Pay TV Markets and Players: The Market's Transition to OTT
|出版日||ページ情報||英文 66 Pages
|有料TV市場および企業：市場のOTTへの転換 Pay TV Markets and Players: The Market's Transition to OTT|
|出版日: 2019年12月09日||ページ情報: 英文 66 Pages||
Is pay TV stuck in an inexorable decline? Is SVOD the miracle cure? Have veteran players become aware of the changing tide and adapted their strategies accordingly? Who will be the big winners in this massive migration to online (OTT) services?
This report from IDATE DigiWorld tackles all of these questions by examining both markets and players.
It begins with a detailed look at subscription TV & video markets: how TV and SVOD subscriptions are progressing on each type of network (2015 - 2023), by player (2015 - 2019), and in terms of service revenue (2015 - 2023).
This examination is performed for both the main geographic regions and the key markets in each of these regions:
Next, it explores how key players in each region are responding strategically to the changing landscape.
The final chapter delivers a synthesis of the core issues and challenges, for both markets and players' positioning.