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市場調査レポート

拡張現実 (AR) :消費者・企業・自動車 2015-2019年

Augmented Reality

発行 Juniper Research 商品コード 249291
出版日 ページ情報 英文
納期: 即日から翌営業日
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拡張現実 (AR) :消費者・企業・自動車 2015-2019年 Augmented Reality
出版日: 2015年04月01日 ページ情報: 英文
概要

当レポートでは、将来のモバイル拡張現実 (AR) の3つの主要プラットフォーム:スマートフォン、ヘッドマウントデバイス (HMD) およびタブレット、について包括的な展望を提供しており、車載ARシステムの詳細な調査とともに、お届け致します。

第1章 AR予測:サマリー

  • イントロダクション
  • 調査手法
  • 予測のサマリー

第2章 消費者向けモバイルAR予測:スマートフォン

  • イントロダクション
    • スマートフォンARゲーム
    • スマートフォンARサーチ & ディスカバリー
    • スマートフォンARライフスタイル
    • スマートフォンARマルチメディア
    • スマートフォンARソーシャルコミュニケーション

第3章 消費者向けモバイルAR予測:タブレット

  • イントロダクション
    • タブレットARゲーム
    • タブレットARサーチ & ディスカバリー
    • タブレットARライフスタイル
    • タブレットARマルチメディア
    • タブレットARソーシャルコミュニケーション

第4章 消費者向けモバイルAR予測:HMD

  • イントロダクション
    • HMD ARゲーム
    • HMD ARサーチ & ディスカバリー
    • HMD ARライフスタイル
    • HMD ARマルチメディア
    • HMD ARソーシャルコミュニケーション

第5章 企業向けモバイルAR予測

  • イントロダクション
    • 企業向けスマートフォンAR
    • 企業向けタブレットAR
    • 企業向けHMD AR

第6章 車載AR予測

  • イントロダクション
    • 消費者向けARシステム付き自動車
    • 年間収益

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目次

Juniper Research has a strong track record in assessing the future business opportunities and monetisation potential for new technologies. Juniper's research on Augmented Reality consistently sets the standard for research into this fast moving space.

Juniper's expansive Augmented Reality research provides a comprehensive perspective on the three key platforms for the future of mobile AR: Smartphones, Head-Mounted Devices and Tablets. Now for the first time, our latest research brings an in-depth assessment of augmented reality systems in vehicles.

Key Features

  • Analysis across four key platforms: Smartphones; Tablets; Head-Mounted Devices; and Consumer Vehicles.
  • App usage analysis - breaking the market down into six app categories: Games, Search & Discovery, Lifestyle, Multimedia, Social Communications and Enterprise.
  • Insights and strategic recommendations for key stakeholders.
  • Value chain analysis - opportunity assessment across hardware and software components.
  • Interviews with leading players, including ARToolworks, Atheer Labs, Blippar, Catchoom, InGlobe Technologies, Innovega, Metaio and Vuzix.
  • Key player capability and capacity assessment, together with market positioning matrix.
  • Market forecasts for adoption and spend across consumer and enterprise markets.

Key Questions

  • 1. How is AR developing in terms of consumer & enterprise markets?
  • 2. How can stakeholders best encourage end-user take-up?
  • 3. What emerging technologies and services are driving the market forward?
  • 4. What strategies can value chain stakeholders employ to maximise the opportunity?
  • 5. What is the projected market value for AR in consumer & enterprise markets?

Companies Referenced

Interviewed : ARToolworks, Atheer Labs, Blippar, Catchoom, Inglobe Technologies, Innovega, Metaio, Vuzix.

Profiled : ARToolworks, Atheer Labs, Blippar, Catchoom, Daqri, Inglobe Technologies, Intel, Innovega, Metaio, Qualcomm, Total Immersion, Vuzix.

Case Studied : Blippar, Continental, Inuitive, Insightness, Innovega, Lowe's, Metaio, SensorMotoric Instruments, Tissot, Vuzix.

Mentioned : 3dfx Interactive, Adidas, Amazon, Anheuser Busch, Apple, ARM, AstraZeneca, Asus, Audi, Cadillac, Camfind, Canon, Citroën, Coca-Cola, Condé Nast, Crayola, Dassault, eBay, Epson, Ericsson, Facebook, Flextronics Lab IX, Ford, Geo Games, Google, Heinz, HIT Lab, Hokkaido Nikko Telecommunications, Holition, Honda, HP, HTC, Hyundai, Ikea, Indiegogo, Ingress, iQ media, Jaguar, Kraft, Layar, Lego, Lenovo, L'Oréal, Luxottica, Maybelline, Melon, Mercedes, Meta, Microsoft, NASA, Nestlé, Nikon, Nokia, NTT DoCoMo, Nvidia, Oculus, ODG, Olympus, Optifade, Orange, Orca Tools, Pioneer, Pristine, Procter & Gamble, Recon Instruments, Red Bull, Samsung, SAP, Selfridges, Semiconductor Industry Association, Sony, STMicroelectronics, Synopsys, Telefónica, TIME, TimesMobile, Ubimax, Universal Pictures, Unity technologies, Volkswagen, Vserv, WhatsApp, Wikitude, WorldViz, Xiaomi, XOEye Technologies.

Data & Interactive Forecast

Juniper Research's highly granular interactive excels enable clients to manipulate Juniper's forecast data and charts to test their own assumptions, perform what-if analysis; and compare select markets side by side in customised charts and tables. IFxls greatly increase a clients' ability to both understand a particular market and to integrate their own views into the model.

Forecast suite includes:

  • Updated forecasts for 12 countries including: Canada, China, Denmark, Germany, Japan, Norway, Portugal, Spain, South Korea, Sweden, UK, USA, as well as 8 Key Regions.
  • Mobile AR splits by Smartphones, Tablets and Head-Mounted Devices.
  • App Ecosystem assessment across AR Games, Search & Discovery, Lifestyle, Multimedia, Social Communications and Enterprise.
  • App Revenue models according to Pay-per-Download, In-App Purchases / Subscriptions / Licencing, Ad Spend
  • AR Vehicle Assessment according to take-up in consumer vehicles and service revenues.
  • What-If Analysis tool allowing user the ability to manipulate Juniper's data for 50 different metrics.
  • Access to the full set of forecast data of more than 410 tables and over 57,000 datapoints.

Table of Contents

1. AR Forecasts: Summary

  • 1.1 Introduction
    • 1.1.1 Market Influences since 2013 Edition
    • 1.1.2 Forecast Models
  • 1.2 Methodologies
    • 1.2.1 Mobile Consumer & Enterprise AR
      • i. Mobile Consumer AR Assumptions
      • ii. Moiled Enterprise AR Assumptions
      • Figure 1.1: Mobile consumer & Enterprise AR Methodology
    • 1.2.2 In-Vehicle AR
      • i. In-Vehicle AR Assumptions
      • Figure 1.2: In-Vehicle Consumer AR Methodology
  • 1.3 Summary of Forecasts
    • 1.3.1 AR App Use and Vehicle AR Systems
      • Figure & Table 1.3: Consumer & Enterprise Apps Downloaded (m), Number of Consumer Vehicle AR Systems Installed (m) split by Device 2014-2019
    • 1.3.2 AR Revenues
      • Figure & Table 1.4: Total AR Consumer, Enterprise & Vehicle Revenues ($m), Split by Category 2014-2019

2. Mobile Consumer AR Forecasts: Smartphones

  • 2.1 Introduction
    • 2.1.1 Smartphone AR Games
      • i. Apps Downloaded
      • Figure & Table 2.1: Total Smartphone AR Games Apps Downloaded (m), Split by 8 Key Regions 2014-2019
      • ii Revenues by Business Model
      • Figure & Table 2.2: Total Smartphone AR Games Revenue ($m) Split by Monetisation Model, 2014-2019
      • iii Revenues by Region
      • Figure & Table 2.3: Total Smartphone AR Games Revenue ($m) Split by Monetisation Model, 2014-2019
      • iii Revenues b Region
      • Figure & Table 2.3: Total Smartphone AR Games Revenue ($m), Split by 8 Key Regions 2014-2019
    • 2.1.2 Smartphone AR Search & Discovery
      • i. Apps Downloaded
      • Figure & Table 2.4: Total Smartphone AR Search & Discovery APPs Downloaded (m), Split by 8 Key Regions 2014-2019
      • ii Revenues by Business Model
      • Figure & Table 2.5: Total Smartphone AR Search & Discovery Revenue ($m) Split by Monetisation Model, 2014-2019
      • iii Revenues by Region
      • Figure & Table 2.6: Total Smartphone AR Search & Discovery Revenue ($m), Split by 8 Key Regions 2014-2019
    • 2.1.3 Smartphone AR Lifestyle
      • i Apps Downloaded
      • Figure & Table 2.7: Total Smartphone AR Lifestyle Apps Downloaded (m), Split by 8 Key Regions 2014-2019
      • ii Revenue by Business Model
      • Figure & Table 2.8: Total Smartphone AR lifestyle Revenue ($m) Split by Monetisation Model, 2014-2019
      • iii Revenue by Region
      • Figure & Table 2.9: Total Smartphone AR Lifestyle Revenue ($m), Split by 8 Key Regions 2014-2019
    • 2.1.4 Smartphone AR Multimedia
      • i Apps in downloaded
      • Figure & Table 2.10: Total Smartphone AR Multimedia Apps Downloaded (m), Split by 8 Key Regions 2014-2019
      • ii Revenues by Business Model
      • Figure & Table 2.11: Total Smartphone AR Multimedia Revenue ($m), Split by Monetisation Model, 2014-2019
      • iii Revenues by Region
      • Figure & Table 2.12: Total Smartphone AR Multimedia Revenue ($m), Split by 8 Key Regions 2014-2019
    • 2.1.5 Smartphoes AR Social Communications
      • i Apps Downloaded
      • Figure & Table 2.13: Smartphone AR Social Communications Apps Downloaded (m), Split by 8 Key Regions 2014-2019
      • ii Revenues by Business Model
      • Figure & Table 2.14: Total Smartphone AR Social Communications Revenue ($m) Split by Monetisation Model, 2014-2019
      • iii Revenues by Region
      • Figure & Table 2.15: Total Smartphone AR Social Communications App Revenue ($m), Split by 8 Key Regions 2014-2019

3. Mobile Consumer AR Forecasts: Tablets

  • 3.1 Introduction
    • 3.1.1 Tablet AR Games
      • i Apps Downloaded
      • Figure & Table 3.1: Total Tablet AR Games Apps Downloaded (m), Split by 8 Key Regions 2014-2019
      • ii Revenues by Business Model
      • Figure & Table 3.2: Tablet AR Games Revenues ($m) Split by Monetisation Model, 2014-2019
      • iii Revenues by Region
      • Figure & Table 3.3: Total Tablet AR Games Revenue ($m), Split by 8 Key Regions 2014-2019
    • 3.1.2 Tablet AR Search & Discovery
      • i Apps Downloaded
      • Figure & Table 3.4: Tablet AR Search & Discovery Apps Downloaded (m), Split by 8 Key Regions, 2014-2019
      • iii Revenues by Region
      • Figure & Tablet 3.6: Total Tablet AR Search & Discovery Revenue ($m), Split by 8 Key Regions 2014-2019
    • 3.1.3 Tablet AR Lifestyle
      • i Apps Downloaded
      • Figure & Table 3.7: Total Tablet AR Lifestyle Apps Downloaded (m), Split by 8 Key Regions 2014-2019
      • ii Revenues by Business Model
      • Figure & Tablet 3.8: Total Tablet AR Lifestyle Revenue ($m) Split by Monetisatin Model, 2014-2019
      • iii Revenues by Region
      • Figure & Tablet 3.9: Total Tablet AR Lifestyle Revenue ($m), Split by 8 Key Regions 2014-2019
    • 3.1.4 Tablet AR Multimedia
      • i Apps Downloaded
      • Figure & Tablet 3.10: Tablet AR Multimedia Apps Downloaded (m), split by 8 Key Regions 2014-2019
      • ii Revenues by Business Model
      • Figure & Tablet 3.11: Tablet AR Multimedia Revenue ($m) Split by Monetisation Model, 2014-2019
      • iii Revenue by Region
      • Figure & Tablet 3.12: Total Tablet AR Multimedia Revenue ($m), Split by 8 Key Regions 2014-2019
    • 3.1.5 Tablet AR Social Communications
      • i Apps Downloaded
      • Figure & Tablet 3.13: Total Tablet AR Social Communications Apps Downloaded (m), Spit by 8 Key Regions 2014-2019
      • ii Revenue by Business Model
      • Figure & Tablet 3.14: Total Tablet AR Social Communications Revenue ($m) Split by Monetisation Model, 2014-2019
      • iii Revenue by Region
      • Figure & Table 3.15: Total Tablet AR Social Communications App Revenue ($m), Split by 8 Key Regions 2014-2019

4. Mobile Consumer AR Forecasts: HMDs

  • 4.1 Introduction
    • 4.1.1 HMD AR Games
      • i Apps Downloaded
      • Figure & Tablet 4.1: Total HMD AR Games Apps Downloaded (m), Split by 8 Key Regions 2014-2019
      • ii Revenue by Business Model
      • Figure & Tablet 4.2: Total HMD AR Games Revenues ($m) Split by Monetisation Model, 2014-2019
      • iii Revenue by Region
      • Figure & Tablet 4.3: Total HMD AR Games Revenue ($m), Split by 8 Key Regions 2014-2019
    • 4.1.2 HMD AR Search & Discovery
      • i Apps Downloaded
      • Figure & Table 4.4: Total HMD AR Search & Discovery Apps Downloaded (m), }Split by 8 Key Regions 2014-2019
      • ii Revenues by Business Model
      • Figure & Tablet 4.5: Total HMD AR Search & Discovery Revenue ($m) Split by Monetisation Model, 2014-2019
      • iii Revenues by Region
      • Figure & Tablet 4.6: Total HMD AR Search & Discovery Revenue ($m) Split by Monetisatin Model, 2014-2019
      • iii Revenues by Region
      • Figure & Table 4.6: Total HMD AR Search & Discovery Revenue (4m), Split by 8 Key Regions 2014-2019
    • 4.1.3 HMD AR Lifestyle
      • i Apps Downloaded
      • Figure 4.7: Total HMD AR Lifestyle Apps Downloaded (m), Split by 8 Key Regions 2014-2019
      • ii Revenues by Region
      • Figure & Tablet 4.9: Total HMD AR Lifestyle Revenue ($m), Spit by 8 Key Regions 2014-2019
    • 4.1.4 HMD AR Multimedia
      • i Apps Downloaded
      • Figure & Tablet 4.10: HMD AR Multimedia Apps Downloaded (m), Split by 8 Key Regions 2014-2019
      • ii Revenue by Business Model
      • Figure & Tablet 4.11: HMD AR Multimedia Revenue ($m) Split by Monetisation Model, 2014-2019
      • iii Revenue by Region
      • Figure & Tablet 4.12: Total HMD AR Multimedia Revenue ($m), Split by 8 Key Regions 2014-2019
    • 4.1.5 HMD AR Social Communications
      • i. Apps Downloaded
      • Figure & Tablet 4.13: Total HMD AR Social Communications Apps Downloaded (m), split by 8 Key Regions 2014-2019
      • ii Revenue by Business Model
      • Figure & Tablet 4.14: Total HMD AR Social Communications Revenue ($m) Split by Monetisation Model, 2014-2019
      • iii Revenue by Region
      • Figure & Tablet 4.15: Total HMD AR Social Communications App Revenue ($m), Split by 8 Key Regions 2014-2019

5. Mobile Enterprise AR Forecasts

  • 5.1 Introduction
    • 5.1.1 Smartphone Enterprise AR
      • i Apps Downloaded
      • Figure & Table 5.1: Total Enterprise Smartphone AR Apps Downloaded (m), Split by 8 Key Regions 2014-2019
      • ii Revenues by Business Model
      • Figure & Table 5.2: Total Enterprise Smartphone AR Revenue ($m) Split by Monetisation Model, 2014-2019
      • iii Revenues by Region
      • Figure & Table 5.3: Total Enterprise Smartphone AR Revenues ($m), Spit by 8 Key Regions 2014-2019
    • 5.1.2 Tablet Enterprise AR
      • i. Apps Downloaded
      • Figure & Table 5.4: Enterprise Tablet AR Apps Downloaded (m), Split by 8 Key Regions 2014-2019
      • ii Revenue by Business Model
      • Figure & Tablet 5.5: Total Enterprise Tablet AR Revenue ($m) Split by Monetisation Model, 2014-2019
      • iii Revenue by Region
      • Figure & Table 5.6: Total Enterprise Tablet AR Revenues ($m) split by 8 Key Regions 2014-2019
    • 5.1.3 HMD Enterprise AR
      • i Apps in Use
      • Figure & Table 5.7: Enterprise HMD AR Apps Downloaded (m), Split by 8 Key Regions 2014-2019
      • ii Revenues by Business Model
      • Figure & Table 5.8: Total Enterprise HMD AR Revenue ($m) Split by Monetisation Model, 2014-2019
      • iii Revenue by Region
      • Figure 5.9: Total enterprise HMD AR Revenues ($m), Spit by 8 Key Regions 2014-2019

6. In-Vehicle AR Forecasts

  • 6.1 Introduction
    • i Consumer Vehicles with AR Systems
    • Figure 6.1: Total Installed Base Consumer Vehicles with AR Systems (m)
    • ii Annual Revenue
    • Figure & Table 6.2: Total Consumer Vehicle Revenues Attributable to AR Systems ($m) Spit by 8 Key Regions, 2014-2019
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