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市場調査レポート

グリーンモバイル:ベンダー戦略・将来展望の完全ガイド

Green Mobile

発行 Juniper Research 商品コード 240744
出版日 ページ情報 英文
納期: 即日から翌営業日
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グリーンモバイル:ベンダー戦略・将来展望の完全ガイド Green Mobile
出版日: 2014年06月10日 ページ情報: 英文
概要

当レポートでは、デバイス製造・利用の環境的影響について、製品持続性を改善するための戦略およびその市場資産としての活用法と共に分析しており、原料採取から廃棄まで、各生産段階への影響および環境にフォーカスした革新的なビジネスモデルと電話設計戦略の詳細分析、全デバイスタイプ(スマートフォン・フィーチャーフォン・タブレット)の温室効果ガス排出量予測、ライフサイクル分析および主要企業のプロファイルなどを提供しています。

エグゼクティブサマリー

第1章 グリーンモバイルデバイス環境

  • モバイルデバイスは地球に負担をかけるか?
  • 「グリーン」を理解する

第2章 ライフサイクル分析

  • 概要
  • 原料
  • コンポーネント製造およびデバイス組立て
  • 輸送
  • 消費者の利用
  • リサイクル
  • まとめ

第3章 グリーンゲートキーパー・ガイド

  • 概要
  • MNO:よりグリーンなゲートウェイ
  • 業界団体の規則に従う
  • NGOから出た支持者の活動
  • 環境保護主義の株式価値
  • まとめ

第4章 予測手法およびエネルギー予測

  • 予測手法
  • エネルギー予測

第5章 スマートフォン予測

  • スマートフォン出荷高
  • 原料の採取
  • コンポーネント製造
  • デバイス組立て
  • 輸送
  • サプライチェーン分析
  • インストールベース
  • 消費者の利用
  • リサイクル
  • ライフサイクル分析

第6章 フィーチャーフォン(多機能携帯電話)予測

  • フィーチャーフォン出荷高
  • 原料の採取
  • コンポーネント製造
  • デバイス組立て
  • 輸送
  • サプライチェーン分析
  • インストールベース
  • 消費者の利用
  • リサイクル
  • ライフサイクル分析

第7章 タブレット予測

  • タブレット出荷高
  • 原料の採取
  • コンポーネント製造
  • デバイス組立て
  • 輸送
  • サプライチェーン分析
  • インストールベース
  • エンドユーザー
  • リサイクルタブレット
  • リサイクル
  • ライフサイクル分析

第8章 ベンダー分析

  • イントロダクション
  • ベンダー分析
  • Apple
  • BlackBerry
  • HTC
  • Huawei
  • LG Electronics
  • Motorola Mobility
  • Nokia
  • Samsung
  • ソニーモバイル

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次

Juniper Research is the only analyst house with a comprehensive research on Green Mobile Devices, providing a complete guide to vendor strategies and future prospects.

Juniper's market-leading research provides an extensive analysis of the environmental impact of device production and use, as well as strategies for improving product sustainability and how to leverage this as a marketable asset.

Key Features

  • Detailed analysis of the environmental impact at each production stage, from raw material extraction to disposal.
  • Strategic assessment of innovative environmentally-focused business models and phone design strategies.
  • Interviews with leading players across the value chain, including Greenpeace, Huawei, Motorola, Nokia, Sony, and Vodafone.
  • Key player profiles and case studies along with capability and capacity assessment.
  • Benchmark industry forecasts for emissions across all device types, providing projections for multiple industry scenarios.

Key Questions

  • 1.How sustainable is the mobile device market currently?
  • 2.What changes are on the horizon for the industry to make it more sustainable?
  • 3.How many emissions will mobile devices generate by 2019, and where will they come from?
  • 4.How can vendors use sustainability as a brand and product asset?
  • 5.How do the different stakeholder groups need to be engaged to enhance a company's environmental performance?

Companies Referenced

Interviewed: Electronics Takeback Coalition, Greenpeace, Huawei, Motorola, Nokia, Sony, Vodafone.

Profiled: Apple, BlackBerry, HTC, Huawei, LG, Motorola, Nokia, Samsung, Sony.

Case Studied: Fairphone, Google, Molycorp, TSMC (Taiwan Semiconductor Company).

Mentioned: Accenture, ASUSTek, AT&T, Bloomberg, Carbon Fund, CDP (Carbon Disclosure Project), CDIAC, Ceres, Changhong, Closing the Loop, CTIA, Eco Hatchery, EICC (Electronics Industry Citizenship Council), EnergySTAR, EPEAT, Ericsson, Facebook, Fraunhofer IZM, Friends of the Earth, Germanwatch, Global Investor Coalition, GeSI (Global e-Sustainability Initiative), Green Electronics Council, Greenbiz Group, Green Grid, GSMA, HP, IFixIt, Institute of Public and Environmental Affairs, Ilka, Intel, Intergovernmental Panel on Climate Change, International Energy Agency, ISO (International Standards Organisation), ITU (International Telecommunications Union), Lattice Semiconductor, Lenovo, MediaTek, O2, OECD, PE International, Sharp, SoSo Limited, Sprint, TAOS Network, Telefónica, T-Mobile, UL, Usablenet, Verizon, World Bank, WWF, Xanomi, XKCD.

Data & Interactive Forecast

Juniper Research's highly granular interactive Excels enable clients to manipulate Juniper's forecast data and charts to test their own assumptions, perform what-if analysis; and compare select markets side by side in customised charts and tables. IFxls greatly increase clients' ability to both understand a particular market and to integrate their own views into the model.

Forecast suite includes:

  • Country level data splits for 24 selected countries including Canada, China, India, UK and US, as well as 8 key regions.
  • Device splits by smartphone, featurephone and tablet.
  • What-If Analysis tool allowing user the ability to manipulate Juniper's data for 15 different metrics.
  • Access to the full set of forecast data of more than 160 tables and 12,000 datapoints.

Table of Contents

1. The Green Mobile Device Environment

  • 1.1 Do Mobile Devices Cost the Earth?
  • 1.2 Understanding 'Green'
    • 1.2.1 Quantifying the Impact
  • 1.3 Green Inertia and Drivers for Change
  • 1.4 The Grass is Always Greener...
    • 1.4.1 Green Hurdles
      • i. 'It's Not Our Problem...'
      • ii. 'Hidden' Emissions from Data Centres and Mobile Infrastructure
      • Figure 1.1: Energy Consumption from Internet-Enabled Devices
      • iii. The Mobile Media Platform
      • iv. Planned and Unplanned Obsolescence
      • v. Cycling Too Fast to Track
    • 1.4.2 Green Drivers
      • i. MNOs as Awareness Enablers
      • ii. Mobile Information Enables Sustainable Choices and Lifestyles
      • iii. Beyond Compliance: Green as a baked-in brand resource, not a product addon

2. Lifecycle Analysis

  • 2.1 Overview
    • Figure 2.1: 2013 Average GHG Emissions per Device (kg CO2e) During Supply Chain - Tablets, Smartphones and Featurephones
    • 2.1.1 How Far Can LCAs Go?
    • Figure 2.2: Fairphone's Roadmap to a Fairer Phone
  • 2.2 Raw Materials
  • 2.3 Component Manufacture and Device Assembly
    • 2.3.1 Component Manufacture
    • Figure 2.3: A summary of some of TSMC's environmental KPIs
    • Figure 2.4: Environmental achievements and awards for TSMC's GIGAFAB 12 complex
  • 2.4 Transportation
  • 2.5 Consumer Use
    • 2.5.1 Battery Life
    • 2.5.2 The Cloud
  • 2.6 Recycling
    • 2.6.1 Designed for Death and Resurrection: The Beginning of Cradle to Cradle
    • Figure 2.5: Phonebloks Concept Graphic
  • 2.7 Key Takeaways

3. Vendor Analysis

  • 3.1 Introduction
  • 3.2 Vendor Analysis
    • 3.2.1 Introduction
    • 3.2.2 Vendor Assessment Methodology
    • Figure 3.1: Vendor Capability Assessment Criteria
    • 3.2.3 Limitations and Interpretation
    • 3.2.4 Vendor Assessment Results
    • Figure 3.2: Vendor Capability Assessment
  • 3.3 Apple
    • 3.3.1 Corporate Profile
    • Figure 3.3: Apple Environmental Footprint
    • 3.3.2 Facilities
    • Figure 3.4: Apple's Solid Waste per Employee (tonnes)
    • 3.3.3 Supply Chain
    • Figure 3.5: iPhone Lifecycle Emissions (Proportions)
    • Figure 3.6: iPhone Lifecycle Emissions (Calculated Figures)
    • 3.3.4 Product Usage & Recycling
    • Figure 3.7: iPad Lifecycle Emissions (Proportions)
    • Figure 3.8: iPad Lifecycle Emissions (Calculated Figures)
    • 3.3.5 Significant Achievements & Scope for Development
    • Figure 3.9: Total Company Facilities Emissions
  • 3.4 BlackBerry
    • 3.4.1 Corporate Profile
    • 3.4.2 Facilities
    • Figure 3.10: Total Company Emissions by Scope (tonnes CO2e)
    • 3.4.3 Supply Chain
    • Figure 3.11: Proportion of Upstream GHGs, Water and Waste Generated by BlackBerry's Top 10 and Top 100 Suppliers
    • 3.4.4 Product Usage & Recycling
    • Figure 3.12: Lifecycle Emissions for BlackBerry Torch 9810 and BlackBerry Playbook
    • 3.4.5 Significant Achievements & Scope for Development
  • 3.5 HTC
    • 3.5.1 Corporate Profile
    • 3.5.2 Facilities
    • 3.5.3 Supply Chain
    • Figure 3.13: HTC One Lifecycle Emissions
    • 3.5.4 Product Usage & Recycling
    • 3.5.5 Significant Achievements & Scope for Development
  • 3.6 Huawei
    • 3.6.1 Corporate Profile
    • 3.6.2 Facilities
    • Figure 3.14: Huawei Cooling Case Study
    • 3.6.3 Supply Chain
    • Figure 3.15: Huawei Global Supplier Base, by Region
    • 3.6.4 Product Usage & Recycling
    • Figure 3.16: Huawei U8652 Lifecycle GHG Emissions
    • 3.6.5 Significant Achievements & Scope for Development
  • 3.7 LG Electronics
    • 3.7.1 Corporate Profile
    • Figure 3.17: LG Mobile Product Lifecycle Assessment
    • 3.7.2 Facilities
    • 3.7.3 Supply Chain
    • 3.7.4 Product Usage & Recycling
    • 3.7.5 Significant Achievements & Scope for Development
  • 3.8 Motorola Mobility
    • 3.8.1 Corporate Profile
    • 3.8.2 Facilities
    • Figure 3.18: Total Company Facilities Emissions by Scope (tonnes CO2e)
    • 3.8.3 Supply Chain
    • Figure 3.19: Droid Smartphone and Tablet Lifecycle Emissions
    • 3.8.4 Product Usage & Recycling
    • 3.8.5 Significant Achievements & Scope for Development
  • 3.9 Nokia
    • 3.9.1 Corporate Profile
    • Figure 3.20: Nokia Device Lifecycle Emissions
    • 3.9.2 Facilities
    • Figure 3.21: Total Company Facilities Emissions by Scope (tonnes CO2e)
    • 3.9.3 Supply Chain
    • 3.9.4 Product Usage & Recycling
    • 3.9.5 Significant Achievements & Scope for Development
  • 3.10 Samsung
    • 3.10.1 Corporate Profile
    • Figure 3.22: Samsung 2012 Environmental Footprint
    • Figure 3.23: Total Company Facilities Emissions by Scope (Kilotonnes CO2e)
    • 3.10.2 Facilities
    • 3.10.3 Supply Chain
    • 3.10.4 Product Usage & Recycling
    • Figure 3.24: Samsung Galaxy Note2 Lifecycle Emissions (Proportions)
    • Figure 3.25: Samsung Galaxy Note2 Lifecycle Emissions (Calculated)
    • 3.10.5 Significant Achievements & Scope for Development
  • 3.11 Sony Mobile
    • 3.11.1 Corporate Profile
    • Figure 3.26: Sony's 2015 environmental targets
    • 3.11.2 Facilities
    • 3.11.3 Supply Chain
    • Figure 3.27: Structural overview of a returnable container
    • 3.11.4 Product Usage & Recycling
    • Figure 3.28: Sony's PDCA Cycle
    • 3.11.5 Significant Achievements & Scope for Development
    • Figure 3.29: Sony Total Company Facilities Emissions by Scope (tonnes CO2e)
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