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市場調査レポート

モバイルおよびオンラインTV・ビデオ

Mobile & Online TV & Video

発行 Juniper Research 商品コード 270644
出版日 ページ情報 英文
納期: 即日から翌営業日
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モバイルおよびオンラインTV・ビデオ Mobile & Online TV & Video
出版日: 2015年04月22日 ページ情報: 英文
概要

当レポートでは、モバイルおよびオンラインTV・ビデオ市場について調査分析し、プラットフォーム (スマートフォン、タブレット、コネクテッドTV、PCおよびラップトップ) 別の分析、サービス収益予測、データ消費 (デバイス別、流通経路別) 、考察と戦略的提言、バリューチェーン分析、主要企業の能力評価などについて、体系的な情報を提供しています。

第1章 モバイルおよびオンラインTV・ビデオとは

  • モバイルおよびオンラインTV・ビデオとは
  • 主な用語と定義

第2章 予測手法と市場予測サマリー

  • 手法
  • 総収益予測サマリー
  • OTT収益
  • 加入OTT収益
  • IPTV収益
  • VOD収益予測
  • データトラフィック・利用

第3章 スマートフォンTV・ビデオ:主な要点

  • 総市場
  • OTT市場サマリー
  • IPTV市場予測
  • VOD市場予測
  • データトラフィック・利用

第4章 タブレットTV・ビデオ:主な要点

  • OTT市場予測サマリー
  • IPTV市場予測
  • VOD市場予測
  • データトラフィック・利用

第5章 コネクテッドTV、TV・ビデオ:主な要点

  • OTT予測
  • IPTV市場予測
  • VOD市場
  • データトラフィック・利用

第6章 PCおよびラップトップTV・ビデオ:主な要点

  • OTTコンテンツ
  • IPTV市場予測
  • VOD市場予測
  • データトラフィック・利用

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目次

Juniper Research is a leading digital media and content strategy expert. For more than a decade we have provided comprehensive coverage of this fast moving space, including the key developments within TV and video products and services.

Juniper's expansive Mobile and Online TV & Video research provides assessment of the entire mobile and online TV ecosystem. It gives comprehensive analysis of the latest deployments, technologies, content distribution and monetisation strategies via OTT (Over-The-Top), IPTV (Internet Protocol TV) and VOD (Video On Demand) services.

Key Features

  • Analysis across four key platforms: Smartphones; Tablets, Connected TVs, PCs and Laptops.
  • Service revenue forecasts for OTT, IPTV, and VOD.
  • Data Consumption evaluated by device and distribution channel.
  • Insights and strategic recommendations for key stakeholders.
  • Value chain analysis opportunity assessment.
  • Interviews with leading players, including AT&T, Roku, BT, MobiTV, Sling Media, and Elgato.
  • Key player capability and capacity assessment, together with market positioning matrix.

Key Questions

  • 1.How is the market for Mobile and Online TV & Video evolving?
  • 2.How can stakeholders, in particular Network Operators, draw consumers towards using their services?
  • 3.What emerging technologies and services are driving the market forward?
  • 4.What strategies can value chain stakeholders employ to maximise their opportunity?
  • 5.Which segment: OTT, IPTV, or VOD, has the most potential for growth in terms of revenue?

Companies Referenced

Interviewed: AT&T, BT, Elgato, MobiTV, Roku. Sling Media.

Profiled: Amazon, AT&T, BT, Comcast, Elgato, Hulu, MobiTV, Netflix, Roku, Sky, Sling Media, Starz, YouTube,

Case Studied: AT&T, BBC, Fremantle Media, Google, Life On Air, Vessel.

Mentioned: A+E Networks, ABC, ADB Americas, Adult Swim, Amino, Apple, Audi, BBTV, Beamly, BEREC (Bureau of European Regulators for Electronic Communications), Best Buy, BET, BlackBerry, Blockbuster, Boomerang, Boxee, Broadcom, Canal+, Cartoon Network, CBS, CinemaNow, Cinemax, CNBC, CNN, Comedy Central, Cooking Channel, Cox Communications, Crackle, Criterion, Curry's, Deutsche Telekom, DiBcom, DirecTV, Discovery, DISH Network, Disney Channel, Dolby Laboratories, DoubleClick, DreamWorks, Dyle TV, EchoStar, EE, Elemental Technologies, Endemol, Epix, Ericsson, ESPN, ETNO (European Telecommunications Network Operators), ETSI (European Telecommunication standards Institute), European Broadcasting Union, Facebook, Fairphone, Food Network, Fox, GetGlue, GSMA, Harmonic, Harris, HBO, Hisense, Hitachi, HTC, iband, IMDB, IndyCar, Intel, ITU, ITV, KDDI, KPN, LG, Liberty Media, Lionsgate, Logitech, LOVEFiLM, LTE Broadcast User Group, Machinima, Macromedia, Maker Studios, Marvel Studios, Mediaset, MGM, MHL Consortium, Microsoft, Miramax, MTV Networks, Myspace, National Geographic, NBC, Netgear, Netmagic Solutions, News Corporation, NHK (Nippon Hoso Kyokai), Nickelodeon, Nielsen, Nippon Television Network, Nissan, NTT DOCOMO, Orange, Panasonic, Pandora, Paramount, Parks Associates, PBS Kids, Pepsi, Providence Equity Partners, Pure Software, Qualcomm, Rational Software, ReplayTV, Samsung, Screenvision, Sharp, Showtime, Siano, Sling TV, Softbank, Sony, Spotify, TalkTalk, Target, TBS, TCL, TED, Telefonica, Telstra, Texas Instruments, The CW, Time Warner, TiVo, T-Mobile, TNS, TNT, Toshiba, Travel Channel, Turner Broadcasting Systems, TV Tag, Tvtv, Twitter, Univision, US Cellular, Verizon, VEVO, VH1, Viasat, Virgin, Visa, V-Nova, Vudu, Warner Bros, WD TV, WWE, Youku Tudou, YuppTV, Zeebox.

Data & Interactive Forecast

Juniper Research's highly granular interactive Excels enable clients to manipulate Juniper's forecast data and charts to test their own assumptions by performing what-if analysis, and compare select markets and sectors side by side in customised charts and tables. IFxls greatly increase clients' ability to both understand a particular market and to integrate their own views into the model.

Forecast suite includes:

  • Device splits for Smartphones, Tablets, Connected TVs, PCs and Laptops.
  • OTT revenue model includes subscription OTT and Download-to-Own (DTO)/Pay-per-view (PPV).
  • IPTV subscription costs and service uptake.
  • VOD Ad spend calculated by ad impressions and service use.
  • Data Usage Evaluated by device
  • What-If Analysis tool allowing the user the ability to manipulate Juniper's data for 12 different metrics.

Access to the full set of forecast data of more than 160 tables and over 17,000 datapoints.

Table of Contents

1. Introduction to Mobile & Online TV & Video

  • 1.1 Introduction to Mobile & Online TV & Video
    • 5.1.1.1 Television
    • 5 1.1.2 Video
    • Figure 1.1: A Brief History of TV and Video (1920-2014)
  • 1.2 Key Terminology and Definitions
    • 1.2.1 Mobile TV & Video
      • i. Internet Mobile TV
      • ii. Broadcast Mobile TV
    • 1.2.2 Online TV & Video
      • i. Streaming Services
      • ii. VOD (Video on Demand)
      • iii. Downloads
      • iv. Cloud Services
    • Figure 1.2: The Digital Supply Chain
    • Figure 1.3: The Cloud Delivery Model

2. Forecast Methodology & Market Forecast Summary

  • 2.1 Methodology
    • Figure 2.1: Mobile/Online TV and Video methodology
  • 2.2 Total Mobile & Online TV & Video Revenue Forecast Summary
    • Figure & Table 2.2: Total Revenues from Mobile & Online TV & Video Services (Subscription OTT, DTO/PPV, IPTV and VOD) ($m) Split by 8 Key Regions 2014-2019
  • 2.3 Mobile & Online TV & Video OTT Revenue 1
    • Figure & Table 2.3: Total Revenues from Mobile & Online TV & Video OTT Services (Subscription OTT and DTO/PPV) ($m) Split by 8 Key Regions 2014-2019
  • 2.4 Mobile & Online TV & Video Subscription OTT Revenue 1
    • Figure & Table 2.4: Total Revenues from Mobile & Online TV & Video Subscription OTT ($m) Split by 8 Key Regions 2014-2019
  • 2.5 Mobile & Online TV & Video IPTV Revenue
    • Figure & Table 2.5: Total Revenues from Mobile & Online TV & Video IPTV Services on Smartphones, Tablets, Connected TVs & PCs ($m) Split by 8 Key Regions 2014-2019
  • 2.6 Mobile & Online TV & Video VOD Revenue Forecast
    • Figure & Table 2.6: Total Revenues from Mobile & Online TV & Video VOD Services on Smartphones, Tablets, Connected TVs & PCs ($m) Split by 8 Key Regions 2014-2019
  • 2.7 Mobile & Online TV & Video Data Traffic & Usage 1
    • Figure & Table 2.7: Total TV & Video Data Usage on Smartphones, Tablets, Connected TVs & PCs (PB) Split by 8 Key Regions 2014-2019

3. Smartphone TV & Video: Key Takeaways

  • 3.1 The Total Market for Smartphone TV & Video
    • Table 3.1: Percentage of Smartphone Users Who View OTT Services, Split by 8 Key Regions
  • 3.2 Smartphone OTT Market Summary
    • 3.2.1 Streamed OTT Content
    • Figure & Table 3.2: Number of Smartphone Users who Watch OTT content (m), Split by 8 Key Regions 2014-2019
    • 3.2.2 Smartphone Subscription OTT Forecast Summary
    • Figure & Table 3.3: Number of Smartphone Viewers Who Purchase a Subscription to OTT Services (m), Split by 8 Key Regions 2014-2019
    • Table 3.4: Annual Revenue per Paying Smartphone OTT User ($), Split by 8 Key Regions 2014-2019
    • Figure & Table 3.5: Total End-User Revenues for Subscription OTT on Smartphones ($m), Split by 8 Key Regions 2014-2019
    • 3.2.3 Download to Own/Pay-per-View OTT
    • Figure & Table 3.6: Number of Smartphone Users who Purchase Download to Own/Pay-per-View OTT Content (m), Split by 8 Key Regions 2014-2019
    • Table 3.7: Average Number of Films/TV Shows Downloaded to Own/Paid-per-View per Smartphone Viewer Per Annum, Split by 8 Key Regions 2014-2019
    • Figure & Table 3.8: Total Consumer Spend on Content Downloaded to Own/Pay-per-View to Smartphones ($m), Split by 8 Key Regions 2014-2019 27
  • 3.3 Smartphone IPTV Market Forecast
    • Figure & Table 3.9: Number of Users who Watch IPTV Content on a Smartphone, Year End (m) Split by 8 Key Regions 2014-2019
  • 3.4 Smartphone VOD Market Forecast
    • Figure & Table 3.10: Total Smartphone VOD Advertising Spend ($m), Split by 8 Key Regions 2014-2019
  • 3.5 Smartphone Data Traffic & Usage
    • Figure & Table 3.11: Total Smartphone Streaming TV & Video Data Traffic (PB) Split by 8 Key Regions 2014-2019
    • Figure & Table 3.12: Percentage of Smartphone Streamed Mobile TV & Video Data Traffic Carried via Wi-Fi (%), Split by 8 Key Regions 2014-2019

4. Tablet TV & Video: Key Takeaways

  • 4.1 Tablet OTT Market Forecast Summary
    • 4.1.1 Tablet OTT Streaming Service Forecast
    • Table 4.1: Proportion of Tablet Users who View OTT Streaming Services (%), Split by 8 Key Regions 2014-2019
    • Figure & Table 4.2: Number of Tablet Users who View OTT Services Year End (m), Split by 8 Key Regions 2014-2019
    • 4.1.2 Tablet OTT Subscription Service Forecast
    • Figure & Table 4.3: Number of Tablet Viewers who Purchased a Subscription to OTT services (m), Split by 8 Key Regions 2014-2019
    • Figure & Table 4.4: Total End-User Revenues for Tablet Streaming Subscriptions ($m), Split by 8 Key Regions 2014-2019
    • 4.1.3 Tablet Download to Own/Pay-per-View OTT Forecast Summary
    • Figure & Table 4.5: Number of Tablet Viewers who Download to Own/Pay-per-View OTT Content (m), Split by 8 Key Regions 2014-2019
    • Figure & Table 4.6: Total Consumer Spend on Content Downloaded to Own/Pay-per-View to Tablet ($m), Split by 8 Key Regions 2014-2019
  • 4.2 Tablet IPTV Market Forecast
    • Figure & Table 4.7: Number of Users who Watch IPTV Content on a Tablet (m), Split by 8 Key Regions 2014-2019
  • 4.3 Tablet VOD Market Forecast
    • Figure & Table 4.8: Total Tablet VOD Advertising Spend ($m), Split by 8 Key Regions 2014-2019
  • 4.4 Tablet Data Traffic & Usage
    • Figure & Table 4.9: Total Streamed TV & Video Data Traffic on Tablets (PB), Split by 8 Key Regions 2014-2019
    • Figure & Table 4.10: Percentage of Tablet Streamed TV & Video Data Traffic Carried via Wi-Fi (%)

5. Connected TVs, TV and Video: Key Takeaways

  • 5.1 Connected TV OTT Forecast
    • 5.1.1 Streamed OTT Content
    • Figure & Table 5.1: Number of Connected TV Users Who View OTT Video Streaming Services (m) Split by 8 Key Regions 2014-2019
    • Figure & Table 5.2: Total End-User Revenues for Streaming Subscriptions on Connected TVs ($m) Split by 8 Key Regions 2014-2019
    • 5.1.2 Download to Own/Pay-per-view Forecast
    • Figure & Table 5.3: Number of Connected TV Viewers Who Download to Own/Pay-per-View OTT Content (m) Split by 8 Key Regions 2014-2019
    • Figure & Table 5.4: Total Consumer Spend on Content Downloaded to Own/Pay-per-View to Connected TVs ($m), Split by 8 Key Regions 2014-2019
  • 5.2 Connected TV IPTV Market Forecast.
    • Figure & Table 5.5: Number of Users who Watch IPTV on a Connected TV (m) Split by 8 Key Regions 2014-2019
  • 5.3 Connected TV VOD Market
    • Figure & Table 5.6: Advertising Spend on VOD Content via Connected TVs ($m) Split by 8 Key Regions 2014-2019
  • 5.4 Connected TV Data Traffic & Usage
    • Figure & Table 5.7: Total Streamed TV & Video Data Traffic on Connected TVs (PB), Split by 8 Key Regions 2014-2019

6. PC & Laptop TV and Video: Key Takeaways

  • 6.1 PC & Laptop OTT Content
    • 6.1.1 Streamed OTT Content Market Forecast
    • Figure & Table 6.1: Number of PC & Laptop Users who View OTT Streaming Content (m) Split by 8 Key Regions 2014-2019
    • 6.1.2 Subscription OTT Market Forecast.
    • Figure & Table 6.2: Number of PC & Laptop Users who Subscribe to OTT Video Content (m) Split by 8 Key Regions 2014-2019
    • Figure & Table 6.3: Total End-user Revenues for Subscription OTT Services via PCs and Laptops ($m) Split by 8 Key Regions 2014-2019
    • 6.1.3 Download to Own/Pay-per-view
    • Figure & Table 6.4: Number of PC & Laptop Users Who Download to Own/Pay-per-View OTT Content (m) Split by 8 Key Regions 2014-2019
    • Figure & Table 6.5: Total Consumer Spend on Content Download to Own/Pay-per-View per Annum ($m) Split by 8 Key Regions 2014-2019
  • 6.2 PC & Laptop IPTV Market Forecast
    • Figure & Table 6.6: Number of Users who Watch IPTV Content on PCs & Laptops (m) Split by 8 Key Regions 2014-2019
  • 6.3 PC & Laptop VOD Market Forecast
    • Figure & Table 6.7: Total Advertising Spend on VOD Content via PC & Laptop per Annum ($m) Split by 8 Key Regions 2014-2019
  • 6.4 PC & Laptop Traffic & Data Usage
    • Figure & Table 6.8: Total Streamed Video and Data Traffic on PCs and Laptops (PB) Split by 8 Key Regions 2014-2019
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