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将来のTV:将来のオーディオビジュアルの情勢における欧州の立ち位置とは?

Future TV: Where Does Europe Stand in the Future Audiovisual Landscape?

発行 IDATE DigiWorld 商品コード 923287
出版日 ページ情報 英文 44 Pages
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=113.11円で換算しております。

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将来のTV:将来のオーディオビジュアルの情勢における欧州の立ち位置とは? Future TV: Where Does Europe Stand in the Future Audiovisual Landscape?
出版日: 2020年01月28日 ページ情報: 英文 44 Pages
概要

当レポートでは、欧州における将来のTV市場に影響を及ぼす最新の技術、経済、戦略、および消費動向について調査し、世界情勢における欧州の現在のポジションと直面している脅威のサマリー、官公庁・産業が求める選択肢とそれらが欧州へ与えるプラスまたはマイナスの影響についての検証、低成長・中成長・高成長のシナリオに基づいた欧州市場の予測などを提供しています。

第1章 エグゼクティブサマリー

第2章 根底にある動向

  • 消費
  • データの役割
  • 人工知能
  • ブロックチェーン
  • AR/VR
  • 5Gの到来
  • サブスクリプションにおける動向:TV市場
  • 企業戦略は有料TVへの移行を加速
  • ターゲットTV広告の利用が増加
  • インターネット大手

第3章 欧州の可能なシナリオのための条件

  • 欧州市場は危機に直面している?
  • 欧州の官公庁にとってはどのような選択肢があるのか?
  • 欧州市場にとっての3つの可能性のある軌道

第4章 市場予測

  • 市場予測:範囲
  • 世界のTV・ビデオ市場の予測
  • 欧州2030:中間シナリオ (スモールステップ)
  • 欧州2030:成長シナリオへ戻る (ニューディール)
  • 欧州2030:崩壊シナリオ (大恐慌)
  • 欧州2030の概要
目次
Product Code: M19120MRA

The doubts surrounding the future of the audiovisual sector are changing in nature. It is now accepted that linear television channels will not disappear tomorrow, but they will be consumed less as OTT is consumed more. In the same vein, IP will continue to play a growing role in content distribution, and use of mobile devices will increase even more.

As for business models, it's clear that SVOD will continue to develop, although targeted advertising - including on TV - will be increasingly used and will contribute significantly to the sector's revenues.

It's now just a matter of when all this will happen.

The only true unknown in the future audiovisual landscape is what Europe's influence will be, faced with the dominance of the United States and the ascendancy of China.

This new IDATE DigiWorld study highlights the latest technological, economic, strategic and consumption trends that could impact the future sector.

It summarises Europe's current position in the global landscape and the threats it is facing. It examines the options that public authorities and the industry could pursue and their positive or negative impact on Europe.

Finally, it provides forecasts for how the European market will develop by 2030 based on whether the options chosen lead to a low-growth, intermediate or high-growth scenario.

Table of Contents

1. Executive Summary

  • 1.1. Europe, a market losing momentum
  • 1.2. Three possible trajectories for the European market
  • 1.3. Europe 2030 overview

2. Underlying trends

  • 2.1. Consumption
  • 2.2. The role of data
  • 2.3. Artificial intelligence
  • 2.4. Blockchain
  • 2.5. AR/VR
  • 2.6. The arrival of 5G
  • 2.7. Trends in the subscription-TV market
  • 2.8. Player strategies accelerating the pay-TV transition
  • 2.9. Increased use of targeted TV advertising
  • 2.10. The internet giants

3. The conditions for Europe's possible scenarios

  • 3.1. Is the European market in danger?
  • 3.2. What options exist for European public authorities?
  • 3.3. Three possible trajectories for the European market

4. Market forecasts

  • 4.1. Market forecasts - Scope
  • 4.2. TV and video market forecasts worldwide in 2030
  • 4.3. Europe 2030: intermediate scenario (“Small Steps”)
  • 4.4. Europe 2030: return to growth scenario (“New Deal”)
  • 4.5. Europe 2030: erosion scenario (“The Great Depression”)
  • 4.6. Europe 2030 overview

List of tables and figures

1. Executive summary

  • Total TV revenues in the three leading world markets
  • Options for European public authorities and audiovisual players
  • Comparison between European TV and video market scenarios in 2030

2. Underlying trends

  • Time spent watching linear TV and online, worldwide, 2012-2019
  • Video consumption by device over the last month
  • Worldwide Digital Advertising Spend vs. Worldwide Data Created
  • Internet users who report using voice-controlled features, any device
  • Percentage of data-driven TV advertising
  • Examples of Blockchain use cases for advertising
  • The different characteristics of virtual reality, augmented reality and mixed reality
  • VR hardware, content and platforms
  • Breakdown of the AR/VR entertainment software market by segment
  • Growth of the AR/VR entertainment software market by country
  • 5G video use cases
  • Transition from a linear value chain to an interconnected system
  • 5G video revenue forecasts by segment by 2030
  • Correlation between pay-TV penetration rate and market growth
  • Pay-TV and SVOD revenue growth forecasts, United States and Europe
  • Advertising revenue growth for mainstream media, 2010-2019
  • Online programmatic advertising growth, 2014-2019
  • Addressable TV solution on HbbTV from ProSiebenSat.1
  • Members of the “Project OAR” consortium, which is developing an addressable advertising standard
  • New TV advertising revenue growth, 2018-2024

3. The conditions for Europe's possible scenarios

  • Total TV revenues in the three leading world markets
  • Audiovisual revenue growth of the world's top 20 players by geographic region
  • Market share for the three leading SVOD players in 2018 in selected countries
  • Investment growth in original productions and content acquisition for the major OTT platforms
  • BAT digital content and video services

4. Market forecasts

  • TV and video market forecasts worldwide, 2030
  • Breakdown of TV and video revenues worldwide, 2019 and 2030
  • European TV and video market forecasts, trend scenario, 2015-2030
  • Breakdown of European TV and video revenues, trend scenario, 2019 and 2030
  • European TV and video market forecasts, growth scenario, 2015-2030
  • Breakdown of European TV and video revenues, growth scenario, 2019 and 2030
  • European TV and video market forecasts, erosion scenario, 2015-2030
  • Breakdown of European TV and video revenues, erosion scenario, 2019 and 2030
  • Comparison between European TV and video market scenarios in 2030

Geographic area

  • Europe World
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