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市場調査レポート

A2P (Application to Person) メッセージング:主な用途と市場機会・グレールートトラフィック

A2P (Application to Person) Messaging

発行 Juniper Research 商品コード 250496
出版日 ページ情報 英文
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1GBP=153.22円で換算しております。
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A2P (Application to Person) メッセージング:主な用途と市場機会・グレールートトラフィック A2P (Application to Person) Messaging
出版日: 2017年11月21日 ページ情報: 英文
概要

当レポートでは、A2P (Application to Person) メッセージングの市場を調査し、主な用途と市場機会、2Pメッセージング導入のメリット、エコシステムおよびバリューチェーンにおける主要動向、トラフィックボリュームおよびメッセージング収益の推移と予測、地域別の内訳、グレールートトラフィックのシェアと収益ロスの課題などをまとめています。

第1章 A2Pメッセージング:エンゲージメントにおける課題

  • イントロダクション
    • 定義
  • 利用事例
    • オペレーターのエンゲージメント
    • ワンタイムパスワード
    • 銀行
    • チケット発券
    • ヘルスケア
    • マーケティングキャンペーン
    • コンテンツペイメント
  • A2Pメッセージングのメリット
    • オペレーターの推進因子
    • ユビキタス性

第2章 A2Pエコシステムにおける主要動向

  • イントロダクション
  • 主要動向
  • A2Pメッセージングのバリューチェーン
    • SMSアグリゲーター
      • 市場シェア
    • SMSフィルタープラットフォームプロバイダー

第3章 A2Pメッセージング市場の予測・主な調査結果

  • イントロダクション・調査手法
  • メッセージングボリューム
    • SMSトラフィックボリューム
    • A2Pトラフィックボリューム
  • グレールートトラフィックのシェア
  • A2Pメッセージング収益
    • ダイレクト接続
    • グレールートA2P
    • 収益:A2P vs P2P
    • グレールートによる収益損失

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目次

Overview

Juniper's latest A2P (Application to Person) Messaging research suite provides a comprehensive analysis of the ecosystem, assessing the opportunities across primary use cases and key verticals. It offers an in-depth exploration of the future of key verticals in the sector, including challenges to operators' A2P messaging revenues from grey route traffic and OTT messaging applications such as WhatsApp and Viber.

Key Features

  • Market Landscape & Trends Assessment: Extensive analysis of the future outlook of the A2P market, and the role competing technologies will play in the development of the market, including:
    • Impact of the RCS (Rich Communications Suite)
    • OTT (Over-the-Top) messaging applications
    • In-application Chatbots
  • Sector Analysis: Analysis of 7 key use cases for A2P messaging, including evaluation of the addressable market and primary use cases for:
    • Banking
    • Content Payments
    • Healthcare
    • Marketing Campaigns
    • One Time Passwords
    • Operator Engagement
    • Ticketing
  • Benchmark Industry Forecasts: Juniper's five year forecasts provide a comprehensive view of the future of the A2P ecosystem, including both mobile operator and A2P platform provider perspectives. These forecasts cover 8 global regions and 14 key country markets. Forecasts include:
    • Operator Revenues from A2P SMS including segment splits
    • Operator Revenue Loss due to Grey Route A2P SMS
    • A2P Platform Revenues
    • Operator Revenues Loss due to OTT A2P Messaging including segments splits
  • Interviews with leading players across the value chain, including:
    • BICS
    • CLX Communications
    • Infobip
    • Mavenir Systems
    • Route Mobile
    • Silverstreet
    • Syniverse
    • Ubiquity.
  • Juniper Leaderboard: 13 leading A2P platform vendors compared, scored and positioned on the Juniper Leaderboard.

Key Questions

  • 1. Which strategies will prove to be successful in minimising grey route A2P traffic?
  • 2. To what extent is grey route traffic impacting operator billed revenues?
  • 3. How will OTT A2P services disrupt operators' SMS services?
  • 4. Who are the A2P service provider market leaders?
  • 5. What is the total value of lost operator revenues from grey route traffic?

Companies Referenced

  • Interviewed: BICS, CLX Communications, Infobip, Mavenir Systems, Route Mobile, Silverstreet, Syniverse, Ubiquity.
  • Profiled: BICS, CLX Communications, Infobip, Mavenir Systems, MessageBird, Mitto, Nexmo, Route Mobile, Silverstreet, Syniverse, Tata Communications, tyntec, Ubiquity.
  • Case Studied: GSMA, iBasis, Infobip, NHS (National Health Service), WhatsApp.
  • Mentioned: 365squared, ABN Amro, Aicent, Airbnb, Air Canada, Airtel, Airwide Solutions, Alibaba, Allianz,Banca Sella, America Movil, Apple, Asia Netcom, Babylon Health, Banca Marche, Banca Mediolanum, Banca Monte dei Paschi di Siena,Fineco, Banca Popolare di Milano, Banca Popolare di Sondrio, Barclays, BBM, Bell, China Mobile, Cisco Systems, CM Telecom, Compass Grup, CoTraveller, CTIA, Deutsche Telekom, Dialogue Communications, Doordash, EE, Ericsson, Facebook, Federal Bank, Flipkart, Fortytwo Telecom, Gemalto, GENBAND, Guangzhou Qida Electronic Technology, HailoCab, Halifax, Heineken, Huawei, ICQ, IFTTT (If-this-then-that), Intesa Sanpaolo Group, ITU T (International Telecommunication Union), IW Bank, KakaoTalk, Kik Messenger, KPN, KT, LINE, Lloyds, MACH, Mastercard, mBlox, MEF (Mobile Ecosystem Forum), MetroPCS, , Microsoft, Millicom, Mobey Forum, Mobile Marketing Association, Nationwide, Netsize, O2, Olacabs, Openmarket, Oxygen8, Panasonic, Pingdom, Polkomtel, QQ Mobile, Renault, Rogers, Safaricom, SAP, Simfonics, Sinch AB, SK Telecom, Skype, Slack, Snapchat, Sprint, Stoke, StubHub, Sunrise, Sybase, Symsoft, Telecom Italia, Telefonica, Telegram, TeleSign Corporation, TeliaSonera, Three, TIM, T-Mobile, UAEXchange, UBA, Uber, Ubi Banca, UBI, Zurich, Ulticom, UniCredit Group, UPlus, VeriSign, Viber, Vibes, VodaCom, Vodafone, Voltari, Vonage,WeChat, Wind Hutchinson 3G, Xura Secure Communications, Zentech, Zoho Marketplaces.

Data & Interactive Forecast

Juniper Research's highly granular IFxls (Interactive Forecast Excels) enable clients to manipulate Juniper's forecast data and charts to test their own assumptions, perform what-if analysis; and compare select markets side by side in customised charts and tables. IFxls greatly increase clients' ability both to understand a particular market and to integrate their own views into the model.

Juniper's A2P Messaging forecast suite includes:

  • Five year benchmark forecasts are key metrics by 8 key regions and 14 country level splits including
    • US
    • Canada
    • Brazil
    • France
    • Germany
    • Italy
    • Spain
    • UK
    • Russia
    • China
    • Japan
    • South Korea
    • India
    • Singapore
  • A2P SMS segment splits, including:
    • Banking
    • Ticketing
    • Healthcare
    • Content Payments
    • Operator Engagement
    • Advertising
    • Retail
  • OTT A2P segment splits, including:
    • Banking
    • Ticketing
    • Healthcare
    • Content Payments
    • Advertising
    • Retail
  • Interactive Excel Scenario tool allowing user the ability to manipulate Juniper's data for 10+ different metrics.
  • Access to the full set of forecast data of 95 tables and over 16,000 data points.

Juniper Research's highly granular interactive Excels enable clients to manipulate Juniper's forecast data and charts to test their own assumptions using the Interactive Scenario Tool; and compare select markets side by side in customised charts and tables. IFxls greatly increase clients' ability to both understand a particular market and to integrate their own views into the model.

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