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市場調査レポート

モバイルサーチ&ディスカバリー:市場展望

Mobile Search: Local, Web and Discovery Markets 2014-2018

発行 Juniper Research 商品コード 247476
出版日 ページ情報 英文
納期: 即日から翌営業日
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モバイルサーチ&ディスカバリー:市場展望 Mobile Search: Local, Web and Discovery Markets 2014-2018
出版日: 2014年04月01日 ページ情報: 英文
概要

当レポートでは、モバイルウェブおよびモバイルアプリケーション双方のモバイル検索市場について調査し、デスクトップ検索の進化がモバイル検索に及ぼす影響、およびAR(拡張現実)や音声認識といった技術の進化によって起こる可能性などの分析をまとめ、概略以下の構成でお届けいたします。

エグゼクティブサマリー

第1章 オンライン&モバイルサーチの進化

  • イントロダクション
  • 調査範囲&定義
  • オンラインサーチ
    • サーチ&セマンティックウェブ
    • オンラインサーチメカニズム
  • モバイルサーチ
    • モバイルウェブサーチ
    • モバイルローカルサーチ
    • モバイルARサーチ
  • 次の検索は何か?
    • AI&コンテクスト認識:検索のより個人的なアプローチ

第2章 検索の将来:技術・革新・収益化

  • サーチ&ディスカバリー市場の促進因子
    • デジタルへのシフト
    • データ割当量&ユビキタスWi-Fiの増加
    • アプリケーションストアの飽和
    • ショールーミング
  • サーチ&ディスカバリー市場の阻害因子
    • 「クッキー」の問題
    • プライバシーの懸念
  • 収益化サーチ
    • 広告
    • 紹介
    • 拡大
    • Open API

第3章 モバイルサーチ市場

  • 予測手法
    • ウェブ型サーチの予測
    • アプリケーション型検索の予測
  • インストールベース
    • モバイル端末導入
    • タブレット導入
  • モバイルサーチ予測
    • サーチアプリケーションのダウンロード
    • スポンサー付きクリックスルー
    • 検索広告費

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次

Juniper's industry benchmark research on Mobile Search provides the most comprehensive and detailed view of the Search & Discovery ecosystem to date.

The research offer readers a timely insight into the market for mobile search across both the mobile web and mobile apps. It is essential reading for search providers, digital content providers, physical goods and service providers, app developers, advertisers and brands.

Key Features

  • Evaluates in-depth the evolution of mobile search, set in the context of the desktop search environment.
  • Strategic assessment of key business models underpinning mobile search, accompanied by key player case studies.
  • Benchmark industry forecasts for size and growth of the mobile web and app search market.
  • Invaluable insights for players across the entire mobile search industry, covering aspects such as web search, local search apps, AR (Augmented Reality) search apps and discovery apps.

Key Questions

  • 1. What are the key innovations currently being witnessed in the search market, and which direction will this take the market in?
  • 2. Who are the key players in the search market and how are they positioned?
  • 3. By which business models is search monetised?
  • 4. How will the size/growth of these market segments differ by device type?
  • 5. What is the size of the market for mobile web search, local search, augmented reality search, and mobile discovery?

Companies Referenced

Adobe, Amazon, AppGratis, Apple, Ask.com, Baidu, Best Buy, BlackBerry, Blogger, China Mobile, CrunchBase, DeepMind, Distimo, DuckDuckGo, eBay, Excite, GetJar, Google, Groupon, Infoseek, Inktomi, Interactive Advertising Bureau, Jessops, Kayak, LateRooms, Layar, Lycos, McKinley Group, Microsoft, Mobile Commerce, Motorola, Mozilla, mxData, National Federation of the Blind, Netscape, Nokia, Pfeiffer Consulting, Picasa, Pinterest, Poynt, Quixey, Qunar, Samsung, Shazam, Skyfire, Skype, Skyscanner, Sprint, timesCity.com, TripAdvisor, US Geological Survey, Viber, WeChat, Wikitude, Wolfram Research, World Wide Web Consortium, Yahoo, Yandex, Yelp, YouTube, Zoopla.

Data & Interactive Forecast

Juniper Research's highly granular interactive Excels enable clients to manipulate Juniper's forecast data and charts to test their own assumptions, perform what-if analysis; and compare select markets side by side in customised charts and tables. IFxls greatly increase clients' ability to both understand a particular market and to integrate their own views into the model.

Forecast suite includes:

  • Country level data splits for the US, Canada and UK as well as 8 key regions.
  • Device splits by smartphone, featurephone and tablet.
  • What-If Analysis tool allowing user the ability to manipulate Juniper's data for 8 different metrics.
  • Access to the full set of forecast data of more than 160 tables and 12,500 datapoints.

Table of Contents

1. Executive Summary

  • 1.1 Introduction
  • 1.2 Forecast Summary
    • 1.2.1 Spend on Search Advertising Split by Region
    • Figure & Table 1.1: Total Spend on Mobile Search Advertising in Web Search, Local Search Apps and Discovery Apps ($m) Split by 8 Key Regions 2013-2018
  • 1.3 Strategic Recommendations

2. The Evolution of Online & Mobile Search

  • 2.1 Introduction
  • 2.2 Report Scope & Definitions
    • 2.2.1 Mobile & Online
  • 2.3 Online Search
    • Figure & Table 2.1: Search Engine Market Share (%) January 2014
    • 2.3.1 Search & the Semantic Web
    • Figure 2.2: The Evolution of the Web
    • 2.3.2 Online Search Mechanisms
    • Figure 2.3: The Mechanics of Online Search
  • 2.4 Mobile Search
    • 2.4.1 Mobile Web Search
      • i. Mobile Search in the Featurephone Era
      • ii. Mobile Search in the Smartphone Era
      • Figure 2.4: Google Search on Mobile
    • 2.4.2 Mobile Local Search
      • i. Local Web Search & Local Search Apps
      • ii. 'Local' and 'Search'
      • iii. Local & Location-Based
      • Figure 2.5: Local Search & Location-Based Search on LateRooms
    • 2.4.3 Mobile Augmented Reality Search
    • Figure 2.6: Zoopla's AR Search
  • 2.5 What's Next for Search?
    • 2.5.1 AI & Context Awareness: A More Personal Approach to Search
    • Figure 2.7: An Example of Facebook Graph Search
      • ii. Driving the Future of Search

3. The Future of Search: Technology, Innovations & Monetisation

  • 3.1 Driving the Market for Search & Discovery
    • 3.1.1 The Shift to Digital
    • Figure 3.1: Installed Base of Smartphones and Tablets (m), Proportion of Smartphones and Tablets which are Accessing the Internet (%) 2012-2018
      • i. ... And the Associated Rise in Web Inventory
    • 3.1.2 Increasing Data Allowances & Ubiquitous Wi-Fi
    • 3.1.3 App Store Saturation
    • Figure 3.2: Leading App Store by Downloads and App Catalogue - March 2014 27
    • Figure 3.3: The Changes to App Store Search Results with iOS 6 (Before-Left, After-Right)
    • 3.1.4 Showrooming
    • Figure 3.4: A Retailer Encourages Reverse Showrooming
  • 3.2 Constraining the Market for Search & Discover
    • 3.2.1 The Organic Apple
    • 3.2.2 The 'Cookie' Issue
    • 3.2.3 Privacy Concerns
  • 3.3 Monetising Search
    • 3.3.1 Advertising
    • Figure 3.5: Google Search Results on Desktop (left) and Mobile (right)
    • 3.3.2 Referrals
    • 3.3.3 Expansion
    • 3.3.4 Open APIs

4. The Market for Mobile Search

  • 4.1 Forecast Methodology
    • 4.1.1 Web-Based Search Forecasts
    • Figure 4.1: Web Search Forecast Methodology
    • 4.1.2 App-Based Search Forecasts
  • 4.2 Installed Base
    • 4.2.1 Mobile Handset Adoption
    • Figure & Table 4.2: Handset Installed Base (m) Split by 8 Key Regions 2013- 2018
    • 4.2.2 Tablet Adoption
    • Figure & Table 4.3: Tablet Installed Base (m) Split by 8 Key Regions 2013- 2018
  • 4.3 Mobile Search Forecasts
    • 4.3.1 Search App Downloads
      • i. Split by Region
      • Figure & Table 4.4: Total Number of Search Apps (Local & Discovery) Downloaded to Mobile Devices (m) Split by 8 Key Regions 2013-2018
      • ii. Split by Mobile Search App Category
      • Figure & Table 4.5: Total Number of Search App Downloaded to Mobile Devices (m) Split by Local Search Apps & Discovery Apps 2013-2018
    • 4.3.2 Sponsored Clickthroughs
      • i. Split by Region
      • Figure & Table 4.6: Number of Sponsored Clickthroughs from Mobile Web Search, Local Search Apps or Discovery Apps (m) Split by 8 Key Regions 2013- 2018
      • ii. Split by Mobile Search Category
      • Figure & Table 4.7: Number of Sponsored Clickthroughs (m) Split by Mobile Web Search, Local Search and Discovery Apps 2013-2018
    • 4.3.3 Spend on Search Advertising
      • i. Split by Region
      • Figure & Table 4.8: Total Spend on Mobile Search Advertising in Web Search, Local Search Apps and Discovery Apps ($m) Split by 8 Key Regions 2013-2018
      • ii. Split by Mobile Search Category
      • Figure & Table 4.9: Total Spend on Mobile Search Advertising ($m) Split by Web Search, Local Search Apps and Discovery Apps 2013-2018
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