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市場調査レポート

スマートトイ:ハードウェア、アプリケーションおよび技術 2015-2020年

Smart Toys: Hardware, Apps & Technologies 2015-2020

発行 Juniper Research 商品コード 344799
出版日 ページ情報 英文
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1GBP=147.86円で換算しております。
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スマートトイ:ハードウェア、アプリケーションおよび技術 2015-2020年 Smart Toys: Hardware, Apps & Technologies 2015-2020
出版日: 2015年11月09日 ページ情報: 英文
概要

当レポートでは、スマートトイ市場について取り上げ、スマートトイ市場の現在の市場規模と今後5年間の発展動向、ステークホルダーにとっての主な機会、今後数年間の産業発展動向、産業が直面する主な課題、スマートトイに利用されすと見込まれる通信技術などについて、分析しています。

第1章 コネクテッドトイ:よりスマートなプレイ?

  • イントロダクション
  • 定義
  • トイ産業
    • ケーススタディ:「フィジタル」 - フィジカル (物理) /デジタルの分離 - 任天堂
    • 主要市場
      • 北米
      • 西欧
      • 極東・アジア
    • 規制の影響
    • 従来型玩具の分類
  • コネクテッドトイの発展
    • ケーススタディ:'Hello Barbie'
  • コネクテッドトイのビジネスモデル
    • ケーススタディ :Playmation
    • コネクテッドトイ市場のセグメント
      • スマートフォン・タブレット
      • ゲーム機
      • ドローン
  • 動向、促進因子および抑制因子
    • 主な促進因子
      • 技術
      • 消費者
      • ベンダー
    • 主な動向
    • 主な抑制因子
  • 市場機会・提言

第2章 eコネクテッドトイ市場の予測

  • イントロダクション
  • 調査手法・前提条件
  • 予測サマリー
    • コネクテッドトイの出荷高:地域別
    • コネクテッドトイのインストールベース:地域別
    • コネクテッドトイの収益:地域別
  • コネクテッドトイの出荷高:セグメント別
  • コネクテッドトイのインストールベース:セグメント別
  • コネクテッドトイの収益:セグメント別
目次

Overview

Juniper Research is a market leader in the connected devices and wearables area, having built an unrivalled source of market intelligence and forecast data over the past 12 years.

Juniper's ground-breaking research into the smart toys market represents the benchmark for analysis into this burgeoning segment.

This research suite investigates how, following the explosion in smartphone and tablet use, toy vendors have been forced to use connectivity to ‘smarten' toys in an attempt to compete.

This research includes:

  • Market Appraisal (PDF)
  • 5 Year Market Sizing & Forecast spreadsheet (Excel).

Key Features

The research enables readers to gain a comprehensive insight into the principal forces acting on the smart toys market, as well as identify key trends and strategies that are likely to drive it forward.

  • Key regional analysis of the toy market and prospects.
  • Segment splits for:
    • Smartphone-enabled Toys
    • Tablet-enabled Toys
    • Games Console-enabled Toys
    • Connected Drones
  • In-depth study of the overarching trends, hurdles and drivers impacting the development of smart toys.
  • Vendor case studies highlighting stakeholder strategies and success models.
  • Business model analysis, with insights into how hardware and software can drive revenue.
  • Benchmark industry forecasts for size and growth of the smart toys market.

Key Questions

  • 1. What is the smart toys market currently worth, and how will it develop over the next five years?
  • 2. What are the key opportunities available to stakeholders within this space?
  • 3. How can we expect to see the industry develop over the next few years?
  • 4. What are the key challenges faced by the industry?
  • 5. Which communications technologies are likely to be used by smart toys?

Companies Referenced

Activision, Annie E Casey Foundation, ASTM (American Society for Testing & Materials), Capgemini, CogniToys, CPSC (Consumer Product Safety Commission), Disney, EA, Hasbro, KATS (the Korean Agency for Technology & Standards), LeapFrog, LEGO, Mattel, Merrill Lynch, Nintendo, Orbotix, ToyTalk, Vivid Toy, Voxel8.

Data & Interactive Forecast

The forecast suite includes:

  • Country level data splits for:
    • Canada
    • Germany
    • Japan
    • South Korea
    • UK
    • US
    • Plus 8 key regions
  • Total smart toy shipments and installed base, split according to interfacing device:
    • Smartphones
    • Tablets
    • Consoles
    • Drones
  • Wireless communications technology splits:
    • Wi-Fi
    • Bluetooth
    • RFID/NFC
    • Others

Juniper Research's highly granular interactive Excels (IFxls) enable clients to manipulate Juniper's forecast data and charts to test their own assumptions by using the Interactive Scenario Tool, and compare select markets and sectors side by side in customised charts and tables.

  • IFxls greatly increase clients' ability to both understand a particular market and to integrate their own views into the model.
  • Allows users to manipulate 10 different metrics.
  • Access to the full set of forecast data of 65 tables and over 6,400 data points.

Regions:

8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East.

Countries:

Canada, Germany, Japan, South Korea, UK, USA.

Table of Contents

1. Connected Toys: Smarter Play?

  • 1.1. Introduction
    • Figure 1.1: Sphero
  • 1.2. Definition
    • Figure 1.2: Connected Toy Framework
  • 1.3. The Toy Industry
    • Figure 1.3: Hasbro & Mattel Net Earnings % Change vs Smartphone Shipments (m)
    • 1.3.1. Case Sudy: ‘Phygital'; Crossing the Physical/Digital Divide-Nintendo
    • 1.3.2. Key Markets
      • i. North America
      • ii. West Europe
      • iii. Far East & China
        • Figure 1.4: China & US GDP ($bn, current prices) 1980-2015
    • 1.3.3. Impact of Regulation
    • 1.3.4. Traditional Toy Categories
  • 1.4. Evolution of the Connected Toy
    • Table 1.5: Evolution of Barbie
    • 1.4.1. Case Study: ‘Hello Barbie'
  • 1.5. Connected Toy Business Models
    • 1.5.1. Case Study: Playmation
    • 1.5.2. Connected Toy Market Segments
      • i. Smartphones & Tablets
      • ii. Games Consoles
      • iii. Drones
  • 1.6. Trends, Drivers & Constraints
    • Figure 1.6: Connected Toys Drivers, Trends & Constraints
    • 1.6.1. Key Drivers
      • i. Technological
      • ii. Consumer
      • iii. Vendor
    • 1.6.2. Key Trends
      • i. Technological
      • ii. Consumer
      • iii. Vendor
    • 1.6.3. Key Constraints
      • i. Technological
      • ii. Consumer
      • iii. Vendor
  • 1.7. Market Opportunities & Recommendations
    • Figure 1.7: Google Patent #US20150138333: A Privacy Minefield

2. Connected Toys Market Forecasts

  • 2.1. Introduction
  • 2.2. Methodology & Assumptions
    • Figure 2.1: Connected Toys Methodology
  • 2.3. Forecast Summary
    • 2.3.1. Connected Toy Shipments: Regional Splits
      • Figure & Table 2.2: Total Connected Toy Shipments (m) Split by 8 Key Regions 2015-2020
    • 2.3.2. Connected Toy Installed Base: Regional Splits
      • Figure & Table 2.3: Total Connected Toy Installed Base (m), Split by 8 Key Regions 2015-2020
    • 2.3.3. Connected Toy Revenues: Regional Splits
      • Figure & Table 2.4: Total Connected Toy Revenues ($m), Split by 8 Key Regions 2015-2020
  • 2.4. Connected Toy Shipments: Segment Splits
    • Figure & Table 2.5: Connected Toy Shipments (m), Split by Interfacing Device 2015-2020
  • 2.5. Connected Toy Installed Base: Segment Splits
    • Figure & Table 2.6: Connected Toy Installed Base, Split by Interfacing Device (m) 2015-2020
  • 2.6. Connected Toy Revenues: Segment Splits
    • Figure & Table 2.7: Total Connected Toy Revenues ($m), Split by Interfacing Device 2015-2020
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