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市場調査レポート

世界の動物用ウェアラブル技術・市場・予測

Wearable Technology for Animals 2017-2027: Technologies, Markets, Forecasts

発行 IDTechEx Ltd. 商品コード 302709
出版日 ページ情報 英文 208 Pages, 16 Tables, 30 Figures
納期: 即日から翌営業日
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世界の動物用ウェアラブル技術・市場・予測 Wearable Technology for Animals 2017-2027: Technologies, Markets, Forecasts
出版日: 2016年08月01日 ページ情報: 英文 208 Pages, 16 Tables, 30 Figures
概要

動物用ウェアラブル技術は、ペットや家畜、野生動物まで幅広い用途が考えられており、すでに300社以上の企業が製品を生産しています。動物用ウェアラブルデバイスの代表的な製品は、牛の耳に取り付けたり、胃の中に留め置くタイプの固体識別用RFIDタグで、取り付けが義務化されている米国や欧州、オーストラリアを中心に大きな市場を形成しています。また、さまざまな目的で使用される非RFIDタイプの犬用首輪型デバイスも世界各地で普及が拡大しており、皮下に埋め込むタイプのRFIDタグを義務化する動きも広がっています。2025年の時点でも、最大の市場は家畜用のタグですが、その用途は動物の健康管理や投薬などの治療へと拡大し、家畜だけではなく、ペットや絶滅危惧種の動物にも取り付けられるようになると思われます。現在動物用ウェアラブルデバイスの生産量が最も多いのは中国であり、低価格の単純な製品を大量に供給しています。中国に次いで生産量が多いのは米国であり、革新的な技術の開発で世界をリードしています。市場の規模は、今後10年で2.5倍に拡大する見通しであり、参入する企業の数も500社程度に増えると予想されます。

当レポートは、バックアップ用の機器やシステムを含む世界の動物用ウェアラブル技術の市場に光を当て、技術や市場の現状を詳細に分析したもので、2025年までの予測、獣医師の見解、耕作農業分野でのケーススタディなども盛り込み、概略以下の構成でお届けいたします。

第1章 エグゼクティブサマリーと結論

  • 調査範囲
  • 2つのタイプ−異なる特徴
  • 2014〜2025年の予測
  • 動物用電子機器:ニーズ、市場の動き、タイプ
  • 事業面の力学
  • 人用ウェアラブル電子機器の教訓

第2章 イントロダクション

  • 課題とニーズ
  • トレーサビリティを実現する方法
    • 広く普及しているRFID
    • 生きた動物
    • 食品
    • 今後食品の監視と識別に使用されると見られる技術
  • 動物、食品、農業分野でのFRID普及を促す法律
    • 法律面からの間接的な後押し
    • RFID技術の導入を求める法律

第3章 RFIDの技術、標準、供給企業

  • イントロダクション
  • 定義と選択肢
    • RFIDの周波数
    • アクティブRFIDとパッシブRFID
  • 動物用RFID技術
  • 関連するRFID標準
    • 標準化の利点
    • 動物用タグに関するRFID標準
  • 動物用RFID技術:主要メーカー62社のプロファイル

第4章 他の動物用ウェアラブル電子技術

  • 異なる特徴を有する2タイプの応用技術
  • 牛への使用
  • 未解決の課題
  • RFID以外の製品:メーカー49社が投入している62種類の製品

第5章 動物用RFID

  • 動物用タグを導入している国の事例
    • オーストラリア
    • カナダ
    • スペイン
    • 米国
    • ブラジル、コロンビア、メキシコ
    • 欧州
  • 17ヶ国における35のケーススタディ
  • 技術面のトレンド

第6章 獣医師の見解

  • 家畜
  • 糖尿病

第7章 耕作農業で使用されるRFID

  • 技術のトレンド
    • 無線センサーネットワーク(WSN)/ユビキタスセンサーネットワーク(USN)
  • 6ヶ国における7つのケーススタディ

付録1:技術、EPCglobal、無線通信に関する規制

付録2:用語集

図表

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目次

Primary addressable market 22 billion of the human-controlled animals on the planet.

Written by a leading PhD analyst specialising in the area for ten years and by a veterinary surgeon, this report considers achievements and potential from many directions including purpose of the device, activity by country, RFID vs non-RFID, the rapid increase in variety of non-RFID devices and what they are. For example, diagnosis and treatment is increasingly seen and we identify which types of animal benefit first, such as horses, and what the market share by purpose will become. Pets, livestock and wild animals are all covered. There is a careful appraisal of the very different needs and potential by type of animal within these categories. The trends in systems are also given and the most promising new products are identified out of 141 profiled with contact and product details compared. We extract lessons for the animal wearable industry from the good and the bad of wearable technology for humans as a market, such as where the novelty peaks and commoditisation will occur and where enduring growth business will be established.

Wearable technology for humans is a hot topic as evidenced by the large sales of our February report on this topic and the dramatic Google Trends under Wearable. People are therefore asking whether wearable technology for animals will also thrive in future and the 300 suppliers and many start-ups now appearing with wearable technology for animals to sell want to understand the big picture and the competition and evolving market. The big actual and potential users from farms to horse studs may also need input.

This report concerns the needs, technology and markets for wearable electronics for animals, from pets to livestock and wild animals. We include the back-up equipment and systems and devices that are ingested to rest in a stomach of an animal. We also include devices implanted under the skin. There are currently about 300 manufacturers of such things in the world, the highest percentage in China, making very basic product at lowest price, followed by the USA then other countries we identify, the latter including the primary innovators. Over the coming decade, manufacturers will rise to 500 as the value market increases more than 2.5 times. Most of these devices and their systems are used in the USA and Europe followed by Australia where RFID tagging of cattle is mandatory. RFID ear tags for cows then non-RFID collars on dogs for many purposes are currently the most popular forms of wearable electronics on animals across the world. In 2027, livestock tagging will still be most popular but it will much more often involve diagnostics. Indeed, medical diagnostic tagging of livestock, pets and endangered species will become commonplace. Medical treatment using electronics and electrics will also be steadily adopted following today's practice on humans with heating, cooling, iontophoretic drug delivery and so on, eventually even in response to the fitted diagnostics. The animals most likely to employ wearable electronics in volume in the next decade are those controlled by humans notably certain livestock, work animals and pets that we identify but conservation of wild species will also increase in number and sophistication.

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Table of Contents

1. EXECUTIVE SUMMARY AND CONCLUSIONS

  • 1.1. Scope
  • 1.2. Two types - different characteristics
  • 1.3. Forecasts 2016-2027
  • 1.4. Animal electronics: needs, market dynamics, types
    • 1.4.1. Market opportunities and definitions
    • 1.4.2. Main purposes of wearable electronics for animals
    • 1.4.3. Purposes related to RFID and non-RFID explained
  • 1.5. Business dynamics
    • 1.5.1. Analysis of manufacturers
    • 1.5.2. High valuations
    • 1.5.3. Market maturity and business success
    • 1.5.4. Will the big companies arrive?
  • 1.6. Lessons from wearable electronics for humans
  • 1.7. News from May 2016 onwards
  • 1.8. Examples of pet wearables in 2016 / 2017

2. INTRODUCTION

  • 2.1. Challenges and needs
  • 2.2. Methods of traceability
    • 2.2.1. RFID most widely used
    • 2.2.2. Live animal
    • 2.2.3. Food products
    • 2.2.4. Up and coming technologies to monitor and identify food
  • 2.3. Legislation driving animal, food and farming RFID
    • 2.3.1. Indirect legal push
    • 2.3.2. Legislation specifically calling for RFID
  • 2.4. Skepticism about pet electronics - 2016/2017

3. RFID TECHNOLOGY, STANDARDS, SUPPLIERS

  • 3.1. Introduction: needs and successes
  • 3.2. Definitions and choices
    • 3.2.1. RFID frequencies
    • 3.2.2. Active vs passive RFID
  • 3.3. RFID technology for animals
  • 3.4. Relevant RFID standards
    • 3.4.1. Benefits of standardization
    • 3.4.2. RFID standards for animal tagging
  • 3.5. Animal RFID: 62 manufacturers profiled

4. OTHER ANIMAL WEARABLE ELECTRONICS

  • 4.1. Two types of application with different characteristics
  • 4.2. Adoption on cows
  • 4.3. The Internet of Pigs is set to fly
  • 4.4. More problems to tackle
  • 4.5. Beyond RFID: examples of 62 products from 49 manufacturers

5. INSIGHTS FROM A VETERINARY SURGEON BY EMMA NAPIER BA MA VETMB (CANTAB)

  • 5.1. Farm Animals
  • 5.2. Horses
    • 5.2.1. Racehorses: injury prevention
  • 5.3. Dogs
  • 5.4. Cats
  • 5.5. Diabetes

6. RFID FOR ANIMALS

  • 6.1. Examples of livestock tagging countries
    • 6.1.1. Australia
    • 6.1.2. Canada
    • 6.1.3. Spain
    • 6.1.4. USA - too little too late?
    • 6.1.5. Brazil, Colombia, Mexico
    • 6.1.6. Europe
  • 6.2. Thirty five case studies of RFID for livestock in seventeen countries
    • 6.2.1. Australian Sheep Industry and New South Wales DPI, sheep, Australia
    • 6.2.2. Sheep processing plant, sheep, Australia
    • 6.2.3. Santa Rita Experimental Farm cattle, Brazil
    • 6.2.4. Agri-Traçabilité Québec (ATQ), sheep and cattle, Canada
    • 6.2.5. Alberta Agriculture & Tyson Foods, tracking cattle, Canada
    • 6.2.6. Fraser River Sturgeon Conservation Society, Canada
    • 6.2.7. Ken Habermehl, cattle, Canada
    • 6.2.8. Levinoff-Colbex, cattle and meat, Canada
    • 6.2.9. University of Waterloo, cows, Canada
    • 6.2.10. Fishing boats, China
    • 6.2.11. Pandas, China
    • 6.2.12. Shanghai Xinnong Feed, feed intake, China
    • 6.2.13. Hangzhou City, livestock, China
    • 6.2.14. Sichuan Chunyuan, pigs, China
    • 6.2.15. Asocebú, cattle, Colombia
    • 6.2.16. JRC livestock, Europe
    • 6.2.17. LSCM, pigs, Hong Kong, China
    • 6.2.18. Shenzhen Hong Kong Innovation Circle, live pigs, Hong Kong, China
    • 6.2.19. Chitale Dairy, cows, water buffalo, India
    • 6.2.20. Delhi, cow tagging, India
    • 6.2.21. Iffco-Tokio General Insurance, cattle, India
    • 6.2.22. Producer, pigs, Israel
    • 6.2.23. NAIT, cattle, deer, New Zealand
    • 6.2.24. Smφrfjord, reindeer, Norway
    • 6.2.25. Klein Karoo Co-operative, ostriches, South Africa
    • 6.2.26. Fevex, cattle, Spain
    • 6.2.27. The CoreRFID research RFID tag, Sweden
    • 6.2.28. Taiwan Government, hogs, Taiwan
    • 6.2.29. Thai Government, poultry, Thailand
    • 6.2.30. DEFRA, sheep, animals, UK
    • 6.2.31. Scotland, sheep, UK
    • 6.2.32. B3R Country Meats, cattle, USA
    • 6.2.33. Pacific States Marine Fisheries Commission, fish, USA
    • 6.2.34. Smithfield Premium Genetics, pigs, USA
    • 6.2.35. US Department of Agriculture, deer and elk tracking, USA
  • 6.3. Technical trends

APPENDIX 1: TECHNOLOGIES, EPCGLOBAL, RADIO REGULATIONS

APPENDIX 2: GLOSSARY

IDTECHEX RESEARCH REPORTS

IDTECHEX CONSULTANCY

TABLES

  • 1.1. Global population of animals most likely to employ wearable electronics in volume in the next decade
  • 1.2. Global market for RFID, non-RFID and total wearable electronics, systems and ancillaries for animals $ billion 2016-2027
  • 1.3. Global market for animal RFID tags number billion, ex-factory price $ and total value market $ billion 2016-2027
  • 1.4. Global market for non-RFID worn animal electronics number billion, ex-factory price $ and total value market $ billion 2016-2027
  • 1.5. Global market for systems and ancillary equipment for wearable animal electronics excluding the worn item $ billion 2016-2027
  • 1.6. Global market for RFID wearable electronics worn devices, systems and ancillaries and total $ billion 2016-2027
  • 1.7. Global market for non-RFID wearable electronics worn devices, systems and ancillaries and total $ billion 2014-2025
  • 1.8. Indicative trend of market value by function of wearable animal electronics including ancillaries and systems
  • 1.9. Characteristics of RFID vs other forms of wearable electronics for animals. Largest business by value and numbers market in green.
  • 1.10. Examples of technologies used and functions performed by wearable and internal animal electronics.
  • 2.1. Examples of track and trace methods
  • 2.2. Methods of tracking and traceability compared
  • 2.3. Some US regulations driving RFID on food and drugs
  • 3.1. Relative merits and uses of different animal RFID tags
  • 3.2. Animal RFID: 62 examples of manufacturers and their products, comment and contact details
  • 4.1. Wearable electronics for animals beyond RFID: examples of 62 products from 50 suppliers and one research activity shown in red. Examples of unusual promising, mostly-new products are shown in green.

FIGURES

  • 1.1. Global population of animals most likely to employ wearable electronics in volume in the next decade
  • 1.2. Main purposes of animal wearable and internal electronics. Black: very mature, grey: maturing, red: very early stage.
  • 1.3. Country distribution of manufacturers of RFID wearable electronics for animals from 62 countries
  • 1.4. Country distribution of manufacturers of non-RFID wearable electronics for animals from 49 countries
  • 1.5. Distribution of formats of non-RFID wearable electronics for animals offered by manufacturers
  • 1.6. Distribution of uses for non-RFID wearable electronics for animals offered by manufacturers
  • 1.7. Sigmoid growth of typical new markets in size and where Question Marks, Stars and Cash Cows emerge.
  • 1.8. IDTechEx Boston matrix of wearable and internal electronics for animals showing the sectors where the money is and will be made.
  • 1.9. Structure of human wearable electronics business
  • 1.10. The dog harness - a customized suite of technologies that allows a computer to train a dog autonomously
  • 2.1. Spectrum of wants and needs being addressed for wearable and internal electronics for animals.
  • 2.2. Basic components of a traceability system
  • 2.3. Examples of RFID in use on food and livestock, including at bottom, fork lifts reading g pallets and cases and intermodal containers being located and monitored for illegal entry
  • 3.1. Some types and locations of RFID tag on and in animals. The collar tag bottom left is shown controlling the amount of feed and medication, regardless of which stall the animal enters. The RFID tag bottom right measures ear tempera
  • 4.1. Comparison of wearable animal electronics beyond RFID for pets and other uses with relative popularity.
  • 5.1. Large Animal: MooMonitor, Silent Herdsman
  • 5.2. Large Animal: HorseAlarm
  • 5.3. Small Animal Technology: FitBark, Voyce, Whistle, Eyenimal, PAWDA
  • 6.1. A white sturgeon from the lower Fraser River, British Columbia, Canada
  • 6.2. Reindeer
  • 6.3. Ostrich tagging in South Africa
  • 6.4. SACO Systems provides solutions for access control, time and attendance and Radio Frequency Identification (RFID) tracking in mines and many other environments.
  • 6.5. SACO's portable data terminals are capable of reading both barcode and RFID tags and can be optimised to suit a particular application, for example mines and mineral processing operations
  • 6.6. Saco Systems tagged 100 000 ostriches with radio frequency identification chips for The Klein Karoo Cooperative (offloading)
  • 6.7. Handheld terminals are used by veterinary technicians to "read" the tag of each ostrich for inoculation and other important historical information
  • 6.8. Tagged sparrows caught in a photo "trap"
  • 6.9. I-Tag RFID Tag (Sheep & Goat version)
  • 6.10. Avian Breeding Colonies in the Columbia River Estuary USA
  • 6.11. The detector has been successful in locating tags in various terrain
  • 6.12. Allflex DNA tag, Australia
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