市場調査レポート

炭酸飲料(ソフトドリンク)の将来における成功戦略

Future Success Strategies for Carbonated Soft Drinks (CSDs)

発行 just-drinks 商品コード 134097
出版日 ページ情報 英文 56 Pages
納期: 即日から翌営業日
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炭酸飲料(ソフトドリンク)の将来における成功戦略 Future Success Strategies for Carbonated Soft Drinks (CSDs)
出版日: 2010年09月01日 ページ情報: 英文 56 Pages

当商品の販売は、2016年07月01日を持ちまして終了しました。

概要

当レポートでは、世界の炭酸飲料(ソフトドリンク)市場における市場課題・市場規模・市場動向を調査し、健康問題、パッケージングの発展、飲料メーカーの最近の戦略とブランド活動、将来の成長市場、各飲料メーカーの将来の成功戦略などを分析しており、概略下記の構成でお届けいたします。

第1章 エグゼクティブサマリー

第2章 イントロダクション

第3章 市場規模・動向

  • スポーツ・エネルギー飲料
  • 市場予測

第4章 主要サプライヤー・ブランド

  • The Coca-Cola Company
    • 背景
    • ブランド活動
    • 将来の成長戦略
  • PepsiCo Inc
    • 背景
    • ブランド活動
    • 将来の成長戦略
  • Dr Pepper Snapple
    • 背景
    • ブランド活動
    • 将来の成長戦略
  • Red Bull
    • 背景
    • ブランド活動
    • 将来の成長戦略
  • その他
    • Cott Corporation
    • GlaxoSmithKline
    • サントリーグループ
    • アサヒ飲料グループ
    • その他

第5章 健康問題

  • 規制環境
  • 消費者の意見
  • 化学成分
  • 代替甘味料
  • 将来の戦略的方向性

第6章 フレーバー革新

  • コーラ
  • フルーツ炭酸飲料
  • 定番商品
  • 将来の戦略的方向性

第7章 機能性/ライフスタイル飲料

  • スポーツ飲料
  • エネルギー/刺激性飲料
  • 「アンチ・エネルギー」飲料
  • 将来の戦略的方向性

第8章 急速な整理統合の継続

  • さまざまな原料の利用
  • 環境的圧力・義務
  • パッケージング革新
  • 大型容器
  • 小型容器
  • 薄型容器
  • 再利用可能陽気
  • 見た目に魅力的な容器
  • スポーツ用キャップ・封止材
  • 将来の戦略的方向性

図表

目次
Product Code: 94251

The carbonates beverages market forms a large and significant part of the global soft drinks industry. Penetration levels for carbonated soft drinks such as cola are high across many parts of the globe, and the sector is contested by some of the world' s leading multinational drinks groups.

Although it still accounts for a leading 40% volume share of the global soft drinks industry, the market for carbonated soft drinks (CSDs) is not without its challenges. Growth has been hampered by the continued decline in popularity of carbonated beverages such as cola amongst large sections of the world' s population, as well as lower consumer spending levels as a result of the economic recession. Over recent years the industry has also faced fierce competition from emerging drinks trends and had to address issues not previously considered, namely health, flavour innovation, performance/lifestyle, environment and packaging.

Dominant in this sector are The Coca-Cola Company, PepsiCo Inc, Dr Pepper Snapple and Red Bull. The global leaders have extensive brand portfolios, and are present in all of the world' s main regions.

So, how can the leading CSD producers find growth in this mature market?

This latest addition to our growing portfolio of market research reports addresses this question by reviewing the key issues and provides market size and trends for this US$175bn industry. The report examines some of the recent strategies and brand activity by the drinks companies, discusses areas where future growth in the market is likely to be highest and we provide our analysis of likely future success strategies for each major CSD producer.

Key coverage includes:

  • Market size and trends - including sports and energy drinks
  • Major suppliers and brands
  • The health issue - including regulation, consumer opinions, ingredients and sweeteners
  • Flavour innovation - tropical and superfruits
  • Performance/lifestyle drinks - analysis of ' anti-energy' drinks
  • Packaging developments - different materials, packaging innovations
  • Future strategic directions - general directions that key sectors in the industry may choose to follow that could lead to growth across the global CSDs market

Data includes global CSD and sports and energy drinks' market values and volumes, from 2004 to 2014, plus country per capita consumption.

Table of Contents

Chapter 1 - Executive summary

Chapter 2 - Introduction

Chapter 3 - Market size and trends

  • Sports and energy drinks
  • Market forecasts

Chapter 4 - Major suppliers and brands

  • The Coca-Cola Company
  • Background
  • Brand activity
  • Future success strategies
  • PepsiCo Inc
  • Background
  • Brand activity
  • Future success strategies
  • Dr Pepper Snapple
  • Background
  • Brand activity
  • Future success strategies
  • Red Bull
  • Background
  • Brand activity
  • Future success strategies
  • Others
  • Cott Corporation
  • GlaxoSmithKline
  • Suntory Group
  • Asahi Breweries Group
  • Others

Chapter 5 - The health issue

  • The regulatory environment
  • Consumer opinions
  • Artificial ingredients
  • Alternative sweeteners
  • Future strategic directions

Chapter 6 - Flavour innovation

  • Cola
  • Fruit carbonates
  • Traditional favourites
  • Future strategic directions

Chapter 7 - Performance/lifestyle drinks

  • Sports drinks
  • Energy/stimulant drinks
  • ‘Anti-energy' drinks
  • Future strategic directions

Chapter 8 - Packaging developments

  • Usage of the different materials
  • Environmental pressures and obligations
  • Packaging innovations
  • Large containers
  • Small containers
  • Thin containers
  • Resealable containers
  • Visually-appealing containers
  • Sports caps and closures
  • Future strategic directions

List of tables

  • Table 1: Global carbonated soft drinks market by value and volume, 2004-2009 (US$bn, bn litres and %)
  • Table 2: Leading per capita consumers of carbonated soft drinks, 2009 (litres)
  • Table 3: Global sports and energy drinks market by value and volume, 2004-2009 (US$m, m litres and %)
  • Table 4: Forecast global sales of carbonated soft drinks by value and volume, 2009-2014 (US$bn, bn litres and %)
  • Table 5: Forecast global sales of sports and energy drinks by value and volume, 2005-2009 (US$m, m litres and %)
  • Table 6: Selected brand activity by Coca-Cola, 2008-2010
  • Table 7: Selected brand activity by PepsiCo, 2008-2010
  • Table 8: Selected brand activity by Dr Pepper Snapple, 2008-2010
  • Table 9: Global beverage cans market by region, 2009 (bn units and %)
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