 カナダ

  • 市場概要
  • 主要企業
  • Labatt Brewing Company
  • Molson Coors
  • Sleeman Breweries
  • その他

第4章 地ビール

  • The Boston Beer Company
  • Sierra Nevada Brewing Company
  • New Belgium Brewing Company
  • The Craft Brew Alliance
  • The Gambrinus Company
  • カナダの地ビール

第5章 将来の見通し

  • 北米のプレミアムビールの見通し
  • 主要ブランドの将来の見通し
  • 地ビール部門の将来の見通し

図表

目次
Product Code: DN1

Abstract

Report description

image1

All of the top four brewers have faced challenging sales environments internationally since the downturn of 2008 and have been forced to adapt and innovate to survive.

Each has spread out into new markets, buying up budding local breweries, licensing out their flagship brands to contract brewers and moving quickly to establish a presence through prominent marketing and sponsorship ties. Diversifying their product ranges has also proved to be an important tactic, with manufacturers seeking to satisfy local tastes and coax regular customers of their mainstream beer brands towards the premium bracket.

This second report in our series on premium beer concentrates on North America, currently the second largest premium beer market in the world and how this market specifically has faired.

Both United States and Canada have been forced to respond to a changing economic enviroment, according to a SABMiller Executive: "No business or industry should expect a return to the previous status quo of yesteryear but we do believe that the US beer market will return to growth."

The report examines how the major players and smaller brewers have reacted to the challenges and changing trends. Highlighted is one of the most exciting and innovative offshoots of the industry since its emergence in the mid- to late-1980s, that of craft brewing.

Craft beers differentiate themselves by offering strongly defined identities and local provenance, their brewers standing for individuality and a sincere commitment to the production of exceptional lagers and ales.

Tired of a retail landscape populated by ubiquitous, mass produced, medium quality lagers manufactured from the most cost-effective ingredients by a small number of dominant corporations, North American drinkers have welcomed the alternative output of regional microbreweries with open arms.

As one executive with Boston Beer told us, "We're lucky to be in the middle of a big growth curve for craft beer and I'm glad to see the industry growing. Craft beer is entering the mainstream."

The report concludes with a view on the future outlook for the premium beer market with reference to:

  • new domestic specialty and 'faux craft' brands
  • appealing to female drinkers
  • fruit-based lagers and ales
  • effects of social media
  • innovation in emerging markets
  • medical evidence against alcohol

Table of Contents

Categorisation notes

  • What is premium beer?

Chapter 1 Introduction

  • Global beer market
  • Premium beer in the United States
  • The rise of craft brewing
  • Premium beer in Canada

Chapter 2 United States

  • Market overview
  • Leading companies
  • Anheuser-Busch InBev
  • MillerCoors
  • Other US brewers

Chapter 3 Canada

  • Market overview
  • Leading companies
  • Labatt Brewing Company
  • Molson Coors
  • Sleeman Breweries
  • Other Canadian brewers

Chapter 4 Craft brewing

  • The Boston Beer Company
  • Sierra Nevada Brewing Company
  • New Belgium Brewing Company
  • The Craft Brew Alliance
  • The Gambrinus Company
  • Craft brewing in Canada

Chapter 5 Future outlook

  • Premium beer in North America to 2016
  • Future prospects for the major brands
  • Future prospects for the craft sector

Appendix

List of tables

  • Table 1: Premium beer market sales by region and world total, 2010-2016 (m kl)
  • Table 2: Leading beer companies in the world, 2011 revenues and production volumes
  • Table 3: US total beer and premium beer production, 2010-2016 (m kl)
  • Table 4: Top ten beer brands in United States, 2010 (% market share)
  • Table 5: Canada total beer and premium beer production, 2010-2016 (m kl)
  • Table 6: Leading premium beer brands in Canada 2011 (% market share)
  • Table 7: Leading craft beer companies and brands in the US, 2011 sales ('000 kl)
  • Table 8: US and Canadian total beer and premium beer production, 2010-2016 (m kl)
  • Table 9: Total beer production in developing markets 2006-2016 (m kl)
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