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スマートウォッチ:市場動向・ベンダー戦略・予測 2018-2022年

Smart Watches: Trends, Vendor Strategies & Forecasts 2018-2022

発行 Juniper Research 商品コード 279391
出版日 ページ情報 英文
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1GBP=153.28円で換算しております。
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スマートウォッチ:市場動向・ベンダー戦略・予測 2018-2022年 Smart Watches: Trends, Vendor Strategies & Forecasts 2018-2022
出版日: 2018年01月16日 ページ情報: 英文
概要

当レポートは、スマートウォッチ市場における課題と機会を概括し、区分別 (ディスプレイスマートウォッチ・ハイブリッドスマートウォッチ) による包括的な分析を提供しており、技術発展動向、販売の分析、主要企業のポジショニング・評価、利用例、および産業予測のベンチマークなどをまとめています。

第1章 スマートウォッチ:市場定義・要点

第2章 課題:利用例

  • 利用例
  • フィットネス
  • 通知
  • ペイメント
  • ロケーショントラッキング

第3章 課題:コネクティビティ

  • イントロダクション
  • コネクティビティとは何か?
  • セルラーコネクティビティ
  • GNSS
  • Wi-Fi
  • NFC
  • ANT+

第4章 課題:認識・販売チャネル

  • スマートウォッチ販売チャネル
  • モバイルネットワークオペレーター
  • 小売業者
  • コマース

第5章 競合情勢・Juniper Leaderboard

  • イントロダクション
  • ステークホルダー分析:機能評価 & 市場ポジショニング

第6章 スマートウォッチ市場予測・要点

  • イントロダクション
  • 予測手法
  • スマートウォッチ数量予測
  • スマートウォッチ収益予測
目次

Juniper's new and expansive Smartwatches research outlines the challenges and opportunities available in this evolving market, providing a comprehensive analysis of the sector split by:

  • Display Smartwatches
  • Hybrid Smartwatches

The research charts the latest technological and business developments in the smartwatch space, and provides in-depth forecasts across a variety of metrics. It also examine the strategies used by key players in the smartwatch market and assess their future prospects within this emerging sector.

This research comprises:

  • Market Trends & Opportunities (PDF)
  • 5 Year Market Sizing & Forecast Spreadsheet (Excel)

Key Features

  • Technological Developments : Assessment of the current state of smartwatch technologies, detailing prospects for their future development and their impact on the sector.
  • Sales Channel Analysis : Discussion of the various ways in which smartwatches are sold, providing a guide to the most effective ways to use each channel to maximise exposure for a variety of types of vendor.
  • Juniper Leaderboard : Positioning & strategic evaluation of a range of players in the smartwatch market including:
    • Alphabet
    • Apple
    • Casio
    • Fitbit
    • Fossil
    • Garmin
    • Martian
    • Nokia
    • Polar
    • Samsung
    • Suunto
    • TAG Heuer
    • Ticwatch
  • Use Cases : Strategic evaluation of the use cases for smartwatches and what this means for the future shape of the sector.
  • Benchmark Industry Forecasts : Market segment forecasts for smartwatch installed base and shipments, as well as software. Hardware forecasts split by:
    • Smartwatch type (hybrid and display)
    • Connectivity (Cellular, GNSS, NFC, Wi-Fi)
    • Operating System (Android Wear, Tizen, WatchOS, Others)
    • Device Vendor (Apple, Asus, Fitbit, Fossil, Samsung, TAG Heuer, Others)

Key Questions

  • 1. What movement is happening in the smartwatch market?
  • 2. What is holding smartwatch adoption back?
  • 3. What features and positioning will drive adoption?
  • 4. How will the smartwatch OS and vendor landscape change over the next 5 years?
  • 5. What are the best business models for each player in the smartwatch ecosystem?

Companies Referenced

Alphabet, Apple, AT&T, Barclays, Casio, European Global Navigation Satellite Systems Agency, Fitbit, Fossil, Garmin, Google, Guess, Intel, LG, Lumo, Martian, Motorola, MyKronoz, Nokia, Nymi, Polar, Ringly, Samsung, Sony, Sprint, Suunto, TAG Heuer, Target, Tesco, Ticwatch, T-Mobile, Verizon.

Data & Interactive Forecast

The Smartwatches forecast suite includes:

  • Country level data splits for 8 key regions and country forecasts for:
    • Canada
    • China
    • Denmark
    • Germany
    • Japan
    • Norway
    • Portugal
    • South Korea
    • Spain
    • Sweden
    • UK
    • US
  • Segment splits by:
    • Connectivity (Cellular, GNSS, NFC, Wi-Fi)
    • Device Type (display and hybrid smartwatches)
    • Device Vendor (Apple, Asus, Fitbit, Fossil, Samsung, TAG Heuer, Others)
    • Operating System (Android Wear, Tizen, WatchOS, Others)
    • What-If Analysis tool allowing user the ability to manipulate Juniper's data for 7 different metrics.
    • Access to the full set of forecast data of more than 30 tables and over 4,100 datapoints.

Juniper Research's highly granular Interactive Excels (IFXLs) enable clients to manipulate Juniper's forecast data and charts to test their own assumptions using the Interactive Scenario Tool; and compare select markets side by side in customised charts and tables. IFXLs greatly increase clients' ability to both understand a particular market and to integrate their own views into the model.

Table of Contents

1. Smartwatches: Market Direction & Key Takeaways

  • 1.1 Introduction
  • 1.2 Research Scope
  • 1.3 Definitions
    • 1.3.1 Wearable Devices
    • 1.3.2 Smartwatches
    • Figure 1.1: Guess Connect & Fossil Q Commuter Hybrid Smartwatches
  • 1.4 Smartwatch Market Direction in a Connected World
    • Figure 1.2: Most Important Smartwatch Applications, US (%)
    • Figure 1.3: Juniper Roadmap for Smartwatch Connectivity
  • 1.5

2. The Challenge: Use Case(s)

  • 2.1 Use Case(s)
    • 2.1.1 The Impact of Hardware
  • 2.2 Fitness
    • Table 2.1: WatchOS Updates by Category
    • 2.2.1 Fitness Wearables: Friend or Foe?
    • 2.2.2 Fitness Software
    • i. Interpretation & Context
    • Figure 2.2: Apple Watch Activity Rings & Nokia Steel HR Display
    • 2.2.3 Which Fitness?
  • 2.3 Notifications
    • 2.3.1 Notification or Interaction?
    • i. Display
    • Figure 2.3: Fossil Q Commuter Hybrid Smartwatch
    • ii. Haptics
    • iii. Voice
    • 2.3.2 Enterprise Notifications
  • 2.4 Payment
    • 2.4.1 OEM Pay
    • Table 2.4: Summary of Bank & Country Support of Select OEM Pay Methods (December 2017)
    • 2.4.2 Strap Payment
    • Figure 2.5: bPay Loop Devices
  • 2.5 Location Tracking
    • 2.5.1 Beyond Mere Location
    • 2.5.2 Security

3. The Challenge: Connectivity

  • 3.1 Introduction
  • 3.2 What Connectivity?
  • 3.3 Cellular Connectivity
    • 3.3.1 Current Connectivity
    • i. The Impact of 5G
    • ii. SIMs & Billing
    • Figure 3.1: Samsung Gear & Samsung Gear S2 3G Classic
    • Figure 3.2: US MNO Data Plans for the Apple Watch Series 3
  • 3.4 GNSS
    • 3.4.1 Which GNSS?
    • Figure 3.3: GNSS Receiver Support for GNSS Constellations, 2016
    • 3.4.2 Time to First Fix
    • 3.4.3 Power
  • 3.5 Wi-Fi
    • 3.5.1 Smart Home & IoT Device Control
  • 3.6 NFC
  • 3.7 ANT+

4. The Challenge: Awareness & The Sales Channel

  • 4.1 Smartwatch Sales Channels
  • 4.2 Mobile Network Operators
    • 4.2.1 Private Label Smartwatches
    • 4.2.2 Data Contracts
  • 4.3 Retailers
    • 4.3.1 Electronics Retailers
    • 4.3.2 General Stores
    • 4.3.3 Jwellers
  • 4.4 Commerce
    • 4.4.1 Crowdfunding

5. Competitive Landscape & Juniper Leaderboard

  • 5.1 Introduction
    • 5.1.1 Stakeholder Assessment Criteria
    • Table 5.1: Smartwatch Vendor Capability Assessment Factors
  • 5.2 Stakeholder Analysis: Capability Assessment & Market Positioning
    • 5.2.1 Juniper Leaderboard for Smartwatches
    • Figure 5.2: Smartwatches Leaderboard
    • Table 5.3: Smartwatches leaderboard Scoring
    • 5.2.2 Player Groupings & Conclusion
    • i. Established Leaders
    • ii. Leading Challengers
    • iii. Disruptors & Emulators

6. Smartwatch Market Forecasts & Key Takeaways

  • 6.1 Introduction
  • 6.2 Forecast Methodology
    • 6.2.1 Forecast Steps
    • i. Analysis of the Current Market
    • ii. Smartphone Penetration
    • 6.2.2 Methodology for Shipments, Installed Base & Market Value of Smartwatches
    • 6.2.3 Smartwatches Software Methodology
    • Figure 6.1: Smartwatches Hardware Forecast Methodology
    • Figure 6.2: Smartwatches Software Forecast Methodology
  • 6.3 Smartwatch Unit Forecasts
    • 6.3.1 Installed Base Forecasts
    • i. Device Installed Base
    • Figure & Table 6.3: Smartwatch Installed Base per annum (m), Split by 8 Key Regions, 2017-2022
    • Table 6.4: Smartwatch Installed Base per annum (m), Split by Category, 2017-2022
    • ii. Device Installed Base by Operating System
    • Figure & Table 6.5: Smartwatch Installed Base per annum (m), Split by Operating System, 2017-2022
    • iii. Device Installed Base by Vendor
    • Figure & Table 6.6: Smartwatch Installed Base per annum (m), Split by Device Vendor, 2017-2022
    • iv. Connectivity Installed Base
    • Figure & Table 6.7: Smartwatches Shipped per annum (m), Split by Connectivity Type, 2017-2022
    • 6.3.2 Shipment Forecasts
    • i. Device Shipments
    • Figure & Table 6.8: Smartwatches Shipped per annum (m), Split by 8 Key Regions, 2017-2022
    • ii. Device Shipments by Operating System
    • Figure & Table 6.9: Smartwatches Shipped per annum (m), Split by Operating System, 2017-2022
    • iii. Device Shipments by Vendor
    • Figure & Table 6.10: Smartwatches Shipped per annum (m), Split by Device Vendor, 2017-2022
    • iv. Connectivity Technology Shipments
    • Figure & Table 6.11: Smartwatches Shipped per annum (m), Split by Device Vendor, 2017-2022
    • 6.3.3 Smartwatch Software Forecasts
    • i. Apps Accessed
    • Figure 6.12: Smartwatch Apps Accessed per annum (m), Split by Device Vendor, 2017-2022
  • 6.4 Smartwatches Revenue Forecasts
    • 6.4.1 Device Revenues
    • Figure & Table 6.13: Smartwatch Hardware Revenue per annum ($m) Split by 8 Key Regions, 2017-2022
    • 6.4.2 Software Revenues
    • Figure & Table 6.14: Smartwatch Software Revenue per annum ($m) Split by 8 Key Regions, 2017-2022
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