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市場調査レポート

モバイル/オンライン購入

Mobile & Online Purchases

発行 Juniper Research 商品コード 335313
出版日 ページ情報 英文
納期: 即日から翌営業日
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モバイル/オンライン購入 Mobile & Online Purchases
出版日: 2015年07月15日 ページ情報: 英文
概要

当レポートでは、全世界のモバイル/オンライン購入および決済の市場動向について分析し、主な遠隔決済 (モバイル/オンライン・ペイメント) 手段の概要や市場機会・課題、モバイル/オンライン課金の手法・ビジネスモデル、主要企業のプロファイル (サービス内容、主要顧客・提携先、事業展開状況など) などを調査すると共に、モバイル/オンライン小売市場 (eコマース、mコマースなど) の成長見通しについて推計しております。

第1部 市場動向と競争環境

第1章 モバイル/オンライン・ペイメント:転換期にあるエコシステム

  • イントロダクション
  • 今日のオンライン小売市場
  • モバイル/オンライン・ペイメント市場の動向
    • 社会的活動となったオンライン小売
    • 小売業のパーソナル化
    • eリテール (電子小売) のモバイル環境への移行
    • モバイル遠隔決済の大規模化 (と頻度増大)
    • 消費者にまでの時間の短縮化:「Y世代」への対応
    • ハイブリッド式小売モデルの登場
    • デジタルコンテンツ小売の主な傾向
  • オンライン小売市場の主な課題
    • 小売販売サイトの更新
    • 同質のオムニチャネル経験の提供
    • 常時サポート体制の提供
    • 時間通りの商品配送
    • セキュリティ上の不安への対応
  • モバイル/店舗内戦略
    • 製品の発見
    • コンバージョン (見込み客の転換)
    • ロイヤルティとエンゲージメント

第2章 新たなビジネスモデルと新たな課金メカニズム

  • カード決済
    • 課題
  • キャリア課金
    • プロセス
    • キャリア直接課金の促進要因
    • キャリア直接課金の課題
  • 暗号通貨
    • 暗号通貨による決済処理方法
    • 暗号通貨の利点
    • 課題
  • サードパーティー方式の決済システム
    • ケーススタディ:Alipay、PayPal、Apple Pay
    • 発展途上国の市場

第3章 競争環境

  • イントロダクション
  • ベンダー分析
  • モバイル/オンライン購入の主要企業
  • 代表的ベンダーのプロファイル
    • Adyen
    • Amdocs
    • Bango
    • Boku
    • Braintree (PayPal)
    • Danal
    • DIMOCO
    • Fortumo
    • Infobip
    • Netsize (Gemalto)
    • Onebip (Neomobile)
    • Sage Pay
    • Stripe
    • Worldpay

第2部 市場規模とその予測

第1章 市場概況:転換期にあるエコシステム

  • イントロダクション
  • 今日のオンライン小売市場
    • 主要地域
    • 主要企業

第2章 分析手法

第3章 市場予測:遠隔決済の全体的市場

  • 全世界のユーザー数の予測
  • 全世界・各地域のトラフィック予測
  • 全世界・各地域の決済件数の予測
  • 全世界・各地域の商品総売上高の予測
    • 地域別の予測
  • 他の分析結果との比較

第4章 市場予測:デジタル商品向け遠隔決済

  • 全世界・各地域のユーザー数の予測
  • 全世界・各地域のトラフィック予測
  • 全世界・各地域の決済金額の予測
  • ユーザー1人当たり年間平均支出額

第5章 市場予測:物理的商品向け遠隔決済

  • サービス利用者数
  • 平均利用水準
  • 総決済件数
  • 平均決済金額
    • 総決済金額
    • eリテール (電子小売) のモバイル環境への移行
    • eコマース/mコマースの利用手段としてのタブレットの普及
  • 年間平均支出額
目次

Juniper Research's Mobile & Online Purchases research suite provides a comprehensive assessment of the size, scale and shape of the remote payments market and its attendant ecosystem.

With retailers increasingly transitioning to a hybrid, offline/online approach to maximise their customer engagement opportunities, this research:

  • Explores the best omnichannel practices.
  • Identifies optimal billing mechanisms and business models.
  • Assesses key player capabilities.
  • Provides the most in-depth forecasts across a range of key metrics.

Key Features

  • Opportunity assessment for Billing mechanisms.
  • Analysis of key trends and primary challenges.
  • Heat map assessment of mobile payment platform providers, player profiles and matrix ranking.
  • Market forecasts for mobile and online payment users, purchase volumes and gross transaction values split by 8 key regions, by 11 national markets and by digital and physical goods formats.

Key Questions

  • 1. How are social networks becoming a key player for both brand engagement and product purchase?
  • 2. How can online retailers target the Millennial generation?
  • 3. Which new billing mechanisms are gaining traction?
  • 4. How has mobile wallet adoption in developing markets driven online purchases on those countries?
  • 5. What is the value of mobile and online purchases today? What will it be in 5 years' time?

Companies Referenced

Interviewed : Adyen, Bitnet, Boku, Braintree, DIMOCO, Infobip, Netsize, PayPal.

Profiled : Adyen, Amdocs, Bango, Boku, Braintree (PayPal), Danal, DIMOCO, Fortumo, Infobip, Netsize (Gemalto), OneBip (Neomobile), Sage Pay, WorldPay.

Case Studied : Alipay, Apple, PayPal.

Mentioned : Airbnb, AIS, Alibaba, Amaze, Amazon, America Movil, American Express, AOL, AT&T, Auctomatic, B&Q, Badoo, Bank of America, Bank of Scotland, Barclays, Barnes & Noble, Beautylish, Best Buy, Bharti Airtel, Bibit, Big Point, BilltoMobile, BitPay, BlackBerry, Bloomingdale's, Boletos, Booking.com, Brakes Group, BT, Cardnet, CardSpring, Cellmania, Centre for Economics and Business Research, Century Payments, Chase Bank, China Mobile, Chunghwa Telecom, Cobre Bem, Coinbase, Cooperatize.com, Costco, Currys, DC POS, de Bijenkorf, Deezer, Delta, Deutsche Telekom, Dialogue, Diner's Club, Discover, Disney Store, Domino's, DropBox, DTAC, du, Dunnhumby, EA, Eagle Eye, eBay, EE, eGifter.com, Envoy, Equinox Payments Vend, Ericsson, Erply, Etisalat, Euroconex, Evans, Eventbrite, Evernote, Fab, Facebook, FarEasTone, Fitbit, Flexcoin, Fonix, Foursquare, Gameforge, Gameloft, Gemalto, General Atlantic, GitHub, Global Collect, Globe, GoCoin, Google, Groupon, Gyft, Heinz, Home Retail Group (Argos), Hotel Tonight, House of Fraser, Houzz, HSBC, IBM, IMI, Impulse, Indiegogo, Indosat, Instagram, Internet Advertising Bureau, IPS (International Processing Solution), J C Penney, Jagex, Jane.com, JCB, JD.com, JDA, John Lewis, JustFab, Kickstarter, KLM, Konbini, Korea Telecom, Kroger, Leapset, LG, Live Current Media, LivingSocial, Lloyds, Lookout, Lucy Marx, Lyft, M&S (Marks & Spencer), Macy's, Maestro, Mango, MasterCard, Match.com, Maxis, MetroPCS, Microsoft, Mobi Solutions, mopay, Moss Bros, Mothercare, Movistar, Mozilla, Munchery, MX Telecom, MyTravel, NatWest, Neiman Marcus, Neomobile, NetElixir, Netflix, Net-M, Newegg, Next, Nordstrom, O'Neill, O2, Ocado, OKCupid, OpenMarket, OpenTable, Orange, Orascom Telecom, Orca, Overstock.com, Oxygen8, Pandora, Pantea, PassportParking, Payforit, Pinterest, Plenty Of Fish, Ponemon Institute, Procter & Gamble, Punchbowl, Qiwi, Qpass, Qubecell, Rackspace, Rakuten, RBS (Royal Bank of Scotland), Reddit, Riot Games, RollTech, Ryanair, Sainsbury's, Salesforce, Samsung, Scripted, SecureNet, Selfridges, SEPA Direct Debit, SFR, Shell UK, Shopify, Shopkeep, Shuppa, SK Telecom, Smart, Sodexo, Soft Touch, Softbank, Sony, SoundCloud, Splunk, Spotify, Sprint, Staples, StubHub, Superdry, SurveyMonkey, Syniverse, TAF mobile GmbH, Taiwan Mobile, Taobao Marketplace, Target, TaskRabbit, Telefonica, Telewest Communications, Telkomsel, Tesco, The Guardian, The Home Depot, The Priceline Group, The Sage Group, Three, Ticketmaster, TIM, Tinder, T-Mobile, Toys R Us, Travian, Turkcell, Twilio, Twitter, txtnation, Uber, UCT (United Cellular Technologies) Group, Umniah, UnionPay, US Cellular, Valve, Valpak, Velti, Venmo, Vente-Privee, Veoo, VeriFone, Verizon, Viagogo, Vibo, Vietnamobile, Viettel, Virgin, Visa, VisualTouch, Vodafone, Walmart, Wargaming, WebBank, Which?, Wind Telecom, WordPress, World Bank, XL Axiata, Y Plan, Yelp, Yespay, Zapp, Zong, Zoosk, ZTE.

Data & Interactive Forecast

Juniper Research's highly granular IFxls (Interactive Forecast Excels) enable clients to manipulate Juniper's forecast data and charts to test their own assumptions, perform what-if analysis; and compare select markets side by side in customised charts and tables. IFxls greatly increase clients' ability both to understand a particular market and to integrate their own views into the model.

Forecast suite includes:

  • Unique Purchasers, Purchase Frequency, Transaction Volumes, Average Transaction Values, Total Transaction Values and Average Annual Spend Per User.
  • Splits by Digital & Physical Goods.
  • Splits by 8 Key Regions; Physical Goods forecasts additionally split by 11 Key Markets (Canada, China, Denmark, Germany, Japan, Norway, Portugal, Spain, Sweden, US and UK)
  • Interactive Scenario tool allowing user the ability to manipulate Juniper's data for 10 different metrics.
  • Access to the full set of forecast data of 65 tables and more than 7,000 data points.

Table of Contents

1. Market Trends & Competitive Landscape

1. Mobile & Online Payments - An Ecosystem in Transition

  • 1.1 Introduction
  • 1.2 The Online Retail Market Today
    • 1.2.1 Leading Territories
    • Figure & Table 1.1: Leading Markets by Online Physical Goods Sales, 2014 ($bn)
    • 1.2.2 Leading Merchants
    • Figure 1.2: Leading eRetail (Digital/Physical Goods) Merchants, Gross Merchndising Values ($bn), 2014
    • 1.2.3 Market Dynamics
    • Figure 1.3: Mobile & Online Purchasing: Trends, Drivers & constraints
  • 1.3 Trend in the Mobile & Online Payment Space
    • 1.3.1 Online Retail is becoming a Social Activity
    • 1.3.2 The Personalisation of Retail
    • 1.3.3 eRetail is Migrating to a Mobile Environment
    • Table 1.4: US Online Purchases, Cyber Monday 2014
    • 1.3.4 Mobile Remote Transactions are Becoming Larger (and More Frequent)
    • 1.3.5 Reducing Time to Consumer: Responding to 'Generation Y'
    • 1.3.6 Emergence of the Hybrid Retail Model
    • 1.3.7 Key Trends in Digital Content Retail
      • i. Games
      • ii. TV & Video
      • iii. Music
      • iv. Lifestyle & Infotainment
      • v. eBooks
      • vi. Ticketing
  • 1.4 Key Challenges in Online Retail
    • Figure 1.6: Juniper Risk-Reward Quadrant: Online Payment Challenge Scale
    • 1.4.1 Upgrading the Retail Site
    • 1.4.2 Delivering a Consistent Omni-channel Experience
    • 1.4.3 Delivering 24/7 Support
    • 1.4.4 Ensuring Timely Product Delivery
    • 1.4.5 Assuaging Security Concerns
  • 1.5 Mobile and the Instore Strategy
    • 1.5.1 Product Discovery
    • 1.5.2 Conversion
    • 1.5.3 Loyalty & Engagement

2. New Business Models, New Billing Mechanisms

  • 2.1 Card Payment
    • Figure 2.1: Online Payment Options, Selected Leading Retailers, June 2015
    • 2.1.1 Challenges
    • Figure 2.2: Credit & Debit Card Ownership (Adults 15+), Selected Markets, 2014
    • Figure 2.3: Number of Adults without Credit or Debit Cards (m), Selected Markets, 2014
  • 2.2 Carrier Billing
    • 2.2.1 Process
    • 2.2.2 The Drivers of Direct Carrier Billing
    • Figure 2.4: Billing Mechanism Conversion Rate Comparison, Low Value Purchases: Credit Card vs. Direct Carrier Billing
    • 2.2.3 The Challenges of Direct Carrier Billing
  • 2.3 Cryptocurrencies
    • 2.3.1 Cryptocurrency Payment Processors
    • 2.3.2 Benefits of Cryptocurrency
      • i. Cost of Processing
      • ii. Reduced Fraud Risk/No Chargeback
      • iii. Era of Globalisation
    • 2.3.3 Challenges
    • Figure 2.5: Selected Currency Baseline Analysis, December 2013-June 2015
  • 2.4 Third-Party Online Payments Systems
    • i. Case Study Alipay
    • ii. Case Study PayPal
    • Figure 2.6: PayPal Net TPV ($bn)vs. Average Spend Per Account ($), 2010-2014
    • iii. Case Study: Apple Pay
    • 2.4.2 Developing Markets

3. Competitive Landscape

  • 3.1 Introduction
  • 3.2 Vendor Analysis
    • 3.2.1 Vendor Assessment Criteria
    • Table 3.1: Mobile & Online Purchasing Vendodr Assessment Criteria
    • 3.2.2 Limitations and Interpretation
    • 3.2.3 Vendor Analysis: Capability Assessment & Market Positioning
    • Table 3.2: Online Payment Vendor Analysis Scoring Matrix 2014
    • Figure 3.3: Mobile & Online Purchasing Vendor Positioning Matrix 2014
    • 3.2.4 Vendor Groupings
      • i. Summary
      • ii. On Track Vendors
      • iii. Vendors with Further Potential
    • 3.2.5 Juniper Competitive Web Analysis
    • Figure 3.4: Juniper Competitive Web: Selected Online Payment Vendors
  • 3.3 Mobile & Online Purchasing Movers & Shakers
  • 3.4 Selected Vendor Profiles
    • 3.4.1 Adyen
      • i. Corporate
      • Figure 3.5: Adyen Payment Transaction Values, 2011-2014 ($bn)
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High Level View of Offerings
      • v. Juniper's View: Adyen Key Strengths and Strategic Development Opportunities
    • 3.4.2 Amdocs
      • i. Corporate
      • table 3.6: Amdocs Financial Performance Snapshot, 2013-2014
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High Level View of Offerings
      • Figure 3.7: Amdocs Mobile Payments: Functional Overview
      • v. Juniper's View: Amdocs Key Strengths and Strategic Development Opportunities
    • 3.4.3 Bango
      • i. Corporate
      • Table 3.8: Bango Financial Performance Snapshot, 2013-2014
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnersips
      • iv. High Level View of Offerings
      • v. Juniper's View: Bango Key Strengths and Strategic Development Opportunities
    • 3.4.4 Boku
      • i. Corporate
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High Level View of Offerings
      • v. Juniper's View: Boku Key Strengths and Strategic Development Opportunities
    • 3.4.5 Braintree (PayPal)
      • i. Corporate
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High Level View of Offerings
      • v. Juniper's View: Braintree Key Strengths and Strategic Development Opportunities
    • 3.4.6 Danal
      • i. Corporate
      • ii. Geographical Coverage
      • iii. Key Clients & Strategic Partnerships
      • iv. High Level View of Offerings
      • Figure 3.9: Danal bioMe Application
      • v. Juniper's View: Danal Key Strengths and Strategic Development Opportunities
    • 3.4.7 DIMOCO
      • i. Corporate
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High Level View of Offerings
      • v. Juniper's View: DIMOCO Key Strengths and Strategic Development Opportunities
    • 3.4.8 Fortumo
      • i. Corporate
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High Level View of Offerings
      • v. Juniper's View: Fortumo's Key Strengths and Strategic Development Opportunties
    • 3.4.9 Infobip
      • i. Corporate
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High Level View of Offerings
    • Figure 3.11: Infobip Mobile Platform Overview
      • v. Juniper's View: Infobip's Key Strengths and Strategic Development Opportunities
      • 3.4.10 Netsize (Gemalto)
      • i. Corporate
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High Level View of Offerings
      • v. Juniper's View:Netsize Strengths and Strategic Development Opportunities
    • 3.4.11 Onebip (Neomobile)
      • i. Corporate
      • ii. Geopraphic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High Level View of Offerings
      • v. Juniper's View: Neomobile Key Strengths and Strategic Development Opportunities
    • 3.4.12 Sage Pay
      • i. Corporate
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High Level View of Offerings
      • v. Juniper's View: Sage Pay Key Strengths and Strategic Development Opportunities
    • 3.4.13 Stripe
      • i. Corporate
      • ii. Geographic Spread
      • iii. key Clients & Strategic Partnersips
      • iv. High Level View of Offerings
      • v. Juniper's View: Stripe Key Strengths and Strategic Development Opportunities
    • 3.4.14 Worldpay
      • i. Corporate
      • ii. Geographic Spread
      • Table 3.12: Worldpay Financial Performance Snapshot, 2013-2014
      • iii. Key Clients & Strategic Partnersips
      • iv. High Level View of Offerings
      • v. Juniper's View: Stripe Key Strengths and Strategic Development Opportunities

2. Market Sizing & Forecasts

1. Market Overview: An Ecosystem in Transition

  • 1.1 Introduction
  • 1.2 The Online Retail Market Today
    • 1.2.1 Leading Territories
    • Figure & Table 1.1: Leading Markets by Online Physical Goods Sales, 2014 ($bn)
    • 1.2.2 Leading Merchants
    • Figure 1.2: Leading eRetail (Digital/Physical) Merchants, Gross Merchandising Values ($bn), 2014

2. Methodologies

  • 2.1 Methodologies
    • 2.1.1 Market Segmentation Approach
      • i. Digital Goods
      • Figure 2.1: Digital Goods, Market Forecast Methodology
      • ii. Physical Goods
      • Figure 2.2: Physical Goods, Market Forecast Methodology

3. Market Forecasts: Total Remote Payments Market

  • 3.1 Global User Forecasts
    • Figure & Table 3.1: Remote Purchasers of Digital and Physical Goods (m), 2015-2020
  • 3.2 Global and Regional Traffic Forecasts
    • Figure & Table 3.2: Total Remote Payment Transactions (m) Split by 8 Key Regions, 2015-2020
  • 3.3 Global and Regional Transaction Size Forecasts
    • Figure & Table 3.3: Average Remote Payment Transaction Size ($) Split by 8 Key Regions, 2015-2020
  • 3.4 Global and Regional Gross Merchandise Sales Forecasts
    • 3.4.1 Gross Merchandise Sales by Region
    • Figure & Table 3.4: Global Remote Payment Market: Gross Merchandise Sales Transaction Value ($m) Split by 8 Key Regions, 2015-2020
  • 3.5 Comparison with Alternative Forecasts
    • Table 3.5: eRetail Market Forecasts ($bn), Juniper Research Comparison with Alternative Published Data

4. Market Forecasts: Remote Payments for Digital Goods

  • 4.1 Global and Regional User Forecasts
    • Figure & Table 4.1: Unique Users Who Make Remote Payments for Digital Goods as Percentage of Adult Population Split by 8 Key Regions, 2015-2020
    • Figure & Table 4.2: Unique Users (m) Who Make Remote Payments for Digital Goods Split by 8 Key Regions, 2015-2020
  • 4.2 Global and Regional Traffic Forecasts
    • Figure & Table 4.3: Average Number of Transactions Made per Remote Payment User for Digital Goods pa, Split by 8 Key Regions, 2015-2020
    • Figure & Table 4.4: Total Number of Remote Payment Transactions (m) for Digital Goods Split by 8 Key Regions, 2015-2020
  • 4.3 Global and Regional Transaction Value Forecasts
    • Figure & Table 4.5: Average Remote Digital Goods Transaction Size ($) Split by 8 Key Regions, 2015-2020
    • Figure & Table 4.6: Total Remote Gross Transaction Value for Digital Goods ($m) Split by 8 Key Regions, 2015-2020
  • 4.4 Average Annual Spend Per User
    • Figure & Table 4.7: Average Spend Per User Per Annum on Remote Digital Purchases ($) Split by 8 Key Regions 2015-2020

5. Market Forecasts: Remote Payments for Physical Goods

  • 5.1 Service Users
    • Figure & Table 5.1: Total Unique Remote Purchasers of Physical Goods Split by 8 Key Regions (m), 2015-2020
  • 5.2 Average Usage Levels
    • Figure & Table 5.2: Average Number of Physical Goods Purchases Per Unique User Split by 8 Key Regions 2015-2020
  • 5.3 Total Transaction Volumes
    • Figure & Table 5.3: Total Remote Purchases of Physical Goods Per Annum (m) Split by 8 Key Regions 2015-2020
  • 5.4 Average Transaction Values
    • Figure & Table 5.4: Average Transaction Value, Remote Physical Goods Purchases, All Devices ($) Split by 8 Key Regions
    • 5.4.1 Total Transaction Values
    • Figure & Table 5.5: Total Remote Physical Goods Transactions ($m) Split by 8 Key Regions, 2020
    • 5.4.2 eRetail is migrating to a Mobile Environment
    • Figure & Table 5.6: mCommerce vs. 'Fixed' eCommerce (%), Spilit by 8 Key Regions, 2020
    • 5.4.3 The Rising Profile of the Tablet as an eCommerce/mCommerce Vehicle
    • Figure & Table 5.7: Total mRetail Transaction Spend, 'Fixed' eRetail vs. Mobile Devices ($m), 2015-2020
  • 5.5 Average Annual Spend Average Annual Spend
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