市場調査レポート

世界のアブサン市場:予測(〜2016年)

Global Market Review of Absinthe - Forecasts to 2016

発行 just-drinks 商品コード 229399
出版日 ページ情報 英文 26 Pages
納期: 即日から翌営業日
価格
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世界のアブサン市場:予測(〜2016年) Global Market Review of Absinthe - Forecasts to 2016
出版日: 2012年01月19日 ページ情報: 英文 26 Pages
概要

当レポートでは、世界のアブサン市場の現状と見通しについて調査分析し、アブサン市場の発展の経緯、世界および主要市場における消費量の推移と予測(〜2016年)、主要国市場におけるトップブランドの販売量の推移などをまとめ、概略下記の内容でお届けいたします。

エグゼクティブサマリー

第1章 産業構造

第2章 市場範囲

  • 二分法
  • カクテルの重要性
  • 不運なタイミング
  • 断片化した市場
  • Pernod Ricard社の戦略

第3章 市場

  • 米国
  • ロシア
  • 英国
  • スペイン
  • チェコ共和国
  • その他

図表

  • 世界・主要市場のアブサン販売・消費量(2005-2016年)
  • 米国の総販売量によるアブサンブランドトップ5(2005-2010年)
  • ロシアの総販売量によるトップアブサンブランド(2005-2010年)
  • 英国の総販売量によるアブサンブランドトップ4(2005-2010年)
  • スペインの総販売量によるアブサンブランドトップ2(2005-2010年)
  • チェコ共和国の総販売量によるアブサンブランドトップ5(2005-2010年)
目次
Product Code: 126845

Abstract

Report description

image1

This first edition of just-drinks/IWSR's review of the global absinthe market provides data tables comprising essential market consumption volumes. With both historic and forecast data and key brand performance in the world's key markets, this report is the definitive guide to how this intriguing and potential sector will develop. Absinthe is a category that was prohibited in many markets for much of the 20th century. In about 1990, a similar spirit started to be produced in the Czech Republic and sold as 'absinth'; this tended to have added sugar, green colouring and a high alcohol content of around 70% abv. The product gradually became cheaper  commonly laced with sugar and colourings  finding its broadest market among tourists.

Traditional absinthe now accounts for around 70% of the global market and is growing. Modern Czech-style absinth accounts for about 20% of sales and is declining. Ersatz absinth, which falls under neither category and often claims exaggerated thujone levels to appeal to thrill-seekers, is around 10% and falling fast.

Many of the legal restrictions have been lifted in recent years in key markets. With the current trend for premium spirits and consumers seeking out both novelty and 'heritage', some companies are endeavouring to reintroduce absinthe to the mainstream and are working to overcome the preconceptions that it carries with it.

Use this report to establish where the future growth opportunities lie in the global gin sector - find out what brand strategies will be most successful and which markets will grow.

Chapter 1 Industry structure

This chapter looks at the fascinating history and evolution of the absinthe category.

Pernod Absinthe international director Jean-Francois Collobert says: "Although we did have an absinthe-like product on the market [before the lifting of the French ban], we weren't comfortable marketing a product that was not exactly authentic absinthe. Since the restrictions were lifted in France in 2011 we decided to accelerate the redevelopment of our absinthe brand both in terms of the product itself, but also in terms of geographic expansion. We are currently in some 20 markets. We intend to sharpen our strategy and accelerate the deployment now that it is legal in our home market.

"I am often asked 'Is absinthe going to be the new vodka or new rum?' I don't know the answer, but it is undoubtedly going to be an exciting new drink and category, and something worthy of investing behind."

Chapter 2 Scope of the market

This chapter reviews where the current sector is in performance terms, providing a table of global historic, actual (2010) and forecast data on key markets to 2016. Topics analysed include the dichotomy of the category, the importance of cocktails, the fragmented industry, and Pernod Ricard's strategy.

Chapter 3 The markets

All major markets are analysed at length with data comprising the historic and latest volumes of the top brands and brand owners in each market. Markets include United States, Russia, United Kingdom, Spain, and Czech Republic.

Table of Contents

Executive summary

Chapter 1 Industry structure

Chapter 2 Scope of the market

  • Dichotomy
  • Importance of cocktails
  • Unfortunate timing
  • Fragmented industry
  • Pernod Ricard's strategy

Chapter 3 The markets

  • The United States
  • Russia
  • The United Kingdom
  • Spain
  • Czech Republic
  • Other markets

List of tables

  • Table 1: Absinthe sales by total volume consumption - world total and by major market, 2005-2016 ('000s nine-litre cases)
  • Table 2: Top five absinthe brands in the United States by total sales volume, 2005-2010 ('000s nine-litre cases)
  • Table 3: Top absinthe brand in Russia by total sales volume, 2005-2010 ('000s nine-litre cases)
  • Table 4: Top four absinthe brands in the United Kingdom by total sales volume, 2005-2010 ('000s nine-litre cases)
  • Table 5: Top two absinthe brands in Spain by total sales volume, 2005-2010 ('000s nine-litre cases)
  • Table 6: Top five absinthe brands in the Czech Republic by total sales volume, 2005-2010 ('000s nine-litre cases)
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