市場調査レポート

世界のジン市場:レビュー(〜2016年)

Global Market Review of Gin - Forecasts to 2016

発行 just-drinks 商品コード 229400
出版日 ページ情報 英文 40 Pages
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=102.12円で換算しております。
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世界のジン市場:レビュー(〜2016年) Global Market Review of Gin - Forecasts to 2016
出版日: 2012年01月19日 ページ情報: 英文 40 Pages
概要

2010年、世界のジン市場は前年比2%の成長率を記録し、4,660万ケースの出荷規模に達しました。地域別のシェアでは、低価格ブランドが好調となった米国が37.8%のシェアでトップとなり、続いてスペインが11.5%、英国が9.1%のシェアを獲得しました。

当レポートでは、世界のジン市場の現状と見通しについて調査分析し、現在の市場動向、市場規模の推移と予測(〜2016年)、マーケティング上の課題、主要ブランドマネージャーによる考察、主要国市場のトップブランド分析などをまとめ、概略下記の内容でお届けいたします。

エグゼクティブサマリー

第1章 市場範囲と近年の業績

  • 限定的な市場の広がり
  • 価値分析

第2章 マーケティング上の課題

  • ジンの将来性
  • さらなる工夫
  • 差異化ポイントの創出
  • クラシックカクテルにおける役割
  • RTD(ready-to-drink)カクテルにおけるジン
  • 世代上の課題
  • 消費者の教育の必要性

第3章 国別レポート

  • 北米
  • 米国
  • カナダ
  • メキシコ
  • 欧州
  • スペイン
  • 英国
  • ドイツ
  • ギリシャ
  • ポルトガル
  • アイルランド
  • イタリア
  • フランス
  • スウェーデン
  • デンマーク
  • ポーランド
  • チェコ共和国
  • ロシア
  • トルコ
  • アジア・オーストラレーシア
  • フィリピン
  • オーストラリア
  • ニュージーランド
  • インド
  • 日本
  • 中国
  • その他の市場
  • 南アフリカ
  • ベネズエラ
  • トラベル小売

第4章 企業構造

図表

目次
Product Code: 126847

Abstract

Report description

image1

This latest edition of our popular review of the global gin market provides over 30 data tables of essential market consumption volumes. Providing both historic and forecast data and key brand performance in the world's key markets, this report is the definitive guide to how this exciting sector will develop. Use this report to establish where the future growth opportunities lie in the global gin sector - find out what brand strategies will be most successful and which markets will grow.

The global gin market represented some 46.6m cases in 2010. Between 2009 and 2010, the global market increased by 2%. The US is easily the largest market after stripping out low-priced brands, with a 37.8% share, followed by Spain at 11.5% and the UK at 9.1%.

The real cause for excitement is the growth at the top end of the market. Hendrick's global brand director Julie Page says: "There are a lot of similarities between the big three markets in that there are long-established and good-quality but standard gins. These are really not developing to any great extent and they don't seem to be bringing new consumers in. Whereas the real excitement in these markets is led by the newer super-premium gins such as Hendrick's."

Chapter 1 Scope of the market and recent performance

This chapter reviews where the current sector is in performance terms, providing a table of global historic, actual (2010) and forecast data on key markets to 2016. It discusses how the global market spread has been limited, the dominance of the Philippines and analyses the market from a value perspective.

Chapter 2 Marketing issues

The following key topics are discussed at length here, with exclusive interviews with the leading brand managers:

  • The premium future for gin
  • The need for more innovation
  • Creating points of difference
  • The role of classic cocktails
  • How gin is featuring in ready-to-drink (RTD) cocktails
  • The generational challenge
  • The need for consumer education

Chapter 3 Country reports

All major markets are analysed at length with data comprising the historic and latest volumes of the top brands and brand owners in each market.

Chapter 4 Corporate structure

This chapter provides an overview of the global corporate structure within the category.

Table of Contents

Executive summary

Chapter 1 Scope of the market and recent performance

  • Limited market spread
  • Value analysis

Chapter 2 Marketing issues

  • Premium future for gin
  • More innovation
  • Creating points of difference
  • The role of classic cocktails
  • Gin is also featuring in ready-to-drink (RTD) cocktails
  • Generational challenge
  • Need for consumer education

Chapter 3 Country reports

  • North America
  • United States
  • Canada
  • Mexico
  • Europe
  • Spain
  • United Kingdom
  • Germany
  • Greece
  • Portugal
  • Ireland
  • Italy
  • France
  • Sweden
  • Denmark
  • Poland
  • Czech Republic
  • Russia
  • Turkey
  • Asia and Australasia
  • The Philippines
  • Australia
  • New Zealand
  • India
  • Japan
  • China
  • Other markets
  • South Africa
  • Venezuela
  • Travel retail

Chapter 4 Corporate structure

List of tables

  • Table 1: Gin sales by total volume consumption - world total and by major market, 2005-2016 ('000s nine-litre cases)
  • Table 2: Top ten gin brands in the United States by total sales volume, 2005-2010 ('000s nine-litre cases)
  • Table 3: Top five gin brand owners in the United States by total sales volume, 2005-2010 ('000s nine-litre cases)
  • Table 4: Top ten gin brands in Canada by total sales volume, 2005-2010 ('000s nine-litre cases)
  • Table 5: Top five gin brand owners in Canada by total sales volume, 2005-2010 ('000s nine-litre cases)
  • Table 6: Top ten gin brands in Spain by total sales volume, 2005-2010 ('000s nine-litre cases)
  • Table 7: Top five gin brand owners in Spain by total sales volume, 2005-2010 ('000s nine-litre cases)
  • Table 8: Top ten gin brands in the United Kingdom by total sales volume, 2005-2010 ('000s nine-litre cases)
  • Table 9: Top five gin brand owners in the United Kingdom by total sales volume, 2005-2010 ('000s nine-litre cases)
  • Table 10: Top five gin brands in Germany by total sales volume, 2005-2010 ('000s nine-litre cases)
  • Table 11: Top five gin brand owners in Germany by total sales volume, 2005-2010 ('000s nine-litre cases)
  • Table 12: Top five gin brands in Greece by total sales volume, 2005-2010 ('000s nine-litre cases)
  • Table 13: Top five gin brand owners in Greece by total sales volume, 2005-2010 ('000s nine-litre cases)
  • Table 14: Top five gin brands in Ireland by total sales volume, 2005-2010 ('000s nine-litre cases)
  • Table 15: Top ten gin brands in Italy by total sales volume, 2005-2010 ('000s nine-litre cases)
  • Table 16: Top five gin brand owners in Italy by total sales volume, 2005-2010 ('000s nine-litre cases)
  • Table 17: Top ten gin brands in France by total sales volume, 2005-2010 ('000s nine-litre cases)
  • Table 18: Top five gin brand owners in France by total sales volume, 2005-2010 ('000s nine-litre cases)
  • Table 19: Top eight gin brands in Poland by total sales volume, 2005-2010 ('000s nine-litre cases)
  • Table 20: Top five gin brand owners in Poland by total sales volume, 2005-2010 ('000s nine-litre cases)
  • Table 21: Top ten gin brands in Russia by total sales volume, 2005-2010 ('000s nine-litre cases)
  • Table 22: Top five gin brand owners in Russia by total sales volume, 2005-2010 ('000s nine-litre cases)
  • Table 23: Top five gin brands in the Philippines by total sales volume, 2005-2010 ('000s nine-litre cases)
  • Table 24: Top five gin brand owners in the Philippines by total sales volume, 2005-2010 ('000s nine-litre cases)
  • Table 25: Top ten gin brands in India by total sales volume, 2005-2010 ('000s nine-litre cases)
  • Table 26: Top five gin brand owners in India by total sales volume, 2005-2010 ('000s nine-litre cases)
  • Table 27: Top ten gin brands in Japan by total sales volume, 2005-2010 ('000s nine-litre cases)
  • Table 28: Top five gin brand owners in Japan by total sales volume, 2005-2010 ('000s nine-litre cases)
  • Table 29: Top eight gin brands in South Africa by total sales volume, 2005-2010 ('000s nine-litre cases)
  • Table 30: Top five gin brand owners in South Africa by total sales volume, 2005-2010 ('000s nine-litre cases)
  • Table 31: Top ten gin brands in Venezuela by total sales volume, 2005-2010 ('000s nine-litre cases)
  • Table 32: Top five gin brand owners in Venezuela by total sales volume, 2005-2010 ('000s nine-litre cases)
  • Table 33: Top ten gin brands in travel retail by total sales volume, 2005-2010 ('000s nine-litre cases)
  • Table 34: Top five gin brand owners in travel retail by total sales volume, 2005-2010 ('000s nine-litre cases)
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